The 5 Features a Business Needs in an App

The adoption of mobile phones alongside high internet penetration rates dictates new developments in smartphone usage. Already, mobile apps are dictating new frontiers in web experiences by offering chatting, browsing, and payment services.

Mobile apps are transforming legacy communication patterns by providing digital avenues for communication. A classic example is the chat apps: WhatsApp, Facebook Messenger, Instagram Direct, Line, Skype, and WeChat.

Research shows that mobile applications could generate up to $930 billion in revenues in 2023 alone. Already, shocking estimates show the power of mobile apps, reinforcing the talk of why it’s critical to get started with mobile apps. For instance, users spent over 3 trillion hours on mobile apps in 2021 alone.

The ever-changing face of mobile applications and the desirability of mobile apps to young demographics make it a target for tech-savvy enterprises. Most importantly, young developers are embracing application programming as a new frontier of mobile usability.

While apps are crucial in transforming legacy enterprises and shaping customer experiences, it’s critical to identify particular features that make apps desirable.

Important features a business needs in an app:

1. Usability

Usability is a critical consideration in any app development exercise. That means that developers must approach any mobile app development process with usability in mind. The app must be creative, simple, and easy to navigate. Most importantly, the app must focus on robustness and intuitiveness by incorporating the things people see in apps.

2. User-friendliness

Always aim for a user-friendly app design that’s simple to navigate and highly responsive. Navigation and responsiveness are the cornerstones of any successful app design work. Therefore, ensure that your business app is user-friendly and responds well to the evolving user needs.

Some tricks to make your app user-friendly include:

  • Focus on your target audience
  • Offer superior design
  • Prioritize user security
  • Optimize graphic and font size
  • Make wise use of push notification
  • Aim for intuitiveness

A user-friendly app is highly adopted and has higher retention rates.

3. Chat and call-back

Your business app must incorporate chat and call-back options. Business communication is forever changing, making mobile apps the go-to platform for business communications. Alongside emails, chatbots, and web portals, mobile apps offer a unique avenue for users, mostly clientele groups, to communicate and interact with brands.

4. Intuitive user interface

All apps must incorporate an intuitive interface, and proprietary, discretionary privacy. Users must own their information and privacy for apps to make meaningful sense to prospective users. The fact that enterprises are accelerating their app adoption efforts means that enterprises must find new ways to retain customers. One of these ways is by offering discretionary privacy solutions, including the possibility for privacy notifications in mobile apps.

5. Payment gateway

Payment gateway integration is a no-brainer for any business app. As a business owner, you are involved in the “money” business. That means that your services and products are sold or leased out to customers, making payment gateway integration altogether important. Therefore, a payment gateway is a critical feature of your business app.

NS804 – Aiming for Excellence!

Other vital tips for business apps include:

  • User experience is your ultimate objective
  • Always aim to deliver a superior typography
  • Aim for smooth edges, soft app elements, and creative color
  • The logo is the centerpiece of your brand positioning. Keep it first.
  • Remember to keep users updated. Users must not feel lost.
  • Be accommodative in scope. Let your app encompass many features and functionalities.
  • Aim for an interactive design. You can do this by testing, fixing, and testing once again.

At NS804, we guide businesses in mobile app development.

Contact NS804 to get started on your business app development journey.

Enhancing User Acquisition and Retention Strategies

There’s no doubt that a central tactic for driving mobile app success is achieving user acquisition, engagement and retention. However, without an effective acquisition and retention strategy that keeps active users around, higher rates of downloads won’t yield any lifetime business value.

Mobile app engagement and retention are two critical metrics that give a clear and accurate insight into the success of any mobile app. Lower app retention and engagement rates are a sure-fire recipe for disaster.

App developers, brands, and enterprises must know that achieving sufficient app engagement and retention is difficult. For instance, Statista reports that only 32% of mobile users will return to a mobile app ten times or more after downloading. What’s even surprising is that a whopping 25% of users will abandon an app after one-time use.

Enhancing user acquisition, engagement and retention leads to an active user group that drives leads and sustains growth. The following tips for increasing user acquisition and retention will help you reduce your app churn rate and help your enterprise see the desired ROI and the results it anticipates from your app investment.

Let’s delve right in!

  1.   Efficient Onboarding

While it may seem simple to welcome users to your app, not all apps kick-start an efficient onboarding process. Therefore, it’s advisable to make your onboarding process as simple and as efficient as possible to initiate user acquisition and retention. The more difficult it is to use an app, the more likely new and existing users will abandon it.

Some of the ways to simplify the user onboarding process include:

  • Cut down the number of steps required to set up a new account — and capture multiple registration platforms (Facebook, Google, Twitter, and others)
  • Educate users throughout the onboarding process to launch the app’s functionality, but don’t overload users instantly.
  • Teach and educate through actions and pointers to show the main gestures in the app’s functionality.

An efficient onboarding process equals faster and easier user acquisition and engagement.

  1.   Track Data Early Enough

To accurately evaluate and measure data and improvements, you need to start tracking your app’s data early enough. Early data collection and tracking will give you what you need to evaluate performance. It will also help you fast-track which features and strategies affect engagement and retention.

  1.   Push Notifications Right Away!

Users who experience personalized brand interaction are reportedly more likely to return to a mobile app for ten or more sessions. To put it simply, if you walk into a retail outlet and you aren’t acknowledged, you’d most likely feel disgruntled. Consider app experience the same way.

An app interaction can be as simple as sending a push notification, thus providing valuable information as users leverage the app. Successful mobile applications use this approach to shape the customer’s journey. They’re strategic and thoughtful in how they access and engage new users. For instance, giving relevant retail deals based on user patterns and geo-location are clever approaches to promoting app retention.

  1.   Offer an Incentive Program

If your business model allows you to offer loyalty or a reward program, it’s vital to capitalize on this opportunity. Not only do reward and loyalty programs incentivize users towards the app, but they also make users feel recognized and part of the brand.

Realize that apps that utilize in-app purchases as a monetization approach, especially the quick router set-up (QRS) applications, offer time-sensitive discounts. However, freemium mobile apps can be incentivized with usage-based discounts instead of monetary benefits.

  1.   In-app Messages

The more disposed your app experience is with your users’ needs and preferences, the more likely users will continue using the product. Brands utilizing in-app messaging to communicate with users will see a retention rate within a month.

In-app notifications denote notifications that don’t demand immediate action or response but are altogether crucial in the customer’s engagement journey. These messages can capture notifications or warnings about version upgrades, app issues, or payment failures. Therefore, remember that not every notification you see is relevant to every user. Fragmenting your audience ensures the information you convey is relevant to their needs and expectations.

Contact NS804 to discover how your app can respond to new user acquisition, engagement and retention needs.

 

Mobile UX Best Practices For User Retention

User experience denotes the ability of any virtual object or material to be accessible, understandable, and easy to use. When a user logins into your mobile app or website, what features do they find that compel them to “come back?” Think about how long it takes for a user to return to Twitter after trying out a new application when there are millions of mobile apps out there.

Keeping the user retention up can be a daunting task, especially today when a sea of applications battles up in popular app stores. Yet, there are practices and steps that you can leverage to stay at the top of the game.

Our colleagues at NS804 share the best practices for mobile UX user retention to help keep your users engaged through a superior UX design. Apart from the discrete functions, the overall app’s design makes or breaks it. Keeping the right mix of customer experience, features, and support can go a long way when user retention is low.

1. Fluid User Experience

Completing actions from start to end is an optimal solution for any app. The linear app flow estimates the time needed to conduct any activity, providing a clear view of what the app has to offer. With a clear-cut direction – users will not feel lost swiping through multiple screens. One action in every screen will simplify the process, keeping unnecessary complexity out of the equation.

2. Attractive First Impression

For users to visit your app for the second time, you need a great first impression. The first few screens must be simple, succinct, and appealing, tucked in one package. The overall UX design in the first few pages should host all the core functions, clearly explained. It’s advisable to declutter irrelevant information to separate the wheat from the chaff.

3. Mix with Animation

Motion design is gradually taking the front seat in the app market, especially after the release of the iPhone X. With gesture-based techniques now becoming a spotlight, animated hints help users become aware of app functionality. Animation clarifies the relationship between AI elements while maintaining the overall app smoothness.

4. Use HD Images in Correct Order

App users value relevant content that matches the logical order and structure of UI elements. So, it’s advisable to maintain a set of high-quality images. App owners must set enhanced visuals that highlight certain elements and significant information. In our experience, contrasting colors work best sometimes when users are forced to take desirable actions.

5. Deliver Personalized Content

Conveying messages in a language best understood by users immensely helps to keep them around. App users are exposed to different content every day – from TikTok videos to fresh, sizzling tweets on emerging socio-economic issues. Some of the content the app users are engaged in is confusing to navigate through. That’s why it’s advisable to personalize app content with relevant emoticons and images and provide content that conforms to your target audience.

Note that emoticons also offer a great way for users to interact and rate certain aspects of your application. This informs you about any potential future improvements.

Contact NS804 to obtain useful insights on using UX best practices for user retention.

Mobile App Development Best Practices

The rising adoption of mobile apps has been driven partly by changing consumer lifestyles. The accelerated uptake of mobile applications is due to the increased need by consumers to shop, bank, communicate, and socialize on social platforms. Thus, mobile apps will continue to have diverse applications in many users’ lives.

There’s no doubt that as the world continues to move faster, business people, from frontline staff to executives, will want to draw insight into their business processes. That’s why NS804 launched mobile app development for individuals and businesses, putting the power of AI-driven and search analytics in the hands of executives and employees.

The global mobile app market was estimated to be $154.05 billion in 2019, and it’s projected to grow at a compounded annual growth rate of 11% from 2020 to 2027. The demand for mobile apps will grow mainly due to internet infiltration, smartphone proliferation, and emerging technologies such as; artificial intelligence, machine learning, and the cloud.

Although the global app market is expected to grow, generating millions of revenues to companies and reaching out to millions of new users, experts predict that not all apps will meet the evolving demand for new apps. That is why 80% of apps developed nowadays fail.

Below, we look at mobile app development best practices:

Mobile App Development Best Practices

1. Unique Value Proposition

Many individuals and start-ups fail to establish an original idea for a mobile application and copy their competitors. Without a unique value proposition, your app is likely to fail and get lost in a myriad of apps out there.

2. User Experience

According to research by Intechnic, users abandon downloaded apps after three or fewer attempts if they find the app problematic. The reason users have a poor app experience is due to unintuitive navigation, long loading times, low latency, and a long registration process. It’s advisable to blend intuitive and useful experiences in the following ways:

  • Reduce the effort required by users to get what they want
  • Break large chunks into smaller manageable portions
  • Offload tasks by setting smart defaults
  • Allow users to save actions and re-engage later. Users expected to continue the browsing journey after leaving the app for a while
  • Focus on user goals but avoid overwhelming users with too many actions
  • Home the pinboard setup – ensure simple walkthroughs, faster email setups followed by onboarding.

A superior user experience leads to higher conversions and retention.

3. User Interface

Make app content the interface and remove unnecessary elements that do not support user tasks. Cards are considered great elements to display actionable content. And it’s advisable to keep the app interfaces light. Remember that the most successful apps are focused on a limited set of features. So, limit your feature set and prioritize what’s important, and cut off the clutter.

Another way of improving the user interface is by using a typeface that works perfectly well in different sizes to maintain usability, functionality, and readability in every endpoint. In addition, use adequate contrast for text because insufficient contrast makes the text blend with the app’s background. Strive for a minimum contrast of 4:5:1 for image text and body text to achieve sufficient contrast.

Other tips for making interfaces invisible include:

  • Use content prioritization to improve the UX and simplify the UI
  • Use direct and simple language for clarity
  • Use legible font size

The user interface is the browsing surface of any mobile application and the lifeblood of any user engagement and user retention.

4. Problem Solving

Most businesses fail to define a specific user problem and thus do not solve a specific demand. If you design an app that’s fully functional and provides a superior user experience but fails to solve a problem, your app cannot be successful. A well-defined problem may sound something like this, “I am a young professional who’s focused on my career and professional development. I work long hours and do not have time to prepare healthy meals. I want to eat better and to pursue a healthier lifestyle.”

5. Monetization Strategy

Businesses conduct thorough market and consumer research, define their goals, prioritize their strategies and build an app that solves users’ problems. However, they still fail to make money off their app development efforts. That is due to the lack of a good monetization strategy. By launching it, you might attract and retain users but still fail to monetize the app.

6. Prioritize Security

It may not seem like a pressing concern right now, especially at the nascent development stages. However, when you critically think about your app for a minute, you realize it will have tons of sensitive information and data. The app will hold information about the company and its stakeholders – customers, employees, suppliers, and partners.

Depending on what your app is used for, you could be collecting sensitive payment information such as credit cards. You’ll have access to information such as phone numbers, email addresses, and everything else provided. It’s your responsibility as the app owner to protect your data. That’s why you need to prioritize security from the onset.

Users may hesitate to provide you with their information if your app is insecure. If security gets breached, it will have far-reaching implications by damaging your brand and making it impossible to recover. One best practice for mobile app development is to use encryption like the two-factor authentication TFA to protect sensitive data.

7. Test and Test Again!

Tests need to be run throughout the app development process. Don’t wait until the end to test the app’s performance, that’s too late to notice any anomalies. It’s much harder to identify and solve problems if tests are not run periodically. One best way to test your app development is with beta testers.

You can try using online resources and tools from the Beta Family to put you in contact with superior testers. You can identify crashes, bugs, and even error reports with beta testers. If you cannot run diagnostic tests yourself, outsourced mobile app developers can assist you with your app development process to ensure a smooth and successful delivery.

8. Simple, Discoverable Navigation

Navigation should inspire users to interact and engage with the content. The navigation should be implemented in a way that supports the structure of the app without bringing attention to itself. The navigation should be accessible and discoverable without occupying too much screen space. Indeed, navigation should accommodate the needs of the app users.

To make navigation simple and discoverable, assign priority levels to common user tasks. Give prominence in the user interface to destinations and paths with frequent use and high priority levels. Ensure that navigation is available at all times, not just when users anticipate using the app. Minimize the user’s memory load by making features available and ready to use.

Other ways to make navigation simple include:

  • Communicate location using location indicators
  • Icon and graphics elements must help users understand menu options
  • Make interaction easy
  • Hidden navigation affects engagement, slows down exploration, and confuses users.
  • Reduce search efforts. For instance, if “search” is a primary function, it should be in front of people. You can display the “search” icon at the top or have a reference that activates search mode anytime and anywhere.

Simple navigation with labels and icons helps with user experience, interaction, and retention.

NS804 – Accelerating Your Mobile App Adoption

NS804 provides superior mobile app development solutions. As a partner from concept to completion, NS804 works with individuals, businesses, and market leaders to identify and optimize market opportunities with innovative app solutions. With specialties in IOS, android app development, minimum viable product MVP, and app optimization, NS804 can help you bridge any development gaps.

Contact NS804 for superior, best-in-class app development solutions.

9 Signs Your Business Is Ready for a Custom App

Most enterprises see a paradigm shift in their success when they build a website and provide more information and tools for their customers. However, some businesses may even see more success if they create a mobile app.

The adoption of mobile apps has accelerated business development in several frontiers – customer service, employee performance, operational efficiency, and productivity. The rising adoption of mobile apps by enterprises is due to the increasing smartphone ownership and higher internet penetration rates.

But how can you determine whether your business is ripe for a custom mobile app? And once you decide whether you’re ready for an app, how do you figure out what to put in the app? Below, NS804 lends its expertise to discuss clear signs that your business is ready for a custom app.

1. Business Development

If your business is facing declines, it’s a clear indication that you’re not engaging with your customers right and adapting to new trends. Businesses must consider adopting an app but only if it adds substantial business value. Today, mobile apps are being used to increase employee performance and productivity by optimizing business processes to improve outcomes and productivity. The business app empowers workers, enabling them to stay connected and obtain real-time insight in and outside the office. Business apps increase engagement, boost loyalty, retention, leading to improvements in business process development.

2. Competition is Adopting Apps

When your competitors are increasingly adopting apps, it indicates that times are changing and so should you. Look around at your competitors and you’ll realize that they more likely have an app. Customers and normal folks are becoming connected, underscoring the importance of a mobile app for your business. However, before developing a custom app for your business, ensure that it links to your website, has push notifications, and supports contact information.

3. Slow, Manual Processes

Humans are slow being with a limited capacity to collect and store information. However, machines present classic opportunities to run several tasks simultaneously and store huge chunks of information datasets in one place. If a company lacks resources to automate manual processes, it’s a clear sign it needs a mobile app. In addition, if the business keeps relying on outdated, archaic machines, equipment, and systems, it’s a clear sign it’s lagging in technology adoption. Businesses and organizations that still rely on outdated systems show a desire and the need for a custom mobile app.

4. Customers Struggle Accessing Your Brand

If a mobile app would give your customers greater access to your brand, then you need to invest in a custom app solution. An app is created to provide customers access to a portal for personalized services, at any place and time. An app translates to greater communication between the business and its prospects. So, if your business struggles connecting with prospective clients and customers, it’s a fool-proof sign that you need a custom mobile app.

5. Customers Would Benefit from Offline Access

Mobile apps have the benefit of being accessible even without an internet connection. That ensures they are functional even in situations where there’s simply no internet connection. Offline access is an essential element in giving users a better experience, and ensuring that users download and use your app. So, if your customers benefit from accessing the tools that you offer, information, profiles, content, and shopping, it’s a sign that you’re ready for a custom app.

Here are some customers who may benefit from an app that’s available offline:

  • Customers who are using your app for traveling purposes, such as traveling itinerary or looking for directions to a remote camping location
  • Impatient users who don’t want to depend on slow and unreliable internet connections to reap fast apps
  • Consumers and users based in rural and regional locations would highly benefit from offline apps because these locations have poor internet connections.
  • If your app is precise and offers a few target features or specifications, offline accessibility would be an easy model to deploy to customers. This means that customers would access every feature in your app without an internet connection.
  • Consumers who want to access diverse content such as blogs, eBooks, videos, music, and podcasts in transit. Spotify is an ideal app that can be accessed offline. In addition to how much internet streaming for long hours, it would take, think about internet connectivity on highways. Offline access makes sense where there’s a demand for internet streaming for prolonged hours.

Your business is ready for a custom app if your customers would benefit from offline access!

6. Market Gap to Fill

There are over 10 million apps in the market right now. So, with a staggering amount of digital resources available to consumers, it’s crucial to think about what your app idea can do that other apps cannot do. If there’s a market gap your business could fill with a custom app, it’s a sign that your business needs an app.

Case in point, following the Covid-19 pandemic, Walmart reinforced its e-commerce capabilities with a robust app model. This transformation was intended to overhaul the traditional e-commerce experience with a more modern, high-tech retail experience.

Walmart mobile app for iPhone and Android lets users browse products, search and buy merchandise in different locations. Walmart has achieved massive cost savings and optimized retail opportunities amid a crisis. So, if there’s a market gap you can bridge, it’s an indicator that your business needs a custom mobile app.

7. Siloed Information

Today, data is being used to optimize business processes and to provide the best use. Connected IoT devices offer the possibility for collecting harnessed data, processing, and drawing insight from stored data. However, traditional organizations have information stored in central databases that are managed by authorized personnel.

If you find yourself relying on centralized data points, it’s an indicator that your enterprise has not evolved with time, and you’re still relying on siloed information. Mobile apps extend the possibility of collecting information from different sources and distributing this information to several users. The interoperability (interconnectedness) of devices and systems ensures easier and faster information transfer, promoting collaboration and improving productivity.

8. Fewer Sales Channels

This is one of the reasons companies give for integrating mobile apps into their business models. Undoubtedly, mobile apps provide additional sales channels that companies can use to bolster their revenues. Mobile apps simplify the task of buying or acquiring customers. For instance, if a mobile app offers the possibility of paying for products without ordering or going out to the store, it can become an efficient solution for the sales channel.

9. Inefficient Communication with Customers

Traditional communication applications like Skype, WhatsApp, and Hangouts have been nifty for companies. However, sometimes transferring important information like reports and files to multiple users and managing minutes can be difficult with traditional applications. Not only is internal communication solved by mobile apps, but communication with customers and prospects is also made agile and faster. For instance, the ticket system can respond to incidents to avoid communication problems.

NS804 – Accelerating Your Mobile App Adoption

At NS804, we believe that knowing the difference between “necessary” and “useful” will enable you to decide whether you need to hire an app development company to simplify your process, or whether you want to do it alone. Identifying signs like manual processes, system upgrades, inaccessible information, and inefficient procurement methods indicate that your business needs a custom app.

You can contact NS804 for inquiries and solutions in custom mobile app development solutions.

Mobile Apps: Does Your Business Really Need One?

In 1997, Nokia designed a built-in version of the arcade Snake Game that many consider the first app. Over the years, the app market has grown extensively to capture different apps – for gaming, shopping, banking, and many other purposes. Mobile apps are widely being adopted to provide the best use in business process development.

However, it’s worth mentioning that most people perceive mobile apps as a reserve for large enterprises. Most think that mobile apps apply only to established, reputable brands that have a reputation to protect.

Well, if you think mobile apps are for big-boy enterprises like Amazon and Walmart, you’re mistaken. More and more small businesses are adopting mobile apps after understanding that an effective digital strategy transcends beyond simply having a mobile-friendly website.

Undoubtedly, e-commerce has been phased out by mobile commerce, as evidenced by the accelerated adoption of mobile solutions by retail establishments. Today, more than ever, you’ll realize that most enterprises you interact with have a custom app – be it a spa downtown or a corner coffee shop. If you’re not sure whether your business needs a mobile app, here’s what to look out for.

Nine reasons your business needs a mobile app:

1. Customer Visibility

Customer relationship management is taking a new turn with exciting developments in custom mobile apps. The growth of mobile apps allows businesses to connect and reignite touches with their most loyal customers, reinforcing trust, loyalty, and retention.

Statistics show that the average American spends two to four hours a day on their mobile devices. While only a handful of apps make up a bulk of this usage, it doesn’t change the fact that every user has to unlock their phones and scan for apps. Being “available” with a custom business app can be an advantage because it requires a user to spot your brand and their mind subconsciously records your business.

2. Marketing Channel

A custom app can translate into an excellent sales channel, especially if used with diligence and tact. Apps serve diverse functions. They can provide information, store data, process trends, and report insights. One of the biggest advantages of having a custom mobile app is that all the information you’d like to convey to your customers is right at their fingertips.

You’re getting closer to reinforcing your interactions with your customers through features like push notifications. You can remind customers about your services and products. Thus, there’s no doubt that mobile apps are transforming outreach by reigniting touches with clients and maintaining relationships.

3. Customer Connectivity

Smartphones are one of the most personal things; they harbor our personal information – email addresses, credit card numbers, and addresses. Statista reports that 90% of the time spent on a smartphone is spent on downloaded applications.

With mobile apps, businesses can connect with clients on the go. Some offline apps don’t need an internet connection which means that users can constantly check new updates, access notifications, and interact with other users. So, if you find a pressing need to connect with clients on the go, a custom mobile app can be an ideal solution for your business growth.

Industries and companies that can connect with clients on the go include:

  • Transport and logistics. Railway, airline, and sea transport companies can use mobile apps to connect with passengers and allow them to book tickets and do in-app purchases.
  • Travel and tour. Travel and tour enterprises can reinforce their relationships with clients. These firms can use mobile apps to; advertise destinations, arrange bookings, and launch virtual tours.
  • Mining. FIFO jobs present opportunities for professionals and technicians who want to work away from home. Thus, mobile apps that enable FIFO workers to connect with their families directly while reporting and tracking progress remotely is a win.

With the above examples, it’s clear how mobile apps can bridge gaps in multiple sectors and industries.

4. Building Brand Recognition

A custom mobile app can immensely contribute to your business and brand awareness. Below we break down brand recognition into two separate parts to understand how mobile apps can help strengthen your brand.

  • Brand. A mobile app is like a blank paper, an empty signboard. You can make it fun, stylish, entertaining, functional, or informative. But what you want is to create an app that has features your customers will like; an app that’s well-designed and beautifully branded.
  • Recognition. The more often you engage users with your app, the higher their likelihood of interacting with your products or services. Higher app interaction translates to brand awareness and leads to purchases. In advertising, this aspect is called effective frequency. Essentially, seeing or hearing your brand about twenty times is what makes it recognizable or truly noticed.

So, mobile apps are classic channels for fuelling brand recognition.

5. Customer Engagement

Customer engagement is an essential aspect of positive customer relationships. Signs of poor customer engagement include slow welcome, unfriendly gestures, keeping customers waiting, and inflexible appointment times.

Whether you’re selling insurance or renting out gym floor spaces, your customers need a way of reaching you, anytime and anywhere. Having a helpdesk or a messaging feature in your app can make a difference in how you handle customer communications.

For instance, OpenTable designed its business model around customer engagement. Instead of calling restaurants or fast-food chains for a table, OpenTable’s management made it easy for customers to book online on their mobile app. Now, if you think about it, you’ll realize most customers prefer to speak to you via text instead of the phone.

6. Market Competition

Many businesses are gradually adopting mobile apps to streamline their processes: performance, customer engagement, procurement, and spend management. Nevertheless, it’s crucial to note that business apps are still at their nascent adoption stages these days. And this is where you can leap ahead of your competitors. It’s advisable to offer a custom app for your small business and exemplify your forward-thinking approach.

7. Customer Loyalty

Shifts in customer shopping behavior are clear indicators that your business is ready for a custom app. The most important reason you should consider investing in a custom mobile app is customer loyalty. With all the melee and noise out there – billboards, Facebook ads, road sign banners, flyers, flashing signs, coupons, and newspaper ads, we slowly lose our impact on clients because they’re overwhelmed by immense advertising.

Now, it’s time to go back and make a sincere connection with your customers by making them loyal lovers of your product. While a mobile app may not save your business, it’s a way of coming closer to your customers and being just a finger away from your prospects. Custom business apps provide a way of connecting customers with support providers and strengthening client bonds. So, if you’re looking forward to transforming positive customer relationships into lasting value, look no further: custom mobile apps provide lasting solutions.

8. Business Process Optimization

Having a mobile app gives you the option of developing an app for any purpose. For instance, you can have an app that facilitates interactions within the workspace. Alternatively, you can create an app that supports the exchange of files, aggregates statistics, monitors and manages processes.

The significance of mobile apps is that they can effectively be used for the organization and automation of business processes. The creation of products for internal use by the organization is a common practice. With a custom mobile app, you can ensure employee interaction regardless of location. Changing work cultures and emerging “work-at-home” patterns underscore the need for mobile apps.

9. Smart Analytics

Data is the backbone of most business processes because data-driven decisions inform business processes. With a business app, you can collect vast volumes of data for further analysis. For instance, you can collect data that enables you to understand shifting customer preferences, shopping habits, and app usage patterns. Mobile apps can help you know what areas and functions of your business are most important and which ones are least important.

NS804 – Powering Business Transformation with Custom App Solutions

Not all enterprises optimize the power of their websites, let alone custom mobile apps. If you happen to be among the first to adopt mobile app solutions, you can confidently reinforce your market position and edge out the competition. Mobile app solutions provide immense benefits and stand to transform your enterprise’s growth efforts.

You can contact NS804 for inquiries and solutions on mobile app development.

 

2022 Mobile App Development Trends

The global mobile app market is on a rising trajectory and will continue to boom in the years to come. According to Statista, global revenues from mobile applications will reach $613 billion before 2025, up from $316 billion in 2020.

With this development and projected growth comes plenty of opportunities for developers to optimize their app development efforts by delivering the best to the end-users. As 2022 unfolds, it’s critical to look at trends that will dominate the app development marketplace.

Why Cast Sight into the Future?

Software development personnel play a central role in driving revenues for their companies. Apps that fulfill a specific need, are unique in fulfilling particular goals, and extend a superior user experience will see the highest levels of adoption and retention. Simply, the more the users, the more the revenues.

You need to understand and adopt the latest trends in mobile app development to ensure your app ticks these boxes of usability, adoption, and retention. The better you translate these app trends into your app, the more users your app can attract.

2022 Mobile App Development Trends

2020 is undoubtedly the year that the more fringe applications will become more mainstream – artificial intelligence, 5G, augmented reality, virtual reality VR, and machine learning will see increased adoption to meet the evolving needs of the modern consumer.

As peoples’ lives become increasingly sophisticated, this complexity extends to how they shop, communicate, and access information. Below, we discuss crucial trends that will define the mobile app marketplace in 2022.

1. 5G Technology

5G technology is on track to becoming the gold standard for mobile communication, even though it’s not presently mainstream. The 5G technology market is poised to reach $620 billion by 2030. And with user-friendly benefits like low latency, faster data transfer, and increased performance speeds, the time for your app to support 5G is now. The 5G technology will change the way we build and use apps, efficiency and speed will substantially improve, and here are a few more things to expect:

  • 5G will be up 100 times faster than 4G
  • Latency will reduce from 50 milliseconds to 1 millisecond
  • With less latency, higher resolution, and superior performance – video apps will improve significantly.
  • Data transfer between devices will be faster and more fulfilling
  • 5G will allow developers to build superior features
  • Mobile payments will be more secure because of the faster processing of biometric data

Overall, 5G will make apps smoother, faster, and more efficient in their operation.

2. IoT and Cloud Technology

Mobile-connected endpoint devices and the internet of things (IoT) technology have been there for years, but their market is projected to grow to $1 trillion by 2023. The biggest drivers behind cloud and IoT adoption are security and increased concerns of business continuity processes. Indeed, with over $120 billion spent on IT security in 2019 alone, it’s easy to see why enterprises are looking for cloud and IoT as alternative security solutions. Cloud and IoT have other benefits including; improved efficiency, operational efficiency, and interoperability.

3. Blockchain Technology

Blockchain technology has emerged as a powerful force in protecting and safeguarding information, data, and resources. Blockchain is a digitally distributed and decentralized ledger located across a network. Blockchain is immutable, decentralized, and consensual, which means it can achieve faster settlements with enhanced security.

What makes blockchain a forerunner this year is that there has always been a security concern and misuse of data among app developers. Fortunately, blockchain solves security problems with its powerful characteristics – immutability, decentralization, and distribution.

Blockchain allows enterprises and organizations to create decentralized databases; which means that these databases do not need a company or a service provider to act as a gatekeeper. Blockchain solves a long-standing culture of data bureaucracy by bringing data control to the hands of users.

4. Augmented Reality AR and Virtual Reality VR

Pokémon Go was short-lived but it propelled the adoption of AR in mobile app development. Pokémon Go showed the world that we could use virtual reality to offer an immersive experience to viewers.

Today, there are several scenarios of brands using AR and VR to enhance user experience:

  • L’Oréal make-up app allows users to see their make-ups before purchase
  • IKEA uses augmented reality to let users see how furniture will look in their homes before purchasing
  • Lenskart lets buyers virtually experiment with glasses before purchasing them

This year, we will see AR and VR dominating the mobile app market in ways we can never imagine. The AR and VR market will rise from $25 billion in 2018 to $210 billion in 2022. Brands and businesses are expected to see a spike in VR and AR this year.

5. Artificial Intelligence AI and Machine Learning ML

In efforts to deliver personalized experiences to the end users, AI that utilizes predictive analytics algorithms will be an important element to consider. AI is important for speech recognition, navigation, and natural language processing. In addition, behavioral algorithms can improve security by analyzing user behavior and detecting fraud and information breaches.

6. PWAs and Instant Apps

Progressive web apps PWAs are becoming popular because they bridge the gap left by native web pages and apps. Benefits like faster loading time, reduced dependency on internet connections, and automatic updates make PWAs a darling to both consumers and brands.

In addition, instant apps are gaining popularity because they allow users to test the app before downloading it. While it appears that designing a simple app experience may reduce users’ app loyalty, it appears the opposite is true. Instant apps have a higher conversion rate and different testing requirements than native apps.

7. Mobile Commerce

Years ago, platforms like eBay and Amazon took precedence in the mobile commerce marketplace. But with exciting developments, the e-commerce trend has been phased out and substituted by mobile commerce.

As more shoppers prefer online shopping, retailers are adopting progressive web apps PWA (native apps) to improve user experiences. The mobile commerce marketplace is projected to hit $23 billion by the end of 2022 simply because many B2C and B2B companies have seen an increase in user engagement, revenue growth, and conversion rates after building an app for their business.

8. Wearable App Integration

According to Statista, there will be 1.1 billion wearables by 2022, and the most common connections made using connected wearable devices. Wearable app integration is another way to bring convenience to users, with users receiving updates, notifications, and messages about their health and wellbeing.

According to research, the ability to receive messages and notifications is the highest-ranking function of wearables in the United States. In the wearable market, fitness tracking has seen remarkable growth with the rise in health wellness among the general population. So, wearable app integration is likely to dominate most mobile applications as 2022 unfolds.

9. Beacon Technology

Since its inception in 2013, Beacons are gaining relevance among retailers and wholesalers alike. For consumers, Beacon transmitters connect and transmit data to connected devices, making interaction and location-based searching faster and more accurate. The convenience of mobile apps has accelerated the adoption of Beacon technology, making it a win-win for consumers and retailers. For businesses, beacon technology allows them to understand shopping habits – turning this data into a personalized shopping experience.

NS804 – Spearheading Your Mobile App Transformation

With the Covid-19 pandemic accelerating the need for consumers to move online, there is a new demand to deliver personalized and intuitive user experiences to customers. The 2022 mobile app development trends reflect this trajectory and increasingly focus on user satisfaction. Incorporating these trends in your mobile app roadmap will enable you to succeed now and beyond.

What Will Make The Users Happy? Five Key Elements Of Great UX Design

There’s no doubt that the sole motive behind a good user experience UX is to make users feel good about your product. Designers and programmers must keep their users in mind; that’s the only way to create truly innovative and rewarding solutions.

Steve Krug’s book “Don’t Make Me Think” details a common-sense approach to user experience. When asked what makes a website or an application interactive and easy to use, Krug answers, “don’t let the users think.”

To make your site interactive and attractive, you need to master the art of solving usability problems. Usability means ensuring that something works well and that users of average ability can use the product for their intended purposes without getting frustrated.

Below we look at five key elements of a superior user experience design:

1. Information Architecture

Information architecture denotes the model of organizing and labeling applications, software, and websites to ensure usability, easy tracking of information, and faster completion of tasks. Information architecture provides a structure that integrates content with the overall functionality of the platform.

In its simplest form, information architecture is how we arrange parts of something to make them understandable. In most cases, businesses avoid restructuring their websites because it demands additional resources and efforts – and may seem like a better deal to copy the structure of other sites.

Either way, you’re losing out a lot.

The following three elements need to be integrated into the overall UX design and web functionality to create the best user experience. Information architecture broadly captures users, context, and content. Information architecture is the core of a digital product that ramps up SEO efforts and cultivates better sitemaps.

  • Users. This is the target audience looking for specific information or products on your site. To begin with, you can design the user experience of your minimum viable product MVP for actionable insights.
  • Context. This captures the information or content and its relevance to the target audience. Ensure the message you convey is clear and loud.
  • Content. It’s crucial to ensure that every element of your content, that’s: images, icons, text, and illustrations, all work in a unified way to engage the target audience at every touch.

The above three elements are crucial ingredients for a powerful UX design process.

2. Interaction Oriented Design

The main objective of interaction-oriented design is the interaction between the design and its users in terms of sound, feel, and aesthetics. Interactive design centers on user behavior and personalizing user experiences.

Four elements define a good interaction design:

  • Words. Every design captures call-to-action buttons. The words used for these icons and buttons should be understandable, actionable, and simple.
  • Visual presentation. Visual presentation denotes the use of imagery and icons that depict the intent of the words accompanying this imagery.
  • Designing for touchpoints. The design must be valid across different platforms. Whether a person uses a smartphone, tablet, laptop, or desktop computer, the user experience must adapt to the needs of several endpoints and platforms.
  • Response. Response refers to how quickly a user’s request or action gets approved or acknowledged. If a user clicks on an icon, the intended outcome must reflect without delays.

There’s no doubt that interaction-oriented design transforms usability in unique and powerful ways!

3. Usability Aligned Design

Usability is a central component of UX that enables users to attain their goals without confusing these end goals. One critical element of a great user experience design is to achieve the user’s goals and needs without confusing them in any way.

A classic example is Netflix, a video streaming platform that takes the backseat when it comes to usability. Netflix autoplay feature has a usability issue since the slightest hovering on the thumbnail triggers “play” mode. Although the autoplay feature highlights new content, dark UX design patterns attract unsatisfactory user experiences.

To design a superior UX design, you should implement the KISS principle: keep it simple and stupid. The objective of this design is to create an interface simple enough to be understood. A well-designed website ensures that users can understand the design, and interact with it instantly.

4. Visually Appealing Design

Visual design is a central factor in the UX design process as it determines the users’ first impressions. According to Taylor and Francis, users often have 50 milliseconds to make a great first impression.

The visual design transforms and reshapes the user experience through layouts, graphics, images, videos, and spacing. These UX design elements not only add to the aesthetic appeal; they make the digital space interactive.

By keeping the latest UX trends in mind, ensure to restrain from designing an overcrowded interface. Below is a summary of the elements to consider and the principles to follow when creating a visually appealing design:

Key elements:

  • Line
  • Space
  • Texture
  • Color
  • Volume
  • Value
  • Negative space

Principles to follow:

  • Unity
  • Balance
  • Hierarchy
  • Dominance
  • Contrast
  • Scale
  • Gestalt

5. Planned User Research

A superior user experience starts and ends with users. When approaching the UX design process, it’s crucial to understand user preferences, user behavior, and user mindset. This understanding ensures that the final design resonates with the intended needs.

User research inquires how your product or service will work in the real world. User research concerns validating and discovering the users’ needs to structure your UX design. There are usually three categories of metrics for user design you can consider when closing in on your UX design process;

Type of research Focus General claims Typical methods
Descriptive Describes a set of events or a situation Describes a set of events or a situation Field surveys, observations, interviews, and focus groups
Relational Identify relationships among variables Identify relationships among variables Field studies, observation, surveys
Experimental Identify causes of an event or a set of events Identify causes of an event Controlled experiments

 

Below are additional metrics that can help you make informed decisions based on users’ needs and requirements.

Evaluating Success

Measuring the design success and outcomes is the final stage of any UX design process. To ensure that the design meets the expected needs and satisfies the set requirements, a thorough assessment is critical.

So, there are two approaches to measuring the success of a UX design – qualitative and quantitative.

  • Qualitative methods involve analyzing the ability and easiness of users to navigate the site effortlessly and to finish tasks faster. Qualitative methods add authenticity and create credibility to your website or mobile application.
  • Quantitative methods include: examining conversion tracking, analyzing click-through rates, and using other analytical metrics to assess UX performance. Quantitative methods add credibility and authenticity to your research.

Note that it’s advisable to combine qualitative and quantitative methods when measuring UX design success.

NS804 – Streamlining Your UX Design Process

Superior UX design is about making your product (website or mobile app) predictable, adaptable, and easy to use. It’s about offering a design that doesn’t confuse users when they initiate their intended actions. Working towards a superior UX design drives traffic, revenues, and appreciation for your business. The goal of any UX design process is to make every moment of the user-interaction memorable and reminiscing. Far and above, your UX design and overall presentation are the salient ambassadors of your digital brand.

Contact NS804 for inquiries about UX design solutions.

The Future of Enterprise Mobile App Development

Enterprise mobile app is a sophisticated software system designed, deployed, and maintained to deal with routine business operations. The app is developed according to the company’s global strategy and makes certain app functions available on mobile devices to streamline business tasks and enterprise operations.

Enterprise mobile app development focuses on developing apps for employees to address their immediate needs and streamline business processes. Thus, these apps serve their core purpose in making your company’s operations results-oriented and focused. The app performs several other crucial but mundane tasks, including tracking sales, invoicing, and inventory tracking.

The future of enterprise mobile app development is bright. Today, enterprise mobile apps are experiencing an upsurge with the rapid adoption of mobile strategies by companies. Small, medium-sized, and large organizations alike are adopting high-end mobile strategies to optimize offline and online marketplaces.

Organizations are also using mobile applications to manage their employees and routine operations remotely. Enterprise mobile app development has become an integral part of every business – from designing and deploying marketing campaigns to managing routine operations. Mobile apps are further leveraged to engage small communities in social platforms to create brand visibility and strengthen brand value.

So, what indicators mark the future of enterprise mobile app development? Let’s dive right in.

  1.   Transaction control and additional payment features

Transaction control and additional payment features are especially valuable for retailers involved with e-commerce payment systems. Having an enterprise mobile app focused exclusively on money management can help you cut spending and improve your money management. The evolving role of enterprise mobile apps in routine money management tasks has made it a frontrunner in the contemporary business landscape.

  1.   Improved data management

Enterprise mobile apps help enterprises to improve their operations related to data processing, analysis, adjustment, and data verification. Routine data management can have a big difference in the overall business efficiency and can positively improve the bottom line. Mobile applications also record users’ data such as product interaction information (likes, loves, impressions, etc), user attitudes, and comments. This data provides actionable insight and improves business decision-making on different fronts like product design, marketing, pricing, and product positioning.

  1.   Eliminating paperwork and the human factor

Human error is to blame for 90% of the workplace and occupational hazards, can cost money, interrupt workplace productivity and create a loss of time. Knowing the different sources of human error can help you learn how best to prevent them. Enterprise mobile applications reduce the amount of paperwork and automate routine tasks. In addition, these apps enable employees and workers to focus on complex problems and mission-critical enterprise operations.

A New Dawn for Enterprise Mobile App Development

Enterprise mobile applications are doing wonders in the contemporary business domain and across various sectors: manufacturing, retail, finance, telecommunication, and logistics. With automation, transaction control, improved data management, and supply chain control, enterprises cannot help but leverage the revamped capabilities of these apps. In addition, enterprise mobile apps are automating employee onboarding and certification processes, and client support.

With NS804, we guide you through deploying the best-of-class enterprise mobile app that responds accordingly to your business and market needs. NS804 expertise and experience in mobile app development help businesses transcend contemporary operational challenges, including invoicing, customer relationship management, accounting, and enterprise resource planning.

Contact NS804 for time-to-value solutions in enterprise mobile app development.

What You Need Before Developing An Android App

Developing an android app requires a deep understanding of design and programming. When approaching a new technology or project, it’s advisable to break it down into pieces. If you’re an experienced website developer, many of the techniques (and tools) involved in Android app development will be synonymous with things you already know.

Building mobile apps requires the mastery of more nuanced concepts. Mobile devices have simpler processors, smaller screens, and in the case of android devices, different manufacturers. Developers should keep their codes flexible and account for various user-interface scenarios. So, what does it take to become a qualified or expert android developer?

Here’s what you need before developing your android app.

  1.   Java

Java is the best programming language that underscores Android mobile app development. For those who have gained their programming experiences from languages like Ruby and JavaScript, there can be a learning curve when using the Java programming language for the first time. Like Ruby and JavaScript, Java is object-oriented; but it’s stricter about processing different data types. Developers need to be careful with their codes by defining the different data types, using, and allocating scarce memory resources.

  1.   XML Understanding

XML is a language that defines a set of rules for encoding documents in a format that is human-readable and machine-readable. XML was created as a standard approach to encode data for internet-based mobile applications. The XML is a structured mark-up language that shares many features with HTML including; angled brackets, tag types, and the deep nesting of elements. In short, XML allows information to be conveyed between devices in a manner that can be understood easily.

  1.   Android Software Development Kit SDK

The software development kit SDK may conjure up images of a briefcase packed up with all sorts of spy tools. But in essence, it’s a fancy name for a set of pre-packaged codes. Android SDK is a module of Java code that extends developers access to mobile devices functions and capabilities like accelerometer and camera. One key element of the Android SDK is a library called Gradle. So, let’s say you want to integrate a social media platform like Facebook with your application. To do this, you’d download a code library from Facebook, then tell Gradle you’re using this code so that when your application compiles, your code remains well-organized.

  1.   Android Studio

The integrated development environment for Android developers is the Android Studio. Android Studio is designed on top of the well-respected IntelliJ IDE and comes with great out-of-the-box support for many of the most common software development kits.

Android studio also entails many features and capabilities that developers expect of a fully-fledged IDE environment. For instance, the code completion feature makes auto-complete suggestions as you type. Code debuggers help you review your code to identify sources of error.

  1.   APIs

As an android developer, you will want to interact with many other services. For instance, you may want your users to access a calendar or events sessions from a third-party service provider – or even check the stock market. An android app development company usually offers APIs and will show you exactly how to query them for data in a consistent, secure way. While you’re free to interact with an existing API, Google makes it easy to connect to their APIs using android apps. For instance, you can use Google APIs to monitor the geo-location of your users.

  1.   Database

If your app handles huge amounts of data, most likely the data won’t stay on the device for long. Instead, your app will most likely interact with a database living outside your phone. Cloud services like Parse and Firebase provide simple APIs to host data in the cloud and make it available across different devices. These cloud platforms provide Java libraries to plug in your app, making it easy to cache data on the user’s device.

This synching of data between remote database and local storage is vital if you want your users to use the app while they’re offline. So, before developing an Android app, ensure to have adequate storage. That is achieved by outsourcing cloud services that provide a simple API to secure your app’s data.

How To Become a Better Android Developer?

Becoming an Android developer is easy but being an expert developer who stands from the crowd is difficult. It takes a great deal of passion, dedication, and perseverance to become great at design and programming. So, what do you need to become a better Android developer?

  • Get familiar with android framework internals. It’s advisable to get familiar with Android’s actual framework code. Many developers are afraid of delving right into the Android framework internals. Luckily, it’s amazing how much you can discover how things work.
  • Get over the fear of missing out. Android is quite big. You cannot learn it end-to-end in a month or three months. The more you learn, the more you understand how much you don’t know. As a beginner, it’s perfectly normal to feel that you’re missing out on learning crucial information.
  • Start reading more code. Most developers don’t take the time to read what other developers are writing. Instead, they spend more time writing the codes they already know. The best way to become an Android developer is to read the excellent codes of more experienced developers.
  • Learn more languages. It’s crucial that you learn more programming languages. You need to keep yourself updated with the industry’s happenings rather than confining your thinking to the Android space. Learning more languages and opening your mind to new possibilities will inspire new ideas, open up your perspective, and help you improve your Android development skills significantly.
  • Learn Java design patterns. Learning Java design patterns is crucial in your Android development career. Whenever you’re stuck in solving programming problems, design patterns can be lifesavers. You also need to be on the same page with other designers and programmers so that when they’re talking about using a Decorator, Factory, or Façade pattern, you instantly know what they mean.
  • Contribute to open source. If you have developed a plugin, library, or any other useful piece of code, consider open-sourcing it. There’s much to learn in the process of maintaining your projects or contributing to open source projects. Contributing to open-source is an excellent crash course in open-source development that will exponentially increase your value as a developer.
  • Make your IDE work for you. Start spending more time understanding the integrated design environment you are using: Android studio. The IDE can do much more than you think. There are many cool features hidden in the IDE that most developers don’t even consider. Make it a habit to discover new and better ways of making your tools work for you, thereby improving your productivity and workflow.

 NS804 – Kick-starting Your Android App Development 

Android app development comes with many benefits. Firstly, android app development features higher returns on investments with lower costs; the availability of the Android software development toolkit provides cost savings to individual developers. In addition, Android app development comes with faster deployment cycles, offering a competitive advantage to companies willing to have a quicker go-to-market for new ideas. Other benefits include targeting multiple platforms, versatility, scalability, security, and easy customization.

Contact NS804 for timely android app development solutions.