Entries by Kate Vinnedge

How to build a mobile app: App design

What makes a well-designed app? Is it the colors? The layout? The icons? The flow? It’s simultaneously none and all of these things combined – and a whole lot more. In this addition to How to Build a Mobile App: The Ultimate Guide, we’re going to go through – step-by-step – how to properly design […]

How to build a mobile app: Actionable apps

Did you know that within the first three days of an app being downloaded, 77% of the users who downloaded it have already deleted it from their device? It doesn’t get any better with time, either – after a month, 90% of users will have abandoned the app. There’s many reasons for this – ranging […]

The end of the tech sector?

Name an industry that hasn’t been changed by tech. I’ve been sitting here for the past twenty minutes trying to think of one, and I haven’t been able come up with anything. Even linguistics aren’t immune – the preface “smart” is even more pervasive than “HD” was in the late 00’s and early 10’s. Smartphones, […]

How to communicate with developers

The wind blew across the blue waves, and set the tone of the day: blue. There is a downed tree in their yard, I wonder when they’re going to take care of it? Buffalo buffalo Buffalo buffalo buffalo buffalo Buffalo buffalo. Language is an imprecise tool – especially when you’re attempting to communicate abstract, involved […]

Guest blog: Benefits of proximity marketing and how to plan a campaign

This is a guest blog written by our good friends at Kumulos, specifically Caroline McClelland, Kumulos’ Marketing Manager. With 17 years of marketing management experience in global organizations including information technology, financial services and retail, Caroline has great passion for mobile marketing and building high performing digital teams to work creatively in all areas of […]

Richmond Inno’s Tech Madness

When we first heard we were officially nominated to be a competitor in Richmond Inno’s Tech Madness, we were honestly floored. While we’re proud of our work culture, our partners’ ideas, and the apps we build, we do our best to remain humble – when you’re a small tech company, there’s no time to pat […]

Measuring your app’s success – with Kumulos

For the past couple of months we’ve been going over both the basic theory of, and different strategies for the implementation of a successful ASO campaign. But one (very important) part we haven’t covered is how to actually measure your app’s growth. There are many different ways to go about measuring your app’s success, but […]

All about beta testing: When, why, and how

There’s no harsher reality than facing criticism about something you call your own, especially after investing time and resources into your brainchild. This is, however, a crucial step to the success of any business venture, and doubly so when it comes to the app development cycle – and by facing the music before launch, you […]