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Planning Apps

How to build a mobile app: App design

What makes a well-designed app? Is it the colors? The layout? The icons? The flow? It’s simultaneously none and all of these things combined – and a whole lot more. In this addition to How to Build a Mobile App: The Ultimate Guide, we’re going to go through – step-by-step – how to properly design […]

How to build a mobile app: Actionable apps

Did you know that within the first three days of an app being downloaded, 77% of the users who downloaded it have already deleted it from their device? It doesn’t get any better with time, either – after a month, 90% of users will have abandoned the app. There’s many reasons for this – ranging […]

Improving your business operations and culture with an internal app

Very rarely does a change in your business’ process relate to a boost throughout the entirety of your company’s systems and departments – and you’d be right to be wary of anyone claiming to be able to facilitate such sweeping reform. But there is one change you can make that will increase your company’s efficiency, […]

The end of the tech sector?

Name an industry that hasn’t been changed by tech. I’ve been sitting here for the past twenty minutes trying to think of one, and I haven’t been able come up with anything. Even linguistics aren’t immune – the preface “smart” is even more pervasive than “HD” was in the late 00’s and early 10’s. Smartphones, […]

How to communicate with developers

The wind blew across the blue waves, and set the tone of the day: blue. There is a downed tree in their yard, I wonder when they’re going to take care of it? Buffalo buffalo Buffalo buffalo buffalo buffalo Buffalo buffalo. Language is an imprecise tool – especially when you’re attempting to communicate abstract, involved […]

Guest blog: Benefits of proximity marketing and how to plan a campaign

This is a guest blog written by our good friends at Kumulos, specifically Caroline McClelland, Kumulos’ Marketing Manager. With 17 years of marketing management experience in global organizations including information technology, financial services and retail, Caroline has great passion for mobile marketing and building high performing digital teams to work creatively in all areas of […]

Richmond Inno’s Tech Madness

When we first heard we were officially nominated to be a competitor in Richmond Inno’s Tech Madness, we were honestly floored. While we’re proud of our work culture, our partners’ ideas, and the apps we build, we do our best to remain humble – when you’re a small tech company, there’s no time to pat […]

App Trends – If we were going to build an app, what would it be?

So, I’ve been writing content for NS804 for about six months now (congrats, me!), and for four of those months, I’ve had a singular question written at the top of my cubicle’s whiteboard: What is the number one question people ask about making apps? It’s a question I’ve been mulling over when I’m trying to […]

Measuring your app’s success – with Kumulos

For the past couple of months we’ve been going over both the basic theory of, and different strategies for the implementation of a successful ASO campaign. But one (very important) part we haven’t covered is how to actually measure your app’s growth. There are many different ways to go about measuring your app’s success, but […]

All about beta testing: When, why, and how

There’s no harsher reality than facing criticism about something you call your own, especially after investing time and resources into your brainchild. This is, however, a crucial step to the success of any business venture, and doubly so when it comes to the app development cycle – and by facing the music before launch, you […]

Should companies pay you for your personal data?

Imagine for a moment that you keep a journal detailing your daily activities: where you went, what you ate, what you bought, what shows you watched, who you talked to… all the usual journal-like things. Now imagine that every night, your mom sneaks into your room, goes through what you wrote down, and then sells […]

Do devs have an ethical responsibility to tell clients their idea is bad?

There’s a minefield of ethical conundrums in the software development industry today, and a lot of devs have been talking about it – which is only a good thing. I do think, however, that the industry has been framing this conversation incorrectly – we tend to focus on issues like user privacy, data security (or […]

How to build a mobile app: Build cycles

Every business has a process, just like every recipe has a set order of steps – and, just like a recipe, if a business’ process is out of order or incomplete, the final product can end up tasting pretty bad. Developing a mobile app is no different – missing (or incorrectly implementing) a single step […]

How can the tech and green sectors work together?

Let’s all face it – there’s a clock, and it’s ticking down the seconds until we run out of the lifeblood of all tech – rare earth metals. The problem with batteries If you’re using anything other than a desktop computer that remains plugged into a wall socket, that device uses a battery for energy […]

Can mixed reality give humans the edge over automation?

There’s a trend that’s been around since the dawn of the industrial revolution – if you can build a machine that automates the process of a worker (or workers), it will be more efficient in almost every way – cheaper, faster, and more accurate. At first, this trend wasn’t all that worrisome – while some […]

How & when to monetize your app

When we’re speaking with clients about their app, there’s one question that pops up more than platforms, UX, features, and maybe even development cost: How will my app make money? For good reason too – it’s an important question to ask – apps need to make money somehow. Fortunately, there’s lots of ways to monetize […]

Mobile App Developers

How (not) to build an app with Appy Pie

There’s something to be said about making something yourself, whether it be a meal or piece of art. There’s nothing like coming up with an idea and executing it from inception to completion, all on your own. For the self-driven individual, an app WYSIWYG (What You See Is What You Get) editor sounds like a […]

Android vs. iOS – How do I decide which platform to launch on?

This is a question we covered a bit in our piece about how to find a mobile developer, but I felt like there was more to talk about; we were recently discussing in a meeting why some clients seem to favor one platform over the other, and what the benefits are to launching on iOS […]

How to Build a Mobile App: ASO 101

By now, you’ve probably heard the term “ASO” come up in workplace conversations, whether at a company meeting or from your office’s resident tech expert. We’ve written a few pieces about the topic already – but if you’re a CTO or appreneur that wants to brush up on the basics of ASO without digging through […]

Increasing user retention via simulated control

Increasing your user retention by giving them control – Our thoughts & experiences

We were sitting around the conference room yesterday, and our Senior UI/UX designer was presenting our latest build (we make a habit of getting the whole team together to look over builds before sending them off to clients). Like a lot of apps, at some point, it eventually had to ask for the users’ payment […]