The Project
The Brew Trader App was built as a portfolio project for NS804 to show potential clients some of the many capabilities the team had to offer.
Nearly a year after launching Brew Trader, NS804 decided to begin testing the new App Store Optimization plans developed using a stagnant app that had no alternate forms of marketing to prove the success of the program.
The Challenge
Typically, an app has a business owner pushing downloads through various forms of marketing from before the app is ever developed. Brew Trader was specifically built to show clients some of the capabilities of NS804 and had no marketing prior to our program.
No marketing prior to launch & no marketing post-launch meant that this app had no forward momentum going into the ASO program.
Other than the natural burst of downloads when the app launched, NS804 had a blank slate to work with to prove the success of the ASO Program.
The Solution
Kicking off the App Store Optimization campaign was a process of aligning a strategy to find the ideal market for the Brew Trader App. NS804 started by doing keyword research to identify the keywords the potential users were using to find apps like Brew Trader and organizing them by competition & volume.
Once the keywords were identified, it was time to move to edit the app’s listing to contain the keywords needed to improve rankings for those target keywords. This had to take place on both the App Store and Play Store to ensure we saw growth in both markets.
NS804 also updated the app profile to contain more graphics and detail regarding the app and pushed the newest version live to the app stores.
The Results
After developing a plan to kick of App Store Optimization (ASO) and executing on it, it wasn’t long before the first round of results came in.
In iTunes NS804 saw a quick bump in impressions and downloads as a result of the recent launch of the new version of the app with all the kick-off ASO work completed within it.
Through the work of the initial ASO, Brew Trader saw a 73% increase in impressions on iTunes App Store within the first few months.
This was a result in our target keywords reaching top positions among our largest competitors.
