6 Tips for a Better UX/UI Design

Your application, whether a web application or a mobile app, gives your clients and users the first impression of your product or company. Emerging evidence shows that well-designed UI and UX can drive your sales and conversion rate by double. So, you must ensure that your application is attractive and user-friendly.

It is important to note that the user interface (UI) is not the same as the user experience (UX). User interface (UI) focuses on the platform or interface that the user interacts with. UX, on the other hand, is the overall aspect of the application. It is the emotional experience of the user after interacting with your application.

The overall goal of UI/ UX design is to ensure that it is efficient, easy, and smooth for users to interact with your web or app.

Here Are Some Tips For A Better UI/ UX Design:

1. Know your users

You cannot go blindly into designing the UI/UX of your website. You need to identify who the target audience is and what their needs are. So, to design a product that will entice your users, the first step is user research. Having an idea of what your users need will help you to design a better UI/UX for your product. Keep your user needs in mind when designing.

2. Keep things simple

Your website or application should not require a map or a navigation guide. Simplicity in UI/UX design means making it easy for your users to interact with the product (content, images) captured in your application. You can guide your users using some features such as icons, showing tapping, and hovering. Make everything simple and clear.

3. Accessibility and functionality

As a UI/UX designer, do not just focus on aesthetics and forget some important aspects such as functionality and accessibility. Yes, looks are important but pointless if your users cannot comfortably use your platform. Strive to ensure that every element in your design functions properly and icons are easily accessible.

4. Offer feedback

Imagine clicking or pressing an action button, let’s say, ‘buy now’ or ‘send in an app’ but you don’t get an update. You’re just left there guessing that the process went on smoothly. Frustrating, right? As a designer, it is your responsibility to ensure that you update your users, and offer timely visual feedback.

If a submission has been sent successfully, tell the user that the submission was successful. If an order has been made, update the user’s cart. If something is loading, show the user that it is loading. This way your users know exactly where they are in your app. Don’t underestimate the power of these simple messages when designing UI/UX.

5. Prototype before you implement

Can you imagine designing everything and then realizing it doesn’t work as you expected? To avoid this, you should create a model of the product you’re designing and test it. This process is known as prototyping. You can easily and comfortably fix the errors before you design the real product.

6. User testing

Remember that you’re not designing for yourself. So, you must ensure that you get real users to test your design. Don’t assume that users are like you and will have a similar experience as you when interacting with your interface.

The target users come from different backgrounds and have different beliefs and mindsets. That’s why you should test your app with users who are not your relatives and friends. As a result, you’ll get honest opinions about their experience.

These few tips alongside what you already know will help you improve your UI/UX design. Most importantly, don’t be afraid to make mistakes. Even the best of us do. It is the only way to learn!

NS804 – Streamlining Your UX and UI Design!

NS804 is a trusted provider of superior mobile app design and development solutions. At NS804, we help individual businesses and large corporations design functional and responsive mobile apps – from inception to completion.

Contact NS804 to know exactly how you can achieve superior UX and UI design.

 

App Commerce Trends of the Future

The mobile app industry is thriving due to the high uptake of smartphone technology. The increased consumption of smartphone devices alongside higher internet penetration rates leads to a corresponding growth in mobile apps.

According to published statistics, there are 6.3 billion smartphone users globally. And if you factor in the 1.14 billion tablet users globally which are growing exponentially at a rate of 26%, you realize just how reputable and promising the mobile app market is.

In 2022 alone e-commerce sales are slated to exceed $430 billion. The e-commerce sector is growing as retailers respond to consumers’ increased uptake of smartphone devices and mobile apps.

So, retailers that want to maintain a competitive advantage must watch out for new trends that will define and shape the mobile app landscape.

Let’s take a look at some app commerce trends of the future.

1. Shopping via mobile apps

Credible statistics show that 72% of e-commerce sales happen on mobile devices, with 85% of customers opting for mobile apps for their day-to-day shopping. Evidence has shown that the continued adoption and the rising preference for mobile app shopping are due to the speed these apps function. Already, consumers are finding mobile apps speedier, agile, robust, and ultimately convenient.

2. One-click purchasing

One-click is a term first postulated by the world’s leading retail giant Amazon to mean ‘making all purchases with one click. One-click purchasing allows consumers to buy all products from a store without necessarily having to key in their personal or purchasing information.

You only have to click and all information keyed in including:

  • Billing address
  • Shipping address
  • Credit card number
  • Email address
  • Card verification number
  • Customer name

Retail outlets that use one-click purchase options allow customers to complete all purchases using data from previous purchases. So, you don’t have to key in all the personal and credit card information anytime you make a purchase.

Point to note: Although the one-click app commerce trend is a convenient option with many benefits, the biggest question is security. Consumers must remember that the one-click drift relies on an intermediary getaway payment system.

This intermediary getaway is PCI-certified, so your information is safe and secure. So, you don’t have to worry because there are sufficient security configurations to protect your personal and credit card information.

3. Social commerce

Customers are converging on social networking channels now more than ever before. Your customers, too, are always on social media – Facebook, Instagram, Twitter, LinkedIn, and many more. So, it’s easier for your product (or service) to catch their eyes on social media sites than on your website.

One of 2022 leading mobile commerce trends is using social media for mobile commerce. Brands and businesses are increasingly converting their social media following into actual sales by reinventing how they communicate to this social audience.

While many e-commerce enterprises have tried and succeeded, most enterprises find that converting social traffic into product sales is a conundrum. Navigating from a social media conversation or post to product sales appears an uphill task that requires remediation processes.

Luckily, the social commerce trend has come to solve this challenge.

4. Augmented reality

Augmented reality is one of the latest kids on the block in technology and user experience. Augmented reality continues to elevate the mobile commerce market by giving it a complete sensory experience.

Augmented reality allows users or viewers to virtually try on, personalize, and even fit products at the convenience of their homes or offices. In addition, consumers can augment the real world using real products while seated back at home.

The four key strategic benefits of augmented reality in shaping app commerce include:

  • Unique customer experiences. The first benefit of augmented reality in transforming mobile commerce is that it provides the best customer experience by blending both the physical and virtual worlds.
  • Eliminates cognitive overload. Have you ever tried repairing something by referring to a manual? Well, the process can be tedious and mind-boggling, especially considering that you have to refer to technical drawings or specifications to arrive at the desired outcome. Augmented reality presents information in easy-to-process digital snippets, sparing the user from processing complex pieces of information or data.
  • Heightens user engagement. When augmented reality first became popular, it was confined to gaming and entertainment. However, today, augmented reality has extended its use to many other applications that add tangible business value.
  • Competitive differentiation. It’s critical to differentiate yourself in a market where every seller offers the same products or a homogenous line of products at the same price band. Augmented reality lets mobile apps set themselves apart with creative campaigns and attractive snippets. The 360-degree visual and sensory experience offered by augmented reality sets most apps aside from their competitors.

There’s no denying that recent developments have revealed something exciting about us as humans. As a human race, we spend more time immersing ourselves in screens.

And so with time, our realities become deeply integrated or ingrained with digital experiences. Indeed, we tend to see a product as superior or inferior based on its ability to indulge or conform to our digital experiences.

As a result, building your app by considering this aspect of human nature may help you achieve the desired results, especially when embedding augmented reality in your m-commerce app.

5. M-Commerce

Aside from e-commerce, there’s a corresponding growth in m-commerce. M-commerce refers to buying using smartphone or tablet devices. M-commerce has grown because of the growth and uptake of smartphone devices or endpoints.

As a result, with 6.3 billion smartphone users globally, it’s now possible to understand why mobile commerce is the new frontier in a world with a web of heavily interconnected endpoints – mobile phones, laptops, tablets, computers, and even wearables.

6. Voice shopping

Voice apps like Alexa and Siri have been growing over the last decade, thanks to massive improvements in artificial intelligence and machine learning. In addition, how voice search is used and applied in different contexts has changed drastically.

Today, home appliances are utilizing voice search in day-to-day tasks like changing channels using remotes, switching lights, and controlling entry points like gates, doors, and entrances.

People also use voice search to check weather conditions and to tell their audio systems to stream music.

However, today, voice search has gradually penetrated the e-commerce market. Indeed, credible research shows that the voice market is expected to reach $40 billion by 2023, up from $2 billion less than half a decade ago. This growth represents a 1000% increase in just four years.

So, it’s possible to see that voice search and personalization, in general, are critical trends in the mobile commerce market.

7. Mobile chatbots

Chatbots have existed for decades. And perhaps you’ve ever interacted with a chatbot at some point in your life. In fact, we are already interacting with chatbots anytime we order from our favorite restaurants or even speak with an agent for a TV or cable company.

And while chatbots have become a common scenario in our day-to-day lives, these bots have not fully penetrated the mobile commerce market. However, this is likely to change in 2022 and beyond.

Just think about all the benefits of chatbots. Imagine if you can integrate chatbots with mobile apps to help improve the customers’ shopping experience.

So, in 2022, e-commerce stores will be embedding chatbot features in smartphone apps. This new trend will revolutionize e-commerce, making bots the center of focus in consumer interactions and customer support in general.

NS804 – Futuristic Approach to Mobile App Commerce

NS804 is a leading provider of mobile app solutions. NS804 provides mobile app design and development solutions – from inception to completion.

Today, NS804 believes that the mobile commerce market is changing, and businesses must adopt new trends in app adoption and use.

So, at NS804, we believe the best way for businesses and brands to grow and evolve is by adopting a futuristic mindset to app commerce.

Contact NS804 for mobile app design and development solutions.

 

What Are The Most Profitable Apps In 2022

Knowing which are the most profitable apps is a huge advantage. After all, knowing what types of apps gain traction with users helps appreneurs pick projects that will likely succeed. And given the maturity of the app market, it’s wise to reevaluate what works in today’s marketplace, as what was popular several years ago may have fallen out of favor with users.

But what apps are truly profitable in 2022? It shouldn’t surprise anyone that Bumble, Facebook, Instagram, Spotify, TikTok, Tinder, and YouTube lead the way. However, we should delve deeper to see what segments attract users and lead to profitable apps that become household names.  

1. Dating

Dating websites were somewhat of a peculiarity when they first appeared in the ’90s and were generally considered an avenue for loners and losers to get a date. However, that’s no longer the case, as we all know someone that has found love or even tied the knot through a dating site or app. And, likely, this person is neither maladjusted nor hopeless in love.

The truth is that dating sites and apps offer a convenient way for busy professionals, students, and even elderly persons to meet potential suitors. And given the popularity of Bumble and Tinder, many people find it easier to meet others through these apps than in real-life social settings. So, dating apps have become something of a necessity in today’s more atomized world.

2. Entertainment

Some of the most profitable apps revolve around entertainment. And it’s easy to see why that is, as smartphones and tablets have primarily become content-consuming devices. Users love watching movies through streaming services such as Netflix and listening to music on Spotify.

Even game cloud and streaming services have become popular recently. Microsoft’s Xbox Game Pass allows users to play Xbox exclusives for a monthly fee and without needing to own a console. 

3. Gaming

The mobile gaming sector should reach revenues of $164.10bn in 2022 and $241.40 by 2027. While that’s impressive, it also gives us a clue about the feasibility and vitality of mobile gaming. Moreover, games offer several ways to generate revenue via ads, in-app purchases, subscriptions, and upfront purchases.

But making games can be difficult and risky, especially for inexperienced developers. Newbie, small, and cash-strapped developers will find that creating impressive-looking 3D games or content-heavy RPGs is overambitious. And the likelihood of completing such games on time is next to impossible without cutting corners.

Thus, new developers who want to make mobile games should pick a game genre that’s popular but also doable. It’s better to tackle a battle card game or a visual novel than to attempt to make the next Genshin Impact.

4. Social Media

Many users prefer to stay engaged online via their favorite social media platforms. And if you’re wondering what grandma and grandpa are doing on their phones, they’re likely checking in on loved ones on Facebook or Whatsapp. They might even make a few online purchases, buying goods or services from marketplaces inside these very apps.

The marketing and money-making opportunities of social media apps are almost limitless. Gone are the days when most users would scout the web, perusing forums and websites that interest them. Today, they can find everything they’re looking for on social media and rarely have to leave the platform unless necessary.

The Bottom Line

Current trends show that the most profitable apps serve users in areas that truly make sense. In today’s atomized society, people have a greater need to connect. Thus, both dating and social media apps fill that void incredibly well. And people also require entertainment, which is where streaming apps and mobile gaming thrive. Contact NS804 to learn how we’ll help you create top-earning apps today! 

5 Myths About Mobile Apps for Business, Debunked

Mobile apps are marking a new frontier in the digital mobile revolution. The penetration of smartphone devices alongside internet infiltration extends limitless opportunities for mobile users.

Already, the mobile app uptake is on the rise accounting for over six billion mobile app users globally. Because of the rising popularity of mobile apps, organizations are gradually upscaling their uptake and streamlining their operations through mobile apps.

Below we debunk five myths surrounding mobile apps for business:

1. Mobile apps fall way cheaper than web

There’s a popular myth that mobile apps are cheaper to develop and maintain than web applications. This myth is because mobile phones are physically smaller devices and have less computing power than computers. Unfortunately, most people don’t realize that mobile app development is as complex as software development. Indeed, software developers collaborate with many professionals – designers, analysts, programmers, and data architects – to develop mobile apps.

2. Cross-platform app conversion is faster and nominal

Most clients assume that converting an app from iOS to Android and vice versa is a simple process. Unfortunately, they fail to understand that cross-platform app conversion is a complex, time-consuming, and strenuous process involving code rewrites and re-programming. Cross-platform app conversion is not an automated process; the programmer has to code from scratch.

3. I don’t need an app

Most users presume that their phones contain all information and applications they need. Unfortunately, this is not true. Today, we live in a world that’s interconnected and where everything is digital. For instance, things like communication, shopping, social interactions, entertainment, news, and education are being conveyed via the web. That automatically means that users must adopt applications that support these diverse functions.

4. Apps crash or slow down your device

Software crashes are caused by many things, including bugs, hardware issues, and viruses. However, things like outdated codes, malicious attacks, and hardware failures can cause delays and crash your device. . Regardless of the cause, poor app performance isn’t always a result of a poorly-designed app. Sometimes, crashes and slowdowns can happen because you installed a malicious app. It’s advisable to be vigilant for malicious apps disguised as add-ons.

5. Mobile apps don’t need promotion

Individuals and organizations do the hard work of investing in a mobile app but fail to promote it. Like any other product – a shoe, an electronic, a commercial building, an entertainment hotspot, or a new brand – an app needs to be marketed and promoted vigorously.

Proper planning and promotion are a must-have because of the stiff competition. It’s not enough to invest in your app and post it on a platform like AppStore or PlayStore. It takes an intensive investment to promote your app to the relevant markets.

For instance, an app like TikTok leveraged digital marketing strategies and worked with brand activation agencies to promote itself. Influencer marketing and public campaigns like FightTheDarkness, GarBaithoIndia, and Chipotle: Boorito Challenge are some of the earlier promotion campaigns by TikTok. Your app also needs rigorous campaigns and promotion to reach the right audience.

You can contact NS804 for mobile app development and promotion solutions.

The 13 App Ideas That Could Change Your Business

Mobile apps have transformed many things, among them user browsing experiences and online shopping patterns. Mobile apps have reinvented business communications allowing businesses to optimize on financial and operational performance.

In addition, mobile apps continue to accelerate digital retail practices, especially as online retailers view mobile apps as a frontier in mobile commerce. There’s no doubt that mobile applications have dominated businesses, from small enterprises to large establishments.

Mobile apps continue to push boundaries in business process developments. So, if you’re looking to build your first app, here are some app ideas that could change your business.

1. Scan and Shop App

The “scan and shop” app lets users scan items they find physically so that they can order them online. The scan and shop app allows users to physically translate their physical shopping experiences to online. The app allows you to scan items and track them back online by images. This approach allows customers to buy products easily from online stores. Scan and shop apps allow vendors to add more features to make the app experience interesting. Businesses looking to transform their online shopping experiences can invest in scan and shop apps.

2. Mall Navigation

Although the Covid-19 pandemic saw shrinking mall spaces following social distancing measures in public areas (stores and malls), digitization has the potential to debunk this anecdotal talk with mobile commerce. Mall navigation apps will secure the digital maps of all the physical malls in a specific area, allowing users to locate specific stores in malls.

These apps allow shoppers to physically locate a store and use navigation to physically visit and shop. This app can navigate directions and maps, check restaurants, stores, bathrooms and locate parking spaces. So, if you’re a business enterprise or an individual running a commercial building, a mall navigation app is a must-have.

3. Restaurant Booking

Among the most hit businesses by the pandemic was the hospitality industry, hotels and restaurants being the biggest culprits. Luckily, the pandemic revealed that apps could bridge gaps in customer service through graphical restaurant reservations.

Nowadays, couples, families, individuals, and groups can use mobile apps to book hotel reservations. To what’s known as the graphical restaurant reservation, this booking app gives you access to a restaurant’s physical layout and general appeal. Graphical restaurant apps allow you to select your preferred dining spaces (and tables) for a specific time.

4. Supermarket Checkout

Supermarket checkout apps let users compare prices in different product categories. In addition, these apps let you automatically scan products and make purchases using e-payment gateway integrations. Integrated e-payment options provide improved shopping capabilities and superior experiences for prospective customers. Businesses can use this app idea to bolster online retail experiences.

5. Health Check-up and Food Planner

Health is a priority today more than ever. That’s why health insurance has skyrocketed in the last decade with rising emphasis on disease prevention and management. The health check-up and food planner app checks your health on a daily basis and suggests the meals that you should consume to remain healthy.

Health check-up and food planner apps incorporate temperature measures, body mass indices, blood pressure, body weight, and calorie count metrics. Collectively, these metrics can be used to boost your dining experiences, especially if you run a fast-food, groceries, hotel, tours and travels business.

6. Voice Translation App

There’s no doubt that business is about communication and agreements. In the contract management process, a central part of negotiation is establishing clear communication that supports all procurement needs. Businesses engage in “buy-and-sell” processes that often involve communication between people of different cultures.

A voice translation app understands the rising globalization and multiculturalism. This app responds to differences in languages, especially between employees, customers, professionals, and associates of different cultures. A voice translation app is a superior tool if you’re looking to foster communication in a multicultural workforce environment.

7. AI-Based Picture Translation

We all have challenges translating road signs, pictures, images, and signatures – especially when traveling to another country or exploring a foreign culture. So, just like Google Translate or Lens, an AI-based picture translation app allows travelers to translate pictures, texts, images, and objects. AI-based picture translation apps would transform business experiences, especially enterprises looking forward to transforming and reinventing how they communicate to multicultural audiences.

8. Criminal Alert App

Businesses in warehousing, logistics, and procurement definitely need a guaranteed security solution. A criminal alert app is embedded in warehousing computers, personnel devices, and procurement endpoints to detect any anomalies in inventories. A criminal alert app is important for monitoring inventory inflows and outflows, and monitoring warehousing activities. This app provides end-to-end visibility to procurement processes, enabling store owners and warehouse floor supervisors to keep track of inventories.

9. Exam Study

Virtualization is changing traditional education with online distance learning opportunities. New learning platforms such as Coursehero, Coursera, Doordash, and Quizlet are at the center of traditional learning transformation. Already, schools are implementing software and adopting technologies to support this transformation. In responding to this shift, businesses in education and higher learning sectors may consider investing in these apps.

An exam study app is a virtual study app where students can meet virtually and revise for upcoming exams in a particular discipline. By using exam study apps, learning can be facilitated using discussions, study tools, and study materials. This app would definitely be a win for enterprises in research, academia, higher and Montessori curriculums.

10. Call Recording App

Cybersecurity is a rising issue in enterprise security especially with the uptake of digitization solutions in business processes. Unfortunately, despite the significance of cybersecurity in today’s online shopping, most customers still fall victims of phishing and spam calls.

Most businesses are investing and downloading call recording apps so that when they’re harassed by scammers, they can record, save and share the audio file with anyone. This app is critical for all enterprises that want to share scamming and phishing audio calls to internal personnel as a measure against cybercrime.

11. Tip Calculator

The tipping culture is forever changing and affecting businesses differently. This app has a calculator that allows faster entry of food bills when you’re dining with friends and family and you want to split the bill. The tip calculator calculates the total amount to tip. This app is a critical component for hotels, restaurants, and businesses in the hospitality sector where tipping is nigh.

12. Sell, Buy, Rent Apps

The sell, buy and rent app is just like the Facebook app but with added functionality. This app lets users hire products online, buy or sell. Apps like Airbnb, TripAdvisor, Expedia, Vrbo, and Plum Guide let you hire properties for a specified duration. However, a sell, buy, or rent app allows active customer-buyer engagements, facilitating property and goods transfer either through buying or renting out.

13. M-Commerce Apps

Mobile commerce, popularly referred to as M-Commerce, refers to shopping on a mobile device, especially a smartphone, tablet, or wearable. The future of m-commerce is bright with customers turning to mobile shopping solutions. This means that for forward-thinking organizations, a simple m-commerce app can put you ahead of competitors.

Mcommerce allows you to operate contactless ordering and delivery applications. This improves the entire customer service experience by using innovations such as virtual reality, artificial intelligence, and mixed reality. For instance, virtualization and mixed reality allows shoppers to try out new outfits before purchasing. That means that malls and fashion retailers must look at Mcommerce apps as the next frontier in retail fashion.

Contact NS804!

There’s no doubt that a superior digital retail strategy combines an intuitive, user-friendly digital store and a fully functional website. However, mobile apps are complementing digital retail strategies especially with the accelerated uptake of mobile solutions. Rising adoption of smartphones and infiltration of internet connectivity continue to define new shifts in mobile app adoption.

Contact NS804 to transform your business with intuitive mobile applications.

2022 Instagram App Updates (Changes, New Features Etc)

Instagram (IG) has undergone quite an evolution over the past few years as it seeks to fight off competition from other photo and short video sharing services such as TikTok.

Editing Reels

One of Instagram’s biggest changes in the last year was the introduction of Instagram Reels. A new update to Reels in 2022 is enabling users to introduce an editing tool. Users can now trim and re-arrange video clips in a few clicks. You can quickly record, trim, and post a Reel in less than a minute.

Instagram Hashtags

Instagram has launched dedicated hashtag pages to allow users to get behind certain causes and show support. They picked 25 hashtags to begin with, including #blacklivesmatter. Users can create fundraisers for these causes and seek support from people in their IG network.

Instagram DM Options

In messaging, Instagram has introduced an ‘Active Now’ section where users can see people who are online now. It’s meant to prompt people to use IG as an instant messaging tool. There is also a silent feature on DMs. This allows users to send a message without having a push notification sent to the recipient. This feature is useful late at night when users want to send a message without disturbing the recipient. There is also a new music sharing feature on Instagram where you can send a 30-second clip of a song to friends via DM.

Enhanced Tags

Instagram has also recently introduced enhanced tags where you can tag all collaborators on a creative piece of work. For instance, an influencer can tag their make-up artist, photographer, designers, and other behind-the-scenes personnel who put in work on a project. They’ve done this in a bid to help creatives find more opportunities by receiving credit from previous work.

Subscriptions

Another notable addition to Instagram in 2022 is subscriptions. They are testing three models or opportunities for monetization through subscriptions. For instance, a person can go live just for their subscribers. Another option is to have subscribers marked with a subscriber badge. This makes it easier to spot their DMs and comments. Another subscription option is for Instagram stories. 

The 5 Features a Business Needs in an App

The adoption of mobile phones alongside high internet penetration rates dictates new developments in smartphone usage. Already, mobile apps are dictating new frontiers in web experiences by offering chatting, browsing, and payment services.

Mobile apps are transforming legacy communication patterns by providing digital avenues for communication. A classic example is the chat apps: WhatsApp, Facebook Messenger, Instagram Direct, Line, Skype, and WeChat.

Research shows that mobile applications could generate up to $930 billion in revenues in 2023 alone. Already, shocking estimates show the power of mobile apps, reinforcing the talk of why it’s critical to get started with mobile apps. For instance, users spent over 3 trillion hours on mobile apps in 2021 alone.

The ever-changing face of mobile applications and the desirability of mobile apps to young demographics make it a target for tech-savvy enterprises. Most importantly, young developers are embracing application programming as a new frontier of mobile usability.

While apps are crucial in transforming legacy enterprises and shaping customer experiences, it’s critical to identify particular features that make apps desirable.

Important features a business needs in an app:

1. Usability

Usability is a critical consideration in any app development exercise. That means that developers must approach any mobile app development process with usability in mind. The app must be creative, simple, and easy to navigate. Most importantly, the app must focus on robustness and intuitiveness by incorporating the things people see in apps.

2. User-friendliness

Always aim for a user-friendly app design that’s simple to navigate and highly responsive. Navigation and responsiveness are the cornerstones of any successful app design work. Therefore, ensure that your business app is user-friendly and responds well to the evolving user needs.

Some tricks to make your app user-friendly include:

  • Focus on your target audience
  • Offer superior design
  • Prioritize user security
  • Optimize graphic and font size
  • Make wise use of push notification
  • Aim for intuitiveness

A user-friendly app is highly adopted and has higher retention rates.

3. Chat and call-back

Your business app must incorporate chat and call-back options. Business communication is forever changing, making mobile apps the go-to platform for business communications. Alongside emails, chatbots, and web portals, mobile apps offer a unique avenue for users, mostly clientele groups, to communicate and interact with brands.

4. Intuitive user interface

All apps must incorporate an intuitive interface, and proprietary, discretionary privacy. Users must own their information and privacy for apps to make meaningful sense to prospective users. The fact that enterprises are accelerating their app adoption efforts means that enterprises must find new ways to retain customers. One of these ways is by offering discretionary privacy solutions, including the possibility for privacy notifications in mobile apps.

5. Payment gateway

Payment gateway integration is a no-brainer for any business app. As a business owner, you are involved in the “money” business. That means that your services and products are sold or leased out to customers, making payment gateway integration altogether important. Therefore, a payment gateway is a critical feature of your business app.

NS804 – Aiming for Excellence!

Other vital tips for business apps include:

  • User experience is your ultimate objective
  • Always aim to deliver a superior typography
  • Aim for smooth edges, soft app elements, and creative color
  • The logo is the centerpiece of your brand positioning. Keep it first.
  • Remember to keep users updated. Users must not feel lost.
  • Be accommodative in scope. Let your app encompass many features and functionalities.
  • Aim for an interactive design. You can do this by testing, fixing, and testing once again.

At NS804, we guide businesses in mobile app development.

Contact NS804 to get started on your business app development journey.

Mobile Apps: Does Your Business Really Need One?

In 1997, Nokia designed a built-in version of the arcade Snake Game that many consider the first app. Over the years, the app market has grown extensively to capture different apps – for gaming, shopping, banking, and many other purposes. Mobile apps are widely being adopted to provide the best use in business process development.

However, it’s worth mentioning that most people perceive mobile apps as a reserve for large enterprises. Most think that mobile apps apply only to established, reputable brands that have a reputation to protect.

Well, if you think mobile apps are for big-boy enterprises like Amazon and Walmart, you’re mistaken. More and more small businesses are adopting mobile apps after understanding that an effective digital strategy transcends beyond simply having a mobile-friendly website.

Undoubtedly, e-commerce has been phased out by mobile commerce, as evidenced by the accelerated adoption of mobile solutions by retail establishments. Today, more than ever, you’ll realize that most enterprises you interact with have a custom app – be it a spa downtown or a corner coffee shop. If you’re not sure whether your business needs a mobile app, here’s what to look out for.

Nine reasons your business needs a mobile app:

1. Customer Visibility

Customer relationship management is taking a new turn with exciting developments in custom mobile apps. The growth of mobile apps allows businesses to connect and reignite touches with their most loyal customers, reinforcing trust, loyalty, and retention.

Statistics show that the average American spends two to four hours a day on their mobile devices. While only a handful of apps make up a bulk of this usage, it doesn’t change the fact that every user has to unlock their phones and scan for apps. Being “available” with a custom business app can be an advantage because it requires a user to spot your brand and their mind subconsciously records your business.

2. Marketing Channel

A custom app can translate into an excellent sales channel, especially if used with diligence and tact. Apps serve diverse functions. They can provide information, store data, process trends, and report insights. One of the biggest advantages of having a custom mobile app is that all the information you’d like to convey to your customers is right at their fingertips.

You’re getting closer to reinforcing your interactions with your customers through features like push notifications. You can remind customers about your services and products. Thus, there’s no doubt that mobile apps are transforming outreach by reigniting touches with clients and maintaining relationships.

3. Customer Connectivity

Smartphones are one of the most personal things; they harbor our personal information – email addresses, credit card numbers, and addresses. Statista reports that 90% of the time spent on a smartphone is spent on downloaded applications.

With mobile apps, businesses can connect with clients on the go. Some offline apps don’t need an internet connection which means that users can constantly check new updates, access notifications, and interact with other users. So, if you find a pressing need to connect with clients on the go, a custom mobile app can be an ideal solution for your business growth.

Industries and companies that can connect with clients on the go include:

  • Transport and logistics. Railway, airline, and sea transport companies can use mobile apps to connect with passengers and allow them to book tickets and do in-app purchases.
  • Travel and tour. Travel and tour enterprises can reinforce their relationships with clients. These firms can use mobile apps to; advertise destinations, arrange bookings, and launch virtual tours.
  • Mining. FIFO jobs present opportunities for professionals and technicians who want to work away from home. Thus, mobile apps that enable FIFO workers to connect with their families directly while reporting and tracking progress remotely is a win.

With the above examples, it’s clear how mobile apps can bridge gaps in multiple sectors and industries.

4. Building Brand Recognition

A custom mobile app can immensely contribute to your business and brand awareness. Below we break down brand recognition into two separate parts to understand how mobile apps can help strengthen your brand.

  • Brand. A mobile app is like a blank paper, an empty signboard. You can make it fun, stylish, entertaining, functional, or informative. But what you want is to create an app that has features your customers will like; an app that’s well-designed and beautifully branded.
  • Recognition. The more often you engage users with your app, the higher their likelihood of interacting with your products or services. Higher app interaction translates to brand awareness and leads to purchases. In advertising, this aspect is called effective frequency. Essentially, seeing or hearing your brand about twenty times is what makes it recognizable or truly noticed.

So, mobile apps are classic channels for fuelling brand recognition.

5. Customer Engagement

Customer engagement is an essential aspect of positive customer relationships. Signs of poor customer engagement include slow welcome, unfriendly gestures, keeping customers waiting, and inflexible appointment times.

Whether you’re selling insurance or renting out gym floor spaces, your customers need a way of reaching you, anytime and anywhere. Having a helpdesk or a messaging feature in your app can make a difference in how you handle customer communications.

For instance, OpenTable designed its business model around customer engagement. Instead of calling restaurants or fast-food chains for a table, OpenTable’s management made it easy for customers to book online on their mobile app. Now, if you think about it, you’ll realize most customers prefer to speak to you via text instead of the phone.

6. Market Competition

Many businesses are gradually adopting mobile apps to streamline their processes: performance, customer engagement, procurement, and spend management. Nevertheless, it’s crucial to note that business apps are still at their nascent adoption stages these days. And this is where you can leap ahead of your competitors. It’s advisable to offer a custom app for your small business and exemplify your forward-thinking approach.

7. Customer Loyalty

Shifts in customer shopping behavior are clear indicators that your business is ready for a custom app. The most important reason you should consider investing in a custom mobile app is customer loyalty. With all the melee and noise out there – billboards, Facebook ads, road sign banners, flyers, flashing signs, coupons, and newspaper ads, we slowly lose our impact on clients because they’re overwhelmed by immense advertising.

Now, it’s time to go back and make a sincere connection with your customers by making them loyal lovers of your product. While a mobile app may not save your business, it’s a way of coming closer to your customers and being just a finger away from your prospects. Custom business apps provide a way of connecting customers with support providers and strengthening client bonds. So, if you’re looking forward to transforming positive customer relationships into lasting value, look no further: custom mobile apps provide lasting solutions.

8. Business Process Optimization

Having a mobile app gives you the option of developing an app for any purpose. For instance, you can have an app that facilitates interactions within the workspace. Alternatively, you can create an app that supports the exchange of files, aggregates statistics, monitors and manages processes.

The significance of mobile apps is that they can effectively be used for the organization and automation of business processes. The creation of products for internal use by the organization is a common practice. With a custom mobile app, you can ensure employee interaction regardless of location. Changing work cultures and emerging “work-at-home” patterns underscore the need for mobile apps.

9. Smart Analytics

Data is the backbone of most business processes because data-driven decisions inform business processes. With a business app, you can collect vast volumes of data for further analysis. For instance, you can collect data that enables you to understand shifting customer preferences, shopping habits, and app usage patterns. Mobile apps can help you know what areas and functions of your business are most important and which ones are least important.

NS804 – Powering Business Transformation with Custom App Solutions

Not all enterprises optimize the power of their websites, let alone custom mobile apps. If you happen to be among the first to adopt mobile app solutions, you can confidently reinforce your market position and edge out the competition. Mobile app solutions provide immense benefits and stand to transform your enterprise’s growth efforts.

You can contact NS804 for inquiries and solutions on mobile app development.

 

9 Signs Your Business Is Ready for a Custom App

Most enterprises see a paradigm shift in their success when they build a website and provide more information and tools for their customers. However, some businesses may even see more success if they create a mobile app.

The adoption of mobile apps has accelerated business development in several frontiers – customer service, employee performance, operational efficiency, and productivity. The rising adoption of mobile apps by enterprises is due to the increasing smartphone ownership and higher internet penetration rates.

But how can you determine whether your business is ripe for a custom mobile app? And once you decide whether you’re ready for an app, how do you figure out what to put in the app? Below, NS804 lends its expertise to discuss clear signs that your business is ready for a custom app.

1. Business Development

If your business is facing declines, it’s a clear indication that you’re not engaging with your customers right and adapting to new trends. Businesses must consider adopting an app but only if it adds substantial business value. Today, mobile apps are being used to increase employee performance and productivity by optimizing business processes to improve outcomes and productivity. The business app empowers workers, enabling them to stay connected and obtain real-time insight in and outside the office. Business apps increase engagement, boost loyalty, retention, leading to improvements in business process development.

2. Competition is Adopting Apps

When your competitors are increasingly adopting apps, it indicates that times are changing and so should you. Look around at your competitors and you’ll realize that they more likely have an app. Customers and normal folks are becoming connected, underscoring the importance of a mobile app for your business. However, before developing a custom app for your business, ensure that it links to your website, has push notifications, and supports contact information.

3. Slow, Manual Processes

Humans are slow being with a limited capacity to collect and store information. However, machines present classic opportunities to run several tasks simultaneously and store huge chunks of information datasets in one place. If a company lacks resources to automate manual processes, it’s a clear sign it needs a mobile app. In addition, if the business keeps relying on outdated, archaic machines, equipment, and systems, it’s a clear sign it’s lagging in technology adoption. Businesses and organizations that still rely on outdated systems show a desire and the need for a custom mobile app.

4. Customers Struggle Accessing Your Brand

If a mobile app would give your customers greater access to your brand, then you need to invest in a custom app solution. An app is created to provide customers access to a portal for personalized services, at any place and time. An app translates to greater communication between the business and its prospects. So, if your business struggles connecting with prospective clients and customers, it’s a fool-proof sign that you need a custom mobile app.

5. Customers Would Benefit from Offline Access

Mobile apps have the benefit of being accessible even without an internet connection. That ensures they are functional even in situations where there’s simply no internet connection. Offline access is an essential element in giving users a better experience, and ensuring that users download and use your app. So, if your customers benefit from accessing the tools that you offer, information, profiles, content, and shopping, it’s a sign that you’re ready for a custom app.

Here are some customers who may benefit from an app that’s available offline:

  • Customers who are using your app for traveling purposes, such as traveling itinerary or looking for directions to a remote camping location
  • Impatient users who don’t want to depend on slow and unreliable internet connections to reap fast apps
  • Consumers and users based in rural and regional locations would highly benefit from offline apps because these locations have poor internet connections.
  • If your app is precise and offers a few target features or specifications, offline accessibility would be an easy model to deploy to customers. This means that customers would access every feature in your app without an internet connection.
  • Consumers who want to access diverse content such as blogs, eBooks, videos, music, and podcasts in transit. Spotify is an ideal app that can be accessed offline. In addition to how much internet streaming for long hours, it would take, think about internet connectivity on highways. Offline access makes sense where there’s a demand for internet streaming for prolonged hours.

Your business is ready for a custom app if your customers would benefit from offline access!

6. Market Gap to Fill

There are over 10 million apps in the market right now. So, with a staggering amount of digital resources available to consumers, it’s crucial to think about what your app idea can do that other apps cannot do. If there’s a market gap your business could fill with a custom app, it’s a sign that your business needs an app.

Case in point, following the Covid-19 pandemic, Walmart reinforced its e-commerce capabilities with a robust app model. This transformation was intended to overhaul the traditional e-commerce experience with a more modern, high-tech retail experience.

Walmart mobile app for iPhone and Android lets users browse products, search and buy merchandise in different locations. Walmart has achieved massive cost savings and optimized retail opportunities amid a crisis. So, if there’s a market gap you can bridge, it’s an indicator that your business needs a custom mobile app.

7. Siloed Information

Today, data is being used to optimize business processes and to provide the best use. Connected IoT devices offer the possibility for collecting harnessed data, processing, and drawing insight from stored data. However, traditional organizations have information stored in central databases that are managed by authorized personnel.

If you find yourself relying on centralized data points, it’s an indicator that your enterprise has not evolved with time, and you’re still relying on siloed information. Mobile apps extend the possibility of collecting information from different sources and distributing this information to several users. The interoperability (interconnectedness) of devices and systems ensures easier and faster information transfer, promoting collaboration and improving productivity.

8. Fewer Sales Channels

This is one of the reasons companies give for integrating mobile apps into their business models. Undoubtedly, mobile apps provide additional sales channels that companies can use to bolster their revenues. Mobile apps simplify the task of buying or acquiring customers. For instance, if a mobile app offers the possibility of paying for products without ordering or going out to the store, it can become an efficient solution for the sales channel.

9. Inefficient Communication with Customers

Traditional communication applications like Skype, WhatsApp, and Hangouts have been nifty for companies. However, sometimes transferring important information like reports and files to multiple users and managing minutes can be difficult with traditional applications. Not only is internal communication solved by mobile apps, but communication with customers and prospects is also made agile and faster. For instance, the ticket system can respond to incidents to avoid communication problems.

NS804 – Accelerating Your Mobile App Adoption

At NS804, we believe that knowing the difference between “necessary” and “useful” will enable you to decide whether you need to hire an app development company to simplify your process, or whether you want to do it alone. Identifying signs like manual processes, system upgrades, inaccessible information, and inefficient procurement methods indicate that your business needs a custom app.

You can contact NS804 for inquiries and solutions in custom mobile app development solutions.

Mobile App Development Best Practices

The rising adoption of mobile apps has been driven partly by changing consumer lifestyles. The accelerated uptake of mobile applications is due to the increased need by consumers to shop, bank, communicate, and socialize on social platforms. Thus, mobile apps will continue to have diverse applications in many users’ lives.

There’s no doubt that as the world continues to move faster, business people, from frontline staff to executives, will want to draw insight into their business processes. That’s why NS804 launched mobile app development for individuals and businesses, putting the power of AI-driven and search analytics in the hands of executives and employees.

The global mobile app market was estimated to be $154.05 billion in 2019, and it’s projected to grow at a compounded annual growth rate of 11% from 2020 to 2027. The demand for mobile apps will grow mainly due to internet infiltration, smartphone proliferation, and emerging technologies such as; artificial intelligence, machine learning, and the cloud.

Although the global app market is expected to grow, generating millions of revenues to companies and reaching out to millions of new users, experts predict that not all apps will meet the evolving demand for new apps. That is why 80% of apps developed nowadays fail.

Below, we look at mobile app development best practices:

Mobile App Development Best Practices

1. Unique Value Proposition

Many individuals and start-ups fail to establish an original idea for a mobile application and copy their competitors. Without a unique value proposition, your app is likely to fail and get lost in a myriad of apps out there.

2. User Experience

According to research by Intechnic, users abandon downloaded apps after three or fewer attempts if they find the app problematic. The reason users have a poor app experience is due to unintuitive navigation, long loading times, low latency, and a long registration process. It’s advisable to blend intuitive and useful experiences in the following ways:

  • Reduce the effort required by users to get what they want
  • Break large chunks into smaller manageable portions
  • Offload tasks by setting smart defaults
  • Allow users to save actions and re-engage later. Users expected to continue the browsing journey after leaving the app for a while
  • Focus on user goals but avoid overwhelming users with too many actions
  • Home the pinboard setup – ensure simple walkthroughs, faster email setups followed by onboarding.

A superior user experience leads to higher conversions and retention.

3. User Interface

Make app content the interface and remove unnecessary elements that do not support user tasks. Cards are considered great elements to display actionable content. And it’s advisable to keep the app interfaces light. Remember that the most successful apps are focused on a limited set of features. So, limit your feature set and prioritize what’s important, and cut off the clutter.

Another way of improving the user interface is by using a typeface that works perfectly well in different sizes to maintain usability, functionality, and readability in every endpoint. In addition, use adequate contrast for text because insufficient contrast makes the text blend with the app’s background. Strive for a minimum contrast of 4:5:1 for image text and body text to achieve sufficient contrast.

Other tips for making interfaces invisible include:

  • Use content prioritization to improve the UX and simplify the UI
  • Use direct and simple language for clarity
  • Use legible font size

The user interface is the browsing surface of any mobile application and the lifeblood of any user engagement and user retention.

4. Problem Solving

Most businesses fail to define a specific user problem and thus do not solve a specific demand. If you design an app that’s fully functional and provides a superior user experience but fails to solve a problem, your app cannot be successful. A well-defined problem may sound something like this, “I am a young professional who’s focused on my career and professional development. I work long hours and do not have time to prepare healthy meals. I want to eat better and to pursue a healthier lifestyle.”

5. Monetization Strategy

Businesses conduct thorough market and consumer research, define their goals, prioritize their strategies and build an app that solves users’ problems. However, they still fail to make money off their app development efforts. That is due to the lack of a good monetization strategy. By launching it, you might attract and retain users but still fail to monetize the app.

6. Prioritize Security

It may not seem like a pressing concern right now, especially at the nascent development stages. However, when you critically think about your app for a minute, you realize it will have tons of sensitive information and data. The app will hold information about the company and its stakeholders – customers, employees, suppliers, and partners.

Depending on what your app is used for, you could be collecting sensitive payment information such as credit cards. You’ll have access to information such as phone numbers, email addresses, and everything else provided. It’s your responsibility as the app owner to protect your data. That’s why you need to prioritize security from the onset.

Users may hesitate to provide you with their information if your app is insecure. If security gets breached, it will have far-reaching implications by damaging your brand and making it impossible to recover. One best practice for mobile app development is to use encryption like the two-factor authentication TFA to protect sensitive data.

7. Test and Test Again!

Tests need to be run throughout the app development process. Don’t wait until the end to test the app’s performance, that’s too late to notice any anomalies. It’s much harder to identify and solve problems if tests are not run periodically. One best way to test your app development is with beta testers.

You can try using online resources and tools from the Beta Family to put you in contact with superior testers. You can identify crashes, bugs, and even error reports with beta testers. If you cannot run diagnostic tests yourself, outsourced mobile app developers can assist you with your app development process to ensure a smooth and successful delivery.

8. Simple, Discoverable Navigation

Navigation should inspire users to interact and engage with the content. The navigation should be implemented in a way that supports the structure of the app without bringing attention to itself. The navigation should be accessible and discoverable without occupying too much screen space. Indeed, navigation should accommodate the needs of the app users.

To make navigation simple and discoverable, assign priority levels to common user tasks. Give prominence in the user interface to destinations and paths with frequent use and high priority levels. Ensure that navigation is available at all times, not just when users anticipate using the app. Minimize the user’s memory load by making features available and ready to use.

Other ways to make navigation simple include:

  • Communicate location using location indicators
  • Icon and graphics elements must help users understand menu options
  • Make interaction easy
  • Hidden navigation affects engagement, slows down exploration, and confuses users.
  • Reduce search efforts. For instance, if “search” is a primary function, it should be in front of people. You can display the “search” icon at the top or have a reference that activates search mode anytime and anywhere.

Simple navigation with labels and icons helps with user experience, interaction, and retention.

NS804 – Accelerating Your Mobile App Adoption

NS804 provides superior mobile app development solutions. As a partner from concept to completion, NS804 works with individuals, businesses, and market leaders to identify and optimize market opportunities with innovative app solutions. With specialties in IOS, android app development, minimum viable product MVP, and app optimization, NS804 can help you bridge any development gaps.

Contact NS804 for superior, best-in-class app development solutions.