Mobile App | A Successful Path for Recall App
How a mobile app was the right solution for getting data and information to consumers for a recall company, Whystle.
Lauren Bell, the CEO of Whystle, was a government prosecutor for almost ten years, representing the agencies that conduct product and safety recalls. After switching to the private sector, and representing the companies involved in those recalls, she realized that both the federal agencies and private companies wanted the same thing – to protect customers from harm.
The problem, however, was that there wasn’t any informational hub for all of these numerous product and safety recalls – government agencies would release news of recalls on their respective websites, and companies would send out information through social media, and host it on their own website. But this information wasn’t reaching enough people.
So, with over a decade of professional experience with recalls on both the federal and corporate sides, Lauren Bell set out to create a platform that would serve everyone – from the federal agencies that found the issues that lead to recalls, to the corporations that wanted to protect their customers from them.
Lauren Bell came to us with her market research already done – she had spoken to professional contacts in the industry, as well as people on the consumer side of the issue. She determined that an app was the best way to reach consumers about recalls, and that while this app would be useful for any consumer, it should mainly target families, and more specifically, parents.
She came to NS804 with the idea of Whystle, and we were stoked to develop it for her! We created an iOS app that accomplished these goals:
CEO of Whystle, Lauren Bell
Lauren Bell’s research and idea payed off – there was indeed a segment of iOS users that wanted what Whystle offered. Whystle is now the number two app on the App Store for product recalls, and boasts continuous growth for both its conversion rate and user retention. We continue to work with Whystle on updates to their app, as well as the app’s ASO on the App Store.