The Risks And Benefits Of Offshore Software Development

The Risks And Benefits Of Offshore Software Development

We live in an age of burgeoning technology – in an age where rockets are re-useable, cars drive themselves, and watches keep track of our pulse, it’s easy to imagine that developing a mobile application by partnering with an offshore development team would be easy to manage.

With VoIP technologies like Google Hangouts, instant communication platforms like Slack, and project management tools like Trello, it would seem that we’ve reached a truly global era in business and the development of products.

And in many respects, this is true – plentiful and vast industries exist today either due to the existence of global production and supply industries, or rely on the global market that fuels today’s global economy for resources, customers, or both. Many of the rare earth metals that make phones, watches, laptops, or virtually any electronic device come from regions in Africa or Australia – without a global supply line, none of us would have phones – or be reading this blog, for that matter.

What I’m trying to convey is that we do live in the future – it just isn’t to the point where we can collaborate on the level that mobile app development requires, while communicating on a global scale.

The myth of offshore development

There’s plenty of misinformation about offshore development – the main one being the quality of code. A good developer is a good developer no matter where they are or what language they speak (but they’d better know their programming languages) – offshore developers aren’t bad at what they do.

While it’s very true that applications developed by offshore companies can lead to unsustainable codebases, low-grade products, or un-deployable platforms, developers in India or Ukraine can be just as experienced (or inexperienced) as developers in Japan or the US.

The problem isn’t people – it’s the communication of ideas.

Complicated ideas and concepts are difficult enough to understand when they are presented to us in person – just think of how many companies today struggle with disseminating and promoting company culture amongst their own employees – communicating the “feel” of a company’s mission is a challenging task.

And with the addition of different time zones, and distances measured in the thousands-of-miles, communicating the high-level, detailed concepts that are crucial to the decisions of app development can become a nightmare.

So if you’re in the UK, hire a UK development team – and if you’re in Bangladesh, hire a Bengali development team. The most important preliminary step to a successful app is a throughly-vetted development partner; a company that you can trust to deliver a full-fledged product, and trust to understand the mission of your app.

risk and reward of offshore mobile app development

Research the risk & reward of offshore development

The benefits of offshore development

There are benefits to making use of offshore development companies:

  1. Cost: Development companies almost universally charge based on an hourly rate. Developers in countries with a lower cost of living will report lower hourly rates than high-cost-of-living countries. While a developer’s rate in the US may range from $100 – $150, a developer in Asia would range from $20 – $50. If managed properly, this can lead to significant savings.
  2. Quality: “Quality” could just as easily be listed in the “risks” section of this blog. By hiring an offshore developer that lives in a country with a lower cost of living, you stand the chance of getting a high-quality product for a fraction of the cost of a highly-skilled developer in your country.
  3. Cultural insight: This is the most substantial benefit to hiring an offshore development team. If you are targeting a market in Sri Lanka, you should hire a development team from the region. The insight the team will bring to the design choices of your app will help your app feel familiar to your specific audience, and increase its chances of market penetration.

The risks of offshore development

Despite these benefits, there are many more opportunities for the risks associated with offshore development to take hold.

  1. Hidden costs: While offshore development does come with a lower hourly rate, this is more often than not negated by the fact that development will usually take twice as long. The main reason for this is…
  2. Communication: Couple language barriers with high-latency internet connections and having a verbal conversation with your team in a different country, and communication can become a real challenge. Communicating the technical aspects of an issue a developer is working on can be downright impossible sometimes. For systems that require integrated maintenance provided from your own IT department, clear and efficient communication is a necessity.
  3. Management: For many of the same reasons as communication, managing an offshore team can be an organizational nightmare. It is recommended to hire a project manager that is local to your offshore team, and will work to bridge the time difference your development team and your company will experience.
  4. Data privacy, security, and governmental regulation: As unfortunate as it is, it’s necessary to be wary of IP theft when dealing with offshore developers, which makes it especially vital to throughly research your development partner. If a developer in another country steals your intellectual property, there is very little recourse available to you. Security and privacy are two other pressing concerns when utilizing offshore codebases – some countries’ intelligence agencies will work with developers to include backdoor access in order to extract users’ personal data for means of cyber espionage. 

Hourly rate, time, and scale

These are the variables to the equation for determining the cost of your app; the more time it takes to develop, the cost rises… the higher the hourly rate, the cost rises… the larger the scale of your app, again, the cost rises.

hourly rate time and scale to develop a mobile app offshore

Consider hourly rate, time and scale

When comparing the cost of developing an app using an offshore developer versus an onshore developer, the key factor is time. While an offshore developer’s hourly rate will usually be lower than an onshore developer, developing an app with an offshore developer is a longer process – sometimes adding two or three times the amount of total hours to develop. This discrepancy in development length is usually exacerbated by communication issues and time-zone differences, and in turn, significantly reduces the savings of the lower hourly rate of offshore development. 

By increasing your time to market, your app’s chances of success will lower, and by increasing the chances of miscommunication, your app’s codebase has the possibility of being less robust than an app developed onshore – leading to the necessity of almost immediately updating your app as soon as it hits the App Store or Google Play.

With these factors in mind, the cost of developing an app offshore or onshore usually even out – and while either option comes with their own benefits, the risk of miscommunication is a factor every CTO or team lead should consider when deciding between offshore or onshore app development.

MVP Waterfall vs. Agile In Mobile App Development

MVP Waterfall vs. Agile Method

Decoding the difference between the waterfall and agile methods in mvp development

Which is better the MVP Waterfall or Agile method? You may have heard these words come up in conversation if you are considering getting your MVP developed. Building the product which you have interpreted to your app development team is critical. Knowing how it will be executed really matters to have a successful MVP. 

So let’s dive in, before agile development was adopted most software products were actually developed using what is called the “Waterfall approach” Waterfall is also referred to as a “big design up front” (BDUF) approach. A key aspect of using the MVP Waterfall approach in mobile app development is that the team does not progress until the previous step is 100% complete. Meaning, no design happens until all of the requirements are defined, and no coding happens until the entire product is designed. (Olsen, 2015) 

Essentially it proceeds sequentially through a series of steps, gathering and analysis, system design, development, integration and testing, deployment, and maintenance, in that order.

Waterfall Model

The waterfall Model illustrates the software development process in a linear sequential flow (Source: sdlc waterfall model)

Conversely with the now popular Agile methodology, the product is broken down into smaller pieces that undergo shorter cycles of requirements definition, design, and coding. Unlike with the Waterfall method, the developers can begin to code before the design elements have been completed. Instead of following a rigid plan, Agile focuses on flexibility and promotes quick responses to change. 

Which MVP Method Is Better Agile Or Waterfall?

The answer to that question depends on the type of MVP. Typically the Waterfall method is good for larger projects or smaller projects that are very defined. Agile methods are great to get deliverables out to customers much faster. With the agile method there is also constant dialogue between the MVP development team and the customer. Yet this does not mean that the Waterfall method is not the way to go to complete the project. Depending on the type of project, this type of attention to detail and refinement is needed to create a minimum viable product which has the least amount of error known and unknown as possible. 

For example think about the mini-van, who could fathom sending a family down the highway in a not nearly completed mini-van MVP? Checking and rechecking the design and requirements with this kind of scope can make the MVP Waterfall method the best way to handle certain projects. However what is fantastic about the Agile process is in every stage the customer is front of mind. At the end of any Agile project, what you have is a working product that the customer can use. 

Breaking Down MVP Waterfall vs. Agile Methods Key Benefits

Benefits of using the Agile MVP Method:

  • The agile method is based on breaking down the project into smaller increments, the development team can react to changes in the market or other new information more quickly.
  • Your product reaches the customer earlier, meaning you can begin to start receiving customer feedback sooner. Which will assist with guiding subsequent product development efforts. 
  • A team can also reduce the margin of error if they are working on the project in smaller increments, allowing them to see issues as they arise much sooner than they would if they waited. 
  • The agile method encourages a mindset to software development focused on creating value for customers.
Agile Model

Illustration of the agile model (Source: sdlc agile model)

Benefits of using the Waterfall MVP Method:

  • Perfect for customers who know exactly what they want.
  • The waterfall process model is very simple to understand and use
  • Phases are processed and completed one at a time
  • Well understood milestones
  • The waterfall Model illustrates the software development process in a linear sequential flow. This means that any phase in the development process begins only if the previous phase is complete. In this waterfall model, the phases do not overlap. (source: sdlc, waterfall model)

Quick Note About The MVP Waterfall Method 

With the MVP Waterfall method it is important to note that once the project is underway and in the testing phase, it is very difficult to go back and change something that was not well thought out or well documented in the conception stage of the project. If you are going to choose the Waterfall method for the development of your MVP it is important that you remember to communicate any changes or new developments before going into the testing environment. 

For an entrepreneur or business owner who has a pre-determined set of requirements, knows exactly what they want from the mobile app they plan to have developed, the Waterfall method may in fact be the best way to go. The Waterfall method is also very useful with enterprise projects. 

If you are trying to decide which method will best fit your needs call and set up a consultation with us: HERE,  Let’s Talk!

How much is a MVP app?

How much is a MVP app? Well, honestly, that’s a question with a few different answers, and all of them are open-ended.

If your question is in reference to how much of a feature set a MVP app includes, the answer is “all of it,” and you’re wondering about the spend of developing a MVP app, the answer is “it depends.”

MVP apps aren’t magical money-saving inventions, nor do they follow a strict development roadmap – there isn’t a uniform MVP app, just as there’s no set of rules for running a business. A MVP app, by definition, provides the minimum amount of features to be a viable product. So the answer to both of these pre-supposed questions is “as much as you want it to.”

MVPs and feature sets

First off, it’s important to fully define what a MVP is:

Minimum – the minimum set of features a product can have while still remaining…

Viable – to provide value to customers, so they are willing to engage with the…

Product – which is ready to be used for consumption.

Many people like to think MVP means “rushed” or that the product produced could be classified as a prototype. But a MVP app is neither of those things – what makes a MVP app a MVP app is the idea and the implementation of that idea, not the product itself.

MVP apps come with complete feature sets, as they must be ready for consumption on the market – and in fact, MVP apps usually need to perform their specific task better than any other app on the App Store or Google Play.

This is especially true when building a MVP app when competition already exists.

Now, keep in mind, that while a MVP app’s feature set must be complete, there is no such thing as a complete app. Updating your app is a continuous process that is necessary to the success (and survival) of your app. There is a correlation between frequently updating an app, and the revenue that app produces – the most successful apps today release an update one to four times every month.

This is why MVP apps lend themselves well to the app marketplace – software products are expected to update frequently anyway, so you might as well start with a basic, robust foundation that allows for easily planned, strategically implemented updates.

This is the true value a MVP app brings to both you and your users – when presented with a minimal feature set, users are able to request the features they want, and developers are able to implement these user-requested features without the hassle of working around other existent features.

A MVPs feature set should only work to solve the problem the app is designed to solve. Pain points are the most powerful aspect of your app – and any feature that doesn’t play a role in that solution should be removed.

For example, a rideshare app like Uber would only need a few of the features it currently makes use of to solve the transportation pain point it solves. A MVP rideshare app would make use of GPS and mapping, navigation, location services, a backend database to store user data, and a payment gateway like Stripe. This would all be organized in a simple UI.

All of the other features Uber makes use of are quality of life improvements – while they aren’t vital to the core functionality of the app, they do bring users extra value. Adding value to an app over time is a great way to retain users – they will continually return as they see the update notifications.

The cost of MVPs

Due to their reliance on a specific, targeted feature set, the development cost of a MVP app can vary wildly. Depending on what your MVP app is attempting to solve, your app could cost $25,000, or $100,000.

The equation to determine the development cost of any app is the one constant in app development: hourly rate, time, and scale. A MVPs limited feature set – by design – reduces two of these variables. While this does reduce the initial development cost of the app, the true value of a MVP app, as stated above, is the engagement you receive from your users.

This is why the money saved in the development stage should be put right back into building a community for your MVP app. The value a MVP brings is nonexistent if your app doesn’t have a community built around it. As soon as you have an idea for an app on the table, and even before development starts, your first priority should be to find your market, and then engage with it in order to create a community.

For more about MVPs, market research, and pain points, check out our aptly-titled blog, MVP development: Market research and pain points.

The best way to reduce the cost of your MVP app (and this is true for the development of any application, software, or product in general) is to have a solid plan, and carefully execute that plan by properly managing your development cycles.

For more about MVPs and development cycles, check out MVP + Agile methodology.

In-app payments and purchasing – cost and profitability

There are many methods of app monetization, but none are as palatable for users – and profitable for publishers – as in-app payments and in-app purchasing. Just like any lucrative revenue stream, however, there are many costs (both hidden and upfront) associated with implementing the ability to charge users while they are engaging with your app; and there are even more pitfalls that may pop up during the development and implementation of in-app purchasing and payments.

Below, you’ll find knowledge about the deployment, cost, and revenue potential of in-app payments and purchasing:

The difference between in-app purchases and in-app payments

There’s a lot of different ways for users to spend money in apps, and a plethora of platforms that facilitate payments. In-app purchases are distinguishable from in-app payments because they are used in situations where the user isn’t buying a product, but rather additional content for the app itself.

In-app payments refer to purchases made through an app – the most common example being eCommerce apps, or even retail apps like those for Target or Kroger. Both of these methods involve the user paying for a good or service – but both are implemented (technologically, and strategically) using different methods, and come with different associated costs, as well as revenue models.

Let’s look deeper into these two revenue-driving options:

In-app purchases

In-app purchases can be broken down into four categories:

  1. Consumables: These are (usually) single pieces of content that are purchased once, depleted, and then purchased again. The most obvious example of a consumable purchase in an app would be lives, gems, or coins that many mobile games use as in-game currency. Another example of consumable purchases that is outside of the gaming sphere, however, is Tinder’s option to buy more swipes. Consumable purchases don’t just belong in games – if your consumable purchase can provide enough value, users will purchase it.
  2. Non-Consumable: These are, not surprisingly, the direct opposite of consumable purchases. Once bought, these extra pieces of content, additional features, or extra services will never expire. A good example are filters in Instagram, or sticker packets in WhatsApp.
  3. Auto-Renewing Subscriptions: Using this model of in-app purchasing, users buy access to services that regularly provide content updates, like Hulu. Other subscription services offer more utilitarian products, like cloud storage services such as dropbox, or productivity software like Monday. Users will be charged on a regular basis using this model.
  4. Non-Renewing Subscriptions: Users will purchase access to services or content just like auto-renewing subscriptions – this method differs in one key factor however: content is not regularly updated, and the user is only charged once for the content or service, and not on a reoccurring basis. The most prevalent example of this would be the omni-present “season pass.” In order to access these services or content, users must pay for every release.

Note: For apps published to Apple’s App Store to make use of in-app purchasing (and payments), publishers must sign Apple’s Paid Applications Agreement, as well as set up their company’s baking and tax information with Apple.

There are two options when it comes to in-app purchasing APIs: StoreKit for iOS, and In-App Billing API for Android (always with the clever names, Android). These options are the only two available for implementing in-app purchasing through Apple and Google’s platforms, and both (just like the sale of any product or content through the App Store or Google Play) will take 30% of the profit from each in-app sale made through your app.

This form of app monetization is, so far, incredibly successful, if implemented respectfully and properly. According to a study conducted by App Annie, out of 1,200 developers, 50% of them used in-app purchases to drive their revenue, and the App Store’s top revenue-earning app of 2018, the game Fortnite, made $450 million that year – using a revenue model mainly based around in-app purchases of character costumes.

In-app payments

This is where your field of developmental and payment options begin to widen – the purchasing of goods, services, and content outside of the App Store or Google Play can be implemented through many different APIs, and the strategy behind the CTA changes based on the individual app.

On of the most popular apps to make use of in-app payments is Uber – riders need a way to pay drivers, and drivers need a way to receive payments. In the same manner as Apple and Android with in-app purchases, Uber takes a percentage of the profits from each transaction between riders and drivers.

This revenue model is also highly successful – Uber’s revenue in 2018 was $11.27 billion.

In-app payments are also the backbone of mobile eCommerce – an industry that boasted 500 billion individual sales in 2018.

While you can develop your own custom in-app payment processing system, there are APIs out there that can speed up development: two popular options being Stripe and Braintree. Both of these APIs provide end-to-end encryption, and charge a percentage for each credit or debit card transaction. Stripe charges 2.9% + $0.20 for non-European cards, and Braintree charges 2.9% + $0.20 as well.

In the near future, we’ll cover these (and more) in-app payment APIs in greater detail – so stay tuned for a deep dive into payment gateway APIs.

When implemented, and not imposed, in-app purchasing and payments are an un-stoppable revenue stream

The key to both in-app purchases and payments is to be honest, clear, and provide value. Remember – anyone can play Fortnite for free, and yet it made $450 million last year. While the in-app purchases in the form of costumes weren’t necessary to the gameplay, users were more than happy to purchase them. When users don’t feel pressured to pay for extra content or services, but are rather presented with the option, they are more likely to pay, and continue engaging with your app.

Onshore vs. offshore: Cost vs. value

We live in a truly global age – theoretically, there’s nothing stopping you from picking up your phone and video chatting someone in Nepal, other than the fact that you probably don’t have a contact that lives in Nepal (or, if you’re reading this from Nepal, video chatting with someone in Paris, Texas).

If you’re reading this from the US, there’s a few good reasons you don’t have a contact who lives in Nepal (unless you do have a contact who lives in Nepal): time, distance, and language. It’s pretty difficult to create a relationship with someone who’s asleep when you’re awake, lives 6,000 miles away, and doesn’t speak the same language as you.

As this piece published by Medium states, offshore software development can potentially be four times cheaper than software built in the US or Europe, but for the reasons listed above – and more which we’ll cover below – when put into practice, offshore development usually ends up costing you more money.

Why? As we’ve written about before, the cost of app development (and any form of software development, in fact) comes down to the following equation: feature set + scale + hourly rate = total development cost.

Yes, hourly rate is one of the major determining factors to the cost of development, and yes, offshore development tends to be cheaper than onshore – but, so too are feature set and scale included in the equation. Development of an app’s feature set requires significant communication between developers and clients, and as distance increases, so to does your operating scale.

Distance = time

Unsurprisingly, the majority of differences between onshore and offshore development arise from distance more than anything else – even if both parties are speaking the same native language, a choppy wi-fi signal, when transmitted internationally, can cause major disruption to communication comprehension. This problem is of course compounded when accounting for language barriers.

There’s more to distance than its purely physical definition – cultural distance is a major disruptor to the time it takes to develop an app. UI design is a language unto itself, and depending on what culture your designer is from, you many not be supplied with a UI that fits the tastes of your target market.

Take, for instance, this app made for the Brazilian market. For many users in less-digitally-developed countries, smartphones are their only method of accessing the internet. Therefore, apps are designed to do as many things as possible, and utilize bright color palettes to convey feeling rather than responsiveness and tight animations that exemplify onshore UI design.

This does mean, however, that when creating an app that is to be used across multiple countries and cultures, it’s best to find designers from each region to create region-specific layouts, in order to best attract your individual niche markets.

Finally, as we previously mentioned above, there is always the logistical aspect of developing an app with someone half-a-world away. Questions about current build iterations usually come up at the beginning of the day, not the end – which when working with a team on a 12-hour time delay, can equate to a full day of work lost for that particular developer.

If a developer has a question at the start of their day for you, and your day doesn’t start for another twelve, there’s no way for that developer to progress – full-day-delays can lead to adding an entire extra week onto your development timeline over the course of a project measured in weeks; and for projects measured in months, entire extra seasons can be added onto your turn-around time.

Communication

An iOS app developed in India is written using the same language as one developed in the US. Software languages don’t change depending on the developer’s geographical location – but documentation does.

Clear documentation is absolutely necessary to a successful software handoff – if you’re a company with your own internal IT department, you might be forced to spend significant amounts of time either reading tens of thousands of lines of code, or talking to your offshore development team for clarification.

Improper documentation doesn’t just cause problems during development – it causes deployment issues during updates as well. It’s smart to estimate your time spent communicating with your offshore team will take four times as long as it would when compared to an on-shore team, when accounting for delays caused by language barriers and timezone differences.

Logistics

Working closely with an offshore developer can create nightmarish amounts of red tape. Scheduling a meeting with an offshore developer can mean paying for multiple international tickets, hotel expenses, meals, visas, and much more. It shouldn’t cost your company thousands of dollars to hold one face-to-face client meeting.

There’s a reason in-person meetings are so important – meeting with a potential business partner in real life is the best way to determine whether or not you should place your trust in them. Placing your trust in a company that has no personal connection to you can lead to some severe repercussions, especially when paired with the more lax security and privacy laws offshore developers are subjected to.

IPs are also less protected when developed offshore, and if your intellectual property is stolen, your international legal fees can add substantial bloat to your operational budget.

Everyone knows the old saying “you get what you pay for,” and in regards to offshore vs. onshore development, this adage still rings true. Domestic developers have more of a stake in maintaining their reputation with clients, as offshore developers have the ability to move from project to project without repercussion – meaning the quality of your app’s code can suffer over time as it deteriorates from lack of updates.

With a domestic developer, you’re much more likely to receive an upgradable, adaptable, and understandable codebase for your app – don’t sacrifice long-term stability for short term profits.

How do I build my first app?

Are you getting ready to make your first app, but you aren’t sure where to begin? Well, don’t worry – we’ve gone ahead and made you your very own app development roadmap!

With a little bit of planning, some market research, and practicing the implementation of a few marketing fundamentals, you’ll be well on your way to launching a successful app. Unless you plan on actually coding the app yourself, your developer will be there to help you along your app creation journey.

If you want to teach yourself how to code an app, our Swift and Android development guides are a great place to start. If you’re planning on making a code-less app, here are three blogs that go over the reasons why we believe native app development will always be your best option when it comes to making an app:

Step 1: Your pain point

Ideation is the first step in your app’s development – just like any product. All apps are designed around solving a pain point – it’s why users engage with apps – Face App answers the important questions like “what will I look like when I’m old?,” Waze helps you dodge traffic, and Instagram makes every shot look like a pro took it.

Something important to note is that your app’s pain point doesn’t need to be unique – all games solve the same problem: boredom. Your app can even solve the problem using largely the same feature set as a competing app – it really only has to do one thing differently to make an impact on the App Store of Google Play.

If your app’s pain point is in line with another already existent app, download your competitor and use it a few times – research and pay attention to how the app interacts with its users, and take note of what could be changed. Next week, we’ll be going into a lot more detail on how to develop a MVP app when your competition already has a grip on the market, so stay on the look out!

If your app isn’t facing any competition, make sure to conduct as much market research as you can – it’s important to tailor your research to the purpose of your app, however. For a detailed guide on the methodology behind conducting market research for your app, check out our MVP development: Market research and pain points blog.

Step 2: Your design

When on the topic of apps, the word “design” can refer to a lot of different aspects of app development. The first part of an app that needs to be designed is your main user story. A user story can be thought of as the steps a user takes when interacting with your app.

User stories can look very different depending on the nature of your app. A workout tracker app will see lots of downtime in between periods of quick interactions from the user over the course of their workout – a gaming app will see continuous interaction for the duration of their session.

User stories are important because they give you a roadmap for how to design the UI (user interface) of your app. A lot of questions can be answered by determining your main user story – that being the most likely situation users will be in when engaging with your app.

So, if you’re making a workout app, you’d want to stick with bold, energetic colors, big buttons, and easy-to-read, quick messages. If you were making a game, while you’d most likely still work with bold colors, you’d want to include a wider range and variance of colors, your UI will be more complicated to facilitate your app’s gameplay mechanics, and messages can afford to be a little longer (not too much though – apps are about quick feedback and interaction).

Other things to keep in mind when designing your app’s UI: the most likely time of day (or night) users will be interacting with your app, where they’ll be (out and about, or sitting down), the mood they can be expected to be in, and whether or not they’ll have access to wifi (some features require a lot of data to be transferred between the user’s device and a server).

If you’d like more tips on designing an app, as well as ideas for designing an app that will keep up with users’ expectations in 2019, check out these two blogs:

After you’ve sketched out a few screens of your app, and have a little bit of an understanding of how users would interact with it, it’s time to find a developer. When searching for a developer, always start with Clutch or The Manifest, or other software development sites like DesignRush. Sites like these collect reviews of developers from past clients, and provide rankings based on their portfolio, ability to deliver, and other metrics.

This will help you narrow down your search. There’s a lot that goes in to finding and building a relationship with your developer. For more tips and info, check out our blogs on the topic:

From here, the developer you’ve partnered with will begin designing the finalized versions of your app’s frontend and backend. The frontend of your app is the UI, and is what users interact with – the backend is the logic of your app.

Backends provide the architecture that keeps your app functioning – this is where your app’s APIs (Application Programming Interface) will connect with your app’s code to provide extra functionality. An example of an API is Google Maps, or the “log in with Facebook” button some apps use – APIs can be thought of as building blocks that speed up the development of your app.

APIs are a handy tool because they (usually) do their task extremely well, and will add to the overall UX (user experience) of your app because of their robustness and expertise at what they do. You do need to be careful when selecting which APIs your app will utilize, however – there are security risks and ethical violations that can come from implementing a bad API.

The backend also encompasses the nodes in your app that connect to databases that are stored in servers – storing data in remote servers means your app takes up less storage space on your users’ devices, and it loads faster – all key factors in helping to grow and maintain your app’s user retention.

Before you settle on how your app will be designed, you need to decide which platform (iOS or Android) will be best for your app. For more information on choosing between iOS or Android, check out these blogs:

Step 3: ASO and launch

ASO – or App Store Optimization, is the process of building your app’s rank in the App Store or Google Play by strengthening these key metrics:

  • User Acquisition
  • User Retention
  • User Engagement
  • User Ratings
  • User Reviews
  • Keywords

After putting all of these metrics through a formula, your app will be ranked on the App Store and Google Play. Your app’s ranking is incredibly important – when users on the App Store or Google Play search the app store using the phrase “workout app,” the keywords you’ve selected, and the metrics created by your user data, will determine where on the list of workout apps your’s will show.

This is why keyword selection is a finely-tuned process – try to rank for keywords that are too competitive, and your app (when it’s starting out, at least) might not be able to handle the heat. Ignore popular searches and your app might miss out on a huge number of conversions. For more about ASO, check out our ASO: 101 blog.

After selecting your keywords, and collecting all the media your app will need for its page on the App Store, Google Play, or both, (that being your app’s icon, promotional text, screenshots, a promotional video), you’ll want to submit your app for review. Apple’s review process is much more stringent than Google’s, and both have one-time publication fees, and take 30% of each purchase. The App Store has a yearly fee for hosting your app as well.

Once your app is launched, you’ll want to use your standard marketing channels, and social media to get the word out there – while apps do rely heavily on ASO for growth, traditional marketing campaigns still have there place.

After launch, pay attention to user reviews and ratings, and make sure to hook your app up to an analytics service like Kumulos. These allow you to analyze detailed reports on user data, giving you the ability to find trouble spots so you can maximize your app’s user retention.

Finally, it’s time to start all over again – apps require frequent updates to stay competitive.

There’s no magic formula

Mobile app development isn’t much different from any type of software development – it can just seem daunting because it’s still relatively new. But with the right developer and idea, your app stands a good chance at being a success.

How to build a MVP iOS app

Building an app is never a simple process – but there are steps you can take to make your app’s development as smooth as possible. In a follow up to our Which is the better platform for a MVP? blog, we’re going to go step-by-step through the development of a MVP iOS app – from ideation, through development and testing, and onto publishing, launch, and post-launch development.

If you’d like a refresher on MVP development, check out our blog post on Clutch.

But first…

We need to reiterate why we’re specifically going over iOS MVP app development, and not Android. While there’s a lot of reasons as to why iOS is the ideal platform for a MVP, there’s one aspect that we will be covering in detail throughout this blog – user engagement:

  • iOS users engage apps for nearly twice as long as their Android counterparts
  • iOS apps have a higher retention rate than Android apps
  • iOS users download more purchasable apps than Android users and spend more money on in-app purchases:

  • Gaming app average revenue per user: $1.99 (iOS) versus $1.56 (Android)
  • Shopping app average revenue per user: $19.64 (iOS) versus $11.49 (Android)
  • Travel app average revenue per user: $32.29 (iOS) versus $20.47 (Android)

It’s stats like these that make up a market better suited for a MVP – not to mention the faster development and testing time for iOS apps, which compliments (as well as keeps up with) the already quick development cycle that makes a MVP a MVP.

The steps to (quick) iOS development

It’s important to note that there is no shortcut to development – if you want to make a good app, at least. The trick to achieving the speed of development that an MVP is known for is to build an app that works with as little features as possible.

To a service-minded company or appreneur, this can sound counter-productive, or even go against mission statements that boil down to “providing the best service possible.”

But a MVPs end goal isn’t to remain as a minimum viable product – once a MVP has had a successful launch on the App Store, the development cycle continues in the form of updating the code base of your app to include more features.

The efficiency of a MVP comes from those aforementioned iOS user metrics; user engagement, in the form of constructive criticism and requests, will serve as your market research and your app’s beta test. This is one of the deciding factors in the lower cost of developing a MVP app – that, and the shorter amount of time actually spent in development and testing.

Let’s look a little deeper into things.

Step 1: MVP ideation

All apps should stick to features sets that help solve their pain point – but a MVP, by definition, must so. A simple way to make sure your app is only utilizing features that play a role in solving your pain point is to write a list of everything you want your app to do.

Then, take your idea and start trimming the fat – let’s take a look at an example:

Let’s pretend that it’s a few years back, and we’re currently in the process of ideation for Brew Trader. Brew Trader is an app that connects craft beer enthusiasts by providing them with a platform that serves as a medium through which to trade craft brews with others in their area.

So, we write out a list of everything we want it to do:

  • A map that shows the locations of bottles up for trade, and is updated continuously so users can see the latest offers, as well as the ability to move the locations of trade beacons
  • A user profile that contains information the user wishes to share, as well as the user’s entire collection of craft brews
  • A messenger so users can DM each other
  • A trade history so users can find other users based on past interactions
  • A bar-code scanner to populate information about bottles available for trade

Then, we edit that list down to what Brew Trader needs in order to function properly:

    A map that shows the locations of bottles up for trade, and is updated every 10 minutes so users can see up-to-date offers

  • A user profile that shows their bottles available for trade
  • A messenger so users can DM each other (while a significant feature set, this is necessary, so users are able to communicate meet-up times and locations)

All in all, that boils down to three different screens, which are built out in the next step.

Step 2: MVP UI/UX

Let’s take those three feature sets and break them down into the visual elements that will make up Brew Trader’s UI. First of all, just like 99% of iOS apps, we’re going to need a bottom menu navigation bar.

This is utilized in UI design so a user can quickly switch between the screens that contain the feature sets listed above. This bar will contain three icons, which will each signify one of the three screens – those being the map screen, the user profile screen, and the messenger.

The next thing to do is layout your different screens.

The map will be hooked up to a mapping API, such as Google Maps. Google Maps is free, as long as your app is free. If you’re looking for other options, check out our blog about how much it costs to implement a GPS & mapping API.

The next element of the map screen to design would be the trade beacons, as well as the sub view that would pop up when selecting a beacon – this sub view would present the name of the bottle up for trade, as well as the user whom it belongs to.

The next screen to design is the user profile section. For a MVP, this should be done in the simplest way possible – a section to add a thumbnail profile photo, and fields to add and view bottles that are up for trade.

The final screen, the messenger, can utilize a messaging API – many of these can be tweaked to match your app’s branding and color schemes.

That’s all you need to design if your making a MVP. Next in line is…

Step 3: Coding a MVP

iOS apps are built using Swift, which uses the following components to create an app’s architecture:

View Controller – Think of this as the frame of a painting. The view controller, which is aptly named, controls what you see on the screen of your mobile device.

View – Within the view controller is the view. Think of this as the canvas of a painting – the view makes up the sum of all visual aspects of the app. Each screen of an app is a different view.

Subview – Subviews are the individual sections that collectively make up the view. Think of a subview as specific sections of a painting, such as how the subject matter is distinguishable from the background. More specifically, a subview would be the keyboard section of iMessage, or the section where text messages display.

Buttons – Buttons are… well, buttons. Within subviews, buttons are the interactive elements of apps. Think of the individual letters of the keyboard section of iMessage.

Images – Also within subviews, images are used to display specific pieces of visual information, and range from photos to logos and icons. An image can function as a button.

When it comes to coding, there really isn’t any difference between programing a MVP, versus programming a fully-fledged app. The shorter development time of a MVP comes from the smaller number of features to implement, which means less UI to build out, and less backend logic to program.

If you’re looking for tips on how to avoid costly mistakes, check out our blog on app development pitfalls.

Step 4: MVP testing

While one of the upsides of a MVP is your early adopters serving as your beta test, you still do need to test your app before you send it off to the App Store. This is especially true for iOS apps, as they face a rigorous review process before they are officially published on the App Store.

Not only will your app be rejected if it isn’t robust enough for Apple’s standards, a buggy app will only serve to weigh your growth efforts down. Users are more likely to abandon an app than stick with it.

Because of this, you must iron out the kinks of your app before it launches. For tips on conducting app testing, check out our blog on the topic.

Step 5: Publishing

After your app has been thoroughly tested, it’s time to send it off to Apple for review and approval.

In order to publish your app to the App Store, you must pay a annual fee of $99. If your app costs money to download, or goes by a subscription model, Apple will take 30% of each sale.

That’s really all there is to publishing your MVP app – the publishing process doesn’t differ depending on what type of app you’re making. All apps on the App Store go through the same review process.

Step 6: Launch

Launching a MVP is largely the same as launching an other app, but there is one very important factor to note.

Users will make snap decision based on the first impression of your app. Users do, however, make exceptions for small hiccups if they are made aware of the possibility up front. The nature of a MVP app isn’t to be perfect, but rather to provide the best current solution to an unaddressed, or under-addressed pain point in your user’s lives.

In your App Store listing (which we’ll cover in detail below), you’ll want to include a section that explains three things:

  1. You understand that your app isn’t perfect, but you’re working on making it better
  2. Users can directly contact you to provide criticism or make requests for features
  3. Users can expect regular updates

Remember – users are more likely to delete your app from their phone than they are to keep it. This is why communication is important with your users – but doubly so with a MVP. Your users need to know from the start what they are downloading. They’ll be understanding if you’re upfront and transparent about your app. They’ll ignore, or even worse, spread bad word-of-mouth about your app if they are kept in the dark about what you’re doing.

Step 7: ASO

There are two fronts to your app’s ASO – User acquisition, and user retention. These can then be broken down into sub-categories:

User acquisition:

  • Keywords
  • The app’s build and compatibility
  • The app’s page on the App Store

User retention:

  • User reviews and ratings
  • Time users spend engaging with your app
  • In-app purchases (if applicable)

For a MVP, when it comes to a keyword campaign, focus on one main keyword, and derive from there until you have 5 keywords to work with. To continue with our example of Brew Trader, we’d use:

  • Beer
  • Beer Trade
  • Beer Swap
  • Beer App
  • Beer Finder

There’s a lot more to planning out and implementing a successful ASO campaign. For more information, visit our ASO: 101 blog post.

Step 8: MVP post-launch

This is the most important step of a MVPs development, as your execution here will determine the trajectory of your app’s future.

Start with both keeping track of analytics, and engaging with your users. Use every channel available to you to engage with your users – social media, push notifications, and responding to user reviews in the App Store itself.

For more information about tracking your app’s analytics, visit our guide to measuring your app’s success with Kumulos.

Next, you’ll want to start updating your app. In order to do this, start from step one – ideation. This time, however, use the requests and criticism, as well as your findings from your analytics to direct where you should be investing your time.

What are the steps to creating an app?

Do you want to create an app, but have no idea where to start? That’s okay! It’s actually not that complicated, as long as you have a roadmap to guide you.

Naturally, just like any idea or business venture, the first step is:

Ideation

Whether your idea comes from inspiration from your daily life, or from finding a need due to market research, or even because your business needs an app; the strength of an idea isn’t based off of color schemes, names, or packing in trending feature sets to impress investors.

It’s all about how well your app helps solve the pain point your intended users face. It doesn’t matter what your app does, or what type of app it is – your app’s value will be judged by the solution it provides.

Gaming apps solve boredom, fitness apps help solve either lack of motivation or help keep track of goals, navigation apps help users find their way, banking apps help users answer the important questions like “Do I have enough money in my checking account for this coffee?”

You get the idea.

At this point, don’t sweat the small stuff – don’t even worry about what your app will look like. Only focus on the solution it can provide, and the most logical and practical way to facilitate that solution.

Market research

If you didn’t initially start with this step, you’ll want to do it now. You don’t even need a prototype of your app by this point – all that you need is your idea. Take that idea, and bring it to your target market. Talk with them about what they want. Go to networking events, conventions, local businesses, check out blogs, google “your idea + problems,” and most importantly, research your competition.

There’s 2 million apps on the App Store, and 2.6 million on Google Play – mathematically, it’s pretty likely someone has built an app that at least touches on the basis of your idea.

Your job isn’t to come up with an original idea – it’s coming up with the most optimal solution to that idea. If you’re worried about originality, don’t be – Homer’s The Iliad and The Odyssey covered every narrative trope imaginable – writers today just come up with ways to repackage those ideas.

Uber wasn’t an original idea – people had been flagging down taxis for a hundred years by the time Uber came along. When you boil Uber down to its core idea, all that it is is replacing a hand wave with an app – everything else is secondary. Instagram didn’t invent filters, it just made it easier to use filters to make your photos look better.

When you’re researching your competition, pay close attention to three things:

  • The UI/UX
  • The features it uses to solve the problem
  • The app’s ASO

Take from those three things the aspects you do like, and keep them. Replace what you don’t like with your own spin on things. Then, come up with how you can create a unique package for your branding. Remember – your idea, and even the features used to facilitate your idea, don’t need to be original. If you’re making an app that requires GPS and mapping, you’re inevitably going to implement location services during development – coding languages (and the methods for building app functionalities) were designed to be systematic and logical – not unique.

One more important aspect concerning market research – this is when you’ll want to decide what platform(s) you’ll use to build your app. Knowing which platform you’re building for will dictate every following step in the process of creating an app – and if you are building both an Android and iOS app version, you’ll need two dedicated development teams.

More about deciding which platform is best for your app:

Gather your resources

For you, this means finalizing your concept and your market research, and then finding a developer. Once you’ve settled on a developer, it’s their responsibility to determine your app’s feature set and the SDKs and APIs it utilizes to achieve your desired functionality.

Your feature set will be based upon user stories. User stories are detailed, step-by-step use cases of what a user will do during a session in your app in order to accomplish solving your pain point.

This is when it’s time to start planning out the design of your app. Some dev shops have their own UI/UX designers, some don’t. If they don’t you’ll need to do it yourself, or find a freelance designer.

App design usually begins with wireframes and color options (usually starting with the home screen and moving on from there), as well as planning out the UX of the main functionalities your app provides. Think of the inverted pyramid – start with the overarching themes, and slowly work your way down to the nitty gritty details. If your app has graphics, this is the step you’ll implement those – anything visual that your app requires should be complete before coding begins (if your app requires heavy backend infrastructure, start building that out as soon as possible).

For more information about proper app design, visit our blog on covering the topic.

From these designs, you can build out a prototype, which is actually much easier than you’d expect, via help from different prototyping applications:

Once you’ve signed off on a prototype, your development team can get down to actually building your app. A good developer will be able to take your plan and run with it from here – they’ll obviously check in to provide you with updates, and to make sure you’re happy with what they’re producing, but they won’t be asking you technical questions – that’s why you hired them, after all.

Testing

This is a step that begins after the first lines of code of your app are implemented, and after that, testing never ends. It might sound disheartening, but that’s the nature of the beast.

To efficiently test, lay out every step of your user stories (which you and your development team came up with in the previous step) in a spreadsheet, and identify the features that aren’t working properly. Take the time to make sure your app feels smooth and attentive to inputs as well. Users are likely to abandon slow apps in favor of faster ones.

Record every bug you discover while testing. Fix the issues, and test again. Repeat this step until testing is complete.

Then, it’s time for testing round two… beta testing!

Beta testing will open up your app to a small segment of the public – one that you, or a marketing agency (or your developer) will find. The purpose of a beta test is to increase the likelihood of catching bugs due to increased entropy. Beta testers, while not as detail oriented as a dedicated internal testing team, will use your app in the way they expect it to work – not the use case you have imagined. You’ll find out during this step if the two align, and iron out the kinks if they don’t.

Beta tests are important for another reason – it opens up your app to more devices and usage environments. Your app needs to work the same in a cornfield as it does on the subway. The text and font you used in your app may be legible in an office environment, but the sun’s glare might make it difficult to read. These are the kinds of details beta testing will pick up on, and improve upon.

For more information and tips about running a beta test, visit our blog covering the topic.

ASO

Before you launch your app, you’ll want to plan out your ASO. There are two fronts to your ASO campaign: user acquisition, and user retention, in that order. These can be broken down into sub-categories:

User acquisition:

  • Keywords
  • The app’s build and compatibility
  • The app’s actual page on the App Store (you can think of this as your app’s storefront)

User retention:

  • User reviews and ratings
  • Time users actually engage with the app
  • In-app purchases (if applicable)

Keywords are the bread-and-butter of any ASO campaign. The App Store’s search option functions in largely the same manner as a search engine like Google: users input a phrase or word, and the App Store displays apps based upon relevance and ranking.

Keywords are the foundation from which to build your ASO efforts, and effectively implementing them is crucial to your app’s success on the App Store. The most important steps you can take to ensure your keywords are working for you is to:

  1. Know your competition and
  2. Start with 2-3 keywords (as your campaign matures, consider utilizing up to five main keywords)

For more information about ASO, visit our blog on the topic. For more information about keyword research, check out our guide on the topic.

Launch

Congratulations! You’re almost there. The next steps are publishing your app, which will mean different things depending on what platform you want to release on. Both the App Store and Google Play have different approval processes and standards for apps to pass before they can be published, as well as publishing fees.

Apple has strict guidelines that must be met for your app to be approved – Android does not.

To publish an App on the App Store, you must pay a yearly fee of $99, and Apple takes 30% of profits from downloads (that 30% is only applied to paid app and in-app purchases). In order to publish to Google Play, you must pay a one-time fee of $25, and Android also takes 30% of profits from paid an in-app purchases.

Update

As soon as your app is launched, you’ll want to start analyzing your user data. In order to do this, you’ll need to find an analytics platform. This is a very detailed and intricate process, so for accessibility, we won’t include that information on this particular blog – but you can find all the information you need about measuring analytics here.

Based off of your analytics, user reviews, and user ratings, you’ll want to start coming up with ideas for how to enhance your app. From here, you’ll begin again at step one: ideation.

Android or iOS – which is the better MVP platform?

If you’re planning on making a MVP (minimum viable product) app, there’s a good chance your reasoning fits one or both of these criteria – time is of the essence, and/or you have a limited budget. No matter what your reasoning is, however, the benefits of a MVP app’s model of development boil down to one thing: efficiency.

So, other than the generalized buzzword of “efficiency,” what makes a successful MVP app?

  • Lower development cost
  • Shortened development time
  • Consistent, user-driven, and targeted updates
  • Reduced business development cost
  • Streamlined market release
  • Discovering and refining your revenue model through user engagement

Something to keep in mind when developing a MVP app – a MVP is not a prototype. A prototype, by definition, is a preliminary model of something; a MVP is everything (nothing more, and nothing less) that a product needs to both achieve the solution to a pain point, and simultaneously satisfy customers.

Or you can think of it this way; a prototype is what it will do. A MVP is what it does.

Now that we’ve got that out of the way, let’s get to the main question of this blog post – which is the better platform for a MVP app: Android, or iOS? It stands to reason that if you’re developing a MVP, you want to make sure the development and release of your product are as efficient as possible – and with that comes the need to know which market will be the most efficient for your MVP to live in.

Which is the better MVP platform – Android, or iOS?

When it comes to overall development costs, iOS wins every category other than publication costs and investment in infrastructure – the latter of the two categories is determined by your extant infrastructure (if you already own Apple products, iOS will cost less, and vice versa). While both Google Play and the App Store will skim 30% of profits made from paid app and in-app purchases, the App Store’s publishing fee is annual, whereas Google Play’s is a one time deal.

But there’s much more to efficiency than just reducing costs – this is about the best platform for a MVP after all – not the cheapest.

Development time

Development time is determined by two factors: ease of programming, and ease of testing. Again, when it comes to the time it takes to develop an app, iOS wins the round. Why?

Android is mainly programmed using JAVA – a computer language that saw its release in 1996. While this does mean there are more Android programmers available to hire, it doesn’t equate to faster development. JAVA was written to build websites, and was later adopted by the Android platform as its de facto programming language. Due to this, Android is highly customizable – but leaves room for development inconsistencies that tend to pop up because there aren’t strict standards.

iOS apps, on the other hand, are written with Swift. Swift was made specifically for the development of apps, as well as being designed to run on Apple products only. While this does limit apps built using Swift to devices that start with the letter “i,” it does ensure a much more stable development environment. With Swift, there’s usually a right way and a wrong way to implement a functionality – meaning there’s a lot less time spent trying out different iterations of code.

The same is also true for the time it takes to successfully test your app – again, iOS comes out ahead of Android. This is for two reasons: it is simpler to produce robust code with Swift, and there are less iOS devices than Android devices (this is the main reason for the discrepancy in testing time between the two platforms).

Between the currently used iPhone, iPad, and even Apple Watch and TV, there are about ten iOS devices to test your app on (and that’s if it’s used on their entire range of products). To achieve the same level of quality assurance for an Android app, you’d have to test on 24,000 different devices.

With easier to write and more robust code, paired with a smaller number of available devices to test on, iOS apps will almost invariably take less time to develop than Android.

User engagement

While user engagement is an important metric for any app, when it comes to the development of a MVP, high quality user engagement is essential to your success. This is because MVP apps are basically a shortened version of classic app lifecycle management – rather than building out every feature, testing, and then releasing, a MVPs necessary features are implemented, then the bare bones (minimal, but still very much functional) app is sent to market. After users begin using the app and asking for extra features, the development team then works to implement the requested additions to the app.

It makes sense as to why this method of development is so cost effective and efficient – rather than guessing what features your intended audience will expect from your app, you build the main idea, and give your users the power to fill in the cracks. This saves money and time on two different fronts: you don’t waste resources implementing unwanted features, and you spend less time and money conducting market research. Your users act as both your focus group and your test bed.

The caveat here is that in order for that to happen, your user base must be highly engaged with your app – much more so than the average app user. And this is where, hands down, iOS is the stand-out platform:

  • iOS users engage apps for nearly twice as long as their Android counterparts
  • iOS apps have a higher retention rate than Android apps
  • iOS users download more purchasable apps than Android users and spend more money on in-app purchases:

  • Gaming app average revenue per user: $1.99 (iOS) versus $1.56 (Android)
  • Shopping app average revenue per user: $19.64 (iOS) versus $11.49 (Android)
  • Travel app average revenue per user: $32.29 (iOS) versus $20.47 (Android)

It’s metrics like these that put iOS ahead of Android for the best MVP platform. Without high quality, consistent user engagement (as well as two-way communication between your development team and your users), your MVP will face a much longer road to achieving your goals. This isn’t to say MVP apps don’t work on Android, just rather that iOS lends itself better to MVP development.

We hope you’ve found this guide useful. If you’d like more information about deciding between Android or iOS, check out our blogs about how to decided which platform is best for your app, and which platform costs more to develop for.

How to build a mobile app: App lifecycle Management

App lifecycle management, which we’ll be referring to as ALM from now on, is the totality of managing the processes, systems, and people that make your app: market research, ideation, coding and design, testing, launch, analytics, and updating your app throughout its time on the App Store or Google Play.

Let’s explore ALM:

ALM

Step 1: Ideation

There’s two ways ideation can come about; from inspiration after being presented with a pain point in your own life, or from conducting market research which exposes a niche market with an unsolved pain point of their own. If it’s the former, make sure to conduct your own market research to determine just who exactly your niche is.

If you’re looking for ideas and methods for coming up with marketable apps, visit our blog on the topic.

Step 2: Requirements gathering

After solidifying your concept, you’ll want to develop out the requirements of your app – basically, what it does and how you want it to achieve those things. This covers everything from your app’s feature set to the SDKs and APIs it utilizes. Then, break those down sets and systems into individual, detailed tasks, so you and your PM can easily manage and track the progress of these tasks.

Your feature set will be based upon user stories. User stories are detailed, step-by-step use cases of what a user will do during a session in your app in order to accomplish solving your pain point.

You’ll also want to plan out which platform(s) your app will launch on, if you haven’t already. This should be partly influenced by your market research. Knowing which platform you’re building for will dictate every following step – and if you are building both an Android and iOS app version, you’ll need two dedicated development teams.

If you’re looking for more info about planning your app’s feature set, visit our blog covering the topic.

Step 3: Design

When you have a plan solidified for what your app will actually do, you can move onto design. Start with wireframes and color options on your home screen, and after settling on the right layout for your app, begin designing the other screens and how your users will actually interact with the functionality your app provides.

If your app has graphics, this is the step you’ll implement those – anything visual that your app requires should be complete before coding begins (if your app requires heavy backend infrastructure, start building that out as soon as possible). Make sure to build out a prototype so your software engineers have something to reference while they code.

For more information about proper app design methods, visit our blog covering the topic.

Step 4: Develop

This is where the actual coding begins. Your programmers should build the UI based on the prototype to ensure all of the requirements are met. Assign those requirements, incidents, and tasks to your team. For every incident that is completed, run tests to check for errors and vulnerabilities. After that iteration has passed a code review, add it on to your master branch.

For a lot more tips on avoiding development mistakes, visit our blog about common development pitfalls. For a guide covering iOS development, click here. For a guide on Android app development, click here.

Step 5: Testing

Create your test cases, which should be based on the user stories you came up with during step 2, requirements gathering. To efficiently test, lay out every step of your user stories in a spreadsheet, and identify the features that aren’t working properly. Take the time to make sure your app feels smooth and attentive to inputs as well. Users are likely to abandon slow apps in favor of faster ones.

Record every bug you discover while testing. Fix the issues, and test again. Repeat this step until testing is complete.

Step 6: Soft launch (quality assurance)

Sometimes referred to as a beta test, your soft launch will open up your app to a small segment of the public – one that you, or a marketing agency (or your developer) will find. They’ll use your app out in the field, so to speak. A soft launch can be thought of as the second step of testing, because it will inevitably uncover bugs and errors your first rounds of testing didn’t.

Optimally, you’ll have caught most of the bugs by this point, so your testers will have a high opinion about your app before it’s published (which gives you a significant boost to your app store rankings when they rate it after launch). They won’t be surprised, however, if they do find bugs – they understand that it’s a soft launch, after all.

You’ll bounce between steps five and six until all of your app’s bugs have been identified, fixed, and tested again. For more information and tips about running a beta test, visit our blog covering the topic.

Step 7: Deploy

Congratulations! It’s time to publish your app. Both the App Store and Google Play have different approval processes and standards for apps to pass before they can be published, as well as publishing fees.

If you’re looking for more information about the cost of publishing an app (and the other costs associated with development) visit our blog covering the topic. If you need help planning out your ASO campaign (which you should do before launch), visit our blog on the topic.

Step 8: Analytical review

Now it’s time to watch (and then react to) the data coming in. There are a lot of app analytics platforms, but we prefer Kumulos.

For a step-by-step, detailed guide to measuring your app’s success, visit our blog about measuring your app’s analytics.

For more information about coming up with ASO strategies, visit our blog on the topic.

Step 9: Enhancements

Based off of your analytics, it’s time to start updating your app with enhancements; enhancing your app’s UX by updating it’s design, security, and compatibility with other devices.

This is the step that glues the whole process together, and based upon the analytical data you’re receiving, you’ll ideate solutions for the aspects of your app that need to be enhanced.

The effects of not updating your app

Updating your app is the most important step you can take to ensure the time you spent developing your app (which in some cases can take years) doesn’t go to waste.

Updating your app is important for the following reasons:

App Trends

What’s cool is always changing, along with what’s possible. Updating how a feature looks or functions almost invariably results in a positive boost to your users’ experience using your app, which in turn leads to higher user retention, ratings, and reviews. Your update doesn’t always have to be centered around functionality either – sometimes it can be as simple as a background color change, which could be part of an A/B test you’re running.

Security

We all know there’s always someone looking for a vulnerability to exploit. Code that was once air-tight slowly loses it’s edge with time, and the longer your app goes without a security update, the more likely it is that someone with ill intentions will use that to their advantage.

This is an exceedingly important aspect to consider when updating your app. If a user is ever exposed to any security risk due to your app, they are virtually guaranteed to at least stop using your app, and are more likely to outright delete it from their device.

They’ll also be much more likely to give your app a bad review and rating, which can cause a huge dip in your conversion rates as your app plummets in its rankings on the App Store and Google Play. This can very quickly spiral into a downward trend that will be out of your control. Users who feel violated by your app will be sure to warn others about an app that is a security risk.

Bug Fixing

Even when you’ve tested your app throughly as outlined in the steps above, you’re bound to see bugs in your app over time. A major cause of these bugs popping up throughout the lifecycle of your app are due to new devices and updates to the OS your app runs on. As screen resolutions change, so to must your app – or at least, account for those changes.

In the same vein as security issues, bugs will also deter users from continuing to use your app. If you don’t care enough to update it, why should they care to use it?