Why You Should Outsource App Development

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Mobile apps have defined the future of business. Their ability to connect consumers and mobile users with prospective businesses and remote accessibility makes mobile apps a new frontier in virtually every industry – banking, retail, e-commerce, and manufacturing.

According to documented statistics, mobile apps are expected to generate over $900 billion in revenues in 2023 alone. Additional statistics show that the Apple App Store has over 1.5 million apps for download. This shows that a majority of enterprises and organizations have widely adopted mobile app capabilities. This is not to mention an additional statistic that shows that 20% of millennials open mobile apps over 50 times in a single day.

Despite the growing popularity of mobile apps and their revamped adoption by populations across different age groups and races, enterprises are struggling to leap into this new frontier. The high cost of mobile app development and the expertise required to develop a functional and relevant app all represent critical barriers to mobile app development.

Key Reasons to Outsource Your Mobile App Development

In this article, we discuss key reasons you should outsource your mobile app development.

1. Access to expertise

Although it may appear convenient and flexible to hire an internal team to work on your app, you’re likely to miss out on the expertise when you do so. Outsourcing your mobile app development gives you access to a unique level of expertise. Outsourced teams and groups of developers are conversant with recent tech trends and they’re likely to bring their expertise to your project. In addition, hiring an internal team means that they do not keep up with recent tech trends and this will impair your mobile app development project as far as expertise and market relevance are concerned.

2. Latest tools and technologies

Did you know that Django and Kotlin are the latest programming languages when developing IOS projects? Well, you’re unlikely to know this if you deal with an internal team of ‘experts’. Working with a reputable and renowned developer gives you access to the latest tools and technologies. It allows you to tap into the latest technology when developing your app. So, whether you’re dealing with an Android app for a small enterprise or an IOS app for a large organization, outsourcing gives you access to the latest tools and technologies.

3. Flexibility

Outsourcing your mobile app development project comes with unique flexibility. That’s because when outsourcing, you delegate this task to an external party, which gives you the ability to work on your core business without interruption. Moreover, you get to focus on the bottom line without having to deal with the intricate nuances of designing and developing the app yourself. Outsourced mobile app development teams take the burden off your shoulders, relieving you of the stress and time required to develop the app yourself.

4. Fast project completion time

Did you know that developing an app can take months depending on the size and scale of your business operations? Well, imagine developing something you have little or no experience with. This can be time-consuming and strenuous at best, denying you the freedom to focus on more business-oriented activities. For instance, if you’re a marketing agency or an advertising company, you may find yourself dealing with design and development instead of focusing on your core business. However, outsourcing mobile app development gives you external expertise much needed to ensure that the project is finished on time.

5. Risk mitigation

Another benefit of outsourcing that’s often overlooked is risk mitigation. While risk is inherent in any business regardless of industry, hiring or outsourcing developers gives you some mitigation in case things do not work out as planned. Outsourced developers are responsible for any unforeseen risks. The outsourced team will work and re-work the design until you’re comfortable that things are perfectly okay. In addition, outsourced teams first work on a minimum viable product MVP before proceeding to the actual design and development work. The MVP is a prototype of the actual product, which gives you an overview of the entire project before completion. This, in turn, helps you to mitigate risk.

6. Cost-effectiveness

Hiring an internal team to handle the project design, development, deployment, and maintenance can be costly. This is because you’ll not only have to deal with the salaries and remunerations of the hired staff, but also the cost of the technology, tools, software, and computers required to do so. More often, you’ll have to deal with costs of risk and failure should the plan go as unintended. However, having an outsourced team gives you cost-effectiveness to your project, because the team will work closely with you on an agreed budget. This saves you the cost of failure, it saves you the cost of the technology that goes into the project and helps you to focus on the bigger picture.

7. Efficiency

Efficiency deals with the qualities of effectiveness, planning, regulation, and orderliness. When designing and developing an app, you need a team that’s experienced in doing that. Outsourced teams work on multiple projects, therefore, they have the proficiency and excellence of developing functional and efficient apps. Efficiency further addresses the amount of useful work that goes into a project against the total resources injected into the project. Outsourced teams work on proven budgets and timelines. They are therefore efficient in what they do. However, hiring a team to deal with such an insurmountable task may lead to inefficiencies, especially when your company or business has other core responsibilities.

8. Optimized support

Did you know that the support of an outsourced team comes with the benefit of continuous improvement? Your company not only has the support of ensuring that the app is updated but there’s also always a team ready to assist with any issues or concerns that may arise during the implementation phase. Most importantly, you get to enjoy constant upgrades, maintenance, and repairs that may be needed during the operational phase of the app. Outsourced teams provide this level of optimized support, ensuring that your app functions even during difficult times. These are times when many users are leveraging the app at go.

9. Tested and proven work

Outsourcing teams come with personnel who’ve written many applications. Outsourcing gives you the leverage of working with experienced and competent personnel. These personnel can identify glitches and can always thrive for perfection. In addition, they know when your app is likely to stall or be hacked by malicious software. On the other hand, handling the development yourself by hiring an internal team denies you tested and proven skills, making you vulnerable to unforeseen circumstances like malicious attempts.

10. Customer satisfaction

There’s no denying that achieving high levels of customer satisfaction is highly important in today’s customer-centric environment. Businesses are always striving to be customer-centric in efforts to achieve high levels of customer retention. Three main factors drive customer satisfaction: cost, quality, and completion time. Outsourcing your app development project will help you achieve these three metrics. First, you save on costs, you achieve desired levels of quality, and finally, your project gets completed on a scheduled timeline. Overall, this helps with customer satisfaction and loyalty.

11. Regulatory compliance

The General Data Protection Regulation (GDPR) is a framework that addresses laws and policies that protect consumer data. Personally-identifiable information such as names, addresses, social security numbers, and credit card information must be protected at all costs. Your app must be in a position to protect against consumer information.

Outsourcing trusted teams to develop your app ensures that you get qualified personnel who are conversant with overlapping laws and policies in cybersecurity and data protection. Your business will not have to suffer in the event of a data breach because this task is outsourced and delegated. Your enterprise will not take responsibility or be culpable for data breaches and unlawful access to unauthorized information by third parties.

12. Competitive positioning

Mobile app developers have developed apps for multiple enterprises and organizations. They know what sets you apart from the competition. Their vast knowledge of different market dynamics and their expansive outlook on different industries means they know what should set you apart from the competition. And because you’re building an app for competitive positioning, it makes perfect sense to rely on experts, people who understand the market. However, hiring people to do the development for you denies you the competitive market insight required to develop a competitive app.

13. Scalability

Assuming that you develop an app in 2023 and your consumer base grows by 40% in three or four years, will your app manage to accommodate this additional user base? Well, not. However, outsourcing your mobile app development efforts gives your app scalability much needed to capture an additional user base. That’s because outsourced app developers can scale your app up and down depending on changes in your computing needs. Outsourcing allows you to access new technologies such as the cloud which can be scaled up and down depending on changes in a business’s computing requirements.

Avoiding Risks and Optimizing Your Outsourcing Success

It’s important to know that although outsourcing provides a unique set of advantages and benefits, it presents inherent risks with often intricate nuances. For instance, outsourcing does not give you control of the development process. In addition, there’s little engagement with the development team. Time-zone differences and communication challenges can also impair the mobile app development process. However, despite these nuances, you can navigate these challenges with the following tips.

Here’s how to avoid risk and optimize your outsourcing success.

  • Geography. It’s advisable to select an outsourcing company located in your home country. If you’ll hire abroad, ensure the company doesn’t have crises or political instabilities like war. And if you’d like to meet the team in person, it’s advisable that you select an outsourcing company that you can access when you want.
  • Market. It’s further advisable to select an outsourcing company that has been in the market for a long time. A well-established company will always give you expertise and experience. And if you want to outsource your development to a new team of developers, ensure they have quality standards that match yours.
  • Documentation. It’s important to ensure that your code documentation is accurate and code quality is at the top. If in doubt, it’s advisable to hire an outsourced developer to review your code. Remember that successful project implementation depends wholly on accurate documentation. This means you may want to be extra vigilant when hiring an outsourcing team.
  • Copyright. You must protect your project by adding intellectual copyright and non-disclosure agreement (NDA) clauses. Remember that hiring an unreliable and unauthentic outsourcing team can cost you significantly, especially if your app is etched on creativity, innovation, and ingenuity. So, protecting your unique creation starts by signing a contract with an outsourced team. Otherwise, you may end up incurring thousands or millions in lawsuits after the theft of your unique idea – and ultimately the failure of your innovative business.
  • Updates. It’s important that you agree on a communication timeline. Your outsourced team must agree on when updates must be given. And once you’ve scheduled your project, you can agree on when to visit the outsourced team to track your progress. Requesting constant communication and updates is a great way of fast-tracking your project and ensuring that the outsourced team delivers as expected.
  • Quality. Learn more about the developer’s development process and quality assurance. You may also want to look at how they address risks and threats throughout the development process. Your mobile app developer must assure you how best they will address unforeseen threats.

NS804 – Your Trusted App Development Partner

NS804 provides quality and reliable app development services. As your outsourced partner, we value your privacy and are accountable at every step of the development process. With experience in IOS app design, Android design, and hybrid design, we can assure you of quality and reliable services.

So, whether you’re a small enterprise seeking a new entry-level app or a large organization seeking a secure app, you can always count on our expertise. In addition, NS804 provides a minimum viable product, allowing you to review the quality of the end product long before we kick off the project.

Contact NS804 for tested-and-proven mobile app development services.

 

Why Charlotte App Developers Should Care About UI/UX Design

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Mobile app development is taking a new turn as individuals and enterprises seek to revamp their digital outreach. The significance of mobile apps cannot be overstated. Mobile apps allow enterprises to access new customers, particularly tech-savvy consumers.

This is precisely why it’s important to care about the user interface and user experience. The user interface affects how customers view and interact with your mobile application. On the other hand, the user experience impacts the experience your customers receive when interacting with your app.

So, why should Charlotte app developers care about UX/UI design?

Below we take a closer look at the significance or criticality of UX/UI design.

 

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1. Simplicity and usability

A product’s simple information presentation and its overall ease of use define its relevance and adoption. The UI/UX design ensures that customers can easily interact with an app. It also ensures that customers’ problems can be solved with ease. Charlotte app developers should care about UI/UX design because it enables customers to use the app in a meaningful way.

2. Accessibility and availability

The user interface and user experience affect how accessible and available your app is to your customers. An app that has a complex design means that it’s not accessible to a large demographic of users, particularly young people, old people, and those with disabilities. So, your app’s overall design defines how accessible it is to different demographics of users.

3. Customer-centricity

How your app is designed affects how it responds to your customers’ needs. Hard, complex applications deter potential users and affect how your customers interact with your brand. However, a simple, well-designed app with a clear interface is easily adaptable, meaning that customers will respond to your brand and message better. Therefore, an app’s overall design impacts its customer-centricity, providing better and more enhanced interaction solutions to your perceived customers.

4. Customer retention

Documented statistics show that businesses lose about 10% to 15% of customers every year due to poor customer retention. Indeed, the average customer retention rate across all industries is about 75.5%. So, how can businesses attract and at the same time retain their clients? Well, the answer is simple: customer engagement. The user interface and user experience play a pivotal role in engaging your customers. So, if you’re an enterprise that is struggling with customer retention, your UI/UX design can help solve this glaring challenge through customer engagement.

5. Trust

Trust emanates from transparency and accountability. Your app can communicate a lot about your brand, thus helping to build meaningful engagement with your target market. An easy-to-use and navigable app platform assures your customers that you are a trusted dealer and that your products and services can be trusted. This is precisely why Charlotte app developers should care about UX/UI design.

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Why Charlotte Developers Must Take UI/UX Design Seriously

Here are a few reasons UI/UX design helps Charlotte businesses:

  • Creates a positive impression on a business or product.
  • Attracts and retains a customer because of usability.
  •  Ensures customer trust through a seamless design.
  •  Enables businesses to convert prospective customers into loyal customers.
  • Ultimately, it improves a product’s usability and responsiveness.

In short, the relationship between a product’s digital success and UX/UI literacy is closely intertwined.

Contact NS804 to discover more about user experience and user interface design.

 

Videos – A Notable Trailblazer in Online Dating

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The mobile app revolution has taken the world by storm – from e-commerce apps that embrace realistic virtual and augmented reality shopping capabilities to video-based dating apps.

Recent developments in mobile apps show that the digital world will embrace a paradigm shift, making apps the next big thing after the internet. Already, the metaverse defined the limits of virtual spaces, signaling a new awakening in how we use and interact with the internet.

Today, video-based dating apps have defined a new frontier, eliminating the barriers set in previous dating apps. Traditionally, the online dating scene was a scam zone characterized by fake profiles and unrealistic characters.

However, today, this is about to change with new video-based, next-generation apps like PreVue Dating.

Here’s what we should expect with video-based, next-generation dating apps:

1. More authenticity

Documented evidence shows that there are many benefits to using a dating app with a video as opposed to one with just images. The first advantage is more authenticity. Videos allow users to showcase their personality, tone, and body language in ways that mere pictures cannot.

Videos give users a more personalized and accurate presentation of themselves, which helps create trust and increase the likelihood of a successful match. So, new dating apps that embrace the video-based capability will ensure more users and personalized experiences than dating apps without this new capability.

 

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2. Better communication

Truth be told: videos provide better communication and more personalized interaction than mere images or pictures. Precisely, videos allow users to exchange information and talk more realistically, ensuring that users can hear and respond to one another in real time. This capability can lead to more meaningful communication and deeper connections which is a critical element in online dating.

3. Improved safety

Videos can help improve the safety of users by allowing users to verify that those they are talking to are the people they’re claiming to be. Videos can also help users feel more comfortable meeting in person as they’ve already seen and talked to each other via video.

Let’s consider the following statistics:

  • One in every seven dating profiles may be fake
  • Of all 3.5 million profiles created every month, 500,000 may be fake
  • Romance scams resulted in losses of over $1.3 billion in the US in 2022
  • Canadian romance scam victims lost over $50 million in 2021
  • Australians lost at least $568 million in online dating scams in 2021
  • Social media remains a fundamental attack vector in online dating scams

So, video-based dating sites are gradually providing safety nets to most users in online dating sites.

4. User experience

There’s no denying that video-based dating apps are realistic and provide a better user experience. A dating app with a video feature can provide a more meaningful conversation and deeper connections and interactions. Users can share videos of themselves and others, making the app more meaningful and entertaining.

Already, a Forbes publication showed that video communication is being optimized to further physical distance and allow for social distancing – in both work and dating spheres.

So, when you combine this capability with the risk of physical communication in the wake of the Covid-19 pandemic, you realize that video-based communication is gaining momentum in bridging glaring gaps in physical communication.

5. Mutual attraction

Sharing videos with interesting captions on social media is nothing new. Facebook first launched its video function in 2007. YouTube began in 2005. And Snap Chat exploded after adding a 10-second video capability to its platform. TikTok is currently the new frontier in marketing, and it utilizes live and recorded videos of users.

There’s no denying that the short-form video model became a striking feature of most online applications – and this trend will grow. Despite this development, it has taken a few years for dating apps to adopt this feature.

But why the delay?

The prevailing theory is that it’s scary to show more online. Everyone has great photos and excellent captions depicting their ‘best angle’ and ‘their good side’ which provides psychological protection.

However, with platforms such as PreVue Dating taking video-form elements in their models, it shows just how videos are harder to fake and how the dating landscape is changing.

Videos indisputably allow users a better gauge of mutual attraction. And as users become more discretionary, videos will gain more momentum in the dating world, signaling a new normal to most users of online dating sites.

6. Increased confidence

Most people turn to online dating because it’s more confidential. Indeed, most online dating users prefer to first match with interested potential matches before meeting them in person. This ultimately provides psychological protection in case things do not go as planned.

The truth is – videos allow users to showcase their personality, tone, interests, and attitudes which can increase their confidence. This may be particularly helpful to those users nervous about meeting new people or people who may struggle with making the first impression.

7. Time-saving

Videos can be a more efficient way to get to know someone without wasting time. Instead of spending hours, days, or sometimes weeks getting to know someone, videos allow users to get a taste of someone’s interests and personality in minutes. Video-based capabilities help users establish compatibility without wasting time exchanging messages and texts.

8. Screening tool

One exhilarating aspect of videos in dating is that they can act as screening tools. Users can screen those they’re interested in before committing to a date or a meet-up. Screening can help reduce the number of mismatches and increase the chances of a successful date.

9. Hobbies and interests

Videos can help users showcase their interests and hobbies in a more meaningful way than written descriptions and images. By showcasing interests and hobbies in a more interactive and meaningful way, videos can help potential matches get a better understanding of what they have in common.

10. Better visibility

Adding a video on one’s dating profile provides better visibility and enables users to stand out from the crowd. This capability is especially important at a time when dating platforms are flooded by fake profiles. Adding a video boosts the number of potential matches, providing a more fulfilling and interactive online dating experience.

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PreVue Dating – A Path to Online Engagement

Online dating apps have been doing a lot of experimentation and innovation in videos. Some of these platforms allow basic features such as pulling and posting a video from your phone. Others offer full-blown video-chatting functionality. Dating apps have adopted various and varying rules and moderation capabilities to improve match quality and dating experiences.

NS804 has worked closely with online dating app players to identify proven strategies for online dating experiences. And with the wake of PreVue Dating, it’s becoming clear that video dating will be a frontier in online dating. However, it’s important to note that as video becomes a trend in online dating, users will have to adopt several safety guidelines.

Some of the main safety cornerstones for videos in online dating include:

  • Platform guidelines. Online dating platforms must be overtly clear about what’s appropriate content.
  • Community feedback. The online dating community must drive the common good with reporting buttons that flag and moderate content.
  • Human moderation. Human moderation is a critical element in reducing technology gaps and human errors. For instance, Facebook has approximately 15,000 reviewers hunting inappropriate content and fake news.
  • AI moderation. Many dating apps take appropriate precautions to protect their women users. AI-powered private detectors scan images for inappropriate content.
  • Privacy functionality. Controls when and how users use the video functionality feature. Some apps, for instance, allow chat users to blur their screens until they feel comfortable.

Contact NS804 to bring video-based capabilities to your online dating platform.

How Clients Benefit From Android Mobile App Developers In Denver

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The bustling capital of Colorado, Denver, has so much to offer out-of-town visitors and those looking for Android mobile app developers. Owing much to its phenomenal museums and historical landmarks, it’s a city that showcases its rich culture and heritage with panache. And it’s also home to some incredibly talented app development studios.

One of these studios is NS804, which also ranks as one of the most reviewed developers in Denver, according to the Manifest. Furthermore, we’re renowned for developing quality apps for our clients and have earned several accolades over the years. We’re Gold Verified on Clutch and have a comprehensive portfolio and many happy clients that back up the quality of our work.

But what makes us better than our peers, and what can you expect from NS804? We’re a full-service mobile app developer specializing in native Android and iOS development. That means we’ve amassed a team of specialists in all areas of app creation. 

We have designers, project managers, programmers, testers, writers, and even app store optimizers. So, our clients benefit immensely by having access to a ‘one-stop-shop’ instead of dealing with disparate entities, which only complicates the app development journey. But clients can enjoy further benefits, which we’ll explain in more detail below.

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A Team Of Android Mobile App Developers Utilizing Design

Design plays a fundamental role in the app development process. We start by designing a wireframe of the user interface (UI) and may even create a prototype. And we do this to show clients how their app will look, feel, and function. 

If they’re happy with the results, we’ll proceed with a minimum viable product (MVP) or a full-fledged product. But if they’re not, we’ll listen to their concerns, feedback, and suggestions before going back to the drawing board. And once we return with satisfying results, our clients will be eager to move forward. 

Since we’re one of the leading native Android mobile app developers in Denver, we’re inclined to use the latest best-in-class tools. And that means we’ll use Jetpack Compose to create beautiful and modern native UIs. These UIs will delight Android users and keep them engaged, especially those that have purchased the latest smartphones and tablets.

Android Mobile App Developers Demystify The Development Process 

Many clients are new to app development and have many questions. We’re always available to answer their questions and demystify the development process as best we can. After all, it’s not uncommon for clients to have questions about the following:

  • Notable similarities and differences between Android and iOS
  • Required tools for Android app development
  • Game engines and tools required for making Android mobile games
  • Ways to optimize an Android app or game
  • How to succeed on Google Play and other Android app stores
  • How to build a backend and implement analytics

Building Android Apps That Succeed

App projects are always risky, even on popular platforms such as Android. That’s why we always strive to keep clients informed about the progress of their projects and any issues or upcoming roadblocks that may hinder progression.   

And since we know the Android landscape so well, we’re aware of the various factors that could sink even the most promising projects. These may include a lack of a clear objective, an unintuitive UI, failure to iterate, poor marketing, or a disappointing user experience. However, we work closely with clients to ensure none of these materialize.

The Bottom Line

As one of the leading Android mobile app developers in Denver, we use our vast experience to create phenomenal apps according to spec. And since we know all of the ins and outs of the Android platform, we’re well-positioned to tackle the most demanding projects and to support these in the long term. Contact NS804 to learn how we’ll help you create the most engaging Android apps today! 

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Charlotte, VA Mobile App Trends to Know

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One proven fact about mobile apps is that they’re more popular than websites. The growth in smartphone ownership coupled with an uptick in internet penetration rates means that people today use mobile apps to access shopping platforms and do many other things like issuing payments, comparing prices, and contrasting where and when to shop.

Apps, in addition to their popularity, have an interactive and intuitive design. Interactive app designs are more popular and easy to use – and people tend to avoid apps and websites with complicated designs.

Statistics estimate that the average user has approximately 80 apps on their mobile devices. Ads continue to be the most popular source of revenue for mobile apps, making mobile apps a frontier in today’s digital world.

Here are common mobile app trends businesses and consumers must know

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1. Interconnected internet of things (IoT)

IoT is a dawning reality for most mobile applications. Sources estimate that the global internet of things will reach $320 billion by 2023. $226 billion of this estimate will come from mobile apps, signaling a new wake for mobile app adopters – enterprises, institutions, and markets at large.

According to Statista, the revenue associated with technologies that use IIoT will eclipse $1.5 trillion by 2025, highlighting the importance of IIoT integration in mobile apps.

Therefore, as mobile apps become a new frontier and with the projected growth in this market, it makes perfect sense for mobile app developers to integrate the interconnected internet of things in their creations, mobile apps included.

2. Apps for foldable devices

While it feels like a long time ago, foldable devices dominated the mobile app market in the last few decades. From Samsung to Nokia, foldable mobile phones have remained a strong force in the mobile market.

In 2019, mobile phone developers appeared to steer towards this traditional trend in mobile design. For instance, Samsung launched the Samsung Galaxy Fold, Huawei surprised us with the Huawei Mate, and Motorola was not left behind with its newest invention – Motorola Razr.

The difference between today’s foldable devices and what we experienced two decades ago is that the former fold to increase and decrease the screen size based on user preferences.

From a mobile app development perspective, content creators and resellers must account for this new development when designing and upgrading apps for foldable devices.

3. 5G technology

The dawn of the 5G technology will have a lasting impact on mobile app trends. For retailers, resellers, and content creators, the emergence of 5G technology will dictate how apps are developed, their speed, and their reaction to user touches.

Looking at the uptake of 5G technology, we realize a surprising trend. In 2019, there were 3.7 million 5 G-supported smartphone devices. This figure rose to almost 1030 supported devices in 2023.

5G technology means a lot for mobile app development.

First and foremost, mobile app developers must design with speed and latency in mind. For instance, 5G technology promises ten times more speed and almost a similar decrease in latency.

Depending on the network operator, 5G technology will be 100 times faster than 4G. The development and infusion of 5G by mobile operators mean that mobile app designers must incorporate more features without worrying much about the app’s functionality and overall performance.

4. Cloud computing

The emergence of cloud computing promises a lot for mobile app developers. The growth in cloud services is supported by three leading platforms – Amazon Web Services (AWS), Google Cloud Platform (GCP), and Microsoft Azure.

The cloud provides enhanced storage, allowing apps and processors to process and store information quickly. The emergence and growth of cloud platforms further imply that developers will need to incorporate this new frontier in their developments.

Cloud computing will benefit apps in the following ways:

  • Accessibility. Easy accessibility of mobile apps and mobile app features anywhere and anytime.
  • Flexibility. Cloud will enable app users and developers to easily get rid of any software and any hardware.
  • Security. Cloud computing provides apps with centralized security, meaning that app users do not have to worry about data privacy.
  • Performance. Apps can perform more effectively because the cloud provides a superior user experience and better performance.
  • Continuity. Cloud computing allows for business continuity because the cloud secures business-critical information, allowing it to be accessed even during a disaster or calamity.
  • Cost. Cloud provides cost savings because you only have to pay for a designated subscription and increase this subscription depending on changes or adjustments in your storage and processing needs.

Cloud facilitates quick application development and provides instant business insights to consumers and enterprises seeking to leverage their business data to make informed, data-driven business decisions.#

5. AI and ML

The use of artificial intelligence and machine learning has been on the rise in recent years, and this trend will rise in 2024. What artificial intelligence and machine learning do is that they enable mobile apps to understand human behavior. AI and ML provide better user experiences like enhanced user preference and personalized experiences.

6. Metaverse-like experiences

The notion of the metaverse as a world integrating different user experiences has gained traction in the last few years. In 2023, we will see the growth and uptake of metaverse-like experiences in individual apps.

The growth and uptick in metaverse-like experiences will see mobile app users moving between different app experiences and accessing a wide range of services from a single platform.

Major meta players like Roblox, Microsoft, Facebook, and Decentraland are all working towards reimagining mobile apps that offer a virtual world where users can interact, collaborate, share, create, and participate in activities.

7. Integration of gamification

The lines between mobile apps and games are blurred – and soon, we will see the emergence of gamification in mobile apps. The gamification of apps in non-gaming fields like health and fitness, education, and productivity will provide users with immersive and engaging experiences.

The essence of gamification in apps is pretty simple, it’s geared to engage and motivate users, thus helping them accomplish goals by awarding virtual points or virtual awards.

For instance, a health and fitness app can use gamification to encourage users to participate in competitions and earn points when they accomplish a specific target. Gamification will ultimately shape how mobile apps are used and perceived by users.

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NS804 – Supporting Charlotte’s Digital Transformation

Charlotte County in south-central Virginia is a small town with a potential for economic growth. Business parks cover this local township, highlighting its potential for local and regional economic growth.

Charlotte’s rural culture signifies a favorable tax structure and lower land rates. So, if you intend to start a business in Charlotte, VA, you’re in the right place.

At NS804, we provide superior solutions in mobile app development in Charlotte, VA. So, if you’re running a business or planning to start one, you can always rely on our expertise to stir your journey.

Charlotte’s rural culture presents a digital opportunity for entrepreneurs willing to adopt digital solutions. Our mobile app development solutions allow you to access your target customers, whether inside Charlotte County or in its vicinity.

Reach us today for superior mobile app development solutions – whether you’re looking for IOS apps, Android apps, or hybrid apps.

The Ultimate Guide For Android Mobile App Development Basics

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Mastering the Android platform as a developer always starts by comprehending the mobile app development basics. And that’s because the Android development ecosystem is incredibly dense and complex. Consider that it’s necessary to know two programming languages for this platform: Java and Kotlin. And while some programmers may scoff at the idea of familiarizing themselves with both languages, it’s a necessary step.

But why should programmers go to such lengths when it’s possible to develop Android apps if they only know one of these languages? That’s because it’s good practice to update apps regularly. And after a certain period, it’s essential to modernize apps, which may include moving from a dated programming language to a current one. Thus, developers planning to update Android apps should have the knowledge and skills to port these from the older Java code to the newer Kotlin codebase.

Sometimes, it’s necessary to know additional languages, such as C#, JavaScript, or even Python, for cross-platform development. And with such a large variety of programming languages, developers also have to deal with many integrated development environments (IDEs) and software development kits (SDKs).

Then, the types of apps developers make will impact tooling choices. For example, making a short-form video app like TikTok will require a different toolchain to a battle royale game such as Fortnite. And if developers wish to include networking features, considerations regarding backend and integration systems become paramount.

With so many considerations, Android development seems harrowing, especially for newcomers. That’s why we’ve compiled this handy guide to help aspiring and even seasoned developers understand Android mobile app development basics. 

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Android Mobile App Development Basics: Choosing The Right Development Environment

So you’ve taken the time to research the market and are now busy planning your mobile app strategy. However, you’ve yet to pick your development environment, which will play a crucial role in determining the overall development experience. It may even impact the success or failure of your upcoming app project, so research all the development environments thoroughly before settling on one.

But what do you even pick with so many Android development tools available? If you’re planning on making a native app, then Android Studio is a great choice. It’s Google’s official and recommended IDE and features the Jetpack Compose user interface (UI) designer, Android Emulator, and intelligent code editor. Also, you’ll need to download the Android SDK, NDK, and Java SE Development Kit (JDK).

But if you’re planning on making a cross-platform or hybrid app, you may want to consider another development environment. There’s Visual Studio with Xamarin for cross-platform apps with native performance. And then, there’s Flutter and React Native for making impressive-looking hybrid apps.

If you decide to make a mobile game, you’ll want to use a game engine such as Unity or Unreal Engine. Both engines provide their own asset content pipelines and tooling for creating animations, levels, and visual effects. However, Unity and Unreal recommend and offer a download pathway for the Visual Studio IDE for coding.

Gaining Programming Language Proficiency 

If you’ve picked Android Studio, you’ll need to gain proficiency in both Java and Kotlin. But if you’re a new developer, start with Kotlin since it’s a more modern language with a better and more streamlined syntax. If you already have experience in Java or any object-oriented language from the C family, it should only take several weeks to learn Kotlin.

But it’s also crucial to become proficient in JavaScript Object Notation (JSON) and Extensible Markup Language (XML). JSON is a file type based on an open standard used for parsing and storing data objects. XML can also parse, structure, and manage data but can’t perform computing calculations.

For the majority of Android app development scenarios, Java, Kotlin, JSON, and XML should suffice. But what if you already have C or C++ proficiency and want to develop Android mobile games? The good news is that Google offers the Android Game Development Kit (AGDK) for developers with C/C++ skills. It’s a comprehensive suite of libraries and tools with easy integrations for game engines, such as Unity. 

And on the subject of Unity, if you opt for this engine, you may want to use the C# programming language. If you already know Java or Kotlin, C# is easy to pick up and start making simple games within days. Moreover, Unity provides many in-depth tutorials and programming resources to help newcomers become proficient with C#, the game engine, and mobile app development basics.  

How To Structure A Basic Android App’s UI With Jetpack Compose

Google recommends that developers use the Jetpack Compose UI framework for making modern Android apps. And that’s because it simplifies the creation of UIs with dynamic animations, styles, and themes. Its composable functions make it easy to change states and add images, texts, lists, grids, and scrollable columns. 

A few neat features of Jetpack Compose, which should also excite UI/UX designers, are its Material Design and Material Theming. These allow designers to make their apps more accessible and attractive to a larger demographic of users. Designers can alter all aspects of an app’s UI, from its typography to its colors. 

And some of the more advanced features of Jetpack Compose allow smooth navigation between screens, navigation across multiple screens, and passing of data between screens. With the proliferation of foldable Android smartphones, designers must take advantage of the additional screen real estate as efficiently as possible. 

One way to do this is by creating an adaptive app featuring dynamic navigation. This approach allows the app’s UI to transform elegantly and fluidly for any screen size, orientation, form factor, and device type. Moreover, there’s no loss or degradation of usability of the app, regardless of these changing factors.

Understanding Persistent Data On Android

It’s necessary to read, store, and manipulate data between an app and a relational database, such as SQLite. And that’s because you’ll need to store all kinds of app and user data and do so securely. But setting up a database and dealing with so much data can be difficult, especially for those getting to grips with Android mobile app development basics.

However, one of the most useful Kotlin APIs for this purpose is Room, which is part of the Jetpack library. It acts as an abstraction layer for configuring SQLite databases and reading, manipulating, and querying stored data. 

Sometimes, it’s more sensible to store user data and preferences on the device instead of a relational database, especially if the app will predominantly operate offline. DataStore is yet another Jetpack tool but meant for smaller datasets, such as typed objects or key-value pairs. Another benefit of DataStore is that it performs asynchronous operations but can also perform synchronous operations. This helps deal with legacy codebases designed for handling data and disk I/O operations in a synchronous manner. 

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In Conclusion

The Android platform offers new and seasoned developers a rich and dynamic app development ecosystem that’s worth exploring. But before you embark on this journey, it’s best to internalize a few of the key points that we’ve covered in our guide about Android mobile app development basics. Contact NS804 to learn how we’ll help you create engaging Android apps using the best practices and industry-leading technologies.

Are You an Appreneur? What Today’s Mobile App Developers Need to Know

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Appreneur is a new concept that refers to individuals and businesses involved in developing apps. Appreneur is responsible for developing mobile applications from inception to completion. Today, more than ever, apps are revolving at a high rate, requiring that app developers keep up with new trends and changes.

So, here are a few things that today’s appreneurs need to know:

1. Coding skills

Appreneurs must be conversant with multiple programming languages. Strong coding and development skills in many languages are a requirement for appreneurs seeking to target a diverse market.

2. Android foundations

Android foundations are a requirement for developers seeking new markets. That’s why appreneurs must hire people with strong skills in either Java or Kotlin. Strong programming and development skills in multiple programming languages let you develop diverse types of apps, thus targeting a larger market than companies with limited programming languages.

 

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3. Touchless interface

One key emerging trend in mobile applications is the touchless interface. Indeed, Gartner predicts that 50% of mobile applications will have at least one touchless experience by 2023.

Today, most users are already familiar with touchless user interfaces. For instance, using biometrics as a double authentication factor will surge in new and upcoming mobile applications. Finance and payment apps will require users to identify themselves with touchless interfaces, providing an enhanced and superior user experience.

4. Virtual and augmented reality

If you’re in the fashion industry, you already know about virtual outfits. Virtualization allows consumers to see exactly how their clothing will turn out immediately after they wear it. So, fashion houses use virtual and augmented reality to improve shopping behavior.

In 2023 and beyond, virtual reality will revolutionize the clothing and fashion industry, opening new markets for appreneurs seeking to leverage this niche. So, appreneurs must embed virtual and augmented capabilities in their apps.

5. Audio-focused social media

Camera and video-focused apps may be the next big thing. However, the traditional audio-based format is getting attention in the social space. One classic example is Clubhouse, an audio-focused social media conversational platform with over 10 million users.

Appreneurs must be privy to this new evolution in audio and video-focused applications. Appreneurs must design apps that answer the most pressing questions like video and camera. They must ensure these new capabilities are well-captured in mobile applications.

6. User-friendliness

The technology adoption model (TAM) identifies that users adopt new technologies for two main reasons: ease of use and perceived usefulness. Appreneurs must be able to create code that’s easy to use while also designing the user interface in a friendly manner.

App adoption and use will directly affect how users interact and use these new forms of technology. In addition, the elderly, children, and disabled populations will rely on user-friendly apps instead of complex and sophisticated applications.

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NS804 – Leverage a Unified App Development Platform

NS804 is a leading and trusted developer of mobile applications. Whether you’re seeking an Android app for a small enterprise or an IOS app for a large organization, NS804 provides solutions tailored to your needs. In addition, NS804 has experience developing hybrid apps that help answer all your digital marketing questions.

Contact NS804 today to take advantage of a unified platform.

6 Ways a Mobile App Can Be an Enterprise Cost-Saving Tool

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Mobile apps are increasing in popularity and adoption. Almost 48% of small businesses have adopted mobile apps, thanks to smartphone adoption and internet penetration rates.

In 2022, almost half of all small enterprises had a mobile application to connect with new and existing customers. This figure represents a 10% jump from the previous year.

In addition, almost 28% of small businesses that did not have a mobile app reported that they had plans to adopt one to support future business growth. These statistics point to the growing popularity of mobile applications in the contemporary business landscape.

Trends in Mobile App Adoption

The rising popularity and the growing adoption of mobile apps come from a combination of factors. For instance, reported findings indicate the following:

  • Mobile apps will generate $935 billion in sales in 2023
  • Apple app store has almost 2 million apps for download
  • There are 3 million apps available for download in Google Play Store
  • 22% of millennials open an app 50 times a day
  • 5 hours are spent opening mobile apps every day

In addition to these statistics, findings show that in 2022, only 13% of businesses did not intend to release a mobile app, compared to 26% in 2021.

 

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Benefits of Mobile Apps

There’s no denying that the increased adoption of mobile apps comes because of several reasons:

  • Faster operation. Mobile apps are way faster than websites and web browsers
  • Personalized experience. Mobile apps have one-on-one support
  • Online and offline. Mobile apps have both online and offline capabilities
  • Instant updates. Mobile apps provide instant updates and notifications
  • Branding possibilities. Mobile apps have a huge potential for branding
  • User interaction. Mobile apps extend enhanced user interaction
  • Robust features. Mobile apps embed many features that enhance their usability

Despite the far-reaching implications of mobile apps in the contemporary business landscape, a key reason enterprises adopt mobile apps is due to their cost-cutting capabilities.

6 Ways a Mobile App can be a Cost-saving Tool

1. Inventory management, control, and tracking

Published statistics note that the inventory carrying costs will total approximately 20% to 30% of the total inventory value. Essentially, inventory carrying costs are calculated as a percentage of a business’s total inventory at a specific time and in a particular period.

Mobile apps make it easy to track inventory costs. Mobile apps make it easy for shop floor managers to check inventory levels, process payments, and analyze daily activities. In addition, mobile apps help organizations check the day-to-day inventory activities in real time.

2. Employee visibility

Employee costs are a critical expenditure. Employee costs cover salaries, overheads, recruiting, equipment, pensions, and employer national insurance contributions. Managing and monitoring your employee costs can help you achieve cost-saving opportunities.

Mobile apps facilitate employee tracking and help in team management. Mobile apps help managers to get the most appropriate worker to the job in real time. In addition, it helps managers to know an employee’s whereabouts in case of a disaster – and track time accurately.

3. Shipment and logistics tracking

Shipment issues are bound to occur in any organization. Items are likely to be damaged or destroyed during a shipment. Shipping costs are sometimes unreasonably high, and lacking knowledge about international shipping continues to take a toll on most companies.

In addition, shipping route disruptions and the stress of route disruptions continue to affect organizations of different sizes and scales. Harsh environmental conditions and lost items further derail the free movement of goods and deliveries. Luckily, mobile apps offset some (if not all) of these challenges.

GPS tracking apps allow visualization, optimization, and updating of routes, saving shipping time and fuel costs. Real-time visualization helps trucks and shipments to avoid challenges related to route disruptions and costly damages.

4. Measuring asset performance

A popular saying states that what cannot be measured cannot be improved. Measuring is a critical part of improvement and service performance cannot be achieved if it can’t be measured.

Luckily, mobile apps provide more opportunities to evaluate asset performance. Mobile apps ensure that assets run at full performance through shorter maintenance and shorter response times. Mobile apps further provide visibility in machine and plant performance, helping shop floor managers monitor plant health through predictive maintenance.

5. Mobile CRM

Customer relationships are the lifeblood of any successful enterprise. Successful organizations are anchored on superior customer service, allowing organizations to be at the forefront of customer adoption and retention.

Mobile apps have bridged the gap between customers and support. Today, more than ever, organizations are connecting more with consumers, thanks to mobile apps. One way that mobile apps help to reduce customer contact time is through real-time chat support.

Mobile apps allow enterprises to collect and process meaningful information. Customer feedback can be collected and processed in real time. In addition, mobile apps help to address customer disgruntlement since concerns can be received and processed without wasting time.

6. Replace manual processes

Did you know that mobile apps have reduced labor-intensive business processes? Going paperless helps with environmental responsibility and conservation and opens cost-cutting opportunities, allowing enterprises to invest their money in more meaningful business processes.

Mobile apps provide automation capabilities, reducing manual processes to cut costs and save time. In addition, going paperless not only reduces the often paper-oriented tasks, it significantly reduces the risks associated with manual entries.

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How Mobile Apps Transform Business Processes

Against the backdrop of business process improvement are huge obstacles and customer-facing challenges that must be solved. Luckily, mobile apps have helped offset most of these challenges through better and more improved digital capabilities.

Mobile apps help with systematic data processing and management. Today, organizations collect and analyze significant amounts of data in real-time and use this data to make improved business decisions.

In addition, mobile apps provide improved marketing of new product offerings. Before, organizations used offline media to reach their target audience. Traditional offline media included newspaper ads, mail advertising, billboards, and TV advertisement.

Today, mobile apps have reduced traditional advertising costs with new and improved marketing models. Mobile apps have increased customer reach because over 6.8 billion users have smartphone devices. In addition, approximately 5.1 billion people globally have an internet connection.

If you consider the growth of remote working, you realize just how important mobile apps are in this transformation. Work-from-home is a new standard for most countries and across diverse industries.

The U.S. Congress adopted a new directive that shifted the standard work week from 40 hours to 32-hour work-week, providing room for an efficient workforce. Achieving work-life balance has been a pressing issue for most workers. However, with the rising adoption of smartphone devices and the infiltration of mobile apps, organizations are today achieving work-life balance and creating efficient workforces.

Therefore, looking at mobile apps, you realize the cost-saving opportunities they have provided to individuals and organizations. From digital marketing to remote working, mobile apps continue to free e-commerce and revolutionize the digital marketplace.

NS804 – Reliable Mobile App Development Partner

NS804 supports organizations throughout the different lifecycle stages of mobile development. NS804 works closely with many stakeholders (app developers, business owners, and marketers) to develop highly customized apps. Our vision is to bridge gaps in mobile app adoption by businesses and customers.

Reach out to us for mobile app development solutions.

Android Studios: Are There Any Experienced Mobile App Developers In Charlotte?

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If you’ve been feverishly searching for experienced Android studios in Charlotte, North Carolina — you’ve come to the right place! Not only is NS804 one of the leading lights of the mobile app development world in the Queen City, but we’ve also received many accolades. 

And while we pride ourselves on being one of the most prominent Android studios in this dynamic city, we’re experts at cross-platform native app development. That means that we know both Android and iOS platforms intimately and are renowned for creating engaging and performant apps for either platform.

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However, you may not be interested in iOS and only care about targeting Android for your upcoming project. Or you’re thinking of releasing an iOS version of your app at a later stage but want to focus on Android for now. Whatever scenarios you’re currently contemplating, we’re here to help you make the right choices and accomplish your goals.

But now you may be wondering what to expect from one of the most prolific mobile app developers in Charlotte. And if you’re embarking on your first app project, we understand you’ll have many questions. Also, we know there isn’t enough information available about what Android studios can offer their clients. 

So, to make things easy for you, we’ve prepared this in-depth article to demystify a matter that may seem obscure. Read on to learn more about what one of Charlotte’s most talented Android studios can do for you!

The Best Android Studios Go Native 

We’re now living in the era of powerful cross-platform development frameworks. These include the likes of Flutter, Ionic, and Reactive Native. While the latter framework promises native performance, it’s still fundamentally a hybrid development toolkit. Furthermore, it requires a significant degree of optimization to create performant apps. 

Now there’s nothing necessarily wrong with using these platforms, especially for startups on a tight budget. Cross-platform hybrid frameworks make app development cheaper and faster but not necessarily better. And by better, we mean that hybrid-developed apps seldom reach the quality and performance levels of native apps.

However, if you’re targeting a single platform, especially Android, there’s little to no reason to opt for hybrid app development. And the best part is that Google offers exceptional native development tools to create engaging Android apps. 

They offer the Android Studio integrated development environment (IDE) and several robust tools free of charge. Furthermore, these include well-written documentation, tutorials, and even training videos to help anyone commence their app development journey. 

Therefore, there’s no excuse not to take advantage of all these free resources. But if app development seems too complex or beyond your capabilities, consider partnering with NS804 to complete your Android project. Our deep knowledge and expertise of Google’s entire Android development stack put us in a position to deliver apps according to your exact specifications.

Creating The Perfect Android User Interface (UI)

There are considerable differences between the UIs and gesture navigation systems between Android and iOS. Yet many cross-platform mobile app developers attempt to make them similar when targeting both platforms. Unfortunately, this is a massive oversight that worsens the experience for users in the general sense. 

That’s why we continuously stress the importance of native app development, as it impacts the overall quality of an app. It’s not just about performance but also how the app looks and feels. That’s why it’s crucial to have an experienced UI/UX designer on the team with intimate knowledge of Android’s native UI. 

Moreover, this designer should feel at home with Jetpack Compose — the official Android UI development toolkit that integrates fluidly with several Kotlin application programming interfaces (APIs). And what makes Jetpack Compose so powerful is that it helps designers make engaging UIs for small and large screens. 

Let’s not forget that the Android ecosystem is larger and more varied than iOS. When targeting Android, you must consider the multiple screen sizes of smartphones, tablets, foldable devices, smartwatches, smart TVs, notebooks (Google Chromebooks and Windows 11 PCs), and vehicle dashboard systems (Android Auto). 

But the most experienced Android studios know how to create responsive UIs that work with any device flawlessly. They can foresee when and where issues may arise while working on an early wireframe UI or prototype. Then, implement the solutions to deal with any bottlenecks to avoid costly and time-consuming workarounds that may occur later on.

 

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Working With Firebase

Without any doubt, you’ll likely need a backend developer for your upcoming Android project. You may need to store client credentials on a database, authenticate users, or even keep track of scores on a leaderboard if you’re creating a mobile game. In most cases, you’ll use either an SQLite or NoSQL database and work closely with the backend developer.

But you may want a more elegant cloud-based solution that minimizes the need for a backend developer. In that case, you may opt for Google’s Firebase solution, which includes several powerful analytics tools. Therefore, you can spend most of your resources working on and improving your app without worrying as much about the backend elements. 

Another reason why you’d want to use Firebase is for its Crashlytics feature, as it’s a lightweight crash reporting tool. It will give you real-time reports with in-depth insights into the health of your app. And it’s possible to conduct A/B testing and remote configurations via Firebase, which means you’ll cut down on tools for these additional tasks. 

Of course, if you’ve partnered with one of the leading mobile app developers in Charlotte, you won’t have to go it alone. You can rely on NS804 to integrate Firebase into your app development toolchain.

Making Mobile Games For The Massive Android Market

In 2023, Android ranks as one of the largest and most important gaming platforms. It also overshadows iOS significantly, even though Apple Arcade has made great strides as a game subscription service. Nevertheless, Android dominates, with 75% of all smartphones and tablets in the world powered by this operating system (OS).  

Then, there are Android gaming smartphones available in the marketplace, such as the Asus ROG phones. And devices such as the Nvidia Shield Android TV Pro gives gamers a console-like experience at an affordable price. Moreover, Microsoft’s Windows 11 OS can run Android apps and games from the Amazon Appstore. Thus, there’s no shortage of devices capable of running Android games, making it a truly all-encompassing platform.

And the world’s most popular game engines and tools vendors have responded in kind. Construct, GameMaker, Godot, Unity, and Unreal Engine all offer Android export modules. And Unity takes things several steps further by having the capability to run and export to Chrome OS (Google Chromebooks). A key benefit of Chromebooks is that they can run Android, Linux, and Windows apps and games. 

Making games is hard enough, but supporting all these devices requires the expertise of a professional studio. While an Android game should run on all these devices without issues — this seldom happens. It’s not uncommon for mobile games to run great on specific devices and perform poorly on others. However, the most effective Android studios know how to optimize mobile games for a wide range of devices, even those not commonly used.

In Conclusion

There are several mobile app developers in Charlotte, yet NS804 stands apart due to experience and reputation. Furthermore, we’re one of the top Android studios in Charlotte but also have a notable presence in Denver and Richmond. Contact us today to learn how NS804 can help you create Android apps that engage users on Google Play and beyond!

Every Mobile App Development Strategy Should Have These 6 Things

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Today, the number of smartphone users surpasses 6 billion. Indeed, this number will increase by several hundred million in the coming years. Further statistics predict a drastic growth in interconnected devices, with a speculated 7.4 million households in the United States alone expected to have interconnected devices like smartphones, wearables, and tablets by 2025.

It’s not a surprise that most homes, offices, and commercial establishments have started responding to this growth, with most enterprises seeking to reinforce their brands with a mobile app. Soon, most people will shop entirely using mobile phones.

Already, online carts have taken over as the next frontier for shopping. More and more retail outlets are seeking to leverage online shopping trends. Today, there are more than 3 billion shoppers, a significant increase in the last few years. Indeed, reliable statistics show that today, 29% of the world’s population are digital buyers.

Although enterprises, mostly brick-and-mortar stores are turning digital, a successful transition demands a digital transformation strategy. They understand that developing a mobile app is not enough, a mobile app development activity must be accompanied by a development strategy that responds favorably to existing market needs and fulfills customer purchasing habits.

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Here are six things every mobile app development strategy must have;

1. Target audience

Although your business already has its target customers or market, your mobile app must also know who precisely to target. You cannot simply develop a mobile app without your customers in mind. Your customer-facing app must have an ideal user in mind.

And your mobile strategy must incorporate this particular element of any mobile app. Defining your user profile as part of your mobile app development strategy helps you to know their buying habits, their shopping patterns as well as their pain points.

Identifying your target users helps you to know what app your customers will not only find useful but equally irresistible. However, remember that if you’re developing an employee-facing app, you must identify which employees are interacting with the app. Ask yourself what features this app will incorporate to allow your employees to work away from their desks.

What type of an app will your employees find to be both a time-saver and a productivity booster? Identifying what precisely defines a great app in terms of user profiling is a key metric for any mobile app development strategy.

2. Market research

Scanning your market to identify your competitors, their advantages, prices, and products is a key element of your overall mobile app development strategy. Conduct a market scan to know what exactly to capture in your new digital solution.

Always remember that no action is without research and no research without action. With this mantra in mind, you’ll be able to develop an app that best answers your customers’ concerns and fills critical gaps in the market.

Perform thorough market research before your coders start laying down your app’s foundation. In addition, ensure you scrutinize your market before your mobile app development partner embarks on the process of coding.

The importance of conducting market research is to mitigate any risks. It helps you know what features your product needs to help satisfy customers’ needs. In addition, it helps you know what problem you’re solving and how to get there.

Here are the steps to conduct market research:

  • Define your opportunity and problem
  • Develop your marketing research plan
  • Collect relevant data
  • Analyze data and findings
  • Put your research into action

You can leverage many tools like Google trends, social mentions, and Attest, and answer your public to get a good grip on your market and your customers. Your primary goal should be solving glaring problems using your app.

3. Customer experience

Most people develop an app without customers in mind. Remember that your customers come first in any mobile app development strategy. They are the focal point of your mobile app development strategy.

Ensure that your mobile app has a superior customer experience and an intuitive interface. In addition, target to render a flawless user experience that expands your market reach by making the app easy and fast to use.

Customers should not struggle with primary features such as search, shopping, messaging, customer support, and offline capabilities. Ensure that you develop both a seamless interaction and a superior user interface and user experience.

Some steps to develop a superior interface include:

  • Keep your interface simple
  • Create consistency using simple UI elements
  • Be objective in page layout
  • Use colors and text strategically
  • Use typography for hierarchy and clarity
  • Think about potential defaults
  • Ensure the system communicates what’s happening

The mobile app must have intuitive navigation for a superior customer experience.

4. App development approach

Having a superior user experience is a key element. However, the mobile app development approach is of paramount importance. Ensure that your app is easy to use and can allure different classes and categories of users.

Your mobile app development approach comes first. You must select an experienced and seasoned team to do the job. Your mobile app development team will know what needs to be done, how, and why.

However, remember that you can either build the app yourself (in-house) or outsource the app development efforts. An analysis of over 200 studies found that 85 of these studies talk about outsourcing as an effective method to reduce costs.

The benefits of outsourcing mobile app development include;

  • Helps achieve a high level of security
  • There’s a smooth workflow
  • Round-the-clock services
  • Better productivity
  • Innovative ideas
  • Speeds up the development
  • Reduces costs
  • A talented pool of specialists

In addition, you access the latest tools and technologies, ensuring that you enjoy the best-in-class app development.

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5. Monetization scheme

Remember that the end goal of any mobile app is to monetize your products and offerings. Enterprises are rapidly endorsing mobile app development solutions to increase their revenues and profits.

Brick-and-mortar enterprises are seeking digitization to maximize the many opportunities that come with going digital. Therefore, your mobile app development strategy must have monetization in place to yield the best results.

That’s why it’s advisable before launching your mobile app, to do thorough marketing and advertising to ensure it’s well-known by those it targets to reach. Understanding the where and when of pay thresholds is a critical component of your mobile app development strategy.

A well-developed app strategy sets the correct benchmarks that will help you estimate and zero in on the targeted number of downloads. That’s why mobile app marketing can significantly and directly affect your revenues, allowing you to generate leads and close sales.

Framing your app’s monetization scheme and developing a monetization framework will ensure that your app effectively reaches out to new customers and generates the desired sales.

6. Data security

Last but not least, define your data security protocols. Data is the new engine because it helps enterprises understand customers’ shopping habits and make meaningful decisions from collected insights.

However, you cannot understand your app’s reach, overall potential, and future capabilities without basing these evaluation decisions on data. So, ensure that your app has the relevant features to collect and analyze data, including click-through rates, customer conversion rates, download rates, and purchase numbers.

Alongside data capabilities lies a fundamental question of data integrity and customer privacy. As you embark on your app development you must remember that privacy and confidentiality are at the center of successful app adoption and use.

Your app development strategy must capture the right protocol to protect data and ensure maximum privacy and confidentiality. Security is a fundamental consideration for your app.

Define how your data will be protected. How will customers know that their data is in safe hands? How will they be assured that their credit and financial information is protected?

NS804 – Bridging Gaps in Mobile App Development Strategy

At NS804, we are seasoned developers of superior mobile app solutions. Whether you’re looking for an Android app for a small enterprise or seeking a robust iOS app for a large multi-international, we have all it takes to design, develop, and maintain an app for businesses of different sizes and scale.

So, whether you need an Android, iOS, or hybrid app, whether it’s customer-facing or employee-facing, we have you covered.

Contact NS804 for questions and solutions on mobile app development strategy.