Today, the number of smartphone users surpasses 6 billion. Indeed, this number will increase by several hundred million in the coming years. Further statistics predict a drastic growth in interconnected devices, with a speculated 7.4 million households in the United States alone expected to have interconnected devices like smartphones, wearables, and tablets by 2025.
It’s not a surprise that most homes, offices, and commercial establishments have started responding to this growth, with most enterprises seeking to reinforce their brands with a mobile app. Soon, most people will shop entirely using mobile phones.
Already, online carts have taken over as the next frontier for shopping. More and more retail outlets are seeking to leverage online shopping trends. Today, there are more than 3 billion shoppers, a significant increase in the last few years. Indeed, reliable statistics show that today, 29% of the world’s population are digital buyers.
Although enterprises, mostly brick-and-mortar stores are turning digital, a successful transition demands a digital transformation strategy. They understand that developing a mobile app is not enough, a mobile app development activity must be accompanied by a development strategy that responds favorably to existing market needs and fulfills customer purchasing habits.
Here are six things every mobile app development strategy must have;
1. Target audience
Although your business already has its target customers or market, your mobile app must also know who precisely to target. You cannot simply develop a mobile app without your customers in mind. Your customer-facing app must have an ideal user in mind.
And your mobile strategy must incorporate this particular element of any mobile app. Defining your user profile as part of your mobile app development strategy helps you to know their buying habits, their shopping patterns as well as their pain points.
Identifying your target users helps you to know what app your customers will not only find useful but equally irresistible. However, remember that if you’re developing an employee-facing app, you must identify which employees are interacting with the app. Ask yourself what features this app will incorporate to allow your employees to work away from their desks.
2. Market research
Scanning your market to identify your competitors, their advantages, prices, and products is a key element of your overall mobile app development strategy. Conduct a market scan to know what exactly to capture in your new digital solution.
Always remember that no action is without research and no research without action. With this mantra in mind, you’ll be able to develop an app that best answers your customers’ concerns and fills critical gaps in the market.
Perform thorough market research before your coders start laying down your app’s foundation. In addition, ensure you scrutinize your market before your mobile app development partner embarks on the process of coding.
The importance of conducting market research is to mitigate any risks. It helps you know what features your product needs to help satisfy customers’ needs. In addition, it helps you know what problem you’re solving and how to get there.
Here are the steps to conduct market research:
- Define your opportunity and problem
- Develop your marketing research plan
- Collect relevant data
- Analyze data and findings
- Put your research into action
You can leverage many tools like Google trends, social mentions, and Attest, and answer your public to get a good grip on your market and your customers. Your primary goal should be solving glaring problems using your app.
3. Customer experience
Most people develop an app without customers in mind. Remember that your customers come first in any mobile app development strategy. They are the focal point of your mobile app development strategy.
Ensure that your mobile app has a superior customer experience and an intuitive interface. In addition, target to render a flawless user experience that expands your market reach by making the app easy and fast to use.
Customers should not struggle with primary features such as search, shopping, messaging, customer support, and offline capabilities. Ensure that you develop both a seamless interaction and a superior user interface and user experience.
Some steps to develop a superior interface include:
- Keep your interface simple
- Create consistency using simple UI elements
- Be objective in page layout
- Use colors and text strategically
- Use typography for hierarchy and clarity
- Think about potential defaults
- Ensure the system communicates what’s happening
The mobile app must have intuitive navigation for a superior customer experience.
4. App development approach
Having a superior user experience is a key element. However, the mobile app development approach is of paramount importance. Ensure that your app is easy to use and can allure different classes and categories of users.
Your mobile app development approach comes first. You must select an experienced and seasoned team to do the job. Your mobile app development team will know what needs to be done, how, and why.
However, remember that you can either build the app yourself (in-house) or outsource the app development efforts. An analysis of over 200 studies found that 85 of these studies talk about outsourcing as an effective method to reduce costs.
The benefits of outsourcing mobile app development include;
- Helps achieve a high level of security
- There’s a smooth workflow
- Round-the-clock services
- Better productivity
- Innovative ideas
- Speeds up the development
- Reduces costs
- A talented pool of specialists
In addition, you access the latest tools and technologies, ensuring that you enjoy the best-in-class app development.
5. Monetization scheme
Remember that the end goal of any mobile app is to monetize your products and offerings. Enterprises are rapidly endorsing mobile app development solutions to increase their revenues and profits.
Brick-and-mortar enterprises are seeking digitization to maximize the many opportunities that come with going digital. Therefore, your mobile app development strategy must have monetization in place to yield the best results.
That’s why it’s advisable before launching your mobile app, to do thorough marketing and advertising to ensure it’s well-known by those it targets to reach. Understanding the where and when of pay thresholds is a critical component of your mobile app development strategy.
A well-developed app strategy sets the correct benchmarks that will help you estimate and zero in on the targeted number of downloads. That’s why mobile app marketing can significantly and directly affect your revenues, allowing you to generate leads and close sales.
Framing your app’s monetization scheme and developing a monetization framework will ensure that your app effectively reaches out to new customers and generates the desired sales.
6. Data security
Last but not least, define your data security protocols. Data is the new engine because it helps enterprises understand customers’ shopping habits and make meaningful decisions from collected insights.
However, you cannot understand your app’s reach, overall potential, and future capabilities without basing these evaluation decisions on data. So, ensure that your app has the relevant features to collect and analyze data, including click-through rates, customer conversion rates, download rates, and purchase numbers.
Alongside data capabilities lies a fundamental question of data integrity and customer privacy. As you embark on your app development you must remember that privacy and confidentiality are at the center of successful app adoption and use.
Your app development strategy must capture the right protocol to protect data and ensure maximum privacy and confidentiality. Security is a fundamental consideration for your app.
Define how your data will be protected. How will customers know that their data is in safe hands? How will they be assured that their credit and financial information is protected?
NS804 – Bridging Gaps in Mobile App Development Strategy
At NS804, we are seasoned developers of superior mobile app solutions. Whether you’re looking for an Android app for a small enterprise or seeking a robust iOS app for a large multi-international, we have all it takes to design, develop, and maintain an app for businesses of different sizes and scale.
So, whether you need an Android, iOS, or hybrid app, whether it’s customer-facing or employee-facing, we have you covered.
Contact NS804 for questions and solutions on mobile app development strategy.