Custom Mobile App Development: How To Benefit From The Latest Trends

As a forward-looking business leader, you want to utilize mobile technologies to put your organization in the lead. But where do you begin with all the options currently available — do you pick an off-the-shelf solution or venture forth with custom mobile app development

The first option seems cheaper and hassle-free since you can use the product soon after registering your account. But with the latter option, a custom-built app will require a significant commitment from you, which will involve an initial cost outlay and consultation time with a mobile development studio.

Considering the mere accessibility of the first option, it should be the way to go, right? That may be the case if you only have a surface-level view of your organization’s short-term and long-term requirements. 

For example, you may be running a startup with a limited budget, so an affordable off-the-shelf solution suits your needs now. But how robust is this solution when you decide to scale your business or require features that this solution doesn’t offer? Will you jump to another ready-made solution to fill these gaps, or do you opt for a mobile app custom-built to your exact requirements? 

If you end up with several off-the-shelf solutions, you’ll add complexity to your organization’s existing tech infrastructure. Furthermore, your staff will require training to use these additional apps. While this isn’t necessarily bad, it’s seldom possible to train staff when you need them to perform mission-critical tasks required for the smooth functioning of your organization.  

Fortunately, you can do away with these issues by embracing custom mobile app development. Your organization will enjoy several key benefits from the latest trends custom-built apps bring forth, which we’ll discuss below.  

Custom Mobile App Development Solves Problems Exclusive To Your Business

Primarily, you want to approach custom mobile app development to solve problems that exclusively impact your business. Off-the-shelf solutions seldom do this because they attempt to solve issues affecting organizations in general. Since your business is unique, you can’t always rely on tools that all your competitors are using. 

Let’s assume you’re operating a chain of bakeries that use wood-fired ovens. But all your competitors are using either commercial electric or gas-powered ovens. Thus, how you stock your inventory and prepare your baked goods will differ significantly from competing stores and chains. 

The unique methodologies in preparing your goods will inevitably impact your tech infrastructure. You may need to create an inventory management mobile app to keep track of your stock levels based on your dough preparation and baking rates. Since your wood-fired ovens require skilled artisans to operate and bake slower than electric or gas ovens, your custom-built management app will work with this scenario.

If you had to use a similar solution to your competitors, you’d end up over-ordering or under-ordering on the wrong days. And this would impact the efficiency and profitability of your chain of bakeries. 

But why create a custom-built inventory management mobile app when you could go with a desktop or web-based solution? A mobile app is often the better choice since all your employees have mobile devices and will be in different areas of your stores. Your chief baker can check inventory and place orders without leaving the bakery floor, especially if a desktop PC isn’t available here. 

A Custom-Built Mobile App Offers Stellar Data Security

Not a day goes by without a major data security breach making the news. Sadly, the world’s most popular websites and cloud services are usually at the front lines of these data breaches. Whether it’s Alibaba’s leak of 1.1 billion chunks of user information or Microsoft’s Azure cybersecurity breach impacting executive accounts, no mainstream online product is safe from hackers.

But where does that leave mobile apps; are they safer? Yes, mobile apps are often safer if users download them directly from the App Store or Google Play. Both app stores have raised the bar on what they expect from developers regarding app security, user data, and privacy. However, unscrupulous developers and bad actors still manage to publish dubious apps on these stores, which poses a significant security risk to users. 

The good news is that custom mobile app development allows you to lock down your security on all fronts. And enjoy peace of mind due to having a higher level of app security than any off-the-shelf solution can offer your organization. Moreover, you can integrate your custom-built app with a hybrid or private cloud service, giving you considerable control and data protection. 

Take Advantage Of The Latest Artificial Intelligence (AI) Trends

Trailblazing large language models (LLMs) like Claude, ChatGPT, and Gemini are integral to the modern AI landscape. There’s a good reason for this since these LLMs radically improve the productivity and efficiency of users and organizations. And like all modern organizations, you want to take advantage of these LLMs if you haven’t done so already. 

All the most popular LLMs offer application programming interfaces (APIs) that integrate with desktop, mobile, and web apps. So, you can easily tap into the power of these LLMs without requiring expensive hardware or knowing the minutest details of how these language models work. All your staff needs to do is learn how to enter prompts that will output the desired results from the LLMs you’ve integrated.

It’s also possible to build custom mobile apps that don’t use prompts but rely on other forms of user interaction, such as voice and context-based inputs. If you embark on custom mobile app development, consult a reputable studio like NS804 to help you plan and implement these inputs to suit your needs along with LLM integration.

Improve Staff Productivity With A Custom-Built Mobile App

Since you’re the leader of your organization, there’s no one better placed to understand your staff. You know how productive they are, their workflows, and what motivates them to perform at their best. You also know who the team players are and who are unengaged. 

Ideally, you want your unengaged staff to step up by emulating the behavior of your best employees. But that largely depends on how well you convey your organization’s culture, expectations, and goals. Leading by example and initiating discussions with staff members who are lagging behind will also help.

Even if you take all these actions, your staff still needs the right tools to produce optimal results. If you’re relying on a mix of disparate apps from different vendors, you’re making things more difficult for your staff. And that’s because they’ll have to contend with differing user interfaces (UIs), workflows, and app usability.  

Worse still, you’ll often encounter one or two apps within your suite of apps that create bottlenecks. These bottlenecks may be due to apps with poor performance, lack of updates, and unsupported features, ultimately making them redundant. Nevertheless, your organization can adopt a better app strategy by creating one or more custom-built apps that address all bottlenecks your organization currently deals with.

Thus, approach custom mobile app development with the intent to offer the features and workflows that will help keep all your staff members productive. Moreover, ensure all your custom-built mobile apps are fully compatible and integrate with your existing tech. In time, you can consolidate all the most crucial features into a singular mobile app, reducing complexity and maintenance costs.

Custom Mobile App Development Enhances Business Competitiveness

World-renowned brands like Domino’s Pizza, IKEA, and Nike rely on custom mobile app development. Also, NS804 has delivered custom-built solutions for leading brands like CarLotz, Dominion Energy, and Luck Stone. All these brands understand that custom-built apps offer them an unprecedented amount of control, efficiency, and security.

Another reason custom mobile app development is popular with brands is that it helps them stay competitive. They prefer using bespoke apps that align fully with their needs and goals instead of relying on off-the-shelf solutions that have little to do with their businesses. It’s not that brands will never use the latter, but tailor-made solutions will always play a central role due to their holistic design and implementation. 

But how can a custom-built mobile app give your organization a competitive edge? If your organization is a startup or a small and medium-sized enterprise (SME), you’ll have a tool designed specifically for your business processes. That won’t be the case for most of your competitors who opt for off-the-shelf solutions, as these won’t adequately cover all their day-to-day operations.

Increase Customer Engagement And Satisfaction

While custom-built mobile apps usually address internal business needs, you should also consider customer-facing scenarios. Nowadays, most existing and potential customers will seldom visit your website unless you have an e-commerce store or are regularly running special offers. So, you’ll need to consider a more effective avenue to reach and engage customers if your online presence isn’t having an impact.

An effective way to form a more meaningful relationship with your customers is with a custom mobile app. The app must make it easy for customers to learn about your products and services and receive round-the-clock assistance via AI-assisted chatbots. 

To make it easy for them to make purchases, ensure that you integrate the most popular payment gateways into your mobile app. Apple allows third-party payment processors for iOS apps distributed in the European Union (EU) as of March 2024. Android developers enjoy more freedom in this regard, as they can integrate leading platforms like 2checkout, Stripe, and WePay for most territories. 

Your customers will use mobile devices with different aspect ratios and screen sizes, and a growing number will use Android flip phones. Obviously, supporting these various screen configurations complicates matters from a development standpoint. But you want to give all your customers a satisfactory user experience (UX), and that’s only possible by implementing responsive design so that your mobile app adjusts its UI for each target device.

But to substantially increase your customer-facing app’s engagement, consider integrating the most favored social media platforms. Make it child’s play for your customers to share all the coolest products and services you offer across all their favorite social media accounts. Furthermore, this will help build awareness for your brand and its offerings without any marketing cost for your organization.

Connect With The Surrounding World More Effectively

The increased adoption of Internet of Things (IoT) devices offers businesses of all sizes countless opportunities to boost efficiency. IoT devices come in all forms, such as affordable single-board computers (SBCs), industrial sensors, and even security systems. The best part is that you can build an app that can communicate with all these devices and even automate specific tasks.

Now, consider a practical application for your organization’s office management procedures. You want to keep track of staff activities in the office related to their attendance, interactions, and movements. Why you should do this is to ensure that your office facilitates a safe and productive work environment. 

While you can spend weeks or months monitoring the office environment in person, you can gather more meaningful data by installing IoT devices in the right places. These include an automated attendance clock, desk sensors, and room occupancy monitoring devices. Then, your custom-built office management app will draw data from all these devices and provide you with real-time analytics.

With this data-driven approach, you can quickly pinpoint troublespots in your office layout and even identify errant employees. And with all custom mobile app development endeavors, you can add additional features when required. For example, you’ve identified that staff members spend their lunch breaks at the office lounge and avoid the cafeteria. 

You could remodel the cafeteria to make it more appealing. Alternatively, you can install vending machines in the office lounge to dispense drinks and snacks. And make it easy for employees to make purchases by introducing near field communication (NFC) payment via a newly-introduced feature in your office management app.

The Bottom Line

Custom mobile app development is the way forward for all businesses that want to perform at their best, especially when presented with harsh economic conditions. A custom-built app is designed to exclusively serve your organization’s structure, goals, and business processes. It’s never a one-size-fits-all approach like many popular off-the-shelf apps that usually run on a Software as a Service (SaaS) subscription model. Contact NS804 today to learn how we’ll help you build a custom app to help you stay ahead in your industry!

6 Reasons To Use Artificial Intelligence In Mobile Apps

AI or artificial intelligence in mobile apps has many appreneurs, businesses, and developers asking questions. Many of these questions surround the feasibility and implementation of this trailblazing technology in today’s apps. There are also concerns that artificial intelligence is currently in a hype bubble. 

The good news is that leading large language model (LLM) platforms like Bard, ChatGPT, and Copilot make implementation easy via their well-documented application programming interfaces (APIs). But the bad news is that there’s significant hype driven primarily by AI evangelists and the media. This hype often misleads users, developers, and business leaders into thinking that AI is a silver bullet to their problems.

While there’s little doubt that AI can radically boost efficiency, productivity, and workflows, it won’t necessarily deliver the desired results. You can use ChatGPT to write an elaborate blog post about any topic imaginable, but it won’t always be factually accurate or contain the most up-to-date information. You’ll still need to fact-check all the information in your post, read through it a few times, and make several edits before you have an article that’s worth publishing.

As you can tell, some level of human intervention is still necessary regardless of how well LLMs have advanced. But you should still use artificial intelligence in mobile apps to deliver solutions that will make life easier for your customers, employees, and users. The solutions will automate arduous tasks, minimize business costs, and help users boost their creativity.

Mobile apps that facilitate the right mix of human interactivity and generative AI output will change the game in 2024 and beyond. Here’s why you should use AI in your upcoming app project.

1. Stay Ahead By Implementing Artificial Intelligence In 2024

The media may make you think generative AI is enjoying wide adoption, but this isn’t the case. It’s still an emerging technology that had a breakout year in 2023 but hasn’t quite hit the mainstream yet. Will 2024 be the year that this happens, or will the pundits be proven wrong?

Forrester analysts provide several predictions and arguments in favor of adopting generative AI soon:

  • More than 90% of enterprises plan to implement generative AI for internal uses and customer service. 
  • Almost 50% of enterprises predict that generative AI will help them attain their productivity objectives. 
  • Approximately 60% of employees will undergo prompt training in 2024. 
  • Bring your own AI (BYOAI) will become commonplace in many enterprises in 2024. 
  • AI will heavily impact the human resources (HR) departments by analyzing employee data. 
  • AI bots and tools will continue to enhance developer productivity, but companies should not ignore potential security issues.
  • Data protection and privacy will play a central role in 2024 as authorities push for legislation to deal with the risks associated with AI. 
  • Governance is essential to deal with copyright violations and to ensure a safer and more ethical environment involving generative AI. 

2. Artificial Intelligence In Mobile Apps Facilitates Efficient Content Creation

Businesses, marketers, and influencers must post regularly on social media to build and sustain a reasonably-sized following. Back in the early days of social media — this was easy — due to the minimal availability of feasible mainstream platforms. Just posting on Facebook and Twitter (now X) was enough to gain visibility. 

Nowadays, Instagram, TikTok, and YouTube have become indispensable for targeting Millennials and Gen Z consumers. So, you must be constantly active on at least five platforms to maximize your reach. But that’s demanding, as you must also post quality content relevant to your audience. Can you do this consistently while running your business or leading a team?

You’ll likely burn out wearing multiple hats during the workday, negatively impacting your health and productivity in the long term. One solution is to hire social media marketing experts to handle all your social channels. They’ll create content, post regularly, and engage with your audience, but all this is costly. Expect to pay between $500 and $5,000 monthly for these services. 

If you’re a small business owner or starting as an influencer or creative, even a $500 monthly fee may cause you to overshoot your budget over a long period. However, generative artificial intelligence in mobile apps can lead to a remarkable content creation and social media posting solution. If you team up with a reputable studio like NS804, you can build a generative AI-powered app custom-built to your needs. 

You may use multiple generative AI platforms to train your models based on your own text, images, and videos. Then, by inputting a sequence of prompts on your custom-built app, you can generate and post on-brand marketing copy, images, and videos across all your social channels with minimal work.

3. Create High-Quality Videos With Generative AI

We’ve already discussed why you should utilize more social media platforms, particularly the newer impactful ones. But you must create distinctive and humorous short-form videos to make it on TikTok and more in-depth and professional-level videos to captivate YouTube fans. For professional results, you must invest in video production equipment and lighting. Then, learn the skills to use these effectively with video editing suites. 

But that’s not enough, as you’ll still need to write a video script, build a set, and hire a cast and a crew. Of course, you can outsource most of this work to a professional video production company. Depending on the quality and length of your videos, you could pay as little as $500 and possibly over $100,000. Some production companies will work with you on yearly contracts and charge between $15,000 and $100,000.

As you can tell, it’s cost-prohibitive to compete with top trending video content creators and deep-pocketed enterprises. However, things have changed, especially after OpenAI announced Sora — a trailblazing text-to-video tool designed for generating intricate scenes. 

Sora shocked and amazed the entire video production industry and even caught the attention of Tyler Perry. The world-renowned filmmaker decided to stop the expansion of his studio since this would no longer be necessary with generative AI tools like Sora. He reportedly claimed that these tools save costs but will cause many job losses in the film industry.

While this sounds grim, Sora and similar tools will democratize professional video production soon. And this is an excellent reason to use artificial intelligence in mobile apps aimed primarily at video generation. These apps will find traction in most business environments but also with content creators seeking cost-effective solutions that simplify the entire video production process.

4. Generative AI Enhances The Employee Experience

As a business leader, you want your employees to perform at their best, even when facing organizational change or unsatisfactory task distribution. In more extreme cases, you want employees to perform adequately when key staff members aren’t available. So, you’ll need to implement the tools and methodologies to ensure all your employees stay on track under these scenarios.

Implementing communication and project management platforms like Microsoft Teams, Slack, and Trello is a first step. But your business is unique, so you still need a custom solution that addresses all its needs and covers the blind spots other platforms miss. That’s why you can’t ignore the power and versatility that generative AI brings forth. 

You can train your generative models on employee data by including their work roles, productivity, and skills. Your AI model will help you look at your employee data holistically and help you pinpoint any potential productivity bottlenecks or staff shortages early on. Be sure to comply with data and privacy legislation in your region when collecting and analyzing employee data. 

Another benefit of analyzing employee data is you’ll detect notable workforce trends that impact your organization. If you employ a large workforce, it’s often difficult to accurately determine employee retention rates and the overall success of your human resources (HR) department. Traditionally, you’d hire expensive consultants to figure this out for you — but now — your generative AI model will deliver detailed reports in record time and at little cost. 

Building a custom internal app allows your employees to collaborate and complete all their tasks, and you can pull all this data in real-time. The app can also let your employees provide feedback that will help you improve work conditions and the overall employee experience.

5. Use Artificial Intelligence In Mobile Apps To Transform Customer Service

It’s no secret that AI chatbots are very effective at offering customer service around the clock. But how well do they resolve customer complaints and deliver satisfactory service to rival a human agent? It ultimately depends on the capabilities of the AI chatbot platform you decide to use. 

You can choose from several notable chatbot platforms available today, like Botpress, Dialogflow, and UChat. Botpress is ideal for creating conversational chatbots for organizations of all sizes. Dialogflow is Google’s feature-rich solution for building versatile and scalable chatbots and voicebots. Then, there’s UChat, aimed at digital marketers and small business owners who want a simple solution that integrates with all their social channels.   

Of course, there are many more AI chatbots in the marketplace. But instead of trying to find a solution that’s a good fit for your organization, you could always build a custom solution that addresses all your needs. Moreover, you can avoid the monthly fees and limitations these chatbot platforms will subsequently impose on your organization. 

More importantly, you have some control over the intelligence of your custom AI chatbot solution. Before the availability of generative AI chatbots, traditional chatbots weren’t particularly smart since they followed set rules. Thus, these could never convince anyone that they were nothing more than customer-facing bots. 

Once the GPT-5 LLM is available, convincing human-like interactions will become the norm. But you can achieve impressive results depending on how well you train your AI chatbot using GPT-4. You’ll need to collect large datasets of human interactions and then prepare these for training by removing unnecessary datasets. After you train your model, evaluate the results before deploying to all your customer-facing channels.

6. Improve Order Fulfillment With AI

While your organization doesn’t have control of the entire supply chain, it can impact the order fulfillment process. And this segment of your business should run like a well-oiled machine that responds to all types of scenarios like delays, stock shortages, and logistics issues. As a first step, you must implement an order management system (OMS) that’s right for your company structure. 

Then, you’ll need to pick an order fulfillment strategy your organization can handle. For example, if you have enough storage space, employees, and skills, you’ll go with an in-house order fulfillment. But if you don’t have these resources, it’s better to outsource fulfillment to a third party. 

Regardless of your strategy, you should become proficient in forecasting and planning every step to avoid wastage and costly interruptions in order fulfillment. However, you can drastically reduce the guesswork by integrating AI into your order fulfillment operations. Of course, it’s best to do this from day one of your operations, but there’s little harm in integrating AI in due course. 

Using artificial intelligence in mobile apps that aid order fulfillment will help your staff quickly ascertain all current and future inventory levels. They can accurately predict when they’ll run low on inventory and when to order from suppliers. Thus, your company won’t have to turn away customers due to unavailable stock. 

AI-powered order fulfillment is essential for large organizations, but small retailers benefit also. For sustainability reasons alone, retailers must reduce inventory waste. A well-trained inventory model will alert them when they’re ordering too much or too little of a specific item. They can further improve the accuracy of this model with sales and store visitor data.

The Bottom Line

The hype surrounding generative AI is astounding, but so is the technology. We expect future iterations of LLMs to improve and impact even more industries. Also, we expect the use cases to grow exponentially as appreneurs, businesses, and users embrace AI in 2024. Contact us today to learn how NS804 can help you build and use artificial intelligence in mobile apps that will drive growth from now on! 

Strategies for Building a Loyal User Base in Mobile Apps

The statistics on the success of mobile apps reveal just how difficult it is to build a loyal customer base. 25% of people uninstall mobile apps immediately after downloading and using them just once. Over 70% of mobile apps are uninstalled within 90 days. There are numerous reasons why over 99% of all app projects fail. A lack of resources to improve features and fix bugs is a major contributing factor. However, a lack of commitment to excellence in service delivery is perhaps an even more significant reason.

If you are planning to build or have already built a mobile application, you need to figure out how to build a big enough loyal customer base for sustenance. Whether you are depending on ads or subscription revenue, loyalty is crucial for long-term survival. A small improvement in customer retention rate can yield a large multiple increase in revenue.

In this article, we explore ways to build and maintain customer loyalty.

Understanding Your Users

The first step in building customer loyalty has to be understanding your customers.  What this means is that you have up-to-date information on user demographics and how they interact with your app. You must have a way to collect this data on a continuous basis and then find ways to segment your customers to serve them better.

There are multiple ways to gain insights into who your customers are. The first is through the data collected during onboarding. The age, gender, and location of your users is normally useful when attempting to personalize content and offerings for them.

Another way to get insights is through conducting surveys regularly. You can administer these as pop-ups in the user journey. A lot of companies use this method to collect information on the overall experience of users. You could conduct interviews from a sample of your users although this is a more involving and perhaps expensive way to gain information.

However, automated analytics tools are the most powerful source of data when seeking to improve your app. These can reveal the average time users spend on your app, the most visited pages, the page from which people exit, and a lot more. These tools are not too expensive and are easily scalable as your user numbers grow.

 

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Engaging Users

While data collection is key in understanding users, your engagement with users is the primary way to build a relationship leading to a longer customer lifetime. A simple personalized email or pop-up wishing them a happy birthday is a small example. However, you can extend this to make customers feel valued and part of your brand journey.

Perhaps you are testing a new feature or version of your app. You could invite a group of users to test it for a few weeks and offer their feedback. Some companies release a limited version of a product and avail them exclusively to a segment of customers on the app. Such campaigns are meant to drive a sense of connection between the brand and its most loyal customers.

Social media is a great way to endear a brand to current and prospective customers. By adopting a likable and relatable online persona, a brand not only remains top-of-mind but it also reveals its values and courses it cares about. Responding to questions and not shying away from criticism requires deliberate efforts in transparency.  Investing in well-trained community managers is perhaps mandatory in today’s world where a wrong statement can bring far-reaching reputational damage.

Offering Incentives

Depending on your revenue model, your marketing team should be able to come up with effective offers and deals to reward customers and boost customer retention. A popular way of doing this is through referral codes. See these as a way to have your current customers say good things about your app. Discounts are very effective in nudging customers to sign on to premium tier pricing.

For instance, if you have customers on a freemium tier, you could offer a significant discount to prompt them to become paying subscribers. Another example would be offering a significant discount for a yearly subscription compared to a monthly one. Companies are willing to make such deals to lock in customers for longer. It also improves the cash position of the business.

Your analytics dashboard of choice should help to you track how successful such a campaign was by revealing total conversions and the conversion rate.

Great Customer Service

There really is no substitute for great customer service. You may have built a great application, but customers will expect an equally great level of customer service. There are several layers to this.

First, your customers should have several avenues to reach you. A lot of premium applications have inbuilt chatbots to respond to frequently asked questions, but queries can always be escalated to live agents. Other ways to communicate include phone lines and emails. Politeness and speed of response are perhaps the greatest determinants of service quality.

Knowledge of products or services cannot be overlooked. Customers are filled with confidence in the brand when they realize they are dealing with knowledgeable live agents.

Knowledgeable staff improve first-time fixes where customers are facing problems with a product or service. They also help customers pick the right products or services, which is crucial for satisfaction. For instance, you wouldn’t want a new customer to a lower tier subscription with limited features when they were looking for a more premium experience of your services.

Offer a Great Mobile App Experience

Your app should feel natural and easy to use regardless of what kind of service or product you are selling. Attention spans have shrunk so much today that people do not have time to figure out a complex application.

First, pick the right colors and use them consistently throughout the application. They should capture your brand well. Pick the right font and font sizes.  Your UX design should make it easy to navigate the entire app. From the homepage, users should know where to go next to find what they want. Avoid taking users on a long chain of clicks to find a service.  In 1 or 2 clicks from the home window, a user should find the specific information or product they need.

A lot of applications tend to get their onboarding process wrong. With short attention spans, your app should take advantage of such things as social logins to autofill information users. Having potential customers fill long forms is too tasking for a lot of people today. Collect just the information you need to get them started on the customer journey.

Take Feedback Seriously

Collecting information from surveys, app reviews, and interviews with customers is great, but you need a structured manner to filter it and use it for your product roadmap. First, your product team needs to fix bugs within the shortest time possible. Next, there should be clear priorities on how to develop an app from its current state.

Customers may be expressing their wish to see a certain feature added. The team needs to decide on whether to build the feature based on cost and benefits projections. Sometimes a rebuild of the entire application may be deemed necessary. This may happen because of constant bugs or a need to move to newer technologies to improve speed, security, appearance, or integration with third-party applications.

You must bring along your customers on the journey. Most popular applications make small tweaks that customers barely notice. They release several updates each year which help to maintain familiarity with the customers. It’s a way to fix bugs while implementing customer feedback consistently.

Push Notifications and Social Media Sharing

There are added features that can quickly bump up your customer retention rates. First, push notifications are a great way to keep customers coming back to your app. There is a thin line between using these notifications wisely and intruding too much into users’ lives. However, you can use these notifications to remind users of carts they left pending, new content on your app, or an upcoming sale. If users find these useful, they are unlikely to find your notifications irritating. Remember, they always have the choice to block such notifications.

Allowing users to share content from your app to social media not only gives them a sense of achievement but it also amplifies your brand. Gaming, content streaming, and fitness apps have leveraged social sharing brilliantly.

Customer Education Content on Mobile Apps

Some apps can benefit from creating content to educate customers on how to get the most out of their subscriptions. The need will often come from user feedback expressing dissatisfaction due to complexity. The material you create should have a clear objective. Some apps will have an FAQ section similar to a website. You could also take a tutorial video approach. Short clips, each addressing one question are a great way to resolve customer problems.

A collection of educational material can be structured so that users can take a self-paced education journey. This is common with technical apps such as video editing software.  Creating reference material can also help create a big enough community of users who might be facing similar challenges with the app.

A/B Testing and Data-Driven Decisions

A/B testing is a technique to test out different designs or versions of marketing copy on different segments of your app users. It is a great way to get the most out of your marketing campaigns.

While A/B testing two different versions of the same message, you might realize that different segments of your customers resonate with either version. The differentiating factor might be age, gender, location, or another relevant differentiator. A decision may be made to show each version at scale to the audience with whom it is likely to resonate with. A/B testing helps to ensure that your marketing dollars get a higher ROI.

You can design and implement A/B tests in multiple ways especially when seeking to improve your UX. You get to see how different tweaks affect user session length, engagement with the app content, and even overall retention rate. It reduces the amount of guesswork in your app roadmap implementation.

 

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Cross Promotion

App cross-promotion involves the promotion of an app in another app. This can take the form of ads or organic recommendations via mentions. Cross-promotion works well when there is a clear synergy between products that share the same profile of users. For instance, a company in the tour business targeting international tourists might recommend a specific app for local transportation. A fitness can have in-app promotions of a nutrition-focused app. Having your app get such recommendations can boost your overall brand image and user retention rate.

NS804

There is so much to pay attention to while seeking to improve how well your mobile apps perform and maintain a large enough user base. Having mobile apps that solve user problems in a world-class manner is the first step. However, you need to combine this with great customer service, feedback collection, community building, offers and rewards, user education material, and new features.

You need a good enough product team to help build a roadmap. At NS804, we specialize in building world-class mobile apps for clients in all industries. Our team has tens of years of combined experience in delivering demanding app projects. We would like to build yours next. You can set up a meeting with one of our team members here.

Strategies for Global Market Expansion in App Development

Global market expansion in the context of mobile app development is the strategic process of expanding the global reach of an app beyond its initial domestic market. It involves adapting the app to suit the needs, preferences, and cultural nuances of people and users in other demographics around the world. This expansion goes beyond mere geographical reach and encompasses factors like language localization, legal compliance, cultural sensitivity, and technical adaptations to ensure the app’s relevance and success in international markets.

Importance of Global Market Expansion in App Development

Access to a larger user base

Expanding into global markets allows mobile app developers to access a significantly larger user base. With billions of smartphone users worldwide, the potential for growth and acquisition is substantial. This increased user base not only opens up visibility opportunities but also attracts revenue growth through a more diverse and extensive customer pool.

Diversification and risk mitigation

Relying on a domestic market can be risky, especially in a highly evolving global technology landscape. Global expansion allows mobile app developers to tap into a global market, shielding them against economic recessions and market uncertainties associated with local markets. Dependency on a single market can be risky due to regulatory changes and competitive pressures. Expanding into a global market helps mitigate such risks.

Monetization opportunities

Different markets have different preferences for mobile app monetization models, including advertisements, in-app purchases, and subscriptions. Global market expansion in app development allows developers to take advantage of these diverse monetization options, thus maximizing the app’s earnings and revenue potential. In addition, global market expansion allows app developers to take advantage of revenue-earning potential in other nations due to differences in legal and monetization models supported in different countries and markets.

Competitive advantage

In an increasingly globalized world, expanding globally can have a competitive advantage. Apps that successfully cater to global audiences demonstrate service excellence and higher adaptability, enhancing their reputation and standing in the industry.

Cultural relevance

Adapting an app to local languages and cultures enhances its overall cultural appeal to people in these specific regions. This cultural sensitivity fosters a deeper connection with people, leading to positive reviews, a deeper connection with people, and word-of-mouth promotion, all of which contribute to the app’s overall success and acquisition.

Technological innovation

Global market expansion in mobile app development exposes developers to diverse technological landscapes and user preferences. This exposure fosters continuous learning and technological innovation, leading to adaptability and flexibility. This encourages app developers to adapt their apps to suit global cultural preferences. Developers can adapt their apps to suit the needs and preferences of a global audience. Global market expansion ensures developers can build apps that adapt to an increasingly globalized user base.

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Strategies for Global Market Expansion

1. Localization Strategies

Adapting to Cultural Differences

Language Localization

Language is a fundamental element of cultural diversity, and adapting an app’s content to suit the language preference of a target audience is crucial for global market expansion. In mobile app development, language localization goes beyond mere translation; it involves understanding idioms, regional nuances, and colloquialisms to ensure that the app’s language is not only accurate but culturally resonates with the target audience. Involving native speakers in the translation process and leveraging language localization services can help enhance the effectiveness of language localization.

Cultural sensitivity in design and content

Cultural sensitivity is crucial in avoiding inadvertent cultural misunderstandings. This aspect of localization involves evaluating and matching your app’s design, content, and layout to suit the cultural norms of the target audience. Considerations for localization may involve symbolisms, color preferences, and imagery holding cultural significance. Adapting to cultural preferences ensures the app is well-received and fosters a positive user experience across diverse audiences.

Customizing Features for Regional Preferences

User interface

Adapting the user interface (UI) to suit different regional preferences enhances the overall user experience. This involves customizing specific features such as layout, navigation, and button placement to suit and align with the way people in a specific region interact with digital interfaces. For instance, in mobile app development, features such as text placement, reading direction, text alignment, and iconography may differ between languages and cultures. This requires thoughtful optimization for optimal usability.

Regionalized content and services

Recognizing and addressing regional differences in terms of services and content is crucial for user engagement. This regionalization may involve tailoring news content, events, and promotions to suit people and cultures in specific regions. In addition, customizing services including payment options, shipping preferences, and local partnerships, ensures the app caters to the practical needs and expectations of the users in diverse markets.

It’s important to note that implementing all these localization strategies in the global market expansion of your mobile app is not a one-size-fits-all model. It requires thorough research, meticulous planning, and a commitment to understanding and respecting the cultural diversity of the target market.

2. Platform Compatibility Strategies

Cross-Platform Development

Developing for Android and iOS

In mobile app development, catering to both Android and iOS is crucial to reaching a wider user base. Every platform has its own unique user considerations, design principles, and language frameworks. Cross-platform development refers to the process of developing an app that operates seamlessly across both Android and iOS platforms. Using cross-platform design principles and frameworks such as React Native, Flutter, and Tamarin allows developers to develop code that can be deployed on multiple platforms, thus streamlining the development process and reducing the need for platform-specific coding.

Considering Other Operating Systems

While Android and iOS dominate the mobile app market, considering other operating systems is crucial for a comprehensive global expansion strategy. This includes platforms such as Windows Mobile and emerging operating systems that may gain popularity in specific regions. Assessing the suitability and potential of other competing operating systems ensures the app remains adaptable and flexible to changes in mobile app development, allowing developers to tap into niche markets and emerging opportunities.

Device Compatibility

Optimizing for Different Screen Sizes

The diversity in screen sizes across various devices necessitates the need for careful planning during the development stage. Responsive design principles are crucial to ensure that the app’s visual elements and overall layout adapt well to screens of different sizes and different resolutions. This involves implementing scalable and flexible images, flexible layouts, and adaptive user interface designs and components to provide a consistent and enjoyable user experience across a wide range of devices, including smartphones, wearables, tablets, and computers.

Addressing Hardware Limitations

Mobile devices vary not only in screen sizes but also in resolution, memory, processing power, and other hardware specifications. Developers must consider variations in hardware specifications to optimize the app’s performance on a wide range of devices. This may involve optimizing code for efficiency, implementing features like progressive loading, and providing configurable settings that allow users to adjust their app’s features based on the device’s hardware specifications and device capability.

3. Market and Promotion Strategies

Tailoring Marketing Strategies

Localized Advertising Campaigns

To effectively penetrate diverse global markets, mobile developers must tailor their advertising to resonate and align with the cultures and languages of the target audience. This involves creating content that reflects the cultural preferences, regional preferences, and cultural nuances of the target group. In addition, they must use language-specific messaging. Language localizing goes beyond mere translation; it considers the unique characteristics of each market to ensure the promotional material is not only understandable but culturally relevant. This may include adapting humor, visual elements, and messaging styles to align with the local values and context.

Leveraging Social Media Platforms

Social media plays a pivotal role in engaging with the local audience. App developers must identify the most popular social media platform in a specific target group and tailor content that aligns with the platform’s culture, user behavior, and language. This may involve creating engaging content, running targeted ad campaigns, and actively participating in local conversations. Leveraging social media allows developers to build a community around their app, generate buzz, and establish a direct line of communication with other users.

Building Partnerships

Collaborating with Local Influencers

Influencer marketing is a powerful strategy for gaining visibility in global markets. Collaborating with local influencers who have credibility and popularity in specific markets can help introduce the app to a broader user base and audience. These influencers understand the local cultures, trends, and preferences, making their endorsement more noticeable, relatable, and trustworthy to their followers. Building authentic partnerships with influencers allows developers to tap into existing communities and leverage the influencer’s reach for effective communication.

Building Strategic Alliances

Building strategic partnerships with other apps, businesses, and brands can help expand an app’s reach to a global audience. Strategic partnerships can take many forms including joint promotions, co-marketing efforts, and bundling services. These partnerships allow app developers to leverage the existing customer base of their partners, driving user acquisition and expanding the app’s reach through mutually beneficial partnerships. Strategic alliances further provide for cross-promotion and shared resources, maximizing the impact of marketing efforts.

4. User Support and Communication Strategies

Multilingual Customer Support

Offering Support in Local Languages

Providing support in local languages is crucial for ensuring you tap into a global audience. Users are more likely to engage and interact with an app that appreciates, accepts, and uses their native language. This involves creating a multilingual support team capable of troubleshooting issues, addressing user inquiries, and providing helpful guidance in a variety of languages. Hiring native speakers and utilizing translation services ensures culturally sensitive and accurate communication, thus fostering trust among users.

Providing 24/7 Global Assistance

The global nature of mobile apps means that users may require help irrespective of time differences. Offering 24/7 customer support means users can access it whenever they need it, leading to a positive customer experience. However, achieved 24/7 global assistance and customer support can be achieved through a combination of in-house and outsourced support teams strategically distributed across different regions and various time zones. Responsive and timely customer support is essential for retaining user trust and resolving issues promptly.

 

SCHEDULE A CONSULTATION WITH AN APP DEVELOPMENT EXPERT TO GET A CUSTOMIZED QUOTE!

 

Feedback Mechanisms

Gathering User Feedback Globally

Gathering user feedback globally is an instrumental way of understanding users’ feelings, sentiments, views, and perspectives, particularly concerning your app. Implementing feedback mechanisms within the app, including surveys, ratings, and user reviews allows developers to know how an app is perceived and used worldwide. Social media channels and other digital platforms are crucial and valuable channels for understanding how mobile apps are perceived and used worldwide.

Incorporating User Suggestions for Improvement

User feedback and suggestions must not only be gathered but actively pursued throughout the development process. Demonstrating responsiveness to users’ feedback and suggestions enhances loyalty and user satisfaction. Most importantly, regularly updating the app according to users’ requirements and feedback enhances an app’s relevance and competitiveness in the global marketplace. Communication channels such as release notes and announcements can be used to inform users about implemented improvements and changes.

5. Technical Considerations

Technical considerations are key to ensuring your app captures a global audience. Global market expansion in mobile app development requires a thorough understanding of the global server infrastructure. Developers must implement content delivery networks to ensure their content resonates with diverse audiences regardless of geographical location, cultural differences, and language differences.

Most importantly, mobile app developers must ensure low latency for global audiences to ensure their app captures a global audience. Ensuring scalable infrastructures and scalable systems will ensure that the mobile app developers plan for an increased user base.

An important part of catering to a global audience is implementing cloud-based solutions for flexible scaling. Cloud-based solutions ensure flexibility and scalability, ensuring that mobile apps can accommodate a growing volume of data without compromising on their core functionality.

NS804 – Building Apps for Global Audiences

NS804 stands as a fortifying figure in mobile app development, catering to the diverse mobile app needs of small businesses and large organizations. With experience and unmatched expertise in cross-functional development, NS804 develops both Android and IOS apps, allowing businesses to take full advantage of their audiences regardless of their operating environments.

NS804 believes that mobile apps must cater to a global audience simply because apps are created to solve needs and maximize returns for their investors. Our commitment to timeless and evergreen apps that answer the needs of the most globalized user groups drives our commitment to service excellence. Our experts believe that apps must answer both present questions and future challenges. We believe global market expansion must be part and parcel of mobile app development.

Contact NS804 to create an app that serves a global audience.

Completed App Portfolio: Developing Apps Across Segments

If you’re an appreneur or business planning to hire a studio for your next app, you should look at their app portfolio. Perusing portfolios is a vital first step when evaluating potential development partners. And that’s because you need to know if one or more of these studios have completed projects similar to yours. 

Expect a more established studio to have a comprehensive app portfolio, whereas a newcomer’s catalog of apps will be sparse. NS804 is in the former camp, having built over 100 apps since 2012. Moreover, we’ve focused on categories like branding, business, communication, entertainment, productivity, and even web design. 

Our expertise in delivering quality apps across various segments makes us the ideal partner for appreneurs and organizations with demanding or unique briefs. We have the team, resources, and proven track record to tackle projects of all scopes. We’ve also received multiple awards for our efforts, with NS804 recently attaining the Clutch Champion Award for Fall 2023. 

While all this sounds great, it speaks to the competency and commitment of NS804’s ability to deliver. Even so, we’ll never dissuade you from shopping around. Do this by comparing the portfolios of the studios you’re considering working with, then add the most suitable candidates to your shortlist.

To simplify your evaluation process, we’ve prepared this post that details several apps we’ve built for clients over the years. We reveal what makes these apps noteworthy and how they fulfill client goals. If an app listed below aligns with your ideas or goals — be sure to note it down and discuss it with us. 

Bat Flaps

While NS804 has made plenty of business apps, we’ve also made games. To showcase our game development skills, we created Bat Flaps, where the player takes control of a cute-looking bat. Bat Flaps follows Flappy Bird’s footsteps closely with its simple control scheme and highly addicting gameplay. 

Arcade-centric mobile games generally do well on the app stores. So, Bat Flaps works as a proof of concept or even a template to build your next mobile hit. You can enhance and differentiate this concept by implementing gacha, rogue-lite, and role-playing game (RPG) elements. 

Whether you’re prototyping your game idea in Unity, Unreal Engine, or Godot, you may need the assistance of a professional studio to bring your game to market. The app stores have raised the bar and will no longer accept apps or games that don’t meet their requirements. Thus, QA testing takes center stage, but it’s a complex and costly process that requires the expertise only an established studio can provide you. 

Béné

If there’s one example in our app portfolio that truly innovates on digital tipping, it’s none other than Béné. While several cashless tipping solutions exist, few do it better than Béné, especially those targeting the hospitality industry. The highly-rated app simplifies digital tipping and ensures hotel staff receive tips in their bank accounts and payslips. 

A significant hurdle with digital tipping is that it’s challenging to implement frictionless tipping due to the many differing digital wallets available today. For example, you may wish to tip with Apple Pay, but a hotel staff member has Samsung Pay on their phone or no digital wallet at all. But Apple Pay and Samsung Pay don’t quite get along, and you’ll need a third-party payment app to make this work. And if the staff member doesn’t have a digital wallet — you’re out of luck!

But this was a problem NS804 and our partners, 3ADVANCE, LLC and Red Canopy Holdings, LLC, wanted to solve. Instead of relying on disparate digital wallets for cashless tipping, we opted for a simpler and more elegant system. Hotel owners need to download the Béné app and commence with a staff registration process. Then, place Béné QR codes in all the areas within the hotel premises where staff serve guests. 

Now, if you visit a hotel that uses Béné, scan the QR code in your room, the bar, or the lounge to tip the staff member serving you. You don’t need to download any apps, as the QR scanner on your phone will suffice. Immediately after you scan the QR code, the staff member will receive the payment. The Béné app does all the heavy lifting in the background, which only the hotel owner and staff need to have installed. 

C5G

It’s no secret that we specialize in mobile app development, but did you know that NS804 has a solid track record in web development? The web design segment of our app portfolio showcases some of our work. But we’d like to draw your attention to C5G, an e-commerce website for a company dealing in wireless hardware. 

C5G makes it easy for customers to find affordable, discontinued, and rare wireless equipment. Furthermore, they work with co-sellers, resellers, and enterprise customers in this technology segment. We understood the goals and company culture of C5G and built a website that helps them sell 5G and LTE devices effectively.  

Given that the company sells a wide range of goods ranging from handsets to routers, we ensured the website had a clean visual design and was highly performant. Customers want to find products quickly without being bogged down by unintuitive UI and slow response times. C5G and NS804 can take pride in the result, as we’ve delivered an e-commerce site that sits among the best in its category.

CFO Sidekick

If you’re running a small or medium-sized business, you may struggle to decipher your numbers and what they mean for your growth. That’s nothing to be ashamed about, as running an organization of any size is difficult. We understand the struggles of this market segment and delivered a solution to make life easier for entrepreneurs. 

CFO Sidekick is an excellent addition to our business segment of our app portfolio. It’s designed specifically for tablets, as the larger screen real estate is necessary to view and work with documents, financial data, media, notes, and to-do lists. Moreover, it reads QuickBooks data and will let you analyze and work with all this data.

The intuitive nature of CFO Sidekick and its ability to deliver frequent and helpful tips will help keep you on top of your game. And the way crucial information is displayed will let you interpret even the most cryptic information to help you make informed decisions.

Clips & Cuts

Most of us are pressed for time and must plan our days carefully, especially when booking appointments. When closing an appointment with your dentist, bookkeeper, or barber, you must ascertain that it fits your schedule and theirs. Booking with a barber or stylist often proves challenging, given the high demand for their services and dealing with seasonal fluctuations. 

You may have experienced this issue attempting to secure an appointment before the work, school, or holiday seasons. There’s often little chance to have your haircut even if you’ve booked earlier. Worse still, the barber or beauty salon may alter your appointment for a later date due to increased demand. Undoubtedly, this is incredibly frustrating and may make you question the professionalism of the barbershop industry. 

But an effective solution we have in our app portfolio solves this pain point. We built Clips & Cuts as a booking platform, which lets users instantly close appointments with available barbers in their area. The app’s intuitive user interface (UI) makes it easy for users to peruse barber profiles, book appointments, view map directions, request receipts, and even leave ratings and reviews. 

Mamava

We worked closely with Mamava, Inc., known for its trailblazing lactation rooms and pods, to develop a mobile app that helps mothers find breastfeeding locations nearby. We wanted to make the experience as user-friendly and stress-free as possible. It’s often daunting for mothers to find the necessary facilities for breastfeeding when visiting new and unknown places. 

The Mamava app employs GPS navigation and smart technology to help mothers locate pods quickly and let them know if they are occupied or available. The app also utilizes the smartphone’s Bluetooth to lock or unlock the Mamava pods. We also understand that every mother’s needs are unique, so we put personalized content front and center and made it easy for them to access parental resources and support. 

On the surface, Mamava may seem simple, but we built it using several technologies. Staying committed to delivering native and performant apps, we used Java with Android Studio for the Android version and Swift with Xcode for the iOS version. For the backend, we used Kumalos and built its admin layer with Node.js and HTML5.

PreVue

PreVue is a project we’re very proud to have in our app portfolio. Our client, Lucanus J. Grady, approached us with a forward-looking idea to reshape the dating app space. His experiences with popular dating apps left him disenchanted with the entire experience. Often, users doctor their images and biographies, leading to an inauthentic and dishonest dating environment.   

To solve these glaring issues, our client requested we help him create an alternative that utilizes short-form video. PreVue users must now record 22-second videos of themselves without filters or uploads, showing their true selves. Then, PreVue will match users on specific criteria, like what they say in their videos and the background images shown. 

It seems like such an obvious solution, yet PreVue is a rarity in today’s dating app space. More importantly, this app makes the dating experience more natural and honest while eliminating catfishing. While PreVue targeted college users in their early 20s, the app enjoyed significant traction with young professionals looking to build more meaningful relationships. 

Referral Buddy

There’s nothing more frustrating and rage-inducing than referring a business to customers but not receiving compensation for your efforts. Of course, this scenario applies to companies that actively engage in referral marketing. They promise to compensate you with money, free products, or exclusive offers but don’t deliver on this promise at the end of the day.

Now, this may happen because some companies are indeed dishonest. But in most cases, this happens because companies don’t know that you’ve actually referred customers to them. The problem is that customers seldom acknowledge your referral after using a company’s products or services.

So, how do you keep everyone accountable and in the loop when making referrals? Our client, Joseph Jablonski, thought about this problem intently and ideated a workable solution. He then approached us with his idea, and we encouraged him to forge ahead while assisting him during every step of the development process. 

We helped him create Referral Buddy, which tracks referrals between businesses and individuals and businesses. Referral Buddy tracks every referral, even those that don’t require a follow-up from the customer. The app’s clean UI makes it easy for non-technical users to issue requests from vendors and customers, complete referral forms, and receive compensation.

Rivvir

Contactless digital payment solutions are nothing new, but only Rivvir makes your life easier when ordering drinks. When attending music festivals or food and beverage events, you must wait in long lines to get your order. Of course, that’s not fun at all, and it’s an issue we attempted to solve with Rivvir.

Fortunately, our attempts proved successful thanks to the implementation of an easy-to-navigate UI and a streamlined ordering process. It’s simply a matter of picking a drink on the app, swiping the ticket, and getting the beverage from the quicker VIP line.

But Rivvir doesn’t only help customers with the ordering process since it’s an all-encompassing solution. We’ve also made life easier for beverage vendors by building an iPad app to help them keep track of their stock and sales. The cohesiveness of the ordering and stock control apps makes Rivvir the ideal solution for the next big special event in your town. 

In Conclusion

The projects listed above represent only a tiny slice of the apps we’ve released to this day. Several apps received critical acclaim, media coverage, and high ratings on the app stores. And even the apps that flew under the radar introduced new ideas and innovations, making them stand apart from the competition. 

Take the time to check out the remaining apps in our app portfolio and read up about us on Clutch.co and various media outlets. And when you’re ready to tackle your next project, contact NS804 to help you build the app of your dreams!

Mobile App Development Mistakes: Impact Of Choosing The Wrong Developer

One of the costliest and most disastrous mobile app development mistakes you could make is to hire the wrong developer. Unfortunately, it’s an easy trap to fall into, given the plethora of app studios and freelancers vying for your projects. These entities will try to convince you they can complete your projects quickly and cost-effectively. 

In some cases, this is true, yet it’s the more established and experienced developers who make good on these promises. You can check if they’re up to the task if they have a comprehensive portfolio of completed projects, positive customer feedback, and even acquired awards for their work. Established mobile app developers like NS804 tick all these boxes, as we’ve built a reputation for creating phenomenal apps for our clients and have the acclaim to prove it. 

However, many developers are not in our position and are willing to oversell to secure client work. While we can all understand why they do this — it’s not in your best interests to work with them — and here’s why. 

With freelance developers, many are in the process of learning fundamental skills and building up their portfolios. It’s common for newcomers to follow several Udemy app development courses and then set up an account on Fiverr to sell their services to unsuspecting clients. These individuals are neither professionals nor comprehend software development best practices.

Then, many overseas and fly-by-night studios offer competitive rates but have poor code quality and less-than-stellar support. The potential cost savings, if any, will lead to a frustrating and stressful app development experience. As a busy appreneur or business leader — you don’t want this — so avoid the following mobile app development mistakes listed below.

 

USE OUR APP COST CALCULATOR TO ESTIMATE THE COST TO BUILD YOUR APP!

 

Misunderstanding The App Industry Leads To Costly Mobile App Development Mistakes

About a decade ago, anyone with rudimentary coding skills could release a fun and quirky application in the app stores. The barrier of entry was so low that bedroom coders and startups released tons of apps at negligible cost. Of course, the quality of these apps was often questionable, but these early efforts helped developers earn money and stardom. 

Most app users during that era were willing to put up with subpar apps since smartphones felt novel. Thus, they would download and try out the latest apps regularly, which created a near-endless demand for new apps. But the allure would fade since too many cruddy apps started ruining the user experience. 

Eventually, users became picky about what apps to install and soon lost interest in low-quality or uninspired efforts. Smartphones and tablets also became more standardized, leading to a homogenized look, feel, and feature set among brands. While consumers never truly lost interest in smartphones and apps, they did lose some excitement. But this is not necessarily bad, as it signals a maturing market. 

Sadly, many who wish to enter the app industry today haven’t fathomed these changes. They assume that the barrier of entry is still low and that a simple app developed in a few days or weeks could lead to vast fortunes. 

They haven’t considered the increased demand for quality from users and the app stores. App development today requires testing, a better user experience (UX), and a greater focus on marketing. Then, there’s the high cost and effort associated with user acquisition (UA), which is unavoidable in today’s super competitive app marketplaces. Therefore, it’s better to partner with a reputable studio to help you navigate the app industry as it is today. 

The App Stores Have Raised The Bar To Deter The Wrong Developers

Apple and Google don’t mess about when it comes to increasing trust with users. Both tech giants have taken bold and long-needed steps to diminish the number of low-quality apps from reaching the App Store and Google Play. They’ve long been aware of the glut of buggy, poorly developed, and opportunistic cash grabs filling their app stores.

Besides, many apps from unscrupulous developers also pose significant security risks, which have no place in app marketplaces. There’s always been a troubling amount of apps with malware and trojans available that unsuspecting users download onto their devices. Considering that many users do banking on their smartphones, these infected apps threaten their financial security and privacy. 

One of the most detrimental mobile app development mistakes you could make is to hire such a developer on a lark. The damage to your reputation and business would be monumental, not to mention the legal action against you from users. The developer you hire may not even be malicious but overlooks potential security vulnerabilities that could lead to a similar outcome.

Due to these issues, Apple and Google have constantly improved security measures in their respective app stores, operating systems, and software development kits (SDKs). But they’ve also raised the bar on what they expect from developers with tighter regulations. 

A good example is Google Play’s recent requirements for new Android app developers and those with personal accounts. These developers must have 20 or more people test their apps for at least two weeks before release. Understandably, many developers are venting their frustrations on Reddit and attempting to build test groups on Discord. But studios that have set up effective mobile app testing pipelines won’t face any issues with compliance.

Mobile App Development Mistakes Due To Unsuitable Tooling

You may work with a developer who uses no-code tools to build your app. The developer may insist on using such tools due to the increased speed they offer or because they lack programming experience. Either way, this isn’t necessarily a good idea, as no-code platforms often introduce performance bottlenecks.

While newer no-code app builders offer performance improvements, they still don’t produce apps that hold up to native-developed apps. And if your brand’s reputation hangs on the quality of your app, you shouldn’t cut corners. Work with a studio like NS804, renowned for building apps using native languages like Swift for iOS and Kotlin for Android. 

The snappy performance, consistency, and native user interface (UI) make the additional cost and effort to produce native apps worthwhile. It’s also much easier to debug, test, and scale native-built apps than those made with no-code solutions. 

One of the drawbacks of no-code solutions is that they’re rather esoteric and often made by smaller niche tool developers. Thus, documentation, code examples, and support are not on the same level as that provided by Apple and Google. It’s also harder to find tutorials and other training materials from third parties and online teaching platforms. 

Should you want to update or scale your app at a later stage and be unable to work with the same developer, you’ll be out of luck. You will need to rewrite your app entirely from scratch, preferably in a native programming language, to avoid this same issue in the future. You can diminish the potential for mobile app development mistakes by ensuring the developer you hire uses the tooling, programming languages, and best practices recommended by Apple and Google.

The Wrong Developer Relies Heavily On ChatGPT

You’ve probably heard of ChatGPT and the impact of the artificial intelligence (AI) platform on programming and other disciplines. As a tool to help developers write boilerplate code and conjure up solutions, it’s a fantastic time saver. But as some kind of silver bullet for developing complex, robust, and mission-critical apps, the answer is not so straightforward.

While ChatGPT can make all types of apps, even complex ones, it won’t necessarily deliver the best and most solid apps. That partly depends on how well the developer understands ChatGPT’s large language model (LLM) and what prompts to enter. Then, the developer’s comprehension of the code that ChatGPT generates also comes into play. 

If the developer can understand, tweak, and implement the code to fit the app project, the results will impress while cutting costs. But if the developer hasn’t taken the time to learn the nuances of ChatGPT, it will have the opposite effect. It’s also crucial that the developer has a good comprehension of the programming languages used in development, especially after the introduction of new updates and standards. 

Nevertheless, the developer should have the skills to complete apps without ChatGPT or any other AI platform. An overreliance on these platforms isn’t ideal, as the developer must know and trust the codebase. As impressive as these AI platforms have become, they don’t always generate the right solutions.

So, never trust a developer who relies exclusively on these AI platforms to make your app. Or a developer who gives a single glance over the AI-generated code before inserting it into your app during production. And you certainly don’t want your banking or internal business app to have code that hasn’t been thoroughly inspected and tested.

Partnering With A Developer With Little Mobile App Development Experience

It’s not uncommon for developers to jump across industries for various reasons. For example, web developers often become disenchanted with building websites and decide to try their hand at mobile app development. They may assume this route will be more fun or earn them more money. 

While web developers possess several skills used in mobile app development, it’s not always a smooth transition. App development is often more challenging than web development due to the differing hardware considerations and increasing requirements imposed by the app stores. The Android platform alone requires that developers test on a wide variety of devices, while web developers only need to test their websites on several browsers. 

Web developers use languages like JavaScript, PHP, HTML, and CSS to build websites. While it’s possible to develop mobile apps with JavaScript, it’s not a first-class citizen and will seldom deliver the performance of native languages. Another shocker for web developers is the higher costs and more involved procedures associated with app development. 

If you’re considering hiring a web developer who has recently transitioned to mobile app development, think twice before proceeding. You don’t want to work with someone likely to make common mobile app development mistakes. It’s also unlikely that this developer has enough expertise or understands the nuances between Android and iOS.

Instead, opt for an established app development studio that has dedicated Android and iOS developers on the team. You’ll have the peace of mind that your app builds will be equally good on both platforms. And when you need to roll out updates and patches, you have a team on hand to do the heavy lifting.

 

SCHEDULE A CONSULTATION WITH AN APP DEVELOPMENT EXPERT TO GET A CUSTOMIZED QUOTE!

 

Working With A Developer Lacking The Necessary Resources

Mobile app development is not cheap, so every competent developer must have the necessary resources to complete their projects. These resources include the funds, staff, office space, hardware, and development tools available to the developer. If the developer lacks these, they won’t be a good candidate for your next project.

But how can you tell if the developer has the necessary resources to tackle your project? It’s not possible to know every aspect of the developer’s business, but there are a few tell-tale signs you should look out for. 

Check if the developer operates from an office that you can visit if you’re nearby. If you can stop by the developer’s premises to meet the team and discuss your project, that’s a positive sign. And if the team lead gives you a tour of the office and a rundown of the development process, that’s extra reassuring. A well-run and properly equipped development studio means you’re dealing with a credible developer. 

But be sure to ask the developer what contingency plans they have in place should they fall behind schedule. Consider all scenarios that may cause delays, including outages, app store policy changes, API updates, staff turnover, testing issues, etc. Mobile app development mistakes often happen when teams haven’t prepared for unforeseen events or allocated the relevant resources to deal with these issues.

In Conclusion

Mobile app development mistakes often happen when dealing with inexperienced or incompetent developers. But you can avoid regretful outcomes by working with an experienced and established studio that has built a reputation for delivering high-quality apps. Contact NS804 today to learn why we’re one of the best app developers in Richmond, Charlotte, Denver, and beyond! 

Mobile App Development 101: 13 Steps to Take

Mobile apps are growing by leaps and bounds, forcing entrepreneurs and enterprises to adopt new solutions in digital commerce. From communication, customer response, online payments, online ordering, and online shopping, mobile apps provide unlimited capabilities to enterprises.

Why Invest in a Custom Mobile App?

Beyond communication, customer service, and online payments, here’s why you should invest in a custom mobile app:

  • Security. Nowadays, customers are showing an inclination to online shopping, warranting the protection of their data, including personally identifying information and financial data. Doing this requires a secure solution to store and protect your consumers’ data.
  • Accessibility. Mobile apps are accessible because they’re available 24/7. Everyone owns a smartphone, making mobile apps the go-to option when shopping, paying, or conducting online transactions.
  • Customer service. Mobile apps are a great way to bolster your customer service, ensuring you connect and respond to your customers’ needs anytime and anywhere.
  • Competition. Customers are using mobile apps to shop and pay for services. This means that lacking a mobile app solution denies you countless opportunities to enterprises with one. In addition, enterprises with mobile apps stand to attract and retain more customers than those without.
  • SEO. Your mobile app improves your SEO rankings, leading to your brand’s growth and discoverability in platforms such as Bing, Google Ads, and Yahoo.

The above benefits underscore the importance of an app in the contemporary business landscape. Although developing a custom mobile app remains a priority to many enterprises, very few businesses know how to approach the mobile app development exercise.

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13 Steps to Developing a Custom Mobile App

In this article, I will walk you through the thirteen steps to take to develop your first mobile app.

1. Idea formulation

The first step to developing any meaningful app starts with a simple idea. This idea is sparked by a need. When faced with problems, we create solutions. Your mobile app development must start with a simple idea that will gradually develop into a fully-fledged solution to an existing problem. This idea will be your app idea, it will help you envision the type of app you want to develop, its features, and associated benefits.

2. Competitive market research

The second step to developing your app is doing extensive market research. The market research must focus on knowing your competitors, understanding your market positioning, knowing your competitors’ products and services; and what makes them unique. Competitive market research helps you identify positioning factors; these are factors that will set you apart from the competition. It’s only by knowing what your competitors have that you can build a competitive positioning.

3. Define your app features

When developing your mobile app, understand that fast and light apps are significant for a wide range of devices – smartphones, laptops, tablets, and even wearables. Fast apps refer to apps with a higher response rate while light apps refer to simple, lean apps that do not contain a whole load of features.

When defining your features, it’s important to pay attention to the following aspects:

  • Define the core features of all the competing apps
  • What are the specific features unique to each of the competing apps?
  • What features are missing from other apps?
  • Are there any specific features users find unique or exciting?

Answering these questions will help you pinpoint the specific features your app should have.

4. Create a wireframe for your app

A wireframe refers to the general strategy, layout, or plan your app will follow. From an app’s conception to its completion, the wireframe defines the strategy that will be followed. It’s a way of laying down your thoughts, feelings, and attitudes towards your app. It’s a way of communicating the specific feelings or values your app will convey.

To create a wireframe for your app, follow the following steps;

  • Configure a mobile frame. Choose a mobile frame with the features you’re planning to incorporate into your app. As a natural inclination, the structure should prevent you from packing too many features in a single screen.
  • Employ design patterns. Remember the primary priority in UX user design is familiarity. Users are likely to draw on previous interactions with a new product when they notice a recognizable user interface.
  • Scalability. Verify scalability by asking whether an iPhone 15 will display your app well. Scalability is the ability of your app to adapt to different screen types and screen orientations without losing its quality.
  • Develop a minimum viable product. A minimum viable product is a prototype of the actual product. It helps you test and evaluate your app’s product features before investing in the final product.

The wireframe helps you define technical specifications, including key functionalities and tools your apps will capture to deliver that superior user experience.

5. Choose the right platform and technologies

Two main factors will determine which platform to select – your target audience and your budget. Each operating system has its unique set of advantages and disadvantages you must consider when selecting.

  • For instance, building for iOS is a great choice if you’re looking for a platform with a broader appeal. However, iOS is more expensive than other platforms.
  • Android has over 2 billion users making it the most widely used operating system in the world. Creating for Android will give you better visibility and allow you to target a larger audience.

Selecting the right platform will save you money and allow you to target the right audience.

6. Developing the minimum viable product (MVP)

Now it’s time to start building your app immediately after you understand your target audience. When designing, consider a few key features:

  • Functionality: Check whether your app has all the key features and functionalities listed in the description, including social media functions, in-app purchases, and other features accessible through the website.
  • Speed: Your app’s user experience starts here. Ensure your app is as quickly as possible. You’ll lose 60% of your customers if your app takes more than 3 seconds to load.
  • User experience design: All software must have outstanding designs. However, having a beautiful app is not enough, your app’s user experience is critical. Your users must feel empowered to use your app. Make navigation easy, set clear graphics, appealing features, and an intuitive design.

The minimum viable product will help you identify specific features your app must capture.

7. Include animations and visual components

What distinguishes your app from the competition are the visual elements and animations. The visual graphics that appear in your app are the visual components. The movement and alteration of these visuals is what is called animations. You must include a few components in your app to make it stand out from the competition.

Some of the components to include are:

  • Branding: Your app must communicate your company’s identity. Ensure the imagery and theme of your app matches your brand’s identity and the color of your website.
  • Navigation: Your navigation should be simple, intuitive, and easy to use. Your users must locate what they’re seeking and finish their jobs without issues.
  • Social media: It must contain a social media interface to enable users to share their experiences with friends and followers on social media. If your app has a social component, ensure it has all the integrations required for different social media channels.

Incorporating these features will ensure your app stands out in a pool of apps.

8. App testing

App testing is the process used to examine an app’s usability, consistency, and accuracy. Please ensure to test your app before going live. Apps optimized for popular mobile OS configurations function better, allowing for a smoother user experience across different platforms.

Follow the following stages to test your app:

  • Documentation testing: This step of mobile app development starts with screen design, navigational components, and other crucial elements of an app. Before the app design begins, this step allows developers to correct any inconsistencies in the overall design, layout, and component selection.
  • Functional analysis: Functional analysis helps you test how your mobile app responds to the market standards. Keep the following components in mind when conducting functional analysis.
  • Usability evaluation: This evaluation step examines whether the user interface aligns with the industry standards. Usability testing allows comfortable browsing, ensuring your app users seamlessly use the app without any navigation issues.
  • Security examination: This step of testing examines whether your app’s security conforms to the security standards set by authorized bodies. It examines your app’s stance towards user privacy and security.
  • Certification testing: Certification testing examines whether your app conforms to industry standards, terms of use, licenses, and agreements. It also looks at whether the app adheres to all technical specifications of stores like Google Play, Windows, and App Store.

Testing allows you to map technical features and other specifications before launching the final product.

9. Deploy the beta version online

Every version can attract early adopters. Deploying the beta version allows your app to be discovered, which is a crucial step in making your app popular. Early adopters offer a wealth of insightful commentary on the advantages and disadvantages of your app. This allows you to make progressive changes and improvements based on user feedback.

10. App launch

After correcting any anomalies in the beta version, you can proceed to officially launch your app. In your app launch, target potential consumers, partners, and potential stakeholder groups (media, government, and private sector). Once you’ve launched your app, it’s time to debut it in the Google Play Store or Apple’s App Store, depending on the operating system you selected for your app.

11. Marketing Plan

Your app won’t be discovered unless it’s advertised and marketed to the relevant audiences and through the right platforms and channels. After the app launch, you can proceed to put together a small team of talented marketers, social media influencers, and advertisers. Design a marketing plan carefully detailing your marketing objectives, user goals, and overall adoption tactics. Remember to partner with influencers or celebrities to create visibility and attract new users.

Your marketing plan must incorporate the following steps:

  • Start with market research to understand similar apps in your market and their features.
  • Proceed to the target audience, identifying their needs, motivations, values, and user preferences.
  • Identify relevant market strategies, identifying approaches likely to work.
  • Set realistic and measurable goals and objectives, measuring your app’s performance and overall adoption and usability.
  • Select specific media channels and identify specific tactics, identifying which approaches are likely to work and which ones are likely to fail.
  • Set a budget and a realistic plan. The budget must incorporate the expenses for different marketing activities.
  • Collect metrics, including user behaviors, adoption trends, and feedback.
  • Develop a content plan and schedule, identifying which content you’ll post on specific days.

The marketing plan allows your prospective users and target market to discover your app, providing you with much-needed visibility, adoption, and retention.

 

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12. Constant improvements

After you’ve vigorously marketed the app to different audiences and platforms, now it’s time for constant improvements. The app development lifecycle allows for gradual, progressive improvements in the app’s overall design and functionality. Incorporate improvements, ensuring you scale your app depending on new improvements or new feedback in the market.

13. App maintenance

You must constantly check your app for bugs and outdated versions of product features. For instance, you may want to deploy a remote team of experts to assess and evaluate your apps. App maintenance prevents unprecedented attacks, enhancing your safety and that of your users. App maintenance helps you identify improvement opportunities while acting as a security safeguard against unprecedented cyber threats.

NS804 – Simplifying Your Mobile App Development

NS804 offers custom-built apps for enterprises of different sizes and industries. Whether you’re in hospitality, government, retail, manufacturing, or finance, we provide custom-built mobile app solutions.

Our expertise spans both iOS and Android with proficiency in different operating systems. We provide efficient, trusted, and transparent mobile app development solutions tailored to your needs.

In addition, our services cover both an app calculator and a minimum viable product, allowing you to accurately estimate how much it will cost and how precisely your app will function or perform before you invest in it.

Contact us today for custom-built Android and iOS apps.

What to Include in Mobile App User Testing Processes

Mobile apps have grown by leaps and bounds, providing limitless possibilities and affording capabilities like communication, productivity, entertainment – and beyond. With millions of apps in AppStore and PlayStore, developers face fierce competition to design apps that stand out, provide unique solutions to customers, and build evergreen applications that answer both the current problems and future challenges.

This is exactly where mobile app user testing comes into play.

Why User Testing?

In the highly competitive market of mobile apps, user testing is the linchpin in mobile app development that separates apps that succeed and those that fail. User testing helps developers determine how well an app resonates with the target audience, providing an operating benchmark for improving the features and creating superior apps. The mobile app user testing is the differentiating factor between an app’s conception and its overall usability.

The central purpose of user testing is to ensure that an app functions as intended and provides an intuitive user experience.

Here’s precisely why user testing is crucial:

  • User-centered design. Mobile app testing helps you understand and map your user needs in your development. In essence, testing identifies your users’ pain points, behavior, preferences, and options – and integrates these needs into the app.
  • Bug detection. While extensive pre-launch testing is crucial for identifying underlying errors in code, it’s nearly impossible to detect every usability issue without real-life testing. User testing uncovers these problems before they reach your target audience.
  • Improved retention. An intuitive, error-free, and user-friendly app is likely to attract more users, which leads to a competitive advantage in the app’s adoption and use. Apps that attract and retain users perform better in a dynamic competitive market than apps without retention rates.
  • Enhanced ratings. When your app is optimized for best use, it’s likely to feature better and more positively, increasing its likelihood of adoption and use. Conversely, negative reviews from poor customer experiences can affect your app’s success.
  • Cost-efficiency. Fixing your app’s underlying issues pre-launch is more cost-effective and less time-consuming than fixing the issues during the development stage. User testing helps to identify real usability issues before they reach the market, resulting in more cost savings in fixing errors and bugs.

So, whether you’re developing an Android app or an iOS app, mobile app user testing is a critical process of overall development. User testing is the linchpin of successful mobile app development.

So, in the next section of this article, we will discuss some factors, elements, or things to include in your mobile app user testing processes, providing you with correct, accurate, and relevant information to know when conducting user testing.

 

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1. Prepare for user testing

Before embarking on the user testing journey, it’s crucial to lay a solid foundation for the process, ensuring you have the right tools, the right infrastructure, and processes. The first step of this process is to define your goals, laying a foundation for what you seek to achieve after the process. While these goals and objectives differ depending on the different stages of the mobile app development, they should generally capture the following goals:

  • Usability assessment. This step determines the app’s ease of use and overall user-friendliness.
  • Functionality testing. To ensure all features and functionalities work as intended in harmony.
  • Performance evaluation. To assess how the app performs under different situations and circumstances.
  • User satisfaction. This testing gauges user feedback and satisfaction with the app’s functionality and usability.

Articulating these points upfront allows you to create a roadmap that guides your testing efforts and ensures you gather the relevant information to make the right decisions.

2. Set up the testing environment

Setting up the testing environment is a crucial step to ensure you achieve the best results. A well-prepared environment ensures you can assess how your app performs in different situations and ensure that it mimics real-life scenarios.

Here’s how to achieve the right testing environment:

  • Device diversity. Endpoint and mobile devices come in different shapes, sizes, and operating systems. So, choose a representative sample covering the most commonly used devices by your target audience.
  • Operating systems. Consider the different varieties of operating systems and testing on both new and old operating systems as users may have different challenges or constraints accessing newer versions.
  • Emulators and simulators. While mobile phones, tablets, and laptops are essential, use emulators and simulators to expand your testing coverage without acquiring every device.

It’s also crucial to ensure you have the right tools and technologies for the testing process. Here are some of the testing tools you can use for this process.

  • Testing tools. When it comes to testing tools, it’s advisable to invest in automated testing tools such as Espresso, Appium, and XCUITest. In addition, performance testing tools such as Firebase Performance Monitoring and Apache JMeter can help evaluate your app’s responsiveness and speed.
  • Remote testing services. You should consider remote testing services if your audience spans multiple geographic regions. These services provide you with remote access to global testers who can assess your app’s performance on their devices and operating environments.
  • Bug tracking and reporting. Implement a robust bug-tracking system that allows testers to detect and report issues immediately. Popular bug-tracking tools include Trello, Bugzilla, and Jira. Efficient bug tracking can help increase an app’s usability, performance, and responsiveness.

Having the right tools and technologies and selecting the best technologies and software allows you to establish the conditions needed to conduct meaningful and thorough mobile app user testing.

3. Conduct user testing

The process of conducting user tests is at the heart of mobile app development. This process involves giving real users your app to test its functionality, usability, responsiveness, and security.

Here’s a detailed breakdown of how to conduct user tests:

  • Usability testing. This process involves exploring how responsive and navigable your app is. It helps you identify navigation issues, responsiveness problems, and where users may face glitches. This type of testing ensures your app is easy to use and aligns with your users’ expectations.
  • Functionality testing. Functionality testing assesses how your app functions. It helps detect errors, bugs, and hitches that may prevent consumers or users from browsing seamlessly. Functionality testing ensures key aspects of your app operate as required.
  • Other testing types. Depending on your app’s scope and complexity, you may need to conduct other tests such as security tests, performance, and localization testing. Each test plays a fundamental role in ensuring your app functions as intended.

As you test your app, it’s crucial that you establish test detectors to guide you through the testing process. Guide testers include the following three elements;

First, provide testers with defined test scenarios that comprehensively cover your app’s functionality. The scenarios provided should align with real-life use cases or match the objectives set during the planning phase.

The second step of your testing is to communicate instructions clearly and concisely and explain the tasks testers should perform and the objectives they should attain. Avoid questions or biasing suggestions that may influence the tester’s behavior.

The third step is documentation. It’s vital to ensure the testers have relevant documentation such as boarding guides and manuals, which allows them to understand the app’s features and functionalities.

4. Gather user feedback

Once user testing is complete, the next step is to gather structured and unstructured feedback and observations from your testers. This section of the article discusses the steps that you should follow to draw better insights from collected feedback.

The first step is to analyze, organize, and categorize the responses by reviewing all the feedback given by the testers. Collect feedback and recommendations collected during the process, recording notes, comments, and recordings of user interactions.

Secondly, categorize the comments, notes, and responses into groups based on common issues and themes. This form of categorization helps identify patterns and prioritize relevant areas of improvement.

The final step is analyzing and categorizing both qualitative and quantitative data. The quantitative data include: response rates, success rates, and task completion rates and qualitative data include observations and user comments. Analyzing these two subsets of data provides an end-to-end understanding of user feedback, allowing you to know what areas to improve.

After gathering user feedback, it’s advisable to prioritize and document identified issues and bugs, which allows you to map usability problems. You can prioritize and document issues based on issue severity, create a detailed report with a priority list of issues; and finally assign a priority ranking to each issue, identifying how much of a priority each usability issue is in the whole process.

5. iterative testing and improvements

Iterative testing is the secret ingredient for successful mobile app creation. This section of the article discusses iterative testing, the process of developing an app, the importance of addressing issues promptly, and how to make improvements based on user feedback.

  • Continuous process. In testing your mobile app, it’s crucial to understand the iterative nature of mobile apps. Therefore, mobile app testing isn’t a one-step process; it has to be cynical, evolving with the emerging needs of users and consumers.
  • Feedback. Each testing cycle introduces a new set of feedback for the proceeding steps or stages of the testing. This feedback loop ensures that the app evolves and adapts to the ever-changing user needs, preferences, and values.
  • Agile methodology. Most developers use agile methodology by incorporating user testing as a fundamental step of the development process. Agile methodology promotes feedback, collaboration, and flexibility, accommodating different user feedback in the design process.

Iterative user testing and improvements help address issues promptly, helping you deal with user expectations. When developing your app, you will realize that users have many expectations about an app’s performance and responsiveness. Failing to address these issues promptly may lead to negative reviews and frustrations that impede your app’s adoption and market reputation.

Another reason to incorporate feedback and continuous improvement through the agile methodology is because of the competitive landscape. The tech industry is a highly competitive marketplace. Addressing issues can be a significant differentiator. Apps that address user feedback and incorporate feedback tend to retain new and existing users, providing the developer with a competitive edge.

Lastly, addressing issues is part and parcel of quality assurance. Timely response or simply responsiveness can go a long way in setting you apart in quality assurance, ensuring your apps and products meet the requisite benchmarks. By resolving bugs and usability issues promptly, you reduce the risk of app abandonment.

 

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6. Security and data privacy testing

The increasing sophistication of cyber-attacks and the growing prevalence of cyber incidents continue to compromise users’ data and the integrity of user information. As mobile apps become more interconnected with our everyday-use devices – laptops, wearables, tablets, and other endpoints, so is the need to protect these endpoints from potential abuse or intentional compromise.

As part of your mobile app user testing process, emphasize the importance of security and data privacy testing. We cannot over-stress the significance of protecting the integrity of consumer private information.

  • User trust. Users trust apps that are secure and protected. Loss of trust can lead to severe consequences including; reputational damage, loss of users, and lawsuits.
  • Legal compliance. Breach of trust can lead to legal liabilities, leading to hefty fines and penalties. Complying with established laws like the GDPR and HIPAA guidelines is crucial to ensure your app remains relevant.
  • Financial implications. Loss, breach, and potential breach of consumer private data may have far-reaching financial consequences, including loss of revenues, brand damage, and legal fines.

Security and data privacy testing ensure that developers provide and leverage the best-in-class security systems, including encryption, patching, and detection tools to create robust and highly secured applications.

NS804 – Your Trusted Provider of Mobile App Solutions

NS804 is a trusted provider of custom-built mobile app solutions for businesses of different sizes and shapes. Whether you’re a manufacturing shop floor, a retailer, an e-commerce store, or a hospitality facility, we can help you reclaim your digital victory with custom-built mobile apps that give you that digital presence.

NS804 secures the future of its applications with reliable and secure applications that meet the highest security and testing requirements. We work collaboratively with talented and competent teams of developers, security experts, quality assurance, and engineers to ensure we provide secure and trusted mobile app products.

Contact NS804 today for mobile app development solutions.

Avoid These 10 Mistakes When Developing Your First Mobile App

Mobile apps have transformed how we communicate, interact, shop, and exchange information. From online food shopping to e-ticking, mobile apps have changed how enterprises do business. These pocket-sized tools have transformed how consumers access information, defining consumer shopping habits, and purchase preferences.

Developing your first app is exciting; the prospect and thoughts of bringing your ideas to life is thrilling to most entrepreneurs. However, this process comes with its fair share of challenges. It requires meticulous planning, expert execution, and continuous improvement.

This article walks you through ten mistakes to avoid when developing your first app, equipping you with the knowledge, expertise, and skills required to know what sets an excellent app apart.

 

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1. Lack of a clear purpose

The first step to developing a successful app is defining your purpose. Most successful apps are reputable for solving common problems. Think about Facebook, Instagram, Spotify, and LinkedIn, and you realize just how robust and excellent these apps are at solving a diverse set of problems.

Remember that at the heart of mobile app development lies a clear-cut purpose and the audience in mind. Defining a clear purpose acts as the North Star that guides your app’s design, development, and functionality. Without this clarity, you risk developing an app that lacks a clear direction, leading to confusion and ultimately affecting user experience.

2. Failure to do market research

In the ever-evolving field of mobile app development, the popular phrase ‘knowledge is power’ takes center stage. One mistake a budding mobile app developer can make is failing to conduct market research and missing out on the crucial insights that this research provides.

It’s important to acknowledge that when it comes to mobile app development, market research is not just a formality; it’s a source of informed decision-making at every stage of the process. By skipping market research, you’re venturing into an unknown area without a map. Market research provides a clear roadmap on what to do and avoid in building a successful app.

3. Neglecting user experience

The user experience is the engine that powers your app. Think of it as the fuel in the engine. Neglecting your user experience is similar to building a mansion on a shaky foundation. The success of your app hinges on more than just its primary features; it’s about crafting an engaging, intuitive, and seamless user experience that leaves a lasting impression. Neglecting this critical aspect of mobile app development is akin to alienating users and squandering your app’s immense potential.

When developing your first app, remember the user design underlines its success and adoption. Developing your app means understanding your users’ needs, preferences, and options and optimizing opportunities that fulfill these needs. When users find value in your app, they’re likely to recommend it to others, creating an expansive platform for adoption. Apps that emphasize user-centered design forge lasting relationships with their prospects, fostering trust and loyalty with their audiences.

4. Ignoring platform and device compartibility

Optimizing your app for iOS, Android, and other operating systems is critical in a world where users have diverse devices and several OS preferences. Each platform – Android, IOS, and others – has its interface conventions, design guidelines, and user expectations. Therefore, by tailoring your app’s experience with each of these operating platforms, you’re demonstrating your commitment to building native experiences that resonate with diverse users.

It’s important to note that ensuring consistent operation across multiple platforms is non-negotiable. Inconsistent performance leads to frustration, disgruntlement, and abandonment. To tackle this challenge, adopt the following practices:

  • Responsive design. Implement responsive design principles that adapt your app’s layout and functionality to different screen orientations.
  • Performance testing. Conduct performance testing by testing your app on different devices to identify performance bottlenecks.
  • Adaptive UI. Design a UI that gracefully adapts to different screen sizes, ensuring people have a positive user experience.
  • Platform-specific customization. Embrace platform-specific customization to leverage unique features and design principles of each platform.
  • Regular updates. Continuously update your app to accommodate changes in user feedback, OS updates, and device specifications.

The importance of customizing your app cannot be overstated in an era where users span many platforms and operating systems.

5. Overloading your app with features

As a first-time app developer, you may be tempted to overload your app with features to make it all-encompassing. However, falling to this temptation and overloading your app with features can be a major pitfall, resulting in a compromised user experience and overall app failure. You must strike a balance between comprehensive offerings and a clean, user-centric interface.

Other than attempting to be a jack-of-all-trades, successful app developers focus on a limited set of app features, optimizing basic functionalities without compromising user experience. By offering basic features, you’re prioritizing a seamless user journey, thus improving the likelihood of app adoption.

In developing a successful app, remember that quality triumphs over quantity. The inclination to overload your app can be counterproductive, harmonizing your app’s user experience with a limited set of features.

6. Poor performance and speed

In this fast-paced world where instant gratification is the norm, delays and sluggish performance can spell disaster even for the most creative apps. The importance of developing an app with faster loading times and smooth performance cannot be overstated.

A smooth and flawless experience combined with faster loading times is the holy grail of a successful mobile app. Users have become increasingly accustomed to fast-performance applications and expect nothing less. An app that loads quickly and responds faster to customer requests will build trust and foster loyalty. The attributes of speed, efficiency, and responsiveness contribute to positive responses and organic growth through word-of-mouth referrals.

Here are tips for optimizing app performance:

  • Efficient coding. Write clean and precise code that minimizes resource consumption and increases efficiency.
  • Image compression. Compress images to reduce loading times without affecting image quality.
  • Caching. Utilize caching to store frequently used data, reducing the need for frequent data retrieval activities.
  •  Minimize animations. Minimize animations that can affect your app’s loading speed.
  • Asynchronous loading. Load content asynchronously to ensure the interface remains responsive even when retrieving data.
  • Performance testing. Regularly test your app’s performance on different devices and on varying network conditions to identify bottlenecks.
  • Optimize network requests. Reduce the number of network requests and use techniques such as data prefetching to enhance user experience.
  • Update management. Implement update management to ensure your app remains compatible with new OS updates and different device capabilities.

The term ‘time is of the essence’ holds profound significance in app development. So, optimize your app for speed and efficiency when developing your first app.

 

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7. Neglecting quality assurance and user testing

In mobile app development, user testing and quality assurance cannot be overstated. Transcending from app inception to a polished app requires a rigorous process of refining, testing, and addressing potential problems or issues. Neglecting user testing and quality assurance can impair your app’s performance, tarnishing your brand and business reputation.

Quality assurance ensures your app responds to the latest testing requirements, optimizing for better performance and new updates. Most importantly, quality assurance helps to highlight issues that can be addressed later in the development stage. Constant testing and evaluation help to expose loopholes that can uncover hidden problems in your app performance.

8. Inadequate marketing

Marketing your app is key to providing visibility and educating users about its features and applications. Building an app without marketing is akin to buying a security dog and locking it in, you won’t utilize its potential. So, marketing your app provides visibility, educating consumers on the potential benefits of adopting it. Most importantly, developers who take the time to market their apps enjoy better adoption, retention, and usability due to word-of-mouth referrals. Word-of-mouth referrals lead to increased organic search.

Here’s how you can effectively market your app:

  • Social media. Leverage social media channels to increase brand visibility, interact with other users, and create a community around your app’s brand.
  • App store optimization. Optimize your app for the app store by including catchy graphics, informative descriptions, and relevant keywords.
  •  Influencer collaboration. Leverage influencer collaboration with influencers in your niche to gain brand visibility and engage their audience.
  • Content marketing. Create informative and engaging content that relates to your app niche. Your content marketing must include keyword research, on-page optimization, and back-linking capabilities.
  • Email marketing. Utilize email campaigns to ensure your app gets the traction it deserves on digital platforms.
  • Press releases. Craft informative and quality press releases and distribute them to media houses to generate buzz and coverage for your app.

Developing your app is only half the work done and half the battle won, marketing it to the relevant audience is a key step to winning the war. So, ensure you actively engage with the relevant outreach platforms for better brand visibility.

9. Ignoring user feedback

In mobile app development, the voice of the user is the beacon that guides your app to success. Ignoring feedback can lead to grave mistakes earlier on in the development process and impair your app’s adoption. User feedback provides informative insights, empowering you to develop an app that answers genuine questions. It’s only by infusing your users’ feedback that you can obtain genuine feedback about its performance and overall usability. The insights obtained by users act as a foundation for improvement, empowering you to do more by solving deep-seated problems and issues.

Here are specific channels you can use to collect user feedback:

  • In-app feedback. Encourage users to leave personal feedback regarding their experiences, preferences, and needs.
  •  App store reviews. Collect user feedback from Google and Android app store platforms, engaging with positive and negative reviews to demonstrate responsibility and responsiveness.
  • Social media engagement. Optimize social media channels to collect user reviews, answer questions, and address deep-seated concerns.
  • User surveys. Conduct user surveys to gather insights about personal experiences and pain points.

Once feedback is collected, it’s crucial to analyze the feedback to identify recurring themes. Most importantly, communicate with your prospects, notifying them about new improvements based on their feedback; be transparent about the changes you’re making and inform them why. Finally, embrace continuous iteration, regularly analyzing feedback and implementing changes based on feedback.

10. Not planning for maintenance and updates

Most renowned operating systems come with updates at every turn. For instance, Microsoft recently launched Windows 11, reinforcing its commitment to remaining ahead of new technological advancements. With Windows 11, users enjoy advanced features – gaming graphics, cloud storage, seamless design, and better functionality. Android and Apple are also considering new transformations in their operating systems. Already, iOS 17 is making the iPhone more personal and intuitive as reported by Apple Inc., highlighting the importance of updates in remaining relevant.

Neglecting updates can have dire consequences, leading to users neglecting your app due to outdated features and flawed functionality. A lack of updates sends the impression that your app is under-utilized and negatively supported, eroding user trust and engagement. This, in turn, leads to dwindling user numbers, reduced user adoption, and a decline in your app’s standing in the market.

Here’s how to create a roadmap for continuous improvement:

  • Continuous evaluation. Continuously evaluate your app, regularly assessing user feedback, performance metrics, and industry trends.
  • Feature addition. Strategically identifying new improvements and adding features based on evolving user needs.
  • Release schedule. Creating a release schedule highlighting when you will add new features.
  • Bug fixes. Constantly optimize your app by fixing bugs to ensure your app remains reliable and efficient.
  • Refine user experience. Continuously refine your app based on user feedback, constantly making intuitive changes based on collected user feedback.
  • User-requested features. Constantly listen to users and incorporate their feedback. Implement features that resonate with your users’ needs and use preferences.

In developing your first mobile app, remember that the true measure of success lies not only in the initial inception and creation but also in constant improvement. Your app must be ever-green, addressing new needs as demand requires. So, if you’re running an enterprise or seeking to create your brand, aim for constant improvements to ensure your app evolves with new trends.

NS804 – Turbocharge Your Journey Towards Your First Mobile App

In the journey of mobile app development, planning and execution are key. However, many opportunities and challenges emerge in designing, developing, implementing, and maintaining an app. Working with a trusted mobile app developer helps you to avoid most of these mistakes. You get to optimize the best practices in mobile app development, taking advantage of market knowledge and expertise from outsourced professionals.

So, whether you’re looking to create your first app for your brand or want to kick-start your e-commerce operations with a robust app, look no further. NS804 provides lasting solutions in mobile app design, development, and implementation.

Reach out to us for time-to-value mobile app development services.

6 Internal Company Solutions A Mobile App Can Provide

Internal company solutions often include communication, team collaboration, and project management tools. In most cases, these will be desktop or web-based applications and paper-oriented in more extreme cases. But, increasingly, more companies are shifting to mobile apps due to their versatility and widespread use of mobile devices. Below, we’ll look at what company solutions mobile apps facilitate in greater detail.

Bring Your Line-Of-Business (LOB) Apps To Mobile

Regardless of your organization structure, you likely use a suite of desktop LOB apps for most internal tasks. Also, you’re probably heavily invested in the Windows ecosystem due to its business-centric approach. And while many company solutions may run on Windows, this is not always the case. 

 

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It’s not uncommon for businesses to use macOS, Linux, ChromeOS, FreeBSD, or some other esoteric operating system (OS). There are cases when companies inevitably cling to legacy operating systems such as Windows 95 or DOS since these will only run on their older equipment and computer systems.

But what does this all mean for you, and how can your business benefit by porting your existing LOB apps to mobile? While desktops are great and allow for high productivity, they’re not the only feasible solution for your business. After all, most, if not all, your employees carry smartphones on them during the workday and after hours. And given the considerable computing power of most current smartphones, they’re also excellent productivity devices. 

So, it’s a wasted opportunity not to port several mission-critical apps to mobile, as this will allow employees to complete essential tasks when out of the office or late in the evening when necessary. Furthermore, most employees don’t like using a PC after hours, especially after staring at a computer screen all day at the office. 

But they’ll feel more comfortable with a smartphone or tablet, as these devices feel more personal and intuitive for use inside or outside the office. Thus, your employees won’t mind catching up on work at home or on the go, provided your mobile LOB apps have an intuitive and snappy user interface (UI).

How To Bring Your Internal Company Solutions To Mobile

Unless you have an internal development team, you should partner with a reputable mobile studio, such as NS804, to port your existing LOB apps. Founded in 2012, we have worked on over 100 mobile apps for Android and iOS and received acclaim for our hard work and commitment to excellence. We work with organizations of different sizes and industries, such as CarLotz, Dominion Energy, and Wells Fargo Advisors, to name a few.

But even if you don’t have any desktop or web-based LOB apps but need us to create mobile-first or mobile-only company solutions, we’re happy to assist. We have developed several notable business and productivity apps that you might have used or heard about, like the following:

  • Béné
  • CFO Sidekick
  • EntreConnect
  • Paxis Pro
  • Referral Buddy
  • Substation App
  • Text Surge
  • Transsporter
  • True Home Review
  • Yards4Yeardley

As a native mobile app developer, we use the best-in-class programming languages, tooling, and methodologies for Android and iOS. Ultimately, this guarantees we create apps that offer optimal performance, look, and feel on both mobile platforms. 

But what if you only need to release on one platform due to budget constraints? Which platform should you choose and why? Preferably, opt for the platform that enjoys the most use in your organization. For example, if most of your employees use iPhones, go with iOS. However, if there isn’t a dominant platform, Android is preferable due to its more open nature and ability to sideload apps easily. Android smartphones and tablets are also cheaper to acquire if you plan to equip all your employees with a device.

1. Automating Employee Onboarding And Training

As your business grows, you have little choice but to hire additional staff. But you’ll need to offer a comprehensive onboarding and training program. The only problem with this is that it can become an expensive and time-consuming endeavor. 

That’s because you’ll need training staff to teach newcomers the skills and methods to function effectively in your organization. And every time you hire someone new, you’ll need to repeat this process, which will inevitably increase your costs. It makes little sense to keep training staff around if you only require their services occasionally and at irregular intervals.

One solution is to outsource to a third-party training provider. But that’s not always a good idea, as their pricing may be higher than expected, or you may not want to share methodologies that reveal trade secrets. Instead, you should build a custom training platform that automates these processes continuously.

You’ll only need to hire training staff once to write documentation, film videos, and record audio training courses. Once you’ve assembled all this training media, it’s time to put it to work for you within the framework of a training app. The app will commence with the onboarding process consisting of a welcome video, your company’s mission statement, achievements, goals, and what you expect from new hires. 

Once they complete onboarding, the app will launch a training module specific to each new staff member’s position in the company. They will gain access only to the documentation and media suitable for their roles, then tested via questionnaires and multiple-choice questions (MCQs). The app will also send you progress reports and test results for each candidate so that you can better assess their suitability for their assigned roles.

2. Improve Staff Efficiency With A Team Collaboration Mobile App 

Internal company solutions often revolve around powerful collaboration tools like Microsoft Teams, Slack, and Trello. And while all these are great, you may want a more custom solution geared toward the workflows and methodologies of your company.

Furthermore, you may want that extra peace of mind of having complete control of the privacy and security of your collaboration app instead of relying on a third party. After all, it’s not uncommon for popular apps to suffer security breaches and for hackers to steal user credentials.

A side benefit of having your own team collaboration app is that you’re not subject to the end-user license agreement (EULA) set by a third-party software vendor. And that’s because you may not like some terms within the EULA, or updated terms and conditions may pose potential legal risks to your business. It’s also common for vendors to introduce app updates that disrupt staff workflow and business operations. 

With your custom team collaboration platform, you’ll have a level of control to keep undesirable elements blocked off. But you’ll also have complete control over how, when, and where staff may use your app.

Perhaps, you want staff to communicate via text to save on data costs, or you want them to use the app during office hours only. Ideally, you’ll want to make use of what the best team collaboration apps bring to the table, such as video conferencing and the ability to share all types of files. 

3. Accelerate Digitization In Your Organization

Whether you create a communication, project management, or team collaboration app, these will boost digitization within your organization. These apps require you to convert all your physical-based data and media into digital form. All paper documents within your file cabinets are ripe for digitization, and there are many tangible benefits in taking this path. 

Having documents in a digital format will make it easier to archive, share, and update your organization’s files. And you can follow through with other media, such as 3D models, draft plans, illustrations, photos, videos, and audio recordings.

It’s also more cost-effective to store all these on your servers or the cloud instead of allocating significant office space for this purpose. You can also easily backup digital files within and outside the physical confines of your organization, ensuring you never lose this valuable data due to a fire or any other mishap.  

However, one of the reasons why you want to implement digitization for company solutions is to give your business a competitive edge. And that’s only possible if your staff has access to the correct information all the time. You want staff to access the information they need rapidly. Moreover, you want this data to be accurate and up-to-date. 

4. Enhance Supply Management With A Mobile Solution

Even if you already have supply management software for your business, do you have a mobile version? This is a crucial question because a mobile app can radically improve all supply management tasks.

If you’re relying exclusively on a desktop app, your staff is probably wasting valuable time moving back and forth between the office and the storeroom. They’re probably back checking on the inventory in stock and what appears on the computer screen or print out. 

Also, there’s no guarantee that they processed inventory information correctly the first time, as they probably ticked off or filled out a paper document before entering this information into the computer. That’s an additional step that wastes time and increases the probability of error.

With a mobile app, an employee can log all incoming inventory directly on the storeroom floor without needing to be near a desktop. The app will store all recent entries on the mobile app’s backend, and your desktop supply management app can query this data in real-time if necessary.

You probably want internal company solutions to handle your distribution and logistics pipelines. The mobile app can play a vital role here, as you can connect and monitor your drivers and third-party freight carriers and shipping companies to successfully fulfill all delivery obligations. You’ll also reduce the duration of delivery trips, paperwork, and the probability of items going missing in transit.

 

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5. Engage Employees With Social And Gamification Features

The last thing you want is for your employees to lose interest in their work and your company’s goals. Ideally, you want to keep them engaged and excited about coming to work so that they perform at their best. While you can offer them incentives like bonuses and paid company trips, you can achieve much more with the right type of company solutions.    

One good solution is to build a dedicated employee engagement app that functions similarly to a social media platform. It can act as a central hub where staff can gather, complete their profiles, connect with others, hold discussions, make announcements, read company news, and receive acclaim for meeting milestones. 

Furthermore, the app can facilitate your company’s emergency preparedness and response plans by providing staff with all relevant emergency numbers and a floor plan showing fire escapes inside company premises. You can further boost app engagement by including gamification features that reward staff with points and unique icons or emojis once they complete specific tasks within the app, such as completing their entire profile. 

And if you decide not to build such an app, you can still implement social and gamification features in your training, communications, and team collaboration apps. You may also share company news via your other apps and urgent announcements via push notifications. 

6. Take Charge With A Project Management Mobile App

Your organization needs a good project management app to plan and monitor projects from A to Z. If you already have one, that’s great, but you can achieve more with a mobile app. And that’s because you want staff to collaborate in real-time regardless if they’re in the office or out in the field.

You may also integrate with your existing team collaboration and communication tools to facilitate team project management. And depending on how you plan and execute your projects, you can optimize the app for Agile or Waterfall methodologies. You can take things further by including a Kanban board that allows you to schedule projects visually, making it easier for staff to follow all steps of the process.

The Bottom Line

Businesses are increasingly using mobile apps to fulfill many crucial internal roles. These often work in tandem with existing desktop or web-based company solutions or replacing them entirely. If you’re currently sitting on the fence, there’s never been a better time to enhance or augment your internal company solutions with a mobile app. Contact https://www.ns804.com/ today to learn how we’ll help you develop a custom app to boost your business!