6 Most Popular Mobile App Categories for iOS 2024

The mobile app industry has grown by leaps and bounds, becoming an integral part of the lives of billions of people worldwide. With the proliferation of the internet and the interconnectivity of digital devices, the mobile app marketplace is becoming a ubiquitous part of our everyday life. The growth of the mobile app industry has also been propelled by high-speed internet, smartphone penetration, and changing consumer preferences. All these factors continue to define and influence how users interact and engage with mobile apps.

In the vast space of mobile apps, understanding the different categories of mobile apps and their uses is critical, especially for IOS users. Apple’s IOS ecosystem encompasses a wide range of apps, from gaming apps to productivity applications that define how we work. Exploring this vast array of mobile app options can be overwhelming, making it necessary for mobile app users to discern which app categories align with their requirements and preferences. By gaining knowledge of emerging app categories, users can know the trending app categories and make informed decisions regarding app usage.

Here are 6 most popular mobile app categories for IOS 2024:

1. Gaming Apps

Gaming stands as an undisputed king in the mobile app marketplace, commanding a substantial share of revenues, innovation, and user engagement. The allure of immersive gaming experiences combined with the portability and accessibility of smartphones has propelled mobile apps to the forefront of mobile app consumption. With millions of titles spanning various styles and genres, the gaming category continues to dominate in-app purchases and app categories, thus driving substantial revenues for platform owners and developers alike.

Trends Shaping the Gaming Landscape on iOS

The IOS gaming landscape is continuously changing driven by trends that reflect changing consumer preferences, technological advancement, and industry dynamics. One popular trend is the rise of hyper-casual games characterized by short-play sessions, simple mechanics, and a broad appeal. These lightweight games have garnered widespread attention and popularity, attracting casual gamers and fueling rapid growth in ad-supported revenue models.

In addition, the convergence of gaming with augmented reality and virtual reality has unlocked new dimensions of interactivity and immersion on IOS devices. AR-enabled games leverage the device’s camera and sensors to overlay digital elements into the real world while VR games transport players into a virtual world, blurring the line between fantasy and reality. These emerging technologies are redefining and reshaping gaming experiences, offering and unlocking new opportunities for engagement and innovation.

Furthermore, the emergence of multiplayer and social gaming experiences underscores the importance of social interaction and community in modern gaming. From competitive battles to cooperative missions, multiplayer games enable players to collaborate, connect, and compete with strangers and friends alike, thus fostering a sense of camaraderie and competition within the virtual space.

2. Social Networking Apps

Social networking apps have become an integral part of our lives, transforming how we communicate, interact, and share experiences. Social networking apps transcend physical boundaries, allowing individuals to interact and engage freely and express themselves creatively. From networking with professionals to connecting with old friends, social networking apps have permeated nearly every aspect of our daily lives, shaping how we interact with others and how we perceive one another.

Notable Features of Social Networking Apps on IOS

Over the years social networking apps on IOS have undergone a massive transformation, incorporating new features and capabilities to enrich user experiences. From the integration of multimedia sharing such as photos and videos to the integration of real-time messaging and live-streaming, these apps have evolved into multi-faceted hubs of social interaction and content consumption.

In addition, advancements in artificial intelligence and machine learning have propelled mobile apps to deliver personalized experiences like user recommendations, targeted advertisements, and curated content that’s tailored to each user’s interests and preferences. These intelligence algorithms interpret user behavior, social connections, and user preferences to enhance content relevance and improve engagement thereby enriching the overall user experiences.

IOS updates and enhancements have played a fundamental role in shaping the evolution of social networking features, thus providing developers with access to APIs, technologies, and frameworks to innovate and iterate on their platforms. From native support to features like notifications and widgets to IOS integration with third parties, Apple’s ecosystem offers a robust foundation for building immersive and engaging social media experiences.

3. Entertainment Apps

Entertainment apps play a pivotal role in delivering a wide array of multimedia content to users, ranging from TV shows to streaming movies, reading books, and playing games. These platforms serve as digital hubs for entertainment, offering on-demand access to an expansive catalog of content across various formats and genres. By leveraging advanced media technology and a high-speed internet connection, entertainment apps transform smartphones and tablets into portable centers of entertainment, enabling users to enjoy their favorite movies, books, and games, anywhere and anytime. Whether it’s discovering new music, binge-watching a TV series, or immersing oneself in interactive storytelling, entertainment apps cater to a wide range of preferences and interests.

Popular Entertainment Apps Available on IOS in 2024

  • Netflix. Renowned for its vast library of movies, TV shows, and documentaries, Netflix remains a dominant force in the streaming industry, offering a seamless viewing experience on IOS devices with features like offline downloads and personalized recommendations.
  • Spotify. With millions of podcasts, songs, and playlists at users’ fingertips, Spotify is a leading music streaming platform on IOS, providing a curated audio experience tailored to individual tastes and preferences.
  • Kindle. Amazon’s Kindle app allows IOS users to access a vast selection of audiobooks, e-books, and digital magazines, transforming their devices into portable libraries for learning and reading on the go.
  • Twitch. As a premier destination for gaming content and streaming on the go, Twitch enables IOS users to interact and watch their favorite esports channels, games, and sports in real-time, thus fostering a vibrant community of enthusiasts and creators alike.
  • Apple Arcade. Apple’s subscription gaming services allow and offer a curated collection of premium games for IOS users, fostering a vibrant community of creators and enthusiasts alike.

These entertainment apps exemplify the diverse range of experiences and content available to IOS users, spanning multiple genres, platforms, and algorithms. Whether it’s streaming movies, listening to music, playing games, or reading books, entertainment apps on IOS offer something for everyone, thus enriching the digital lifestyle and enhancing the leisure experience in the palm of your hand.

4. Productivity Apps

In recent years, there has been a shift in using mobile apps as productivity tools. Whether it’s collaborating on projects, managing schedules, or staying organized on the go, smartphones and tablets have become indispensable companies for modern-day students, professionals, and individuals alike. The increasing portability, versatility, and connectivity of mobile devices empower users to stay productive from virtually anywhere, thus blurring the lines between work and leisure.

Features of Productivity Apps Enhancing Efficiency on IOS

Productivity apps on IOS boast a myriad of features designed to enhance efficiency, optimize work management, and enhance overall efficiency. These features leverage the capabilities of IOS devices, including powerful hardware, intuitive user interface, and seamless integration with other services and apps to deliver a cohesive and productive user experience.

Some common features of productivity apps include:

  • Cloud synchronization. Many productivity apps offer seamless integration with cloud services such as iCloud, Dropbox, and Google Drive, allowing users to access their data and files across multiple platforms and through different devices, ensuring continuity and collaboration.
  • Task management. From to-do lists and reminders to Kanban boards and project timelines, productivity apps provide robust tools for setting priorities, organizing tasks, and tracking progress, empowering users to stay focused and on track.
  • Calendar integration. Integration with calendar apps allows users to manage events seamlessly, set deadlines, and schedule appointments, ensuring efficient time management and avoiding scheduling conflicting appointments.
  • Collaboration tools. Collaboration features like real-time editing, file-sharing, and commenting, facilitate communication and teamwork, enabling remote collaboration and enhancing productivity in group projects.
  • Automation and shortcuts. Customizable shortcuts and automation features enable users to automate repetitive tasks, streamline workflows, and boost productivity by reducing manual effort and saving time.

Popular productivity apps in IOS include Google Workspace, Microsoft Office Suite, Trello, Notion, and Evernote. While Evernote is a versatile note-taking app that allows users to capture, organize, and synchronize notes, the Microsoft Office suite encompasses apps like PowerPoint, Excel, and OneDrive.

5. Health and Fitness

In recent years, there has been a notable surge in interest and awareness in health and fitness among IOS users, reflecting a broader societal shift in prioritizing wellness. With increasing access to information, resources, and technologies, IOS users are becoming more proactive in managing their health and adopting healthier lifestyles. The growing awareness of health and fitness among IOS users is influenced by a wide range of factors, including rising healthcare costs, increased prevalence of chronic, life-threatening conditions, and a growing emphasis on preventative medicine.

Health Tracking Features in IOS Apps

The integration of health tracking features in IOS apps has transformed Apple and iPhone devices into powerful health and fitness companions, thus providing users with comprehensive insights into their sleep patterns, activity levels, and overall well-being. Built-in features such as the Activity App and the Health App allow users to track various health metrics, such as calories burnt, steps taken, heart rate, and sleep quality. In addition, the Apple Watch advanced health sensors, including heart rate monitor, blood oxygen sensor, and, ECG sensor provide users with real-time data and alerts regarding the status of their cardiovascular conditions, thus enabling early detection of potential healthcare issues and early detection.

In addition, IOS developers have embraced Apple’s Healthkit Framework which enables them to integrate health and fitness tracking features into their apps which in turn helps users synchronize data between different apps and devices, allowing for a more holistic view of their health and wellness. Whether it’s monitoring nutrition, tracking workouts, or managing stress, these integrated health-tracking features empower IOS users to take control of their health and make informed decisions to improve the quality of their lives.

6. Education Apps

The educational landscape is undergoing a massive transformation, driven by a growing emphasis on digital technology and the increasing accessibility to mobile devices. With the proliferation of smartphone devices and tablets, there has been a notable shift towards mobile learning, with students and learners of different ages turning to educational apps for skills development, knowledge acquisition, and academic enrichment. This trend is influenced by various factors, including the convenience and flexibility of mobile and online learning, the ability to access educational resources anywhere and anytime, and the diverse array of interactive and intuitive multimedia content available on mobile platforms.

Features of Educational Apps Catering to IOS Users

Educational apps that cater to IOS users offer intuitive features and functionalities designed to enhance learning effectiveness, accessibility, and engagement. These features leverage the advanced capabilities of IOS devices, including responsive touch interfaces, high-resolution displays, and augmented reality to deliver immersive and intuitive learning experiences.

Some of the key features include:

  • Interactive lessons: Educational apps like Duolingo, Khan Academy, and Coursera offer interactive tutorials and lessons covering a diverse range of disciplines and subjects, from mathematics and science to language learning and professional development, which allows users to learn at their own pace and track their progress.
  • Personalized learning: Personalized recommendations in mobile apps and adaptive learning algorithms tailor the learning experiences to each user’s individual needs, learning styles, and preferences, retaining knowledge and ensuring optimal engagement.
  • Multimedia content: Educational apps often incorporate multimedia content, including videos, photos, images, pictures, animations, simulations, interactive quizzes, and numbers, thus providing a rich and engaging learning experience to learners.
  • Collaboration tools: Collaboration features like Google Classroom, Microsoft Teams, and Seesaw facilitate collaboration, communication, and group projects among educators and students, fostering shared learning and a sense of community.
  • Accessibility features: IOS devices offer a wide range of accessibility features, such as Guided Access, Voice Over, and Speak Screen, which make educational content more accessible to users with disability, ensuring equal access to learning opportunities and inclusivity.

These features, coupled with user-friendly interfaces and seamless integration with IOS ecosystem devices contribute to a highly engaging and effective learning experience.

NS804 – Propelling You to Your Next IOS App

NS804 is a trusted provider of IOS mobile app solutions. Whether you’re looking for an educational app, a wellness or fitness app, or any other type of IOS app, we are available to render our professional services. We offer the best mobile app development services, ensuring excellence and reliability in the apps we create. We specialize in all categories of mobile apps and we cater to the needs of individuals, small businesses, enterprises, and large corporations.

Contact NS804 to obtain a quotation for your next IOS app.

 

 

 

 

 

 

 

 

 

 

 

 

Android App Development Trends 2024

The year has barely begun, and we’re already seeing significant shifts in the mobile app space. Moreover, 2024 promises many exciting Android app development trends that will turn heads. But how can we be so confident that notable changes will occur on the Android platform this year? We see a stronger emphasis on quality, a greater adoption of artificial intelligence (AI), and a higher number of foldable smartphones hitting the market.

The Android platform has matured and is no longer the avenue to push out low-effort cash grabs. Recently, Google updated their app testing requirements for all developers with new Android personal accounts. These requirements force developers to take the production and testing of their apps a lot more seriously before submitting them for publication. 

While these requirements will help increase the quality of upcoming Android apps, it’s not the only significant trend of 2024. Apps powered by large language models (LLMs) will hit the market with more ferocity this year. 

In 2023, ChatGPT and other LLMs managed to amaze, excite, and even scare many with their near-otherworldly capabilities. But in 2024, many developers will capitalize on these LLMs by integrating them into their Android apps. Some of the mystery and hype surrounding LLMs has diminished, so there’s a greater focus on their practical use in mobile apps.

Another trend that will further impact Android development is the rise of foldable phones. While these are not new, they’re enjoying wider adoption, so developers can no longer avoid developing apps for these devices. Of course, Android app development trends don’t end here, so we’ll delve deeper into what you should expect in 2024 below. 

 

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Low-Code and No-Code Solutions Will Enjoy Rising Popularity

If you’ve dabbled in Android app development, you’ve come face-to-face with a high learning curve in building apps for the platform. And that’s because Java and Kotlin are complex programming languages that require several months of your time to learn the basics and years to master. But the challenge doesn’t end there since building, testing, and deploying to a wide range of Android devices is a nerve-racking experience. 

Fortunately, Google has made Android app development a bit easier with their latest tooling. Yet, even these tools won’t diminish the need to gain competency in Java or Kotlin to build quality apps. As a studio that builds native Android apps in these languages, we highly recommend you take the time to learn these languages. Alternatively, consider partnering with a studio like NS804 to create your Android app that will comply with Google’s best practices and guidelines. 

If you can’t hire a studio when your team doesn’t have the necessary coding skills — what then? You can rely on the myriad of low-code and no-code development platforms that have hit the market in recent years. Platforms like BuildFire, GeneXus for Super Apps, and Moxly help developers build cross-platform mobile apps rapidly. 

But will you enjoy the same results as that of native-built apps? While these platforms promise impressive results, it’s unlikely that they’ll deliver the performance, consistent user experience (UX), and scalability of their native peers. Therefore, we only recommend you use these solutions if you have tight budget constraints or plan to build a prototype or a minimum viable product (MVP).

Stricter Requirements Will Bring About Better Quality Apps

One of the Android app development trends that will massively impact the Android ecosystem may have caught many developers by surprise already. Google Play and many third-party Android app marketplaces have become inundated with buggy, low-quality apps that hurt the user experience. Given the accessibility and low bar of entry to develop Android apps, many freelancers, hobbyists, and unscrupulous developers have pushed out apps of dubious quality onto Google Play.

Google has identified and addressed this issue by introducing new app testing requirements. All personal developer accounts created after November 13, 2023, must comply with these new rules. And one of the most controversial requirements includes an elaborate closed testing process. Thus, it’s now necessary to test an app with over 20 users who have opted-in for the closed test for no less than 14 continuous days. 

Only once developers meet this requirement can they submit their app for production access. It seems like an extreme measure, but one that we’ll welcome if it means that better and more secure apps will reach Google Play from now on. It forces newcomers to recruit and engage with testers and no longer treat the testing process as an afterthought. Furthermore, developers who comply with these requirements will significantly reduce low ratings and bad reviews. 

AI-Powered Android Apps Will Proliferate During 2024

If you followed the news in 2023, you probably felt overwhelmed by all the hype and fear-mongering surrounding AI. Either AI will bring forth a golden age where humanity no longer has to do any drudge work, or AI will inevitably take over most jobs and make us redundant. The latter is a scary thought but a plausible outcome if governments don’t implement regulations to limit the damage AI may have on job markets. 

Fortunately, we’re still in the early stages of the AI cycle, which inevitably presents numerous opportunities for savvy Android developers. While AI-powered apps are not new, LLMs are still novel in the mobile app space. But Android users love their LLM apps, with ChatGPT enjoying over 50 million downloads and a rating of 4.8 at the time of writing. Other popular alternatives include Bing, Chat AI, and Perplexity. 

But are LLMs only appropriate for chatbot functionality? This functionality is only the tip of the spear, with writing, image generation, and code generation enjoying wide adoption within a short span of time. You can build all types of generators and analysis tools with ChatGPT and other similar LLMs. Then, you’ll train your AI models using your own datasets, images, and code to avoid litigation from the original copyright holders. 

After you’ve trained your AI models, you should test these thoroughly via an internal testing process. Once you’re happy with the results, integrate these into your Android app via ChatGPT’s (or your preferred LLM) application programming interface (API). The process is involved but will make your app more engaging and profitable since users can generate text, images, and music that exceeds their capabilities.  

Deploying Android Apps To PCs And Chromebooks

What makes the Android ecosystem so compelling is its sheer dynamism and versatility. Most users engage with Android apps on their tablets, smartphones, and via Android media players and TV boxes to a lesser extent. But lately, more users enjoy the same apps on their PCs and Chromebooks.

Microsoft and Samsung’s close working relationship helped integrate Samsung’s devices with Windows. That’s a wise move because many of Samsung’s flagship mobile devices are used extensively in enterprises.

Furthermore, Amazon Apps, which are Android apps — can run on Windows 11 PCs via the Windows Subsystem for Android. And recently, Google launched Google Play Games (beta) for PC users who want to enjoy their mobile gaming fix on their desktops. So, one of the hottest Android app development trends is ensuring your Android apps or games make their way to the PC.

Don’t stop there, as there’s another growing market that you can no longer ignore. Google’s ChromeOS and Chromebook laptops have already captured much of the US education market and even the small business community. As of December 2023, ChromeOS has penetrated 3.13% of the North American market and overtaken Linux, a far older operating system (OS). 

You can deploy your Android apps to supported Chromebook devices. There’s some setup and tweaking involved, especially if you need to deploy your app across multiple devices in your organization. But once done, you have a secure pipeline to deploy custom business apps that must run on mobile devices and Chromebooks in tandem.

More Affordable Foldable Smartphones Will Hit The Market

Android foldable phones have been around for several years, but they’ve always been pricey for most consumers. It’s not uncommon to pay between $1,800 – $2,000 for a flagship foldable device nowadays. That price point is acceptable for executives and power users who require a powerful yet compact computing device for productivity. But for the average consumer, that’s way too expensive when lower-end smartphones under $500 offer adequate functionality and performance.

However, the foldable smartphone market is growing and maturing, leading to a greater diversity of products. More manufacturers are offering budget foldables like the Motor Razr at $700, which makes it affordable enough for the average US-based Android user. So, one of the defining Android app development trends of 2024 is a focus on apps designed for foldables. 

It’s crucial to create apps that run perfectly on single-screen devices and utilize the additional screen real estate of foldables. These apps must make the most of adaptive and responsive design to adjust the user interface (UI) and screen page for every type of screen size. Moreover, it’s essential to offer multi-window support so that users can run multiple apps on their foldables since this is one of the core features of these devices.

Of course, if you plan to target ChromeOS, you’ll have additional screen sizes to consider. But making your apps run smoothly across multiple devices and screen formats will expose your app to a higher number of Android users. And if you add a cloud component to your app, you make it easy for users to switch between the foldable and ChromeOS versions without losing their work. Thus, they always stay productive and satisfied with your app and won’t seek alternatives that offer this functionality.  

Android Mobile Game Development Beyond Unity

Most Android mobile game developers use Unity to create their eye-catching hit games. Unfortunately, their overreliance on this game-making software wasn’t a smart move, especially after Unity Technologies announced their runtime fee late last year. The fee drew the ire of game developers and forced Unity Technologies to backpedal and revise their pricing policy. Developers weren’t willing to pay possibly business-crippling fees accrued by each installation of their games. 

But even with Unity Technologies making concessions to their users, many developers lost trust in the company. There was a sudden exodus of developers to competing game engines like Construct 3, Godot, and Unreal Engine. The biggest winner of the three was Godot, which enjoyed a sudden spike in users and even received a $100,000 donation from Re-Logic, the developer of Terraria. Also, cross-platform game frameworks like FNA and MonoGame received funding soon after the Unity installation fee controversy. 

Apart from FNA, you may use any of the engines mentioned here to develop Android mobile games. And since Godot and MonoGame are open-source with liberal licensing agreements, you don’t have to pay anything or risk facing litigation.

But what if you want to avoid complicated cross-platform game engines and want to develop exclusively for Android? If you have C or C++ coding skills, you may opt for Google’s Android Game Development Kit (AGDK). It consists of tools and libraries that integrate with Visual Studio via the Android Game Development Extension (AGDE). It also integrates with existing popular engines like Cocos, Unity, and Unreal Engine if you prefer to take that route.

 

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Passkeys Will Make Android Apps More Secure In 2024

Ordinary passwords are no longer safe, and two-factor authentication (2FA) isn’t hack-proof. Nevertheless, we always recommend you secure your apps and websites with 2FA as a minimum precaution. So, what should you do to offer a significant protection layer for your users? The good news is that Google has partly solved this issue by introducing passkeys for Android and Chrome. 

If your apps run on Android 9 and higher, as they should, then you’ll have passkey support via the Credential Manager. The Credential Manager offers users multiple sign-in options and is available as a Jetpack API. We recommend you become acquainted with this API to understand its safety features and prerequisites. 

Users no longer have to sign in by inputting complex passwords they’ll likely forget. Instead, they can sign in via the biometric sensor, pattern, or smartphone PIN. It’s a far more seamless method for signing in that will keep your users returning to your app, even if they’ve forgotten the password.

Android App Development Trends That Will Define An Entire Year

We’ve covered some of the most significant Android app development trends you’ll encounter in 2024. The Android market has matured but has not peaked yet, with many unique and innovative apps still to appear on the horizon. 

Many of these apps will have some LLM implementation, while others will offer advanced features geared towards foldables. But there will also be a greater emphasis on security, which passkeys will solve to a certain extent. Contact NS804 today to learn how we’ll help you with your Android app development goals!  

Mobile App Maintenance: The Importance Of Regular App Updates

Few first-time appreneurs and developers consider mobile app maintenance when laboring away on their debut projects. And that’s reckless, to put it mildly, as app development is a long process that doesn’t end at launch. Users and the app stores expect apps to receive regular updates months or even years after their initial releases. 

But why are app updates such a pertinent issue that appreneurs and developers must never ignore? The primary reason is that no app is perfect on release and will likely never be during its lifetime. There is a certain quality threshold that an app must meet before it offers a satisfactory user experience. Not meeting this threshold will cause users to uninstall the app and leave negative reviews and low ratings, hurting the prospects of the app. 

That’s why the savviest appreneurs and developers have a mobile app maintenance plan from day one. They know that they must set aside resources for the continuous upkeep of their apps. These resources often include the funding, staff, analytics, tooling, and training required for app maintenance. Furthermore, it’s necessary to have dedicated staff or contractors to handle communications, compliance, documentation, user experience (UX) testing, quality assurance (QA) testing, and user feedback. 

Now, that’s a lot to unpack and only drives through the message that app development is a long, costly, and challenging endeavor. But we don’t want to dissuade you from trying your hand at app development, especially if this will be your first attempt. Instead, we encourage you to move forward, partner with an experienced and reputable studio like NS804, and consider the helpful pointers listed below. 

 

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What Does Mobile App Maintenance Entail?

Mobile app maintenance is an ongoing process that involves multiple tasks that result in the continuous improvement of apps. These tasks include gathering user feedback, data, and analytics. These factors will let developers know whether or not their apps meet changing customer expectations. 

If apps don’t meet customer expectations, developers must modify their apps to bring them in line with these expectations. However, this is only possible by rolling out app updates at regular cadences. In the case of app-breaking bugs or security vulnerabilities, developers must release patches timeously. 

And even if an app runs smoothly and reasonably bug-free, it’s still necessary to respond to current market trends. For example, 2023 was a big year for artificial intelligence (AI) that the market couldn’t ignore. Soon after the launch of ChatGPT and other similar services, mobile app developers quickly launched new AI apps or implemented AI features in their existing apps. 

It’s not uncommon for appreneurs and developers to abandon apps if they’re no longer feasible. The app stores are incredibly competitive — if not downright brutal — making it difficult to justify the cost and effort to maintain underperforming apps. 

Yet, this is not the case with custom apps, especially those aimed at internal company tasks and business-to-business (B2B) applications. Mobile app maintenance is crucial for custom business apps, as regular security and feature updates are essential for the smooth functioning of organizations of all sizes.  

Why Do Users Care About Regular App Updates?

Today’s smartphone users are app-wise and can easily discern a good app from a bad one. Moreover, today’s users are part of a mature market gradually reaching its growth limits. We only need to look at the US smartphone market to understand the staggering difference between today and a decade ago. In 2013, there were approximately 173 million smartphone users in the US, but today, it’s edging closer to 315 million.

While we may be reaching the peak of the smartphone era, this doesn’t mean the app market is going away. It only means that there’s an increase in user demands that you must respond to if you’re going to succeed. But how can you succeed in such an overwhelmingly crowded market where users uninstall apps on a whim? The first step is to create an app that addresses a problem that users have and to make it sticky.

Of course, that’s not easy, and few developers get this right on their initial attempt. But let’s assume you are addressing a problem users are experiencing, but they’re still uninstalling your app — what now? 

That’s where your mobile app maintenance plan comes in, as you’ll focus tightly on your app’s performance and user data. Your analytics will let you know if your user journeys and flows are succeeding or failing. You’ll also know if technical issues make your app function inadequately. These are the most common reasons why users drop apps like hot potatoes and why post-launch analytics are so crucial.

Once you know what’s holding your app back, you can address all relevant issues. Then, plan your roadmap to release the necessary fixes and updates. And establish an effective communications pipeline to gather user feedback and inform users of new updates.

Why A Lack Of Updates Will Hurt Your App? 

Even your most diehard users will lose interest in your app if you don’t update it regularly. They will assume that you no longer have the interest or resources to roll out updates and will eventually move on to apps that seem more promising. There’s nothing worse than losing users due to not providing them with the features competitors have provided already. The current state of the app market requires that you respond to user needs rapidly. 

Look at the leading mobile apps in your segment, and you’ll find that all these receive regular updates. Every app update helps to reinvigorate interest, especially with those users who have started to drop off or become bored. But it’s also a great way to draw new users and media attention when app updates include innovative or highly desired features. 

A lack of updates will also hurt your app’s stability and usability, especially when users upgrade their devices. Furthermore, Apple and Google demand that developers update their apps to meet the requirements of their latest operating systems and APIs. Failing to do so will result in the removal of any un-updated apps from the App Store and Google Play. Third-party Android stores also have specific app update policies that you must follow if you publish on these. 

Security concerns around hacking and data breaches have become the norm recently. Since many people use mobile apps for financial transactions, you must ensure that your app never has any security vulnerabilities. Even if you’re developing a mobile game, you must never take security issues lightly since hackers exploit these also to gain access to user credentials. So, always roll out patches and updates as soon as you know of or encounter a new vulnerability.

How App Updates Help Keep Your Tech Stack Current?

You may be proud of your studio for using the latest technology stack to create your apps. But technology moves forward rapidly, especially in the mobile space. What’s trailblazing today can quickly become outdated in a matter of months. Therefore, you never want to stick to the current versions of your integrated development environments (IDEs), APIs, frameworks, game engines, backend technologies, testing, and deployment tools. 

Sure, your programmers may want to use long-term support (LTS) releases for a more stable development environment. But eventually, you’ll need to pull the plug and move on to the latest supported version. Your team may whine about such a decision since they will feel more comfortable with the older tooling. But ultimately, they must use the tooling that increases stability, usability, and quality.

The beauty of mobile development tooling vendors is they have close relationships with the device manufacturers. Thus, they build their tools according to current and future hardware specifications. And that’s fantastic because this means you’ll often gain a free performance boost and increased stability when building your app with the latest tools.

Furthermore, you’ll be future-proofing your app since it will run adequately on devices about to hit the market. So, you’ll have the assurance that your app will run on devices you haven’t tested for yet. But this doesn’t mean that you should ignore testing altogether. Always test on an emulator if you lack access to a specific mobile device. 

As part of your mobile app maintenance processes, ensure that you keep up to date with what your tooling vendors are releasing. Read their blog posts and release notes regularly, and update all your development tools timeously. 

What Are The Different Types Of App Updates? 

There are several kinds of updates you can roll out, but not all will be suitable for your app. We explain which app updates are best suited for which purposes here: 

  • Feature release updates: Your users will provide feedback about features they want, so you should roll out feature release updates with these additional features. If your app proves popular, you may need to implement these kinds of releases several times a year.
  • Functionality updates: You should roll out functionality updates when upgrading an existing function. The frequency of these updates will depend on how often you need to upgrade the functionality of your app.
  • Maintenance updates: If your app suffers from vulnerability issues due to a cybersecurity threat, you must release emergency hotfixes immediately. You may also release a preventative update for potential attacks, an adaptive update to deal with upcoming changes, and a corrective update for patching up quality issues.
  • Monthly updates: All new apps need monthly updates to gain and retain user trust. Also, it’s necessary to release weekly updates if your app suffers from serious usability, stability, and security issues.
  • Updates for watershed events: You can surprise and delight your users by releasing an update to celebrate the first year of its release. The update must include a significant change or improvement to set your app apart from competitors. 

How To Implement Mobile App Maintenance Successfully?

All the stages of the mobile app development process are challenging. But you can make the maintenance process of your app more manageable by following these steps:

  • Document your mobile app maintenance plan: Always keep notes and documents produced by all stakeholders involved in your project. Ensure that all team members can retrieve these documents easily when necessary.
  • Prioritize training: Ensure your team is up to speed with the latest app update procedures and technologies. 
  • Establish effective communications pipelines: You want to keep all stakeholders in the loop at all times. Keep your communications open and secure for all the relevant parties, and keep everyone informed of any crucial events that require their attention.
  • Keep ahead of compliance and policy changes: The app stores constantly alter their guidelines and policies, so you must adhere to these to avoid any nasty surprises. Furthermore, stay current on regulations in the different territories you publish.
  • Regularly test the effectiveness of your app’s UX: Always be mindful of the end-user experience by testing your app’s UX. More often than not, a bad UX is why most users uninstall apps, and it’s fixable with an update. 

 

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Why Do You Need To Partner With A Reputable Studio?

As you can tell, mobile app maintenance requires hard work and sticking to a tried-and-tested plan. If you already have prior experience with the processes mentioned earlier, you know what to expect. Yet, you may still need the assistance of a talented mobile developer to help you deal with all the complexities involved with regular app updates. And if you’re new to all this, partnering with a studio is undoubtedly the right choice. 

A highly acclaimed and reputable studio like NS804 will help you deploy your app updates on time and within budget. We’ll look at your plan, goals, and requirements with an analytical eye and offer solutions that will drive your app down a successful path. 

Furthermore, we’ll help you evaluate methodologies and development technologies that will lead to the best possible upkeep of your app. We’ll also help you implement new features, fix bugs, and optimize your app so you can focus on other aspects of your app development endeavors.

In Conclusion

Mobile app maintenance is a crucial part of the entire app development cycle. Never ignore this part, as your users expect you to deliver updates that will keep them stuck to your app. If you do this right, you’ll extend the potential lifespan of your app, driving additional revenue and business. Contact NS804 to learn how we’ll help you plan, prepare, and deploy app updates like a pro!  

Demystifying Technology Obsolescence – Future Proofing Your Mobile App

In the fast-growing technological landscape, the term ‘technology obsolescence’ refers to the process through which a particular technology, software, or product is outdated, replaced, or completely discontinued. This phenomenon can be caused by various factors including the emergence of new forms of technology, changes in user preferences, and rapid changes in software and hardware products. Discontinuation of support for particular technologies can also cause technology obsolescence. Understanding technology obsolescence is crucial for both developers and businesses as it impacts the security, sustainability, and functionality of their products.

Significance of Future-Proofing

The significance of future-proofing cannot be understated, especially in the rapidly evolving tech landscape. Future-proofing is the proactive step of understanding and anticipating changes in technology and creating products, software, and services that respond to these changes. Future-proofing ensures products, systems, and software remain relevant and effective over time. Failure to future-proof can lead to a wide range of issues, including reduced user satisfaction, increased maintenance costs, and security vulnerabilities.

Future-proofing doesn’t primarily focus on adapting to the current technological landscape; it aims to adapt to future changes and accommodate future developments. By incorporating flexibility and adaptability in the app development process, businesses can seamlessly adapt to new trends and user expectations, creating sustainable business models. Embracing future-proofing is a proactive process that not only adapts to the current tech landscape but fosters a culture of innovation and adaptability, especially within development teams.

Understanding Technology Obsolescence

Technology obsolescence is the process through which a technology, system, software, or hardware becomes outdated, losing its significance and viability over time.

Several factors contribute to technology obsolescence each posing a unique set of challenges to the longevity and survival of systems and software.

  • Rapid technological advancement. One primary cause of technological advancement is the relentless pace of technological advancement. As new technologies emerge, old technologies can easily become outdated. The emergence of new coding languages, frameworks, and development practices has rendered existing systems obsolete, creating a need for constant evolution and adaptation.
  • Changing user preferences. User preferences have a unique role in defining the trajectory of technological progression. With evolving user expectations and preferences, technologies, and software, new technologies are forced to deliver to evolving user preferences and user expectations. Apps or technologies that are unable to keep up with the pace of technology are replaced or completely outdated.
  • Compatibility issues. Technological obsolescence can also emerge from challenges or issues related to hardware and software incompatibility. As technology advances, older systems may struggle to interface with new hardware and software components. Incompatibility issues may lead to diminished functionality, decreased performance, and an overall decline in the app’s effectiveness.

Impact of Technology Obsolescence on Mobile Apps

User experience and satisfaction

Technology obsolescence can have a significant impact on user experience and user satisfaction. As mobile apps become outdated, they can no longer support new and advanced features or even adhere to contemporary design standards. This can lead to slower response times, decreased app performance, and an overall diminished user experience.

Users today expect seamless and intuitive interactions with mobile apps, and outdated applications cannot deliver these expectations, which leads to dissatisfaction and frustration among users. A poor user experience can lead to reduced user engagement, negative reviews, and a decline in the app’s popularity and adoption. Future-proofing mobile apps involves anticipating changes in user preferences and user expectations and ensuring the application can accommodate new trends.

 

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Security concerns

Technology obsolescence poses a significant security concern to mobile apps. As older frameworks and technologies fall out of support, they may no longer receive patching updates. This leaves apps vulnerable to security threats, including malware, unauthorized access, and data breaches. Mobile apps usually handle and store sensitive consumer information, including personally identifying information and financial information, making app security a top priority in mobile app development.

Failure to address security vulnerabilities in mobile apps can lead to reputational damage, legal consequences like lawsuits, and jail terms due to violation of user privacy. Future-proofing against security risks involves taking a proactive approach to mobile app security. This may involve regular mobile app audits, staying informed about the latest best practices, and incorporating robust security measures in the app development process. By prioritizing security from the onset, developers can mitigate security concerns and mitigate the risks associated with technology obsolescence.

Maintenance costs and developmental challenges

The risk and impact of technology obsolescence extends to the maintenance phase of the mobile app development. As technologies become obsolete, maintaining and updating apps on these technologies becomes increasingly expensive, challenging, and costly. Developers may find it hard to find skilled professionals who are familiar and experienced with outdated frameworks and technologies, leading to longer development lifecycles and increased development costs.

Future-proofing against developmental challenges involves adopting modular and scalable development principles and practices. By developing apps with flexibility in mind, developers can easily replace outdated components, streamline maintenance processes, and easily integrate new technologies. In addition, staying updated on new industry trends and planning for regular updates can mitigate long-term costs associated with technology obsolescence.

Future-Proofing Strategies for Mobile Apps

Continuous Monitoring of Technology Trends

1. Industry research and analysis

Staying ahead of new technological trends is crucial for future-proofing mobile applications. Continuous industry research and analysis allow businesses and developers to identify new trends and shifting user preferences. By attending conferences, closely monitoring industry publications, and participating in relevant forums, development teams can proactively identify potential opportunities and challenges. Industry research further helps development teams understand and anticipate crucial trajectories in technology, enabling developers to make informed decisions about frameworks, tools, and languages likely to endure and withstand the test of time. This foresight allows for strategic planning and the incorporation or inclusion of viable frameworks and technologies with long-term viability.

2. Regular training and skill updates

Ensuring that development teams have up-to-date skills is crucial for future-proofing mobile applications. Regular training programs and skill updates ensure development teams have the relevant skills and keep them informed about the latest practices. This not only fosters a culture of continuous learning but also ensures they can adapt to changing trends. Training initiatives may include only courses, workshops, and certifications focused on development frameworks and programming languages. Investing in the skillset of development teams is a long-term investment for the adaptability and sustainability of mobile apps.

Flexible Architecture and Scalable Designs

1. Embracing microservices

Adopting a microservices architecture ensures the flexibility and adaptability of mobile apps. Microservices break down monolithic structures into smaller, independent structures, allowing for easier updates, maintenance, and integration of new features. This modular approach allows developers to update or integrate new features without changing or altering the entire application. The ability to make incremental changes, updates, or improvements without affecting the entire architecture mitigates the impact of technology obsolescence.

2. Cloud-native development approaches

Cloud-native development leverages cloud applications and cloud architecture to build and deploy scalable applications. By relying on cloud platforms, mobile apps become less dependent on specific hardware and software configurations, making them more adaptable to changes in technology. Cloud-native approaches facilitate faster and seamless updates, efficient resource allocations, and enhanced scalability, thus contributing to the future-proofing of mobile apps.

Modular Development and API Integration

1. Separation of concerns in codebase

Implementing modular development practices involves breaking down the app’s functionalities into independent modules each addressing a particular issue or concern. This separation of concerns enhances maintainability and facilitates easier updates. If a particular technology or framework becomes obsolete, developers can update that specific software, framework, or update without affecting the entire codebase.

2. Implementing third-party APIs for enhanced functionality

Integrating third-party APIs allows mobile app developers and mobile apps to tap into third-party functionalities and external services. This approach not only reduces developmental time, it equally enhances the app’s adaptability, leading to scalable and adaptable mobile applications. When a particular service or functionality becomes obsolete, developers can switch to alternative APIs without changing the entire application.

Regular Updates and Maintenance

1. Schedule bug fixes and performance improvements

Proactive maintenance involves scheduling fixes to detect bugs, ensure security, and enhance performance. By consistently fixing issues, developers can ensure the app remains robust and secure. Regular updates also ensure that the app can be updated to respond and match to the latest user preferences and technological advancements. Implementing regular updates can also prevent costly maintenance and ensure the app’s adaptability and scalability.

2. Integrating user feedback for iterative development

Involving users in the development process through feedback loops is crucial for iterative development. User feedback provides valuable insight into evolving needs and expectations. By integrating user feedback into the development lifecycle, developers can make improved decisions about improvements and updates, ensuring the app remains aligned with changing user preferences and user expectations. This iterative development approach contributes to the long-term success and sustainability of the app.

Why Futuristic Businesses Will Be Forced to Future-Proof Mobile Apps?

Future-proofing mobile apps provide countless benefits that contribute to the long-term success of the app. Here are the key advantages of future-proofing your mobile app.

1. Adaptability to emerging technologies

Future-proofing allows mobile apps to seamlessly integrate with emerging technologies. By future-proofing, mobile apps remain ahead of the curve, incorporating new features and functionalities, while providing innovative solutions that align with user needs, expectations, and preferences.

2. Extended app lifecycle

Future-proofed apps have an extended lifecycle as they’re designed to adapt to shifting trends and technological changes. Future-proofing helps businesses and developers maximize their returns on investment by reducing the frequency of major overhauls or redevelopment projects due to technology obsolescence.

3. Improved user experience

Anticipating and fixing issues related to user preferences and user behavior ensures that future-proofed apps continue to deliver superior user experiences. By staying current with usability standards and new design trends, apps can maintain user engagement and user satisfaction for a long time.

4. Reduced maintenance costs

Future-proofing mobile apps reduces maintenance costs over the long term. Future-proofed apps have lower maintenance costs since they adopt modular development designs and scalable designs, ensuring easy and efficient updates without extensive modifications, thus minimizing ongoing maintenance costs.

5. Enhanced security

Future-proofing involves incorporating robust security features and staying ahead with the latest security practices. This helps to stay ahead of security risks emanating from obsolete technologies, thus reducing the likelihood of data breaches, unauthorized access, and other security vulnerabilities.

6. Scalability and performance

Future-proofed apps often utilize scalable architectures such as cloud-native development practices or microservices. This ensures that the app handles increased workloads, and large user bases, and provides a scalable and high-performance user experience. In addition, future-proofing shields apps and software against unprecedented failures and misconfigurations which may accidentally impair user experience.

7. Competitive edge

Apps that adapt to technological advancements can maintain a competitive advantage in the market. Offering experiences and features aligned with the latest trends and contemporary practices helps differentiate the app from competitors and provides a competitive edge, thus attracting a wider market.

8. Talent acquisition and retention

Developers often prefer working with modern technologies and the latest practices and methodologies. Future-proofing mobile apps makes it easier to attract and retain gifted and talented developers, ensuring that the app’s development and maintenance are in the hands of experts.

9. Faster-to-market for updates

Flexible architectures and modular development approaches allow for faster and more flexible updates. This agility enables development teams to respond faster to market demands, implement updates faster and more efficiently, and address issues without frequent redevelopment issues or cycles.

10. Support for multiple platforms

Future-proofed apps can support multiple platforms and multiple operating environments or systems. Future-proofed apps are also able to adapt to changes in mobile platforms. Whether it’s accommodating the rise of new devices or transitioning to new operating systems, future-proofed apps ensure compatibility and accessibility across different platforms.

 

SCHEDULE A CONSULTATION WITH AN APP DEVELOPMENT EXPERT TO GET A CUSTOMIZED QUOTE!

 

 

NS804 – Building Apps That Withstand the Times

NS804 is a leading developer of custom mobile apps. With expertise in both Android and iOS mobile apps, NS804 provides agile and modular development solutions, keeping your app scalable and adaptable. We specialize in building apps that can respond to the times and meet future challenges. That’s why we believe in future-proofing your mobile app to provide timeless solutions and give you returns on investment.

Whether you’re seeking a custom mobile app for a small business or you’re looking for a robust mobile app for a large organization, we can provide you with scalable and adaptable mobile app development solutions.

Contact us today for future-proof mobile apps.

 

 

 

 

 

 

Completed App Portfolio: Developing Apps Across Segments

If you’re an appreneur or business planning to hire a studio for your next app, you should look at their app portfolio. Perusing portfolios is a vital first step when evaluating potential development partners. And that’s because you need to know if one or more of these studios have completed projects similar to yours. 

Expect a more established studio to have a comprehensive app portfolio, whereas a newcomer’s catalog of apps will be sparse. NS804 is in the former camp, having built over 100 apps since 2012. Moreover, we’ve focused on categories like branding, business, communication, entertainment, productivity, and even web design. 

Our expertise in delivering quality apps across various segments makes us the ideal partner for appreneurs and organizations with demanding or unique briefs. We have the team, resources, and proven track record to tackle projects of all scopes. We’ve also received multiple awards for our efforts, with NS804 recently attaining the Clutch Champion Award for Fall 2023. 

While all this sounds great, it speaks to the competency and commitment of NS804’s ability to deliver. Even so, we’ll never dissuade you from shopping around. Do this by comparing the portfolios of the studios you’re considering working with, then add the most suitable candidates to your shortlist.

To simplify your evaluation process, we’ve prepared this post that details several apps we’ve built for clients over the years. We reveal what makes these apps noteworthy and how they fulfill client goals. If an app listed below aligns with your ideas or goals — be sure to note it down and discuss it with us. 

Bat Flaps

While NS804 has made plenty of business apps, we’ve also made games. To showcase our game development skills, we created Bat Flaps, where the player takes control of a cute-looking bat. Bat Flaps follows Flappy Bird’s footsteps closely with its simple control scheme and highly addicting gameplay. 

Arcade-centric mobile games generally do well on the app stores. So, Bat Flaps works as a proof of concept or even a template to build your next mobile hit. You can enhance and differentiate this concept by implementing gacha, rogue-lite, and role-playing game (RPG) elements. 

Whether you’re prototyping your game idea in Unity, Unreal Engine, or Godot, you may need the assistance of a professional studio to bring your game to market. The app stores have raised the bar and will no longer accept apps or games that don’t meet their requirements. Thus, QA testing takes center stage, but it’s a complex and costly process that requires the expertise only an established studio can provide you. 

Béné

If there’s one example in our app portfolio that truly innovates on digital tipping, it’s none other than Béné. While several cashless tipping solutions exist, few do it better than Béné, especially those targeting the hospitality industry. The highly-rated app simplifies digital tipping and ensures hotel staff receive tips in their bank accounts and payslips. 

A significant hurdle with digital tipping is that it’s challenging to implement frictionless tipping due to the many differing digital wallets available today. For example, you may wish to tip with Apple Pay, but a hotel staff member has Samsung Pay on their phone or no digital wallet at all. But Apple Pay and Samsung Pay don’t quite get along, and you’ll need a third-party payment app to make this work. And if the staff member doesn’t have a digital wallet — you’re out of luck!

But this was a problem NS804 and our partners, 3ADVANCE, LLC and Red Canopy Holdings, LLC, wanted to solve. Instead of relying on disparate digital wallets for cashless tipping, we opted for a simpler and more elegant system. Hotel owners need to download the Béné app and commence with a staff registration process. Then, place Béné QR codes in all the areas within the hotel premises where staff serve guests. 

Now, if you visit a hotel that uses Béné, scan the QR code in your room, the bar, or the lounge to tip the staff member serving you. You don’t need to download any apps, as the QR scanner on your phone will suffice. Immediately after you scan the QR code, the staff member will receive the payment. The Béné app does all the heavy lifting in the background, which only the hotel owner and staff need to have installed. 

C5G

It’s no secret that we specialize in mobile app development, but did you know that NS804 has a solid track record in web development? The web design segment of our app portfolio showcases some of our work. But we’d like to draw your attention to C5G, an e-commerce website for a company dealing in wireless hardware. 

C5G makes it easy for customers to find affordable, discontinued, and rare wireless equipment. Furthermore, they work with co-sellers, resellers, and enterprise customers in this technology segment. We understood the goals and company culture of C5G and built a website that helps them sell 5G and LTE devices effectively.  

Given that the company sells a wide range of goods ranging from handsets to routers, we ensured the website had a clean visual design and was highly performant. Customers want to find products quickly without being bogged down by unintuitive UI and slow response times. C5G and NS804 can take pride in the result, as we’ve delivered an e-commerce site that sits among the best in its category.

CFO Sidekick

If you’re running a small or medium-sized business, you may struggle to decipher your numbers and what they mean for your growth. That’s nothing to be ashamed about, as running an organization of any size is difficult. We understand the struggles of this market segment and delivered a solution to make life easier for entrepreneurs. 

CFO Sidekick is an excellent addition to our business segment of our app portfolio. It’s designed specifically for tablets, as the larger screen real estate is necessary to view and work with documents, financial data, media, notes, and to-do lists. Moreover, it reads QuickBooks data and will let you analyze and work with all this data.

The intuitive nature of CFO Sidekick and its ability to deliver frequent and helpful tips will help keep you on top of your game. And the way crucial information is displayed will let you interpret even the most cryptic information to help you make informed decisions.

Clips & Cuts

Most of us are pressed for time and must plan our days carefully, especially when booking appointments. When closing an appointment with your dentist, bookkeeper, or barber, you must ascertain that it fits your schedule and theirs. Booking with a barber or stylist often proves challenging, given the high demand for their services and dealing with seasonal fluctuations. 

You may have experienced this issue attempting to secure an appointment before the work, school, or holiday seasons. There’s often little chance to have your haircut even if you’ve booked earlier. Worse still, the barber or beauty salon may alter your appointment for a later date due to increased demand. Undoubtedly, this is incredibly frustrating and may make you question the professionalism of the barbershop industry. 

But an effective solution we have in our app portfolio solves this pain point. We built Clips & Cuts as a booking platform, which lets users instantly close appointments with available barbers in their area. The app’s intuitive user interface (UI) makes it easy for users to peruse barber profiles, book appointments, view map directions, request receipts, and even leave ratings and reviews. 

Mamava

We worked closely with Mamava, Inc., known for its trailblazing lactation rooms and pods, to develop a mobile app that helps mothers find breastfeeding locations nearby. We wanted to make the experience as user-friendly and stress-free as possible. It’s often daunting for mothers to find the necessary facilities for breastfeeding when visiting new and unknown places. 

The Mamava app employs GPS navigation and smart technology to help mothers locate pods quickly and let them know if they are occupied or available. The app also utilizes the smartphone’s Bluetooth to lock or unlock the Mamava pods. We also understand that every mother’s needs are unique, so we put personalized content front and center and made it easy for them to access parental resources and support. 

On the surface, Mamava may seem simple, but we built it using several technologies. Staying committed to delivering native and performant apps, we used Java with Android Studio for the Android version and Swift with Xcode for the iOS version. For the backend, we used Kumalos and built its admin layer with Node.js and HTML5.

PreVue

PreVue is a project we’re very proud to have in our app portfolio. Our client, Lucanus J. Grady, approached us with a forward-looking idea to reshape the dating app space. His experiences with popular dating apps left him disenchanted with the entire experience. Often, users doctor their images and biographies, leading to an inauthentic and dishonest dating environment.   

To solve these glaring issues, our client requested we help him create an alternative that utilizes short-form video. PreVue users must now record 22-second videos of themselves without filters or uploads, showing their true selves. Then, PreVue will match users on specific criteria, like what they say in their videos and the background images shown. 

It seems like such an obvious solution, yet PreVue is a rarity in today’s dating app space. More importantly, this app makes the dating experience more natural and honest while eliminating catfishing. While PreVue targeted college users in their early 20s, the app enjoyed significant traction with young professionals looking to build more meaningful relationships. 

Referral Buddy

There’s nothing more frustrating and rage-inducing than referring a business to customers but not receiving compensation for your efforts. Of course, this scenario applies to companies that actively engage in referral marketing. They promise to compensate you with money, free products, or exclusive offers but don’t deliver on this promise at the end of the day.

Now, this may happen because some companies are indeed dishonest. But in most cases, this happens because companies don’t know that you’ve actually referred customers to them. The problem is that customers seldom acknowledge your referral after using a company’s products or services.

So, how do you keep everyone accountable and in the loop when making referrals? Our client, Joseph Jablonski, thought about this problem intently and ideated a workable solution. He then approached us with his idea, and we encouraged him to forge ahead while assisting him during every step of the development process. 

We helped him create Referral Buddy, which tracks referrals between businesses and individuals and businesses. Referral Buddy tracks every referral, even those that don’t require a follow-up from the customer. The app’s clean UI makes it easy for non-technical users to issue requests from vendors and customers, complete referral forms, and receive compensation.

Rivvir

Contactless digital payment solutions are nothing new, but only Rivvir makes your life easier when ordering drinks. When attending music festivals or food and beverage events, you must wait in long lines to get your order. Of course, that’s not fun at all, and it’s an issue we attempted to solve with Rivvir.

Fortunately, our attempts proved successful thanks to the implementation of an easy-to-navigate UI and a streamlined ordering process. It’s simply a matter of picking a drink on the app, swiping the ticket, and getting the beverage from the quicker VIP line.

But Rivvir doesn’t only help customers with the ordering process since it’s an all-encompassing solution. We’ve also made life easier for beverage vendors by building an iPad app to help them keep track of their stock and sales. The cohesiveness of the ordering and stock control apps makes Rivvir the ideal solution for the next big special event in your town. 

In Conclusion

The projects listed above represent only a tiny slice of the apps we’ve released to this day. Several apps received critical acclaim, media coverage, and high ratings on the app stores. And even the apps that flew under the radar introduced new ideas and innovations, making them stand apart from the competition. 

Take the time to check out the remaining apps in our app portfolio and read up about us on Clutch.co and various media outlets. And when you’re ready to tackle your next project, contact NS804 to help you build the app of your dreams!

Mobile App Development Mistakes: Impact Of Choosing The Wrong Developer

One of the costliest and most disastrous mobile app development mistakes you could make is to hire the wrong developer. Unfortunately, it’s an easy trap to fall into, given the plethora of app studios and freelancers vying for your projects. These entities will try to convince you they can complete your projects quickly and cost-effectively. 

In some cases, this is true, yet it’s the more established and experienced developers who make good on these promises. You can check if they’re up to the task if they have a comprehensive portfolio of completed projects, positive customer feedback, and even acquired awards for their work. Established mobile app developers like NS804 tick all these boxes, as we’ve built a reputation for creating phenomenal apps for our clients and have the acclaim to prove it. 

However, many developers are not in our position and are willing to oversell to secure client work. While we can all understand why they do this — it’s not in your best interests to work with them — and here’s why. 

With freelance developers, many are in the process of learning fundamental skills and building up their portfolios. It’s common for newcomers to follow several Udemy app development courses and then set up an account on Fiverr to sell their services to unsuspecting clients. These individuals are neither professionals nor comprehend software development best practices.

Then, many overseas and fly-by-night studios offer competitive rates but have poor code quality and less-than-stellar support. The potential cost savings, if any, will lead to a frustrating and stressful app development experience. As a busy appreneur or business leader — you don’t want this — so avoid the following mobile app development mistakes listed below.

 

USE OUR APP COST CALCULATOR TO ESTIMATE THE COST TO BUILD YOUR APP!

 

Misunderstanding The App Industry Leads To Costly Mobile App Development Mistakes

About a decade ago, anyone with rudimentary coding skills could release a fun and quirky application in the app stores. The barrier of entry was so low that bedroom coders and startups released tons of apps at negligible cost. Of course, the quality of these apps was often questionable, but these early efforts helped developers earn money and stardom. 

Most app users during that era were willing to put up with subpar apps since smartphones felt novel. Thus, they would download and try out the latest apps regularly, which created a near-endless demand for new apps. But the allure would fade since too many cruddy apps started ruining the user experience. 

Eventually, users became picky about what apps to install and soon lost interest in low-quality or uninspired efforts. Smartphones and tablets also became more standardized, leading to a homogenized look, feel, and feature set among brands. While consumers never truly lost interest in smartphones and apps, they did lose some excitement. But this is not necessarily bad, as it signals a maturing market. 

Sadly, many who wish to enter the app industry today haven’t fathomed these changes. They assume that the barrier of entry is still low and that a simple app developed in a few days or weeks could lead to vast fortunes. 

They haven’t considered the increased demand for quality from users and the app stores. App development today requires testing, a better user experience (UX), and a greater focus on marketing. Then, there’s the high cost and effort associated with user acquisition (UA), which is unavoidable in today’s super competitive app marketplaces. Therefore, it’s better to partner with a reputable studio to help you navigate the app industry as it is today. 

The App Stores Have Raised The Bar To Deter The Wrong Developers

Apple and Google don’t mess about when it comes to increasing trust with users. Both tech giants have taken bold and long-needed steps to diminish the number of low-quality apps from reaching the App Store and Google Play. They’ve long been aware of the glut of buggy, poorly developed, and opportunistic cash grabs filling their app stores.

Besides, many apps from unscrupulous developers also pose significant security risks, which have no place in app marketplaces. There’s always been a troubling amount of apps with malware and trojans available that unsuspecting users download onto their devices. Considering that many users do banking on their smartphones, these infected apps threaten their financial security and privacy. 

One of the most detrimental mobile app development mistakes you could make is to hire such a developer on a lark. The damage to your reputation and business would be monumental, not to mention the legal action against you from users. The developer you hire may not even be malicious but overlooks potential security vulnerabilities that could lead to a similar outcome.

Due to these issues, Apple and Google have constantly improved security measures in their respective app stores, operating systems, and software development kits (SDKs). But they’ve also raised the bar on what they expect from developers with tighter regulations. 

A good example is Google Play’s recent requirements for new Android app developers and those with personal accounts. These developers must have 20 or more people test their apps for at least two weeks before release. Understandably, many developers are venting their frustrations on Reddit and attempting to build test groups on Discord. But studios that have set up effective mobile app testing pipelines won’t face any issues with compliance.

Mobile App Development Mistakes Due To Unsuitable Tooling

You may work with a developer who uses no-code tools to build your app. The developer may insist on using such tools due to the increased speed they offer or because they lack programming experience. Either way, this isn’t necessarily a good idea, as no-code platforms often introduce performance bottlenecks.

While newer no-code app builders offer performance improvements, they still don’t produce apps that hold up to native-developed apps. And if your brand’s reputation hangs on the quality of your app, you shouldn’t cut corners. Work with a studio like NS804, renowned for building apps using native languages like Swift for iOS and Kotlin for Android. 

The snappy performance, consistency, and native user interface (UI) make the additional cost and effort to produce native apps worthwhile. It’s also much easier to debug, test, and scale native-built apps than those made with no-code solutions. 

One of the drawbacks of no-code solutions is that they’re rather esoteric and often made by smaller niche tool developers. Thus, documentation, code examples, and support are not on the same level as that provided by Apple and Google. It’s also harder to find tutorials and other training materials from third parties and online teaching platforms. 

Should you want to update or scale your app at a later stage and be unable to work with the same developer, you’ll be out of luck. You will need to rewrite your app entirely from scratch, preferably in a native programming language, to avoid this same issue in the future. You can diminish the potential for mobile app development mistakes by ensuring the developer you hire uses the tooling, programming languages, and best practices recommended by Apple and Google.

The Wrong Developer Relies Heavily On ChatGPT

You’ve probably heard of ChatGPT and the impact of the artificial intelligence (AI) platform on programming and other disciplines. As a tool to help developers write boilerplate code and conjure up solutions, it’s a fantastic time saver. But as some kind of silver bullet for developing complex, robust, and mission-critical apps, the answer is not so straightforward.

While ChatGPT can make all types of apps, even complex ones, it won’t necessarily deliver the best and most solid apps. That partly depends on how well the developer understands ChatGPT’s large language model (LLM) and what prompts to enter. Then, the developer’s comprehension of the code that ChatGPT generates also comes into play. 

If the developer can understand, tweak, and implement the code to fit the app project, the results will impress while cutting costs. But if the developer hasn’t taken the time to learn the nuances of ChatGPT, it will have the opposite effect. It’s also crucial that the developer has a good comprehension of the programming languages used in development, especially after the introduction of new updates and standards. 

Nevertheless, the developer should have the skills to complete apps without ChatGPT or any other AI platform. An overreliance on these platforms isn’t ideal, as the developer must know and trust the codebase. As impressive as these AI platforms have become, they don’t always generate the right solutions.

So, never trust a developer who relies exclusively on these AI platforms to make your app. Or a developer who gives a single glance over the AI-generated code before inserting it into your app during production. And you certainly don’t want your banking or internal business app to have code that hasn’t been thoroughly inspected and tested.

Partnering With A Developer With Little Mobile App Development Experience

It’s not uncommon for developers to jump across industries for various reasons. For example, web developers often become disenchanted with building websites and decide to try their hand at mobile app development. They may assume this route will be more fun or earn them more money. 

While web developers possess several skills used in mobile app development, it’s not always a smooth transition. App development is often more challenging than web development due to the differing hardware considerations and increasing requirements imposed by the app stores. The Android platform alone requires that developers test on a wide variety of devices, while web developers only need to test their websites on several browsers. 

Web developers use languages like JavaScript, PHP, HTML, and CSS to build websites. While it’s possible to develop mobile apps with JavaScript, it’s not a first-class citizen and will seldom deliver the performance of native languages. Another shocker for web developers is the higher costs and more involved procedures associated with app development. 

If you’re considering hiring a web developer who has recently transitioned to mobile app development, think twice before proceeding. You don’t want to work with someone likely to make common mobile app development mistakes. It’s also unlikely that this developer has enough expertise or understands the nuances between Android and iOS.

Instead, opt for an established app development studio that has dedicated Android and iOS developers on the team. You’ll have the peace of mind that your app builds will be equally good on both platforms. And when you need to roll out updates and patches, you have a team on hand to do the heavy lifting.

 

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Working With A Developer Lacking The Necessary Resources

Mobile app development is not cheap, so every competent developer must have the necessary resources to complete their projects. These resources include the funds, staff, office space, hardware, and development tools available to the developer. If the developer lacks these, they won’t be a good candidate for your next project.

But how can you tell if the developer has the necessary resources to tackle your project? It’s not possible to know every aspect of the developer’s business, but there are a few tell-tale signs you should look out for. 

Check if the developer operates from an office that you can visit if you’re nearby. If you can stop by the developer’s premises to meet the team and discuss your project, that’s a positive sign. And if the team lead gives you a tour of the office and a rundown of the development process, that’s extra reassuring. A well-run and properly equipped development studio means you’re dealing with a credible developer. 

But be sure to ask the developer what contingency plans they have in place should they fall behind schedule. Consider all scenarios that may cause delays, including outages, app store policy changes, API updates, staff turnover, testing issues, etc. Mobile app development mistakes often happen when teams haven’t prepared for unforeseen events or allocated the relevant resources to deal with these issues.

In Conclusion

Mobile app development mistakes often happen when dealing with inexperienced or incompetent developers. But you can avoid regretful outcomes by working with an experienced and established studio that has built a reputation for delivering high-quality apps. Contact NS804 today to learn why we’re one of the best app developers in Richmond, Charlotte, Denver, and beyond! 

Overcoming App Store Visibility and Credibility Challenges

In the dynamic world of mobile applications, the challenges associated with app store credibility and visibility are becoming increasingly formidable. As the mobile app marketplace becomes saturated with apps looking for users’ attention, mobile app developers are faced with the challenge of creating apps that stand out from the competition; and are perceived as trustworthy by users.

App Store Visibility Challenges

With millions of apps across various platforms, the sheer volume of countless options can overwhelm users and make it hard for developers to carve out a path for their unique creations. The saturation of apps heightens competition in the marketplace, making it difficult for well-designed apps to gain market visibility.

Another crucial factor affecting app store visibility and credibility is the app store algorithm and rankings. App store algorithms play a pivotal role in determining the visibility of an app. The algorithms may include download numbers, ratings, and user engagement. Understanding these algorithms and finding a way to strategically optimize your app to directly engage with them is a complex undertaking. However, failure to do so can lead to your app becoming invisible and languishing in obscurity.

 

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The Significance of Addressing Visibility and Credibility Concerns

The significance of overcoming the challenge of app store visibility and credibility cannot be overstated. The success of an app is intricately tied to its discoverability and the trust it garners from its users.

The first significance of addressing app store visibility is market survival. In a highly saturated market, visibility is almost synonymous with survival, making it important for developers to develop applications that stand the test of time and are easily discoverable by potential audiences.

The second significance is user trust and reliability. Credibility is the bedrock upon which user trust is built. Users are likely to engage with apps that not only meet their needs but which exude reliability and credibility. Addressing credibility issues is paramount in establishing and maintaining trust, encouraging positive reviews, and fostering user loyalty.

Last but not least, addressing visibility and credibility issues will help apps realize their full potential. A well-designed and innovative app deserves the opportunity to reach its full potential. By overcoming visibility and credibility challenges, developers unlock the full potential of their apps, allowing them to reach a broader audience, increase downloads, and ultimately lead to success.

App Store Visibility Challenges

Market Saturation

The proliferation of mobile mobiles, tablets, and computers has led to a corresponding increase in the number of mobile applications, leading to a competitive digital landscape. The interconnectedness of the digital landscape, characterized by the proliferation of mobile phones and the exchange of information, continues to create a competitive landscape for mobile app developers. Developers now face the challenge of creating unique and valuable applications while creating creations that stand out in a sea of alternatives. The growing number of mobile applications makes it harder for a single application to capture the attention of potential users.

Proliferation of Similar Applications

Beyond the sheer quantity of mobile applications, there’s a noticeable trend of similar apps in the market or simply apps that share similar functionalities and service similar purposes. As certain app concepts gain popularity, numerous developers are entering the market with similar sets of devices, creating a crowded market for similar types of applications.

For instance, health apps as well as wearables used to count heart rates and predict blood pressure levels and blood glucose levels. There has been a proliferation of similar e-health applications, posing a challenge for developers trying to differentiate products that capture a distinct market or user base.

App Store Algorithms and Rankings

App store algorithms and ranking highly influence an app’s visibility and credibility. Algorithms are complex and evolving systems that determine the visibility of an app in an app store. The algorithms take into consideration a wide range of factors to determine an app’s quality, relevance, and popularity. Understanding the nuanced intricacies of algorithms is crucial for developers aiming to optimize their apps for maximum visibility.

Factors Affecting an App’s Rankings

  • Downloads and installations. The number of downloads an app accumulates is a crucial factor influencing its ranking in the app store. Higher download numbers signal user interest and untapped opportunities, contributing to an app’s visibility.
  • User engagement. How users interact and engage with mobile applications, including in-app activities, frequency of use, and session duration, directly impacts an app’s rankings. Apps that engage users are highly favored by search algorithms.
  • Ratings and reviews. User reviews and ratings play a pivotal role, influencing both user trust and search algorithms. High ratings and positive reviews not only attract users but also help the app rank favorably in the app store. Positive reviews influence users, creating significant traffic that influences the algorithms to favor a specific app.
  • Retention rates. Apps that retain users over time are significantly favored by algorithms. A high retention rate indicates an app provides ongoing value, leading to better visibility.
  • ASO. The strategic use of keywords in metadata, descriptions, and app titles is critical for aligning with search queries. The app store relies on search queries, making app store optimization a key part of your app’s visibility.

Navigating these challenges requires a multi-faceted approach that combines innovative app design, strategic marketing, and a solid understanding of the factors affecting an app’s visibility.

Strategies for Improving App Store Visibility

App Store Optimization

1. Keyword research and optimization

Keyword research is the bedrock of effective app store optimization. By understanding the words and phrases users use when searching for apps online, developers can strategically incorporate relevant keywords in their app’s metadata – including tags, titles, and descriptions. Optimizing these elements not only enhances an app’s visibility in the app store but ensures it aligns with the needs and preferences of potential users.

2. Compelling app visuals and descriptions

Beyond app store optimization, visuals and descriptions play a pivotal role in the app’s overall appeal and value proposition. A compelling app description must succinctly describe the app’s features, functionalities, benefits, and uniqueness. High-quality visuals, including screenshots and images, provide users with a preview of the app’s interface and overall functionality. Combined, these features create a compelling first impression, encouraging users to explore further and improve the download rates.

Social Media and Online Presence

1. Social media platforms

In the age of digital connectivity, social media platforms play a pivotal role in expanding an app’s reach. Developers must leverage platforms such as LinkedIn, Twitter, Facebook, and TikTok to create a robust online presence. Targeted advertisements, regular updates, and engaging content can drive awareness and direct traffic to the app. Social media also represents a good platform to engage users, collect feedback, and build brand identity.

2. Building an online community

Establishing and fostering an online community of users can foster a sense of belonging among users. Platforms such as dedicated app communities, forums, and well-moderated discord servers provide a space for users to share experiences, seek assistance, and discuss the app further. Engaging with the community not only reinforces user loyalty but also helps generate organic word-of-mouth promotion as satisfied users become advocates of the app.

Influencer Marketing

1. Collaborating with influencers

Influencer marketing is a potent strategy for reaching a wider audience through trusted voices. Identifying influencers whose following aligns with the app’s target audience is crucial. Collaborating with influencers – or individuals with a significant following on LinkedIn, Twitter, Facebook, and YouTube – can lead to authentic endorsements that resonate with the app’s target audience.

2. Influencer channels

Once influencers are identified and selected, developers can provide them with early access to the app or collaborate on creative promotional campaigns. Showcasing the app through influencer campaigns gives potential users a first impression of the app’s features and benefits. Influencers provide tutorials, reviews, and testimonials, lending credibility to the app and encouraging their followers to download.

It’s important to note that implementing these strategies creatively and holistically contributes to a creative strategy for improving your app’s visibility. Combining the technical aspects of ASO with social media positions an app for greater discoverability in the app store market.

App Store Credibility Challenges

1. Positive and Negative Reviews

User ratings and reviews wield substantial influence over an app’s credibility. Positive reviews act as powerful endorsements, building trust among users and encouraging downloads. On the other hand, negative reviews can cast doubt and deter users from an app’s quality. The cumulative impact of reviews goes beyond influencing individual decisions, algorithms take into account both negative and positive reviews when ranking apps, making reviews a crucial ingredient of an app’s credibility and success.

2. Trustworthiness and Authenticity

The credibility of an app is closely tied to the authenticity of the information it represents. A clear and accurate description of an app’s features, functionality, and benefits can lead to a more enhanced user experience. Exaggerated and misleading claims can potentially erode an app’s trust and lead to disappointment. Developers must prioritize transparency and ensure the information presented aligns with the actual capabilities of an app.

3. Data Privacy and Security

In an era of heightened consciousness about data privacy, users are increasingly cautious about the security of their personally identifying information. App developers must prioritize and communicate robust data privacy and data protection laws and measures. This involves implementing secure access controls, encryption configurations, and secure data storage. Failure to implement the appropriate measures towards data privacy and security will create a credibility issue that will affect an app’s adoption and success.

 

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Strategies for Building App Store Credibility

Providing Excellent Customer Support

  • Responsiveness to user queries. Customer support serves as the cornerstone for building an app’s credibility. Timely and responsive communication with users – whether through email, in-app channels, or social media, demonstrates commitment to user satisfaction.
  • Feedback for continuous improvement. User feedback is a valuable resource for developers seeking to improve their app’s functionality and overall appeal. Feedback helps to obtain valuable feedback that can incorporated to improve the app’s functionality.

Regular Updates and Fix Bugs

  • Importance of staying current with updates. Regular updates are not only essential for introducing new features but also for improving the app’s overall health. Staying updated with new trends is a crucial step for addressing compatibility issues and ensuring your app is compatible with new operating systems, devices, and systems.
  • Addressing user-reported issues promptly. User-reported issues can surface through user reviews, customer support inquiries, or other channels. Promptly addressing these issues or challenges is crucial for mitigating negative feedback and preventing potential users from encountering similar problems. Developers must establish efficient channels for users to report potential problems. Avenues to address user-reported problems will ensure better credibility of apps.

It’s important to note that building app store credibility is an ongoing effort that revolves around user satisfaction and transparent communication. Providing excellent customer support further ensures users feel heard and respected, contributing to a positive perception of the app. Regular updates and bug fixes demonstrate a commitment to the app’s ongoing improvement.

NS804 – Optimizing Your App for Easy Visibility and Credibility

NS804 provides trusted and reliable app development solutions for individuals, businesses, and corporations. NS804 designs both Android and IOS applications and optimizes the apps for easy discoverability and credibility. With years of design and configuration experience under our belt, we can optimize your app for the app store.

We offer app store optimization, ensuring that your app is fully optimized for easy discoverability. We integrate relevant keywords in your meta, titles, and description, ensuring full optimization and easy discoverability. Our services ensure that your app is easily discoverable in the app store. In addition, we work closely with our clients and developers to ensure that the applications we create meet our client’s requirements.

Last but not least, we offer a minimum viable product which is like a prototype of the actual app. The minimum viable product MVP helps clients test the app before committing to full development. The MVP allows clients to see and test the app’s features, functionality, and other capabilities to know how the actual end product will feel and behave. The MVP service provides an end-to-end overview of the end product, enabling clients to make more informed decisions about their app investments.

Contact NS804 today to create applications with higher visibility and credibility.

Data Security in Mobile Apps: Mitigating Fears and Ensuring User Trust

The significance of mobile apps in the highly interconnected digital landscape cannot be ignored. Published statistics show consumers spent 3.8 trillion hours on mobile apps in 2022 alone. Further evidence suggests that mobile phone users spend 88% of their time in mobile apps, reinforcing the significance of mobile apps in our daily lives. Android and IOS are the leading mobile app stores, although other platforms such as Tizen, KaiOS, and Ubuntu Touch are slowly emerging as favorable platforms to launch an app.

It’s important to note that mobile apps are used for a wide range of purposes – online payments, online shopping, information access, weather updates, bookings, and travel. This means that a slight breach of mobile apps will lead to a significant leakage of consumer information, including personally identifying information such as social security numbers, physical addresses, credit card numbers, and mobile phone numbers. This is precisely why data security in mobile apps is a critical component in ensuring user trust.

This article delves deep into data security, exploring data security concerns in mobile apps as well as mitigation measures, and steps to building a secure mobile app:

Understanding Mobile App Data Security

Mobile app data represents a wide range of information users generate and store in their applications. It includes personal names, email addresses, financial information, credit card information, location, social security numbers, phone numbers, login credentials, multimedia files, location data, communication records, physical addresses, and more. The scope of mobile app data security ranges from the moment this data is keyed in your mobile app to the moment it is transmitted or conveyed to other people, including app platforms, social media accounts, and other digital channels. It’s crucial to note that understanding the diversity and sensitivity of this information is crucial in devising effective security measures.

 

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Common Data Security Threats

Malware

Mobile apps, similar to other technologies, are highly vulnerable to cybersecurity threats. Malware, the shortcut for malicious software, represents a high-ranking cybersecurity threat. Malware attacks are designed (or created) and conveyed to target victims by cybercriminals to either steal personally identifying information or compromise the normal functioning of mobile apps to steal consumer information. Once infiltrated into mobile apps, malware can affect the normal functioning of mobile devices, interfere with app usage, and disorient the normal functioning of the mobile app, rendering the app unusable. Malware often disguises itself as an authentic application, prompting users to download it and unsuspectedly install it on their phones.

Phishing

Phishing attacks are common cybersecurity threats and one of the leading sources of data leakage in mobile apps. Phishing attacks trick users into revealing confidential information – phone numbers, credit card information, and physical addresses – by posing as trustworthy sources. In mobile apps, phishing attacks come hidden as alerts, emails, and updates that appear to originate from the app or otherwise. Unsuspecting users may inadvertently reveal their private information, leading to a possible compromise or sell their information to third-party users.

Unauthorized access

Unauthorized access to mobile app information is a common threat to data leakage and data security. Unauthorized access occurs when unauthorized persons or unauthorized entities have access to your personal information. Unauthorized access can occur when an internet service provider (ISP) or other users access your app information, thus compromising your data security. Usually, unauthorized access occurs when cybercriminals exploit possible vulnerabilities to gain entry into your app. This compromise may involve weak authorization processes, poorly encrypted data, and loopholes in the app’s code. Once inside the app, users can modify, access, or steal user data, causing significant harm and damage to individuals, brands, and businesses.

Real-Life Data Breaches

Facebook – Cambridge Analytica

The last five years have witnessed massive data breaches, affecting individuals, businesses, and brands. In 2018, the Cambridge Analytical scandal shook the foundation of data privacy following massive leakage of users’ data and information. Facebook-owned Cambridge Analytica lost the data of 87 million Facebook users. According to documented reports, the data of 87 million users was harvested without consent to a third-party app, raising eyebrows about the legitimacy of personal data stored on Facebook. This breach highlighted the dangers of lax data access policies, leading to subsequent changes in data protection regulations.

Equifax

In 2017, Equifax, one of the leading credit-reporting companies suffered a massive data onslaught. Cybercriminals exploited Equifax’s website and user accounts, leading to the data loss of 147 million customers, including personally identifying information and social security numbers. The SSNs were particularly affected, underscoring the importance of safe protection safeguards for both apps and websites.

Uber

In 2016, one of the leading cab-hailing companies, Uber, suffered a serious data loss of 57 million users, including drivers and passengers. Cybercriminals targeted the Uber app, leading to the loss of information from drivers and passengers. This onslaught highlighted the importance of safe control safeguards and highlighting the sophistication and scope of cyber-attacks. In response, Uber not only paid the attackers a lump sum to conceal the attack but failed to inform its users about this serious data violation.

PayPal

Just recently, the PayPal information of 36,000 users was affected, leading to account compromise. For two days, hackers had unlimited access to linked debit and credit card numbers, transaction histories, postal addresses, full names, date of birth, and individual tax identification numbers. This incident happened in October 2022 as part of a credential-stuffing attack. In credential stuffing, malicious software makes a combination of credentials often run into protected systems trying to gain unauthorized access to users’ information, accounts, and data.

Building a Secure Mobile App

Individuals and businesses must understand the significance of protecting their apps against unauthorized access. First and foremost, users and businesses must address encryption to protect users’ information in transit and at rest. Encryption conceals data using numerical forms or other algorithms, making it impossible for hackers to read and understand context information even if they gain unauthorized access to your systems, including mobile apps.

Another protection is secure authentication. Most often, users do not consider the possibility of a multi-layered security approach whereby there is more than one form of authentication to gain access to a protected system. For instance, 2-factor authentication or multi-factor authentication represents one of the leading forms of security. The two-factor authentication can protect your mobile apps from foreseen and unforeseen circumstances, preventing a possible breach that could expose users’ data.

Another step to building a secure mobile is ensuring regular software updates. Software updates provide you with the opportunity to access the latest version of the software, sometimes saving you money and time in accessing the latest product or service. Keeping your apps and operating systems up-to-date also extends the opportunity to access the latest patching, thus protecting your apps and operating systems.

Another step to protecting yourself is using secure coding practices. Developers must use secure coding practices to create apps that are secure and inaccessible to unauthorized third parties. Secure coding practices provide a safe encryption standard, protecting your apps and operating systems against attacks.

Regulatory Compliance

The General Data Protection Regulations (GDPR) provide a benchmark for safe and secure computing practices. The GDPR believes it’s the responsibility of businesses and organizations to protect consumer data against potential leakage. The GDPR provides strict guidelines for protecting personally identifying information and securing your app against unauthorized access and third parties.

Part of protecting your app against potential attacks is following and strictly adhering to compliance requirements. The first policy you need for regulatory compliance is a data protection policy. Data protection policy runs across organizations, providing employees, customers, and other stakeholders with a requirement to safeguard personal data. The second compliance step is the data retention policy, which is one of the 25 principles outlined in the Data Protection Act. The retention policy limits how data is created, stored, and distributed, thus safeguarding consumer information and data.

Privacy policies and notices are crucial benchmarks in regulatory compliance, especially in protecting data against potential violations. Privacy policies and notices inform people about the necessary safeguards for data, including steps, approaches, and strategies to protecting data. It also contains the repercussions of poor data handling and storage. Information security policies represent another set of laws to protect mobile apps and other technologies against potential data violations.

Information security policies define how information will be handled, from the moment it is created to the moment it is used and stored. Finally, an incident response plan is a crucial component of compliance. Organizations and businesses with an incident response plan can maneuver better in case of attacks, and some end up protecting their consumer data and brand in the process. An incident response plan must contain the steps, processes, and measures that will be taken in case of an attack, including isolating the entire organization’s computing infrastructure to another whole new network in case the existing one is compromised.

Building User Trust

Mobile apps provide a huge advantage to users, including the possibility of making online payments and securing flights and trains online. However, user trust continues to be a top-ranking priority for most mobile app developers and businesses. In creating your app, remember that user trust matters as it determines the adoption and the retention of your users. To ensure user trust in your app, here are a few steps you can take.

  • Transparent privacy policies. Organizations must have clear and precise privacy policies that are easy to read and understand. Employees depend on easily understandable and accessible information, making transparency a key factor in designing your privacy policies.
  • User education. Research shows that most cyberattacks can be prevented only if people are educated and trained enough. For most organizations, cybersecurity training is gradually becoming a must-have, especially for organizations dealing with highly sensitive consumer information – education, healthcare, finance, defense, and manufacturing.
  • Secure communication. All communication must be secured both in transit and at rest. Secure communication prevents information leakage, preventing unauthorized access and ensuring user safety. Transparent communication about security measures can reassure users, providing them with an opportunity to protect their data against unauthorized access.
  • Responsive customer support. Did you know responsive customer support is crucial in protecting your apps? Well, when users find genuine concerns, they’re likely to contact you if your app is useful. However, this doesn’t always happen because apps lack a dedicated customer support team and rely on AI bots as response machines. Responsive customer support will give you an added advantage, especially in dealing with new and reported attacks.

These practices secure your app, providing you with maximum security and protection of your users’ data.

 

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Challenges and Future Trends

Cybersecurity is a changing frontier due to the growing scope and sophistication of attacks. Cybercriminals are becoming clever every single day and more experienced with every single successful attack. One of the glaring challenges to mobile app data security is AI-driven attacks. While AI has provided immense opportunities and unlocked many doors of productivity and performance, there remains a lot to be desired in terms of data privacy. AI-driven attacks, unlike contemporary attacks that are orchestrated by humans, are more efficient, faster, and more dangerous. In addition, AI-driven attacks have serious implications for mobile app security because they expose consumer data, compromise the normal functioning of apps, and affect the overall productivity of their target victims.

It’s important to acknowledge that although emerging technologies continue to pose a significant threat to data security, there are still some new technologies that stand to protect individuals and businesses against threats. For instance, blockchain technology has huge potential in combating cybercrime and mobile app privacy violations.

Blockchain technology ensures transparency in transactions, secures transactions and informs everyone in the chain about a transaction. This way, it builds consensus on who and who has not conducted any transaction, thus protecting your information and sensitive data like transaction history. Blockchain technology represents a potent solution in mobile apps, especially in protecting your information against unauthorized access and leakage.

NS804 – Building Secure Apps, Ensuring User Trust

At NS804, we believe that everything starts with security, from the mobile apps we build to the technologies we launch and install. NS804 provides custom mobile app solutions, safeguarding users against potential threats and data leakage. We use the latest technologies and secure coding languages to create apps that are hard to crack. Our app development methodology follows standard practices, ensuring we comply with data protection laws and regulations.

Contact NS804 today for secure mobile app solutions, Android and iOS alike.

Mobile App Development 101: 13 Steps to Take

Mobile apps are growing by leaps and bounds, forcing entrepreneurs and enterprises to adopt new solutions in digital commerce. From communication, customer response, online payments, online ordering, and online shopping, mobile apps provide unlimited capabilities to enterprises.

Why Invest in a Custom Mobile App?

Beyond communication, customer service, and online payments, here’s why you should invest in a custom mobile app:

  • Security. Nowadays, customers are showing an inclination to online shopping, warranting the protection of their data, including personally identifying information and financial data. Doing this requires a secure solution to store and protect your consumers’ data.
  • Accessibility. Mobile apps are accessible because they’re available 24/7. Everyone owns a smartphone, making mobile apps the go-to option when shopping, paying, or conducting online transactions.
  • Customer service. Mobile apps are a great way to bolster your customer service, ensuring you connect and respond to your customers’ needs anytime and anywhere.
  • Competition. Customers are using mobile apps to shop and pay for services. This means that lacking a mobile app solution denies you countless opportunities to enterprises with one. In addition, enterprises with mobile apps stand to attract and retain more customers than those without.
  • SEO. Your mobile app improves your SEO rankings, leading to your brand’s growth and discoverability in platforms such as Bing, Google Ads, and Yahoo.

The above benefits underscore the importance of an app in the contemporary business landscape. Although developing a custom mobile app remains a priority to many enterprises, very few businesses know how to approach the mobile app development exercise.

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13 Steps to Developing a Custom Mobile App

In this article, I will walk you through the thirteen steps to take to develop your first mobile app.

1. Idea formulation

The first step to developing any meaningful app starts with a simple idea. This idea is sparked by a need. When faced with problems, we create solutions. Your mobile app development must start with a simple idea that will gradually develop into a fully-fledged solution to an existing problem. This idea will be your app idea, it will help you envision the type of app you want to develop, its features, and associated benefits.

2. Competitive market research

The second step to developing your app is doing extensive market research. The market research must focus on knowing your competitors, understanding your market positioning, knowing your competitors’ products and services; and what makes them unique. Competitive market research helps you identify positioning factors; these are factors that will set you apart from the competition. It’s only by knowing what your competitors have that you can build a competitive positioning.

3. Define your app features

When developing your mobile app, understand that fast and light apps are significant for a wide range of devices – smartphones, laptops, tablets, and even wearables. Fast apps refer to apps with a higher response rate while light apps refer to simple, lean apps that do not contain a whole load of features.

When defining your features, it’s important to pay attention to the following aspects:

  • Define the core features of all the competing apps
  • What are the specific features unique to each of the competing apps?
  • What features are missing from other apps?
  • Are there any specific features users find unique or exciting?

Answering these questions will help you pinpoint the specific features your app should have.

4. Create a wireframe for your app

A wireframe refers to the general strategy, layout, or plan your app will follow. From an app’s conception to its completion, the wireframe defines the strategy that will be followed. It’s a way of laying down your thoughts, feelings, and attitudes towards your app. It’s a way of communicating the specific feelings or values your app will convey.

To create a wireframe for your app, follow the following steps;

  • Configure a mobile frame. Choose a mobile frame with the features you’re planning to incorporate into your app. As a natural inclination, the structure should prevent you from packing too many features in a single screen.
  • Employ design patterns. Remember the primary priority in UX user design is familiarity. Users are likely to draw on previous interactions with a new product when they notice a recognizable user interface.
  • Scalability. Verify scalability by asking whether an iPhone 15 will display your app well. Scalability is the ability of your app to adapt to different screen types and screen orientations without losing its quality.
  • Develop a minimum viable product. A minimum viable product is a prototype of the actual product. It helps you test and evaluate your app’s product features before investing in the final product.

The wireframe helps you define technical specifications, including key functionalities and tools your apps will capture to deliver that superior user experience.

5. Choose the right platform and technologies

Two main factors will determine which platform to select – your target audience and your budget. Each operating system has its unique set of advantages and disadvantages you must consider when selecting.

  • For instance, building for iOS is a great choice if you’re looking for a platform with a broader appeal. However, iOS is more expensive than other platforms.
  • Android has over 2 billion users making it the most widely used operating system in the world. Creating for Android will give you better visibility and allow you to target a larger audience.

Selecting the right platform will save you money and allow you to target the right audience.

6. Developing the minimum viable product (MVP)

Now it’s time to start building your app immediately after you understand your target audience. When designing, consider a few key features:

  • Functionality: Check whether your app has all the key features and functionalities listed in the description, including social media functions, in-app purchases, and other features accessible through the website.
  • Speed: Your app’s user experience starts here. Ensure your app is as quickly as possible. You’ll lose 60% of your customers if your app takes more than 3 seconds to load.
  • User experience design: All software must have outstanding designs. However, having a beautiful app is not enough, your app’s user experience is critical. Your users must feel empowered to use your app. Make navigation easy, set clear graphics, appealing features, and an intuitive design.

The minimum viable product will help you identify specific features your app must capture.

7. Include animations and visual components

What distinguishes your app from the competition are the visual elements and animations. The visual graphics that appear in your app are the visual components. The movement and alteration of these visuals is what is called animations. You must include a few components in your app to make it stand out from the competition.

Some of the components to include are:

  • Branding: Your app must communicate your company’s identity. Ensure the imagery and theme of your app matches your brand’s identity and the color of your website.
  • Navigation: Your navigation should be simple, intuitive, and easy to use. Your users must locate what they’re seeking and finish their jobs without issues.
  • Social media: It must contain a social media interface to enable users to share their experiences with friends and followers on social media. If your app has a social component, ensure it has all the integrations required for different social media channels.

Incorporating these features will ensure your app stands out in a pool of apps.

8. App testing

App testing is the process used to examine an app’s usability, consistency, and accuracy. Please ensure to test your app before going live. Apps optimized for popular mobile OS configurations function better, allowing for a smoother user experience across different platforms.

Follow the following stages to test your app:

  • Documentation testing: This step of mobile app development starts with screen design, navigational components, and other crucial elements of an app. Before the app design begins, this step allows developers to correct any inconsistencies in the overall design, layout, and component selection.
  • Functional analysis: Functional analysis helps you test how your mobile app responds to the market standards. Keep the following components in mind when conducting functional analysis.
  • Usability evaluation: This evaluation step examines whether the user interface aligns with the industry standards. Usability testing allows comfortable browsing, ensuring your app users seamlessly use the app without any navigation issues.
  • Security examination: This step of testing examines whether your app’s security conforms to the security standards set by authorized bodies. It examines your app’s stance towards user privacy and security.
  • Certification testing: Certification testing examines whether your app conforms to industry standards, terms of use, licenses, and agreements. It also looks at whether the app adheres to all technical specifications of stores like Google Play, Windows, and App Store.

Testing allows you to map technical features and other specifications before launching the final product.

9. Deploy the beta version online

Every version can attract early adopters. Deploying the beta version allows your app to be discovered, which is a crucial step in making your app popular. Early adopters offer a wealth of insightful commentary on the advantages and disadvantages of your app. This allows you to make progressive changes and improvements based on user feedback.

10. App launch

After correcting any anomalies in the beta version, you can proceed to officially launch your app. In your app launch, target potential consumers, partners, and potential stakeholder groups (media, government, and private sector). Once you’ve launched your app, it’s time to debut it in the Google Play Store or Apple’s App Store, depending on the operating system you selected for your app.

11. Marketing Plan

Your app won’t be discovered unless it’s advertised and marketed to the relevant audiences and through the right platforms and channels. After the app launch, you can proceed to put together a small team of talented marketers, social media influencers, and advertisers. Design a marketing plan carefully detailing your marketing objectives, user goals, and overall adoption tactics. Remember to partner with influencers or celebrities to create visibility and attract new users.

Your marketing plan must incorporate the following steps:

  • Start with market research to understand similar apps in your market and their features.
  • Proceed to the target audience, identifying their needs, motivations, values, and user preferences.
  • Identify relevant market strategies, identifying approaches likely to work.
  • Set realistic and measurable goals and objectives, measuring your app’s performance and overall adoption and usability.
  • Select specific media channels and identify specific tactics, identifying which approaches are likely to work and which ones are likely to fail.
  • Set a budget and a realistic plan. The budget must incorporate the expenses for different marketing activities.
  • Collect metrics, including user behaviors, adoption trends, and feedback.
  • Develop a content plan and schedule, identifying which content you’ll post on specific days.

The marketing plan allows your prospective users and target market to discover your app, providing you with much-needed visibility, adoption, and retention.

 

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12. Constant improvements

After you’ve vigorously marketed the app to different audiences and platforms, now it’s time for constant improvements. The app development lifecycle allows for gradual, progressive improvements in the app’s overall design and functionality. Incorporate improvements, ensuring you scale your app depending on new improvements or new feedback in the market.

13. App maintenance

You must constantly check your app for bugs and outdated versions of product features. For instance, you may want to deploy a remote team of experts to assess and evaluate your apps. App maintenance prevents unprecedented attacks, enhancing your safety and that of your users. App maintenance helps you identify improvement opportunities while acting as a security safeguard against unprecedented cyber threats.

NS804 – Simplifying Your Mobile App Development

NS804 offers custom-built apps for enterprises of different sizes and industries. Whether you’re in hospitality, government, retail, manufacturing, or finance, we provide custom-built mobile app solutions.

Our expertise spans both iOS and Android with proficiency in different operating systems. We provide efficient, trusted, and transparent mobile app development solutions tailored to your needs.

In addition, our services cover both an app calculator and a minimum viable product, allowing you to accurately estimate how much it will cost and how precisely your app will function or perform before you invest in it.

Contact us today for custom-built Android and iOS apps.

7 App Store Optimization Strategies To Improve ASO

When you reach the point of marketing your mobile application, you must apply the correct app store optimization strategies. These strategies help drive traffic and installs within the App Store and Google Play. While app store optimization (ASO) can never replace paid user acquisition (UA), you should use both for optimal results. However, we’ll focus on ASO for now, as there’s much to cover relating to this topic in this guide. 

If you’ve released an app before, you likely have some experience with ASO. Or you hired an app marketing team to handle ASO for you instead. But if your experience with ASO is limited or non-existent, you may wonder how it works in 2023. Or ponder if the app store optimization strategies that worked several years ago still work today.

The good news is that many strategies from a decade ago still have their place in 2023. Any prior ASO knowledge and experience you’ve acquired will not go to waste. But the same old, same old — doesn’t work either! For example, many ASO experts focussed primarily on keywords to gain in-store traffic about a decade ago. But nowadays, experts also optimize screenshots, analyze user reviews, and look at the user journey holistically. 

Of course, that’s a lot of additional work and complexity added to the mix. As a busy appreneur or business leader, you may find all this daunting or beyond scope. If that’s the case, we’d always recommend that you work with an experienced studio like NS804 to handle ASO for you. But if you wish to tackle ASO in-house, check out the tips below. 

 

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1. What You Need To Know About ASO

ASO shares many similarities with search engine optimization (SEO) for indexing and accessing content efficiently. A similar philosophy exists for increasing visibility for a website as it does for a mobile app. Furthermore, the biggest search engine, Google, also owns Google Play — and most users have witnessed similarities in both. 

But how does this all impact your app store optimization strategies? As part of your app marketing campaign, your key performance indicators (KPIs) will not align with your SEO KPIs. But they must align with the following ASO ranking indicators:

  • App quality: The higher the quality of your app, the higher it will rank by the store algorithm. 
  • Uniqueness: Fresh ideas pay off, as app stores often reward unique apps with a higher ranking or a featured app placement. 
  • Scalability: The ability of your brand and app to scale to user demand will impact app ranking positively. 
  • Traffic: If your app proves popular, the algorithm acknowledges this and will ensure that more users see your app. Paid traffic will further boost your app’s ranking and won’t negatively impact your organic traffic. 
  • Categories: Your app can rank higher for specific categories or if it enters the top charts. 
  • Downloads: The higher your downloads, the better your app’s ASO ranking.
  • Ratings and reviews: When users leave ratings and reviews, it helps increase your app’s keyword rankings. Positive ratings and reviews also convince other users to try out your app. 

2. Do Research Before Formulating App Store Optimization Strategies

All your app store optimization strategies will be for naught if you don’t research the market beforehand. After all, you need to know which apps succeed and fail in today’s app marketplace. But that’s not all, as you must uncover what strategies successful competitors use for ASO purposes. Since this guide is not about formulating an app idea but app store optimization strategies, we’ll focus exclusively on the latter.

While this seems dubious, spying on competitors will help inform your app store optimization strategies. But if you avoid this path, your rivals won’t have any issues spying on the most successful apps, including yours. 

Thus, it’s pointless to reflect on the ethical ramifications of spying on competitors when it’s a common practice in the industry. Besides, we’re not referring to corporate espionage or anything illegal but a way to gain valuable insights by doing the following: 

  • Spot competitor weaknesses: Read the user reviews of competing apps and compile a list of all their pain points.
  • Discover the keywords of the top apps: Pinpoint the keywords that make successful competing apps appear during searches. 
  • Identify the keywords that drive maximum downloads: Determine whether branded or generic keywords lead to more downloads.
  • Check out competing app metadata: Keep a close eye on how often a competitor rolls out updates and metadata changes to determine their ASO strategy. 
  • Use the correct tools to analyze competitor ASO: Try free and paid tools from vendors, such as App Radar, AppTweak, and ASOMobile.

3. Use Search Ads To Improve Your ASO

In 2016, Apple introduced its advertising platform — Search Ads. It’s a paid platform renowned for its sheer power in targeting various app markets. App marketers, in particular, love Search Ads and have made it their go-to tool for advertising purposes. So, there’s little reason not to integrate it into your arsenal of tools that will work with your app store optimization strategies

But what does Search Ads do so well to make it essential? While Search Ads is a paid tool, it helps save app developers and marketers money. After conducting keyword research, you’ll likely have a long list of keywords you plan to use. But that’s counterproductive, as not all these keywords will drive a reasonable amount of traffic to your app. 

Therefore, you need to reduce that list of keywords to only those that will bring favorable results. That’s where Search Ads comes in, as it will help you pinpoint the keywords relevant to your app and its target market. You’ll quickly pare down your keywords, reducing ad spend and increasing the possibility of successful searches.

4. Prioritize Visual Quality Within Your App Store Optimization Strategies

Whether developing a mobile game or a non-gaming app, you must make it visually appealing. This makes your app more marketable and gives users more reason to leave favorable ratings and reviews. And all this helps with ASO in several ways that we’ll discuss in greater detail.

An app with high-quality visuals will please your users and provide you with plenty of assets for ASO and marketing purposes. Start by taking high-resolution screenshots and record clips for previews and instructional videos. If you wish to add any branding to your screenshots or edit them, consider working with an experienced graphic designer. Likewise, consider hiring a professional video editor to make all your videos slick and impactful. 

Look at ways to optimize your screenshots and videos for the App Store and Google Play. Ensure you arrange the screenshots to convey a coherent story about your app’s usefulness and core features. 

If your app is exclusively text-based, you may want to spruce things up with graphics that flow harmonically from screenshot to screenshot. Moreover, this may enhance the story-telling component of your app’s presentation and ASO, which will help draw user interest.

While these screenshots are crucial, your video preview must never take a back seat as it’s equally important. Create a 30-second clip that hooks the viewer within the first 10 seconds. This early part of the video must highlight the core capability of your app and later reveal two or three of its prominent features. 

Don’t forget to prepare a visually striking but comprehensible app icon. Ideally, work with a graphic designer who understands ASO, the app market, and your brand identity.

5. Focus On Localization At An Early Stage

Never draft your app store optimization strategies just before you launch your app. Instead, outline your ASO and localization during the planning stage of your app. It’s crucial to have clarity regarding the territories where you will launch your app initially.  

For example, if you target English-speaking territories from the get-go, you’ll limit your localization strictly to English. You may also limit your initial release to the App Store due to the higher adoption of iOS devices in these territories. Once your app achieves a reasonable amount of traction, you can target other markets.

You may decide to target Android devices that are predominant in developing economies. But if you’ve made provisions for additional localizations when hashing out your app store optimization strategies, you can move forward with the necessary translations. Most likely, you have budgeted for all your localization costs and decided on the localization team and testing process. 

Localizing your app to all target markets is worthwhile because it will enhance its visibility. Furthermore, it increases user trust, engagement, and conversions. Targeting multiple markets will inevitably expand the reach of your app and bolster its profitability with the right monetization strategies.

 

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6. Update Your App Page Regularly

One of the biggest mistakes you could make is to leave your app product page as is, even after a successful app launch. And even though you’ll spend many hours optimizing your page for your launch — that’s not enough. That’s because app marketplaces are very dynamic in order to respond to user demands and market trends. These marketplaces are also very seasonal, meaning that holidays help drive additional demand. 

It’s common for the app stores to run special offers during Black Friday, Christmas, Valentine’s Day, etc. So, you’ll need to update your keywords, screenshots, and icons to optimize your page for these holidays. And even though holiday-specific keywords don’t gain significant traction, they will still bring some traffic. 

But the real reason to put in extra effort during holiday seasons is to align your app page with app store seasonality. Users often have more leisure time during holidays to discover interesting apps and great deals.

Thus, these users are browsing the app stores with intent and have certain expectations that your app page must meet. If they’re browsing during Christmas, ensure that your app’s description, promo text, screenshots, video preview, and icons convey that quintessential Christmassy feeling. 

But be forewarned, your app’s category will play a crucial role in whether or not it gets a high number of downloads during the holiday season. For example, a travel app won’t do so well during Christmas, as most users spend time at home with few travel plans. However, a gift idea app will be in high demand during Christmas since most users will seek unique gift ideas.

7. A/B Test During The Entire Lifecycle Of Your App 

You’ll never truly know the effectiveness of your app store optimization strategies without testing them out. The best way to do this is with A/B testing during every phase of your app’s lifecycle. Your first A/B test will focus on finding the keywords that drive the most traffic. Then, subsequent A/B tests will focus on your app’s conversion funnel and how your strategies impact the user journey. 

You should also A/B test each time you change your description, promo text, icon, keywords, screenshots, and video preview. But you can also do A/B tests when entering new markets, during seasonal promotions, or when introducing new features. 

But how long should you run A/B tests to gain significant analyzable data? Run A/B tests as long as possible, but never less than seven days if you have time and budget constraints. Furthermore, run separate A/B tests for the App Store and Google Play. You’ll find that results differ widely between these two platforms due to considerable differences in user behavior and traffic. 

If you have a severely restricted budget, it’s better to pick one app store to launch and A/B test initially. You can also use your chosen store’s native A/B test tools to test and tweak your app’s page. Gradual improvements to the app page will improve your ASO. 

In Conclusion

Your app store optimization strategies are crucial to the overall success of your app. The app stores have matured, so finding the applicable keywords and making a few tweaks to your app page isn’t enough to drive traffic consistently. 

Every aspect of your app page will impact ASO, so you can’t ignore minute details. But if all this seems too much or too complex, consider working with an expert. Contact NS804 today to learn how we’ll help you boost your ASO and meet your KPIs.