Custom app development seems challenging, but it’s the best way to create amazing applications. While templates promise an easy and quick turnaround for mobile app developers, these seldom deliver optimal results. Businesses and professional developers don’t want to release apps that look and feel second-rate. Instead, they prefer to release apps that improve their reputation and enhance user engagement. We provide several reasons why you should custom develop your next app below.
1. Completely Custom Look Unlike Any Free Templates
When developing an app, it’s often a good idea to consider the options available to you. Do you build it entirely from scratch by taking the custom app development road? Or do you use free templates that will radically reduce initial cost and time factors? The latter may seem more enticing, but it’s not the wisest choice if you want your app to stand out.
Ideally, you want your app to be a showcase for your unique brand. You want your User Interface (UI) & User Experience (UX) to comply with the Visual Brand Language (VBL) that defines your company. Free cookie-cutter templates won’t do your brand justice, as the colors, shapes, and typography won’t match with your VBL. Thus, you’ll ultimately cheapen your brand and cause users to either question your design choices or disengage altogether.
But if you choose the custom development option, then you can make your app shine. Your application will fit your company’s existing product range, which reassures existing customers and makes it appealing to new users. Moreover, the development team won’t need to modify and shoehorn the boilerplate code and free templates. That gets messy, quickly! Instead, they’ll build the app from scratch and enjoy the benefits of a cleaner and more maintainable project.
2. Extend Specific Business Functions
Another benefit of developing a custom mobile app is that it’s easy to add or extend functionality. In particular, you’ll want to extend specific business functions that facilitate more efficient customer interactions.
At first, you may decide to release a Minimal Viable Product (MVP) to test the waters. Then, once your app gains traction, you’ll want to add functionality that will bring users closer. These could include in-app purchases that allow users to buy products and services, a point system to build customer loyalty, and social media integration to allow users to share your company’s content in a fun way.
3. Give Users Something New
We can’t stress enough how important it’s to keep users engaged. Even after a successful launch, your app can quickly lose traction if users become bored. After all, they have tons of other cool and innovative apps to choose from in the App Store and Google Play.
Make sure to keep your app fresh with regular updates and by adding new features that excite users. Always listen to feedback since users often request features that will enhance their experience. However, only add new functionality that fits your custom mobile app and business goals. For example, some users may request the addition of Augmented Reality (AR) functionality. But this won’t work well with your e-commerce app and unnecessarily drive up development costs.
4. Increased Compatibility
Mobile devices and systems continuously evolve, which means that appreneurs should keep up with the latest developments. If we take a quick look at the global mobile operating system market, Android’s leading with a 72.48% market share while iOS comes second at 26.91%. This bit of information may entice you to support the Android platform for your upcoming custom mobile app.
But which Android OS should you support since there are so many versions?
According to AppBrain, Android 10 leads with a 34.2% market share, Android 9.0 (Pie) at 23.1%, and Android 8.0-8.1 (Oreo) at 17.1%. By supporting these versions, you’ll inevitably increase compatibility with the most current devices and systems. It’s also worthwhile updating your older apps to run well on recent generations of operating systems.
5. Improved Security Features
In recent years, a plethora of high profile hacking cases has made the news. And with the COVID pandemic and subsequent lockdowns, more people are working from home than ever before, which has only increased the rate of hacking attacks. Thus, businesses and individuals have become increasingly sensitive to these types of incursions.
There’s nothing worse for your reputation if hackers use your app as an attack vector to illegally access users’ mobile phones. That’s why the custom app development process should always encompass the most effective security features. Include two-factor authentication that users can enable, giving them extra protection and peace of mind.
6. The Latest Custom Mobile App Features
Take the time to simplify your UI & UX to make your app more accessible to a wider demographic. Furthermore, include customization features whereby users can easily change background images, colors, and fonts. Don’t forget to add a night mode to protect users that suffer from light sensitivity. And include an offline mode so they will continue using your app during Internet outages.
7. Make Changes When You Want
Your app won’t remain static. It’s a dynamic product that will undergo change during the development process and after its launch. However, templates and platforms often hinder these changes since they come with existing assets and code. Therefore, development teams have to waste valuable time modifying code and templates to suit their needs.
But this isn’t a problem with a custom solution that’s more cohesive. Developers know how every piece of their application operates and to implement changes without introducing new bugs or breaking it altogether.
8. Match Your App And Business Goals
Always consider your business goals when embarking on the development process. And ask yourself what you want to achieve with your upcoming app. Very likely, there’ll be an overlap between the direction of your app and your business goals. But you’ll only be able to achieve great results with a custom solution since it’s hard to find templates that will match your business goals down to a tee. Keep your vision focussed, and build your app in a way that makes it entirely your own.
9. Professional App Developers
It’s easy finding freelancers on various job boards and freelancing platforms to develop your app. But is that a good idea? Well, if you’re working on a hobby project and just want to test the waters, hiring a competent freelancer could be feasible. But if you’re developing an app for your business and expect professional results, then you’ll need to work with an agency.
Freelancers will often play up their list of credentials to attain work. And while some freelancers do good work, they seldom stick around to offer support after the project ends. This leads to problems, especially when you need to fix bugs after you’ve launched your app. You’ll find that the freelancer has moved on to the next project and isn’t available for fixing bugs.
Agencies, on the other hand, are far more accountable to their clients. They have a reputation to uphold and must comply with various laws and regulatory bodies to stay in business. Any reputable agency won’t leave clients high and dry if they experience issues with a finished app upon or after release. They’ll offer their advice, expertise, and support during and after development. And if you’re seeking mobile app development in Virginia, then don’t hesitate to contact NS804 to assist you with your custom app development endeavors.