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Product Market Fit Mobile App Checklist

Conducting a PMF Checklist, Pre-Market

Market-research is arguably one of the most  how and when to launch a product, in any given market. No matter the market, or the product, entrepreneurs and investors should conduct their due diligence. This includes conducting a product market fit. In other words, this is a sort of another product-viability check. The product market fit checklist is one of the last steps to take before launching.

As such, the product market fit should be more definitive than the earlier product viability phase. Although the two phases will have some overlap in function. The product viability tests focus on developing a minimum viable product and finding investors. While a PMF is more about ensuring that the product serves the intended market.

Understanding Product Market Fit

To properly conduct a product market fit that yields powerful insight it’s important to comprehend what exactly a PMF is. ASAP Developers defines this in as simple terms as, “having the right product for the right market.”

Unfortunately, there are no real qualitative data points to track when it comes to product market fit, or PMF. This makes it hard to standardize a measurement process related to PMF. However, there are ways to gain qualitative insight on product market fit, and make informed decisions regarding marketing, product-launch, and other important factors.

For example, a company can conduct stakeholder surveys to gain feedback. Other PMF insight comes from engagement metrics.

In the mobile app market, conducting a product market fit should include a few standard tactics.

  1. Keyword Search Volume: The app stores track data that is very valuable to mobile app developers. One instance of that is keyword search volume. This is a list of the most commonly searched words in the app store. Access to this data is greatly beneficial to mobile app developers that want to know what the people want. Understand the need first.
  2. Conversion Metrics: Once the app is up and running, or perhaps a beta version of it, the developers can track important conversion metrics. These metrics relate to how many users the app is gaining, and other insightful data points. Having a full picture of this data allows app developers to further optimize their app for the app-store, and bolster their conversion rates.
  3. Retention and KPI’s: This is another element that can be tracked once the app is up and running. Hitting certain retention benchmarks is extremely crucial to mobile app developers. In such a super-saturated marketplace, users are a hot commodity, and retaining gained users should always be a main priority.

A Final Word

Understanding product viability is crucial to mobile app success. Developing apps that aren’t just entertaining, but solve a user problem is a sure way to increase downloads, sales, and revenue. With mobile apps seeing larger user bases than ever before, now is the time to turn your mobile app dream into a reality. Get in touch with NS804 today to start the conversation about your mobile app idea.

COVID-19 and The Rise of Custom Mobile Apps in Business

The Rise of Custom Business Mobile Apps During COVID-19

COVID-19 has drastically changed the world. From simple things like social distancing and eating out. To a much larger scale like international travel bans, and broken supply chains. Simply put, COVID-19 has had a massive impact across the globe. In order to adjust to the new normals, companies and organizations have had to be agile and innovative. As a result, there has been a higher priority placed on the development of custom mobile apps.

Business leaders across the globe recognize the long-lasting impact of COVID-19. Plus, the shift to a fully-remote work environment brings its fair share of challenges. In order to help smooth the transition to fully-remote work environments, while maintaining efficiency, businesses have started to use custom mobile apps.

These apps range in functionality. From real-time data presented through an AR lense, to simple communication solutions. In fact, TechCrunch reports that mobile app spending is to double by 2024 despite the effects of COVID. While the entire economy got hit hard by the pandemic, mobile app use soared.

Mobile App Resilience

There are many reasons that mobile apps and mobile app technology have been so resilient to the pandemic. While COVID wreaked havoc on society, society turned to technology. As the travel bans, and stay-at-home orders rolled out nationwide, more and more people turned to mobile apps for any number of reasons. Mobile apps like Tik Tok and Zoom saw a massive boom in usership, and revenue growth, but existing mobile apps weren’t the only beneficiary.

One of the driving growth-factors in the mobile app market during COVID is the need and desire for human connection. The need for human connection coupled with a major reduction in recreational activities, made the perfect storm so to speak. This put the market in a unique position. A position in which entertainment and human connectivity were more valuable than ever before.

As more and more companies turn to mobile apps for solutions, the industry surge might last longer than first expected. Companies are turning to mobile apps for all sorts of solutions. From solving communication issues, adding layers of additional data, to making operations more agile. Mobile apps have a wide range of real practicality.

To maintain a competitive edge, companies need to adjust for a post-COVID economy. This is where custom mobile app development comes in. Investing in a custom mobile app is becoming a standard practice among industry leaders.

Go Mobile Now

Companies with their own custom mobile app see a myriad of benefits from the venture. One of the benefits companies see is the formation of custom solutions for custom problems. On top of this, organizations with a custom mobile app have their own dedicated user base. This in turn leads to higher conversion rates, and more loyal customers.

To learn about more of the benefits a custom mobile app could offer your company, visit NS804 today. Get in touch, and watch the dedicated NS804 mobile app development team turn your mobile app dream, into a reality.

Mobile App Usage in COVID-19 and Beyond

Amidst this global COVID-19 pandemic economies everywhere are struggling. While countries and governments play a continual game of tug-of-war in an attempt to find the right balance between prioritizing public health, and re-opening markets; entrepreneurs and innovators alike are already looking toward the future of business. With remote-working likely to become the norm, an already bustling market-sector, the mobile app industry, are sure to be even more crucial in the day-to-day operations of businesses domestically and globally.

In the industries that are managing to continue operation during the pandemic, remote-working is already being integrated on a wide-scale effort. News anchors and radio-hosts are broadcasting from home, late-night hosts are delivering their entire shows from home, and musicians are holding virtual concerts. In these hard times people are proving resilient all across the world, adjusting to the new normals and banning together virtually to share hope.

The Future of Mobile App and In-App Spending

While many industries are feeling absolutely gutted by COVID-19, mobile apps and in-app spending are actually showing to be quite sturdy. According to Sensor Tower, the compound annual growth rate (CAGR) of the in-app-purchase market was projected at 15.7% prior to stay-at-home orders, and other COVID-19 related impacts. However, the adjusted CAGR between now and 2024 is less than one percent lower at 15%, pointing toward an amount of $171 billion spent in apps and app-stores by 2024, which is double that of 2019.

According to the same report, mobile games will surprisingly see an immediate benefit from the pandemic over the next 9 months or so, with a startling 33% projected growth rate vs. as shallow as 10% growth in years past. The gaming industry, and more specifically the e-sports industry, was already becoming a major player in the global-market with e-sport world championships for games like League of Legends reaching an audience of 100 million in 2019.

As physical sports shut down across the globe, besides the NFL which is still planning for a full season, e-sports are even gaining popularity on betting-apps like FanDuel and DraftKings, adding to their fanbase, increasing their reach, and ultimately helping e-sports ‘step out of the shadows’. With Twitch seeing an increased viewership of 10-12% and Italy seeing a 70% increase in live-stream gaming; the e-sports industry remains a strong sector of the mobile-app market.

With consumer in-app and in-game spending remaining consistent, and an expected influx of mobile-app adoption in businesses and communities worldwide, plus the innate human-interaction available through gaming together: the mobile app industry is one of the few that looks to remain steady for years to come.

Developing Apps Amidst the Crisis

As the world rapidly shifts and adjusts to the volatile global environment, it might seem like the wrong time to pursue a venture like mobile app development, but looking at the data, TechCrunch estimates that first-time app downloads will be up 22% from 2019, reaching 140.3 billion in 2020. Mobile games are seeing a direct boost, with a year-to-year growth rate of 30% between 2019 and 2020 compared to 10.4% between 2018 and 2019. The growth should continue for years to come, as mobile games are projected to account for 41% of new installs by 2024.

Entrepreneurs are always the pioneers, and the future of business is the newest frontier. No one really knows what the world is going to look like after COVID-19, but a lot of companies never want to be blindsided like this again; meaning there’s a high demand for reliable mobile-apps that allow for businesses to operate as normal in a fully-remote environment. In the wake of COVID-19, remote-work will very likely be the norm; and getting an early jump on things is what being an early-adopter, entrepreneur, or market-influencer is all about.

Beyond companies and corporations, artists, performers, freelancers, entertainers, athletes, and independent-contractors across every market and every industry will need mobile-tools that enable their continued practice on a remote or semi-remote basis.

The Mobile App Market Stays Strong

The mobile app market is staying strong during the COVID-19 pandemic, and actually offers a lot of opportunity during these unprecedented times and economic uncertainty. There is never truly a ‘right time’ to pursue a new venture, and sometimes the idea itself is as valuable as the end product. NS804 recognizes that not every individual is equipped with the skills necessary to take an idea for an app all the way to fruition. In fact, it’s a very common reason app ideas are never pursued in the first place.

Creating accessible, consumer-friendly mobile app development is NS804’s specialty. Beginning as a game-development company before expanding into social, event, and business app development – the goal of NS804 is to allow anyone with a great app idea access to the help they need to see it become a reality.

What Will Make the Users Happy? Five Key Elements of Great UX Design

As a mobile app developer, your goal, like everybody else, is to create the best app without spending too much of your time, effort, and money. The same goes for users who expect their apps to be responsive, quick, and efficient.

Thanks to the free market, competition has soared. The increasingly cutthroat market is unforgiving to companies that churn out boring and shoddy apps. To keep your head above the water, you need to pass the bare minimum requirements. One of these is having a highly responsive UX or user interface.

An intuitive UX is the backbone of any app. It focuses on structuring an app’s components and elements appropriately to enhance the user flow. If your app doesn’t prioritize the end-user experience, it won’t last for long.

The problem is that user needs and expectations have drastically changed during the past decade. The need of the hour is for app designers to anticipate these changes to stay ahead of the curve. Let’s cover the five basic elements that make up great UX design.

1. Simplify the User Journey

Users engage withmobile apps with a specific goal in mind, which they want to achieve in the shortest time possible. Apps that have a good UX simplify a user’s journey by saving their time.

Here’s the rule of thumb: if it can be simplified, then it should. The idea is to reduce the number of steps users must take to perform their intended action.

Apps with a good UX do this by presenting information in a clutter-free dashboard that provides a smooth navigational flow. Some of the key things to keep in mind include:

  • Linear design: Linear design gives users an idea about the time it will take to complete their task. It gives users the ability to complete one action at a time, which is important for consistency.
  • Progressive disclosure: This strategy manages the complexity of user information by only showing the vital pieces of information to users when they need it. The idea is to reduce the overflow of information on their screens.
  • Anticipatory design: This fairly new UX pattern seeks to create a delightful user experience by eliminating needless choices and responding to user needs one step before they express those needs.
  • Visually-rich content: Visually-rich content can captivate users, simplify navigation, and inspire users to explore further.

2. Organize Content

Try to organize the content so that it appeals to users. Your goal should be to ensure that nothing gets in the way of the user’s exposure to your app’s content. This means eliminating unnecessary distractions and any visual clutter, shining the spotlight on the essence of the message you want to convey. Visual cues such as contrasting colors for CTA links are good at guiding users from point A to point B.

Try to eliminate irrelevant information that only seems to get in the way. This allows users to effortlessly pick up on useful information.

3. Personalize the App

Personalizing an app can be a time-consuming task that is also overwhelming, but one that ultimately pays off. Recent trends are shifting from generic experiences to personalized experiences because the latter save time and get more user attention. Researchers from McKinsey found that businesses that deliver personalized experiences can boost their sales by more than 10%.

Advances in artificial intelligence and machine learning make this a walk in the park. Most companies do this by asking their customers to take style quizzes so they can obtain more information about their lifestyle and preferences.

4. Biometric Authentication

Many mobile apps are adopting biometric authentication because it minimizes the risk of getting hacked and makes it convenient for users to verify their identity. Moreover, biometric technology is becoming increasingly available because devices can recognize a person’s identity based on particular characteristics.

Instead of having a laundry list of passwords for different apps, biometrics allows users to verify their identity with fingerprints and even voice or facial recognition.

5. Minimize Data Input

Another important area of app UX is to minimize the amount of user input required. Most users have an attention span of less than 8 seconds, which leaves a very short window for designers. The more data a person must enter into an app, the more likely they are to abandon the app and move on.

It’s no big deal to fill out a form with three or four fields on a desktop, but expecting the same on a mobile app turns users away. Most apps do this by giving users the option to use one of their existing accounts (such as a Google, Twitter, or Facebook account) instead of signing up from scratch. The only thing users now must do is to tap on authorize access for a new registration.

Do keep in mind that some users are a little skeptical about linking their accounts and would rather take the time to fill out the form.

Are you ready to develop your app? We offer UX/UI design and development services with expertise in native apps for Android and iOS. Reach out to us on our website here!