5 Tips for iOS & Android App Development

Both iOS and Android have had an enormous impact on the business, entertainment, and tech sectors. And both platforms have been embraced by developers and users alike for over a decade. The good news is that the popularity of these platforms will unlikely diminish in the foreseeable future. Therefore, it’s still worthwhile pursuing app development and investing the necessary resources into applications that will excite users eager for new experiences.

1. The Latest Trends in App Development for 2021

 

Nobody can deny that 2020 was an eventful year, and much has happened in the app development space. Some of the latest trends in mobile app design include advanced animations, convenient voice search, robust aesthetic with rounded corners, and universal device UX.

But in 2021, expect app developers to kick it up a notch with improved design and powerful features. Some of the niceties users should expect; bolder and more colorful visuals, data-oriented design, embossed typography, Face ID integration, hand-drawn illustrations with more natural-looking graphics, and virtual reality (VR). Make sure to take advantage of these trends for your upcoming app to impress and retain users.

2. Supporting iOS and Android

 

In the second quarter of 2020, Apple led the US smartphone segment with a market share of 46%. Samsung came in at a close second with a 25% market share, with LG in third place at 12% and Lenovo Motorola at 7%. Generally, US consumers are satisfied with Apple’s and Samsung’s smartphone offerings. However, given Apple’s higher penetration in the US, you may want to focus on this platform initially to save on development costs if you’re targeting the American market exclusively.

But if you’re planning on releasing your app globally, then you’ll want to support Android. As of October 2020, Android has gained almost 73% of the global smartphone OS market. While it’s a compelling platform, it’s also incredibly fragmented. It’s challenging to offer all Android users the premium experience that they can get on Apple devices.

Unfortunately, most Android users don’t own powerful smartphones such as the Samsung Galaxy Note20, which can provide a comparable experience to the latest iPhones. The hard truth is that the majority of Android devices in circulation are cheap and underpowered. Manufacturers such as Alcatel, Huawei, and Xiaomi regularly release budget mobile devices for the lower end markets. Today’s high-end apps experience performance issues on these phones due to their low memory and weaker CPUs

3. Leveraging Results on iOS

 

Make the most of Apple’s popular platform with these handy tips:

Integrate easy payment options – If you wish to sell products, services, or in-app purchases in your upcoming app, then you should make the payment process frictionless. Integrate Apple Pay and express checkout functionality to make life easier for your users.

Engage users regularly – Ensure that your app has push notifications to notify users about the latest products, promotions, and updates. Better yet, segment notifications to target your users more effectively. For example, you should send notifications to active users, inactive users, and subscribers to make your messaging more personalized.

Gain and track app reviews – Your App Store Optimization (ASO) strategy will be a determining factor in the success or failure of your app. You’ll need to gain and track those vital appreneur system reviews from your users by implementing a Call-to-Action (CTA) and app review tracking API.

4. Leveraging Results on Android

 

Take your Androidapp development to the next level with these methods:

Utilize contactless payment options – Nowadays, many smartphone users enjoy the convenience of contactless payments. Integrate Google Pay and Samsung Pay into your upcoming app, and enable their respective Near Field Communication (NFC) features.

Implement Artificial Intelligence (AI) – With over 3 million apps in the Google Play store, it’s getting harder for new apps to stand out. But many successful and top-rated rated apps, such as Google Assistant and Swiftkey Keyboard, are renowned for their excellent AI.

Keep your app relevant – The Google Play algorithm doesn’t respond kindly to uninstalls and user churn. That’s why you should regularly send push notifications and emails to inactive users, encouraging them to try your app again after implementing features and optimizations that they want.

5. Finding the right partner for mobile app development

 

Developing an app that will find success on both platforms and showcase the latest trends in mobile app design is harder than it seems. However, you don’t have to go it alone if you find the right partner. Experienced developers such as NS804 can help you create an app that will cut through the noise.

Furthermore, we can craft an effective CTA that will convert users and gain those essential appreneur system reviews. We can also help out with nasty edge cases, such as dealing with an app rejection from Apple.

Can You Get Professional Results With App Design Templates?

Making apps is a costly endeavor, causing developers to seek ways to make their production processes more efficient. And given the increased competition, it seems challenging to stick to the planned mobile app budget. After all, users desire more features and slicker design, whereas innovative competitors push the envelope even further. While it’s tempting to cut corners to stay on budget, this move would be detrimental to the success of your app.

Keep in mind that there’s no need to reskin existing apps or source low-quality assets to bring costs down. Users have become seasoned in spotting asset flips, reskinned apps, and generic GUI icons sourced from the web. Fortunately, there are ways to make impressive-looking apps without resorting to these questionable methods. A custom app developed by an experienced developer, such as NS804, will provide the best results.

An alternative way to make your app look professional is by utilizing app design templates, which we’ll discuss in more detail below.

1. Why You May Want To Use App Design Templates

Every developer wants to reduce their time to market (TTM) significantly. That’s why many teams use existing frameworks instead of building everything from scratch. Furthermore, most experienced developers are capable of crafting unique apps instead of cookie-cutter apps using these frameworks. Since they no longer have to worry about boilerplate code, they can now focus on creating compelling apps that excite users.

However, you can go beyond frameworks to reduce cost and time to develop your upcoming app. After bouncing some app design ideas with the relevant team members, it’s time to consider using customizable or pre-made templates for your project.

We recommend that you stay away from cheap templates, as they’ll make your app look dated, low-effort, or unpolished. Many talented designers work on custom templates and ensure that they meet the criteria set out by platform holders such as Apple and Google. Do keep in mind that a North American designer may set you back between $ 45-250 per hour depending on experience and project complexity.

Your project’s requirements will largely determine whether you’ll opt for a custom solution or templates. But if you don’t want to skimp on quality, then nothing holds up to a custom-designed app.

2. Are Custom-Made Apps Really That Different?

Well, that depends if these custom-made apps have enough unique elements to make them stand out. And since the attention span of users is less than 8 seconds, developers should get their ideas across quickly. Furthermore, most successful apps always strive to provide users the instant gratification that they crave. But to make these types of apps, it’s vital to understand the entire process.

It all begins with a rock-solid idea that has been conceived after planning your app on paper. Team members should be encouraged to share their app design ideas, which should include ‘must-have’ and ‘nice-to-have’ features. Then, you should create a Minimum Viable Product (MVP) that’s a stripped-down version of the final product. Moreover, you can create a prototype that lacks all the bells and whistles but showcases basic functionality.

Once you have a functioning app up and running, you’ll want to focus on its visual elements. The work you put into your User Interface (UI) and User Experience (UX) will go a long way in differentiating your app. If you’re fortunate enough to have talented designers on your team, then they can create stunning icons, menus, and screens. Also, they can alter existing templates and recompose them so that they seem custom-made.

If you don’t have designers on hand or aren’t confident in making a compelling app, then we recommend hiring an experienced developer. NS804 can help to make all your ideas come to life while also assisting in other key areas. Don’t forget to do market research before launching. By knowing what users want, you can add those unique features that differentiate your app from the competition.

Lastly, you should always study user feedback and make changes, whenever necessary, to keep them engaged. Several good ways to gain user insight is through interviews and surveys. Then, update your app regularly and ensure that you’re delivering the changes and features that they want.

3. The Right Template Is Already Professional

App builders have become commonplace in recent years. They make it easy to build apps for small businesses and other organizations using drag-and-drop wizards and templates. However, they’re not always the ideal solution, especially in light of Apple’s 2017 ban on low-quality templates. Ensure that all your cool app design ideas don’t go to waste by meeting the requirements set forth by the platform holders.

Apart from not being spammy, your app’s built-in features and UX design should serve specific businesses or needs. If you’ve sourced high-quality templates that scale perfectly to different screen sizes, then you’re on the right track. But it’s also necessary to consider the use cases of various templates as well. For example, it’s never a good idea to use a template meant for restaurant apps when you’re making a fitness studio app.

Users and platform holders prefer a clean and uncluttered look for the current generation of apps. Not only does this enhance usability, but it’s also more aesthetically pleasing. The good news is that it’s reasonably easy to find pre-made templates that comply with this minimalist design language. Moreover, it’s possible for any experienced designer to alter these templates to better fit your app and UX design.

4. Use Templates To Get App Design Ideas

Coming up with the latest great idea for your upcoming app may seem difficult. Fortunately, there are several handy tools to help you draw up and visualize your app in record time. Microsoft’s Web and Mobile Wireframe Templates make it possible to design your next app with a few mouse clicks. These templates are generic so that it’s easy to implement changes without much guesswork.

A few of the starter templates include Company Wireframe Diagram, E-Commerce Wireframe Diagram, List Wireframe Diagram, Media Wireframe Diagram, User Profile Wireframe Diagram, Wireframe – Mobile App, and Wireframe – Website. These will help you get started quickly, as they cover the most common use cases for mobile and web apps.

One of the tool’s most useful features is its ability to display templates on different web browsers and devices. Without a doubt, this allows you and your team to conceive app ideas while having a clear picture of what they’ll look like on the target platform. Even if you can’t come up with ideas at first, manipulating these templates will help you get your creative juices flowing.

Final Thoughts

App design templates can help reduce the cost and time it takes to produce apps. But these must be professionally made templates that will look good on various devices and display sizes. Furthermore, they must comply with the requirements set out by platform holders to avoid bans. With our many years of experience in app development, NS804 can help you achieve professional results for your next mobile app.

How To Improve User Retention By Studying The Competition

It’s tough out there. The app marketplace isn’t what it used to be due to incredibly high competition. Considering that there are over 2.8 million apps on Google’s Play Store and around 2.2 million apps on Apple’s App Store, app developers and publishers have their work cut out for them. And the same old strategies that worked in the past seldom work in today’s digital marketplaces.

However, it’s not all doom and gloom if you adopt the right strategies for pushing forward the next generation of engaging apps. Firstly, you’ll need to accept that an app building competition isn’t a bad thing, as this creates new opportunities. Secondly, implement a solid ‘update app‘ strategy that causes the user to follow through. Thirdly, think about how to improve user retention since this will help in increasing your ROI.

Finally, never fear competition, as there are several effective ways to develop successful apps in the current climate. Below, we provide a few handy tips about studying the competition and using that to your advantage.

1. Better Understand Your Audience’s Needs

It’s no secret that you can’t tailor a user-centric experience if you don’t know your target audience. Thus, take the time to learn as much as possible about your current and future users. Find out their age, gender, language, location, occupation, devices, interests, and marital status.

Of course, you can delve deeper by finding out more about their behavior, habits, personality, and values. All this data will help you compile accurate user personas, which will give you a clear understanding of your audience’s needs.

2. Improve Upon Features Users Don’t Like

Even your most well-made app won’t please all your users. You may have released a messaging app that runs smoothly and boasts a ton of handy features. However, some of your users may find the available emojis unappealing and start looking for alternative messaging apps. Check out what your competitors are doing, and implement the necessary improvements when your users click the update app button.

3. Improve Overall UI/UX Design

Your production values make a massive difference in how users perceive your app. The quality of all your assets and overall UI/UX design will make or break the final product. All your visual elements, which may include menu icons, fonts, and the update app button, to name a few, are vital to your app’s success.

Furthermore, you should implement these five key elements for your UX design: information architecture, interaction design, usability, prototyping, and visual design.

4. Release More Purposeful Updates

Always delve deeper into how to improve user retention. It’s common for many developers to focus primarily on bug fixes for their update cycles. While this is good for app stability, many users may grow tired of using apps that don’t offer significant feature upgrades. With these regular updates, you ensure that your app remains modern and secure and that you care for your users.

5. Study User Feedback For New Ideas

Any app building competition can be a game-changer. Your users aren’t just using your apps, but also those released by competitors. That’s why it’s important to gather user feedback and study it carefully. Find out what they’re saying about your apps and those made by the competition. After gaining this valuable insight, discuss it with your team, and plan your upcoming updates accordingly.

In Conclusion

Learning how to improve user retention by studying the competition is a step in the right direction. You’ll need to follow a few important steps, such as understanding your audience’s needs, improving features users don’t like, improving UI/UX design, release purposeful updates, and study user feedback.

The result is an app building competition while engaging users. With years of experience in app development, NS804 can help you achieve your business goals with professionally made apps.