6 Ways a Mobile App Can Be an Enterprise Cost-Saving Tool

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Mobile apps are increasing in popularity and adoption. Almost 48% of small businesses have adopted mobile apps, thanks to smartphone adoption and internet penetration rates.

In 2022, almost half of all small enterprises had a mobile application to connect with new and existing customers. This figure represents a 10% jump from the previous year.

In addition, almost 28% of small businesses that did not have a mobile app reported that they had plans to adopt one to support future business growth. These statistics point to the growing popularity of mobile applications in the contemporary business landscape.

Trends in Mobile App Adoption

The rising popularity and the growing adoption of mobile apps come from a combination of factors. For instance, reported findings indicate the following:

  • Mobile apps will generate $935 billion in sales in 2023
  • Apple app store has almost 2 million apps for download
  • There are 3 million apps available for download in Google Play Store
  • 22% of millennials open an app 50 times a day
  • 5 hours are spent opening mobile apps every day

In addition to these statistics, findings show that in 2022, only 13% of businesses did not intend to release a mobile app, compared to 26% in 2021.

Benefits of Mobile Apps

There’s no denying that the increased adoption of mobile apps comes because of several reasons:

  • Faster operation. Mobile apps are way faster than websites and web browsers
  • Personalized experience. Mobile apps have one-on-one support
  • Online and offline. Mobile apps have both online and offline capabilities
  • Instant updates. Mobile apps provide instant updates and notifications
  • Branding possibilities. Mobile apps have a huge potential for branding
  • User interaction. Mobile apps extend enhanced user interaction
  • Robust features. Mobile apps embed many features that enhance their usability

Despite the far-reaching implications of mobile apps in the contemporary business landscape, a key reason enterprises adopt mobile apps is due to their cost-cutting capabilities.

6 Ways a Mobile App can be a Cost-saving Tool

1. Inventory management, control, and tracking

Published statistics note that the inventory carrying costs will total approximately 20% to 30% of the total inventory value. Essentially, inventory carrying costs are calculated as a percentage of a business’s total inventory at a specific time and in a particular period.

Mobile apps make it easy to track inventory costs. Mobile apps make it easy for shop floor managers to check inventory levels, process payments, and analyze daily activities. In addition, mobile apps help organizations check the day-to-day inventory activities in real time.

2. Employee visibility

Employee costs are a critical expenditure. Employee costs cover salaries, overheads, recruiting, equipment, pensions, and employer national insurance contributions. Managing and monitoring your employee costs can help you achieve cost-saving opportunities.

Mobile apps facilitate employee tracking and help in team management. Mobile apps help managers to get the most appropriate worker to the job in real time. In addition, it helps managers to know an employee’s whereabouts in case of a disaster – and track time accurately.

3. Shipment and logistics tracking

Shipment issues are bound to occur in any organization. Items are likely to be damaged or destroyed during a shipment. Shipping costs are sometimes unreasonably high, and lacking knowledge about international shipping continues to take a toll on most companies.

In addition, shipping route disruptions and the stress of route disruptions continue to affect organizations of different sizes and scales. Harsh environmental conditions and lost items further derail the free movement of goods and deliveries. Luckily, mobile apps offset some (if not all) of these challenges.

GPS tracking apps allow visualization, optimization, and updating of routes, saving shipping time and fuel costs. Real-time visualization helps trucks and shipments to avoid challenges related to route disruptions and costly damages.

4. Measuring asset performance

A popular saying states that what cannot be measured cannot be improved. Measuring is a critical part of improvement and service performance cannot be achieved if it can’t be measured.

Luckily, mobile apps provide more opportunities to evaluate asset performance. Mobile apps ensure that assets run at full performance through shorter maintenance and shorter response times. Mobile apps further provide visibility in machine and plant performance, helping shop floor managers monitor plant health through predictive maintenance.

5. Mobile CRM

Customer relationships are the lifeblood of any successful enterprise. Successful organizations are anchored on superior customer service, allowing organizations to be at the forefront of customer adoption and retention.

Mobile apps have bridged the gap between customers and support. Today, more than ever, organizations are connecting more with consumers, thanks to mobile apps. One way that mobile apps help to reduce customer contact time is through real-time chat support.

Mobile apps allow enterprises to collect and process meaningful information. Customer feedback can be collected and processed in real time. In addition, mobile apps help to address customer disgruntlement since concerns can be received and processed without wasting time.

6. Replace manual processes

Did you know that mobile apps have reduced labor-intensive business processes? Going paperless helps with environmental responsibility and conservation and opens cost-cutting opportunities, allowing enterprises to invest their money in more meaningful business processes.

Mobile apps provide automation capabilities, reducing manual processes to cut costs and save time. In addition, going paperless not only reduces the often paper-oriented tasks, it significantly reduces the risks associated with manual entries.

How Mobile Apps Transform Business Processes

Against the backdrop of business process improvement are huge obstacles and customer-facing challenges that must be solved. Luckily, mobile apps have helped offset most of these challenges through better and more improved digital capabilities.

Mobile apps help with systematic data processing and management. Today, organizations collect and analyze significant amounts of data in real-time and use this data to make improved business decisions.

In addition, mobile apps provide improved marketing of new product offerings. Before, organizations used offline media to reach their target audience. Traditional offline media included newspaper ads, mail advertising, billboards, and TV advertisement.

Today, mobile apps have reduced traditional advertising costs with new and improved marketing models. Mobile apps have increased customer reach because over 6.8 billion users have smartphone devices. In addition, approximately 5.1 billion people globally have an internet connection.

If you consider the growth of remote working, you realize just how important mobile apps are in this transformation. Work-from-home is a new standard for most countries and across diverse industries.

The U.S. Congress adopted a new directive that shifted the standard work week from 40 hours to 32-hour work-week, providing room for an efficient workforce. Achieving work-life balance has been a pressing issue for most workers. However, with the rising adoption of smartphone devices and the infiltration of mobile apps, organizations are today achieving work-life balance and creating efficient workforces.

Therefore, looking at mobile apps, you realize the cost-saving opportunities they have provided to individuals and organizations. From digital marketing to remote working, mobile apps continue to free e-commerce and revolutionize the digital marketplace.

NS804 – Reliable Mobile App Development Partner

NS804 supports organizations throughout the different lifecycle stages of mobile development. NS804 works closely with many stakeholders (app developers, business owners, and marketers) to develop highly customized apps. Our vision is to bridge gaps in mobile app adoption by businesses and customers.

Reach out to us for mobile app development solutions.

Every Mobile App Development Strategy Should Have These 6 Things

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Today, the number of smartphone users surpasses 6 billion. Indeed, this number will increase by several hundred million in the coming years. Further statistics predict a drastic growth in interconnected devices, with a speculated 7.4 million households in the United States alone expected to have interconnected devices like smartphones, wearables, and tablets by 2025.

It’s not a surprise that most homes, offices, and commercial establishments have started responding to this growth, with most enterprises seeking to reinforce their brands with a mobile app. Soon, most people will shop entirely using mobile phones.

Already, online carts have taken over as the next frontier for shopping. More and more retail outlets are seeking to leverage online shopping trends. Today, there are more than 3 billion shoppers, a significant increase in the last few years. Indeed, reliable statistics show that today, 29% of the world’s population are digital buyers.

Although enterprises, mostly brick-and-mortar stores are turning digital, a successful transition demands a digital transformation strategy. They understand that developing a mobile app is not enough, a mobile app development activity must be accompanied by a development strategy that responds favorably to existing market needs and fulfills customer purchasing habits.

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Here are six things every mobile app development strategy must have;

1. Target audience

Although your business already has its target customers or market, your mobile app must also know who precisely to target. You cannot simply develop a mobile app without your customers in mind. Your customer-facing app must have an ideal user in mind.

And your mobile strategy must incorporate this particular element of any mobile app. Defining your user profile as part of your mobile app development strategy helps you to know their buying habits, their shopping patterns as well as their pain points.

Identifying your target users helps you to know what app your customers will not only find useful but equally irresistible. However, remember that if you’re developing an employee-facing app, you must identify which employees are interacting with the app. Ask yourself what features this app will incorporate to allow your employees to work away from their desks.

What type of an app will your employees find to be both a time-saver and a productivity booster? Identifying what precisely defines a great app in terms of user profiling is a key metric for any mobile app development strategy.

2. Market research

Scanning your market to identify your competitors, their advantages, prices, and products is a key element of your overall mobile app development strategy. Conduct a market scan to know what exactly to capture in your new digital solution.

Always remember that no action is without research and no research without action. With this mantra in mind, you’ll be able to develop an app that best answers your customers’ concerns and fills critical gaps in the market.

Perform thorough market research before your coders start laying down your app’s foundation. In addition, ensure you scrutinize your market before your mobile app development partner embarks on the process of coding.

The importance of conducting market research is to mitigate any risks. It helps you know what features your product needs to help satisfy customers’ needs. In addition, it helps you know what problem you’re solving and how to get there.

Here are the steps to conduct market research:

  • Define your opportunity and problem
  • Develop your marketing research plan
  • Collect relevant data
  • Analyze data and findings
  • Put your research into action

You can leverage many tools like Google trends, social mentions, and Attest, and answer your public to get a good grip on your market and your customers. Your primary goal should be solving glaring problems using your app.

3. Customer experience

Most people develop an app without customers in mind. Remember that your customers come first in any mobile app development strategy. They are the focal point of your mobile app development strategy.

Ensure that your mobile app has a superior customer experience and an intuitive interface. In addition, target to render a flawless user experience that expands your market reach by making the app easy and fast to use.

Customers should not struggle with primary features such as search, shopping, messaging, customer support, and offline capabilities. Ensure that you develop both a seamless interaction and a superior user interface and user experience.

Some steps to develop a superior interface include:

  • Keep your interface simple
  • Create consistency using simple UI elements
  • Be objective in page layout
  • Use colors and text strategically
  • Use typography for hierarchy and clarity
  • Think about potential defaults
  • Ensure the system communicates what’s happening

The mobile app must have intuitive navigation for a superior customer experience.

4. App development approach

Having a superior user experience is a key element. However, the mobile app development approach is of paramount importance. Ensure that your app is easy to use and can allure different classes and categories of users.

Your mobile app development approach comes first. You must select an experienced and seasoned team to do the job. Your mobile app development team will know what needs to be done, how, and why.

However, remember that you can either build the app yourself (in-house) or outsource the app development efforts. An analysis of over 200 studies found that 85 of these studies talk about outsourcing as an effective method to reduce costs.

The benefits of outsourcing mobile app development include;

  • Helps achieve a high level of security
  • There’s a smooth workflow
  • Round-the-clock services
  • Better productivity
  • Innovative ideas
  • Speeds up the development
  • Reduces costs
  • A talented pool of specialists

In addition, you access the latest tools and technologies, ensuring that you enjoy the best-in-class app development.

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5. Monetization scheme

Remember that the end goal of any mobile app is to monetize your products and offerings. Enterprises are rapidly endorsing mobile app development solutions to increase their revenues and profits.

Brick-and-mortar enterprises are seeking digitization to maximize the many opportunities that come with going digital. Therefore, your mobile app development strategy must have monetization in place to yield the best results.

That’s why it’s advisable before launching your mobile app, to do thorough marketing and advertising to ensure it’s well-known by those it targets to reach. Understanding the where and when of pay thresholds is a critical component of your mobile app development strategy.

A well-developed app strategy sets the correct benchmarks that will help you estimate and zero in on the targeted number of downloads. That’s why mobile app marketing can significantly and directly affect your revenues, allowing you to generate leads and close sales.

Framing your app’s monetization scheme and developing a monetization framework will ensure that your app effectively reaches out to new customers and generates the desired sales.

6. Data security

Last but not least, define your data security protocols. Data is the new engine because it helps enterprises understand customers’ shopping habits and make meaningful decisions from collected insights.

However, you cannot understand your app’s reach, overall potential, and future capabilities without basing these evaluation decisions on data. So, ensure that your app has the relevant features to collect and analyze data, including click-through rates, customer conversion rates, download rates, and purchase numbers.

Alongside data capabilities lies a fundamental question of data integrity and customer privacy. As you embark on your app development you must remember that privacy and confidentiality are at the center of successful app adoption and use.

Your app development strategy must capture the right protocol to protect data and ensure maximum privacy and confidentiality. Security is a fundamental consideration for your app.

Define how your data will be protected. How will customers know that their data is in safe hands? How will they be assured that their credit and financial information is protected?

NS804 – Bridging Gaps in Mobile App Development Strategy

At NS804, we are seasoned developers of superior mobile app solutions. Whether you’re looking for an Android app for a small enterprise or seeking a robust iOS app for a large multi-international, we have all it takes to design, develop, and maintain an app for businesses of different sizes and scale.

So, whether you need an Android, iOS, or hybrid app, whether it’s customer-facing or employee-facing, we have you covered.

Contact NS804 for questions and solutions on mobile app development strategy.

Are There Mobile App Developers In Charlotte?

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If you’re looking for mobile app developers in Charlotte, then you’re in luck! Yes, there are indeed talented developers in North Carolina’s Queen City. And one of the most prominent mobile app development studios is NS804.

But what makes NS804 so special to make it stand out from its peers? As an award-winning and highly-rated developer, according to Clutch, we work tirelessly to deliver quality apps to our clients. Furthermore, we ranked as one of the most reviewed app developers in Denver by The Manifest.

While recognition for our efforts is always appreciated, we strive to improve and stay ahead of the curve. App development continues to evolve, and clients regularly demand outstanding and innovative apps. And that’s why we never rest on our laurels and are always willing to tackle new projects, no matter how challenging or unique these may be.

But what does all this mean, and what can a studio such as NS804 offer you? You’re always welcome to arrange a meeting and visit our Charlotte, Denver, and Richmond offices. And you’ll have the assurance that you’re dealing with an established development studio and not a fly-by-night or freelancer. 

However, there are several other reasons to connect with one of the most notable mobile app developers in Charlotte, NC. We’ll discuss in more detail below what you can expect from NS804 in the long run.

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We’ll Help You Scale As Your Business Grows

Growing a business is challenging but necessary to stay feasible in the long term. Thus, you’ll need to scale at some point and have the right partners to help you out. But are there any mobile app developers in Charlotte that can fill this role? NS804 certainly can, and here’s why we’re the right choice for discerning entrepreneurs:

  • Interested in your business: We care about your business and brand while helping you achieve your goals. 
  • An impressive portfolio: We have a substantial portfolio of completed and successful projects and plenty of happy clients. 
  • A focus on design: We care about all aspects of design, from the user interface (UI) & user experience (UX) to the minimum viable product (MVP) design process. 
  • Building relationships: We’re here to build a long-term relationship with you that’s not limited to designing and developing your app. But also assist you with advertising, marketing, and maintaining your app, even for long durations if necessary.

Track And Tweak App Performance

You’ll need a team of experts to measure all the key performance indicators (KPIs). NS804 will implement crash analytics, performance monitoring, testing, and in-app feedback. We’ll know how your app is performing every step of the way. And immediately make the necessary improvements to increase your app’s performance.

Also, we’ll look at the number of downloads, active users, frequency of user sessions, reviews, ratings, retention rate, and churn rate of your app. If anything is impacting these KPIs negatively, we’ll be there to offer advice or implement the required changes.

Dealing With The Complexities Of Multi-Platform App Development

You’ll likely want your app to come out on Android, iOS, and possibly the web. But multi-platform app development is challenging as you’ll need to deal with various development environments. This means you’ll need to use an entirely different integrated development environment (IDE) and programming language when targeting Android and iOS.

While many cross-platform tools allow you to target several platforms from a single codebase, these are not ideal. You won’t get native performance and a coherent look and feel. So, it’s better to work with an experienced studio that can deliver quality native apps following best practices.

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Work With One Of The Best Mobile App Developers In Charlotte

Charlotte is a fantastic city for work and play and is home to many talented developers. NS804 stands out from the crowd and will certainly remain one of the most prominent mobile app developers in Charlotte for the foreseeable future. Contact NS804 today to learn how we’ll help you create phenomenal apps, and feel free to arrange a meeting with us in our offices in Charlotte! 

5 Problems You Can Solve with the Right Mobile App Development Strategy

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Mobile app strategy refers to deploying the right mobile app to deal with overarching business challenges. Organizations of all sizes and sophistication look at mobile apps as the next frontier of enterprise innovation. So, mobile apps are being adopted to reach a wider market, achieve customer satisfaction and retention, and of course, respond to competition.

You can solve several enterprise challenges and needs with the right mobile app development strategy. Below we look at some of the most pressing challenges you can solve with the right mobile app strategy.

1. Data collection and data analysis

Did you know that consumers are today using mobile apps to shop? Well, the young generation of consumers has quickly adopted mobile app shopping as an easy and convenient model of accessing goods and services from e-commerce stores.

So, with the right mobile app development strategy, you can zero down into this emerging segment of tech-savvy consumers. A mobile app development strategy will help you collect critical data like shopping habits, shopping patterns, likes, and interests in new product categories.

Innovative companies know that the right mobile app will help you collect incredible data sets that you can use to make informed business decisions.

2. Customer service

Customer service is a critical component of your overall business strategy. With the right customer service, you can attract and retain customers with little cost. The right mobile app strategy can help you collect consumer feedback – complaints, disgruntlement, feedback, and recommendations.

This information is critically underpinning in making the right decisions about the quality and scope of your customer service. So, with the right mobile app strategy, it’s possible to identify the most pressing customer needs and make informed decisions from this data.

 

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3. Better internal communication

Did you know that mobile apps provide not just the opportunity to boost customer service, but equally reinforce your internal communication? Mobile apps allow you to communicate directly with your customers and your workforce.

Your customer service team can directly keep in touch with customers solely through direct messages. Innovative organizations understand that the employee monitoring process is quite critical but equally complex and time-consuming.

Thus, innovative organizations are adopting mobile apps to streamline and empower internal communication. The right mobile app development strategy can help you keep in touch with your employees on the most crucial business issues – marketing, customer service, complaints, innovation, research, and development.

4. Remote working

The ability to work remotely is not a capability you can derive from just any digital resource. Investing in the right mobile app strategy helps you to create a remote workforce – because tasks and processes can be initiated and closed solely through mobile apps.

As the world moves digital with new technologies such as virtualization, it’s critical that you embrace this shift. A mobile app development strategy that recognizes the need for remote working is all you need to adopt a remote lifestyle, not just for you, but also for your workers.

5. Customer engagement

Digital enterprises understand that the secret to digital success is customer engagement. A mobile app can build unmatched capacity for customer engagement. Leverage mobile apps to constantly engage with your customers through posts, new promotions, and advertising campaigns – smoothly and seamlessly.

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NS804 – Reinforcing Your Digital Strategy and Transformation

NS804 enables enterprises to adopt a paradigm shift in digital transformation. NS804 provides superior mobile app solutions that are tailored to individual business needs.

Contact NS804 for mobile app development solutions – android, IOS apps, and hybrid apps alike.

How to Find Your Lost Phone?

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Smartphones have become an indispensable part of our daily lives. Today, billions of people across the world use their phones for much more than basic tasks such as making phone calls and texting. We use smartphones for navigation, reading books, booking cab rides, monitoring our daily exercise and health, and even monitoring our children’s education and whereabouts.

These devices hold memories and secrets that we probably don’t want to fall into the wrong hands. That is why when you can’t locate your phone in the usual places you get an unsettling feeling of fear, dread, and panic. Not just because of the personal information and memories but also because of the cost of smartphones.

Fortunately, there are some in-built tools to help track your lost or missing android smartphone or iPhone. Additionally, there are third-party applications that you can download to track your phone.

Let’s look at some ways to find your missing phone.

1. Use Google’s Find My Device to Find Your Android Phone

The Find my Device feature is an in-built tool for all android smart devices. With this feature, you can find your lost android phone, lock it or erase it. The Find My Device feature is automatically turned on if you have added a Google Account to your android phone.

To track, lock or erase your lost phone using Find My Device your phone has to be on, connected to mobile data or Wi-Fi, and have location turned on. And definitely, Find My Device must be turned on to make sure that your phone is visible on Google Play.

To find your lost phone go to android.com/find. This is the website run by Google Services from which you can find and lock your lost phone. Sign in with the Google account that is linked to your phone. And in case your phone has multiple profiles, be sure to use the primary google account to sign in to this website.

You don’t have a computer to sign in to the browser? Don’t worry. You can still use this feature from another android device. Go to Google PlayStore and download the Find My Device application and log in with the google account linked to your phone.

Once you sign in with the right account, Google starts to locate your phone. The app will pinpoint where the phone is on the map or where it was last located if it is switched off. There is a menu on the left of the app or site from which you can choose the action you want to take.

Here are the options available:

  • Play a Sound

The phone rings for 5 minutes. This can be helpful if you have misplaced your phone in your home or a secure place.

  • Secure Device

When you select ‘secure device’, your phone is locked with your pin or you can create one if you don’t have one already. Google also gives you the option of a message that can be displayed on the lock screen in case someone wants to return your phone.

  • Erase Device

This option deletes all the data from your phone and Find My Device is turned off. That means that you won’t be able to track your phone if you select ‘erase device’. It is recommended to leave this option for last.

2. Find your Missing iPhone using Find My 

Just like Google, Apple has a service for tracking lost devices known as Find My. To find your missing iPhone you will need to enable the Find My iPhone, Find My Network and Send Last Location on your iPhone. There are two ways to locate your missing iPhone:

Use ‘Find My’ App to find your iPhone:

To use the Find My application to locate you must have access to another iPhone, iPad, or Mac. The new device should have the application installed. Here’s how you locate your phone using the Find My app:

  • Open the Find My app
  • Click on the Devices tab
  • Select the iPhone you want to find
  • Check the map to see the last known location of your iPhone
  • Select Play Sound to call your phone or Directions to get directions to the place where your phone was located

If you cannot locate your device, turn on notifications to get notified when your phone is located by any other device in your Find My Network. You can also choose to mark your iPhone as lost if you can’t find it. Activating Mark as Lost locks your device and suspends all your cards in the Apple Wallet so that no one else has access to them.

3. Use a Web Browser to Find your iPhone

You can also find your missing iPhone by using a web browser to login into iCloud.com. Once you go to this website, sign in with your Apple ID and password. When logged in, select Find iPhone the All devices. From the list select the device you want to find. You can then choose to Play Sound or Lost mode.

Play sound will help to locate your phone if it is nearby. The lost mode locks your phone. It also allows you to enter your phone number and a message to be displayed on your screen in case someone finds your phone.

There is also an option to Erase iPhone. If you select Erase iPhone all the data is permanently deleted from your device. As a result, you won’t be able to keep tracking your phone in the Find My Network. However, if your phone is running on iOS 15 or later versions you can still find it in Find My Network.

4. Samsung Galaxy’s Built-in Tracking Service

In addition to android’s Find My Phone feature, Samsung smartphones have a tracking feature known as Find My Mobile. With this service, you can locate, lock and erase a Samsung phone. You can access this service at findmymobile.samsung.com.

To be able to track your phone using Find My Mobile, you have to activate this feature in the settings and other optional settings such as Remote Unlock and Send Last Location. 

To track your missing phone login into Find My Mobile using your Samsung account on any browser. From there you can select the device you want to find. If the device’s location is turned on and it is connected to a mobile network or Wi-Fi, then you can get the location of the lost phone on a map. You can also lock your phone and even remotely back up your phone in case you don’t recover it.

5. Tracking Your Phone using its Serial Number

Every phone has a unique number known as International Mobile Equipment Identity (IMEI), or Electronic Serial Number (ESN) depending on the model. If you know the serial number of your lost phone you can track it from third-party companies and tracking agencies.

It is also important to know this number so that you can report it to the police in case you don’t find your phone. That way if it falls into wrong hands and ends up in some criminal activity you will not get into trouble.

6. Contact your Carrier

You can contact your carrier or service provider and ask them if they can locate your phone and help you track it down. If they cannot track it for you and you are sure you cannot find it, you can ask them to suspend your phone service to prevent someone else from using it.

I hope that you don’t lose your phone and undergo the turmoil of tracking. However, if it happens, hopefully, these tips will help you to get it back.

At NS804, we help you design excellent mobile applications – whether it’s a mobile phone tracking app or a business app, we can always help you bridge any gap.

Contact NS804 to access mobile app development solutions.

Could Your Teams Really Be More Productive with an App?

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The mobile app revolution has taken the world by storm. Organizations, institutions, governments, and businesses have been forced to adapt to this shift to meet ever-changing productivity needs.

Internet penetration rates coupled with an accelerated uptake of smartphone technologies are some of the forces that have propelled the accelerated adoption of mobile apps. Organizations are shifting their focus to target online consumers.

Brands and business leaders view mobile apps as a new frontier of customer engagement and brand loyalty. However, a key highlight of mobile apps has been their ability to improve customer engagement, leading to improved employee productivity.

Today, more than ever, teams are viewing mobile apps as productivity machines.

Here are some of the ways mobile apps are helping employees and teams work more productively:

1. Mobile apps improve employee engagement

Employees are likely to be engaged when they’re immersed in evolving workplaces that use modern tools to simplify and automate processes. New software, new systems, and hardware upgrades help employees be more engaged with the brand and the workplace, boosting performance and productivity.

Similarly, mobile apps help employees be more engaged by providing new communication avenues. When employees communicate via mobile channels, they feel connected and lively. This ignites them and motivates them to contribute the best and grow with the company.

Mobile app adoption is a clear sign that an organization is growing; this is surely an incentive for employee motivation and engagement.

2. Mobile apps improve efficiency

There’s no doubt that mobile apps improve efficiency by eliminating recurring, mundane tasks. Traditional systems took hours to process documents. Machines took hours to process workloads and handle workflows.

However, today, with mobile apps, manufacturing shop floors are improving their efficiency. Programmed instructions are controlled by mobile apps, helping shop floors become more efficient in handling and processing workloads.

Improved efficiency leads to employee motivation and engagement. Eliminating repetitive and mundane tasks helps employees to focus on other value-adding activities. So, the infusion of mobile apps improves operational efficiency, strengthening bonds between employees and their workplaces.

3. Remote accessibility

Mobile apps enable employees to collaborate on shared tasks and projects, regardless of where they’re. Cloud computing enables easy storage and sharing of files and documents remotely, helping teams to be more agile and efficient. The accessibility achieved by cloud technology enables teams to be more progressive, especially when working on field projects.

So, in industries like research, anthropology, metrology, medicine, and even health sciences, remote data collection and data analysis are made possible and more efficient by the cloud.

The presence of cloud storage and computing technologies streamlines the end-to-end process of collecting and processing field data. These and many other capabilities define new productivity trends in contemporary industries.

4. Connected data

Previously, organizations, institutions, and governments banked on different software solutions to store and manage data on many business functions: payroll, customer transactions, security, inventory, supply chain, and accounting.

However, today, the emergence of custom apps enables organizations to integrate their varied data into a single-source platform. Employees can access different information and data from a single interface, improving their productivity and performance on multiple fronts.

So, the easy accessibility of information and data has eliminated siloed departments. The interoperability of information systems afforded by mobile apps continues to free departments and workforces from siloed systems. This form of liberation has helped teams be more productive and efficient in their routine undertakings.

5. Processing complex workflows

The emergence of mobile apps has helped organizations handle complex workflows. For instance, Huddle mobile app enables your workforce to manage and be in control of all the workflows.

Huddle helps employees understand what tasks are in demand, which projects need to be delegated, which tasks need to be reviewed, and what workflows need to be managed. Mobile apps like Huddle enable business leaders to remain in control of complex workflows without going to their office desks.

6. Work-life balance

Social life plays an important role in keeping people connected. Most importantly, your social life detaches you from everyday work or routine. For employees, working from Monday to Friday can be a pain in the rear, especially when the job involves doing routine tasks.

Mobile apps help employees reignite touches with reality. It helps employees detach from that monotonous cycle of work and connect with the social world. This momentary detachment can prove worthwhile when handling complex projects.

So, mobile apps like Twitter, Facebook, TikTok, and Pinterest can enhance workplace productivity by enhancing employees’ moods and feelings.

7. Education and training

Designing, deploying, monitoring, and measuring the performance of an employee training program is time-consuming and costly. Human resources spend countless hours strategizing on employee training and education programs.

Luckily, employees can tap into mobile apps as potential learning avenues. Mobile apps such as Skill Pill, Udemy, Boost HQ, and Design Jot are all classic e-learning apps your employees can use.

Honing your workforce’s skills through readily available tools gives you competitive positioning in a dynamically changing environment. In addition, using mobile apps for knowledge acquisition and skill development may prove advantageous for gaining a strategic competitive advantage.

8. Reduce errors and improve product quality

It’s time to consider upgrading to an automated processing system if your organization still relies on a manual paper-filing system. Organizations are adopting mobile apps to gain visibility into performance metrics, eliminate errors, and improve product quality.

Mobile apps provide transparency helping to identify problems before they occur. In what is known as predictive maintenance, the existence of smart tools that detect inefficiencies, lags, and inaccuracies in machine parts, has helped production workflows be more accurate. So, mobile apps are the new frontier for eliminating errors and improving product quality.

9. Metrics monitoring

There’s a popular saying that states you cannot improve or manage what you cannot measure. This saying is true for most things, business performance, growth, and productivity included.

Business leaders cannot evaluate the progress of their returns, turnovers, and performance without clear and actionable data. In addition, organizations cannot know where to improve without actionable metrics.

Mobile apps collect, collate, process, and report consumer and market data. Some of the datasets that mobile apps can collect and process include but are not limited to: consumer behavior, adoption rates, pricing options, market strategies, and customer and product categorization.

10. Decision-making

Big data has brought intelligence to business decision-making. Organizations are using data to make informed decisions that drive critical business processes.

Case in point, customer behavioral patterns can be used to improve product design processes, especially in clothing, merchandise, and consumer electronics. In addition, procurement patterns drive supply chain decisions, especially on supplier selection and contract management processes.

Mobile apps provide insightful feedback on business processes, helping employees make informed business decisions. Middle-level employees like managers can use mobile app data to obtain meaningful insight into the performance of lower-level employees. So, mobile apps are instrumental in management decision-making.

11. Productivity gains

In a study to analyze the strength of productivity apps, the results showed that mobile apps help improve productivity by helping employees know where they spend their time.

The study notes that recently, productivity apps have become the norm. And while some may feel that these apps work from the placebo effect, productivity apps have three impacts on employees: accountability, improvement, and assessment.

The study found that mobile apps reduced stress and anxiety. In addition, reported evidence has shown that app-based remediation and mindfulness help foster better performance and productivity improvements in employees. This study is evidence that mobile apps provide newer and fresh solutions to performance and productivity in workforces.

You can contact NS804 for mobile app design and development solutions.

What’s Keeping You from Developing a Mobile App?

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Mobile apps have become quite mainstream following the explosion of m-commerce and the dwindling reputation of e-commerce. Nowadays, organizations are already coming to terms with the fact that mobile is a game-changer, following the rising popularity and uptake of mobile apps.

Unfortunately, despite the rising significance and popularity of apps, few organizations are considering this frontier. Already, mobile apps contribute billions of revenues and turnovers to leading retail brands like Amazon and Walmart. But despite this potential, not all businesses and brands are ready to upscale their mobile app adoption efforts.

So, what’s keeping you from developing a mobile app?

1. Brand awareness

Today, more than ever, organizations are tapping into strategic digital marketing. An important part of this effort is to endorse rigorous, cross-platform marketing and outreach approaches, including mobile apps. A clear benefit of mobile apps is building a strong brand awareness alongside your other marketing initiatives.

Evidence has shown that while traditional advertising and outreach approaches struggle to keep your brand at the top of the mind of consumers, digital outreach puts your business at the fore and the center of mobile screens. The growing phone ownership alongside higher internet infiltration rates has led to the rapid uptake of mobile apps.

2. Customer engagement

There are ways to increase brand awareness and brand engagement with a business. For instance, email marketing is a tested-and-proven approach, and so is social media. But none of these is as personal as push notifications. So, a mobile app ensures that you can ping your customers with a push notification that brings products to their attention. Mobile apps represent ways of directly connecting with customers at a personal level.

3. Cost-savings

Increased brand awareness and more sales are what most brands are after. Regardless of whatever sector you’re in, increasing the sales of products and services is what will ultimately lead to business success. Luckily, mobile apps can help enterprises seeking increased sales, revenues, and higher turnovers. Studies have shown a strong correlation between mobile app adoption and sales. Users who use mobile apps are strongly inclined to purchase from m-commerce stores. Thus, enterprises and brands endorsing mobile apps experience higher sales and revenues.

4. Better customer service

Customer relationship management is the lifeblood of customer retention. Organizations that invest in better customer relationship management systems, including cloud-based data management systems, automated response systems, and call centers achieve efficiency and scalability. Most importantly, these organizations can connect and interact better with their clientele, increasing the chances of repeat business.

So, if you’re looking for a revamp of your customer relationship management, a mobile app would pivot you for success. Alternatively, you can design a mobile app that integrates seamlessly with your enterprise resource planning systems, streamlining operational workflow and meeting productivity targets.

5. Competitive positioning

Running a small business is never easy. You need every advantage to compete with big boy brands by ensuring brand awareness and customer satisfaction. Designing and deploying a mobile app lets you offer the same advantages as popular brands. You get to compete at the same level. Creating a mobile app offers you similar benefits that reputable brands enjoy with mobile app development.

Contact NS804 to kick-start your journey towards mobile app adoption.

How Can Mobile Apps Help Improve Company Culture?

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Company culture can make or break a business. And that’s because company culture consists of the formal and informal behaviors, values, and systems that impact customers and employees. But it’s easy to ignore or misunderstand these facets of an organization since few people can tell apart these behaviors and values at face value.

Yet we can easily identify the organizations that have a good company culture, and here’s how? We look out for companies with good customer service, high employee retention rates, solid financial results, and boast a culture of innovation.

Another way to identify good company culture is by surveying the staff of an organization. And we’d ask them the following: How well do they communicate with each other? What is the decision-making process like within the organization? Does the organization acknowledge and fairly reward staff contributions? And how are employees hired, promoted, and laid off? 

Surveying an organization’s customers makes sense too. And we’d want to know the following: How well does the company respond to customer complaints and feedback? Do the products and services of the company meet or surpass expectations? And does the company delight and surprise customers with innovative products and services?

Think of how customers and employees perceive a company such as Apple. We’re willing to bet that it’s mostly positive, even though it isn’t perfect. But more likely than not, expect Apple to improve company culture constantly to stay ahead of the curve.

Now, you may be wondering what all this means for your organization. Actually, it means far more than you’d think, especially if you bring mobile apps into the equation. We look into how mobile apps can improve company culture in more detail below!

Improve Company Culture With Powerful Communication And Collaborative Tools

Your employees may have multiple email accounts and use several communications tools to get work done. But that’s an administrative and security nightmare, especially if you have staff coming into the office and working remotely. Furthermore, they may use desktop PCs and various mobile devices to complete daily tasks, increasing the complexity of your systems. 

Relying on third-party vendors to provide essential productivity software makes sense if you’re a startup. But you’ll eventually reach a roadblock since you’ll likely find this software doesn’t scale with your needs or lacks features essential to a growing company. Then, there’s the case that not all your productivity software integrates well with your existing or upcoming systems. 

That’s why you’re better off working with an experienced developer such as NS804 to create a custom solution for your needs. Together, you can build a mobile app that provides staff with a tightly integrated mobile app for communications and collaborative purposes. And you can allow them to log in with a secure two-factor authentication (2FA) or even passwordless authentication.

Your staff will become more productive, as they will no longer rely on disparate pieces of software to get work done. They can work within a singular all-in-one solution with a cohesive user interface (UI) and user experience (UX). Furthermore, they won’t have to wait for a third-party vendor to release features and updates when they’re most needed. And there’s a risk that new features may take months or years to arrive, and sometimes — never!

But with a custom mobile app, this isn’t a problem. You can add new features on short notice and have these implemented to your specifications. And staff will feel confident knowing they have access to the most productive tools tailor-made for them.

A Mobile-First Approach Enhances Company Culture

We mentioned earlier that you could be using desktop PCs and mobile devices. There’s also the possibility that you could be relying on web apps for some of your mission-critical business processes. If that’s the case, it’s a messy approach that will make your systems and staff workflows more inefficient than they should be.

But the good news is that you can streamline all this with a mobile-first approach. The latest smartphones and tablets are powerful enough for most business tasks. And if you opt for native app development, your mobile app will boast high performance and speed on these devices. Thus, it’s no longer necessary to have most, if not all, of your staff using desktop PCs or laptops. 

And if you have staff that works outside the office or remotely, they’ll appreciate using lightweight devices with small form factors. Also, consider those employees that don’t feel comfortable or like using desktop PCs or laptops at home. Either because they feel intimidated by these or need a break from the computer screen and desk when not in the office.

But a smartphone or tablet feels more accessible, especially to non-tech-savvy employees. And with an intuitive mobile app, they can get work done while sitting on their couch, back porch, or while waiting for an order at their favorite restaurant. Knowing that they can quickly complete tasks on the go and in any environment helps improve company culture and staff satisfaction.

Staying Connected With Customers

While it’s a wise choice to develop a custom app to improve staff efficiency, you should also consider your customers. And think of how you will build an effective and sustainable communications pipeline to connect with them. Now we know what you may be thinking, “Why not use Facebook or Twitter to stay in touch with customers?” 

While social media platforms do a reasonably good job at connecting businesses and customers, they have several shortcomings: 

  • Firstly, you don’t have ownership of these platforms and are subject to their terms and policies, which means you could lose access to your account for reasons within or beyond your control.
  • Secondly, you’re only a business in a sea of businesses on these platforms, so it’s challenging to stand out or prevent your customers from discovering competitors with a few clicks. 
  • Thirdly, you can’t create your own UI/UX and messaging functionality and are strictly reliant on what each social media platform provides, which may not meet your expectations and requirements. 
  • And finally, you can’t directly contact users that engage with your business unless they specifically provide you with their contact details and email addresses.

From a business standpoint, relying exclusively on social media to stay in touch with customers isn’t a good move. You’re better off building an email list via your website, especially if you want to build long-term relationships with customers. But a website isn’t the only avenue to help you accomplish this goal, as you can also utilize a mobile app. 

Furthermore, a custom-built mobile app allows you to present your products and services exactly how you want. And you can keep your UI/UX and identity on-brand and tailor your messaging features so that they’re satisfactory to you and your customers.

The Bottom Line

As a business leader, one of your key goals is to improve company culture. While this isn’t easy, you can accomplish much by utilizing the methodologies and tools that will impact customers and employees positively. And the good news is that one or more custom-built mobile apps can bring about changes that can radically transform your organization for the better. Contact NS804 today to learn how we’ll help you create mobile apps that mean business!

5 Features Every Employer App Needs to Have

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There are good reasons why you need an employer app to run your organization efficiently. You need to log and track the working hours of your staff, whether they’re in the office or work from home. And you must comply with the relevant labor laws and data privacy regulations. Furthermore, it makes sense to prioritize contactless approaches to reduce the risk of staff contacting Covid-19 and other transmissible diseases. 

You may use a paper-based staff register or a database running on a PC, but these are not the best solutions for achieving the above goals. And that’s because most, if not all of your employees, own at least one smartphone. Or you may have already provided smartphones to your employees, meant for all essential company communications. 

Thus, it makes good business sense to utilize these smartphones as a core part of your company’s infrastructure. But to take advantage of this infrastructure, you’ll need to create an employer app with the following features.

1. Every Employer App Should Have Chat And Messaging Features

Phone calls cost money, take time, and can be disruptive. So you want to keep calls at a minimum, especially in an enterprise setting. But you’ll still want to reach employees and for them to contact you or their colleagues without hindering their workflow.

One of the best ways to build a robust communication pipeline is by implementing chat and messaging functionality. And this will allow everyone on the team to communicate throughout the workday and respond at their earliest convenience. You can also limit who receives communications and what type of information they can access.

2. Add Push Notifications For Emergency Situations

Push notifications have become commonplace in most customer-facing applications nowadays. But did you know that they can be equally powerful in an employer app? 

Consider a potentially fatal situation where some of your offices have caught fire. Your company’s emergency alarm system should alert everyone. And employees may panic and have trouble finding the nearest emergency escapes. But if employees immediately receive a push notification with clear and concise instructions about how to exit the building, it may save their lives.

3. Implement FAQ And Search Functionality

Even employees that have worked at your company for a long time may have questions or have forgotten some rules. Thus, add an FAQ section in your employer app where they’ll find answers to their most crucial questions. And make it easy for them to find information and even mission-critical files via the search function.

4. Improve Security With Two-Factor Authentication (2FA)

You can make it easy for your employees to sign in with their personal or work accounts. But given the high frequency of cybercrime lately, it’s best to harden security. Therefore, sacrifice some convenience for the improved security that two-factor authentication brings to the table. Apart from their username and password, employees will have to supply additional information, such as employee biometrics or a code sent to their smartphones.

5. Share Content And News Directly 

Your employer app is the perfect vehicle for sharing content and news that will get everyone on the same page. Furthermore, you can keep your employees updated on the latest developments within the company and any sudden change of direction. And you can do this by implementing a notification system that operates in a top-down manner. 

In Conclusion

Company communications should always facilitate the efficient transfer of information throughout an organization. But it must be easy-to-use, secure, and mobile-first to comply with the needs of modern organizations. Contact NS804 to learn how we’ll help you develop an employer app that enhances your organization’s communications.  

The 5 Features a Business Needs in an App

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The adoption of mobile phones alongside high internet penetration rates dictates new developments in smartphone usage. Already, mobile apps are dictating new frontiers in web experiences by offering chatting, browsing, and payment services.

Mobile apps are transforming legacy communication patterns by providing digital avenues for communication. A classic example is the chat apps: WhatsApp, Facebook Messenger, Instagram Direct, Line, Skype, and WeChat.

Research shows that mobile applications could generate up to $930 billion in revenues in 2023 alone. Already, shocking estimates show the power of mobile apps, reinforcing the talk of why it’s critical to get started with mobile apps. For instance, users spent over 3 trillion hours on mobile apps in 2021 alone.

The ever-changing face of mobile applications and the desirability of mobile apps to young demographics make it a target for tech-savvy enterprises. Most importantly, young developers are embracing application programming as a new frontier of mobile usability.

While apps are crucial in transforming legacy enterprises and shaping customer experiences, it’s critical to identify particular features that make apps desirable.

Important features a business needs in an app:

1. Usability

Usability is a critical consideration in any app development exercise. That means that developers must approach any mobile app development process with usability in mind. The app must be creative, simple, and easy to navigate. Most importantly, the app must focus on robustness and intuitiveness by incorporating the things people see in apps.

2. User-friendliness

Always aim for a user-friendly app design that’s simple to navigate and highly responsive. Navigation and responsiveness are the cornerstones of any successful app design work. Therefore, ensure that your business app is user-friendly and responds well to the evolving user needs.

Some tricks to make your app user-friendly include:

  • Focus on your target audience
  • Offer superior design
  • Prioritize user security
  • Optimize graphic and font size
  • Make wise use of push notification
  • Aim for intuitiveness

A user-friendly app is highly adopted and has higher retention rates.

3. Chat and call-back

Your business app must incorporate chat and call-back options. Business communication is forever changing, making mobile apps the go-to platform for business communications. Alongside emails, chatbots, and web portals, mobile apps offer a unique avenue for users, mostly clientele groups, to communicate and interact with brands.

4. Intuitive user interface

All apps must incorporate an intuitive interface, and proprietary, discretionary privacy. Users must own their information and privacy for apps to make meaningful sense to prospective users. The fact that enterprises are accelerating their app adoption efforts means that enterprises must find new ways to retain customers. One of these ways is by offering discretionary privacy solutions, including the possibility for privacy notifications in mobile apps.

5. Payment gateway

Payment gateway integration is a no-brainer for any business app. As a business owner, you are involved in the “money” business. That means that your services and products are sold or leased out to customers, making payment gateway integration altogether important. Therefore, a payment gateway is a critical feature of your business app.

NS804 – Aiming for Excellence!

Other vital tips for business apps include:

  • User experience is your ultimate objective
  • Always aim to deliver a superior typography
  • Aim for smooth edges, soft app elements, and creative color
  • The logo is the centerpiece of your brand positioning. Keep it first.
  • Remember to keep users updated. Users must not feel lost.
  • Be accommodative in scope. Let your app encompass many features and functionalities.
  • Aim for an interactive design. You can do this by testing, fixing, and testing once again.

At NS804, we guide businesses in mobile app development.

Contact NS804 to get started on your business app development journey.