8 Mobile App Development Trends in 2023

The e-commerce industry ushered in the mobile app development landscape. That’s because consumers were gradually shifting from computer-based interaction to mobile-based buying. In addition, the upsurge in mobile phones and the rising popularity of shopping using smartphones further opened an avenue for mobile commerce.

Mobile app development responds to this drastic change in consumer shopping habits. Mobile apps assist individual consumers shop and pay online while still tracking and receiving products through their smartphones. That’s why leading e-commerce stores such as Amazon, Walmart, Macy’s, Best Buy, Apple, and Target were quick to reinvent their digital strategies.

As we usher in 2023, it’s important to note that several trends will dominate the mobile app development market. In this post, we look at some of the trends that will dominate the mobile app industry, with a closer look at such trends as 5G, IoT, cloud, and artificial intelligence.

Here are 8 Mobile App Development Trends in 2023:

1. Artificial Intelligence and Machine Learning

Artificial intelligence is a new digital technology that’s transforming how customers shop. The infusion of artificial intelligence in digital platforms has helped e-commerce and m-commerce stores to understand consumers and emulate their shopping behaviors.

It’s important to note that to know how artificial intelligence shapes online shopping, it’s equally crucial to understand how machine learning enables machines and endpoints to be more intelligent. Machine learning collects vast amounts of user data, processes this information, and helps these machines to copy or emulate human actions from collected data.

So, a key trend to watch out for is artificial intelligence and machine learning empowering machines to be more innovative, interactive, and agile in communicating and emulating online consumers. This, in turn, will have a catalytic effect on online e-commerce stores, helping these digital shopping outlets personalize their interactions with consumers and make shopping more enjoyable and personalized.

SCHEDULE A CONSULTATION WITH AN APP DEVELOPMENT EXPERT TO GET A CUSTOMIZED QUOTE!

2. Adoption of Cloud Technology

Cloud technology has transformed how mobile apps are developed and deployed. Cloud technology has revolutionized how apps are used, and this trend will solidify in 2023. The utilization of cloud technology has allowed for greater flexibility, security, and scalability in mobile app development.

Cloud computing has further enabled developers to develop apps quickly and more efficiently. In addition, alongside helping developers create apps faster and more efficiently, cloud technology assists mobile app users in securely storing their information, including credit card information, digital assets, and data. Users can also access this information and data faster and more securely.

3. Metaverse-like Experiences

The metaverse is an app that integrates different online experiences. In 2023, users will see the growth of metaverse-like online experiences within individual apps. Users will move between and among different app experiences. Users will also access a wide range of services and experiences on a single app or platform. In addition, by integrating metaverse-like experiences, users will use their apps to compare different products visually and make informed decisions courtesy of this ‘live’ or realistic interaction with online apps.

4. 5G Technology

The 5G technology will satisfy or simply meet users’ need for speed and efficiency. 5G technology will offer increased speed, more latency, and faster data transfer. In addition, we are likely to see mobile app developers optimizing the 5G technology to improve an app’s functionality and inject more efficiency. Developers will leverage the 5G technology, optimizing its strong network to include more features such as augmented and virtual reality experiences. In addition, developers will use 5G technology to provide better cloud experiences and improved live streaming.

5. Gamification of Apps

There’s recently been a fusion between apps and games. Indeed, 2023 will see this line becoming fainter. There’s also an increasing gamification of apps in domains like healthcare and fitness, productivity, and education, providing users with more interactions and engagement. The benefit of gamification is to allow users to meet their goals and complete tasks quickly and efficiently by awarding points or virtual rewards for every milestone completed. For instance, a health and fitness app can encourage users to complete exercises by awarding them virtual gifts for completed milestones.

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6. Integration of Apps

The Internet of Things IoT is here with us, allowing devices such as wearables, computers, and laptops seamlessly integrate and communicate in real-time. There’s no doubt that the growing proliferation of interconnected devices such as voice assistants, wearables, and smartphone devices will spur up opportunities for mobile app integration in 2023 and beyond.

Users will control their computers, phones, laptops, cars, and virtual machines with their smartphone devices, providing seamless experiences and more convenience across their interconnected platforms and devices.

According to documented statistics, the smartphone valuation market will reach $10 billion by 2028, with North America contributing slightly over a third of that valuation. More advanced thermostats, lights, cleaning systems, and security systems will be accessible and remotely controlled by apps. So, residential owners and housing developers must consider the rising possibility of smart homes; a reality that will be predominantly controlled and centered on mobile apps.

7. Beacon Technology

Beacons emerged in 2013, but they’ve become more popular in the mobile app market. The online retail market experienced a 65% revenue increase with the deployment of beacon technology in 2021. Beacon technology is revolutionizing the online retail market because of the propensity of Bluetooth technology to use low energy to transmit signals based on a user’s location.

Beacon Technology allows for location-specific, real-time alerts. The beacon technology enables enterprises, especially e-commerce stores, to understand user shopping habits and spending preferences. Real-time, location-specific alerts benefit enterprises looking forward to optimizing data to suit consumers’ shopping habits.

8. Augmented and Virtual Reality

The emergence of augmented and virtual reality prompts the development of travel, entertainment, gaming, and live-streaming applications. Today, more than ever, virtual reality allows mobile users to see what they’re buying. Augmented reality provides a detailed perspective and a 3-D view of commodities and products, helping buyers make more informed buying decisions.

AR and VR provide immersive experiences, allowing users to try new clothes and see how new furniture will fit in their houses. The challenge for enterprises is creating apps and shaping experiences enjoyable in older mobile versions. Regardless, augmented and virtual reality holds deep promise for app developers in 2023 and beyond.

NS804 – Transcending Modernistic Mobile App Development Trends

NS804 provides innovative mobile app development solutions, allowing enterprises and organizations to transcend this new shift in mobile app development. NS804 designs Android and iOS apps, helping enterprises narrow their preferences depending on their target market and demographics.

Most importantly, NS804 provides hybrid apps to enterprises targeting Android and iOS consumers. So, whether you’re a small and medium-sized enterprise seeking innovative mobile app solutions or a multi-international yearning for a new digital strategy with a hybrid app, we have you covered.

NS804 provides, among many others, a minimum viable product, allowing you to see and experience exactly how a new app will function. We work with talented developers to ensure your mobile app development is superior and excellent. We are also open for consultations when it comes to mobile app integration.

Contact https://www.ns804.com for time-to-value mobile app development services– Android, iOS, or hybrid.

 

What to Look for When Finding an iOS App Developer

Apple’s iOS is one of the most complex operating systems, not only in terms of usability but equally in terms of design. So, finding an expert IOS developer should be on your priority list if you’re looking to develop an iOS app for personal or business purposes.

Here are some factors to look for when finding an iOS developer.

USE OUR APP COST CALCULATOR TO ESTIMATE THE COST TO BUILD YOUR APP!

1. In-depth Knowledge of Swift 3.0

Swift 3.0 is a powerful programming language for developing iOS apps, whether for Apple Watch, Apple TV, or Mac. Swift 3.0, an excellent programming language created to give developers total freedom and flexibility, has superb syntax and it’s easy to use. Swift 3.0 is considered an intuitive and robust language for developing different sorts of applications for Apple’s diverse platforms – MacOS, TVOS, and watchOS.

Swift is rich and reliable, thus allowing developers to develop feature-rich and vigorous mobile applications efficiently and quickly. So, when searching for an iOS developer, it’s advisable to look for one proficient with Swift 3.0 programming language.

2. XCode IDE

Another factor to consider when hiring an iOS developer is their knowledge and proficiency in XCode IDE. Versatility in XCode is one of the most important qualities to look out for when hiring a developer.

An integrated development environment (IDE) harbors the essential tools required for debugging, interpreting, and compiling codes to simplify the app development process from beginning to end.

So, a comprehensive knowledge of XCode IDE is essential for successful iOS development.

3. Core Data

Apple and iOS users are brand-centric. They trust and are fully loyal to Apple devices and iOS applications. Core Data is essentially a framework that simplifies the development of data-driven apps. Core data simplifies the management of model objects.

An in-depth knowledge of the Core Data framework relieves the developer of routine tasks associated with object lifecycle management. In addition, Core Data significantly reduces the amount of code a developer writes. iOS developers can save data for offline use, save temporary cache datasets, and undo functionality on a single device.

Comprehensive knowledge of Core Data management is a requisite when hiring an iOS developer.

4. Memory Management

Essentially, Apple’s devices are sensitive to storage. That primarily means that an iOS developer must have comprehensive knowledge of memory management. Apple devices’ short-term memories rely on integrated RAM to store and manage data.

Apple’s operating system, iOS, dynamically decides the amount of memory allocated to each application. Any superior or experienced IOS developer must know that an iOS app might stop functioning once the system reaches or exceeds the allotted storage limit. Thus, any experienced iOS developer must know how to fix memory issues when called upon to do so.

5. Unit Testing

Apple has a function that evaluates or assesses how well an app functions. Great ‘unit tests’ are fast, functional, and fully isolated. For instance, when you design a calculator app and want to test the effectiveness of a given function – division, addition, multiplication, or calculus function – you might want to create a unit test function to ensure each feature works as expected.

In addition to verifying the effectiveness of an app’s function, unit tests can help prevent bugs. The ‘unit test’ tests the functionality of a function by using inputs to ensure they generate the correct outputs.

So, it’s critical to contract or hire developers who’re well acquainted with these ‘unit test’ skills to sufficiently test an app’s overall functionality and performance.

Skills to Look Out for in an iOS App Developer

Critical skills and requirements to look out for when hiring an iOS app developer include:

  • Spatial reasoning ability. Spatial reasoning ability is required when hiring an iOS developer. Ensure that your developer has the mental capacity to understand objects at varying scales and manipulate them mentally.
  • UI and UX proficiency. User experience (UX) design experts specialize in the aesthetics of an app, including its overall appearance and feel. UX experts enhance an app’s overall feel, look, and navigation to improve the overall user experience. User interface (UI) experts specialize in the app’s overall usability and functionality. UI experts ensure that your app functions as expected without buffers or delays in processing inputs.

So, an in-depth knowledge of UI and UX elements is necessary when hiring an IOS developer.

SCHEDULE A CONSULTATION WITH AN APP DEVELOPMENT EXPERT TO GET A CUSTOMIZED QUOTE!

NS804 – Simplifying iOS Design and Deployment

Did you know that NS804 simplifies the process of designing, developing, and deploying iOS apps? At NS804, we pride ourselves in superior IOS development solutions tailored to your individual and business needs.

Mobile App Development Denver, Colorado

Have you ever searched online for ‘mobile app development Denver‘ studios? If that’s the case, you’ve likely come across NS804. And you’ve wondered if this studio can fulfill your app development needs. According to The Manifest, we’re one of the most reviewed app development companies. Furthermore, we’re a growing company with offices in Richmond, Charlotte, and Denver.

And in Denver, we offer clients several mobile app development services to help them achieve their goals. These services include native Android & iOS app development, user interface (UI) & user experience (UX) design, and building minimum viable products (MVPs). But we do a lot more that can reinvigorate and revolutionize your business processes. 

Let’s take a deeper look at why NS804 may be the answer to your mobile app development Denver queries.

1. Enhancing Existing Apps

As a savvy appreneur or business leader, you’ve likely released one or more apps already. But have you enhanced these, and by that, we mean a proper mobile app upgrade and not simply releasing rudimentary updates? If the answer is no, you should upgrade your apps, especially if you haven’t done so for one or more smartphone generations. 

And that’s because your apps are not taking advantage of the latest smartphone and operating system (OS) features. Moreover, they likely have security holes that could expose your users’ privacy and data. While you can patch some of these holes with regular updates, sometimes it’s necessary to migrate your app to the latest OS for enhanced security.

Also, your apps may have an outdated codebase written in an older language. For example, your Android apps could have been written in Java or your iOS apps in Objective-C. But both Google and Apple have introduced modern languages, such as Kotlin and Swift.

So why not rewrite your apps to take advantage of the easier readability, maintainability, and features of these newer languages? If this sounds too complex, the skilled developers at NS804 can rewrite your apps for you! 

2. Streamline All Your Business Processes

All your clients, staff, and vendors use mobile devices and various computer systems. So, integrate these with your existing systems and business processes for maximum efficiency. And there are significant benefits that your enterprise will derive by implementing these integrations.

You’ll be in a position to monitor all client interactions with your enterprise in real-time. And accurately assess staff productivity and gain a bird’s eye view of the entire supply chain. With this information, you’ll tweak and improve every facet of your business without disruptions.

3. Develop The Right Kind Of Apps For Your Target Market

Perhaps you’re a restaurateur that needs an app for food deliveries. Or you’re involved in the field of education and require an easy-to-use app for young scholars. Then, you should work with a studio, such as NS804, that understands your target market and what types of apps best serve this market. 

And if you have a unique app idea that you want to bring to fruition, we can help mitigate the costs and risks by building an MVP. Furthermore, we can assist in marketing, promoting, and scaling your app once your MVP gains traction. 

Mobile App Development Denver Gets Real

It’s always a smart move to partner with an experienced and trusted studio for your app development needs. And that’s because mobile app development is challenging, especially if you need a quality app that will streamline your business processes or help you meet the demands of your target market. Contact NS804 to learn how we’ll help you create amazing apps, whether you’re based in Denver or in any other city in North America.

4 App Development Mistakes To Avoid On iOS

If you’re a registered Apple Developer, you’ll likely want to minimize potential app development mistakes and create profitable apps for iOS. And while that’s a worthwhile goal, it’s also incredibly challenging. Apple may have delivered a phenomenal platform for developers and users, but they don’t make life easy for developers.

And that’s because Apple expects developers to adhere to their App Store Review Guidelines. Also, developers must familiarize themselves with Apple’s development, design, and brand and marketing guidelines. Not only is there plenty of documentation to get through, but it will likely take time to implement, especially if you’re new to iOS development. 

Moreover, there’s always a risk of making app development mistakes if you become too scattered trying to comply with these guidelines while attempting to create a great app. But you can accomplish your app development goals with these handy tips.

1. Focus On iOS Initially

If you have limited resources or little experience in mobile app development, focus on iOS for now. You can always port your app to Android and other platforms at a later stage. It’s better to laser focus on a single platform (iOS, in this case) if you’re working on your first app. This way, you’ll familiarize yourself with all the ins and outs of the iOS platform. 

And you’ll have the additional incentive to develop a native iOS app versus a hybrid app. Thus, you’ll have a better-performing app with a user interface (UI) and user experience (UX) that feels native to iOS.

2. Use The Right Development Environment

You’ll need an Apple Mac, Xcode, the iOS SDK, and an iOS test device to develop iOS apps. In most cases, this will remain your primary iOS development environment. But if you’re developing cross-platform apps or mobile games, you’ll need additional tools or alternatives to Xcode. 

For cross-platform apps, you may consider Visual Studio with Xamarin or Flutter with Android Studio. And for game development purposes, you may want to install Unity with Visual Studio or Unreal Engine with Visual Studio.

3. Learn Apple’s Application Programming Interfaces (APIs) And Frameworks

Developers unfamiliar with Apple’s APIs and frameworks often make crucial app development mistakes and end up with bugs and performance issues. So, take the time to learn the Metal API to access the graphics processing unit (GPU).

And learn the UIKit and SwiftUI to create impressive accessibility options, animations, controls, inputs, UIs, and views, to name a few. Be careful how you implement these frameworks, as they’ll impact your app’s structure, data, and resources. 

4. Implement The Latest Swift Features

Swift is Apple’s flagship programming language, and it’s constantly evolving. So, you should always use the latest version of Swift to access its latest features. As of Swift 5.5, it’s possible to write high-performance asynchronous code. And this results in more responsive apps, as data is parsed in a background queue while the screen refreshes.

The Bottom Line

Avoid app development mistakes that have the potential to derail your project. Always follow Apple’s guidelines closely, and become familiar with the iOS platform. Use Apple’s recommended development tools, learn the APIs and frameworks, and implement the latest Swift features. Following these simple steps will result in phenomenal iOS apps that engage users. Contact NS804 today to learn how we’ll help you make the most of the iOS platform! 

IOS Development Richmond, VA

IOS development is a critical step of any mobile app development process. That’s because there were more than 1.2 billion iPhone users globally at the start of 2022. And this number is expected to grow soon. The APP Store gives users from every part of the world the opportunity to discover and download apps that meet the highest levels of security, quality, and performance.

This is exactly why developing an IOS mobile app with quality in mind is critical. App Store prioritizes and gives preferences to seamless, smooth, and quality apps that answer the most pressing of customers’ questions. So, if you’re a mobile developer or running an enterprise that ultimately needs one, you’re in the right place.

This article will explore some benefits of IOS mobile app development and give you tips on how to approach mobile app development – of course from an expert. In addition, if you need some mobile app development services in Richmond, worry no more because we already have you covered.

Why IOS Mobile App Development Richmond?

1. Elegant user interface

The first impression of an app is critical in its adoption and overall usability. That’s why it’s the responsibility of every mobile app development company to provide a superior user interface that’s appealing and satisfying.

A smooth user interface works proportionally for the customer. The smoother and more appealing, the stronger the relationship between the business and its target customers. Therefore, if you’re looking for IOS mobile development, in Richmond, ensure that the development project delivers an elegant user interface.

2. Tech-savviness

The iPhone has clearly distinguished itself as a tech-savvy device for like-minded users. That means that the typical iPhone user is a tech-savvy consumer who’s attracted to and impressed by innovative products.

So, if you’re developing an IOS app, think of developing a product with robust features. iPhone lovers are highly receptive to innovative and equally evolving products and apps. Your goal in developing a mobile application is to produce a product that will cause turbulence in the market and keep your head afloat from the competition.

3. Strong security

One of the primary advantages of IOS development is the high-end security protection provided by IOS. There’s no denying that every app developer must consider the security safeguards that protect data against theft, duplication, and encryption.

The primary purpose is to protect customers against phishing and hacking attempts, thus preserving their data, privacy, and security. So, it’s the responsibility of every app developer – customers, developers, and companies – to prioritize security in the IOS mobile app development.

4. Capital returns

Did you know that IOS app users are more likely to pay for an app than Android app users? So, developing an IOS app gives you better monetization opportunities than Android. However, it’s always advisable to consider a cross-functional app that can function in Android and IOS.

In addition, every app in the App Store must meet stringent criteria of security, usability, and experience. This means that every app in the App Store is worthwhile and helpful. Investing in an IOS development project will not only give you returns on investment, but will help you retain a large chunk of your clients.

5. Superior user experience

50% of customers uninstall their apps a week after installing them because of usability issues. Fortunately, this is not the case with IOS mobile app development. Apple has built a superior product for its customers because of fantastic software, superb customer service, and faultless hardware.

In addition, the contentment that Apple users derive by using such a superior product cannot be downplayed when considering whether to invest in Android or IOS development. Investing in IOS development fits into Apple’s overall culture of quality, functionality, and superiority.

Mobile App Development Services, Richmond

Richmond is a thriving capital that boasts hundreds of small, medium-sized, and large businesses. As an independent city with slightly over three hundred thousand people, Richmond Virginia is the fourth most populous city, and thus a business hub in the region.

Running a business in Richmond demands thrust, creativity, and innovation. This is because Richmond is home to one of the world’s leading brands – Walmart, Amazon, Infosys, Deloitte, and many more.

Luckily, mobile app development services will ensure that your business gets both a digital and physical presence. Mobile app development has been lauded as one of the most creative elements of modern-age businesses.

This means that leveraging mobile app development services will enable you to succeed in your digital marketing efforts by capturing an upstream of online customers.

Some of the benefits of IOS mobile app development in Richmond include:

  • Target customers. IOS mobile app development enables you to zero down on high-value customers. That’s because Apple users are tech-savvy and highly receptive to innovation and evolving technologies.
  • Returns on investment. It has already been established that iPhone users pay more for apps than Android users. That automatically means that your IOS app stands in a better monetary position than a typical Android app.
  • Quality. IOS mobile app development process is complicated and requires the latest software version. However, the results of IOS mobile app development are superior and superb, giving you better functionality and app control than a typical Android app.
  • User experience. Did you know that on average IOS apps are better and more impressive than Android apps? Investing in IOS development gives your app an edge, especially in a highly competitive and ever-changing landscape.
  • Faster development process. Unlike Android app development, IOS app development is faster, easier, and less expensive. However, all credit goes to Apple’s excellent programming languages that make app development a rewarding experience.

It’s critical to note that IOS development remains the best mobile app development for new and upcoming owners who want to remain ahead of the pack.

NS804 – Trusted IOS Development, Richmond

NS804 is a seasoned developer of superior mobile app solutions for Android and IOS. However, our years of designing and experimenting with IOS apps enable us to prefer IOS apps to Android apps because of speed, functionality, reliability, and security of IOS.

So, if you’re starting or simply looking to reinvent an existing mobile app, you’re in the right place. NS804 works with talented software developers and project managers who can design your app from concept to completion.

In addition, we provide a minimum viable product allowing our customers to experiment with a prototype of the app before going full-flung. Part of our provision is a mobile app calculator that lets you determine how much you will pay for a specific type of app.

So, whether you’re starting or improving on an existing project, NS804 will support all your IOS development efforts with precision and expertise.

Contact NS804 for superior IOS mobile app development solutions.

Troubleshooting Play Store Downloading

Android is one of the most popular operating systems with over a billion users spanning over 100 countries. In 2021, Google Play users downloaded 111.3 billion apps from 78 billion in 2018. Play Store, Google’s leading app marketplace, continues to enjoy a significant reputation among mobile app users, especially owing to its ability to offer free and paid apps.

So, if you’re a play store user and are stuck when downloading an app or your Google Play Services keeps stopping, here’s a basic troubleshooting guide.

1. When you can’t open the Play Store on your phone

If your app can’t load or crashes when it opens, check whether you have a strong network connection. You can also check your storage space and whether there are any Android system updates.

2. Troubleshoot problems with only one app

In most cases, you’ll be dealing with one app at a time. So, when faced with an app bug or problem, uninstall and reinstall the app. Firstly, check whether the app is available for your device, then install it. A simple uninstalling and reinstalling will do the magic.

3. Force close the Google Play

Sometimes force closing the Google Play Store app is all you need to get an app up and running. You can force close your Google Play App by swiping away on the multitasking app switcher. You can also do this through the settings.

  • Open app settings app
  • Go to apps
  • See all apps
  • Tap on Google Play Store
  • Hit Force Stop
  • Okay

Force closing the Google Play App is an effective troubleshooting technique if your Google Play Services keep stopping.

4. Turn on Airplane Mode

Turning the airplane mode on and off can get an Android app up and running. This is not a complicated process and it’s safe. So, next time your Google Play Services keep stopping, try turning on airplane mode.

5. Restart your router

You’ve fixed a Wi-Fi issue once or twice by simply restarting your router. While it may not make sense, give it a try and you may fix an app issue if your Google Play Services keep stopping. Restarting your router gives your phone a refreshed internet connection, allowing all apps to download and operate seamlessly.

6. Restart your phone

Something as simple as rebooting your phone may do magic. Restarting your phone may solve some serious smartphone problems and may only take a minute or two. So, next time you’re facing a serious app issue when play store downloading, try rebooting your phone and installing and reinstalling the app. This trick will automatically fix the problem.

NS804 – Fixing Play Store Downloading Problems

NS804 provides custom mobile app development solutions for both Android and IOS. We strongly believe that one of the most common problems with apps is poor design and poor implementation. That’s why NS804 is interested in individual developers, aspiring app owners, and businesses to deliver trusted app solutions.

So, if you own an app and you’re experiencing a problem, look no further. At NS804, we provide custom mobile app fixes, allowing your app to answer your customers’ most pressing challenges.

Contact NS804 for time-to-value Android mobile app development solutions.

10 Mobile App Development Questions, Answered

Mobile app development strategy is now a priority for most businesses. That’s because of the rapid uptake of mobile apps that has transformed the mobile app landscape.

However, for most businesses, small and large, successfully bringing an app to the market demands substantial research and strategic planning. So, there are several questions to consider when you begin the mobile app development journey.

Understanding these ten questions will help you identify the best mobile app development strategy for your enterprise.

1. Is a mobile website sound enough?

Your business objectives will guide your decision to design a mobile app or a mobile website. For instance, if your objective is to offer mobile-friendly content to a wide range of people, a mobile website can be an ideal choice.

Mobile websites present a great way to put valuable content in the hands of your target audience. Unfortunately, mobile website users have exceedingly high expectations of functionality and quality that sometimes these websites cannot deliver.

2. How feasible is my idea?

Most small and medium-sized enterprises struggle with this question. They wonder about the feasibility of their app idea, often struggling to understand whether they should put huge budgets on app development and maintenance.

Well, the best way to know whether your idea is feasible is to test it. You have to design a prototype, take it to your target market, and see whether there’s something valuable in it.

There’s no way to know whether your app idea will succeed if you haven’t taken it to the field of real prospects or at least seen how apps of similar nature have performed before.

3. Who is my target audience?

Most businesses and individuals fail to know who exactly is their target audience when developing an app. Always know your app’s end users before kick starting the app development process.

To know your target audience, conduct a comprehensive study of your app’s user demographics. Focus the research on identifying the users’ buying habits, age, challenges, and locality. In addition, research on how much time they spend on devices, their preferences, and interests.

4. What’s my mobile app category?

Knowing your mobile app category will significantly help you cut your mobile app development costs. While knowing your app’s category is a no-brainer, your app should be designed in such a way that it can fit into any categories available in both Apple Store and Play Store.

Knowing your app category will reduce your competitive research time. In addition, knowing the primary and secondary categories will help you narrow down the most appropriate or potential clients for your app.

5. How can I validate my app idea?

This is a question that’s asked by most mobile app developers. Individuals and businesses that want to integrate mobile apps into their digital strategy wonder how they can actualize their dreams and validate their ideas.

The answer to this simple question is: you can validate your idea by using a prototype, a Proof of Concept, or a minimum viable product. Alongside validating your idea, a Minimum Viable Product allows for client and stakeholder participation, eliciting new ideas and revealing new areas of improvement.

The prototype or minimum viable product ensures that the entire team contributes to the project through the product life cycle stages. So, if you want to increase the chances of your app’s launch and eventual success, using a proof of concept POC or a minimum viable product may help you attain that goal.

6. How will my app make money?

This is a question most individuals struggle to answer. So, making money with your app depends wholly on your app monetization strategy. Selecting the right monetization strategy or a combination of strategies will help optimize your app’s performance and usage.

As you seek to monetize your app, look for a model that will generate income without compromising on your app’s overall performance and functionality. For example, the subscription monetization model works based on music and video subscriptions, while the in-app purchase model is perfect for products and free-to-play games.

Carefully consider how you monetize based on your market research, user base, and product. Doing this will not only guarantee profitability but will substantially increase your success.

The most common app monetization strategies include:

  • Subscription
  • Freemium
  • In-App purchases
  • Pay per download
  • Advertising base

It’s important to note that regardless of your app’s monetization strategy, it’s not an afterthought. Your initial plans must capture your app’s idea and its monetization strategy.

The last thing any individual or business wants is to invest in a product that has no long-term returns on investment. So, carefully define your app’s monetization strategy straight from the beginning.

7. Hybrid, native, or web?

Selecting web, native, or hybrid can make or break your app’s mobile strategy. In addition, deciding to build your app as either a native, hybrid or web involves many factors for consideration.

Benefits of Native Apps

  • Deliver the best performance
  • They’re interactive, intuitive, and smooth
  • Allows developers to access the full feature set
  • A superior user experience
  • Approved by its operating system, ensuring compatibility, quality, and security.

Advantages of Web Apps

  • Web apps are relatively easy to maintain
  • They’re less expensive upfront
  • Do not have to follow standard OS protocols
  • Web apps can survive in all operating systems and platforms
  • Updates are not done from a centralized store – web apps update themselves automatically when the app loads

Advantages of Hybrid Apps

  • Only one codebase is needed for hybrid apps
  • Hybrid apps have access to a device’s internal API
  • Hybrid apps don’t need a web browser

The initial cost of a native app may be higher. However, you’ll save money and time in the long run.

8. Should I outsource my mobile app development?

Many companies have many items to consider when starting with mobile app development. One of these questions is who’s going to build the product.

Outsourcing mobile app development comes with flexibility, experience, and expertise, alongside an in-depth knowledge of new trends in technology.

9. Are there similar apps in the industry?

Competition holds a special place, not just in developing a new mobile app; but also in determining or predicting the future of that specific app. The first step in the competitive analysis is to know whether there are any competitor apps in the market.

Obtaining this information will not only help you know what elements or items your app must have, but will give you insights on what you should consider in the future to remain sustainable.

10. How do I protect my app idea?

One of the most commonly asked app development questions is how to protect your app idea. Well, the truth is that you have control of your app until it’s launched in the market. However, once launched, competitors will copy whatever attributes they see fit. And some competitors may duplicate the entire app idea.

So, while you’re at the ideation towards conceptualization stage, you can protect your app idea by signing a non-disclosure agreement NDA with the app development companies you’re involved with.

At the end of the day, the best way to protect your app idea is to work on it before your competitors do. And working on it means constantly adding new features and looking for new ways to improve the app’s overall functionality.

NS804 – Masters in App Design, Development and Deployment!

NS804 is a leading and trusted provider of mobile app development. With vast experience in app design, development, and deployment, NS804 has helped thousands of clients meet their app development goals.

NS804 offers expertise from inception to completion, helping you transcend the app development journey.

Contact NS804 for timely mobile app design, development, and deployment.

These are The 14 Things Customers Want in an App

Designing a mobile app is not enough. Your mobile app must be able to communicate and interact with customers in meaningful ways. Think of a mobile app as a chatbot that talks to customers, responds to their questions, and executes commands.

So, your mobile app must go beyond physical appeal and encompass deep functionality and usability.

This post looks at several things your customers want in your app.

1. Rich experience

You must offer a unique customer experience for your app to capture the right audience and to be downloaded everywhere. Without thinking carefully about your target audience and their needs, you may duplicate a mobile browsing experience in an e-commerce app.

So, ensure you do thorough research to identify how to offer the best user experience. Look at ways to do things differently and offer unique and rewarding experiences.

2. Intuitive and easy navigation

Your app must be navigable to catch the right audience and retain them. Creating an intuitive and navigable app means incorporating simplicity, eliminating clutter, and being selective about the most crucial features you want to include in the front interface.

Documented research shows the number one reason users gave for deleting an app was that they didn’t use it. But if you find users using your app regularly, that doesn’t guarantee that your app is safe from being deleted.

14% of app users admitted to deleting an app they found hard to use. The overall usability and intuitive navigation are key features users look for in mobile apps. And mobile developers must always be on the lookout for how to deliver superior mobile experiences.

3. Simple check-out

Nothing is more strenuous to online shoppers than the check-out process. Users find check-out processes poorly designed and difficult to navigate. Sometimes, check-out processes threaten to compromise users’ personal and financial information, especially when credit card information is not well-processed or the debit card is debited twice.

So, ensure that you seal all the check-out loopholes and make the check-out process easy and seamless. Indeed, reputable online shopping stores ensure that customers only key in their credit card information once during their first purchase.

The system automatically recognizes this credit card information anytime the user makes future purchases. So, ensure that your customers do not have to key in their credit card details anytime they purchase from your app.

4. Personalized experiences

Everywhere you go, online stores and business organizations strive to make their online customer shopping experiences more personal. So, it should be no surprise that personalization is a critical element of mobile shopping.

In an e-marketing survey, more personalized mobile and mobile app experiences were the leading user expectation for the future. And to stand out in the mobile app space, businesses must put personalization at the center of their mobile app development strategy.

5. Simplicity

You can do many things to your mobile app as part of your mobile app development efforts. However, unless those cool things align with the needs and wants of your target audience, you may end up doing more wrong than good.

So, cramming your mobile app with features that are not important for the end users may end up compromising overall usability and functionality. We all know that users crave intuitive app navigation, which means simplicity is vital in maintaining this simple and navigable capability.

You must make a simple, usable design a key guiding factor of your design.

6. Demo

Although your customers will not tell you, giving demos of products and services in your app will do more good than bad. Often, demos provide solid proof that a product exists and works as demonstrated.

So, ensure that your app can support product demos.

7. Tracking

If your website doesn’t provide order tracking capabilities, ensure that your mobile app has this functionality. Greater transparency and quick shipments are critical for your customers. So, your mobile app must have an order or product tracking feature that allows them to keep track of their products wherever they are.

8. Returns

All customers yearn for a convenient and flexible experience anytime they buy – before, during, and even after buying. Companies like Zappos incorporate easy returns within the app.

9. Reviews

Customer reviews are the epitome of proof, especially in online shopping. Social proof is a great way to boost sales, especially if your customers offer honest, unique, and transparent reviews about your products and services.

So, your customers want social proof that your products are authentic and credible. This certainty comes from giving positive and accurate reviews and integrating these reviews into your mobile apps.

10. Support

If you will offer discounts, demos, and returns in your app, support is not optional – it’s mandatory. Giving support means including direct lines to live chats and customer service to ensure your clients’ experiences remain perfect and untarnished.

The emergence of customer support systems has provided immense capabilities to address most of the recurring customer service issues. However, it’s important to note that offering live support through chats or even phone calls is a good way of keeping in touch with your customers – and ensuring they get the best customer service.

11. Security

Online and data security is a critical element and requirement for every online user. Every user needs online security anytime they want to use a new app. It’s advisable to take verified and prior measures to protect your app from malware attacks and hackers who may want to steal your customers’ information.

Remember that when you’re launching your app and when your app is taking off, hacker attempts and malware attacks may scare away potential users – and fail a promising app.

12. Image resolution

This attribute of a mobile app is overlooked, although it is a critical element of any design work. All your images must be crystal clear and with the perfect resolution.

A good image resolution is equally as important as easy and simple navigation. Proper picture display keeps the audience engaged. The quality graphics and fine detailing on your app help bring users closer to your app, making their stay worthwhile

13. Flexibility

All customers want to use your app in virtually all operating systems – be it ios or android. So, ensure that your app can operate in all operating systems and eliminate any restrictions.

That’s because there are many operating systems available for smartphones. So, make your app available on most of these operating systems to maximize your app’s output.

Always remember the different screen sizes and resolutions of different smartphone devices before uploading your app to keep your audience satisfied and engaged.

14. Notifications and updates

Last but not least, your app must contain notifications and updates. Notifications act as information networks that update customers on payment information, new products, demos, offers, and other important information.

In addition, notifications and updates help keep your app more relevant and fresh to your customers. You can keep your target audience engaged and notified of new features using notifications like SMSs, email, and social media.

You will keep your audience engaged and satisfied if you add revisions to your app.

NS804 – Keeping Customers Engaged by Acing Your App’s Performance!

NS804 is the leading provider of custom mobile app design and development. NS804 provides design and development solutions tailored to your unique business needs.

So, whether you’re a start-up, a medium-sized enterprise, or a large corporation, you can rest assured that NS804 will provide superior mobile app design solutions that answer your customers’ more pressing questions.

Contact NS804 for time-to-value mobile app design and development solutions.

6 Tips for a Better UX/UI Design

Your application, whether a web application or a mobile app, gives your clients and users the first impression of your product or company. Emerging evidence shows that well-designed UI and UX can drive your sales and conversion rate by double. So, you must ensure that your application is attractive and user-friendly.

It is important to note that the user interface (UI) is not the same as the user experience (UX). User interface (UI) focuses on the platform or interface that the user interacts with. UX, on the other hand, is the overall aspect of the application. It is the emotional experience of the user after interacting with your application.

The overall goal of UI/ UX design is to ensure that it is efficient, easy, and smooth for users to interact with your web or app.

Here Are Some Tips For A Better UI/ UX Design:

1. Know your users

You cannot go blindly into designing the UI/UX of your website. You need to identify who the target audience is and what their needs are. So, to design a product that will entice your users, the first step is user research. Having an idea of what your users need will help you to design a better UI/UX for your product. Keep your user needs in mind when designing.

2. Keep things simple

Your website or application should not require a map or a navigation guide. Simplicity in UI/UX design means making it easy for your users to interact with the product (content, images) captured in your application. You can guide your users using some features such as icons, showing tapping, and hovering. Make everything simple and clear.

3. Accessibility and functionality

As a UI/UX designer, do not just focus on aesthetics and forget some important aspects such as functionality and accessibility. Yes, looks are important but pointless if your users cannot comfortably use your platform. Strive to ensure that every element in your design functions properly and icons are easily accessible.

4. Offer feedback

Imagine clicking or pressing an action button, let’s say, ‘buy now’ or ‘send in an app’ but you don’t get an update. You’re just left there guessing that the process went on smoothly. Frustrating, right? As a designer, it is your responsibility to ensure that you update your users, and offer timely visual feedback.

If a submission has been sent successfully, tell the user that the submission was successful. If an order has been made, update the user’s cart. If something is loading, show the user that it is loading. This way your users know exactly where they are in your app. Don’t underestimate the power of these simple messages when designing UI/UX.

5. Prototype before you implement

Can you imagine designing everything and then realizing it doesn’t work as you expected? To avoid this, you should create a model of the product you’re designing and test it. This process is known as prototyping. You can easily and comfortably fix the errors before you design the real product.

6. User testing

Remember that you’re not designing for yourself. So, you must ensure that you get real users to test your design. Don’t assume that users are like you and will have a similar experience as you when interacting with your interface.

The target users come from different backgrounds and have different beliefs and mindsets. That’s why you should test your app with users who are not your relatives and friends. As a result, you’ll get honest opinions about their experience.

These few tips alongside what you already know will help you improve your UI/UX design. Most importantly, don’t be afraid to make mistakes. Even the best of us do. It is the only way to learn!

NS804 – Streamlining Your UX and UI Design!

NS804 is a trusted provider of superior mobile app design and development solutions. At NS804, we help individual businesses and large corporations design functional and responsive mobile apps – from inception to completion.

Contact NS804 to know exactly how you can achieve superior UX and UI design.

 

App Commerce Trends of the Future

The mobile app industry is thriving due to the high uptake of smartphone technology. The increased consumption of smartphone devices alongside higher internet penetration rates leads to a corresponding growth in mobile apps.

According to published statistics, there are 6.3 billion smartphone users globally. And if you factor in the 1.14 billion tablet users globally which are growing exponentially at a rate of 26%, you realize just how reputable and promising the mobile app market is.

In 2022 alone e-commerce sales are slated to exceed $430 billion. The e-commerce sector is growing as retailers respond to consumers’ increased uptake of smartphone devices and mobile apps.

So, retailers that want to maintain a competitive advantage must watch out for new trends that will define and shape the mobile app landscape.

Let’s take a look at some app commerce trends of the future.

1. Shopping via mobile apps

Credible statistics show that 72% of e-commerce sales happen on mobile devices, with 85% of customers opting for mobile apps for their day-to-day shopping. Evidence has shown that the continued adoption and the rising preference for mobile app shopping are due to the speed these apps function. Already, consumers are finding mobile apps speedier, agile, robust, and ultimately convenient.

2. One-click purchasing

One-click is a term first postulated by the world’s leading retail giant Amazon to mean ‘making all purchases with one click. One-click purchasing allows consumers to buy all products from a store without necessarily having to key in their personal or purchasing information.

You only have to click and all information keyed in including:

  • Billing address
  • Shipping address
  • Credit card number
  • Email address
  • Card verification number
  • Customer name

Retail outlets that use one-click purchase options allow customers to complete all purchases using data from previous purchases. So, you don’t have to key in all the personal and credit card information anytime you make a purchase.

Point to note: Although the one-click app commerce trend is a convenient option with many benefits, the biggest question is security. Consumers must remember that the one-click drift relies on an intermediary getaway payment system.

This intermediary getaway is PCI-certified, so your information is safe and secure. So, you don’t have to worry because there are sufficient security configurations to protect your personal and credit card information.

3. Social commerce

Customers are converging on social networking channels now more than ever before. Your customers, too, are always on social media – Facebook, Instagram, Twitter, LinkedIn, and many more. So, it’s easier for your product (or service) to catch their eyes on social media sites than on your website.

One of 2022 leading mobile commerce trends is using social media for mobile commerce. Brands and businesses are increasingly converting their social media following into actual sales by reinventing how they communicate to this social audience.

While many e-commerce enterprises have tried and succeeded, most enterprises find that converting social traffic into product sales is a conundrum. Navigating from a social media conversation or post to product sales appears an uphill task that requires remediation processes.

Luckily, the social commerce trend has come to solve this challenge.

4. Augmented reality

Augmented reality is one of the latest kids on the block in technology and user experience. Augmented reality continues to elevate the mobile commerce market by giving it a complete sensory experience.

Augmented reality allows users or viewers to virtually try on, personalize, and even fit products at the convenience of their homes or offices. In addition, consumers can augment the real world using real products while seated back at home.

The four key strategic benefits of augmented reality in shaping app commerce include:

  • Unique customer experiences. The first benefit of augmented reality in transforming mobile commerce is that it provides the best customer experience by blending both the physical and virtual worlds.
  • Eliminates cognitive overload. Have you ever tried repairing something by referring to a manual? Well, the process can be tedious and mind-boggling, especially considering that you have to refer to technical drawings or specifications to arrive at the desired outcome. Augmented reality presents information in easy-to-process digital snippets, sparing the user from processing complex pieces of information or data.
  • Heightens user engagement. When augmented reality first became popular, it was confined to gaming and entertainment. However, today, augmented reality has extended its use to many other applications that add tangible business value.
  • Competitive differentiation. It’s critical to differentiate yourself in a market where every seller offers the same products or a homogenous line of products at the same price band. Augmented reality lets mobile apps set themselves apart with creative campaigns and attractive snippets. The 360-degree visual and sensory experience offered by augmented reality sets most apps aside from their competitors.

There’s no denying that recent developments have revealed something exciting about us as humans. As a human race, we spend more time immersing ourselves in screens.

And so with time, our realities become deeply integrated or ingrained with digital experiences. Indeed, we tend to see a product as superior or inferior based on its ability to indulge or conform to our digital experiences.

As a result, building your app by considering this aspect of human nature may help you achieve the desired results, especially when embedding augmented reality in your m-commerce app.

5. M-Commerce

Aside from e-commerce, there’s a corresponding growth in m-commerce. M-commerce refers to buying using smartphone or tablet devices. M-commerce has grown because of the growth and uptake of smartphone devices or endpoints.

As a result, with 6.3 billion smartphone users globally, it’s now possible to understand why mobile commerce is the new frontier in a world with a web of heavily interconnected endpoints – mobile phones, laptops, tablets, computers, and even wearables.

6. Voice shopping

Voice apps like Alexa and Siri have been growing over the last decade, thanks to massive improvements in artificial intelligence and machine learning. In addition, how voice search is used and applied in different contexts has changed drastically.

Today, home appliances are utilizing voice search in day-to-day tasks like changing channels using remotes, switching lights, and controlling entry points like gates, doors, and entrances.

People also use voice search to check weather conditions and to tell their audio systems to stream music.

However, today, voice search has gradually penetrated the e-commerce market. Indeed, credible research shows that the voice market is expected to reach $40 billion by 2023, up from $2 billion less than half a decade ago. This growth represents a 1000% increase in just four years.

So, it’s possible to see that voice search and personalization, in general, are critical trends in the mobile commerce market.

7. Mobile chatbots

Chatbots have existed for decades. And perhaps you’ve ever interacted with a chatbot at some point in your life. In fact, we are already interacting with chatbots anytime we order from our favorite restaurants or even speak with an agent for a TV or cable company.

And while chatbots have become a common scenario in our day-to-day lives, these bots have not fully penetrated the mobile commerce market. However, this is likely to change in 2022 and beyond.

Just think about all the benefits of chatbots. Imagine if you can integrate chatbots with mobile apps to help improve the customers’ shopping experience.

So, in 2022, e-commerce stores will be embedding chatbot features in smartphone apps. This new trend will revolutionize e-commerce, making bots the center of focus in consumer interactions and customer support in general.

NS804 – Futuristic Approach to Mobile App Commerce

NS804 is a leading provider of mobile app solutions. NS804 provides mobile app design and development solutions – from inception to completion.

Today, NS804 believes that the mobile commerce market is changing, and businesses must adopt new trends in app adoption and use.

So, at NS804, we believe the best way for businesses and brands to grow and evolve is by adopting a futuristic mindset to app commerce.

Contact NS804 for mobile app design and development solutions.