UX Vs. UI: The Differences Explained

All appreneurs and app developers need to know what UX Vs. UI differences mean in detail. And that’s because it’s easy to confuse these two terminologies since they seem so similar. But they’re not, and it’s common to unintentionally misrepresent these two terminologies when explaining them to the ordinary layperson. 

Obviously, as a professional developer, you would never want to do that, so it’s best to have a clear understanding. Below, we’ll briefly delve deeper into the matter and demystify all elements surrounding UX Vs. UI key differences.

What Exactly Is The User Experience (UX)?

Just as the term suggests, the user experience focuses on how the end-user interacts with a company, including its products and services. And yes, this means all aspects thereof. And not just the range of features or whether a product or service is satisfactory, but where it surpasses expectations.

So, the user experience and UX design also focus on delivering a high-quality experience. And that means that a company must excel in multiple disciplines to pull it off successfully. 

A company may need to have staff on hand or outsource for the following: engineering, graphic design, industrial design, interface design, and marketing, to name a few. And then seamlessly merge all these disciplines so that they naturally fit into the company’s business processes and brand image.

What Is The User Interface (UI)?

Most desktop, mobile, and web apps have some form of UI that makes it possible for users to interact with these applications. Every good UI will have easy-to-understand and attractive visual cues consisting of drop-down lists, buttons, icons, images, text, and even 3D objects that await user input. 

And once the user initiates an input action, the UI will provide the relevant feedback. This may result in executing a task, changing a page, or giving an auditory response. 

Usually, the most common input devices include the mouse, keyboard, and touchscreen. And the most common output devices include the monitor and speakers.

UX Vs. UI: What Are The Main Differences?

We’ve briefly explained what defines the user experience and the user interface. But here are the most significant differences between UX and UI: 

  • UX focuses primarily on the entire project, from concept to development and deployment. On the other hand, UI mainly focuses on the design of the app.
  • UX usually includes market research and pinpointing the needs of users. But with UI, it’s more about the design of all visual components and how they impact the user experience. 
  • UX is about ensuring that the app meets its objectives and provides the necessary functionality. And UI centers around the quality of user interaction with the app.

The Bottom Line

Understanding how UI Vs. UX differences can impact a project is essential. Especially, if you need to communicate these differences to clients, staff, and stakeholders clearly and concisely. So bookmark this article and refer to it anytime you need a refresher. Contact NS804 to learn how we’ll help you create apps with outstanding UX/UI that will awe your users!

What Makes a Good UX Design? 6 Features

User experience UX is the cornerstone and the lifeblood of any successful venture and brand. The user experience determines how users, mostly customers or prospects, view or interact with your product, app, or enterprise. That’s why UX is evolving as a prominent design feature in mobile app development processes.

Mobile commerce platforms are growing exponentially, owing to the growing need for enterprises and brands to tap into the web to bolster sales and improve revenues. New applications have provided entrepreneurs with opportunities to tap into online marketplaces. But, only a few enterprises are acing online marketplaces; these are brands accelerating their tech efforts and brands with creative UX solutions.

For instance, Amazon’s UI gives users an instant view and access to all categories and product sub-categories, streamlining the buying process and providing a flawless fly-out interaction with clients and prospects.

So, what elements make a great UX design?

1. Usable

The user experience design must reflect usability, which means that users must find your interface easy-to-use, rewarding, and friendly to interact with. While it may sound obvious, your product, brand, or enterprise must fulfill a particular need for your target audience. That means that usability must be integrated into the user experience overall design to achieve its desired purpose.

2. Learnable

Another great feature or element of your UX design is learnability. Users must find your platform, app, interface, or product faster and easier to learn. There’s clear evidence that no matter how good a match is if the audience doesn’t understand the rules, it won’t work. Your app’s functionality must be understood and learnable to make sense to the target audience.

3. Memorable

Users shouldn’t re-learn your app’s interface anytime they return. The design features must be explicit or laid out in a way that they’re memorable to users. By creating a memorable layout, you provide users with incentives to locate different features in your app, increasing usability and reliability.

4. Effective

Always ask yourself whether the user experience gets the job done. At the beginning of the app design project, you probably had some goals laid out. Your product, application, and service must be tested and evaluated vis a vis the set goals to ensure optimum effectiveness. Testing can be done through surveys, analytics, and structured interviews. Identifying and collating response patterns may help developers identify the right app features.

5. Desirable

Your UX must be desirable so that users cannot replace it. For instance, take supermarkets like Waitrose and Asda, while both sell the same products, Waitrose is desirable. Desirability is influenced by the marketing pitch, brand image, and the emotional response it evokes from customers.

6. Delightful

Using the app must be delightful and fun. Successful products usually have fun and amusing detail that excites users by evoking a positive emotional response. That should be the case with your UX design. It should be fun and exhilarating that users want to come back for more. Delight can emanate from the usability and functionality of the app, and other times it may be the quirky feature that makes your product phase out the competition.

Contact NS804 to tap into the best UX design features.

What Makes an Effective Company App? 12 Features

Mobile apps are transforming businesses by giving innovative solutions to legacy problems. With a well-customized mobile app, you can communicate directly to customers, improve customer engagement, and design a personalized marketing channel.

When investing in a mobile app, companies look forward to building robust apps that will attain success in the shortest time. But this is not always the case. Most mobile apps get drowned in the sea of apps out there. This is why it’s important to learn the ups and downs of building a great mobile app.

To ensure your app meets the minimum requirements and provides maximum value, you must be aware of features that make your app stand out. Below, our mobile app development team looks at features that make an effective company app.

1. End-User Simplicity

A great UX design is determined by superior navigation and a clear interface. Interface and navigation enable an app to rank higher among other alternative apps. So, if your app is well-customized and easy-to-use, potential users will not have to look for alternatives. The end-user simplicity is a fundamental characteristic of award-winning apps that collect and maintain a large audience or user base.

2. Integrates IOS and Android

These are two most common operating interfaces. However, a service provider can offer a cross-platform development as a marketing gimmick for targeted clients. The leading cross-platform frameworks are ReactNative, PhoneGap, and NativeScript. These platforms and frameworks enable businesses to save costs while entering the market with a minimum viable product MVP. The ability to integrate and cover both Android and IOS is a key element of a successful company app.

3. Performance

Performance is a critical attribute of any successful company app. Performance refers to the way the app functions according to set requirements. Optimum performance means that the app meets the highest levels of outputs and meets set requirements and expectations. On the other hand, a poor app performance means that the app negates its key responsibilities and expectations. The app must load faster and particular attention should be given when pages or objects take long to load. The latency time must be kept to a minimum with constant app optimization.

4. Security

Cyber-attacks are posing significant threats to protected networks and systems, including critical enterprise resources. The compromise of a critical resource like the enterprise mobile application may pose a significant threat to customers. For instance, compromise of mobile apps may reveal personally identifying information (credit card numbers and social security numbers), or even compromise the integrity of protected health information PHI. So, a successful company app must have the necessary security infrastructure and posture to detect threats and patch unprotected networks. Luckily, mobile app developers can design apps with robust security infrastructures, protecting information, networks, and crucial resources.

5. Personalization

A personalized application reinforces close relationships with targeted prospects. Personalized app experiences create loyalty, raising awareness and leading to higher user retention levels. Users love products (and apps) that offer lots of customization possibilities. For effective company apps, it’s advisable to offer users limitless possibilities for customization. Winner apps incorporate details such as flexible backgrounds, fonts, color, and settings.

6. Great Image Resolution

A great app balances speed, functionality, and resolution. Most importantly, you have to ensure that what’s displayed on the screen is clear enough to make the user experience delightful. The world is way past the blocky graphics and today users expect hi-definition, 3-D images and multiple colors. A great image resolution must also sync seamlessly with the overall app’s functionality to ensure a smooth and rewarding user experience.

7. Search Icon

Provide users with an easy way to search and locate items and objects. The search functionality particularly matters for software products with high complex content. Therefore, it’s advisable to make every page and content as clear and easy-to-locate as possible.

8. Feedback Systems

Providing feedback is a great way to build and garner a reputation. So, it’s advisable to let users report bugs, give comments, and feedback about the app’s functionality, products, or brands through an open app forum. Giving users an opportunity to air their views and give grievances about products and app’s functionality leads to enhancing credibility and trust.

9. Social Integration

Social integration is a critical component for users connecting in the app’s ecosystem. Integrating with social networking channels simplifies using the app by enabling users to easily sign-up in the app. In addition, social integration allows users to share posts about events thus remaining fully connected in their social channels.

10. Customization

The app design process must consider customization as a key feature of aligning app features with customer preferences. By customizing the system functionality, layout, and content, the app viewing experience can be tailored to meet and respond to users’ needs.

11. App Analytics

The app must provide clear and accurate statistics and metrics. Clear visibility of user browsing trends enable businesses to monitor customer behavior, thus adjusting business practices to respond to consumer needs. Analytics is a critical component for mobile apps of all sizes and sophistication. Analytics track your app’s performance and optimize the app’s functionality.

12. Offline Access

Mobile apps work best where there’s a stable internet. Although connectivity is great for apps, there are apps where offline access would be appropriate. As a company, you must predict a situation where internet access would not be possible and provide features that work without internet connectivity. It’s difficult to categorize apps based on features because a majority of them depend on industry and app type.

Classifying The Features of a Successful Mobile App:

A successful mobile app integrates these features smartly: user, market and product. These elements need to integrate seamlessly and sync seamlessly to provide users with great usability, unique value, and superior performance. In examining what makes a successful mobile app, the features discussed above have been classified into two: customer-centric and business-centric features.

Customer-Centric Features

Customer-centric features denote attributes that evoke a positive emotional response to customers and targeted app users. Customer-centric features include:

  • Nice and appealing design and layout
  • Well thought out user interface and user experience
  • Reliable and stable workflow
  • Sufficient data protection
  • Quick access to service desk
  • Cover needs and specifications based on user needs

Business-Centric Features

Business-centric features refer to attributes that satisfy key business requirements. Business-centric app features include:

  • Offer quick, hassle-free payments
  • Encourage user retention
  • Protecting data breach
  • Easy update procedure
  • Low maintenance and development costs

NS804 – Transforming Enterprise Mobile App Adoption

Mobile apps are at the forefront of the digital mobile revolution. Mobile apps provide diverse capabilities and superior functions – communication, interaction, emailing, purchasing, billing, and payments – all integrated into a simplistic app solution. That’s the reason most companies are accelerating their app adoption efforts to keep track of new industry developments.

Companies must ensure their mobile apps function effectively to meet evolving consumer needs even with the rising adoption of apps. A streamlined app experience will provide growth opportunities. There’s no doubt that mobile apps are proving as innovative solutions to bolster growth and build a competitive positioning.

You can contact NS804 for innovative mobile app solutions.

The 6 Best Apps for Businesses

The best apps for businesses make it easier to handle everyday office and work tasks, whether working from home, in the office, or on the go. Business owners must remain agile and scalable to respond to changing business needs and evolving consumer preferences.

The rising adoption of mobile phone by users combined with increased infiltration of internet connectivity has forced enterprises to adopt digital technologies, among them online shopping capabilities.

Digital solutions are proving to be quite innovative approaches to targeting new customers and retaining the existing ones. This is precisely why mobile app adoption by businesses is on an unprecedented rise. While mobile devices certainly play an everyday role in our businesses and activities, selecting the best app for businesses can be challenging.

That is because you may want to have business apps that do multiple things: collect, store, and transfer documents across different devices and through different communication channels like wireless, wired, and Bluetooth. In addition, you may want an app that handles your enterprise resource planning activities, and one that responds well with your social media followers, mostly online clients and prospects.

In this article, we discuss the most important apps for small and medium-sized businesses. The best mobile apps offer superior functionality while also driving value and growth.

So, what are the best apps for businesses?

1. Microsoft 365

Microsoft Office recently rebranded to Microsoft 365 and is the best suite for small businesses. Microsoft 365 suite entails different apps that are powered with diverse capabilities. The apps include intelligent capabilities like ideas for Microsoft, Excel, advanced security features, teamwork, and real-time collaboration. Microsoft 365 allows licensed users to deploy the software to five PCs and MACs, five mobile devices, and five tablets.

Microsoft 365 boasts superior connectivity and productivity across your enterprise. The software contributes to streamlined knowledge because information can be shared through cloud document management. There’s enhanced mobile access anywhere and anytime, leading to productivity due to round-the-clock work. Intelligent process automation, and social capabilities, are some of the features that make Microsoft 365 a must-have for businesses.

2. Wave

Financial management is a critical function of any venture. The ability to oversee and manage your finances from anywhere is critical, and Wave gives you billing, invoicing, and accounting software for doing business mobile. This mobile app is designed to help entrepreneurs sync bank accounts, balance books, and connect to their bank accounts anytime and anywhere. Accessing cash flows anytime and anywhere is quite indispensable for a successful venture. That is why small businesses are using Wave as a money management solution.

The main leading features of Wave include:

  • Wave allows businesses and individuals to create and send invoices to anyone and from anywhere. You receive notifications anytime an invoice is viewed, paid, or due.
  • Wave allows you to set up recurring billing for regular or returning clients. Payment information syncs with the account’s function.
  • Wave provides a receipt scanning feature which means that you don’t have to keep paperwork. Once you scan financial documents or information using the app, Wave automatically syncs it with the account.
  • Wave makes it possible to create accounting reports showing losses, profits, cash flow, and sales tax.

Wave provides customized money management and billing solutions, enabling businesses to stay at the top of their invoicing and accounting tasks.

3. RingCentral Office

RingCentral Office is the best selection for businesses looking for a perfect phone system. RingCentral Office not only comes with lots of features and capabilities; it is affordable too. This app offers a cloud-based phone system built around business services. So, it’s fine to use RingCentral Office on any endpoint with a browser: tablet, PC, smartphone, and Apple iPod.

RingCentral Office offers some basic plans that include: a phone system and call management and phone rental options for desks and conference calls. But, it’s the pricing tiers that give RingCentral Office an edge over other phone management apps out there. RingCentral Office app combines multiple features at a fair price.

RingCentral Office further provides a contact center as a service and unified communications as a service, which means that it offers the enterprise experience for small and medium-sized enterprises. In addition, the app can deliver a communication platform as a service. It gives you access to a developer’s networks. That means that you can use any APIs to customize and integrate your phone systems and other software in your business.

4. Avast Business Antivirus

With the increased adoption of digitized solutions comes the risk and threat of cyber-attacks. That is because attackers exploit the systems and networks that support critical business operations. One way to protect critical business systems is by using a trusted antivirus from a renowned developer and supplier.

Avast business antivirus delivers on its promise. This antivirus is an excellent endpoint suite that gives you various suites such as email protection, firewall, antispam, and antivirus for end-to-end security. When compared to the standard version, Avast business version provides Exchange and SharePoint protection and a plethora of tools for your servers. This software ranks as the best business software security solution for businesses.

5. Amazon Web Services

Amazon Web Services AWS is the world’s most adopted and renowned cloud platform. AWS has over 100 fully-featured services from different data centers. AWS offers strong computing power, database storage, and content delivery to help enterprises scale exponentially. Amazon Web Services runs applications and web servers in the cloud and thus hosts dynamic websites.

The benefit of Amazon Web Services is that it’s easy to use. This cloud platform allows vendors and application providers to securely and quickly host their apps, whether using a new SaaS-based app or an existing app. In addition, the AWS is flexible that enables you to select the operating system, database, and web programming platform. Amazon Web Services further boasts of its cost-effectiveness, security, reliability, and scalability.

6. Square

Square is a point-of-sale POS app that enables businesses to streamline their sales activities. Square is designed with superior functionality allowing you to ring up customers and close sales in minutes. Indeed, the best point-of-sale apps like Square can be customized to fit your business needs and industry requirements. Restaurants, for example, can use Square for table management and kitchen coordination activities. Retail stores, on the other hand, can use Square for its diverse retail management functions.

What’s crucial is that Square is easy-to-use and provides superior functionality and a clear interface. The Square company offers transparent and fair pricing. The app is mobile-friendly and works collaboratively with Androids, iPhones, and iPad. For small and medium-sized enterprises that don’t need advanced functionality, Square has a free trial plan.

NS804 – Developers of Best Mobile Apps

NS804 is an app development company with years of experience in app design, development, and maintenance. NS804 talented developers can help you design your app from inception to completion while enabling you to enjoy smooth, advanced functionality and scalability. NS804 development team optimizes your app’s functionality and delivers best-in-class app functionality.

NS804 can surely help you ace your next mobile app development project with a diverse specialty in android app development, IOS app development, app store optimization, UX/UI design, and minimum viable product MVP development. And with our cost app calculator, you get to know exactly how much it will cost to develop a new app from scratch.

Contact NS804 for the best mobile app development solutions.