One proven fact about mobile apps is that they’re more popular than websites. The growth in smartphone ownership coupled with an uptick in internet penetration rates means that people today use mobile apps to access shopping platforms and do many other things like issuing payments, comparing prices, and contrasting where and when to shop.
Apps, in addition to their popularity, have an interactive and intuitive design. Interactive app designs are more popular and easy to use – and people tend to avoid apps and websites with complicated designs.
Statistics estimate that the average user has approximately 80 apps on their mobile devices. Ads continue to be the most popular source of revenue for mobile apps, making mobile apps a frontier in today’s digital world.
Here are common mobile app trends businesses and consumers must know
1. Interconnected internet of things (IoT)
IoT is a dawning reality for most mobile applications. Sources estimate that the global internet of things will reach $320 billion by 2023. $226 billion of this estimate will come from mobile apps, signaling a new wake for mobile app adopters – enterprises, institutions, and markets at large.
Therefore, as mobile apps become a new frontier and with the projected growth in this market, it makes perfect sense for mobile app developers to integrate the interconnected internet of things in their creations, mobile apps included.
2. Apps for foldable devices
While it feels like a long time ago, foldable devices dominated the mobile app market in the last few decades. From Samsung to Nokia, foldable mobile phones have remained a strong force in the mobile market.
In 2019, mobile phone developers appeared to steer towards this traditional trend in mobile design. For instance, Samsung launched the Samsung Galaxy Fold, Huawei surprised us with the Huawei Mate, and Motorola was not left behind with its newest invention – Motorola Razr.
The difference between today’s foldable devices and what we experienced two decades ago is that the former fold to increase and decrease the screen size based on user preferences.
From a mobile app development perspective, content creators and resellers must account for this new development when designing and upgrading apps for foldable devices.
3. 5G technology
The dawn of the 5G technology will have a lasting impact on mobile app trends. For retailers, resellers, and content creators, the emergence of 5G technology will dictate how apps are developed, their speed, and their reaction to user touches.
Looking at the uptake of 5G technology, we realize a surprising trend. In 2019, there were 3.7 million 5 G-supported smartphone devices. This figure rose to almost 1030 supported devices in 2023.
5G technology means a lot for mobile app development.
First and foremost, mobile app developers must design with speed and latency in mind. For instance, 5G technology promises ten times more speed and almost a similar decrease in latency.
Depending on the network operator, 5G technology will be 100 times faster than 4G. The development and infusion of 5G by mobile operators mean that mobile app designers must incorporate more features without worrying much about the app’s functionality and overall performance.
4. Cloud computing
The emergence of cloud computing promises a lot for mobile app developers. The growth in cloud services is supported by three leading platforms – Amazon Web Services (AWS), Google Cloud Platform (GCP), and Microsoft Azure.
The cloud provides enhanced storage, allowing apps and processors to process and store information quickly. The emergence and growth of cloud platforms further imply that developers will need to incorporate this new frontier in their developments.
Cloud computing will benefit apps in the following ways:
- Accessibility. Easy accessibility of mobile apps and mobile app features anywhere and anytime.
- Flexibility. Cloud will enable app users and developers to easily get rid of any software and any hardware.
- Security. Cloud computing provides apps with centralized security, meaning that app users do not have to worry about data privacy.
- Performance. Apps can perform more effectively because the cloud provides a superior user experience and better performance.
- Continuity. Cloud computing allows for business continuity because the cloud secures business-critical information, allowing it to be accessed even during a disaster or calamity.
- Cost. Cloud provides cost savings because you only have to pay for a designated subscription and increase this subscription depending on changes or adjustments in your storage and processing needs.
Cloud facilitates quick application development and provides instant business insights to consumers and enterprises seeking to leverage their business data to make informed, data-driven business decisions.#
5. AI and ML
The use of artificial intelligence and machine learning has been on the rise in recent years, and this trend will rise in 2024. What artificial intelligence and machine learning do is that they enable mobile apps to understand human behavior. AI and ML provide better user experiences like enhanced user preference and personalized experiences.
6. Metaverse-like experiences
The notion of the metaverse as a world integrating different user experiences has gained traction in the last few years. In 2023, we will see the growth and uptake of metaverse-like experiences in individual apps.
The growth and uptick in metaverse-like experiences will see mobile app users moving between different app experiences and accessing a wide range of services from a single platform.
Major meta players like Roblox, Microsoft, Facebook, and Decentraland are all working towards reimagining mobile apps that offer a virtual world where users can interact, collaborate, share, create, and participate in activities.
7. Integration of gamification
The lines between mobile apps and games are blurred – and soon, we will see the emergence of gamification in mobile apps. The gamification of apps in non-gaming fields like health and fitness, education, and productivity will provide users with immersive and engaging experiences.
The essence of gamification in apps is pretty simple, it’s geared to engage and motivate users, thus helping them accomplish goals by awarding virtual points or virtual awards.
For instance, a health and fitness app can use gamification to encourage users to participate in competitions and earn points when they accomplish a specific target. Gamification will ultimately shape how mobile apps are used and perceived by users.
NS804 – Supporting Charlotte’s Digital Transformation
Charlotte County in south-central Virginia is a small town with a potential for economic growth. Business parks cover this local township, highlighting its potential for local and regional economic growth.
Charlotte’s rural culture signifies a favorable tax structure and lower land rates. So, if you intend to start a business in Charlotte, VA, you’re in the right place.
At NS804, we provide superior solutions in mobile app development in Charlotte, VA. So, if you’re running a business or planning to start one, you can always rely on our expertise to stir your journey.
Charlotte’s rural culture presents a digital opportunity for entrepreneurs willing to adopt digital solutions. Our mobile app development solutions allow you to access your target customers, whether inside Charlotte County or in its vicinity.
Reach us today for superior mobile app development solutions – whether you’re looking for IOS apps, Android apps, or hybrid apps.