Types of apps:
Enterprise apps are intended to bring about mobile business solutions, and fall into the category of high complexity apps due to requiring a robust backend.
Social media apps are usually highly complex due to their reliance on a robust backend.
News & Event apps are a great way to engage audiences in a fast paced mobile market.
Health & Fitness apps usually see high user engagement, and usually fall into the range of medium complexity.
On-Demand/Booking apps are an excellent way to provide a platform for both businesses and customers to engage with each other – which means double the user engagement.
Games are highly complex due to their heavy graphics requirements, but usually see high download rates and user engagement.
Minimum Viable Product (MVP) apps are the perfect route for anyone with a limited budget or a short delivery window – build out the necessary elements, go to market, and then make adjustments based on real user feedback, all while building your rank in the App Store or Google Play.
Apple iTunes (iOS) apps are very straightforward to create due to the uniform nature of Apple products. Apple customer data shows they are a highly engaged user base, and are the perfect audience for an MVP app.
Google Play (Android) apps have the potential to reach a vast market of users, and is the most widely-used platform when accounting for the global market. Android apps, due to the wide array of devices Android has on the market, are highly customizable.
iPad/Tablet app versions:
We recommend when starting out, to only include an iPad/Tablet version of your app if it is necessary – most mobile users engage apps through smartphones. If you are building an app that requires more screen space, or you think would work better on an iPad or tablet, select this option.
Features your app will need:
Mapping/GPS/Navigation is used to guide your user base through the world they live in. This is a feature that will add a significant amount of complexity to your app.
Social sharing is a great feature for an app that wants to build a community based around user engagement. This will add a significant amount of complexity to your app.
Backend Management/Reporting is utilized when your app requires being connected to an outside server, and is used to manage the data your app accesses. This will add a significant amount of complexity to your app.
Game Center is only pertinent if your app is a game. This will add a significant amount of complexity to your app, and comes with additional publishing costs.
Push notifications are a proven strategy to increase your app’s user engagement. In order to implement push notifications, you must pair it with a backend management system.
Augmented Reality (AR) is a highly complex, but highly engaging method of interacting with your user base. AR is used to enhance the experience of games, but is very beneficial for employee training, efficiency, and quality assurance.
Virtual Reality (VR) is a highly complex, but highly engaging method of interacting with your user base. VR apps require significant investment into graphics and backend logic.
Real-time updating is a feature that keeps your user base coming back to engage with your app as they notice changes to content. This is a highly complex feature that requires a backend.
Third party tool integration (API) is an efficient way to add features and functionality to your app. These can range from basic to highly complex features to implement, and can add additional costs to your app’s development.