App Store Optimization (ASO)
Helping You Rank Your App in iTunes App Store and Google Play
NS804 will grow your app’s downloads through an effective App Store Optimization strategy. Our process is straightforward and will help your app reach it’s true potential.
Through our proprietary tools, we’ll setup our strategy & reporting so that we can test & measure the success of your campaign while providing you to the minute details about how your app is performing on both iTunes App Store & Google Play.
Our team & tools are constantly testing new ways to reach your target market.
NS804’s ASO Team begins the process by scoping out the competition & learning from what they’re ranking for, advertising for, and trying to be known for in the app stores.
We then take that data and pair it with what the app store shopper is searching with to make a list of keywords we’d like to rank for in the App Stores.
We then implement this strategy through app updates, advertising, and user testing to improve both your download rate and user retention rate.
App Store Optimization (ASO) works on generating more visibility for your app in the app stores like Apple’s iTunes App Store + Google Play. ASO focuses on organic user growth over paid advertising growth to gain users from the search on app stores on their devices.
Organically gained users tend to have a higher lifetime value over those who came in through advertising. Likewise, once advertising stops, users are no longer seeing your ads and downloading your app, whereas organic will remain while you’re focusing on other efforts.
App Store Optimization takes time and needs to be taken care of monthly to ensure competitors aren’t taking over your top spots for your target keywords. It also requires strategy to pick the right keywords to go after, as unlike a website, you need to focus on a few key terms.
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