A well-made mobile app should feel right to users and allow them to accomplish tasks in the easiest manner possible. The right UI (User Interface) and UX (User Experience) design accomplish that. It should also provide businesses with benefits in the following areas:
- Development costs
- Conversion rates
- Research efficiency
- Self service
- Customer loyalty
- Search Engines
UI Design for Mobile Apps
UI design focuses on the interaction between humans and computers. Its goal is to increase the effectiveness of the user’s ability to control the computer’s operation, generally by providing the user with a greater amount of usable feedback. This capability allows the user to make decisions more quickly.
UI design affects an application’s visual consistency in the form of graphic design elements. A good interface contributes towards the app’s usability by facilitating the interaction between the user and application. Skilled designers will ensure that an interface’s purpose is clear by considering the intended user’s needs.
An effective UI design is particularly important for apps that use mobile operating systems (OSs) such as Android, iOS and Windows Phone due to the limited display area of mobile devices. Professional UI designers must remain current on the best practices in UI design and use only those techniques and tools that have proven to be effective for UI design.
UX Design for Mobile Apps
UX design focuses on the users’ attitudes and emotions when using the app, including aspects of the users’ experience that affect their sense of ownership over the app. It also affects the user’s perception of specific aspects of the app such as ease of use, efficiency and utility.
UX designers employ a variety of approaches to meet user expectations and solve user problems. Good designers base their practices on user-centric principles that ensure the app is user friendly and accessible, thus providing the best possible experience for a wide variety of users.
Mobile App UI/UX Development Costs
The primary benefit of good UI/UX design is that it’s much less expensive to prevent a design problem from occurring in the first place than it is to fix the application later. Each dollar spent resolving a problem during the initial design phase can save around $10 compared to the cost of fixing it during development.
This figure can easily exceed $100 if a problem has to be fixed after the app has already been released. The money spent to ensure an app’s usability with proper UI/UX design will therefore return a significant profit over the app’s lifetime.
A 2009 survey by Strategic Data Consulting shows that 80% of the unexpected fixes during an app’s development are due to interface issues, while the remaining 20 percent of fixes relate to processing errors.
This finding indicates that sound UI/UX practices can prevent the great majority of fixes during development. These practices should include some type of usability testing that allows for an iterative approach to interface design.
Usability testing is essential for saving money by making fixes as soon as possible during the design phase. Early feedback from beta users can also help design a user-centric app backed by hard research, thus affording expensive fixes after a product’s release.
UI/UX Design For Better Conversion Rates
Conversion includes a range of user behaviors such as bookings, purchases, and registration. UI/UX design requires detailed research on user behavior, which can provide insight into ways of improving conversion rates.
For example, the research gathered by UI/UX designers can determine the reasons that users leave a site, experience difficulty understanding an offer or simply become frustrated with the interface.
The best designers combine data from a range of sources such as web analytics and usability testing to obtain a thorough understanding of user behavior and motivation. The knowledge gained during this process identifies the specific changes needed to improve current conversion. It also allows designers to create more effective solutions for future needs.
Promote Self-Service Thru UI/UX Design
Today’s websites and apps should generally support user self-service as much as possible. Users typically prefer self-service, which also reduces the traffic to call centers. UX designers can increase the ability of users to serve themselves by identifying their most common tasks, typically with user interviews and surveys.
Designing a website to handle these tasks is one of the most reliable methods of cutting call-center costs. Short usability tests resulting in rapid design changes are also effective methods of improving a website’s self-service capability.
Encourage Customer Loyalty With UI/UX Design
Customer loyalty is essential for a successful product. Customers with a positive user experience will continue using the product and become brand advocates for a business. Investing in a UI/UX design can, therefore, build customer loyalty by improving a product’s usability.
Net promoter score (NPS), a standard measure of brand advocacy, has a well-documented correlation with product usability. In other words, customers are more likely to recommend a highly usable product to others.
Get A Boosted Search Engine Ranking
UI/UX design is also a great way to improve a page’s search engine ranking. For example, Google provides websites with a rating for both Google AdWords and organic searches that is primarily based on user experience. A high rating can improve a page’s ranking, thus increasing the efficiency of an AdWords campaign.
Implement The Rule Of 3 For Great UI/UX Design
NS804 uses the rule of three in UI/UX design, meaning a user should be able to complete any task with no more than three interactions. This design philosophy ensures that interfaces remain simple and intuitive while keeping the users engaged. We also test UI/UX design early in the build by using Invision to create simulations.
Learn more about our process and how to build a great UI/UX design for your mobile app – contact us online or call 804-292-2637.