Could Your Teams Really Be More Productive with an App?

The mobile app revolution has taken the world by storm. Organizations, institutions, governments, and businesses have been forced to adapt to this shift to meet ever-changing productivity needs.

Internet penetration rates coupled with an accelerated uptake of smartphone technologies are some of the forces that have propelled the accelerated adoption of mobile apps. Organizations are shifting their focus to target online consumers.

Brands and business leaders view mobile apps as a new frontier of customer engagement and brand loyalty. However, a key highlight of mobile apps has been their ability to improve customer engagement, leading to improved employee productivity.

Today, more than ever, teams are viewing mobile apps as productivity machines.

Here are some of the ways mobile apps are helping employees and teams work more productively:

1. Mobile apps improve employee engagement

Employees are likely to be engaged when they’re immersed in evolving workplaces that use modern tools to simplify and automate processes. New software, new systems, and hardware upgrades help employees be more engaged with the brand and the workplace, boosting performance and productivity.

Similarly, mobile apps help employees be more engaged by providing new communication avenues. When employees communicate via mobile channels, they feel connected and lively. This ignites them and motivates them to contribute the best and grow with the company.

Mobile app adoption is a clear sign that an organization is growing; this is surely an incentive for employee motivation and engagement.

2. Mobile apps improve efficiency

There’s no doubt that mobile apps improve efficiency by eliminating recurring, mundane tasks. Traditional systems took hours to process documents. Machines took hours to process workloads and handle workflows.

However, today, with mobile apps, manufacturing shop floors are improving their efficiency. Programmed instructions are controlled by mobile apps, helping shop floors become more efficient in handling and processing workloads.

Improved efficiency leads to employee motivation and engagement. Eliminating repetitive and mundane tasks helps employees to focus on other value-adding activities. So, the infusion of mobile apps improves operational efficiency, strengthening bonds between employees and their workplaces.

3. Remote accessibility

Mobile apps enable employees to collaborate on shared tasks and projects, regardless of where they’re. Cloud computing enables easy storage and sharing of files and documents remotely, helping teams to be more agile and efficient. The accessibility achieved by cloud technology enables teams to be more progressive, especially when working on field projects.

So, in industries like research, anthropology, metrology, medicine, and even health sciences, remote data collection and data analysis are made possible and more efficient by the cloud.

The presence of cloud storage and computing technologies streamlines the end-to-end process of collecting and processing field data. These and many other capabilities define new productivity trends in contemporary industries.

4. Connected data

Previously, organizations, institutions, and governments banked on different software solutions to store and manage data on many business functions: payroll, customer transactions, security, inventory, supply chain, and accounting.

However, today, the emergence of custom apps enables organizations to integrate their varied data into a single-source platform. Employees can access different information and data from a single interface, improving their productivity and performance on multiple fronts.

So, the easy accessibility of information and data has eliminated siloed departments. The interoperability of information systems afforded by mobile apps continues to free departments and workforces from siloed systems. This form of liberation has helped teams be more productive and efficient in their routine undertakings.

5. Processing complex workflows

The emergence of mobile apps has helped organizations handle complex workflows. For instance, Huddle mobile app enables your workforce to manage and be in control of all the workflows.

Huddle helps employees understand what tasks are in demand, which projects need to be delegated, which tasks need to be reviewed, and what workflows need to be managed. Mobile apps like Huddle enable business leaders to remain in control of complex workflows without going to their office desks.

6. Work-life balance

Social life plays an important role in keeping people connected. Most importantly, your social life detaches you from everyday work or routine. For employees, working from Monday to Friday can be a pain in the rear, especially when the job involves doing routine tasks.

Mobile apps help employees reignite touches with reality. It helps employees detach from that monotonous cycle of work and connect with the social world. This momentary detachment can prove worthwhile when handling complex projects.

So, mobile apps like Twitter, Facebook, TikTok, and Pinterest can enhance workplace productivity by enhancing employees’ moods and feelings.

7. Education and training

Designing, deploying, monitoring, and measuring the performance of an employee training program is time-consuming and costly. Human resources spend countless hours strategizing on employee training and education programs.

Luckily, employees can tap into mobile apps as potential learning avenues. Mobile apps such as Skill Pill, Udemy, Boost HQ, and Design Jot are all classic e-learning apps your employees can use.

Honing your workforce’s skills through readily available tools gives you competitive positioning in a dynamically changing environment. In addition, using mobile apps for knowledge acquisition and skill development may prove advantageous for gaining a strategic competitive advantage.

8. Reduce errors and improve product quality

It’s time to consider upgrading to an automated processing system if your organization still relies on a manual paper-filing system. Organizations are adopting mobile apps to gain visibility into performance metrics, eliminate errors, and improve product quality.

Mobile apps provide transparency helping to identify problems before they occur. In what is known as predictive maintenance, the existence of smart tools that detect inefficiencies, lags, and inaccuracies in machine parts, has helped production workflows be more accurate. So, mobile apps are the new frontier for eliminating errors and improving product quality.

9. Metrics monitoring

There’s a popular saying that states you cannot improve or manage what you cannot measure. This saying is true for most things, business performance, growth, and productivity included.

Business leaders cannot evaluate the progress of their returns, turnovers, and performance without clear and actionable data. In addition, organizations cannot know where to improve without actionable metrics.

Mobile apps collect, collate, process, and report consumer and market data. Some of the datasets that mobile apps can collect and process include but are not limited to: consumer behavior, adoption rates, pricing options, market strategies, and customer and product categorization.

10. Decision-making

Big data has brought intelligence to business decision-making. Organizations are using data to make informed decisions that drive critical business processes.

Case in point, customer behavioral patterns can be used to improve product design processes, especially in clothing, merchandise, and consumer electronics. In addition, procurement patterns drive supply chain decisions, especially on supplier selection and contract management processes.

Mobile apps provide insightful feedback on business processes, helping employees make informed business decisions. Middle-level employees like managers can use mobile app data to obtain meaningful insight into the performance of lower-level employees. So, mobile apps are instrumental in management decision-making.

11. Productivity gains

In a study to analyze the strength of productivity apps, the results showed that mobile apps help improve productivity by helping employees know where they spend their time.

The study notes that recently, productivity apps have become the norm. And while some may feel that these apps work from the placebo effect, productivity apps have three impacts on employees: accountability, improvement, and assessment.

The study found that mobile apps reduced stress and anxiety. In addition, reported evidence has shown that app-based remediation and mindfulness help foster better performance and productivity improvements in employees. This study is evidence that mobile apps provide newer and fresh solutions to performance and productivity in workforces.

You can contact NS804 for mobile app design and development solutions.

What’s Keeping You from Developing a Mobile App?

Mobile apps have become quite mainstream following the explosion of m-commerce and the dwindling reputation of e-commerce. Nowadays, organizations are already coming to terms with the fact that mobile is a game-changer, following the rising popularity and uptake of mobile apps.

Unfortunately, despite the rising significance and popularity of apps, few organizations are considering this frontier. Already, mobile apps contribute billions of revenues and turnovers to leading retail brands like Amazon and Walmart. But despite this potential, not all businesses and brands are ready to upscale their mobile app adoption efforts.

So, what’s keeping you from developing a mobile app?

1. Brand awareness

Today, more than ever, organizations are tapping into strategic digital marketing. An important part of this effort is to endorse rigorous, cross-platform marketing and outreach approaches, including mobile apps. A clear benefit of mobile apps is building a strong brand awareness alongside your other marketing initiatives.

Evidence has shown that while traditional advertising and outreach approaches struggle to keep your brand at the top of the mind of consumers, digital outreach puts your business at the fore and the center of mobile screens. The growing phone ownership alongside higher internet infiltration rates has led to the rapid uptake of mobile apps.

2. Customer engagement

There are ways to increase brand awareness and brand engagement with a business. For instance, email marketing is a tested-and-proven approach, and so is social media. But none of these is as personal as push notifications. So, a mobile app ensures that you can ping your customers with a push notification that brings products to their attention. Mobile apps represent ways of directly connecting with customers at a personal level.

3. Cost-savings

Increased brand awareness and more sales are what most brands are after. Regardless of whatever sector you’re in, increasing the sales of products and services is what will ultimately lead to business success. Luckily, mobile apps can help enterprises seeking increased sales, revenues, and higher turnovers. Studies have shown a strong correlation between mobile app adoption and sales. Users who use mobile apps are strongly inclined to purchase from m-commerce stores. Thus, enterprises and brands endorsing mobile apps experience higher sales and revenues.

4. Better customer service

Customer relationship management is the lifeblood of customer retention. Organizations that invest in better customer relationship management systems, including cloud-based data management systems, automated response systems, and call centers achieve efficiency and scalability. Most importantly, these organizations can connect and interact better with their clientele, increasing the chances of repeat business.

So, if you’re looking for a revamp of your customer relationship management, a mobile app would pivot you for success. Alternatively, you can design a mobile app that integrates seamlessly with your enterprise resource planning systems, streamlining operational workflow and meeting productivity targets.

5. Competitive positioning

Running a small business is never easy. You need every advantage to compete with big boy brands by ensuring brand awareness and customer satisfaction. Designing and deploying a mobile app lets you offer the same advantages as popular brands. You get to compete at the same level. Creating a mobile app offers you similar benefits that reputable brands enjoy with mobile app development.

Contact NS804 to kick-start your journey towards mobile app adoption.

How Can Mobile Apps Help Improve Company Culture?

Company culture can make or break a business. And that’s because company culture consists of the formal and informal behaviors, values, and systems that impact customers and employees. But it’s easy to ignore or misunderstand these facets of an organization since few people can tell apart these behaviors and values at face value.

Yet we can easily identify the organizations that have a good company culture, and here’s how? We look out for companies with good customer service, high employee retention rates, solid financial results, and boast a culture of innovation.

Another way to identify good company culture is by surveying the staff of an organization. And we’d ask them the following: How well do they communicate with each other? What is the decision-making process like within the organization? Does the organization acknowledge and fairly reward staff contributions? And how are employees hired, promoted, and laid off? 

Surveying an organization’s customers makes sense too. And we’d want to know the following: How well does the company respond to customer complaints and feedback? Do the products and services of the company meet or surpass expectations? And does the company delight and surprise customers with innovative products and services?

Think of how customers and employees perceive a company such as Apple. We’re willing to bet that it’s mostly positive, even though it isn’t perfect. But more likely than not, expect Apple to improve company culture constantly to stay ahead of the curve.

Now, you may be wondering what all this means for your organization. Actually, it means far more than you’d think, especially if you bring mobile apps into the equation. We look into how mobile apps can improve company culture in more detail below!

Improve Company Culture With Powerful Communication And Collaborative Tools

Your employees may have multiple email accounts and use several communications tools to get work done. But that’s an administrative and security nightmare, especially if you have staff coming into the office and working remotely. Furthermore, they may use desktop PCs and various mobile devices to complete daily tasks, increasing the complexity of your systems. 

Relying on third-party vendors to provide essential productivity software makes sense if you’re a startup. But you’ll eventually reach a roadblock since you’ll likely find this software doesn’t scale with your needs or lacks features essential to a growing company. Then, there’s the case that not all your productivity software integrates well with your existing or upcoming systems. 

That’s why you’re better off working with an experienced developer such as NS804 to create a custom solution for your needs. Together, you can build a mobile app that provides staff with a tightly integrated mobile app for communications and collaborative purposes. And you can allow them to log in with a secure two-factor authentication (2FA) or even passwordless authentication.

Your staff will become more productive, as they will no longer rely on disparate pieces of software to get work done. They can work within a singular all-in-one solution with a cohesive user interface (UI) and user experience (UX). Furthermore, they won’t have to wait for a third-party vendor to release features and updates when they’re most needed. And there’s a risk that new features may take months or years to arrive, and sometimes — never!

But with a custom mobile app, this isn’t a problem. You can add new features on short notice and have these implemented to your specifications. And staff will feel confident knowing they have access to the most productive tools tailor-made for them.

A Mobile-First Approach Enhances Company Culture

We mentioned earlier that you could be using desktop PCs and mobile devices. There’s also the possibility that you could be relying on web apps for some of your mission-critical business processes. If that’s the case, it’s a messy approach that will make your systems and staff workflows more inefficient than they should be.

But the good news is that you can streamline all this with a mobile-first approach. The latest smartphones and tablets are powerful enough for most business tasks. And if you opt for native app development, your mobile app will boast high performance and speed on these devices. Thus, it’s no longer necessary to have most, if not all, of your staff using desktop PCs or laptops. 

And if you have staff that works outside the office or remotely, they’ll appreciate using lightweight devices with small form factors. Also, consider those employees that don’t feel comfortable or like using desktop PCs or laptops at home. Either because they feel intimidated by these or need a break from the computer screen and desk when not in the office.

But a smartphone or tablet feels more accessible, especially to non-tech-savvy employees. And with an intuitive mobile app, they can get work done while sitting on their couch, back porch, or while waiting for an order at their favorite restaurant. Knowing that they can quickly complete tasks on the go and in any environment helps improve company culture and staff satisfaction.

Staying Connected With Customers

While it’s a wise choice to develop a custom app to improve staff efficiency, you should also consider your customers. And think of how you will build an effective and sustainable communications pipeline to connect with them. Now we know what you may be thinking, “Why not use Facebook or Twitter to stay in touch with customers?” 

While social media platforms do a reasonably good job at connecting businesses and customers, they have several shortcomings: 

  • Firstly, you don’t have ownership of these platforms and are subject to their terms and policies, which means you could lose access to your account for reasons within or beyond your control.
  • Secondly, you’re only a business in a sea of businesses on these platforms, so it’s challenging to stand out or prevent your customers from discovering competitors with a few clicks. 
  • Thirdly, you can’t create your own UI/UX and messaging functionality and are strictly reliant on what each social media platform provides, which may not meet your expectations and requirements. 
  • And finally, you can’t directly contact users that engage with your business unless they specifically provide you with their contact details and email addresses.

From a business standpoint, relying exclusively on social media to stay in touch with customers isn’t a good move. You’re better off building an email list via your website, especially if you want to build long-term relationships with customers. But a website isn’t the only avenue to help you accomplish this goal, as you can also utilize a mobile app. 

Furthermore, a custom-built mobile app allows you to present your products and services exactly how you want. And you can keep your UI/UX and identity on-brand and tailor your messaging features so that they’re satisfactory to you and your customers.

The Bottom Line

As a business leader, one of your key goals is to improve company culture. While this isn’t easy, you can accomplish much by utilizing the methodologies and tools that will impact customers and employees positively. And the good news is that one or more custom-built mobile apps can bring about changes that can radically transform your organization for the better. Contact NS804 today to learn how we’ll help you create mobile apps that mean business!

5 Features Every Employer App Needs to Have

There are good reasons why you need an employer app to run your organization efficiently. You need to log and track the working hours of your staff, whether they’re in the office or work from home. And you must comply with the relevant labor laws and data privacy regulations. Furthermore, it makes sense to prioritize contactless approaches to reduce the risk of staff contacting Covid-19 and other transmissible diseases. 

You may use a paper-based staff register or a database running on a PC, but these are not the best solutions for achieving the above goals. And that’s because most, if not all of your employees, own at least one smartphone. Or you may have already provided smartphones to your employees, meant for all essential company communications

Thus, it makes good business sense to utilize these smartphones as a core part of your company’s infrastructure. But to take advantage of this infrastructure, you’ll need to create an employer app with the following features.

1. Every Employer App Should Have Chat And Messaging Features

Phone calls cost money, take time, and can be disruptive. So you want to keep calls at a minimum, especially in an enterprise setting. But you’ll still want to reach employees and for them to contact you or their colleagues without hindering their workflow.

One of the best ways to build a robust communication pipeline is by implementing chat and messaging functionality. And this will allow everyone on the team to communicate throughout the workday and respond at their earliest convenience. You can also limit who receives communications and what type of information they can access.

2. Add Push Notifications For Emergency Situations

Push notifications have become commonplace in most customer-facing applications nowadays. But did you know that they can be equally powerful in an employer app

Consider a potentially fatal situation where some of your offices have caught fire. Your company’s emergency alarm system should alert everyone. And employees may panic and have trouble finding the nearest emergency escapes. But if employees immediately receive a push notification with clear and concise instructions about how to exit the building, it may save their lives.

3. Implement FAQ And Search Functionality

Even employees that have worked at your company for a long time may have questions or have forgotten some rules. Thus, add an FAQ section in your employer app where they’ll find answers to their most crucial questions. And make it easy for them to find information and even mission-critical files via the search function.

4. Improve Security With Two-Factor Authentication (2FA)

You can make it easy for your employees to sign in with their personal or work accounts. But given the high frequency of cybercrime lately, it’s best to harden security. Therefore, sacrifice some convenience for the improved security that two-factor authentication brings to the table. Apart from their username and password, employees will have to supply additional information, such as employee biometrics or a code sent to their smartphones.

5. Share Content And News Directly 

Your employer app is the perfect vehicle for sharing content and news that will get everyone on the same page. Furthermore, you can keep your employees updated on the latest developments within the company and any sudden change of direction. And you can do this by implementing a notification system that operates in a top-down manner. 

In Conclusion

Company communications should always facilitate the efficient transfer of information throughout an organization. But it must be easy-to-use, secure, and mobile-first to comply with the needs of modern organizations. Contact NS804 to learn how we’ll help you develop an employer app that enhances your organization’s communications.  

The 5 Features a Business Needs in an App

The adoption of mobile phones alongside high internet penetration rates dictates new developments in smartphone usage. Already, mobile apps are dictating new frontiers in web experiences by offering chatting, browsing, and payment services.

Mobile apps are transforming legacy communication patterns by providing digital avenues for communication. A classic example is the chat apps: WhatsApp, Facebook Messenger, Instagram Direct, Line, Skype, and WeChat.

Research shows that mobile applications could generate up to $930 billion in revenues in 2023 alone. Already, shocking estimates show the power of mobile apps, reinforcing the talk of why it’s critical to get started with mobile apps. For instance, users spent over 3 trillion hours on mobile apps in 2021 alone.

The ever-changing face of mobile applications and the desirability of mobile apps to young demographics make it a target for tech-savvy enterprises. Most importantly, young developers are embracing application programming as a new frontier of mobile usability.

While apps are crucial in transforming legacy enterprises and shaping customer experiences, it’s critical to identify particular features that make apps desirable.

Important features a business needs in an app:

1. Usability

Usability is a critical consideration in any app development exercise. That means that developers must approach any mobile app development process with usability in mind. The app must be creative, simple, and easy to navigate. Most importantly, the app must focus on robustness and intuitiveness by incorporating the things people see in apps.

2. User-friendliness

Always aim for a user-friendly app design that’s simple to navigate and highly responsive. Navigation and responsiveness are the cornerstones of any successful app design work. Therefore, ensure that your business app is user-friendly and responds well to the evolving user needs.

Some tricks to make your app user-friendly include:

  • Focus on your target audience
  • Offer superior design
  • Prioritize user security
  • Optimize graphic and font size
  • Make wise use of push notification
  • Aim for intuitiveness

A user-friendly app is highly adopted and has higher retention rates.

3. Chat and call-back

Your business app must incorporate chat and call-back options. Business communication is forever changing, making mobile apps the go-to platform for business communications. Alongside emails, chatbots, and web portals, mobile apps offer a unique avenue for users, mostly clientele groups, to communicate and interact with brands.

4. Intuitive user interface

All apps must incorporate an intuitive interface, and proprietary, discretionary privacy. Users must own their information and privacy for apps to make meaningful sense to prospective users. The fact that enterprises are accelerating their app adoption efforts means that enterprises must find new ways to retain customers. One of these ways is by offering discretionary privacy solutions, including the possibility for privacy notifications in mobile apps.

5. Payment gateway

Payment gateway integration is a no-brainer for any business app. As a business owner, you are involved in the “money” business. That means that your services and products are sold or leased out to customers, making payment gateway integration altogether important. Therefore, a payment gateway is a critical feature of your business app.

NS804 – Aiming for Excellence!

Other vital tips for business apps include:

  • User experience is your ultimate objective
  • Always aim to deliver a superior typography
  • Aim for smooth edges, soft app elements, and creative color
  • The logo is the centerpiece of your brand positioning. Keep it first.
  • Remember to keep users updated. Users must not feel lost.
  • Be accommodative in scope. Let your app encompass many features and functionalities.
  • Aim for an interactive design. You can do this by testing, fixing, and testing once again.

At NS804, we guide businesses in mobile app development.

Contact NS804 to get started on your business app development journey.

What Makes an Effective Company App? 12 Features

Mobile apps are transforming businesses by giving innovative solutions to legacy problems. With a well-customized mobile app, you can communicate directly to customers, improve customer engagement, and design a personalized marketing channel.

When investing in a mobile app, companies look forward to building robust apps that will attain success in the shortest time. But this is not always the case. Most mobile apps get drowned in the sea of apps out there. This is why it’s important to learn the ups and downs of building a great mobile app.

To ensure your app meets the minimum requirements and provides maximum value, you must be aware of features that make your app stand out. Below, our mobile app development team looks at features that make an effective company app.

1. End-User Simplicity

A great UX design is determined by superior navigation and a clear interface. Interface and navigation enable an app to rank higher among other alternative apps. So, if your app is well-customized and easy-to-use, potential users will not have to look for alternatives. The end-user simplicity is a fundamental characteristic of award-winning apps that collect and maintain a large audience or user base.

2. Integrates IOS and Android

These are two most common operating interfaces. However, a service provider can offer a cross-platform development as a marketing gimmick for targeted clients. The leading cross-platform frameworks are ReactNative, PhoneGap, and NativeScript. These platforms and frameworks enable businesses to save costs while entering the market with a minimum viable product MVP. The ability to integrate and cover both Android and IOS is a key element of a successful company app.

3. Performance

Performance is a critical attribute of any successful company app. Performance refers to the way the app functions according to set requirements. Optimum performance means that the app meets the highest levels of outputs and meets set requirements and expectations. On the other hand, a poor app performance means that the app negates its key responsibilities and expectations. The app must load faster and particular attention should be given when pages or objects take long to load. The latency time must be kept to a minimum with constant app optimization.

4. Security

Cyber-attacks are posing significant threats to protected networks and systems, including critical enterprise resources. The compromise of a critical resource like the enterprise mobile application may pose a significant threat to customers. For instance, compromise of mobile apps may reveal personally identifying information (credit card numbers and social security numbers), or even compromise the integrity of protected health information PHI. So, a successful company app must have the necessary security infrastructure and posture to detect threats and patch unprotected networks. Luckily, mobile app developers can design apps with robust security infrastructures, protecting information, networks, and crucial resources.

5. Personalization

A personalized application reinforces close relationships with targeted prospects. Personalized app experiences create loyalty, raising awareness and leading to higher user retention levels. Users love products (and apps) that offer lots of customization possibilities. For effective company apps, it’s advisable to offer users limitless possibilities for customization. Winner apps incorporate details such as flexible backgrounds, fonts, color, and settings.

6. Great Image Resolution

A great app balances speed, functionality, and resolution. Most importantly, you have to ensure that what’s displayed on the screen is clear enough to make the user experience delightful. The world is way past the blocky graphics and today users expect hi-definition, 3-D images and multiple colors. A great image resolution must also sync seamlessly with the overall app’s functionality to ensure a smooth and rewarding user experience.

7. Search Icon

Provide users with an easy way to search and locate items and objects. The search functionality particularly matters for software products with high complex content. Therefore, it’s advisable to make every page and content as clear and easy-to-locate as possible.

8. Feedback Systems

Providing feedback is a great way to build and garner a reputation. So, it’s advisable to let users report bugs, give comments, and feedback about the app’s functionality, products, or brands through an open app forum. Giving users an opportunity to air their views and give grievances about products and app’s functionality leads to enhancing credibility and trust.

9. Social Integration

Social integration is a critical component for users connecting in the app’s ecosystem. Integrating with social networking channels simplifies using the app by enabling users to easily sign-up in the app. In addition, social integration allows users to share posts about events thus remaining fully connected in their social channels.

10. Customization

The app design process must consider customization as a key feature of aligning app features with customer preferences. By customizing the system functionality, layout, and content, the app viewing experience can be tailored to meet and respond to users’ needs.

11. App Analytics

The app must provide clear and accurate statistics and metrics. Clear visibility of user browsing trends enable businesses to monitor customer behavior, thus adjusting business practices to respond to consumer needs. Analytics is a critical component for mobile apps of all sizes and sophistication. Analytics track your app’s performance and optimize the app’s functionality.

12. Offline Access

Mobile apps work best where there’s a stable internet. Although connectivity is great for apps, there are apps where offline access would be appropriate. As a company, you must predict a situation where internet access would not be possible and provide features that work without internet connectivity. It’s difficult to categorize apps based on features because a majority of them depend on industry and app type.

Classifying The Features of a Successful Mobile App:

A successful mobile app integrates these features smartly: user, market and product. These elements need to integrate seamlessly and sync seamlessly to provide users with great usability, unique value, and superior performance. In examining what makes a successful mobile app, the features discussed above have been classified into two: customer-centric and business-centric features.

Customer-Centric Features

Customer-centric features denote attributes that evoke a positive emotional response to customers and targeted app users. Customer-centric features include:

  • Nice and appealing design and layout
  • Well thought out user interface and user experience
  • Reliable and stable workflow
  • Sufficient data protection
  • Quick access to service desk
  • Cover needs and specifications based on user needs

Business-Centric Features

Business-centric features refer to attributes that satisfy key business requirements. Business-centric app features include:

  • Offer quick, hassle-free payments
  • Encourage user retention
  • Protecting data breach
  • Easy update procedure
  • Low maintenance and development costs

NS804 – Transforming Enterprise Mobile App Adoption

Mobile apps are at the forefront of the digital mobile revolution. Mobile apps provide diverse capabilities and superior functions – communication, interaction, emailing, purchasing, billing, and payments – all integrated into a simplistic app solution. That’s the reason most companies are accelerating their app adoption efforts to keep track of new industry developments.

Companies must ensure their mobile apps function effectively to meet evolving consumer needs even with the rising adoption of apps. A streamlined app experience will provide growth opportunities. There’s no doubt that mobile apps are proving as innovative solutions to bolster growth and build a competitive positioning.

You can contact NS804 for innovative mobile app solutions.

9 Signs Your Business Is Ready for a Custom App

Most enterprises see a paradigm shift in their success when they build a website and provide more information and tools for their customers. However, some businesses may even see more success if they create a mobile app.

The adoption of mobile apps has accelerated business development in several frontiers – customer service, employee performance, operational efficiency, and productivity. The rising adoption of mobile apps by enterprises is due to the increasing smartphone ownership and higher internet penetration rates.

But how can you determine whether your business is ripe for a custom mobile app? And once you decide whether you’re ready for an app, how do you figure out what to put in the app? Below, NS804 lends its expertise to discuss clear signs that your business is ready for a custom app.

1. Business Development

If your business is facing declines, it’s a clear indication that you’re not engaging with your customers right and adapting to new trends. Businesses must consider adopting an app but only if it adds substantial business value. Today, mobile apps are being used to increase employee performance and productivity by optimizing business processes to improve outcomes and productivity. The business app empowers workers, enabling them to stay connected and obtain real-time insight in and outside the office. Business apps increase engagement, boost loyalty, retention, leading to improvements in business process development.

2. Competition is Adopting Apps

When your competitors are increasingly adopting apps, it indicates that times are changing and so should you. Look around at your competitors and you’ll realize that they more likely have an app. Customers and normal folks are becoming connected, underscoring the importance of a mobile app for your business. However, before developing a custom app for your business, ensure that it links to your website, has push notifications, and supports contact information.

3. Slow, Manual Processes

Humans are slow being with a limited capacity to collect and store information. However, machines present classic opportunities to run several tasks simultaneously and store huge chunks of information datasets in one place. If a company lacks resources to automate manual processes, it’s a clear sign it needs a mobile app. In addition, if the business keeps relying on outdated, archaic machines, equipment, and systems, it’s a clear sign it’s lagging in technology adoption. Businesses and organizations that still rely on outdated systems show a desire and the need for a custom mobile app.

4. Customers Struggle Accessing Your Brand

If a mobile app would give your customers greater access to your brand, then you need to invest in a custom app solution. An app is created to provide customers access to a portal for personalized services, at any place and time. An app translates to greater communication between the business and its prospects. So, if your business struggles connecting with prospective clients and customers, it’s a fool-proof sign that you need a custom mobile app.

5. Customers Would Benefit from Offline Access

Mobile apps have the benefit of being accessible even without an internet connection. That ensures they are functional even in situations where there’s simply no internet connection. Offline access is an essential element in giving users a better experience, and ensuring that users download and use your app. So, if your customers benefit from accessing the tools that you offer, information, profiles, content, and shopping, it’s a sign that you’re ready for a custom app.

Here are some customers who may benefit from an app that’s available offline:

  • Customers who are using your app for traveling purposes, such as traveling itinerary or looking for directions to a remote camping location
  • Impatient users who don’t want to depend on slow and unreliable internet connections to reap fast apps
  • Consumers and users based in rural and regional locations would highly benefit from offline apps because these locations have poor internet connections.
  • If your app is precise and offers a few target features or specifications, offline accessibility would be an easy model to deploy to customers. This means that customers would access every feature in your app without an internet connection.
  • Consumers who want to access diverse content such as blogs, eBooks, videos, music, and podcasts in transit. Spotify is an ideal app that can be accessed offline. In addition to how much internet streaming for long hours, it would take, think about internet connectivity on highways. Offline access makes sense where there’s a demand for internet streaming for prolonged hours.

Your business is ready for a custom app if your customers would benefit from offline access!

6. Market Gap to Fill

There are over 10 million apps in the market right now. So, with a staggering amount of digital resources available to consumers, it’s crucial to think about what your app idea can do that other apps cannot do. If there’s a market gap your business could fill with a custom app, it’s a sign that your business needs an app.

Case in point, following the Covid-19 pandemic, Walmart reinforced its e-commerce capabilities with a robust app model. This transformation was intended to overhaul the traditional e-commerce experience with a more modern, high-tech retail experience.

Walmart mobile app for iPhone and Android lets users browse products, search and buy merchandise in different locations. Walmart has achieved massive cost savings and optimized retail opportunities amid a crisis. So, if there’s a market gap you can bridge, it’s an indicator that your business needs a custom mobile app.

7. Siloed Information

Today, data is being used to optimize business processes and to provide the best use. Connected IoT devices offer the possibility for collecting harnessed data, processing, and drawing insight from stored data. However, traditional organizations have information stored in central databases that are managed by authorized personnel.

If you find yourself relying on centralized data points, it’s an indicator that your enterprise has not evolved with time, and you’re still relying on siloed information. Mobile apps extend the possibility of collecting information from different sources and distributing this information to several users. The interoperability (interconnectedness) of devices and systems ensures easier and faster information transfer, promoting collaboration and improving productivity.

8. Fewer Sales Channels

This is one of the reasons companies give for integrating mobile apps into their business models. Undoubtedly, mobile apps provide additional sales channels that companies can use to bolster their revenues. Mobile apps simplify the task of buying or acquiring customers. For instance, if a mobile app offers the possibility of paying for products without ordering or going out to the store, it can become an efficient solution for the sales channel.

9. Inefficient Communication with Customers

Traditional communication applications like Skype, WhatsApp, and Hangouts have been nifty for companies. However, sometimes transferring important information like reports and files to multiple users and managing minutes can be difficult with traditional applications. Not only is internal communication solved by mobile apps, but communication with customers and prospects is also made agile and faster. For instance, the ticket system can respond to incidents to avoid communication problems.

NS804 – Accelerating Your Mobile App Adoption

At NS804, we believe that knowing the difference between “necessary” and “useful” will enable you to decide whether you need to hire an app development company to simplify your process, or whether you want to do it alone. Identifying signs like manual processes, system upgrades, inaccessible information, and inefficient procurement methods indicate that your business needs a custom app.

You can contact NS804 for inquiries and solutions in custom mobile app development solutions.

Mobile UX Best Practices For User Retention

User experience denotes the ability of any virtual object or material to be accessible, understandable, and easy to use. When a user logins into your mobile app or website, what features do they find that compel them to “come back?” Think about how long it takes for a user to return to Twitter after trying out a new application when there are millions of mobile apps out there.

Keeping the user retention up can be a daunting task, especially today when a sea of applications battles up in popular app stores. Yet, there are practices and steps that you can leverage to stay at the top of the game.

Our colleagues at NS804 share the best practices for mobile UX user retention to help keep your users engaged through a superior UX design. Apart from the discrete functions, the overall app’s design makes or breaks it. Keeping the right mix of customer experience, features, and support can go a long way when user retention is low.

1. Fluid User Experience

Completing actions from start to end is an optimal solution for any app. The linear app flow estimates the time needed to conduct any activity, providing a clear view of what the app has to offer. With a clear-cut direction – users will not feel lost swiping through multiple screens. One action in every screen will simplify the process, keeping unnecessary complexity out of the equation.

2. Attractive First Impression

For users to visit your app for the second time, you need a great first impression. The first few screens must be simple, succinct, and appealing, tucked in one package. The overall UX design in the first few pages should host all the core functions, clearly explained. It’s advisable to declutter irrelevant information to separate the wheat from the chaff.

3. Mix with Animation

Motion design is gradually taking the front seat in the app market, especially after the release of the iPhone X. With gesture-based techniques now becoming a spotlight, animated hints help users become aware of app functionality. Animation clarifies the relationship between AI elements while maintaining the overall app smoothness.

4. Use HD Images in Correct Order

App users value relevant content that matches the logical order and structure of UI elements. So, it’s advisable to maintain a set of high-quality images. App owners must set enhanced visuals that highlight certain elements and significant information. In our experience, contrasting colors work best sometimes when users are forced to take desirable actions.

5. Deliver Personalized Content

Conveying messages in a language best understood by users immensely helps to keep them around. App users are exposed to different content every day – from TikTok videos to fresh, sizzling tweets on emerging socio-economic issues. Some of the content the app users are engaged in is confusing to navigate through. That’s why it’s advisable to personalize app content with relevant emoticons and images and provide content that conforms to your target audience.

Note that emoticons also offer a great way for users to interact and rate certain aspects of your application. This informs you about any potential future improvements.

Contact NS804 to obtain useful insights on using UX best practices for user retention.

The Future of Enterprise Mobile App Development

Enterprise mobile app is a sophisticated software system designed, deployed, and maintained to deal with routine business operations. The app is developed according to the company’s global strategy and makes certain app functions available on mobile devices to streamline business tasks and enterprise operations.

Enterprise mobile app development focuses on developing apps for employees to address their immediate needs and streamline business processes. Thus, these apps serve their core purpose in making your company’s operations results-oriented and focused. The app performs several other crucial but mundane tasks, including tracking sales, invoicing, and inventory tracking.

The future of enterprise mobile app development is bright. Today, enterprise mobile apps are experiencing an upsurge with the rapid adoption of mobile strategies by companies. Small, medium-sized, and large organizations alike are adopting high-end mobile strategies to optimize offline and online marketplaces.

Organizations are also using mobile applications to manage their employees and routine operations remotely. Enterprise mobile app development has become an integral part of every business – from designing and deploying marketing campaigns to managing routine operations. Mobile apps are further leveraged to engage small communities in social platforms to create brand visibility and strengthen brand value.

So, what indicators mark the future of enterprise mobile app development? Let’s dive right in.

  1.   Transaction control and additional payment features

Transaction control and additional payment features are especially valuable for retailers involved with e-commerce payment systems. Having an enterprise mobile app focused exclusively on money management can help you cut spending and improve your money management. The evolving role of enterprise mobile apps in routine money management tasks has made it a frontrunner in the contemporary business landscape.

  1.   Improved data management

Enterprise mobile apps help enterprises to improve their operations related to data processing, analysis, adjustment, and data verification. Routine data management can have a big difference in the overall business efficiency and can positively improve the bottom line. Mobile applications also record users’ data such as product interaction information (likes, loves, impressions, etc), user attitudes, and comments. This data provides actionable insight and improves business decision-making on different fronts like product design, marketing, pricing, and product positioning.

  1.   Eliminating paperwork and the human factor

Human error is to blame for 90% of the workplace and occupational hazards, can cost money, interrupt workplace productivity and create a loss of time. Knowing the different sources of human error can help you learn how best to prevent them. Enterprise mobile applications reduce the amount of paperwork and automate routine tasks. In addition, these apps enable employees and workers to focus on complex problems and mission-critical enterprise operations.

A New Dawn for Enterprise Mobile App Development

Enterprise mobile applications are doing wonders in the contemporary business domain and across various sectors: manufacturing, retail, finance, telecommunication, and logistics. With automation, transaction control, improved data management, and supply chain control, enterprises cannot help but leverage the revamped capabilities of these apps. In addition, enterprise mobile apps are automating employee onboarding and certification processes, and client support.

With NS804, we guide you through deploying the best-of-class enterprise mobile app that responds accordingly to your business and market needs. NS804 expertise and experience in mobile app development help businesses transcend contemporary operational challenges, including invoicing, customer relationship management, accounting, and enterprise resource planning.

Contact NS804 for time-to-value solutions in enterprise mobile app development.

Why Mobile App Development

Mobile devices have evolved from just a means of communication into highly versatile business tools. As technology advances by the day, so do users get addicted to their mobile devices and spend more time on these devices. According to a 2017 survey by a media marketing and analytics firm, an average American spends around 3 hours every day on mobile devices.

When the above estimate compounds over a month, it adds up to half the total time they spend on a full-time job during the same period. It’s emerging that the core functionality of mobile devices, other than making phone calls, is to run a whole suite of applications that serve unimaginable purposes.

Enterprises from all corners of the world offering a ridiculous range of services and products have begun transitioning from the physical world of printing leaflets, hanging billboards, and printing advertisements, to the mobile and digital realm. Most people think their businesses do not need a mobile app to sell products to their loyal customers simply because that’s been the case in the past.

However, if you want to prepare for the future and start seeing the benefits of going digital, you’ll need a mobile app. Are you still not convinced? Here are the top reasons how your business will reap by creating a mobile app for your customers.

Benefits of Mobile App Development

  1. Strengthens Customer Engagement

This is one of the most important benefits of mobile app development for individuals, brands, and businesses. A mobile app provides a direct marketing channel between your business and your customers, allowing effective communication. With a mobile app, you can communicate and send in-app and push notifications to as many clients as possible. If your notifications contain valuable and relevant information, customers will be attached and become loyal and opt for your offerings whenever they need them.

  1. Direct Communication

One of the reasons your business needs an app is to improve direct communication with your customers. With instant access to a wide array of information, business mobile application development has opened doors to a direct and clear communication channel between enterprises and customers. The information gathered from customers from these apps is invaluable, with buyer personas and shopping behaviors being incorporated to help with marketing strategies.

  1. Brand Awareness

One of the most crucial things a mobile app offers your customers is awareness of and communication with your brand. With a mobile app, you can foster regular interaction with your target market, thus fostering trust. The more your audience trusts your brand and your enterprise, the more likely they’ll be to listen to your sales pitches and commit to your products. In the same manner as calendars, disturbing fridge magnets, and other random memorabilia, mobile apps strengthen your brand and educate your customers.

  1. Marketing Channel

Custom mobile app development allows information and notifications to be sent to clients in an instant. If the information is relevant to the target market, for instance, containing information about exclusive offers and deals, it can help you market to loyal clients who value the app. The fact that information and notifications can be sent instantly implies that you can communicate to your clients anytime, thus fostering brand loyalty through targeted communication.

  1. Customer Connections

Customer service is no longer about face-to-face interactions between customers and smiling associates. Since 6.378 billion people currently have high-powered smartphone devices at an arm’s reach at all times, the ultimate game-changer in customer relationship management is mobile apps. Mobile phone ownership has escalated to 80.76% of the world’s population, meaning that businesses are restructuring how they approach customer service.

  1. Business Profitability

Apps increase sales by alerting customers about products and services they were not previously aware of and keeping connections with prospects while ultimately driving sales and increasing revenues. In a report by Flurry, revenues collected from mobile apps were estimated to be $25 billion by 2013. A study published by the research firm Deloitte found out that customers use shopping apps before and after shopping trips. Twenty-two of surveyed respondents acknowledged that they spent more money on shopping trips because of the information supplied by retailers via mobile applications. When business apps are integrated with social media applications like Instagram, Pinterest, Twitter, and Facebook, the amplifier effect can reach new clients.

  1. Attracting Customers

Integrating mobile applications in your existing applications allows you to meet and connect with customers on channels they already use. Mobile users spend a substantial amount of time on social networking sites, so interfacing your company’s mobile application with existing social networking channels has the potential to reach out to a large audience. By creating a mobile application for your business, you can control the environment of how the user learns and interacts with your product.

  1. Customer Service

Providing relevant content and empowering your customers to engage with your firm via mobile apps can free you labor to focus on other mission-critical activities. Since companies expect customers to be able to interact with products, it’s crucial to ensure that your organization’s mobile apps allow them to engage in ways they expect. Giving customers easy-to-find information and answers enables them to trace the information they require at their own time. While many businesses already have self-service features embedded in their websites, these same features do not translate to mobile devices. For these features to be seamless across mobile and web platforms, it’s necessary to develop custom mobile apps.

  1. Transforming Retail Experience

Mobile applications transform the retail experience, enabling retailers to remain ahead of customer expectations by delivering superior customer experiences. In addition, mobile apps drive the digital process and digital model that would ultimately cut down on storage costs and increase profitability. For instance, Walmart has bolstered its retail experience following the Covid-19 pandemic by offering seamless mobile shopping experiences. Customers presently identify this shift as a superior retail solution to the otherwise time-consuming and strenuous on-premise shopping. There are many retail stores built mainly on mobile applications. Transitioning from physical, on-store shopping reduces the overhead costs associated with typical brick-and-mortar retailers.

  1. Unique Payment Services

Mobile applications come with different features that match various sectors and industries. For example, if you’re in the service industry – healthcare, beauty, spa, salon, or online food retail – your app can be helpful for your target audience to book an appointment. The push notifications can be vital to update them on their appointment. There’s no doubt that mobile payment has become a powerful and popular means of making payments nowadays. Both small and large enterprises can integrate payment options in mobile applications that would be possible to receive payments from credit cards and debit cards. Mobile integrated payment platforms are fast, secure, and user-friendly.

Mobile Apps – The Next Frontier in Online Shopping

If these benefits have not yet solidified the importance of a mobile app, there are still more reasons to consider adopting a mobile app strategy to encourage more customer satisfaction and engagement. With mobile app development, you achieve the following for your business and your brand:

  • Inform prospects of new products, services, and exclusive deals
  • Stand out from your competitors who are yet to adopt mobile solutions
  • Reach out to younger and mobile-oriented demographics
  • Synch users’ social media accounts and emails

And if you structure your mobile integration carefully, you receive a ton of analytics on exactly how users interact with your app. These analytics range from how much time a user spends looking at your app to the amount of money you make from each online purchase. You can contact NS804 for any questions about mobile app development.