As we enter 2023, many appreneurs and captains of industry wonder if there are things they can improve with a mobile app. Yes, there are plenty of things that a mobile app can make better! Yet the longer answer is a bit more complicated, but that shouldn’t dissuade anyone. Just know that mobile apps still present much-untapped potential for those willing to go the extra mile.
In January 2007, the late Steve Jobs introduced the world to the first iPhone. For some, this unassuming mobile device presented the future. And for others, it was seen as nothing more than a fad that would soon pass.
Finding himself in the latter camp, former Microsoft CEO Steve Ballmer dismissed the iPhone for its high price while Microsoft was already selling millions of phones. But nine years later admitted that he was wrong in a Bloomberg interview.
So what does this tell us about the state of the tech industry? For one, it’s a very unpredictable industry, even for the most prominent players. And secondly, it’s an industry that often rewards those players willing to push the envelope or gain a first-mover advantage.
But Apple didn’t create the first smartphone since IBM’s Simon previously launched in 1994. Nevertheless, Apple launched the iPhone at a time when digital mobile networks and mobile phones already enjoyed wide availability. And, in a way gained a first-mover advantage in a sector largely ignored by its rivals.
Since the launch of the first iPhone, an entire industry and the world have radically transformed. Over the past 15 years, we’ve experienced innovative and life-changing mobile apps. Now, it’s time to see what we can improve with a mobile app in 2023 and beyond!
1. Use Augmented Reality (AR) & Virtual Reality (VR) To Enhance Education
While AR & VR are not new technologies, they’re still overwhelmingly ignored by most mobile app developers. Sadly, this is a huge oversight leading to the creation of many underwhelming and knock-off apps in the marketplace. After all, how many to-do list apps and tower-defense mobile games do users need or want? Not that many if you were to practice due diligence and thoroughly research the app marketplace.
However, users want apps to take advantage of additional features and horsepower their newer smartphones offer. And that’s because most current mid-range mobile devices can deliver impressive AR & VR experiences. Moreover, the education sector requires mobile apps that help explain complex subject matter in an approachable manner.
Think of a class of biology students that need to learn the location of each organ in the human body and what function each serves. A 2D diagram or representation of the human body and each organ may serve this purpose adequately.
But humans and their organs are not flat, so a 2D depiction is never ideal. Instead, it’s better to tap into the 3D power of modern smartphone graphics processing units (GPUs) and depict the human body as realistically as possible.
And with the additional functionality of AR, a student may pass their smartphone over a body part. The app will use the camera to film and detect the body part and then superimpose the innards of this part on the screen.
Furthermore, VR functionality will allow for a full 3D flythrough of the human body while the student controls the entire process. It will feel like playing a game, but the student will gradually learn where each body part is through their spatial awareness, which the VR experience will continue to hone.
2. Business Processes Can Improve With A Mobile App
The business world is undergoing significant change due to current global events. An armed conflict in Europe, supply chain disruptions, global chip shortages, tech layoffs, and a looming recession will make 2023 a challenging year for many. Businesses that haven’t prepared for these scenarios may not make it through this difficult period.
But what can businesses do to improve their survival rate and even thrive in 2023? They need to look at all their business processes and consider how these can improve with a mobile app.
Since many businesses need to perform many tasks with fewer employees, it’s crucial to look at automation. And mobile apps not only help with automation but can take it to the next level with the correct implementations of artificial intelligence (AI) and machine learning (ML).
Consider an e-commerce app used by customers that regularly order computer chips. But as mentioned earlier — there’s a global chip shortage — and many customers won’t receive their orders. Or they won’t receive their orders on time, causing them to take their business elsewhere. But it’s possible to get a different result with an AI & ML-powered e-commerce app.
AI can deliver a human-like response to all customer inquiries through the app’s chat feature. If a chip isn’t available, the built-in AI chatbot will notify the customer and suggest alternatives already in stock. And possibly, offer a discount to entice the customer. Thus, instead of leaving, the customer will likely complete the purchase.
And a well-implemented ML algorithm will learn customer order patterns and analyze these in detail. Then, it can pre-order items that customers will likely want and ensures that the company storeroom always has in-demand products in stock.
3. Social Media Automation To Allow Staff To Do Their Jobs
While there are several good social media automation apps in the marketplace, you may want to custom-build one for your organization. Perhaps, you don’t want your employees to waste precious company time on Facebook and Twitter. But you don’t mind them engaging with their colleagues and company stakeholders on an internal social platform.
You want staff to freely share crucial information that helps the company reach its goals. And you want them to easily find and contact key people in the company, even if they’re overseas.
However, spending too much time, even on this internal platform — will adversely affect productivity. To counter this problem, you’ll need robust automation features that keep staff focused on their daily tasks.
But what form will these automation features take? Staff should be able to upload and organize all kinds of file formats and media content. And this process should be intuitive with few touch gestures.
Furthermore, staff should be able to schedule when to send files and who should receive them. And receipt notifications should be non-disruptive so that staff members aren’t inclined to look at their phones every time a file reaches a recipient.
Another area where automation enhances the social media experience is finding vital information quickly. Perhaps, certain staff members took part in a training program and posted this on their timelines. Yet not all staff have added hashtags, so searching for all these posts may prove time-consuming.
But an AI-powered search function will find all these posts in mere seconds. And it’s possible to set it so that it notifies the user whenever other staff members take part in the same training program in the foreseeable future. Knowing which staff members have received training can help with assigning them new assignments.
The Bottom Line
As we’ve already revealed, there are several things one can improve with a mobile app. The education sector and enterprises of all sizes can benefit immensely from the correct mobile app implementation. Contact NS804 to learn how we’ll help you create incredible apps that will empower you in 2023 and beyond!