What Should You Know About Your App Analytics?

It’s now a lie that the growth of your social media app depends only on the value you bring to your customers. Today, more than ever, many factors determine app performance. These factors include: complexity, design, app testing, butterfly effect, and the list is endless. So, developers are careful about how they view and assess their apps. Therefore, without knowing how your clients react to different marketing strategies and which acquisition channels work best for them, you’ll never be 100% sure of how to make your app increase traction. Today, using app analytics yields countless possibilities and endless insight. However, there are special benefits that stand out.

Here’s What You Should Know About App Analytics

  1. App Analytics Drive ROI in Every Aspect of Performance

Millions of apps on the stores are competing for customer attention and better visibility. In this cut-throat contest, you can’t afford to have an acquisition strategy that lacks monetary goals. Marketing costs huge money. As such, you need to measure how much different channels deliver and compare with different acquisition strategies to determine what results in the best ROI. A winning app analytics strategy includes the following two points.

  • Looking at which channels offer the best customer lifetime value. Customer lifetime value LTV is calculated by customers generating higher revenue and higher possibility for retention.
  • A focus on in-app messaging. Hearing from prospects who have the power to connect to your employees at any time throughout your app experience is helpful to improving your strategy.
  1. App Analytics Help You Gather Accurate Data to Better Serve Your Customer

It’s hard to listen and serve your clients without looking keenly at their feedback and use patterns. Thus, app analytics help you to gain insight into customer data to serve them across all lifecycle stages. Many apps suffer the unfortunate fate of gathering a bulk of followers and failing to serve their needs adequately.

  1. Personalized, Customer-Focused Marketing

Creating an individually targeted and customized customer experience is now possible with app analytics. Customer-targeted push messages sent to specific people can make your app double its rates in a short time. It also converts up to three times better than traditional push messages.

  1. Tracking Individual and Group Achievements

Most app marketers rely on marketing strategies they’ve experienced before to drive results. But, using app analytics gives you a whole new set of customer data. Now, more than ever, app marketers can gain insight around small groups and individuals completing specific, directed activities within the app. What’s more, the possibility of using this knowledge is endless.

  1. Data-driven Results in Issues Concerning Retention

There’s a lot of buzz concerning customer retention these days. However, you can’t have a strong app engagement score if you don’t have many customers using your app regularly. The bottom line is that apps with higher retention rates enjoy better engagement, and more engagement and retention helps the app to gain customers and achieve growth. The most successful apps use analytics by focusing on high life time value customers and acquisition channels. In addition, app analytics close the gap between churn and retention.

Bottom Line

App analytics work in your social media background to enhance your app marketing efforts. It helps you achieve better growth and higher ROI. The above benefits paint a picture of how helpful app analytics is in today’s marketing space. And now, with NS804, you can create a social media app and collect app analytics in just a few clicks.

 

A Quick Intro To iOS App Development

Many aspiring appreneurs need to have an understanding of iOS app development. Fortunately, Apple has made it relatively easy for novices and experts to develop for their key platforms. With powerful tools such as Xcode and the Swift programming language, there’s never been a better time to create unique apps for iOS.

1. The Many Faces Of iOS App Development

While the Apple ecosystem may be pretty cohesive, this isn’t necessarily true for app development. And what we mean by this is that there’s no one-size-fits-all approach to developing apps for iOS. Quite frankly, this isn’t a bad thing, as developers often require more than one toolchain or methodology to complete their projects.

Now, for most projects, Apple’s proprietary Xcode IDE and Swift programming language are good enough. And this is especially true if you plan on developing native-only iOS apps. Furthermore, utilizing Apple’s development tools and closely following their guidelines will allow you to create high-quality and performance-oriented apps, which would be difficult to achieve using third-party or cross-platform tools.

But what if you’re a small team with a limited budget that wants to support both iOS and Android? Then, you have two options that you should consider carefully. Option one: develop the native iOS app in-house and seek the assistance of a professional studio, such as NS804, to handle native development for the Android version. And option two: use a cross-platform framework such as React Native or Xamarin to develop for both platforms entirely in-house. We firmly believe that you’ll achieve better results with the first option.

2. Beyond The Standard Toolchain

As we mentioned earlier, Xcode and Swift will suffice for most purposes. However, your iOS app development needs may vary, and you may require an additional or more powerful toolchain. Perhaps, you’ve decided to create an augmented reality (AR) app or a mobile game. And then, quickly discover that Xcode isn’t the most efficient tool for the job. What then?

Luckily, there’s no shortage of excellent frameworks and game engines to help you achieve your goals. One of the most popular solutions for developing AR, VR, and mobile games is Unity. And if you require the best possible visual fidelity, you may want to consider Unreal Engine. But do keep in mind that both engines are bloated and heavy on system resources, especially Unreal. So, if your project doesn’t require the latest 3D rendering techniques and particle systems, then you’re better served elsewhere.

For example, if you’re developing a simple 2D game, you may want to use an open-source framework, such as MonoGame. This framework offers developers the bare-essential functionality and integrations with APIs to make fun games for iOS and several other platforms. But if you require a full-fledged engine that’s also lightweight and open-source, then consider Godot. A key benefit of Godot is that it regularly receives updates and optimizations from its vibrant developer community.

3. Understanding APIs And Why They Are Necessary

For better or worse, APIs (Application Programming Interfaces) are essential components in developing apps. Fortunately, Apple’s APIs are among the best in the industry and help make the development process a lot easier.

But what exactly is an API, and why should you care? In a nutshell, an API acts as a messenger or intermediary between various hardware components and software instructions. We may have an API that generates graphics on the screen based on draw calls in a computer program. And we may also have an API that transfers user data from a smartphone to a server. Thus, developers can accomplish various complex tasks, as these APIs handle most of the heavy lifting.

APIs bring forth many obvious cost and time-saving benefits, and you should use them when necessary. Apple has wisely introduced several useful APIs that every iOS developer should familiarize themselves with:

  • Apple Music API – Geared towards apps that require data about albums, artists, chart rankings, music videos, playlists, ratings, reviews, songs, and user-generated content. Also, developers may utilize Apple Music API when creating Android apps and websites.
  • Metal – An API that facilitates 3D rendering and data-parallel calculations by utilizing the GPUs (Graphics Processing Units) on Apple devices. It’s used extensively for games, visual-oriented apps, and extensive scientific calculations.
  • StoreKit – For developers that need to support in-app purchases in their apps. StoreKit also integrates with Ad Network Attribution, Apple Music, and Recommendations and Reviews in the App Store.
  • SwiftUI – A powerful and developer-friendly UI (User Interface) suite, which uses AppKit and UIKit. It allows developers to create modern-looking apps with as little code as possible.

4. The Bare Minimum Requirements For iOS App Development

It’s essential to own at least one Apple Mac computer, which you’ll use to develop your iOS app. Preferably, it should be a recent model for quicker compile times and better compatibility with newer versions of Xcode. You should also own at least one iPhone and iPad to test your app on, even though Xcode provides a simulator. As good as the simulator may be, it’s always good practice to test your app on actual hardware.

After you download Xcode, take the time to familiarize yourself with the integrated development environment (IDE). And if you have prior experience with Objective-C or a similar programming language, the transition to Swift should be easy. But developing for iOS isn’t just about learning Swift, as you’ll also need to comprehend the iOS Software Development Kit (SDK). This SDK consists of several APIs and frameworks, which are essential for your app development journey.

You’ll also want to register an Apple Developer account and become a member of the Developer Program. A key benefit of joining this program is that you’ll gain access to resources that will help you with deployment. Furthermore, you may want to sign up for the Xcode Cloud, a continuous integration and delivery (CI/CD) service. Xcode Cloud will allow you to automate your workflow, build in the cloud, and initiate parallel testing.

5. Become Acquainted With The App Store

As an appreneur, you’ll eventually release your app on the App Store, as that’s where your potential customers congregate. But before you launch, you’ll need to understand the ins and outs of the App Store for maximum success. You’ll need to research your target audience and craft an app and marketing message to appeal to these users.

And if you’re releasing on both the App Store and Google Play, you’ll need to understand the differences between these two stores. After all, you’re dealing with two different audiences that have very different expectations. iOS users tend to earn higher incomes and are more willing to pay for apps that show promise. Android users, on the other hand, prefer free apps that are mostly monetized by ads.

Final Thoughts

iOS app development can be fun and very rewarding with the right approach. In most cases, you’ll want to utilize Apple’s proprietary tools, such as Xcode and iOS Software Development Kit (SDK). But you can always integrate an additional toolchain when necessary. Contact us today to learn how NS804 can help you create phenomenal iOS apps.

iOS App Design Ideas: How To Improve Patient Care

Healthcare presents fertile ground for implementing some of your best and most innovative iOS app design ideas. Today’s pandemic era has caused a greater need for solutions that only technology can provide. And moving ahead, we can see a bright future ahead for mobile medical apps given their growing popularity. According to Statista, the worldwide size for this market segment will reach $11.2 billion by 2025. So, it may be time to reevaluate your iOS app development goals to take advantage of the flourishing patient care industry.

1. Managing Treatments On The iOS Platform

The iOS platform provides users with a plethora of quality apps, including those geared towards patient care. Several useful apps help physicians make informed decisions about prescriptions and medical procedures. For example, Epocrates makes prescription easy thanks to its powerful drug interaction checker, pill identifier, and Rx and OTC monographs. Then, there’s SeamlessMD, which helps hospitals track patient recovery during post-surgery.

2. Make Scheduling And Contacting During An Emergency Easier

Many iOS app design ideas have the potential to become compelling applications. But in the medical field, where saving lives is crucial, your iOS app development endeavors should facilitate such outcomes. Thus, consider creating an app that enables patients to schedule appointments with their health care providers. And make it easy for patients to contact an ambulance or a personal doctor when necessary.

3. Allow Symptom Tracking For Improved Diagnosis

Apple’s iOS platform encompasses iPhones and iPads, but also the Watch series of wearables. These utilize watchOS, which is an operating system based on iOS. For developers already accustomed to iOS app development, supporting these wearable devices has never been easier. Furthermore, wearables serve as the ideal platform for patients that need to track symptoms and diagnose their current condition.

4. Provide Notifications For Better Patient Care

One of the most powerful features you can implement in your patient care app is notifications. Popup notifications can appear whenever the patient needs to take their meds, schedule a new appointment, or stop eating before a blood test.

The Bottom Line

Whether you’re planning on implementing appointment scheduling, electronic prescribing, or symptom tracking, you’ll want to tap into a well of compelling iOS app design ideas for your patient care projects. Contact us today to learn how NS804 can help you create cutting-edge apps for the healthcare industry.

How to Create A Social Media App: Complete Guide

Nowadays, it’s impossible to comprehend a world without social media and how it has impacted us. For better or worse, platforms such as Facebook, Instagram, and TikTok have changed the way we interact with each other online. Perhaps they eat up more of our time than we’d like to admit. But on the other hand, they’ve revolutionized the way we consume and share content. Furthermore, these platforms are opening up many invaluable opportunities for creatives, developers, and businesses.

1. Why You Should Develop A Social Media App

Whether you’re an appreneur or running a large organization, it’s time to take a serious look at social media. And there are many good reasons why you’d want to do this, considering the current online landscape. Chances are you’re already active on one or more social media platforms such as Facebook, LinkedIn, and Twitter. Moreover, you probably have family members, friends, and work colleagues that are plugged into their favorite social channels too.

If we briefly look at numbers, consider the juggernaut Facebook, which boasts 2.89 billion monthly active users by the 2nd quarter of 2021. With such extensive reach, Facebook has become the leading platform among relationship networks. Many people love engaging with friends and loved ones here, given the platform’s powerful features that facilitate user retention.

Of course, it would be a Herculean task to develop a social media app to compete with the likes of Facebook, especially for a startup. But it’s not necessary to copy Facebook to find success with a social channel. It’s best to find a niche that serves a need, which appeals to a sizable audience. For example, a corporate social channel could serve as an effective tool for connecting all workers within the organization. And users outside the organization won’t be able to access this channel, making it a manageable project for a smaller developer.

2. Determine The Type Of Social Media App You Want To Create

As we mentioned earlier, your social channel must serve a need. Otherwise, you’ll waste resources on a project that won’t attract users and ROI. So, carefully consider what type of social media app will find its place with today’s users. Here’s a quick rundown of the types of apps you can create moving forward:

  • Bookmarking Sites – Users that enjoy consuming or curating online content make use of bookmarking sites regularly. These include services such as Flipboard, Mix, and Pinterest.
  • Discussion Forums – The granddaddy of social media platforms that have a proven track record for attracting enthusiastic users. A few key examples include Digg, Quora, and Reddit.
  • Media Sharing Platforms – Content creators, graphic designers, and photographers love to share their work online using media sharing platforms. A few popular services that can handle image and video sharing include Instagram, TikTok, and YouTube.
  • Microblogging Services – Bloggers and content creators enjoy the convenience of sharing their thoughts and content on these platforms. Popular services include Medium, Tumblr, and Twitter.
  • Relationship NetworksThese are among the most popular social media platforms due to their high user engagement. Users love to socialize and connect with others on Facebook, LinkedIn, and Tinder.
  • Review Sites – Users have become accustomed to rating businesses, products, or travel destinations and leaving comments about their experiences. Review sites that facilitate this include Tripadvisor, Trustpilot, and Yelp.

3. Understanding Your Target Audience

When developing and releasing an app, it’s crucial to understand your audience as intimately as possible. Thus, it’s always a good idea to have target audience templates and examples handy. These templates will detail your potential users’ age, gender, demographics, education, income, hobbies, and interests. By conducting a detailed target audience analysis, you’ll likely craft a social media app that hits the mark.

4. Plan Your App’s Workflow In Detail

Social media apps are complex, which means that you shouldn’t skimp on any of the details. Furthermore, you’re aiming at creating an app with user retention in mind, so plan carefully!

Start by sketching a basic outline of your app, and determine the number of screens and subsequent user interaction. Then, wireframe your app so that your development team can accurately visualize how it will look and feel on mobile devices. If necessary, develop a prototype so that all stakeholders will know how the app will be like when released. And these stakeholders can then request changes and tweaks to improve the app further.

Finally, finetune the user experience (UX) and user interface (UI) of your app so that it complies with current standards. Also, consider your target audience and what type of UX/UI best fits their needs and expectations. If you’re targeting a younger audience, they’ll appreciate a bolder and more colorful design language. And an older audience will prefer a more utilitarian approach to your app’s design.

5. Consider All The Functionality That Your App Requires

Earlier, we mentioned that social media apps are complex, and we weren’t kidding about this matter. To make your app palatable to today’s users, you’ll need to implement several essential features. And while it may not be necessary to integrate all these features listed below, you’ll probably need most of them:

  • App Management – Establishing a web portal for managing users and data via the app.
  • Customization – Allow users the ability to customize backgrounds, colors, profile pictures, and nicknames to improve user retention.
  • Data Sources Integration – Implementing data from existing and multiple sources.
  • Data Types – May include audio, video, and photo content, including data, lists, and text.
  • Geolocation – Acquire location data based on a user’s device location by integrating Apple’s and Google’s geolocation APIs.
  • In-App Communication – Allows a user to communicate with other users, comment on posts, and share content on social media.
  • Network Building – Implementing an algorithm and search features that make it easy for users to connect with friends, family, and like-minded people.
  • News Feed – Users can update their status and upload content on their news feed to share with others.
  • Payment Systems – If your app has a payment component, you’ll need to integrate various payment APIs. These may include Apple Pay, Google Pay, and PayPal, to name a few.
  • Security – Enabling encryption to protect user data while complying with the General Data Protection Regulation (GDPR).
  • Social Media Integrations – Make it easy for users to login into your app using their preferred platforms and to share content.
  • User Interaction – The various ways your app will communicate with the user: email, push notifications, or SMS.
  • User Management – Initiating the basic registration process by requesting a user’s email or social media account.

6. Implementing Analytics To Monitor User Retention And Engagement

Ensure that you’ve implemented analytics in your app to monitor its performance and user engagement. You’ll want to keep track of how many active users you have compared to your overall downloads. Also, keep tabs on your user retention and churn rates, especially when rolling out new features and updates. And determine user engagement by analyzing all the actions they take during each session.

In Conclusion

Creating a compelling social media app requires careful planning and extensive knowledge of the numerous platform-specific APIs and integrations. Contact us today to learn how NS804 can help you develop fantastic mobile apps and social experiences.

How To Create An App Like Instacart For Grocery Shopping

Instacart is a popular service, which offers customers in the United States and Canada grocery shopping and same-day deliveries. Customers can easily and quickly place orders via Instacart’s expertly designed app. Find out how to create such an app right here!

What Is Instacart And Why You Should Care

Instacart is a company based in San Francisco and founded by a former Amazon employee in 2012. It provides shoppers with a convenient grocery delivery service via its mobile app and website. And in the current pandemic era, such an initiative makes good business sense. After all, Instacart serves approximately 500,000 customers and generates an impressive $1.5 billion in revenue. Given that grocery shopping accounts for over $1 trillion in business in the United States, there’s still plenty of room for growth.

But what makes this service invaluable is its customer-centric approach. Customers are assigned personal shoppers to fulfill their orders and expedite deliveries within a given time frame. Furthermore, customers can make payments with Apple Pay, Google Pay, Electronic Benefits Transfer (EBT), credit, or debit card. Instacart charges a delivery fee of $3.99 for orders of $35 or more and an additional 5% service fee. And participating retailers are allowed to set the prices for all the items they list in the Instacart marketplace.

Aim To Make Grocery Delivery Easy

When you sit down with your team to brainstorm ideas for your app, always consider user interaction and engagement. Ideally, you’ll want to plan out an efficient and straightforward pathway for users to follow. Implement UX design principles, such as information architecture, interaction design, usability, prototyping, and visual design, for the best results.

Also, ensure that your user interface (UI) is cohesive across all target platforms. Utilize the same design language on Android, iOS, and the web, and make it easy for users to engage with your app if they decide to switch platforms. And clearly show information, such as the price, manufacturing date, ingredients, and expiry date of each item.

Implement Order Tracking And Multiple Payment Options

The primary reason to develop a grocery delivery app is to save the customer time. So, you’ll need to implement a robust order tracking system that utilizes the GPS in the customer’s smartphone. Thus, your order tracking system should accurately determine the amount of time it will take for items to reach customers based on their location. You can further improve delivery times by analyzing data from the route optimization system used by delivery workers.

Also, don’t forget to implement multiple payment options. Allow customers to pay using their preferred method of payment as quickly as possible. Don’t bog them down with a convoluted payment form or registration process.

Offer A Helping Hand

Most of the best apps make it easy for users to provide feedback and receive help. That’s why you must integrate a feedback system for customers to leave comments about the efficacy of your grocery delivery service. Furthermore, have a help center available to address customer complaints and resolve payment issues.

Final Thoughts

An endeavor such as Instacart requires delivery workers, fulfillment centers, and establishing partnerships with retailers. Moreover, it’s essential to comply with local government guidelines and regulations to remain within the law. But it’s worth the effort if you want to tap into a burgeoning industry that has a bright future ahead. Contact us today to learn how NS804 can help you create powerful apps that facilitate grocery delivery.

10 Features To Include In App Updates To Boost Growth

Every appreneur should be utilizing app updates to keep their applications relevant. Users quickly lose interest in apps that aren’t maintained, and there are many good reasons for this.

For one, it shows that the developer no longer cares about their app by allowing it to languish. Secondly, an app that hasn’t been updated in a long time is a potential security risk. And thirdly, the app no longer evolves with users’ needs, which leads to its irrelevancy. So, if you care about app usage growth, include these 10 features in your upcoming updates.

1. How to Use Ads To Increase App Usage Growth

Mobile ads are a powerful tool in the arsenal of an appreneur if implemented correctly. Very likely, your audience isn’t particularly fond of ads, as these often negatively impact the end-user experience. Moreover, there’s always a risk that you’ll lose users if your ads annoy them. And with 25 percent of mobile apps abandoned after being used once, you should take extra care with ads.

Focus on app usage growth by incentivizing your audience when delivering ads, which are relevant to them. For example, if you’ve released a mobile game, ensure that your ads don’t ruin flow by appearing at short intervals. It’s better to space your ads out and then reward users with additional in-game coins or experience points (XP) to help them progress. With such a strategy, users will watch more ads and engage more with your app.

2. Why Users Want App Updates To Offer Offline Access

Your latest productivity app may boast powerful features that rely on a cloud backend. And you may have heavily invested in this backend architecture to make your app function as efficiently as possible. However, it would be shortsighted if users can only make the most of your app if they need to be constantly online.

Keep in mind that many of your users have limited bandwidth and can’t always be online or be in an area with poor connectivity. Furthermore, many users will appreciate having the ability to get work done while being offline. Consider those traveling by plane that may not have the opportunity to go online for several hours.

3. How To Make The UI More User-Friendly

When you roll out app updates, ensure that you’re regularly improving your app’s user interface (UI). Always look at ways to simplify the interface with a clean look that makes it easy for users to navigate. Then, keep all UI elements and typography consistent throughout the app. And implement colors and textures strategically to facilitate smooth navigation and highlight important features. Finally, make it easy for users to adjust settings and revert to default settings as quickly as possible.

4. Why App Updates Should Include More Security Features

With the deluge of data breaches happening lately, users have become increasingly concerned about app security. That’s why it’s vital to keep all your applications maintained by regularly rolling out app updates with patches and security features. Always stay current on the latest vulnerabilities affecting mobile platforms and devices, and respond quickly with fixes. Moreover, listen to user feedback and analyze crash reports to detect any app instability or peculiar behavior.

5. How To Boost App Usage Growth With Built-In Save Features

Having robust save features is essential for all modern apps, so never skimp on this. Ensure that all your apps can easily save manually and that users can quickly locate the ‘save’ button. Better yet, implement autosave functionality, as it’s common for users to forget to save. Also, allow users to save on the cloud, which is especially handy for those using multiple devices.

Implementing these powerful built-in save features will make your app indispensable to users. Moreover, they facilitate loyalty to your app and drive further app usage growth. And within an enterprise environment, these save features will solidify your app’s reputation as a professional package.

6. Why App Updates Need To Focus On New OS Features

Platform holders such as Apple and Google want developers to utilize the latest OS features. After all, taking advantage of these features helps enhance security, improves the user experience (UX), and unlocks additional power and features available in newer devices. More importantly, this stance from the platform holders entices developers to maintain their apps.

So, when developers ask themselves what app updates are supposed to accomplish, they should consider new OS features. And, also consider which updates they need to roll out and how often.

7. How To Choose App Update Ideas From Reviews

One of the benefits of nurturing a growing user base is that users will often leave reviews about your app. You’ll receive positive and negative feedback, and both are equally valuable. And sometimes, users may even give you new ideas that you can implement for upcoming app updates.

For example, you may have released an app that helps users quickly compile to-do lists. But these lists are exclusively text-based, and users are now clamoring for the ability to add emojis and images. So, this presents you with the golden opportunity to add these features in the next update.

8. Why You Should Look At New Competitor Features

Users are always trying out new apps and making comparisons with those they use regularly. If a new app comes with powerful features that aren’t available in existing solutions, users will inevitably make the switch to the newer app. Therefore, you should always be eyeing the competition to see if they’re implementing features that excite users. And if this is happening, then you should respond by rolling out equivalent features immediately.

9. How To Increase App Usage Growth By Adding More Personalization Settings

You could be deliberating whether to update an existing app or create an entirely new app. And it’s easy to run into this dilemma, especially when an app isn’t performing well. However, it may still have plenty of life left after receiving a visual facelift and additional personalization settings.

Many users love personalizing their apps so that they fit in with their tastes and personalities. So make it easy for them to change colors, textures, and typography. And give users total control over how notifications should appear, as some users find pop-up notifications annoying.

10. Why Include A Guest Account In App Updates

You may want users to sign up when using your app for the first time, but this isn’t always a good idea. Most users don’t want to provide their email and other personal details if they’re unsure that they’ll use your app long-term. Moreover, they’ll likely uninstall your app if a login screen is the first thing they see after running it.

A better strategy is to allow users to test out your app before asking them to sign up. So, provide users with a guest account in your next update. Offering them a ‘no strings attached’ option will drive up app usage growth if your app lives up to expectations.

In Conclusion

App updates can be powerful when rolled out correctly. It’s always important to release meaningful updates, which patch up security vulnerabilities, improve usability, and introduce features requested by users, to name a few. Contact us today to learn how NS804 can help you develop and maintain amazing apps.

Why Scalability Matters: Scaling Your Backend

Scalability plays a major role in whether or not an app will succeed in the long term. But it’s necessary to set up a backend that’s robust and capable of scaling with your needs. Below, we reveal why the backend is such an essential component.

1. Scalability Is Vital For Modern App Development

Your team has worked hard on an innovative enterprise app that shows promise. And, likely, everyone on your team is deeply invested in its success. But that will only happen if it reaches and satisfies your target audience. Moreover, it may need to go beyond your target audience to achieve desirable key performance indicators (KPIs) and return on investment (ROI). After all, the highest-ranked apps in the App Store and Google Play reach millions of happy users.

So, you’ll need to consider scalability and how to achieve this early on in the development process. You’ll need to take a hard look at what features you’ll likely roll out in the foreseeable future. And you’ll also need to consider your backend infrastructure needs for these features and any additional features that users may request. Then, you’ll need to ascertain what type of backend infrastructure best suits your app: enterprise server, cloud, or hybrid solution.

2. Your Enterprise App Requires A Robust Backend

While you may have developed a phenomenal app that engages users, that won’t be enough. And this is especially true if you’re targeting enterprise environments that require integration with existing business processes. Thus, a robust backend is usually the most effective solution for storing and retrieving the data required by your app.

And when scaling your app, your backend must be capable of handling such an endeavor. For example, you plan on rolling out updates that allow remote workers to access features that were initially only available to office staff. However, your current servers are not up to the task, so you’ll either need to upgrade these or use a cloud service. And given the increased usage of your app, your backend solution should handle concurrent access efficiently.

3. The Backend Is Essential When Implementing In-App Purchases And Subscriptions

If you need to monetize your app, you could implement ads, in-app purchases, or subscriptions. Of course, you can charge users a once-off upfront fee to use your app, and it’s another option you should consider when targeting enterprises. But with in-app purchases and subscriptions, a rock-solid backend is essential since it will need to handle these transactions swiftly and without compromising payment credentials.

4. Understanding Mobile Backend As A Service (MBAAS)

Setting up and maintaining a robust backend may not always be feasible for a small startup. However, some great solutions can relieve these smaller players from the associated costs and pain points. A mobile backend as a service platform will handle app logic and data management as two separate tasks. Not only does this save time since the startup doesn’t have to deal with a complex backend, but it also makes scaling possible.

5. Why A Professional Studio Is Better Suited For Scaling Your Backend

A startup will likely be on a tight budget and may seek the services of a freelancer to set up its backend. But this is not always a good idea, as a freelancer may cost more in the long run. And given the wide range of backend solutions in the market, the freelancer will only have expertise in a few of these.

However, a professional studio has more resources available and a better understanding of the various backend solutions. More importantly, a studio is a more suitable long-term partner, which will be around when it’s time to scale. Contact us today to learn how NS804 can help you with your backend and scalability needs.

Where To Find Innovative Mobile App Design Ideas

Are you struggling to come up with compelling mobile app design ideas that will make your upcoming project stand out? Well, we provide a few handy tips to help you get the ball rolling.

1. Study Trending Mobile App Design Ideas

Coming up with new app design ideas may seem challenging, especially if you’re positioning yourself as a trailblazing appreneur. However, you can take the guesswork out of your brainstorming sessions if you study trending mobile apps. Always keep an eye on the highest-ranking apps in the App Store and Google Play, and closely examine all the elements that make these apps successful.

2. Discover New App Design Ideas Via Reviews

User reviews are a great source of information for just about any app. These reviews will tell you whether the app is engaging users and what features and unique ideas make it stand out. Furthermore, the most ardent users will contribute their own mobile app design ideas, hoping the developer will implement these in future updates. But these ideas could fuel your next project once you’ve determined that these are feasible.

3. What’s Something You Wish There Was An App For

As an appreneur, you’re likely downloading and evaluating a wide range of apps. Some apps are so indispensable that you can’t live without them, while others leave you wanting. If you find yourself wishing that an app had a particular feature that’s missing in action, then you may have come up with your next big app idea.

4. Find iOS App Design Ideas From iOS Updates

With all the quality apps in the App Store, you’ll want to come up with compelling iOS app design ideas. Look at what updates competitors are rolling out and what unique features they introduce. And given that the most successful apps are constantly updated, it’s essential to implement new ideas at a regular cadence to keep users engaged.

5. Dive Into Mobile App Discussion Forums

Dissatisfied users are another great source of new app design ideas. These users will often leave behind negative reviews or voice their concerns in forums or social media. So, engage with these users directly and find out what they truly want in an app.

And when you’ve collated all your ideas, seek out a professional studio to help you develop your app. Contact us today to learn how NS804 can turn your mobile app design ideas into reality.

How To Choose The Best Tech Stack For Your App

One of the most important choices you can make as a developer is opting for the right tech stack. The right technologies allow you to complete your apps on time and within budget. However, the wrong choices will derail your projects and make you miss milestones. Below, we reveal several of the best tools for developing compelling enterprise apps and when to use them.

1. Understanding The Different Types Of Mobile App Development

Mobile app development is a complex beast that requires foresight. And the reason for this is that both Android and iOS are fundamentally different. Each platform has its own unique Application Programming Interfaces (APIs), development tools, and submission guidelines. Thus, targeting both platforms presents a plethora of challenges to even the most seasoned developers.

So before embarking on a mobile app project, it’s essential to choose the right tech stack for the job. And what a tech stack brings to the table is a suite of tools, which usually consist of a database, back-end and front-end tools, frameworks, and programming languages. In the case of game studios, they’ll often use an off-the-shelf engine, such as Unity or Unreal, that handles cross-platform development.

However, when choosing a tech stack, it’s also critical to understand the different types of apps you can develop:

  • Native Apps – These applications offer the best app store distribution, performance, and user experience. Developers will use programming languages and tools that specifically target Android or iOS.
  • Cross-Platform Apps – Apps made for Android, iOS, and even the desktop offer reasonably good performance and a user experience. However, these will still lag in terms of speed and performance to their native counterparts.
  • Hybrid Apps – These rely on web-based technologies and utilize a native app shell to run on mobile and desktop devices. They make it possible for web developers to target multiple platforms but at a significant integration, performance, and speed penalty.

2. Choosing The Right Tech Stack

Before choosing a development solution, carefully consider whether you’ll be making a native, cross-platform, or hybrid app. Then, take a hard look at your team’s capabilities and available resources.

For example, you may want to develop a native app to provide customers with the best possible user experience. But you don’t have enough team members, or they’re not skilled enough to handle native development for both Android and iOS. Your team may have proficiency in Apple’s Xcode and the Swift programming language but lack experience in Android Studio and Java or Kotlin.

Now, you could seek the services of native development specialists, such as NS804, to bring about the desired result. But if that’s not an option, you could use a cross-platform suite, such as Flutter, React Native, or Xamarin. However, your team’s success with these tools will largely depend on how proficient they are with their respective programming languages, namely: Dart, JavaScript/TypeScript, and C#.

If you’re still uncertain of which cross-platform tech stack to choose, then consider the following aspects. Flutter is a good option for fast development and comes with a wealth of widgets. But it’s still a relatively new tool with limited functionality and libraries. Alternatively, there’s React Native, which offers excellent mobile UI and modern features yet won’t deliver a native-like look or performance.

Then, there’s Xamarin that’s capable of accessing native APIs and providing near-native performance. On the downside, it’s not the most popular cross-platform solution, and since it’s part of Microsoft’s .NET stack, developers must understand its complex framework and runtime.

Finally, there are hybrid app technologies such as Apache Cordova and Ionic Framework. These are the perfect solutions for budget-conscious developers proficient in JavaScript, CSS, and HTML but willing to sacrifice performance and a native-like experience.

3. Using The Right Tools For Making Enterprise Apps

If you’re developing enterprise apps, you’ll need to use tools that are best in class. Quite often, these are the very same tools provided or recommended by the platform holders. In Apple’s case, they want developers to use their Xcode Integrated Development Environment (IDE) for creating apps for all their devices. And in Google’s case, they prefer that developers use Android Studio and associated software development kit (SDK).

Furthermore, Apple’s Swift is a powerful statically typed programming language ideal for modern application development. And since it’s a type-safe language, the result is cleaner and safer code that’s less prone to runtime crashes. Also, Swift handles memory exceptionally well thanks to its Automatic Reference Counting (ARC) memory management. What this means is that it’s an excellent language for developing performant and secure enterprise apps.

And in the Android camp, Google has been encouraging developers to switch over to Kotlin from Java. While Java has been a stalwart programming language in the enterprise space since the mid-90s, it’s verbose with a steep learning curve. Kotlin, on the other hand, offers developers similar features to Java, but it’s easier to learn and allows for both object-oriented and functional programming. With such flexibility and power, developers can release polished enterprise apps far quicker than before.

You’ll likely need a database for your application, and there are several good options available. Both Android and iOS developers can implement the SQLite relational database to manage data. But if you’re seeking a more modern and scalable solution, then consider Realm. What makes Realm so compelling is that it integrates seamlessly with React Native and Xamarin. And if you prefer to work with Google’s tech stack, you may want to take advantage of Firebase.

4. When To Build An MVP

Building complex enterprise apps presents developers with plenty of risks and high development costs. There’s no knowing if it will achieve significant download numbers, engage users, and perform adequately.

So, the only way we’ll know if a project holds promise is if we test the market without investing heavily in a finished product. Instead, we focus our efforts on a minimum viable product (MVP), which includes the bare minimum functionality of the app we envision. Once the MVP gains traction with users, then we can proceed to scale.

5. Consider How Your Tech Stack Affects The Cost Of Development

The type of tech stack you use will affect the cost of development considerably. If you’re embarking on native development, you’ll need to have developers on your team capable of programming for both Android and iOS. Furthermore, you’ll need to maintain two codebases, which will only increase your development costs.

Don’t forget to account for the cost of your development tools. After all, it’s easy to forget about this with so many open-source and free options available nowadays. Many IDEs are available for free and primarily aimed at indie developers, open-source projects, and students.

But if you’re a professional developer or a company, you’ll need to purchase a license, either as a subscription or a one-off cost. Similarly, there are different pricing tiers for other tools, such as automated testing suites, back-end cloud services, and databases.

The Bottom Line

Choosing the right tech stack for your app will allow you to complete it on time and within budget. In an ideal world, you’d opt for tools that facilitate native app development. But if that’s not feasible, consider the alternatives or work with a professional developer. Contact us today to learn how NS804 can help you develop amazing apps with the best-in-class technologies.

How Much Does It Cost To Develop A Social Media App?

One of the most asked questions by businesses is how much does it cost to create a social media app. So, the average cost of designing an application like LinkedIn, Tumblr, and Facebook, can range from $15,000 to 50,000+ depending on app types, elements, features, design, complexity, and software development.

From Twitter to LinkedIn and Facebook to Instagram, all have become a social sensation that is booming the internet these days. Furthermore, with the projection that social media users will reach 4.6 billion by 2025 from 3.6 billion in 2020, it is fair enough to surmise that social media applications will take the world by storm. So, the existing social media platforms have revolutionized the way people communicate these days. And they are becoming an integral part of everyday life.

Cost of A Social Media App

In calculating the cost of a social media app, it is important to factor in three fundamental elements. These elements include; the complexity of the app, features, and the operating platform. The first level of complexity is the simple social media app. This level has embedded app features such as sign-in, text messages, profile editing, and push notifications. In addition, it provides access to in-device features like camera and storage. The simple social media app uses a single-platform operating system and costs $15,000+.

The medium app entails the following features: profile editing, sign-in, push notification, user profile, sharing stories, and video sharing, and costs $20,000+. The advanced social media app entails superior app features like text chat, voice notes, video sharing, push notifications, and more. The advanced app utilizes a cross-platform operating system and because of this, it costs $25,500+ on average.

Minimum Viable Product Cost

According to the best practices of mobile app development, it is important to start your project with a minimum viable product. The MVP will help you see whether your product meets the market demand because users interact with the minimum viable product. It provides an overview of how effective your marketing strategy is. The minimum viable product provides much output from the least input. As a result, developers and app owners can see the potential benefits, costs, and expenses of the social media app long before it is developed.

After determining the cost of the MVP, you can proceed to coordinate your marketing and development efforts with the results obtained from the MVP study. Essentially, an app MVP is a great tool for reaching out and keeping in touch with your intended audience.

This leads us to the question: So, if you build a minimum viable product for a social media app, how much will it cost?

Well, the cost will depend on a combination of factors like the set of features you want to implement. These features include; technology stack, deadline, project design, and the operating system. A simple ten-screen app is likely to be cheaper than a ten-screen application with a complex design.

Features of a Minimum Viable Product

Research shows that a minimum viable product with a basic feature set could feature the following functionalities:

  • Sign up
  • Private messages
  • Post feature
  • Personal profile
  • Feed
  • Search
  • Comment feature
  • Group

So, as you embark on your journey, remember that creating a successful app is not easy. Luckily with app development experts like NS804, you can take your shot. The world has witnessed small ideas materialize into great apps, your story could be similar. Visit NS804, your app development partner, to know how much it costs to create a social media app.