Data Security in Mobile Apps: Mitigating Fears and Ensuring User Trust

The significance of mobile apps in the highly interconnected digital landscape cannot be ignored. Published statistics show consumers spent 3.8 trillion hours on mobile apps in 2022 alone. Further evidence suggests that mobile phone users spend 88% of their time in mobile apps, reinforcing the significance of mobile apps in our daily lives. Android and IOS are the leading mobile app stores, although other platforms such as Tizen, KaiOS, and Ubuntu Touch are slowly emerging as favorable platforms to launch an app.

It’s important to note that mobile apps are used for a wide range of purposes – online payments, online shopping, information access, weather updates, bookings, and travel. This means that a slight breach of mobile apps will lead to a significant leakage of consumer information, including personally identifying information such as social security numbers, physical addresses, credit card numbers, and mobile phone numbers. This is precisely why data security in mobile apps is a critical component in ensuring user trust.

This article delves deep into data security, exploring data security concerns in mobile apps as well as mitigation measures, and steps to building a secure mobile app:

Understanding Mobile App Data Security

Mobile app data represents a wide range of information users generate and store in their applications. It includes personal names, email addresses, financial information, credit card information, location, social security numbers, phone numbers, login credentials, multimedia files, location data, communication records, physical addresses, and more. The scope of mobile app data security ranges from the moment this data is keyed in your mobile app to the moment it is transmitted or conveyed to other people, including app platforms, social media accounts, and other digital channels. It’s crucial to note that understanding the diversity and sensitivity of this information is crucial in devising effective security measures.

 

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Common Data Security Threats

Malware

Mobile apps, similar to other technologies, are highly vulnerable to cybersecurity threats. Malware, the shortcut for malicious software, represents a high-ranking cybersecurity threat. Malware attacks are designed (or created) and conveyed to target victims by cybercriminals to either steal personally identifying information or compromise the normal functioning of mobile apps to steal consumer information. Once infiltrated into mobile apps, malware can affect the normal functioning of mobile devices, interfere with app usage, and disorient the normal functioning of the mobile app, rendering the app unusable. Malware often disguises itself as an authentic application, prompting users to download it and unsuspectedly install it on their phones.

Phishing

Phishing attacks are common cybersecurity threats and one of the leading sources of data leakage in mobile apps. Phishing attacks trick users into revealing confidential information – phone numbers, credit card information, and physical addresses – by posing as trustworthy sources. In mobile apps, phishing attacks come hidden as alerts, emails, and updates that appear to originate from the app or otherwise. Unsuspecting users may inadvertently reveal their private information, leading to a possible compromise or sell their information to third-party users.

Unauthorized access

Unauthorized access to mobile app information is a common threat to data leakage and data security. Unauthorized access occurs when unauthorized persons or unauthorized entities have access to your personal information. Unauthorized access can occur when an internet service provider (ISP) or other users access your app information, thus compromising your data security. Usually, unauthorized access occurs when cybercriminals exploit possible vulnerabilities to gain entry into your app. This compromise may involve weak authorization processes, poorly encrypted data, and loopholes in the app’s code. Once inside the app, users can modify, access, or steal user data, causing significant harm and damage to individuals, brands, and businesses.

Real-Life Data Breaches

Facebook – Cambridge Analytica

The last five years have witnessed massive data breaches, affecting individuals, businesses, and brands. In 2018, the Cambridge Analytical scandal shook the foundation of data privacy following massive leakage of users’ data and information. Facebook-owned Cambridge Analytica lost the data of 87 million Facebook users. According to documented reports, the data of 87 million users was harvested without consent to a third-party app, raising eyebrows about the legitimacy of personal data stored on Facebook. This breach highlighted the dangers of lax data access policies, leading to subsequent changes in data protection regulations.

Equifax

In 2017, Equifax, one of the leading credit-reporting companies suffered a massive data onslaught. Cybercriminals exploited Equifax’s website and user accounts, leading to the data loss of 147 million customers, including personally identifying information and social security numbers. The SSNs were particularly affected, underscoring the importance of safe protection safeguards for both apps and websites.

Uber

In 2016, one of the leading cab-hailing companies, Uber, suffered a serious data loss of 57 million users, including drivers and passengers. Cybercriminals targeted the Uber app, leading to the loss of information from drivers and passengers. This onslaught highlighted the importance of safe control safeguards and highlighting the sophistication and scope of cyber-attacks. In response, Uber not only paid the attackers a lump sum to conceal the attack but failed to inform its users about this serious data violation.

PayPal

Just recently, the PayPal information of 36,000 users was affected, leading to account compromise. For two days, hackers had unlimited access to linked debit and credit card numbers, transaction histories, postal addresses, full names, date of birth, and individual tax identification numbers. This incident happened in October 2022 as part of a credential-stuffing attack. In credential stuffing, malicious software makes a combination of credentials often run into protected systems trying to gain unauthorized access to users’ information, accounts, and data.

Building a Secure Mobile App

Individuals and businesses must understand the significance of protecting their apps against unauthorized access. First and foremost, users and businesses must address encryption to protect users’ information in transit and at rest. Encryption conceals data using numerical forms or other algorithms, making it impossible for hackers to read and understand context information even if they gain unauthorized access to your systems, including mobile apps.

Another protection is secure authentication. Most often, users do not consider the possibility of a multi-layered security approach whereby there is more than one form of authentication to gain access to a protected system. For instance, 2-factor authentication or multi-factor authentication represents one of the leading forms of security. The two-factor authentication can protect your mobile apps from foreseen and unforeseen circumstances, preventing a possible breach that could expose users’ data.

Another step to building a secure mobile is ensuring regular software updates. Software updates provide you with the opportunity to access the latest version of the software, sometimes saving you money and time in accessing the latest product or service. Keeping your apps and operating systems up-to-date also extends the opportunity to access the latest patching, thus protecting your apps and operating systems.

Another step to protecting yourself is using secure coding practices. Developers must use secure coding practices to create apps that are secure and inaccessible to unauthorized third parties. Secure coding practices provide a safe encryption standard, protecting your apps and operating systems against attacks.

Regulatory Compliance

The General Data Protection Regulations (GDPR) provide a benchmark for safe and secure computing practices. The GDPR believes it’s the responsibility of businesses and organizations to protect consumer data against potential leakage. The GDPR provides strict guidelines for protecting personally identifying information and securing your app against unauthorized access and third parties.

Part of protecting your app against potential attacks is following and strictly adhering to compliance requirements. The first policy you need for regulatory compliance is a data protection policy. Data protection policy runs across organizations, providing employees, customers, and other stakeholders with a requirement to safeguard personal data. The second compliance step is the data retention policy, which is one of the 25 principles outlined in the Data Protection Act. The retention policy limits how data is created, stored, and distributed, thus safeguarding consumer information and data.

Privacy policies and notices are crucial benchmarks in regulatory compliance, especially in protecting data against potential violations. Privacy policies and notices inform people about the necessary safeguards for data, including steps, approaches, and strategies to protecting data. It also contains the repercussions of poor data handling and storage. Information security policies represent another set of laws to protect mobile apps and other technologies against potential data violations.

Information security policies define how information will be handled, from the moment it is created to the moment it is used and stored. Finally, an incident response plan is a crucial component of compliance. Organizations and businesses with an incident response plan can maneuver better in case of attacks, and some end up protecting their consumer data and brand in the process. An incident response plan must contain the steps, processes, and measures that will be taken in case of an attack, including isolating the entire organization’s computing infrastructure to another whole new network in case the existing one is compromised.

Building User Trust

Mobile apps provide a huge advantage to users, including the possibility of making online payments and securing flights and trains online. However, user trust continues to be a top-ranking priority for most mobile app developers and businesses. In creating your app, remember that user trust matters as it determines the adoption and the retention of your users. To ensure user trust in your app, here are a few steps you can take.

  • Transparent privacy policies. Organizations must have clear and precise privacy policies that are easy to read and understand. Employees depend on easily understandable and accessible information, making transparency a key factor in designing your privacy policies.
  • User education. Research shows that most cyberattacks can be prevented only if people are educated and trained enough. For most organizations, cybersecurity training is gradually becoming a must-have, especially for organizations dealing with highly sensitive consumer information – education, healthcare, finance, defense, and manufacturing.
  • Secure communication. All communication must be secured both in transit and at rest. Secure communication prevents information leakage, preventing unauthorized access and ensuring user safety. Transparent communication about security measures can reassure users, providing them with an opportunity to protect their data against unauthorized access.
  • Responsive customer support. Did you know responsive customer support is crucial in protecting your apps? Well, when users find genuine concerns, they’re likely to contact you if your app is useful. However, this doesn’t always happen because apps lack a dedicated customer support team and rely on AI bots as response machines. Responsive customer support will give you an added advantage, especially in dealing with new and reported attacks.

These practices secure your app, providing you with maximum security and protection of your users’ data.

 

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Challenges and Future Trends

Cybersecurity is a changing frontier due to the growing scope and sophistication of attacks. Cybercriminals are becoming clever every single day and more experienced with every single successful attack. One of the glaring challenges to mobile app data security is AI-driven attacks. While AI has provided immense opportunities and unlocked many doors of productivity and performance, there remains a lot to be desired in terms of data privacy. AI-driven attacks, unlike contemporary attacks that are orchestrated by humans, are more efficient, faster, and more dangerous. In addition, AI-driven attacks have serious implications for mobile app security because they expose consumer data, compromise the normal functioning of apps, and affect the overall productivity of their target victims.

It’s important to acknowledge that although emerging technologies continue to pose a significant threat to data security, there are still some new technologies that stand to protect individuals and businesses against threats. For instance, blockchain technology has huge potential in combating cybercrime and mobile app privacy violations.

Blockchain technology ensures transparency in transactions, secures transactions and informs everyone in the chain about a transaction. This way, it builds consensus on who and who has not conducted any transaction, thus protecting your information and sensitive data like transaction history. Blockchain technology represents a potent solution in mobile apps, especially in protecting your information against unauthorized access and leakage.

NS804 – Building Secure Apps, Ensuring User Trust

At NS804, we believe that everything starts with security, from the mobile apps we build to the technologies we launch and install. NS804 provides custom mobile app solutions, safeguarding users against potential threats and data leakage. We use the latest technologies and secure coding languages to create apps that are hard to crack. Our app development methodology follows standard practices, ensuring we comply with data protection laws and regulations.

Contact NS804 today for secure mobile app solutions, Android and iOS alike.

Avoid These 10 Mistakes When Developing Your First Mobile App

Mobile apps have transformed how we communicate, interact, shop, and exchange information. From online food shopping to e-ticking, mobile apps have changed how enterprises do business. These pocket-sized tools have transformed how consumers access information, defining consumer shopping habits, and purchase preferences.

Developing your first app is exciting; the prospect and thoughts of bringing your ideas to life is thrilling to most entrepreneurs. However, this process comes with its fair share of challenges. It requires meticulous planning, expert execution, and continuous improvement.

This article walks you through ten mistakes to avoid when developing your first app, equipping you with the knowledge, expertise, and skills required to know what sets an excellent app apart.

 

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1. Lack of a clear purpose

The first step to developing a successful app is defining your purpose. Most successful apps are reputable for solving common problems. Think about Facebook, Instagram, Spotify, and LinkedIn, and you realize just how robust and excellent these apps are at solving a diverse set of problems.

Remember that at the heart of mobile app development lies a clear-cut purpose and the audience in mind. Defining a clear purpose acts as the North Star that guides your app’s design, development, and functionality. Without this clarity, you risk developing an app that lacks a clear direction, leading to confusion and ultimately affecting user experience.

2. Failure to do market research

In the ever-evolving field of mobile app development, the popular phrase ‘knowledge is power’ takes center stage. One mistake a budding mobile app developer can make is failing to conduct market research and missing out on the crucial insights that this research provides.

It’s important to acknowledge that when it comes to mobile app development, market research is not just a formality; it’s a source of informed decision-making at every stage of the process. By skipping market research, you’re venturing into an unknown area without a map. Market research provides a clear roadmap on what to do and avoid in building a successful app.

3. Neglecting user experience

The user experience is the engine that powers your app. Think of it as the fuel in the engine. Neglecting your user experience is similar to building a mansion on a shaky foundation. The success of your app hinges on more than just its primary features; it’s about crafting an engaging, intuitive, and seamless user experience that leaves a lasting impression. Neglecting this critical aspect of mobile app development is akin to alienating users and squandering your app’s immense potential.

When developing your first app, remember the user design underlines its success and adoption. Developing your app means understanding your users’ needs, preferences, and options and optimizing opportunities that fulfill these needs. When users find value in your app, they’re likely to recommend it to others, creating an expansive platform for adoption. Apps that emphasize user-centered design forge lasting relationships with their prospects, fostering trust and loyalty with their audiences.

4. Ignoring platform and device compartibility

Optimizing your app for iOS, Android, and other operating systems is critical in a world where users have diverse devices and several OS preferences. Each platform – Android, IOS, and others – has its interface conventions, design guidelines, and user expectations. Therefore, by tailoring your app’s experience with each of these operating platforms, you’re demonstrating your commitment to building native experiences that resonate with diverse users.

It’s important to note that ensuring consistent operation across multiple platforms is non-negotiable. Inconsistent performance leads to frustration, disgruntlement, and abandonment. To tackle this challenge, adopt the following practices:

  • Responsive design. Implement responsive design principles that adapt your app’s layout and functionality to different screen orientations.
  • Performance testing. Conduct performance testing by testing your app on different devices to identify performance bottlenecks.
  • Adaptive UI. Design a UI that gracefully adapts to different screen sizes, ensuring people have a positive user experience.
  • Platform-specific customization. Embrace platform-specific customization to leverage unique features and design principles of each platform.
  • Regular updates. Continuously update your app to accommodate changes in user feedback, OS updates, and device specifications.

The importance of customizing your app cannot be overstated in an era where users span many platforms and operating systems.

5. Overloading your app with features

As a first-time app developer, you may be tempted to overload your app with features to make it all-encompassing. However, falling to this temptation and overloading your app with features can be a major pitfall, resulting in a compromised user experience and overall app failure. You must strike a balance between comprehensive offerings and a clean, user-centric interface.

Other than attempting to be a jack-of-all-trades, successful app developers focus on a limited set of app features, optimizing basic functionalities without compromising user experience. By offering basic features, you’re prioritizing a seamless user journey, thus improving the likelihood of app adoption.

In developing a successful app, remember that quality triumphs over quantity. The inclination to overload your app can be counterproductive, harmonizing your app’s user experience with a limited set of features.

6. Poor performance and speed

In this fast-paced world where instant gratification is the norm, delays and sluggish performance can spell disaster even for the most creative apps. The importance of developing an app with faster loading times and smooth performance cannot be overstated.

A smooth and flawless experience combined with faster loading times is the holy grail of a successful mobile app. Users have become increasingly accustomed to fast-performance applications and expect nothing less. An app that loads quickly and responds faster to customer requests will build trust and foster loyalty. The attributes of speed, efficiency, and responsiveness contribute to positive responses and organic growth through word-of-mouth referrals.

Here are tips for optimizing app performance:

  • Efficient coding. Write clean and precise code that minimizes resource consumption and increases efficiency.
  • Image compression. Compress images to reduce loading times without affecting image quality.
  • Caching. Utilize caching to store frequently used data, reducing the need for frequent data retrieval activities.
  •  Minimize animations. Minimize animations that can affect your app’s loading speed.
  • Asynchronous loading. Load content asynchronously to ensure the interface remains responsive even when retrieving data.
  • Performance testing. Regularly test your app’s performance on different devices and on varying network conditions to identify bottlenecks.
  • Optimize network requests. Reduce the number of network requests and use techniques such as data prefetching to enhance user experience.
  • Update management. Implement update management to ensure your app remains compatible with new OS updates and different device capabilities.

The term ‘time is of the essence’ holds profound significance in app development. So, optimize your app for speed and efficiency when developing your first app.

 

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7. Neglecting quality assurance and user testing

In mobile app development, user testing and quality assurance cannot be overstated. Transcending from app inception to a polished app requires a rigorous process of refining, testing, and addressing potential problems or issues. Neglecting user testing and quality assurance can impair your app’s performance, tarnishing your brand and business reputation.

Quality assurance ensures your app responds to the latest testing requirements, optimizing for better performance and new updates. Most importantly, quality assurance helps to highlight issues that can be addressed later in the development stage. Constant testing and evaluation help to expose loopholes that can uncover hidden problems in your app performance.

8. Inadequate marketing

Marketing your app is key to providing visibility and educating users about its features and applications. Building an app without marketing is akin to buying a security dog and locking it in, you won’t utilize its potential. So, marketing your app provides visibility, educating consumers on the potential benefits of adopting it. Most importantly, developers who take the time to market their apps enjoy better adoption, retention, and usability due to word-of-mouth referrals. Word-of-mouth referrals lead to increased organic search.

Here’s how you can effectively market your app:

  • Social media. Leverage social media channels to increase brand visibility, interact with other users, and create a community around your app’s brand.
  • App store optimization. Optimize your app for the app store by including catchy graphics, informative descriptions, and relevant keywords.
  •  Influencer collaboration. Leverage influencer collaboration with influencers in your niche to gain brand visibility and engage their audience.
  • Content marketing. Create informative and engaging content that relates to your app niche. Your content marketing must include keyword research, on-page optimization, and back-linking capabilities.
  • Email marketing. Utilize email campaigns to ensure your app gets the traction it deserves on digital platforms.
  • Press releases. Craft informative and quality press releases and distribute them to media houses to generate buzz and coverage for your app.

Developing your app is only half the work done and half the battle won, marketing it to the relevant audience is a key step to winning the war. So, ensure you actively engage with the relevant outreach platforms for better brand visibility.

9. Ignoring user feedback

In mobile app development, the voice of the user is the beacon that guides your app to success. Ignoring feedback can lead to grave mistakes earlier on in the development process and impair your app’s adoption. User feedback provides informative insights, empowering you to develop an app that answers genuine questions. It’s only by infusing your users’ feedback that you can obtain genuine feedback about its performance and overall usability. The insights obtained by users act as a foundation for improvement, empowering you to do more by solving deep-seated problems and issues.

Here are specific channels you can use to collect user feedback:

  • In-app feedback. Encourage users to leave personal feedback regarding their experiences, preferences, and needs.
  •  App store reviews. Collect user feedback from Google and Android app store platforms, engaging with positive and negative reviews to demonstrate responsibility and responsiveness.
  • Social media engagement. Optimize social media channels to collect user reviews, answer questions, and address deep-seated concerns.
  • User surveys. Conduct user surveys to gather insights about personal experiences and pain points.

Once feedback is collected, it’s crucial to analyze the feedback to identify recurring themes. Most importantly, communicate with your prospects, notifying them about new improvements based on their feedback; be transparent about the changes you’re making and inform them why. Finally, embrace continuous iteration, regularly analyzing feedback and implementing changes based on feedback.

10. Not planning for maintenance and updates

Most renowned operating systems come with updates at every turn. For instance, Microsoft recently launched Windows 11, reinforcing its commitment to remaining ahead of new technological advancements. With Windows 11, users enjoy advanced features – gaming graphics, cloud storage, seamless design, and better functionality. Android and Apple are also considering new transformations in their operating systems. Already, iOS 17 is making the iPhone more personal and intuitive as reported by Apple Inc., highlighting the importance of updates in remaining relevant.

Neglecting updates can have dire consequences, leading to users neglecting your app due to outdated features and flawed functionality. A lack of updates sends the impression that your app is under-utilized and negatively supported, eroding user trust and engagement. This, in turn, leads to dwindling user numbers, reduced user adoption, and a decline in your app’s standing in the market.

Here’s how to create a roadmap for continuous improvement:

  • Continuous evaluation. Continuously evaluate your app, regularly assessing user feedback, performance metrics, and industry trends.
  • Feature addition. Strategically identifying new improvements and adding features based on evolving user needs.
  • Release schedule. Creating a release schedule highlighting when you will add new features.
  • Bug fixes. Constantly optimize your app by fixing bugs to ensure your app remains reliable and efficient.
  • Refine user experience. Continuously refine your app based on user feedback, constantly making intuitive changes based on collected user feedback.
  • User-requested features. Constantly listen to users and incorporate their feedback. Implement features that resonate with your users’ needs and use preferences.

In developing your first mobile app, remember that the true measure of success lies not only in the initial inception and creation but also in constant improvement. Your app must be ever-green, addressing new needs as demand requires. So, if you’re running an enterprise or seeking to create your brand, aim for constant improvements to ensure your app evolves with new trends.

NS804 – Turbocharge Your Journey Towards Your First Mobile App

In the journey of mobile app development, planning and execution are key. However, many opportunities and challenges emerge in designing, developing, implementing, and maintaining an app. Working with a trusted mobile app developer helps you to avoid most of these mistakes. You get to optimize the best practices in mobile app development, taking advantage of market knowledge and expertise from outsourced professionals.

So, whether you’re looking to create your first app for your brand or want to kick-start your e-commerce operations with a robust app, look no further. NS804 provides lasting solutions in mobile app design, development, and implementation.

Reach out to us for time-to-value mobile app development services.

B2B App Features Your Mobile App Needs

The high rate of internet connectivity combined with high rates of smartphone ownership have led to the adoption of mobile apps by businesses and consumers across different industries and sectors – retail, manufacturing, service, finance, and insurance.

B2B mobile apps have become indispensable in today’s fast-paced business environment for enterprises seeking to streamline business operations, improve performance and productivity. B2B apps cater to the evolving needs of enterprises, enabling efficient workflows, enhanced collaboration, and increased customer satisfaction.

However, the key to unlocking the full potential of a B2B app lies in its underlying features. A feature-rich application has immense capabilities to deliver value and streamline complicated processes or operations. From navigation, superior customer service, analytics, reporting, security, and seamless integrations, we look at different aspects that make a great B2B app.

 

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1. User Interface and Navigation

User interface and navigation are critical features that influence an app’s performance and adoption. A well-designed user experience and user interface are important in ensuring successful navigation by users.

A streamlined and visually appealing interface contributes to the intuitive design and enhanced user experience. For instance, research shows that 32% of your users will stop engaging with your website if it has a poor design. A well-designed website with clear layouts engages the readers, enhancing readability and retention.

Another component that contributes to the intuitive design and user experience is intuitive controls. Intuitive controls yield easy navigation, allowing site visitors to navigate the site seamlessly. According to documented statistics, 88% of site visitors will depart from a website after a poor customer experience.

2. Security and Authentication

Today, more than ever, organizations should be more secure in collecting, processing, presenting, and reporting data, especially consumer data. Poor security controls may compromise sensitive information leading to devastating financial, political, and reputational consequences.

Of special significance for any B2B app is protecting the security of sensitive information and personal data. The General Data Protection Regulation (GDPR) requires organizations to protect consumer data against unauthorized access. Enterprises violating consumer privacy regulations may face jail terms, fines, concessions, and possible termination.

So, your mobile app must accommodate the emerging needs of consumers without compromising their information or privacy. Most importantly, your B2B app must consolidate consumer information and integrate the appropriate safeguards against cyberattacks.

Some ways to create secure and authentic apps include:

Creating secure mobile apps requires the technical knowledge of attack vectors and the emerging sophistication of cyber-attacks. Use the following best practices to develop authentic and highly secure B2B mobile applications:

  • Secure login methods. Leverage two-factor authentication (2FA) or Multi-Factor Authentication (MFA) to add a layer of security to your devices, accounts, or networks. A 2FA or MFA requires additional verification to access a secured account or system. For instance, you may need to input your password and a code sent to your phone to access an email with a two-factor authentication.
  • Strong encryption. Strong encryption algorithms such as SSL and TLS protect against unauthorized access to stored or in-transit data. So, whether you’re sharing fiscal information with your stakeholders or storing your customer information in a CRM database, strong encryption will protect your sensitive information, whether transmitted over large networks or at rest.
  • Role-based access control. Role-based access control provides access privileges based on roles and responsibilities. For instance, if you’re the head of finance, you’ll access devices, systems, and networks with financial information and not any other network. Your roles will define your access privileges and permissions.

A secure app ensures trust and confidentiality, driving brand loyalty and customer retention.

3. Integration

A B2B app must seamlessly integrate with all the other applications used by a business. For instance, if you have enterprise resource planning (ERP) applications, your mobile app must seamlessly integrate, exchange information, and communicate with the ERP suite.

The same case applies to your procurement automation software. Your mobile app must communicate with your procurement software to maximize efficiency and productivity. The ability to communicate and integrate seamlessly with other business apps ensures B2B mobile apps can optimize the existing infrastructure and workflows. Seamless integration with ERP, CRM, project management, and other industry-specific applications ensures maximum performance and productivity.

An important part of integration is integration with cloud services for easy accessibility and data backup. Cloud-based services, whether on-premise or outsourced, provide a safety net in case of hardware failures or storage issues, ensuring disaster recovery and business continuity during attack.

4. Communication and Collaboration

Perhaps one of the most overlooked features of a B2B mobile app is communication and collaboration. Mobile apps must ensure effective communication, information exchange, and collaboration.

Business owners use mobile apps to understand consumer purchase habits, client preferences, and customers’ shared values. On the other hand, customers use mobile apps to identify unique value proportions, pricing structure and evaluate competitive advantages. Customers use the app to assess and evaluate their purchase decisions.

The key components of collaboration and communication in mobile apps:

  • Document storage and sharing. The B2B app should ensure that users can securely download, store, and share files and other resources within the app’s ecosystem.
  • Version control. Version control tracks documents, allowing different team members to work on a single document while tracking changes. It allows different users to collaborate on a single document while maintaining a clear audit trail.
  • Task management. Workflow automation helps with task management because tasks can be scheduled to occur in given scenarios. The automation of repetitive tasks improves efficiency and reduces manual efforts. The B2B app should be able to automate task assignments, approval workflows, and notifications, thus minimizing delays and ensuring seamless progress.

A B2B app becomes a central hub for efficient communication and profitable collaboration by providing robust communication and collaboration features.

5. Analytics and Reporting

Analytics and reporting capabilities help businesses obtain invaluable insights and information like customer feedback, track performance, and make data-driven decisions. Analytics provide the business with a clear picture of the market and industry.

Analytics and reporting capabilities provide customer purchase trends, changing perception, product positioning, and brand positioning, allowing organizations to make actionable decisions. Analytics save organizations resources by allowing them to predict problems and their solutions.

The main components of analytics and reporting include:

  • Data visualization. The B2B app must have data visualization boards to present information in a visually-appealing manner. The B2B app must provide data visualization components such as graphs and charts that present complex information simply and clearly.
  • Customizable dashboards. The B2B mobile app must provide customizable dashboards for real-time insights. Customization helps users to personalize their data views and helps them to monitor important metrics in real time.
  • Generation of reports. The B2B app must be able to generate reports of key performance and industry metrics. The app must crunch the data and provide detailed reports that highlight the key trends for decision-making.
  • Data exports. The B2B must allow users to export data in Excel, Word, CSV, and other formats to do an in-depth analysis with other tools or share with other stakeholders. Data exports enhance the accessibility and sharing of data, improving its usability and application.

B2B apps must analyze trends and communicate emerging trajectories with accuracy. This way, organizations can adjust their systems, resources, and networks to respond to evolving market and industry changes.

6. Predictive Maintenance

Beyond data visualization lies data mining for advanced analysis. Your B2B app can have advanced analytic techniques to read and analyze AI, ML, and natural language processing (NLP) with ease. The app can be designed with predictive analytics capabilities to identify trends and propose the best actions. In addition, data analytics can provide intelligent recommendations based on historical data and user behavior.

7. Customer Support

The evolving nature of customer service demands organizations to be more proactive in resolving issues. Today, B2B mobile apps bridge the gap between efficient communication and poor feedback, allowing organizations to be more agile in their outreach and customer communications.

Any successful B2B mobile app must provide efficient communication and gather feedback. By integrating robust customer support features, B2B mobile apps can detect issues, address issues, and ensure continuous improvement.

These are the main components of superior customer service in B2B apps.

  • Ticket creation and tracking. Every B2B app must create, initiate, schedule, and track tickets seamlessly. The app must offer a helpdesk or ticketing system that allows users to create support tickets for any issues they face.
  • Customer feedback collection. Customer feedback collection and analysis is indispensable in any superior customer service. Organizations that provide excellent customer service understand their customers’ sentiments better. The B2B app must offer a mechanism for users to report issues and express disgruntlement.
  • Ratings and reviews. In addition, allowing users to rate and review app features allows B2B apps to understand their performance. Ratings help with continuous improvement because organizations prioritize improvements based on customer feedback.

Customer support is an indispensable part of customer attraction and retention; apps with superior customer support features enjoy better visibility and usability than those without.

8. Offline Data Security and Backup

Offline data security and backup are emerging trends in mobile app development. Today, apps with cloud-based accessibility are in more demand as organizations and employers seek to encourage more remote workforces. The emergence of cloud computing as a model for remote data storage, transmission, and processing, allows mobile apps to secure user data, regardless of location or size.

It’s important to note that specific components facilitate offline data security and backup.

  • Encryption of offline data. Offline data security involves encrypting offline data to ensure it cannot be read or accessed by unauthorized third parties.
  • Data back-up. Data backup ensures business continuity by providing critical operational data during a breach or incident attack. B2B apps use automated data back-up to ensure seamless collection of information.
  • Secure cloud storage. The B2B app provides secure cloud storage for offline data backups, protecting offline data against unauthorized access.

Data security is a critical component of any business, ensuring that organizations adhere to the principles of data integrity, confidentiality, privacy, and accountability.

 

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9. Scalability and Performance Optimization

Scalability is an important factor for any B2B mobile app. The ability to scale up and down depending on changes in operational demands is a critical component of B2B applications. Your mobile app must handle excessive traffic. It must be able to process a growing list of requests and provide efficient feedback and resolution.

To do this, it must be designed with scalability in mind. Expert developers use cloud offline storage capabilities to improve the scalability of their applications in case of excessive traffic or loads.

Here’s what you need to create a scalable mobile app architecture.

  • Your app must handle increasing user loads and data volumes.
  • Scalable architecture that supports a high user reoccurrence.
  • Efficient database optimization for faster response time.
  • Caching mechanism to reduce server load.

Scalable B2B apps can accommodate changes in user requests, ensuring efficient load and data processing and faster response times.

10. Multi-language and Localization

Multi-language and localization support refers to your app’s ability to provide more than one language for your users. For instance, if you’re in the United States, you may be tempted to create an app for English speakers. However, when venturing into foreign markets, you may be forced to include multi-language capabilities and location support in your app.

Multi-language and location support provide numerous benefits. First, it’s easy to switch between different languages in the app. The location of labels and texts suits audiences in different regions. Localization must take care of dates, time zones, and regional differences. Localization ensures that you communicate with clients regardless of their geographical differences.

NS804 – Building Robust and Scalable Mobile Apps

Whether you’re a small business or a large enterprise, a B2B mobile app empowers you to do more with less. Your mobile app can be optimized to communicate with customers, collect analytics, and report sensitive activities. In addition, the B2B app can be optimized to provide automated reporting of issues through predictive maintenance.

And if you have offices inside or across the country, you can always rely on your app to provide accurate and timely reporting, whether dealing with employee performance or experiencing order delays. Your B2B app must incorporate powerful features that allow you to solve emerging problems. For instance, your app must completely secure user information and sensitive data.

Partnering with a B2B mobile app specialist enables you to optimize their market knowledge of different products and industry expertise of the best practices. NS804 works with experts and professional programmers with a vast understanding of new trends. And with our minimum viable product MVP option, you can seek a replica version before you develop the end product.

Contact NS804 if you’re searching for a B2B mobile app specialist.

3 Reasons Why Mobile App Developers Should Explore User Testing

User testing is a crucial step in the mobile app development process. And yet, many appreneurs and developers largely ignore it due to inexperience or time constraints. But that’s a mistake and potentially damaging to the reputation of any developer that releases untested apps in the marketplace

And that’s because untested apps often suffer from performance, security, and usability issues. Thus, users will have a subpar experience causing them to leave negative reviews, uninstall these apps, and not recommend them to others. 

Furthermore, user testing makes life much easier for developers in the long term. Since it’s necessary to maintain and update an app during its entire lifecycle, it’s essential to identify bugs and other issues and fix them before rolling out the next version. Regular troubleshooting and user testing early on lead to high-quality apps that delight users. Below, we delve into this matter in more detail.

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User Testing Helps Developers With Quality Assurance

Many developers may have hang-ups with user testing because they don’t know where to start. Moreover, they may not know whether to run internal tests with company employees or open or closed beta tests with early adopters. And if they go with internal testers, how many will they need?

If the developer must release an app early, it’s better to run an internal test with the help of in-house staff and trusted users. Google recommends up to 100 internal testers per app, which the developer will invite via email and manage through the Google Play Console. 

The Google Play Console also makes it easy to run open and closed testing tracks. A closed testing track allows the developer to reach more targeted users for feedback. And an open testing track makes the app available to the largest pool of users, but the app and store listing must be visible in Google Play. In all cases, users will give the developer invaluable feedback about the overall quality of their app and what they’ll need to fix.

Understanding The User’s Journey

User testing reveals much about how users interact with an app. Savvy developers implement analytics and visualizations to better understand the user’s journey. And this entails how users launch the app for the first time to how they navigate through the app’s menus and pages. Thus, with the user feedback they receive, developers will be in a better position to make improvements in all their current and future apps. 

User Testing Increases App Success

All appreneurs and developers want their apps to succeed, but that only happens if they don’t skimp on any important steps during the development process. User testing is one of those essential steps that shouldn’t go ignored for the following reasons: 

  • Smoother development process: User testing results in more helpful user feedback, which allows developers to quash bugs and technical issues early and often. This makes it easier to maintain apps and attain higher quality levels. 
  • Better user experience: Higher-quality apps keep users engaged for longer periods. Thus, app stickiness improves, resulting in users returning to these apps regularly rather than abandoning them, which is, unfortunately, the case for most apps. 
  • Increase in word-of-mouth referrals: Satisfied users are more willing to recommend high-quality apps to family members, friends, and their followers on social media. They’re also more likely to leave positive app store reviews and ratings. 

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The Bottom Line

Appreneurs and developers ignore user testing at their peril since that often leads to low-quality apps. Users expect a rock-solid experience from their apps and have no qualms about uninstalling buggy apps and leaving negative reviews. Contact NS804 today to learn how we’ll help you create outstanding apps with quality at the forefront. 

Why Charlotte App Developers Should Care About UI/UX Design

Mobile app development is taking a new turn as individuals and enterprises seek to revamp their digital outreach. The significance of mobile apps cannot be overstated. Mobile apps allow enterprises to access new customers, particularly tech-savvy consumers.

This is precisely why it’s important to care about the user interface and user experience. The user interface affects how customers view and interact with your mobile application. On the other hand, the user experience impacts the experience your customers receive when interacting with your app.

So, why should Charlotte app developers care about UX/UI design?

Below we take a closer look at the significance or criticality of UX/UI design.

 

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1. Simplicity and usability

A product’s simple information presentation and its overall ease of use define its relevance and adoption. The UI/UX design ensures that customers can easily interact with an app. It also ensures that customers’ problems can be solved with ease. Charlotte app developers should care about UI/UX design because it enables customers to use the app in a meaningful way.

2. Accessibility and availability

The user interface and user experience affect how accessible and available your app is to your customers. An app that has a complex design means that it’s not accessible to a large demographic of users, particularly young people, old people, and those with disabilities. So, your app’s overall design defines how accessible it is to different demographics of users.

3. Customer-centricity

How your app is designed affects how it responds to your customers’ needs. Hard, complex applications deter potential users and affect how your customers interact with your brand. However, a simple, well-designed app with a clear interface is easily adaptable, meaning that customers will respond to your brand and message better. Therefore, an app’s overall design impacts its customer-centricity, providing better and more enhanced interaction solutions to your perceived customers.

4. Customer retention

Documented statistics show that businesses lose about 10% to 15% of customers every year due to poor customer retention. Indeed, the average customer retention rate across all industries is about 75.5%. So, how can businesses attract and at the same time retain their clients? Well, the answer is simple: customer engagement. The user interface and user experience play a pivotal role in engaging your customers. So, if you’re an enterprise that is struggling with customer retention, your UI/UX design can help solve this glaring challenge through customer engagement.

5. Trust

Trust emanates from transparency and accountability. Your app can communicate a lot about your brand, thus helping to build meaningful engagement with your target market. An easy-to-use and navigable app platform assures your customers that you are a trusted dealer and that your products and services can be trusted. This is precisely why Charlotte app developers should care about UX/UI design.

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Why Charlotte Developers Must Take UI/UX Design Seriously

Here are a few reasons UI/UX design helps Charlotte businesses:

  • Creates a positive impression on a business or product.
  • Attracts and retains a customer because of usability.
  •  Ensures customer trust through a seamless design.
  •  Enables businesses to convert prospective customers into loyal customers.
  • Ultimately, it improves a product’s usability and responsiveness.

In short, the relationship between a product’s digital success and UX/UI literacy is closely intertwined.

Contact NS804 to discover more about user experience and user interface design.

 

Every Mobile App Development Strategy Should Have These 6 Things

Today, the number of smartphone users surpasses 6 billion. Indeed, this number will increase by several hundred million in the coming years. Further statistics predict a drastic growth in interconnected devices, with a speculated 7.4 million households in the United States alone expected to have interconnected devices like smartphones, wearables, and tablets by 2025.

It’s not a surprise that most homes, offices, and commercial establishments have started responding to this growth, with most enterprises seeking to reinforce their brands with a mobile app. Soon, most people will shop entirely using mobile phones.

Already, online carts have taken over as the next frontier for shopping. More and more retail outlets are seeking to leverage online shopping trends. Today, there are more than 3 billion shoppers, a significant increase in the last few years. Indeed, reliable statistics show that today, 29% of the world’s population are digital buyers.

Although enterprises, mostly brick-and-mortar stores are turning digital, a successful transition demands a digital transformation strategy. They understand that developing a mobile app is not enough, a mobile app development activity must be accompanied by a development strategy that responds favorably to existing market needs and fulfills customer purchasing habits.

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Here are six things every mobile app development strategy must have;

1. Target audience

Although your business already has its target customers or market, your mobile app must also know who precisely to target. You cannot simply develop a mobile app without your customers in mind. Your customer-facing app must have an ideal user in mind.

And your mobile strategy must incorporate this particular element of any mobile app. Defining your user profile as part of your mobile app development strategy helps you to know their buying habits, their shopping patterns as well as their pain points.

Identifying your target users helps you to know what app your customers will not only find useful but equally irresistible. However, remember that if you’re developing an employee-facing app, you must identify which employees are interacting with the app. Ask yourself what features this app will incorporate to allow your employees to work away from their desks.

What type of an app will your employees find to be both a time-saver and a productivity booster? Identifying what precisely defines a great app in terms of user profiling is a key metric for any mobile app development strategy.

2. Market research

Scanning your market to identify your competitors, their advantages, prices, and products is a key element of your overall mobile app development strategy. Conduct a market scan to know what exactly to capture in your new digital solution.

Always remember that no action is without research and no research without action. With this mantra in mind, you’ll be able to develop an app that best answers your customers’ concerns and fills critical gaps in the market.

Perform thorough market research before your coders start laying down your app’s foundation. In addition, ensure you scrutinize your market before your mobile app development partner embarks on the process of coding.

The importance of conducting market research is to mitigate any risks. It helps you know what features your product needs to help satisfy customers’ needs. In addition, it helps you know what problem you’re solving and how to get there.

Here are the steps to conduct market research:

  • Define your opportunity and problem
  • Develop your marketing research plan
  • Collect relevant data
  • Analyze data and findings
  • Put your research into action

You can leverage many tools like Google trends, social mentions, and Attest, and answer your public to get a good grip on your market and your customers. Your primary goal should be solving glaring problems using your app.

3. Customer experience

Most people develop an app without customers in mind. Remember that your customers come first in any mobile app development strategy. They are the focal point of your mobile app development strategy.

Ensure that your mobile app has a superior customer experience and an intuitive interface. In addition, target to render a flawless user experience that expands your market reach by making the app easy and fast to use.

Customers should not struggle with primary features such as search, shopping, messaging, customer support, and offline capabilities. Ensure that you develop both a seamless interaction and a superior user interface and user experience.

Some steps to develop a superior interface include:

  • Keep your interface simple
  • Create consistency using simple UI elements
  • Be objective in page layout
  • Use colors and text strategically
  • Use typography for hierarchy and clarity
  • Think about potential defaults
  • Ensure the system communicates what’s happening

The mobile app must have intuitive navigation for a superior customer experience.

4. App development approach

Having a superior user experience is a key element. However, the mobile app development approach is of paramount importance. Ensure that your app is easy to use and can allure different classes and categories of users.

Your mobile app development approach comes first. You must select an experienced and seasoned team to do the job. Your mobile app development team will know what needs to be done, how, and why.

However, remember that you can either build the app yourself (in-house) or outsource the app development efforts. An analysis of over 200 studies found that 85 of these studies talk about outsourcing as an effective method to reduce costs.

The benefits of outsourcing mobile app development include;

  • Helps achieve a high level of security
  • There’s a smooth workflow
  • Round-the-clock services
  • Better productivity
  • Innovative ideas
  • Speeds up the development
  • Reduces costs
  • A talented pool of specialists

In addition, you access the latest tools and technologies, ensuring that you enjoy the best-in-class app development.

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5. Monetization scheme

Remember that the end goal of any mobile app is to monetize your products and offerings. Enterprises are rapidly endorsing mobile app development solutions to increase their revenues and profits.

Brick-and-mortar enterprises are seeking digitization to maximize the many opportunities that come with going digital. Therefore, your mobile app development strategy must have monetization in place to yield the best results.

That’s why it’s advisable before launching your mobile app, to do thorough marketing and advertising to ensure it’s well-known by those it targets to reach. Understanding the where and when of pay thresholds is a critical component of your mobile app development strategy.

A well-developed app strategy sets the correct benchmarks that will help you estimate and zero in on the targeted number of downloads. That’s why mobile app marketing can significantly and directly affect your revenues, allowing you to generate leads and close sales.

Framing your app’s monetization scheme and developing a monetization framework will ensure that your app effectively reaches out to new customers and generates the desired sales.

6. Data security

Last but not least, define your data security protocols. Data is the new engine because it helps enterprises understand customers’ shopping habits and make meaningful decisions from collected insights.

However, you cannot understand your app’s reach, overall potential, and future capabilities without basing these evaluation decisions on data. So, ensure that your app has the relevant features to collect and analyze data, including click-through rates, customer conversion rates, download rates, and purchase numbers.

Alongside data capabilities lies a fundamental question of data integrity and customer privacy. As you embark on your app development you must remember that privacy and confidentiality are at the center of successful app adoption and use.

Your app development strategy must capture the right protocol to protect data and ensure maximum privacy and confidentiality. Security is a fundamental consideration for your app.

Define how your data will be protected. How will customers know that their data is in safe hands? How will they be assured that their credit and financial information is protected?

NS804 – Bridging Gaps in Mobile App Development Strategy

At NS804, we are seasoned developers of superior mobile app solutions. Whether you’re looking for an Android app for a small enterprise or seeking a robust iOS app for a large multi-international, we have all it takes to design, develop, and maintain an app for businesses of different sizes and scale.

So, whether you need an Android, iOS, or hybrid app, whether it’s customer-facing or employee-facing, we have you covered.

Contact NS804 for questions and solutions on mobile app development strategy.

What Mobile App Analytics Can Tell You About Your Business

You probably have heard of the popular adage, ‘what cannot be measured, cannot be improved.’ Well, analytics is a critical component of any improvement effort. For you to improve, you precisely need to know your performance in the areas you’re looking forward to improving.

Mobile app analytics are not different. With a mobile app development project, you access your organization’s most critical areas – call management, tracking, resolution rates, and customer service.

A mobile app allows you to measure your performance across different fronts, and make critical adjustments on areas that need improvement. So, in this post, we will discuss the power of mobile app analytics and tell you what these analytics can tell you about your business.

1. User habits

Did you know organizations and enterprises design mobile apps to know how users interact with their brands? Well, if you didn’t know, Amazon implemented a mobile app solution to examine and evaluate customers’ shopping habits. Amazon wanted to know how many customers interacted with its brand daily.

The retail store wanted to evaluate purchase habits and thus improve customer shopping experiences. So, having a mobile app allows you to track consumers’ usage and shopping habits, giving you a solid knowledge of where to improve.

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2. Customer retention

Acquiring new customers is vital. However, retaining existing clientele proves more important and even difficult for brands. Mobile app analytics allow you to know new visitors, giving better insight into retention tactics.

When you know what type of customers are visiting your online store and interacting with your brand, you can know how best to retain these customers. So, mobile app analytics play a critical role in retaining employees, whether they’re new or existing.

3. Performance of marketing campaigns

Did you know that a significant portion of a company’s expenditure goes into marketing? Well, if you didn’t know, business-to-business companies spend 10% of their budgets on marketing.

This means that you must know the impact of this particular budget on your company’s overall financial health. Well-performing enterprises understand that evaluating their marketing campaigns is part of continuous improvement.

So, mobile app analytics allow you to measure the impact of your marketing campaigns in real time. This way, you can know where to make changes and where to improve.

Without mobile app analytics, your marketing becomes blind to critical areas of improvement. Mobile app analytics provide the much-needed insight to boost your operations and scale.

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4. Identify features that make an app competitive

Finally, there’s no doubt that mobile app analytics allow you to know what features make an app sticky. You can see what features users interact with and what features users do not interact with at all. So, mobile app analytics are critical pointers on what works and what does not.

NS804 – Building Apps that Provide Actionable Insight

NS804 is a leading provider of superior mobile app solutions tailored to individual client needs. NS804 has a specialty in native apps. The company is proficient with Java, Swift, and CSS. The company provides apps with advanced functionality, better user experience, and easy customization. So, whether you’re seeking native apps or hybrid apps, we have you covered.

NS804 provides superior solutions that befit your enterprise needs.

Why Today’s Companies Need the Right App Developers to Scale

With everyone owning smartphone devices, mobile apps have become increasingly crucial in navigating the online space. Most consumers, especially Millennials and Gen Z, are experiencing the internet using mobile devices, making mobile apps significant in navigating the internet.

So, even though many of us can still experience the internet using our computers and laptops, mobile apps provide leverage in navigating the online space and reinforcing relationships between brands and their target markets.

Truth be told, you’re likely to interact more with your favorite brand using mobile phones than any other device. That’s because mobile devices or smartphones are portable, accessible, and cheaper to maintain than any other endpoint device.

That’s precisely why most enterprises are migrating to smartphone-oriented marketing and advertising. Today, more than ever, companies urgently seek mobile apps to strengthen and reinforce their online presence.

And this is precisely why your company needs the right mobile app developers to scale. Other reasons you need the right mobile app developer to scale are discussed below.

1. Customer Loyalty

Enterprises or brands that operate in highly competitive marketplaces need an extra advantage to scale. Enterprises in highly saturated marketplaces must inject extra effort to scale and cultivate customer loyalty.

Mobile apps offer this advantage: they help increase repeat business by improving referral rates. With a mobile app, it’s possible to cultivate customer loyalty in discrete ways. You can send referrals, you can initiate a subscription-based model whereby promotions and offers are sent to customers in real time.

Further, mobile apps offer convenient two-way communication between SMEs and their target customers. With mobile apps, it’s possible to receive customer feedback in real-time and send information or responses using the apps. This communication advantage makes mobile apps classic alternatives to traditional business-to-customer communications.

2. Revenue Windows

Traditionally, the avenues for revenues were offices and physical stores. With time, revenue windows transitioned to websites and online stores whereby businesses could scan product and service information online. However, today, accessing customers doesn’t mean door-to-door access. Rather, it means availing product and service details in a predefined workflow using a mobile app.

Mobile apps offer an incredible, yet convenient medium to access customers, whether online or offline. There are mobile apps that can function with an internet connection, and others can send notifications about promotions, product offers, and referrals offline.

So, enterprises seeking additional revenue windows are nowadays leveraging mobile apps. And that’s why you need the right mobile app developers to scale.

3. Consumer Insight

Today, getting to know your customers’ shopping habits, sketching their preference personas, and obtaining feedback is a passive task. It’s time-consuming, tedious, and has overhead costs for companies.

So, obtaining customer feedback is either disregarded or considered an explicit task by companies and brands. Luckily, with the right mobile app developers, you can collect, collate, and even leverage this big data to make informed business decisions.

The right mobile app developers enable you to design tools that will collect big data, including customer shopping habits, referral rates, personas, expectations, and pricing options. And anytime, tailor this data to suit your business needs and market expectations.

4. Customer Service

Today, more than ever, companies are using mobile apps to tailor positive customer experiences. Mobile apps enable companies to obtain meaningful data to improve customer communication and address customer disgruntlement.

With a mobile app, you can access customers’ shopping habits, build rapport, and even tailor your business practices according to customers’ expectations. Mobile apps provide a medium for reinforcing your customer service simply because you can rely on these apps to boost conversion rates and positively impact your customer relationships.

5. Brand Positioning

Today, when you launch a new product or business, you want your target customers to follow it by hearing its name and associated product line. This expectation was the same for enterprises that launched before the advent of technology.

It’s the wish of every company to build a positive brand experience seamlessly. Mobile apps satisfy this simple expectation. Companies seeking to strengthen their brand positioning are seeking new, innovative ways of doing so.

Mobile apps provide increased visibility. Everyone with a smartphone can go to the app store or play store and download your app. Previously, this was not possible. As a company, you had to pay marketing and advertising agencies thousands and sometimes millions to get this much-desired visibility.

Traditionally, companies relied on different types of referrals to gain visibility: word-of-mouth referrals, email referrals, and social media referrals. Online reviews also stood as a classic way to refer clients. Today, you can reinforce your brand positioning by simply building a responsive mobile app that answers your customers’ most pressing needs – cost, quality, price, or even convenience.

6. Convenient Shopping

A mobile app allows customers to shop and place all their products in an online cart. The right mobile app developers can help you develop an app that will answer your customers’ online shopping needs and questions.

The convenience of comparing different products in a one-stop shop, making purchases, and tracking the delivery of the purchased product is an unmatched shopping capability. Luckily, mobile apps provide this convenience.

The right mobile app developers will integrate all your product details and avail a provision for credit card billing, dispatching, and tracking the dispatched products. The right mobile app provides the convenience and accessibility needed to shop for products and services anywhere in the world.

And as a company, scaling means allowing your customers to shop wherever and whenever they want. Whether vacationing outside town, working in their offices, or just sitting at home, a mobile app can actualize all their shopping needs.

Your target customers can access their products and services in the comfort of their homes or office just with a click of a button.

7. Loyalty Programs

If you believe in the saying, ‘once a customer, always a customer,’ you’re better off with a mobile app for your company. Companies that trust in return business invest in tools and solutions that guarantee return business.

So, mobile apps provide better, more improved capabilities for return business. Retaining your target customers and giving them a reason to return is the key to creating brand loyalty and customer loyalty.

Therefore, a mobile app that facilitates and manages customer and business loyalty will help you scale beyond expectations. And enterprises that are willing to invest in a one-time solution can unlock countless possibilities.

How to Find the Right Mobile App Developer?

Finding the right mobile app developer is not an easy task. So, here’s a brief guide to identifying and seizing the right developer for the job.

  • Interest. Find a developer interested in your company and your brand, not just in mobile development. You must identify a company and a developer willing to sit down with you and map a development strategy that resonates with your business goals and expectations.
  • Portfolio. Find a developer who has credibility and reliability in their respective industry. To do this, evaluate their portfolio and identify whether they’ve worked on similar projects previously. In addition, have a look at customer testimonials and see what brands and companies say about them.
  • Design-orientedness. It’s advisable that you make the design your priority. When selecting the right mobile app developer, ensure they are app design and deployment experts. Usually, it’s important that you ask for a minimum viable product MVP which is a reflection of the actual product. Most trusted and reliable developers will offer an MVP to ascertain their ability to accomplish the job and meet the client’s expectations.
  • Relationship-centred. Remember that mobile app development is not a one-stop project. The app will need to be designed, deployed, and monitored. Your app will often need marketing and advertising to ensure it reaches the target audience. So, when selecting the right mobile app developer, choose someone you can build a relationship with.

The communication process is also a critical factor to consider when selecting your developer. Ensure that your mobile app developer has constant and reliable communication channels, including phone numbers, website chats, and email communication.

NS804 – Maestros in Mobile App Development

NS804 has cultivated a strong brand in mobile app development. NS804 provides superior mobile app development solutions tailored to your individual needs and requirements.

Contact NS804 to scale your company with a superior mobile app.

5 Problems You Can Solve with the Right Mobile App Development Strategy

Mobile app strategy refers to deploying the right mobile app to deal with overarching business challenges. Organizations of all sizes and sophistication look at mobile apps as the next frontier of enterprise innovation. So, mobile apps are being adopted to reach a wider market, achieve customer satisfaction and retention, and of course, respond to competition.

You can solve several enterprise challenges and needs with the right mobile app development strategy. Below we look at some of the most pressing challenges you can solve with the right mobile app strategy.

1. Data collection and data analysis

Did you know that consumers are today using mobile apps to shop? Well, the young generation of consumers has quickly adopted mobile app shopping as an easy and convenient model of accessing goods and services from e-commerce stores.

So, with the right mobile app development strategy, you can zero down into this emerging segment of tech-savvy consumers. A mobile app development strategy will help you collect critical data like shopping habits, shopping patterns, likes, and interests in new product categories.

Innovative companies know that the right mobile app will help you collect incredible data sets that you can use to make informed business decisions.

2. Customer service

Customer service is a critical component of your overall business strategy. With the right customer service, you can attract and retain customers with little cost. The right mobile app strategy can help you collect consumer feedback – complaints, disgruntlement, feedback, and recommendations.

This information is critically underpinning in making the right decisions about the quality and scope of your customer service. So, with the right mobile app strategy, it’s possible to identify the most pressing customer needs and make informed decisions from this data.

 

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3. Better internal communication

Did you know that mobile apps provide not just the opportunity to boost customer service, but equally reinforce your internal communication? Mobile apps allow you to communicate directly with your customers and your workforce.

Your customer service team can directly keep in touch with customers solely through direct messages. Innovative organizations understand that the employee monitoring process is quite critical but equally complex and time-consuming.

Thus, innovative organizations are adopting mobile apps to streamline and empower internal communication. The right mobile app development strategy can help you keep in touch with your employees on the most crucial business issues – marketing, customer service, complaints, innovation, research, and development.

4. Remote working

The ability to work remotely is not a capability you can derive from just any digital resource. Investing in the right mobile app strategy helps you to create a remote workforce – because tasks and processes can be initiated and closed solely through mobile apps.

As the world moves digital with new technologies such as virtualization, it’s critical that you embrace this shift. A mobile app development strategy that recognizes the need for remote working is all you need to adopt a remote lifestyle, not just for you, but also for your workers.

5. Customer engagement

Digital enterprises understand that the secret to digital success is customer engagement. A mobile app can build unmatched capacity for customer engagement. Leverage mobile apps to constantly engage with your customers through posts, new promotions, and advertising campaigns – smoothly and seamlessly.

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NS804 – Reinforcing Your Digital Strategy and Transformation

NS804 enables enterprises to adopt a paradigm shift in digital transformation. NS804 provides superior mobile app solutions that are tailored to individual business needs.

Contact NS804 for mobile app development solutions – android, IOS apps, and hybrid apps alike.

Android Developers Richmond, VA

The Android operating system has over 70% market share worldwide, making it a dominant force in the thriving mobile app market. Google continues to come up with exciting, feature-rich applications, driving entrepreneurs to desire a piece of the Google pie.

Today, more than ever, entrepreneurs are looking for enhanced security and scalability, and Android apps seem to be meeting this demand. Today, Android apps are the new frontier, driving sales for enterprises seeking unique and innovative solutions.

And if you’re running a business in Richmond, Virginia, you need a custom-built Android app to help you target and retain Android users. So, what do you benefit from when you contract or hire Android app developers in Richmond, Virginia?

Well, let’s take a look:

1. Higher Returns on Investment (ROI)

The Android Software Development Kit is open-source software readily available to developers. In addition, Android app development is cost-effective and budget-friendly to enterprises operating with a cost-structure model in mind.

The Android app development has four stages:

  • App design
  • App development
  • App testing
  • App deployment

In addition, the entire development cycle is cost-effective, making it easier for enterprises to attract a good return on investment. So, if you’re looking for an affordable, cost-effective mobile app development solution, you’re in the right place. Android mobile app development delivers on its promise.

2. Substitute for Bring Your Own Device

Bring Your Own Device, commonly abbreviated as BYOD, is an evolving trend in most enterprises. Most organizations are not encouraging their employees and co-workers to bring their own devices to enhance collaboration and communication in the workplace, regardless of distance.

So, with Android app developers Richmond, VA, you are guaranteed to promote collaboration across your Richmond team of workers. Android mobile app development allows your employees to collaborate on shared projects without losing touch on crucial matters.

3. Easy Customization

Did you know Android is a versatile and easy-to-customize platform with enhanced flexibility and agility? What you get with Android mobile app development is an innovative app with varied customization options. As a robust operating system, Android can integrate both simple and complex modifications, enhancing your business functionality across the board.

4. Security and Marketing

Since its inception, Google has launched many varied business-friendly features. Today, Android stands firm against its counterpart Apple, especially regarding usability and security. It’s hard for malware and other third-party viruses to locate Android’s data structures, making the OS a safe and secure enterprise application.

In addition, the Android operating system allows an automated system to send instant notifications to the end-users, keeping them updated on important issues. In addition, you can easily monetize your Android app, thanks to its already existing prevalence and reputation.

In a way, Android mobile app development gives you shared benefits – security and promotional capabilities.

NS804 – Maestro of Android Mobile App Development

NS804 serves enterprises across Richmond, Virginia, allowing these brands and businesses to take advantage of an already existing, superior application – Android. So, if you live in Richmond and you’re looking for trusted and secure Android app development solutions, look no further.

NS804 is your trusted Android Developer in Richmond, allowing you to design, develop, test, and successfully deploy your Android App.

Contact NS804 for time-to-value Android app development solutions.