A/B testing for mobile apps is a method of comparing two versions of the same app to see which one performs better. Essentially, A/B testing is also known as split test and it seeks to determine the better choice between two versions of an app or product. The main purpose of A/B testing is to […]
Apple providers Apple Search Ads as an advertising service to help developers promote their apps. Developers can set up ad campaigns with predetermined monthly budgets and have them displayed to relevant users. With over 2 million apps listed on the App Store, gaining visibility is extremely difficult. A paid campaign allows developers to showcase the […]
Developing a mobile app is difficult and often costly, so you must find a way to receive a just reward for all that hard work. One of the most efficient ways to do that is with Google AdMob, an advertising network that serves ads specifically for mobile apps. And while it is a popular Google […]
In the ever-changing digital landscape, iOS app security has never been more crucial. With the increasing reliance on mobile applications for many things ranging from healthcare to financial transactions, the potential risks associated with potential breaches continue to grow exponentially. In 2024 especially, app security is growing by depth and sophistication. Attackers used the latest […]
Security breaches on mobile devices cost trillions of dollars, causing businesses to suffer trillions in losses today. A single security breach can lead to the death of a company owing to loss of trust and legal repercussions. Android developers today must implement the highest possible levels of security measures to protect their apps from existing […]
If there’s one thing that Apple has done exceptionally well — it’s to lock down its ecosystem — especially the App Store. Unlike how things work on Android, there are no alternative iOS app stores that come close to what’s available on Android. Apple has taken this hard-nosed approach to ensure a consistent and secure […]
Third-party Android app store marketplace is an alternative platform outside the official Google Play Store. In the third-party Android marketplace, users can discover, explore, download, and install Android apps. Google Play Store is owned and controlled by Google and has strict app publishing guidelines and requirement. However, third-party Android app store marketplace marketplace offers a […]
Google Play Store is the original and biggest store for Android apps. As of 2024, there are over 3.3 million apps listed on Google Play Store. The store organizes apps into categories to help users find apps more easily. There are features such as charts indicating the highest rated and most downloaded apps in each […]
The App Store is undoubtedly one of the most successful digital storefronts ever conceived. And that’s proven by a barrage of App Store submissions, ultimately leading to approximately 36 billion iOS mobile downloads in 2024. Interestingly, Google Play’s 129 billion mobile app downloads overwhelmingly surpass the App Store’s download figures. But that’s due to the […]
With over 2 billion smartphone owners worldwide, the custom mobile app industry is not about to slow down its rapid growth. It is estimated the average person uses their phone over 250 times every day calling, texting, social media, making payments, and so much more. Smart devices are a ubiquitous part of modern life today […]