The ability to view, click, and order is on the rise. The ‘click’ trend is slowly taking a toll on almost every enterprise – from retailers to hoteliers. Today, restaurants are looking for ways to differentiate themselves, thanks to new mobile capabilities like online ordering and delivery.
The hotel industry has experienced a boom over the last decade due to a corresponding growth and uptake of technology. For instance, mobile apps are helping restaurants grow their brands in almost unimaginable ways.
In addition, e-commerce capabilities enable hotels to access fresh produce, thus powering up vital operations in traditional hotels and restaurants – from sourcing products to delivering them to consumers.
Reasons Your Restaurant Needs an App
So, whether running a small food kiosk at the corner of a busy city or handling multiple hotel chains across different geographies, having an app is mandatory.
So, here are ten reasons your restaurant needs a mobile app.
1. Online slot reservation
Today, mobile apps connect clients to their desired restaurants and provide adequate information to make a reservation. Restaurants are leveraging online forms to enable clients and customers to make reservation requests.
In addition, smartphone apps allow your customers to book reservations and identify whether there’s a slot or not. So, instead of traveling miles only to miss a seat, restaurants can inform potential guests of any available seats.
2. Digital menu card
Do you know that most customers wouldn’t mind accessing the menu digitally, especially when it’s easily accessible and with a good interface? Well, if you don’t know, consider making your digital menu card as appealing and attractive as possible.
Today, most restaurants (like Foodlitter) allow customers to place orders using digital menu cards. This capability enables users to make their orders online without much hassle and with just a few clicks on their phones.
Digital menu cards provide end-users with immense accessibility and a convenient experience. And while many restaurants have menus in their mobile apps, few have digital menus uploaded to these apps.
So, your restaurant needs a mobile app to enable digital menu capabilities.
3. Ordering online
Mobile apps are indispensable for restaurants that offer online ordering and online delivery options. For instance, fast-food chains like Mcdonald’s, Subway, Wendy’s, Taco Bell, and Checkers provide online ordering capabilities, filling hunger bites when they occur.
What mobile apps do is that they eliminate the role of mediator in booking orders and online reservations. So, you can directly go to your app and place an order. And immediately, you’ll receive a call confirming your order details and delivery information – location, address, phone number, recipient(s), and more.
4. Location-based deals
The location-based feature is a relatively new app feature but incredibly satisfying to restaurants that want to close fast deals.
For instance, Apple’s iBeacon uses this particular feature. This feature sends a push notification to a customer near your restaurant.
With this feature, you can tempt your customers by offering unbeatable deals on mouth-watering delicacies they can’t refuse.
Perhaps the leading reason behind the adoption of mobile apps is that mobile apps are customer-friendly. Mobile apps offer a superior customer experience making apps a darling to many people.
Online ordering has enabled most restaurants to handle their peak hours efficiently. Online ordering reduces the pressure and queue, assisting restaurants with orders even when customers are seated at home or in offices.
And thanks to online ordering, most people nowadays can avoid the pain of standing in long queues waiting for meals. And with the option of ordering their meals online, they can easily order meals when they’re in traffic or when picking up their children from school.
So, there’s no denying that the customer-friendly nature of mobile apps in online ordering has been a feat to its adoption.
6. Customer outreach
Mobile apps provide ways to connect to new customers. By using mobile apps, restaurants can advise their offerings and reach out to new and existing customers.
And while there’s no proven way to connect to customers, you can always use mobile apps because they’re cheap, customized to customer needs, and less spammy. Mobile apps offer soft push notifications that don’t appear as a bother to consumers.
So, mobile apps remain indispensable in creating targeted communication with customers.
7. Brand positioning
You cannot undermine the power of apps in building a compelling brand image. Mobile apps exist on consumer devices, are easily accessible, and can be customized to address consumer needs using purchase patterns, purchasing behavior, and other operative metrics.
So, restaurants are slowly understanding the potential of mobile apps in building a good brand and image. Mobile apps act as your restaurant’s beacon outside. For instance, if a customer is not ordering directly from your restaurant but has your app installed, they can receive push notifications which ultimately build your brand.
8. Social media presence
No matter what sector your business operates in, it’s critical to have your presence on social channels such as Instagram, Facebook, LinkedIn, Twitter, and WhatsApp.
Declaring your presence in social channels is one way of going with the trends and ensuring you gain a competitive advantage. And provided you give it an effective online marketing campaign, your social media presence will surely attract a large following.
So, restaurants use mobile apps to strengthen their social media presence. Mobile apps can be integrated with social channels and portfolios, reinforcing a brand’s overall digital strategy.
9. Online promotions
There’s no denying that mobile apps have helped restaurants improve their online promotion approaches in numerous ways. For instance, through online promotion programs like ‘check-in’ features, clients or consumers can notify their friends and family about specific restaurants they’re dining in.
The check-in promotion feature helps friends, family, and workmates connect and meet in specific restaurants or locations.
So, if you’re running a restaurant and considering a mobile app, ensure it encompasses the ‘check-in’ feature to enable your restaurant’s clientele to tag in their friends and allies anytime they wish.
You can also use mobile app push notifications to notify customers about new offers and specials. That helps to improve your communication and ultimately increases your chances of improving your ROI on specials.
So, restaurants are now using mobile apps as leverage to improve the return on investment, especially on special treats.
10. Loyalty programs
Loyalty programs provide a win-win situation for the business and the customer. The programs help restaurants target and retain new customers while extending value to clients.
According to a study, 86% of consumers are likely to purchase from you if you provide discounts or offers periodically. To do this, you can give your clients discounts on every 10th or 5th visit, which will help enhance retention.
NS804 – Transforming Your Restaurant’s Digital Posture with an App!
NS804 is a trusted provider of superior and quality mobile apps. We have helped businesses across various sectors – hotels, restaurants, banks, insurance, healthcare, and education – design the best apps that answer their clients’ questions.
At NS804, we can help you identify your restaurant’s needs and design an app that best answers your clients’ questions.
So, do you own a restaurant, and would you like to transform its operations using a mobile app? Well, don’t worry, we have a solution for you!
Contact NS804 for mobile app development solutions – whether you’re running a restaurant or planning to own one.