The Hidden Costs Of Building Mobile Apps

Hidden Costs of Mobile App DevelopmentThe quick answer:

Hidden costs of mobile app development include the following:

Many of the costs to develop a mobile app are relatively easy to predict. Especially the upfront costs. But, app development also incurs costs that may not be apparent if you’ve never done it before.

These costs can be particularly troublesome when you’re in a committed project before you’re aware of them. At this point, the only practical solution is likely to invest additional money that may not be within your original budget.

The process of developing a budget for your mobile app begins with an estimation of the major, upfront costs. After this step is complete, you can begin accounting for the less obvious, long-term costs. Keep in mind that the hidden costs can sometimes be greater than the upfront costs, especially for a successful app.

Standard Mobile App Development Costs

The standard costs of app development include development and marketing:

Development Costs

The development costs of a mobile app include the interface, prototyping and testing.

The quality of the user interface (UI) and user experience (UX) are some of the first factors you need to consider when developing an app. You may choose a basic UI/UX that emphasizes functionality rather than appearance.

A medium-level UI/UX may have a greater level of detail, but may still look like many of the apps already on the market. A high-end interface will have a polished design with custom widgets that give it a unique look and feel.

A very simple app may not require prototyping, but most apps have multiple features, interactions, and integrations that make prototyping worthwhile. This process involves developing just enough of the app’s functionality to give developers a good feel for how the full version should perform. A typical prototype may consist of five fully developed screens.

Testing is an essential development phase for all apps. You’ll typically install the app on several devices to see how they function under real-world conditions. Native tools will be necessary to test the performance of native apps. This phase should account for 10 to 20 percent of the app’s total development budget.

Marketing Costs

You shouldn’t expect an app to sell well just because you’ve built it and uploaded it to an app store. Even if it’s better than similar apps already on the market, it will still need to overcome the brand loyalty of the existing apps’ customers.

A proper marketing strategy for a new mobile app can cost anywhere from $5,000 – $100,000 each month. Many small businesses also use Growth Hack techniques to experiment with methods of increasing their app’s popularity.

Hidden Mobile App Development Costs

The hidden costs of mobile app development include the following:

Back-end Hosting

The processes in a mobile app may be classified into front-end and back-end processes. Front-end processes include the interface and in addition to the code that accepts and displays information. The development of these processes is relatively easy to understand and include in the budgets.

However, you may not realize that most apps also require a back end to store and access the data that was obtained by the front end. An app’s back end may be a web service or Application Programmer Interface (API), which often must be hosted separately.

It may also take the form of cloud storage, which includes the full functionality of a web server or API. Either way, the app’s back end will incur a monthly hosting charge based on the provider and amount of storage the app requires.

Developer Account

App stores require developers to maintain an account that allows them to upload and store apps. The fees for a developer account are small compared to other development costs, but some of them are recurring charges.

For example, developer accounts for the Amazon and Apple app stores currently cost $99 per year. The Google Play store charges a one-time fee of $25, while the Windows store charges businesses a one-time fee of $99.

Operating System Updates

Mobile operating systems (OSs) are routinely updated with bug fixes, security patches and additional functionality. These changes frequently require developers to changes their apps, which can incur unexpected and highly variable costs. Updates that allow apps to take advantage of an OS’s added functionality may also be needed to remain competitive with newer apps.

In the case of bug fixes and security patches, the app may need to be updated just to keep it running safely. Much of an app’s maintenance budget should be devoted to keeping it secure. Once hackers learn of a vulnerability in an OS, they can quickly develop malware to exploit it.

These programs can impair an app’s functionality or even gain access to confidential information. Some security issues may also require the services of a specialized consultant to resolve them.

Consumer Feedback

Consumer feedback is an essential method of identifying ways an app can be improved. The major app stores all have the capability of allowing expert reviewers and regular users to provide feedback on apps. This feedback should result in many changes to an app, especially if it’s just been uploaded to the store.

New Devices

Mobile app developers are often surprised to learn that they will need to support additional devices. For example, a native Android app won’t work on an iPhone and vice versa. Developers who want their apps to use native capabilities will generally need to develop a separate app for each platform.

However, in some cases, it may be possible to develop a hybrid app that only requires minor tweaks to work on another platform.

Maintenance and Support

Developers must view a mobile app as an ongoing project that requires periodic maintenance rather than one that only requires a one-time investment. An app requires regular changes to retain its intended functionality and add the new features needed by its users. The cost of maintaining and supporting an app often exceeds its development costs.

Get A Detailed Mobile App Estimate

When working with a developer, it’s critical to work with a trustworthy, proven company that you can feel confident in. On top of that, you should still be as explicit and specific about your budget, your expectations and any other details surrounding the app you want developed.

Want to get a better idea of what your mobile app will cost to develop? Read this article: How Much Does It Cost To Make An App? or call us with any questions at 804-616-3546.

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