There’s no doubt that a central tactic for driving mobile app success is achieving user acquisition, engagement and retention. However, without an effective acquisition and retention strategy that keeps active users around, higher rates of downloads won’t yield any lifetime business value. Mobile app engagement and retention are two critical metrics that give a clear […]
User experience denotes the ability of any virtual object or material to be accessible, understandable, and easy to use. When a user logins into your mobile app or website, what features do they find that compel them to “come back?” Think about how long it takes for a user to return to Twitter after trying […]
It’s never easy compiling a list of the best Android apps. After all, there are a plethora of excellent apps available for download on Google Play. But there are also many low-quality and gimmicky apps that are a complete waste of time. And then, some apps pose a serious cybersecurity risk, which you should avoid […]
Choosing the right app development partner can make the difference between a stalled project and one that runs smoothly to completion. The right developer must understand your business needs, budget, and working methods. They must make the right customizations without sacrificing the quality of the product. Here are some important questions to ask before choosing […]
With recent tech developments, it’s common to get involved in heated augmented reality vs. virtual reality debates with peers. After all, both augmented reality (AR) and virtual reality (VR) have made significant strides in recent years. And you’ll often come across those that have picked their favorite between the two. But is one truly better […]
The rising adoption of mobile apps has been driven partly by changing consumer lifestyles. The accelerated uptake of mobile applications is due to the increased need by consumers to shop, bank, communicate, and socialize on social platforms. Thus, mobile apps will continue to have diverse applications in many users’ lives. There’s no doubt that as […]
Finding good employees is crucial, but retaining talented staff is more critical. Perks like fun office space and flexible work hours can only go far. But when it comes down to business, you realize that your employees spend most of their hours working. So, to keep them happy you need to ensure they enjoy and […]
In 2021 alone, consumers downloaded a total of 200 billion apps. The rising trajectory of mobile app adoption reveals immense interest among consumers for new exciting apps. However, this doesn’t mean you can create an app in weeks, relax and hope for revenues. Launching an app requires an understanding of market trends and a lot […]
Most enterprises see a paradigm shift in their success when they build a website and provide more information and tools for their customers. However, some businesses may even see more success if they create a mobile app. The adoption of mobile apps has accelerated business development in several frontiers – customer service, employee performance, operational […]
In 1997, Nokia designed a built-in version of the arcade Snake Game that many consider the first app. Over the years, the app market has grown extensively to capture different apps – for gaming, shopping, banking, and many other purposes. Mobile apps are widely being adopted to provide the best use in business process development. […]