7 Emerging App Trends Business Are Tapping Into Right Now

There’s no denying that the mobile app revolution is underway. In 2021, there were a whopping 7 billion mobile app users globally. The following year, this number rose to 9 billion and was projected to reach 10 billion in 2023 as smartphones and wearables become an integral part of our everyday life.

The shift from e-commerce to m-commerce did not happen by accident. While e-commerce presented a digital model for online shopping, m-commerce seemed to respond better to consumer needs given that it was integrated into mobile devices like smartphones, wearables, and tablets.

This post examines seven mobile app trends that businesses are tapping into to maintain a competitive edge in their industries.

1. 5G Technology

Mobile apps have proven to be a game-changer in the industry. They’ve helped transform markets, tap into new customer pools, and boost the bottom line.

Unfortunately, the app development landscape is forever changing, making it hard for businesses, especially small and medium-sized enterprises, to keep up with emerging trends.

One of these emerging technologies is the 5G. 5G offers 100 times faster internet connectivity than its predecessor, 4G LTE. This particular trend of faster internet connectivity speeds will significantly transform the mobile app development landscape.

Already, businesses of all sizes and sophistication are looking at how they can leverage this new technology to transform themselves and redefine their competitive positioning.

For instance, 5G technology could enable businesses to develop more immersive AR and VR technologies, provide improved data analytics, and transform their efficiencies on numerous fronts.

The 5G technology remains a game-changer in the mobile app development landscape, and enterprises must look into how they can optimize this new technology to drive value.

2. Internet of Things (IoT) App Integration

The Internet of Things is no longer a complicated term or concept. The IoT simply refers to the interconnectivity of devices and the information or data that flows among interconnected devices.

The rise of mobile penetration across multiple sectors has created seemingly endless possibilities for the internet of things. The Internet of Things refers to the increasingly high number of devices connected to the internet, and the information or data supported or emitted by these interconnected devices.

A classic example of IoT app integration is the rise of smart home technology. Mobile apps, for example, can be used to activate thermostats in remote homes. Mobile apps can also activate alarms, security cameras, and automated gates or entrances remotely.

Refrigerators, ovens, cookers, and other appliances can also be controlled using mobile apps, providing countless control and automation possibilities.

Credible research indicates that the global internet of things market will reach $264 billion in 2022. These statistics show that $190 billion of this income will come from interconnected mobile apps.

3. Augmented and Virtual Reality

Despite the Covid-19 pandemic and the recent transformations in the global business landscapes, businesses are expected to embrace mobile app development.

That’s because mobile apps provide a tangible way for businesses to reach their target audience and grow their brands despite the economic turmoil of the pandemic.

Integrating augmented and virtual reality is one of the most reputable mobile app development trends in 2022. This integration involves using immersive technologies to create engaging customer experiences.

For instance, businesses are using augmented reality technology to show customers what products will look like in their homes. In addition, augmented and virtual reality technologies are being embedded to provide a realistic preview of products.

4. Artificial Intelligence and Machine Learning

As we recover from the Covid-19 pandemic, businesses are looking at ways to remain competitive in an ever-changing global landscape. Artificial intelligence and machine learning are one of the hottest words in the tech world right now, and they’re just beginning to get famous.

The reason machine learning and artificial intelligence are the two most important concepts right now is that they possess a huge capability to process huge amounts of information and data quickly and efficiently.

This capability is especially valuable to businesses that want to process huge amounts of information and make informed business decisions based on available customer behavior data.

And by incorporating artificial intelligence in their mobile apps, businesses can not only mine critical customer information – they can equally draw meaningful insights from collected data.

Also, artificial intelligence can create more interactive and engaging customer communication information and data or content. The creation of engaging content is a critical element of mobile app development.

So, businesses looking forward to staying competitive in an ever-changing business landscape must consider integrating machine learning and artificial intelligence in their mobile app development efforts.

5. Blockchain

Blockchain is another emerging mobile app trend that’s promising to make an impact in the coming years. Already, we have witnessed the success of blockchain in creating a secured and seamless cryptocurrency market, and its application in other industries and sectors continues to be lauded.

The blockchain, which essentially represents a distributed ledger technology, promises to revolutionize and transform the way businesses operate by offering a secure and water-tight way of storing information.

And while blockchain is mostly associated with cryptocurrencies like bitcoin, it has a wide range of applications for businesses of all types and sizes. For instance, blockchain can streamline supply chain processes, track inventory levels, and create secure digital contracts.

6. Apps for Foldable Devices

It’s not a surprise that you had, or maybe you knew someone who had a flip phone a long time ago. The first generation of flip-flop phones was replaced by touch screen phones and smartphones with one or two buttons.

However, at the start of 2019, we witnessed a generation of foldable smartphones. 2019 saw the release of foldable smartphones like Huawei Mate X, Samsung Galaxy Fold, and Motorola Razr.

These smartphones fold to expand or compress the screen size based on the user’s preference. For instance, the user can receive a call with the phone closed but watch a video with the device open.

That means that from an app development perspective, developers must account for these changes in mobile design. The idea is that an app must seamlessly update its display as the device unfolds and closes.

The key highlight of any app is to offer a superior and user-friendly viewing experience regardless of whether the app is open or closed.

7. Development for Wearable Devices

Wearable devices have taken a toll over the last decade, defining trends in the healthcare sector. Wearable devices nowadays monitor heart rate, record blood pressure, and keep tabs on pulses.

Some wearables go a notch higher to show important body variables and statistics like disease diagnostics, patient therapy delivery, and early disease diagnostics.

It’s important to note that wearable technology has come with devices such as trackers, fitness bands, and smartwatches, signaling a new wake for wearable devices.

However, emerging statistics show that the wearable market has not reached its full potential. There has been a year-to-year increase in wearable adoption from 2017 to 2022, signaling that the market is yet to exploit its fullest potential.

The evidence shows that while we are not witnessing a year-to-year jump, the growth rate is steady, a clear indication of the hidden potential of this market.

For instance, Apple Inc. made a big announcement about wearables and app integration at its 2019 WWDC. The newly launched WatchOS 6 brought the Apple Store to Apple Watch. This trend shows that new apps are being built specifically for these devices.

In the future, more mobile apps will be made with wearables in mind. Users with wearables will be able to download thousands of apps directly from their wrists – reinforcing the mere fact that mobile app development is gradually shifting towards wearable technology.

NS804 – Transforming The Mobile App Development Landscape!

NS804 is a trusted provider of custom-built mobile app solutions for individual businesses and corporations. NS804 provides expertise in mobile app development, allowing enterprises to approach their app projects with diligence.

So, if you want to tap into emerging app trends or integrate emerging solutions in your app development project – look no further!

Contact NS804 to know how exactly you can integrate emerging app trends into your mobile app.

What Are The 9 Best Education Apps for Children?

App developers are now capturing children’s imagination by making learning fun through cool, educational apps. Today, there are many educational apps for children that make screen time beneficial. Your children’s skills will increase across a variety of topics and regions with the aid of these apps. There are study apps for practically any subject, from science to social studies and foreign languages.

This post brings you the best 9 education apps for children:

1. Khan Academy

This app is free and packed with a number of programs for children of all ages. It is one of the best education apps for children. For the majority of disciplines, Khan Academy provides YouTube tutorials.

There are comprehensive visuals for different classes, including math, business studies, science, AP courses, arts, humanities and exam preparation. Students can work at their own pace and use visually appealing content like images, maps, and other visuals. Khan Academy is well-liked by students, parents, and teachers.

Features:

  • Interactive learning path that supports learning at the child’s pace
  • Provides a wide range of topics
  • Suitable for basic and supplemental education
  • Junior version available for learners under five years

This app remains critically underpinning for offering diverse learning opportunities on a wide range of topics.

2. PBS Kids Games

The PBS Kids app is perfect if you want your child to experience learning through play. Kids can pick from hundreds of games that cover a range of topics, including arithmetic, reading, language, and science.

PBS Kids Games contains features that allow parents to be on the lookout for their children’s actions and performance. Parents can also manage their accounts to provide their kids with a safe and secure environment.

Features:

  • Regular updates with new games
  • Offline games available to play on the go
  • Friendly and secure playing experience
  • Relatable characters inspired by popular shows

This app remains the coolest app for experiencing learning through play.

3. Duolingo

How do you say “hi” in Portuguese? Children and adults can master many different languages that Duolingo presently provides. Children are kept interested and engaged through constant feedback and simple lessons with fun online learning material. One of the most well-liked educational apps available today is Duolingo. It has a system that enables children and adults to learn a new language at a personalized pace.

This cool app uses technology to provide individualized instruction and private tutoring for over 30 foreign languages. There are a variety of different games to play that will test your writing, speaking, and reading skills.

Features:

  • Uses scientifically established teaching techniques that promote long-term language retention
  • Tracking progress and achieving goals is made exciting with incentives and achievements
  • Fun characters and game-like courses make sessions productive and amusing
  • Ideal for children and adults

Duolingo is perhaps the most intuitive language app for honing linguistic skills in children.

4. Hopscotch

Hopscotch is a programming app ideal for beginners to explore and learn the basics. The app allows children to design programs with vibrant characters using the drag-and-drop editor.

Kids can create amusing characters that move, change looks, and respond to commands using a comparatively basic platform. By selecting characters, they may personalize their programs. They can also save and share their creations with the Hopscotch society, as well as leave comments on and play other people’s works.

It is a fantastic method for children to express their creativity and begin learning about computer programming without worrying about complex, technical code language. Kids can go from this basic coding app to more difficult ones like Scratch on a desktop or laptop.

Features:

  • Child-based programming
  • Offers play-along video instructions
  • Supports creativity through art, tales, and games
  • Provides children’s privacy and security

5. Elmo Loves 123

Elmo Loves 123 is a great app for preschool, kindergarten, and older kids. With this app, children can learn to trace and recognize their numbers and eventually add and subtract, which makes learning numbers much more fun.

It is jam-packed with exercises and games. The app includes videos and coloring pages to enhance the joy and excitement of the experience. It also captures snippets from the original Sesame Street program.

Parents can also use a tracker to keep tabs on their kids’ academic progress. The latest version offers the highest level of parental security.

Features:

  • Children can discover new features by tracing favorite numbers
  • To unlock the number of games with Abby and friends, press the Abby button
  • Sessions include number tracing, object identification, and group object counting
  • Children can learn to solve problems, create art, and be creative

This app can make the difference between learning at home and attending conventional schooling. It offers far more content than what’s offered in conventional kindergarten schools.

6. Epic!

Children under 12 years can access this digital library on their mobile devices. Epic allows its users access to more than 40,000 high-quality books. Even more reading tests and educational movies are available in this infinite library. Kids may take this digital library with them everywhere they go, expanding their knowledge bank. This app is ideal if you wish to improve your child’s reading habits and skills.

Features:

  • Provides users with four customizable child profiles
  • Considers children’s reading preferences to provide individualized book recommendations
  • Provides multilingual books and read-aloud novels
  • Children can read both offline and online

The fact that children can read both offline and online makes Epic a darling for many.

7. ABC Mouse

ABC Mouse has numerous interactive reading, math, science, and art-related games, exercises, and movies. In addition, it is a multi-platform program that works on both computers and mobile devices. The program provides animated videos, games, novels, music, crosswords, and coloring pages. It includes the full curriculum. However, because it is not a formal educational setting, your child can progress at his or her rate.

Features:

  • Complete online curriculum
  • Step-by-step learning paths
  • Entertaining visual material and activities
  • Allows for progress tracking

ABC Mouse remains one of the most integrated and educationally-diverse apps for children.

8. Prodigy Math Game

Ideal for children at elementary level and over, the Prodigy app adopts a fun fantasy approach. The role-playing game encourages kids to tackle more math problems as they advance through the levels.

Students tackle curriculum-based problems to complete adventure quests, win battles and earn rewards. Prodigy Math Game’s flexible algorithm is designed to adapt to the student’s level of learning. The personalized approach ensures kids stay engaged and do not get frustrated by tough questions.

Features:

  • All lessons are in line with the curriculum
  • With more than 1,400 skills available, children can study more and become stronger in the topic
  • Parent accounts enable tracking of the child’s development and comprehension
  • While children practice math, there are possibilities for setting goals

Prodigy Math Game remains a leading app for honing mathematical skills in children.

9. YouTube Kids

YouTube Kids provides a more protected and secure setting for kids to view all the fun, educational videos they adore. They will learn new and interesting stuff, and you will feel more at ease.

Parental powers allow the limitation of children’s screen time. Adults can also control the information their children consume and sort according to age. The app is loaded with entertaining videos ranging from science activities to funny cartoons for different age groups.

Features:

  • Parental powers allow you to control how your child uses apps
  • Movies that encourage inner creativity and playfulness
  • For their children, adults can design a particular experience that is special
  • Guarantees security from inappropriate content

There is no doubt that children love spending time on digital devices. Most of the time is spent playing games or watching funny videos and cartoons. It is time to squeeze learning and fun into that screen time with these amazing education apps.

NS804 – Streamlining Your Educational Apps For Children!

NS804 is a trusted provider of superior mobile app design solutions. As experts in the design of mobile apps for organizations across multiple sectors – finance, insurance, manufacturing, legal, entertainment, healthcare, and retail – NS804 now provides children’s mobile app development solutions.

So, if you’re looking forward to developing the best education app for children, look no further!

NS804 is your number one, trusted mobile app developer!

What Can Your App Metrics Tell You About Your Customers?

App metrics will help you succeed as an appreneur or even as an enterprise releasing one or more apps. After all, it’s never a good idea to push out an app without monitoring its key performance indicators (KPIs). And that’s because you’ll be missing out on crucial information that impacts your app in its entirety.

Just think for a minute that you’ve spent a lot of time and money on a food ordering app. Many users download it, but you receive very few orders. Having failed to add mobile app metrics, you’re left bewildered as to why this occurs. To top it off, you’re left guessing about what needs to improve, apart from a few negative user reviews.

The hard truth is that you should never have to guess what’s wrong with your app. Instead, you should know how it performs during its entire lifecycle. And app metrics will also help you learn more about your customers, which we’ll discuss in more detail below.

Learn More About Customer Device Specs

You should add metrics that monitor your app’s performance and user experience (UX) from the get-go. But why is this so important when your app runs fine on your test devices? Your test devices only offer a limited view due to the massive variety of devices available, especially in the Android space. It’s a technical impossibility to test your app on the thousands of different Android smartphones, tablets, and TVs that your users may own.

However, your mobile app metrics will let you know how your application performs after the user installs it. You’ll gain access to valuable data, such as the user’s device operating system (OS), screen resolution, load times, and crash reports. Moreover, you’ll have a granular view of this data to allow you to pinpoint issues and fix them. Occasionally, you may detect these issues before most of your users do.

Mobile App Metrics Reveal Customer Engagement KPIs

Is your app engaging users, or are they uninstalling it in droves? Believe it or not, that’s one of the most important questions you should be asking. But it’s also one that you should be getting answers for immediately. And that’s because engagement rates directly impact your app’s revenue, so never leave this to chance.

Your customer engagement KPIs should reveal the following: average number of screens per visit, session length, stickiness ratio, retention rate, and churn rate. Furthermore, you should have detailed data on daily, weekly, and monthly engagement per active user. 

Monitor Customer Spending Habits

Your app’s supposed to make you money, so you need to know if your customers are actually making purchases. Also, integrate the necessary application programming interfaces (APIs) to facilitate and monitor all payment methods. Nowadays, users like to make payments using Apple Pay, Google Pay, PayPal — and several other payment services.

But what customer revenue metrics should you monitor? You’ll need to look at the following: average revenue per user (ARPU), number of purchases, time to first purchase, customer lifetime value (CLV), conversion rate, and cost per install (CPI).

In Conclusion

Mobile app metrics, when properly implemented, reveal much about your customers. And the data you collect and analyze will help you to pinpoint issues that impact your app negatively. Thus, allowing you to make fixes and roll out updates that actually make sense. Contact NS804 today to learn how we’ll help you integrate app metrics to unlock the true potential of your applications!

How to Make an App User Friendly

Mobile applications continue to be critical tools for our everyday lives. Many factors must be considered when creating an app including; services provided, layout, design, features, and user experience.

Development of mobile apps requires a lot of effort and ingenuity with each app designed to solve a particular problem. However, what makes an app stand out is the user experience which can make a significant difference in making an app successful and stand out from the rest.

There is growing competition for app developers to create quality popular apps. With so many apps out there, users have a wide array to choose from. This makes app retention crucial by not only making the experience awesome but also being functional by solving the user’s problem.

So how do you make your app user-friendly in a highly saturated space? Well, making an app user-friendly requires some elements to collectively work together to achieve this goal.

1. Keep it Simple

The most important tip for making an app user-friendly is simply making it simple. The end user is likely to stay on an app that is simple and easy to navigate. Instagram and Tik Tok are some of the most popular apps which is because of the basic functionality that makes them easy to use.

A basic design must hook users who are not particularly tech-savvy and appeal to those with short attention spans. The average user is usually not interested in all the features of an app. Most users are focused on functionality and convenience when using the app.

They want to navigate the app seamlessly without feeling overwhelmed with information or complex features. An easy-to-use app means a new user can jump straight into the app with zero familiarity yet be able to navigate with ease.

Keeping it simple with an easy-to-understand layout and design creates a pleasant experience.

2. Understand the Target Market

The user interface and experience are based on user demands and behavior. User demands are typically the issues, difficulties, or obstacles that users are trying to address with the app.

User behavior on the other hand is the general pattern of characteristics that the target market shows while attempting to solve the issues.

For instance, younger users heavily rely on apps for on-demand services, whereas elderly users enjoy the personal touch of phone conversations. To make an app user-friendly, it is essential to comprehend the subtleties of user wants and behavior.

Making an app with the preferences of your target users as the top priority will ensure that you are creating something they will enjoy and use repeatedly.

3. Make it Safe and Secure

People are becoming more aware of the threat of hackers and the potential dangers of information getting leaked to the wrong hands. Users want the assurance that the data shared on apps are secure and will not be accessed or used illegally. This is especially true for apps that collect sensitive data like credit card information, medical data, or bank details.

For such apps, the consideration of security cannot be overlooked. Any app with security breaches is going to have a negative outlook with users who will avoid it completely.

Therefore, you should take all necessary steps to ensure that users of your application do not suffer any security breaches. Many apps employ a Facebook or Google sign-in as a method of contracting out their security procedures to a trusted vendor.

The first thing users notice once they launch an app is a design, color, and layout. A basic color scheme is appealing and user-friendly as opposed to a clash of various bright colors. The design should be attractive yet simple without being overbearing for the users.

The layout should be clean without too much going on to convey an application with extraordinary visual appeal. All in all, the design and layout should be simple with icons and paths that make it easy for users to navigate the app.

NS804 – Making Your App User-Friendly

NS804 is a trusted provider of superior mobile app solutions. We help individual businesses and large companies navigate the difficult process of developing an intuitive and user-friendly app. At NS804, we work together with clients to identify their different business needs and deliver mobile app solutions that address these issues.

Contact NS804 for superior, user-friendly mobile apps.

How Do Free Apps Make Money

The mobile app market is highly lucrative. In 2021, the mobile app market was estimated to be worth $187.58 billion and is projected to reach $207.53 billion by 2022. According to PRNewswire, the mobile app market witnessed year-over-year growth of 20.45% in 2021 – a clear indication of its potential as an industry.

So, the mobile app market is a productive and high-income sector worth considering. Today, more than ever, people are turning to mobile apps for almost everything – shopping, communicating, gaming, social interactions, chatting, and even trading.

But how do these apps make money given that 97% of Google Android apps were downloaded for free in July 2022? How do free apps make money if most people download these apps for free?

Freemium vs. Free Trial Apps

The free app market is broadly segmented into freemium apps and free trial apps. Freemium apps allow users to access an assorted list of features for free, but the free trial apps let users interact and access the full functionality of all apps for a limited period.

According to reports, freemium apps have an app conversion rate of 30% while free trial apps may attract up to 50% conversion rates. Either way, these apps end up making handsome incomes for their developers and even founders.

So, here’s how publishers monetize free apps.

1. Paid ads

Interestingly, paid ads are among the leading income-generation strategies today. The same is true for most things, including mobile apps. Free mobile apps leverage paid ads in the following ways:

  • CPM – The app developer is paid a certain amount of money for app impressions
  • CPC – Revenue is generated based on the number of clicks achieved in an ad
  • CPV – Revenue is determined by the number of views per app user
  • CPA – This revenue is gained when users directly install the app on their devices or when they purchase products or services directly using links attached or embedded in the app.

So, it’s advisable to subscribe to some paid ads if you’re not charging your app users. However, always remember that when you take the advertising route, you don’t downplay the user experience with excessive ads.

Excessive ads may greatly impair the user experience, thus being counterproductive to your app monetization strategy.

2. Subscriptions

Subscription is the most cost-effective and straightforward way of monetizing an app. Think of any free app, do you pay to access additional features or do you access all features for a limited period? Either way, you end up wanting to pay for a subscription.

An obvious and straightforward approach by app publishers is to give the apps free of charge and then charge subscriptions for users to continue using the service. That means you only get to access the app’s full functionality after you’ve secured a paid subscription.

Tinder, Disney, Pandora, Netflix, Hulu, Twitch, ESPN, and HBO Max are some of the most popular paid app subscriptions globally.

3. Direct selling

Selling merchandise is a proven way of monetizing your app. Most app publishers build or design free versions to sell products such as clothing, apparel, toys, and accessories.

Most of these products are sold through email marketing or sold directly using the app. So, if you’re considering an innovative way to push your new clothing or toy brand, look no further, a free app can be a hidden ingredient to a potent cocktail.

Contact NS804 for inquiries on app costs and app development solutions.

How To Create A Mobile App That Makes Money In Today’s Market

If we’re completely honest with ourselves, a key reason to create a mobile app is to make money. And there’s nothing necessarily wrong with that, as developing an app is costly. Whether we like it or not, we need to recoup those development costs unless we have money left to burn. But most of us are not in that position and need our apps to turn a profit.

While all this may sound sensible, it’s not what often happens. Many first-time appreneurs decide to create a mobile app and release it on a whim, hoping it will become a huge hit. And then see the poor reception and low download numbers of their app quash their entrepreneurial dreams.

And even experienced appreneurs often have to come to terms with disappointing results. That’s because releasing several money-making apps doesn’t mean their next app will perform similarly. The truth is that it’s hard out there for app developers. Moreover, many users suffer app fatigue nowadays, whereby they’re not too keen to install yet another app.

So what should app developers do now? Should they stop making apps and move on with their lives? Or should they look at things from another angle? Well, it’s best not to be defeatist and start looking at apps differently and pragmatically.

It’s not easy finding success in the app stores, as these are tightly controlled walled gardens. Furthermore, these app stores have a plethora of apps that seem to cover every niche. But that doesn’t mean that there aren’t new opportunities waiting for savvy developers to discover. Below, we go into greater detail on how to create a mobile app that will find success today.

Understanding App Monetization

A common mistake of first-time appreneurs is releasing an app without the correct monetization model. They usually either overvalue their app and release it as a paid app, or they undervalue it and release it as a free app with no clear monetization strategy further down the road. Thus, leaving money on the table that more savvy developers will grab!

Now, let’s quickly cover the paid app model briefly. Most developers shouldn’t consider this avenue unless their app is undoubtedly premium or a high-quality game aimed at true enthusiasts of the game’s genre or franchise.

Two good examples include Adventures of Mana by Square Enix and Grand Theft Auto: Vice City by Rockstar Games. These titles already have a solid fanbase and were developed by reputable companies. Therefore, users already trust these companies and want to play their games without the hassle of watching ads, so they opt to pay the asking price without any qualms.

However, most developers are not in that privileged position and must adopt different app monetization strategies such as:

  • In-app purchases: It’s a model where you provide the basic functionality free of charge, but users unlock extra features via in-app purchases.
  • In-app advertisements: Probably one of the most common ways to monetize an app using platforms such as AdMob. At regular intervals and on certain parts of the screens, ads will appear that the user may decide to tap. And you, as the developer, will earn money depending on the click-through rate (CTR) when ads appear.
  • Subscriptions: Users pay a recurring fee to enjoy the full functionality of the app or some functionality based on a tiered pricing structure.
  • Sponsorships: If your app serves a niche market, you can partner with a brand that will likely appeal to your audience.

When Should You Create A Mobile App With In-App Purchases?

If you’re developing an app or game that works well by offering functionality or additional stages gradually, then in-app purchases make sense.

For example, your drawing app could offer the most basic drawing tools from the get-go. These should satisfy most of your users as they get a feel for your app. But users that want to do more advanced things with your app will want to unlock its additional features.

You can also combine in-app purchases with advertisements, as long as this doesn’t frustrate users or inhibit the usage of your app. You don’t want a banner ad to cover part of your drawing app’s user interface (UI). Or have an ad pop up when the user wants to save an image. These are surefire ways to lose users at a record pace!

But avoid in-app purchases if you’re making a food delivery or any on-demand app. That counts double if this app represents your brand or one that belongs to your customer. And if there are any ads in this app, these should be related to the brand’s product offerings. After all, it wouldn’t make sense if your restaurant’s food delivery app displays advertisements from a rival.

Furthermore, the amount of in-app purchases will differ on Android and iOS, with the latter likely having more. And that’s because iOS users are more affluent and can afford to spend more on in-app purchases and even premium apps. However, that doesn’t mean you should ignore the Android market, as there are significantly more users, and you can tap into more app marketplaces.

In-App Advertisements Vs. Sponsorships

In-app advertisements are a viable option for most startups, as they’re a quick and easy way to monetize an app. But its ad revenue largely depends on the number of downloads it receives and the regions it’s made available. Western countries such as Australia, Canada, the United Kingdom, and the United States of America have higher cost per thousand (CPM) rates than developing countries.

Furthermore, CPM rates differ depending on the types of ads shown and whether they’re on Android or iOS. Traditionally, iOS CPMs have been higher, but lately, it’s not uncommon for Android CPMs to surpass iOS.

But in-app advertisements may not be worthwhile if downloads are too low. An app with a few thousand downloads won’t likely recoup its development costs. So, it’s best to look at another monetization model, such as sponsorships.

However, sponsorships work best if the app serves a dedicated audience in a niche market. For example, you may have developed an app that helps fishermen locate good fishing spots in North American lakes and rivers. And these fishermen love using your app because of its easy-to-use UI and no-nonsense approach to delivering accurate information.

Given that you’ve amassed a small but dedicated group of users, a fishing shop or brand could make for a good partner. They can pay a fee to promote their brand or offerings within your app. And if you manage to establish a long-term partnership, it could generate revenue that far surpasses your development costs.

Create A Mobile App With Subscriptions In Mind

Subscriptions have risen in popularity recently, as users have become accustomed to paying a recurring fee for their favorite apps. Adobe popularized subscriptions when they shifted to the software-as-a-service model over a decade ago.

But will subscriptions work for your app? Well, that depends on what you have planned for your app long-term.

You may launch a mostly fully-featured app for free to grow your user base quickly. And once you reach a certain threshold of users, you can switch to a subscription model that offers additional features. However, these features must be so good that it incentivizes users to move from the free tier to a paid tier.

In Conclusion

It’s an exciting time when you get to plan and create a mobile app. But at the back of your mind, you’re wondering if it will make you money. And while there are no guarantees if your app will succeed in a highly competitive market, you can increase your chances with the right strategies.

Taking a hard look at your app monetization strategies early on and adopting the ones that best suit your app will make a huge difference. Contact NS804 to learn how we’ll help you develop apps that succeed in today’s market!

Launching a New Product? 11 Reasons to Have a Mobile App

The product life cycle stages provide a benchmark for understanding the product development process. The product life cycle stages include a market introduction, market growth, market maturity, and market decline.

The different stages of a product’s lifecycle pose discrete challenges. The commonly cited challenges with launching a new product include ideation, product roadmap problems, market viability, workflow management, product engineering issues, and the pace of innovation.

So, when launching a new product, you want to be careful not to miss out on any vital points that may affect its adoption. A mobile app is critical for launching a new product, be it software, hardware, consumer electronics, or merchandise.

Mobile apps allow brands and business leaders to actively connect and engage with their target audiences, building the base for future business. Mobile apps provide an interaction platform, connecting prospective customers (and markets) with brand owners.

So, here are eleven reasons to have a mobile app when launching a new product:

1. Customer loyalty

Enterprises operating in competitive market landscapes must go an extra mile to remain visible and competitively positioned. For brands starting in fresh markets, it’s important to think of something to stand out: a gem that distinguishes you from the rest.

Mobile apps can offer start-ups and brands leverage when launching a new product. For instance, apps can lead to repeat business and bolster referrals. In addition, apps can foster new product and service adoption, especially when users share promotions, new products, and new deals.

There’s no doubt that your brand can accurately forecast long-term business outcomes when it has a loyal customer base. So, aim for a well-designed and customized app for your target customers. When launching products, this app may make a difference between a successful product launch and a failure!

2. Improved communication

Mobile apps act as crucial avenues for marketing communication. With mobile apps, you don’t have to overburden your email support because you have an extra communication channel.

In essence, mobile apps can communicate to a wide range of stakeholders, internal and external. With tailored communication and strategic response forums, mobile apps provide the convenience and flexibility of responding on the go. So, regardless of whether you’re catching a flight or traveling by train, you can always follow up on crucial office proceedings with a mobile app.

3. Marketing outreach

Mobile apps are indisputably the best single source of marketing truth. With mobile apps, you don’t have to worry about reaching hundreds, maybe thousands of potential customers, brands, partners, and suppliers. You can do that at a go.

Mobile apps afford enterprises and brands the flexibility, convenience, and agility of connecting with markets and other brands. It’s through mobile apps that you can foster your marketing outreach. Today, most consumers are connected to digital mobile platforms, making mobile a frontier in marketing communications.

4. Online shopping

When launching a new product, brands specify authorized suppliers, including stores, malls, shops, and hypermarkets that stock these specific products. Unfortunately, traditional product launches relied on complex supply chain lines.

The unpredictability and uncertainty of global supply chains continue to impede successful product marketing and distribution. Mobile apps are bridging this gap by offering online shopping options. So, when launching a new product (or service), your mobile app can be utilized as a distribution frontier.

The digitization of supply chain downstream activities has made it easier for brands to connect with customers. Digitizing distribution, sourcing, and supply continue to close gaps between production and consumption, making production and manufacturing seamless and surprisingly rewarding.

5. Brand image

Mobile apps improve brand image by offering interactive and intuitive interfaces to display products. In addition, mobile apps encompass diverse audiences and outreach, enabling emerging brands to reach a diverse audience. Product launches that use mobile apps experience better brand images because of accessibility, outreach, and product scope.

6. Customer visibility

Mobile apps are critical tools for obtaining insightful and actionable feedback, including customer behavioral patterns. Evaluating customer feedback and use patterns is a primary part of launching a new product. However, few brands and enterprises can successfully collect, collate, and report customer behavior to improve product launches and adoption levels.

Mobile apps allow you to collect insightful metrics: customer use patterns, pricing options, user behavior, market adoption, and competition levels. With mobile apps, you can gather and record customer responses, and obtain nifty product usage metrics, including product defects, failures, and inefficiencies.

7. Employee loyalty

There’s no doubt that workplaces are evolving with new technologies – blockchain, virtualization, cloud computing, artificial intelligence, automation, and robotics. The desire for employees to learn, adapt and evolve with time is propelled by new technologies that help organizations automate their workplaces.

Unfortunately, not all organizations are undertaking improvements in technology adoption. Published research shows that employees exposed to new, exciting technologies are more loyal and committed. In addition, the study shows that workplaces that adopt modern equipment, technology, and processes enjoy better employee loyalty.

8. Omnichannel shopping approach

Brands and enterprises are using the omnichannel shopping approach to give customers a seamless shopping experience across all their devices – smartphones, laptops, tablets, smartwatches, and smart TVs.

Omnichannel access lets customers shop remotely. This is because customers can access products on-the-go through smartphone devices. With omnichannel access, customers can shop for products online using their mobile phones. Mobile apps reinforce omnichannel shopping, helping customers access products without visiting stores.

9. Customer relationship management

The customer relationship management domain is forever changing. The emergence of technical support software and remote helpdesk support has changed the face of traditional CRM.

However, the most disruptive technology in the customer relationship management domain is the mobile app. The mobile app connects people, places, and platforms. Its interoperability with other channels, including digital social channels, volatility, and versatility make mobile apps critical for connecting customers with technical support teams.

So, when launching a new product, you must view an app as a strategic tool for managing your customer relationships. Brands and organizations are leveraging mobile apps to foster their approach to customer relations. Mobile apps help CRM personnel handle inquiries, process complaints, report issues, and provide timely resolutions.

10. Employee training

Human resources face the challenge of providing upgraded training and learning materials to employees, especially when introducing them to new products, technology, or markets.

However, you can eliminate these challenges by using e-learning apps that allow employees to learn about new products, new work models, and methodologies.

E-learning mobile apps like Huddle, Udemy, Skill Pill, and BoostHQ ensure that employees have access to similar learning materials, regardless of where they’re. So, when launching a new product, a mobile app can streamline the process of educating your workforce on the ins and outs of the product.

11. Fostering employee commitment

The Technology Acceptance Model TAM terms usefulness and ease of use as the two most important factors for successful tech adoption. Your employees or customers will uptake your new product if it’s easy to use and functional or practical to them.

When launching a new product, foster your workforce’s commitment with a mobile app. By deploying a mobile app, you show your employees that you care about modernizing your workplace.

Improving your employee commitment will go a long way in accelerating the adoption and use of a new product. As a result, it’s advisable not to decouple employee engagement from the product initiation and adoption processes.

NS804 – Transforming Enterprises with Mobile Apps

NS804 provides custom-built mobile apps. NS804 designs and deploys functional, easy-to-use mobile apps that answer the trickiest question your business has to ask.

So, if you’re looking to create your first mobile app, don’t hesitate.

Contact NS804 for quotations and inquiries about your next project.

Minimum Viable Products: How to Find Ideas & Innovate with Your MVP

Minimum viable products, when done right, can help companies validate products and new ideas with limited financial risk. Often referred to as MVPs, these products offer users bare-minimum functionality. Moreover, they’re implemented by startups to attract early adopters and to test their most feasible ideas.

But as an appreneur or enterprise, should you develop minimum viable products? The short answer is a clear yes! And that’s because you’re never sure if your next app idea will resonate with users. So, you don’t want to invest money and time into a fully-fledged app that has the potential to fail. Instead, you want to ascertain whether or not your app will succeed, and that’s only possible with an MVP.

Now, if you decide to forge ahead with an MVP — how do you find ideas and create an app that will stand out? That’s the challenging part, but we provide a few handy tips below to help you get started!

1. Minimum Viable Products Solve Real-World Issues

What are some of the most famous brands in the tech space that began as MVPs? They are Airbnb, Facebook, and Twitter, which have become multi-billion dollar enterprises. And all of these started from humble beginnings intending to solve a problem.

The founders of Airbnb experienced problems with renting apartments but eventually discovered that short-term accommodations were the way forward. Thus, they created the Airbnb platform to facilitate the convenient and relatively frictionless process of renting accommodations via their website or app.

Facebook allowed college students to communicate with each other and post messages on their boards. And while Facebook wasn’t the only network that did this, it was user-friendly enough to attract a wider audience and grow exponentially. Today, it’s the largest social media platform with 2.9 billion monthly active users globally.

And in Twitter’s case, it began as an internal micro-blogging platform for Odeo, a startup operating in the podcast space. The platform improved employee collaboration to such an extent that its developers decided to treat it as a stand-alone product.

A common trait of Airbnb, Facebook, and Twitter was that they all solved a unique real-world issue, and they solved it well. And what we can all learn from this is that the best MVP app ideas come as a response to pain points we experience frequently.

2. Never Assume, Always Test Your Ideas

You may have lucked out on a great and unique idea that would make your closest competitors green with envy. So you assume that if you forge ahead with development, you’ll end up with a killer app. Unfortunately, that’s likely wishful thinking, especially if you haven’t released an MVP and received feedback from users.

Even the most rudimentary features and updates should undergo testing. Don’t forget to implement analytics in your app while concurrently collecting user feedback. The more data you have about your app and users, the better informed you’ll be about whether your ideas work and if you need to make any other changes.

3. Follow The MVP Improvement Cycle

In order to innovate, you must move quickly and adopt the MVP improvement cycle model. And that’s especially true if you want to create apps that will sustain interest long term. Thus, it’s wise to commence with rapid development, conduct user testing, then continuously improve your app.

Along the way, especially during the user testing phase, you may encounter harsh criticism from your audience. Don’t be alarmed or discouraged, as this feedback may pinpoint serious issues with your app that you need to look into further. If you’ve become accustomed to the MVP improvement cycle, you’ll implement these changes quickly and possibly innovate on your base idea.

In Conclusion

Minimum viable products truly do help appreneurs and enterprises validate their ideas without having to invest heavily. And if an idea does resonate with users, then the door is wide open to take the MVP to the next level. Meaning, that it can become a popular and profitable app that engages users worldwide. Contact NS804 to learn how we’ll help you transform your best ideas into phenomenal apps!

Engagement and Apps: 5 Reasons Why You Need One

The mobile app creation journey is a challenging but exciting exercise. Creating a successful mobile app needs talent: it needs you to examine and solve a market need. Successful mobile apps satisfy a specific need; they also have simplicity and customization. Social integration, superior performance, and security are other high-ranking features of a successful mobile app.

It’s important to ask ourselves what makes an app successful. What features, attributes or functions substantiate an app as successful? Well, to answer this question, we must first ask ourselves why apps are designed and why organizations invest thousands (if not millions) in app design, deployments, marketing, and maintenance.

The purpose of any app is customer engagement. All apps aim to connect the target audience to a specific brand, be it the app itself, an organization, a product, or a service – all apps aim at creating reputation and hype around a brand. So, the primary purpose of a mobile app is customer engagement.

So, if you’re one of those people who’re running a start-up, you know just how vital engagement can be, especially when starting. Having a customized mobile for your business helps you reignite touches with clients. A custom-built mobile app lets you access remote markets digitally, connect with customers on social platforms, and build trust with stakeholders.

Here are five reasons you need engagement and apps:

1. Customer visibility

You cannot access customers without mobile apps. That is why top boy retail outlets like Amazon, Costco, Walmart, and Target are utilizing mobile apps to keep up with new customer demands. With mobile apps, your business can access online customers, reignite touches with social media users, and ultimately strengthen its brand through new outreach.

2. Remote accessibility

Mobile apps can be accessed remotely with the help of an internet connection. Easy accessibility to your business merchandise, products, or services via an app is what makes mobile apps a prime highlight of the modern-age business landscape.

Imagine having a catalog of products or services that can be accessed remotely via a mobile phone or a tablet? Your customers, suppliers, employees, and partners can order or receive anything regardless of where they’re.

3. Innovation culture

Engagement apps can positively impact your company’s culture. Employees see it as modernizing the workplace and they will be readily willing to undertake new technologies in the future. The technology acceptance model TAM states that two factors drive people to adapt to new technology: ease of use and perceived usefulness.

So, by introducing engagement apps, you’re essentially setting your employees up for success as far as future technology adoption is concerned. You’re building a culture of innovation and adaptability.

4. Remote metric measurement

Today, most decisions are data-driven. Organizations are relying on readily available data to make marketing, procurement, and hiring decisions. Data runs strategic business functions: marketing, sales, research, operations, and human resources.

An engagement app allows you to collect, collate, analyze, and report critical metrics, including user patterns, product adoption trends, price changes, and customer feedback. Apps provide you access to actionable metrics that you can use to bolster business performance and productivity.

5. Streamlining communication

Mobile apps are robust platforms to support both internal and external communications. Mobile apps can offload the work done by internal email support, including giving feedback, sending guidelines, sharing projects, and clarifying issues.

Mobile apps provide an additional communication channel to organizations struggling with few communication layers. Start-ups especially can use mobile apps to bolster their communication with customers.

Mobile apps are evolving as robust and efficient customer relationship solutions, strengthening bonds between brands and their most valued customers.

NS804 – Leading Mobile App Solution Providers

NS804 is a leading provider of custom-built mobile apps. With years of experience designing, curating, and reviewing mobile apps for individuals and businesses, NS804 is a renowned and reputable service provider.

Contact NS804 to know how to get started with engagement and apps.

4 Reasons Why Retailers Should Be Using Mobile Apps

Retailers don’t have it easy, as they need to navigate a competitive and uncertain business environment. And considering how much Covid-19 has impacted the retail space, the old ways of doing business no longer apply.

So what should business leaders do to sail the rough seas and come out ahead on the other side?

Firstly, all business leaders should learn about and embrace the latest mobile technologies. Secondly, they should assess how these technologies will fit their business needs and fulfill goals. And thirdly, they should work with an experienced developer, such as NS804, to create the right solutions for their needs.

For retailers, mobile apps can radically transform their businesses for the better. These apps can automate and enhance specific business processes, excite and expand the customer base, and introduce several m-commerce opportunities.

But it’s not only brick and mortar businesses that can benefit from mobile apps but also online retailers. And by online retailers, we don’t only mean those that sell and ship physical goods but also those that sell digital products. The versatility of mobile apps makes them ideal for a variety of businesses.

Now, we understand that it’s not always easy to pinpoint how mobile apps can serve your business. So we’ve compiled this handy list to help you identify the pain points your business and customers may experience and how mobile apps can mitigate or solve these issues.

1. Build An Ecosystem That Serves Your Business Entirely

Have you noticed how big tech companies have built walled gardens to herd their customers? Apple, Google, Microsoft, and others have gained tremendous leverage by locking users into their platforms. And even smaller players such as Funimation, Netflix, and Spotify have monopolized specific segments of the media streaming market.

Sure, all these platforms offer numerous opportunities for savvy businesses. But consider for a minute that you’re running an indie record label that has signed up several promising artists. You decide to make available recordings of these artists on iTunes, Spotify, and YouTube Music. And this isn’t necessarily a bad move, as all these platforms have huge audiences you can reach.

However, you’re also driving business to these platforms, diminishing your brand, and limiting your potential revenue. And that’s because your customers can only get hold of your music on these platforms and not directly from you. Furthermore, the branding of each platform holder will always overshadow your brand. And with streaming services such as Spotify, you’ll receive a pittance every time a user streams songs from one of your artists.

The good news is that you can avoid all these issues by building a mobile app that your customers can download. Within the app, you may allow your customers to download or stream music and even purchase physical copies (on CD, tape, and vinyl) of albums. And any time you release a new album, you can notify your customers via in-app and pop-up notifications.

Ultimately, you’ll establish an ecosystem that serves your business and yours alone, which means that your customers remain yours. And a third party doesn’t get to determine how much you can earn, how you market your music, and how you reach fans.

2. Increase Your Cross-Selling Capabilities

Let’s stick to the indie record label example for now. And let’s consider how a mobile app can increase cross-selling of your products.

But you may ask, “How does cross-selling benefit a record label?”

It’s likely that fans will want to purchase merchandise such as caps, t-shirts, and posters of their favorite artists. It’s even possible to upsell, such as enticing a fan that has added a digital album to the cart to purchase the limited-edition vinyl release at a reduced price.

And how you go about cross-selling merchandise can take several forms with a mobile app.

You may notify fans with in-app and pop-up notifications whenever you have new merchandise available. And if these fans have opted in to receive emails, you can cross-sell merchandise via this additional avenue. When done right, an email marketing strategy can effectively drive customers down the sales funnel.

But since your mobile app will also have a database on the backend, you’ll have an accurate record of all your customers’ purchases. For customers that have bought one or more albums of a particular artist, you can target these customers specifically with merchandise. Thus, you don’t have to waste your marketing efforts on customers that prefer other artists or don’t bother purchasing merchandise.

Another way this data may aid you is by identifying the locations of your most loyal customers. And if you have the necessary funds available, you may decide to have artists perform gigs at these locations and set up a merchandising table at all live venues.

You may also set up a pop-up shop at a fair or mall for short-term selling and cross-selling purposes. In all cases, your app will serve as the hub to inform fans and merge your digital and physical endeavors.

3. AR & VR Benefits Clothing Retailers

Now let’s shift gears and focus on a more traditional business, such as a clothing retailer. If you’re running such a business, it’s likely that you’re operating out of a physical location such as a store in a mall or shopping street. And most, if not all of your customers, need to visit your store to try on and purchase your clothes and accessories.

While this is a common way clothing retailers do business, it’s not very efficient or forward-looking. But what will it take to change course and deliver a more convenient shopping experience to your customers? Thanks to the advent of augmented reality (AR) and virtual reality (VR), it’s now possible to serve customers that live far away from your store.

You can craft a mobile app with AR or VR functionality that contains accurate 3D models of all the clothes and accessories you have in stock. And if the app has AR functionality, it will utilize the accelerometer and cameras of the phone to detect the customer’s physical form, angle, and view orientation.

Then, the customer will pick a clothing item displayed on the app, which will then show the item superimposed on top of the customer on the phone’s screen. The customer will also have the ability to adjust the fit, size, and color (if available) of the item on the fly. Once the customer is happy with how the item looks on them, they can add it to their cart or initiate a one-click purchase.

Now, you can ship the order and conduct an in-app survey soon after the customer receives the item to ascertain their satisfaction or lack thereof. Having this information will help you make changes to the products you offer and service levels if necessary.

4. Mobile Apps Power Up Fast-Food Restaurants

Finally, let’s focus on fast-food retailers of all shapes and sizes. Mobile apps have already proven their worth in this particular market segment. And with the many excellent food delivery apps available, customers have a growing appetite for quick and convenient food purchases.

A well-conceived fast-food mobile app allows customers to view an outlet’s menu and place orders with as few clicks as possible. Furthermore, all food items, descriptions, prices, images, and UI elements must be clear and crisp so that elderly customers and those with vision impairments can easily discern these and place orders.

But this mobile app isn’t only for placing orders, it’s also a powerful promotional tool. Instead of printing thousands of expensive full-color glossy flyers, you can promote your latest gourmet burger directly inside your app. Moreover, you can utilize animations, motion graphics, sounds, and a step-by-step video of how you make your gourmet burgers.

Not only is this more impactful than using printed materials, but customers can also tap on this visual promo, which will take them directly to the checkout page to complete their order. And that’s powerful because fast-food restaurants rely heavily on impulse sales.

In Conclusion

Traditional brick-and-mortar businesses through to online retailers can all benefit from having their own custom mobile app. The examples we’ve described above present a few of the possibilities that help enhance businesses. Contact NS804 to learn how we’ll help you create a mobile app that can transform your retail business for the better!