Steps to Take After a Mobile App Rejection From Apple

What 3 Steps Should You Take if Your App Doesn’t Make Apple’s Final Cut?

After hours of work and programming, submitting an app to Apple for review is a moment of achievement, fulfilment and pride. While this is an accomplishment worthy of some pride – don’t get too far ahead of yourself. The app hasn’t yet been approved, and Apples approval process is historically thorough. According to Arkenea Apple adds 60,000 apps to their mobile-app store each month. A staggering volume; yet each of those apps has been thoroughly vetted and reviewed by Apple experts. The dash of pride felt upon app submission can be just as quickly slashed away with the receipt of a rejection notice.

Fear not, the journey to publishing that mobile app is far from over, and there are plenty of actionable steps you can take to improve the app, and get the Apple stamp of approval you seek. Follow a few simple steps, and your app will be available to millions on the Apple store in no time.

3 Steps Following Apple’s Rejection

Step OneReview and analyze the rejection notice. Apple won’t leave you in the dark as to why your app was rejected. In fact, they detail the reasons for rejection right in the notice. This expedites the improvement process by identifying the areas that need improvement upfront and allows for developers to focus their time and energy where it matters most.

Step TwoResearch and implement solutions. Once the problem is understood and identified – developers can begin working on creating solutions immediately. After implementing and testing those solutions to ensure compliance with Apple’s original rejection, the app can be resubmitted for Apple to review once again. In resubmission it’s really important to focus on the areas that Apple specifically refers to in their rejection notice. Failure to do so almost guarantees a second rejection, which further delays the release, and is frustrating to developers and any investors that may be attached to the project.

Step ThreeContinual improvement. Once successful solutions have been implemented, and the app is eventually accepted to Apple’s mobile app store – the journey is really only beginning. After hitting the market, mobile apps are privy to volumes of customer feedback, reviews, and requests for more robust versions that offer broader capabilities. With mobile apps, being accepted into Apple’s mobile app store is certainly an accomplishment; but also carries with it the necessary investment in future development.

One of the most common reasons Apple will cite for rejecting a mobile app upon review is referred to as Apple’s Guideline 2.1 – Performance: App Completeness. The app store website states that this guideline is responsible for over 40% of mobile app rejections processed by Apple.

Building a mobile app is an exciting journey full of ups and downs. To build a fully functional mobile app requires dedication, time, and patience as layer after layer is composed and new problems are solved with each line of code. That’s where NS804 comes in; bringing mobile app development services to the average person with a great idea.

Mobile App Connection Through COVID-19

How COVID-19 Enhanced Mobile App Connection

COVID-19 brought havoc and chaos to the world almost instantaneously. All around the globe societies and economies alike have had to make major shifts in order to adjust to the new way of life COVID-19 has forced upon us. With unemployment rates reaching all-time highs, and companies struggling to adapt to the challenges COVID-19 has presented, mobile apps have remained relatively unscathed by the historic pandemic through which we’re living. In such trying times, and with social-distancing becoming a norm, the need for alternative methods of communication and personal connection has grown significantly. As such, mobile app connection offers users a multitude of channels and avenues through which to connect with friends, families, co-workers, and anyone in between.

There are many ways to connect via mobile apps and that’s perhaps one of the reasons the mobile app market has proven so resilient even through one of the hardest economic periods to date. The versatility offered in mobile app connection is both far-reaching, deeply personal, and extremely accessible.

Different Connection Channels Mobile Apps Offer

There is quite an array of options when it comes to mobile app connection. From traditional means of communication like messaging platforms, to more modern versions like video-chatting/conferencing, and even to post-modern connection channels such as gaming and social-networking, mobile apps provide connection solutions for everyone and anyone.

Traditional Messaging AppsInstant messaging has been around for a long time. While not necessarily being new-to-the-scene, there are still powerful and popular mobile apps that provide instant messaging services world-wide. Messaging apps like WhatsApp allow users to connect across the globe instantly. With widely applied international travel-bans, having access to the global-community during such uncertain times is vital to many. Especially those with loved ones and family abroad.

Modern Communication: Similar to messaging apps, there are plenty of video-conferencing apps that provide another avenue of mobile app connection. Apps like FaceTime, Zoom, and Skype all offer users a wide range of abilities in regards to connecting ‘face-to-face’. This type of mobile app connection has proven extremely beneficial to businesses who have transitioned to remote-operations. Utilizing these avenues to ensure workers are able to communicate amongst their teams, departments, and with upper management has sort of acted as the backbone to companies continuing to operate through the pandemic.

Post Modern CommunicationVideo-conferencing and instant messaging aside, mobile apps offer a whole slew of alternative, ‘post-modern’ communication methods. Between mobile app gaming, and social media apps, individuals are able to create, engage with, and participate in broad and diverse communities. Keeping engaged with different communities offers a sense of personal-connection and belonging that is extremely important to our mental health as human beings.

No matter how you prefer to communicate, mobile app connection is versatile, accessible, and powerful. Capable of connecting individuals far and wide, without any regard to time zones or geography. NS804 is dedicated to bringing mobile app design services to the average person with a great idea. For more information on how to integrate communication into your mobile app, or any design help – get in touch with NS804 today!

An AR Case Study – NS804’s First AR Venture

Takeaways From NS804’s First AR Venture – An AR Case Study

Augmented reality (AR), is still being mastered by tech and software professionals alike. While there have been bounds and leaps made in the pursuit of developing more complex and more robust AR technology. These advances support the delivery of more immersive, realistic, and functional AR applications. NS804’s introduction to building an AR application came a few years ago and was mostly accomplished using the antiquated AR Kit 2. While there have been major advances in the software available to building AR, a lot of the core-concepts NS804 learned through this build apply, and will continue to apply to all AR applications now and in the future. This AR case study will evaluate and address some of the issues and complications that arose through the duration of this AR project. Then, the AR case study will detail some of the main lessons and takeaways from the project.

The Ask

The client in this instance was asking for an AR application that would relay data from machinery and equipment to a collector, without the need for the collector to ever come within eyesight of physical contact of the machine from which they’re pulling data. This data refers to the ‘vitals’ of the machinery and included aspects like temperature, pressure, load capacity, and other integral information regarding the machines maintenance and operational efficiency. This was a complicated project because it involved using coordinates and GPS navigation to pinpoint the equipment location, and feed that information into the AR apps map.

The Obstacles

In approaching this complication there were multiple hurdles that needed to be addressed. Firstly, there was an issue with accuracy. As even the most powerful satellite mapping can only provide an accuracy of five meters, give or take, pinpointing the exact location of the machinery became difficult. What added to this difficulty was the equipments proximity to itself. Oftentimes, different machines would be less than 100 yards away from one another. This accentuates the accuracy issue, providing another obstacle NS804 needed to work around.

In addition to the accuracy being an issue for the machines themselves and their placement on the AR interface, the tags that were required to populate also ran into a proximity issue. The tags would populate overlaying one another, or start to flicker instead of hold solid when appearing in AR.

Another complication occurred in building the perspective of the AR interface. Since there is a specific aspect to positioning in AR, and since AR was still brand new at the time; there was a lot of learning and trial by error conducted. Luckily for you, NS804 has done the work of pioneering, so they’re in a position to help design, consult, and guide on the most sophisticated and robust AR apps on the market.

Solutions

The solutions for the main obstacles above were all integrated and related. The first aspect of the comprehensive solution to these problems revolving around positioning and placement had to do with orientation. In AR, everything has to be oriented to true north – it’s how the position of virtually everything is calculated. This anchors the AR interface which was the first step to solving these issues.

Once the app was oriented toward true north, the next step was creating a more user-friendly perspective. In the first iterations, the perspective was delivered through a sort of cone-view. This was disorienting and hard to use. Instead, the app was designed to place the user in the middle of area they were surveying. This allowed the user to then use the AR app as a sort of lens, and as they moved it along their survey-area, different tags would populate.

This leads to the next issue that NS804 needed to address in order to deliver a functional, and user-friendly experience to the client. As the user viewed their survey area, and information tags began to populate; the info-tags would begin to flicker in and out. It was soon discovered that these info-tags would flicker if they were set to the same depth. Setting the tags to varying depths solved this issue, making it possible to keep the tags from overlapping and flickering in and out.

All-in-all the bulk of the complications that arose during this build were involved with the visual aspect and perspective in one way or another. NS804 was able to successfully deliver the client-ready version in about 60 days and after around 25 iterations. Being at the onset of the AR-era, NS804 could build an app of similar capability today in 2-3 weeks and more than half the iterations. This is massive jump in efficiency stems from more advanced and more robust AR design software available, as well as the experience involved in building this AR app and learning a lot of the core theories of AR design.

Key Takeaways From the AR Case Study

This AR case study should highlight a variety of important lessons regarding the development of AR applications, the trial-and-error process, and knowledge that comes with experiencing an AR design and build firsthand.

True North: In designing an AR application NS804’s first big-lesson was in orientation. Orienting everything that renders within the AR universe to true-north is how the entirety of an AR application locates everything. This enables other functionality of the AR like mapping, and positional population – as was necessary in this design.

Centered Perspective: This was another positional setting that NS804 learned in regards to creating AR applications. Centering the user perspective within the AR universe allows an expanded and more user-friendly visual field. Rather than viewing the world through a distorted “cone-view”, centering the user allows for a more comfortable user experience, plus it’s less straining on the eyes.

Layering: The third lesson related to positioning and orientation, as well as the visual experience – had to do with layering the environment successfully. This involved placing information-tags that carried the sought-after data at different depths within the AR environment. This eliminated the issues that were posed by overlapping tags that had a bad habit of flickering.

Prepared to Pivot: The final takeaway from this client project was be flexible and capable of pivots. After the successful delivery of this build; the client immediately began discovering additional uses for the software that would require additional builds and versions. These future visions revolved around converting the AR application into a marketing and sales tool. While these iterations have yet to be realized, the ability to adapt, evolve, and improve should always be the foremost priority of software developers and mobile app designers.

This AR case study illuminated a lot of knowledge into AR design for NS804, and it’s our hope that it acts as a good guide for other industry professionals looking for documentation on developing an AR application.

A similar project undertaken by NS804, today, could be accomplished in a fraction of the time. Rather than a two-month turnaround with over 25 reiterations, and a prolonged testing period, NS804 could deliver the same level of an AR application in a 2-week-timeframe. This is capable today because of learned knowledge from the original project, an upgrade in AR building software available, and more accessible and comprehensive information regarding AR that is also available.

NS804 is dedicated to making mobile app development services of any scale, available to anybody. Armed with years of experience across industries, softwares, and platforms NS804 is an excellent choice for appreneurs looking for assistance designing their next mobile-app venture. Get in touch with NS804 today to start the design-discussion, and receive expert-level guidance on your mobile-app venture.

App Privacy During COVID-19

Personal security and app privacy have been growing concerns after the birth of massive companies like Facebook, Twitter, Instagram, and Google. Websites all over the online marketplace track data, and mine personal information for targeted and personalized marketing, or even worse, for sale, and in the darkest of cases, for the purpose of fraud. As COVID-19 has the entire economy operating almost entirely online and remotely; the stress on personal security, company-accessible sensitive information, and privacy concerns is greater than it’s ever been before.

There were some recent updates to website security, and tracking laws, in order to try and combat the malicious or hidden collection of personal data, and shed light on some of the shady business practices that have been previously overlooked or skirted under the rug. Especially from a business perspective, with so many companies opting to operate online, with file-share tech, cloud-based tech, and communication software like Zoom; companies that are privy to private consumer information are open to increased cyber-threats and need to prioritize the security of consumer information.

Similarly, companies need to protect their own private information and do their best to fortify cyber-security efforts in a preventative measure.

Privacy Takeaways

In mobile app design, it’s not only beneficial to pay attention to the competition, but necessary. Despite reaching over 300 million daily users at the end of last month, Zoom is withstanding serious back-lash from a security lapse that left 500,000 Zoom account credentials in the hands of the highest bidder.

While the account credentials were not accessed from a Zoom breach directly, and rather a series of work-around tactics hackers employed; the event raised awareness on cyber-threats and privacy concerns, and brought a landslide of bad press to Zoom. That said, time has proven once again that there’s really no such thing as bad press, as Zoom continues to surge during the pandemic, and acts as the #1 communication software available to businesses.

Zoom was fortunate in proving resilient to the backlash from the security lapse; though the communication company benefited from the fact that the account information was made available through alternative hacking methods rather than a direct system-invasion. That said though, other companies that have suffered a breach in security, were not so easily forgiven.

“60 Percent of Small Businesses Fold Within 6 Months of a Cyber Attack.”
INC.COM

Considering the study above by INC, building a multi-layered security system into mobile-apps should rise to the top of the priority-list. It’s becoming increasingly important to provide users with a comfortable in-app experience without the thought of their personal information being sold even crossing their mind.

The mobile app market is absolutely buzzing, and there’s an excellent window of opportunity for those willing and brave enough to invest in the current climate, but anyone looking to develop a mobile app should be realistic to the necessity of robust and fortified security systems to protect consumers and company stake-holders alike.

NS804 is dedicated to bringing mobile app development to the average person with a great idea; as such we preach safety and security in app-design, and are here to help make sure users and partners alike can rest assured your app is secure.

Software Companies and The Work From Home Wave

Why More and More Software Companies Will Offer Work From Home

The global pandemic has forced business owners, entrepreneurs, and full corporations to make massive pivots in the way they conduct business. While social-distancing becomes the norm; so too does the request to work from home. While some industries are struggling with making the transition, software companies have a leg up in this department. Due to the technical and computer-based nature of software development companies; employees are often able to perform the full spectrum of their jobs from remote locations. A massive benefit in the unprecedented times of today.

Work from home accomodations used to be reserved for the highest level employees such as upper management, and those who have “earned their salt” so to speak. However, with the life-threatening reality of COVID-19; companies are making work from home accomodations much more widely available. A responsible decision that prioritizes the health and wellness of their employees, rather than the bureaucracy of working in an office just because that’s the norm.

Software companies and tech companies alike are aware of the long-lasting impact that this pandemic is going to cause. In response, some are offering work from home accommodations far past the expected “reopening” dates.

Industry Leaders Pave the Path Forward

Rich Barton, who founded the Microsoft spinoff company, Expedia and is the co-founder and CEO of Zillow has actually gone as far as extending these accommodations to his employees through the end of 2020.

Rich Barton and Zillow aren’t the only companies offering extended work from home accomodations. They’re joined by the ranks of other tech giants and software development companies like Microsoft who is allowing work from home through the end of October. Slack, the popular instant messaging platform that enables robust internal communication is offering their employees the option to work from their homes through September.

As these industry-leading companies pave the way forward in terms of how the future software development and tech industries will operate, more and more companies will follow suit. Considering most software development can be conducted from anywhere around the world as long as there’s strong internet access is reasoning enough to allow development teams to work from the comfort of their home.

Allowing software development teams and tech professionals the ability to work from home, shows employees dedication to their health and safety above all else. This in turn leads to a higher rate of employee satisfaction, which contributes to a harder working, and more dedicated staff. All in all, the pandemic has taught society a lot about the way the market functions; and the software development industry has remained relatively unscathed through and through. Luckily, the work from home transition for software companies is loads easier than it has been for other industries.

NS804 is dedicated to bringing mobile app development services to the common person with a good idea, visit our website to get started on your mobile app development journey today!

Internal Communication Solutions

Communication is arguably the most important aspect of any company. The ability to collaborate, delegate, inform, and present are just a few of the common functions internal communication enables. Being able to communicate across teams and between departments is absolutely essential to the survivability of companies and the success of projects. Especially in today’s volatile economy dominated by work-from-home roles, and remote operations. Communication software is vital to ensuring that teams can continue to function, and deliver on expectations. Mobile apps offer a versatile and robust internal communication solution to companies that need to stay up-to-date with constantly shifting deadlines without hindering a busy professional’s ability to stay focused and efficient.

Most communication software designed today has some integrated productivity tracking functionality. This could include something as basic as a to-do list function. It could also be as robust as project-management software capable of generating complex production schedules, and designed specifically to improve efficiency and productivity. Designing innate productivity tools creates a more robust and comprehensive communication software, that allows business professionals to streamline activities, and keep communication focused.

Without strong communication channels enabled, customer requests can be ignored, projects can derail and productivity can come to a screeching halt. Both could spell disaster for a company striving to Consumers and customers both need reliable avenues to get in touch with knowledgeable support staff to handle any issues that may arise on the user-end of things. Consumers should also always, and without fail, have access to a sales-staff equipped to help them through any issues, and convert them into customers, or in the case of mobile apps: users.

Internal communication channels for personal connection, the development of company culture, and team building should also be made a priority during these unprecedented times. Building a robust and exciting company culture has been a mainstream focus for the better part of the past decade. As the workforce has become empowered with access more information than ever before employees no longer settle for hostile or subpar work cultures. Keeping this in mind, businesses need to emphasize personal connections in order to stay competitive and attract top talent. Especially during the global pandemic, it’s more important than it ever has been to make a palpable effort to support virtual-socialization in a time of almost pure isolation.

Effective Business Communication With Mobile Apps

Mobile apps can be life-saving for companies looking to pivot to remote operations and implement work-from-home roles. Working in tandem with desktop communication platforms like Slack and Zoom, companies can build an infrastructure of communication that competes with traditional in-person communication. One thing to note regarding Zoom and Slack is that they actually both offer their platforms in a mobile-app format; which gives companies a nice array of options when utilizing these platforms to supplement communication processes within an organization.

One of the strongest arguments for pivoting to mobile-app for business-communication solutions is that they are offer push-notifications. In the world of instant-gratification that we live in; smartphones have almost become an extension of our hands. Considering that the majority of workers have their cell phone within 3 feet of them at any given point during the day – the feature of a push-notification ensures that important communications are never missed.

Hipchat is another name in the internal-communication game. Offering a myriad of products that target internal communication, collaboration, and file-security. Hipchat is another player that provides both desktop and mobile app platforms and a nice suite of functionality that’s both user-friendly and corporate oriented. Enabling companies to communicate between departments and individuals while also offering file-storing and file-sharing capabilities that boost efficiency and encourage collaboration.

Internal Communication and Team Building

The work-from-home trend isn’t going anywhere. Not any time soon. With that in mind, companies need to get creative when it comes to team building. The traditional after-hour happy-hours, company-wide pizza parties, and team-specific outings are quickly being phased out of company cultures due to the pandemic, social distancing, and the remote-operations craze. The disappearance of traditional team-building activities leaves a glaring void that needs to be filled. Regardless of industry or profession, top talent candidates still expect a certain standard of company culture that both rewards performance, and promotes socialization.

Instead of heading to the bar after work for a few drinks, managers and team-members are replacing these in-person experiences with virtual happy hours that still promote socialization and team building. While nothing can replace the experience of going to the local watering-hole with your co-workers. Virtual happy hours and virtual pizza-parties are swiftly becoming a relatively popular alternative in order to promote social distancing and employee safety, while also encouraging team-building and internal socialization to bring employees closer together.

As the popularity of mobile-app communication soars, there’s a wide breadth of opportunity for developers and mobile appreneurs. While the virtual happy hours and pizza parties discussed above certainly offer some sense of normalcy – there is an abundance of possibility for bolstering mobile-app communication as it relates to team building. Beyond video conferencing, and instant messaging; mobile apps are capable of delivering real-time experiences to c0-workers, like gaming, going head to head in problem solving activities, or any number of other functions that have yet to be widely implemented in corporate communication solutions.

With work-from-home accommodations, and remote operations becoming the norm for most companies during COVID-19, and likely into the foreseeable future, reliable and reputable communication capabilities are more than essential. The ability to collaborate, conference call, and conduct normal business activities from virtually anywhere is invaluable to companies. This trend in the workplace should continue to grow in popularity over the years to come. The integration of business activities, communication, team building and productivity tracking all into a single mobile app could be the next evolution in the mass-communication industry. This would empower companies, professionals, and individuals alike to maintain the same levels of productivity from anywhere around the globe. An all-in-one communication app would also significantly contribute to a work-teams ability to conduct team-building activities, offer personal connection, and deliver a sense of community in a time of severe isolation to the point that it’s nearly crippling to some.

With new adversity comes new challenges, and 2020 has been chalk-full of surprising new challenges that are universal in nature. The world may never be the same again, and as is natural, the burden of inventing and adjusting to our new normal falls on the shoulders of entrepreneurs. Once again it is the duty of early adaptors, appreneurs, entrepreneurs and pioneers to maintain a sense of curiosity and invention in these dark times so to pave the path ahead by taking the first steps forward.

Wait for the “right” opportunity, and spend a lifetime waiting. There has never been, and never will be a “right time” to take on a new venture, and the risk is all a part of the journey, but with COVID-19 keeping the majority of people confined to their houses, while most businesses remain closed to the public, consumers and companies alike are turning to mobile apps for communication solutions, entertainment, and much more.

Contact NS804 with a mobile app idea and get professional consultation from tech experts dedicated to making mobile app development accessible to the average person with a great idea.

Mobile App Usage in COVID-19 and Beyond

Amidst this global COVID-19 pandemic economies everywhere are struggling. While countries and governments play a continual game of tug-of-war in an attempt to find the right balance between prioritizing public health, and re-opening markets; entrepreneurs and innovators alike are already looking toward the future of business. With remote-working likely to become the norm, an already bustling market-sector, the mobile app industry, are sure to be even more crucial in the day-to-day operations of businesses domestically and globally.

In the industries that are managing to continue operation during the pandemic, remote-working is already being integrated on a wide-scale effort. News anchors and radio-hosts are broadcasting from home, late-night hosts are delivering their entire shows from home, and musicians are holding virtual concerts. In these hard times people are proving resilient all across the world, adjusting to the new normals and banning together virtually to share hope.

The Future of Mobile App and In-App Spending

While many industries are feeling absolutely gutted by COVID-19, mobile apps and in-app spending are actually showing to be quite sturdy. According to Sensor Tower, the compound annual growth rate (CAGR) of the in-app-purchase market was projected at 15.7% prior to stay-at-home orders, and other COVID-19 related impacts. However, the adjusted CAGR between now and 2024 is less than one percent lower at 15%, pointing toward an amount of $171 billion spent in apps and app-stores by 2024, which is double that of 2019.

According to the same report, mobile games will surprisingly see an immediate benefit from the pandemic over the next 9 months or so, with a startling 33% projected growth rate vs. as shallow as 10% growth in years past. The gaming industry, and more specifically the e-sports industry, was already becoming a major player in the global-market with e-sport world championships for games like League of Legends reaching an audience of 100 million in 2019.

As physical sports shut down across the globe, besides the NFL which is still planning for a full season, e-sports are even gaining popularity on betting-apps like FanDuel and DraftKings, adding to their fanbase, increasing their reach, and ultimately helping e-sports ‘step out of the shadows’. With Twitch seeing an increased viewership of 10-12% and Italy seeing a 70% increase in live-stream gaming; the e-sports industry remains a strong sector of the mobile-app market.

With consumer in-app and in-game spending remaining consistent, and an expected influx of mobile-app adoption in businesses and communities worldwide, plus the innate human-interaction available through gaming together: the mobile app industry is one of the few that looks to remain steady for years to come.

Developing Apps Amidst the Crisis

As the world rapidly shifts and adjusts to the volatile global environment, it might seem like the wrong time to pursue a venture like mobile app development, but looking at the data, TechCrunch estimates that first-time app downloads will be up 22% from 2019, reaching 140.3 billion in 2020. Mobile games are seeing a direct boost, with a year-to-year growth rate of 30% between 2019 and 2020 compared to 10.4% between 2018 and 2019. The growth should continue for years to come, as mobile games are projected to account for 41% of new installs by 2024.

Entrepreneurs are always the pioneers, and the future of business is the newest frontier. No one really knows what the world is going to look like after COVID-19, but a lot of companies never want to be blindsided like this again; meaning there’s a high demand for reliable mobile-apps that allow for businesses to operate as normal in a fully-remote environment. In the wake of COVID-19, remote-work will very likely be the norm; and getting an early jump on things is what being an early-adopter, entrepreneur, or market-influencer is all about.

Beyond companies and corporations, artists, performers, freelancers, entertainers, athletes, and independent-contractors across every market and every industry will need mobile-tools that enable their continued practice on a remote or semi-remote basis.

The Mobile App Market Stays Strong

The mobile app market is staying strong during the COVID-19 pandemic, and actually offers a lot of opportunity during these unprecedented times and economic uncertainty. There is never truly a ‘right time’ to pursue a new venture, and sometimes the idea itself is as valuable as the end product. NS804 recognizes that not every individual is equipped with the skills necessary to take an idea for an app all the way to fruition. In fact, it’s a very common reason app ideas are never pursued in the first place.

Creating accessible, consumer-friendly mobile app development is NS804’s specialty. Beginning as a game-development company before expanding into social, event, and business app development – the goal of NS804 is to allow anyone with a great app idea access to the help they need to see it become a reality.

TikTok and Zoom Boom During Stay at Home

Staying at Home and Working From Home Lead to Boom in TikTok and Zoom

While the impact of COVID-19 is being felt globally, and there’s no question of the longterm economic impact; one industry remains strong: mobile apps. Within this sector, there are plenty of examples of tech companies that have benefited in usership from the pandemic, such as Netflix, mobile app games, and social media platforms. Across the board though, there are two apps that stand out among their competition: TikTok and Zoom.

TikTok is a popular social media platform dedicated to bringing joy, and inspiring creativity through short-form mobile video, according to their mission statement. While Zoom is a video-conferencing, telecommunication software designed for business professionals, webinars, and personal communication.

“Zoom is the leader in modern enterprise video communications, with an easy, reliable cloud platform for video and audio conferencing, collaboration, chat, and webinars across mobile devices, desktops, telephones, and room systems. Zoom Rooms is the original software-based conference room solution used around the world in board, conference, huddle, and training rooms, as well as executive offices and classrooms.”
Zoom-

TikTok has seen astronomical growth since the start of 2020. While the mobile app and combined websites already had a growth trend, the increase in usage between January and March are case-study worthy. The TikTok app by itself saw 30.1% growth in unique visitors/month between January and March. The app also saw a jump from 19% to 27% of users from the 13-35-year-old market sector. Beyond usership, increased downloads, and other exciting metrics – one important factor to highlight is the amount of time being spent on the app.

Between January and March TikTok saw a 48.3% growth in time spent/visitor. A massive leap that highlights the extraordinary boom TikTok is seeing.

Zoom is seeing a similarly stellar growth rate, recently reporting that they now receive over 300 million daily Zoom meeting participants, which is a 50% increase from reports early last month, and an outstanding increase from the 10 million daily users back in December of 2019.

Take Aways From the Boom

In mobile app development, and in any trade really, the best creators copy and borrow from one another. Any entrepreneur should know it’s important to learn from others, and there are two strong mobile components that contribute to the TikTok and Zoom boom to consider in mobile app development.

Communication: Zoom is the clear winner here. Hitting 300 million daily users is a milestone in and of itself, but the ability to communicate remotely through Zoom’s platform is really the main factor driving the massive growth its seeing, despite a series of security issues that have been reported. Designing communication platforms into a mobile app should be a priority, especially in a time when the consumer market is aching for human connection, and businesses are searching for communication solutions while remote work swiftly becomes the norm.

Human Connection and Creativity: TikTok capitalizes on entertainment, and providing a human connection through inspiring short-form video. The community on TikTok is generally positive – which is another important factor in considering app-development during the pandemic, and beyond. Keeping the community friendly and welcome should always be a priority in apps that feature mass-communication.

TikTok and Zoom have not only kept afloat during COVID-19, but have managed to grow, and at an extremely impressive rate, and offer many lessons to current mobile app developers. For questions about mobile app development, or how to apply some of these tactics to a mobile app currently under development, get in touch with NS804.

How to Plan a Mobile App Budget

Creating a budget for your mobile app is important because it helps you and your business stay on track. Not every app developer can evaluate each aspect of the app, especially the cost involved. This post gives you a brief overview of how you can prepare a proper budget for your app.

How to Identify the Purpose of the App?

One of the best places to plan the budget is to first identify the main purpose of your app. Let’s analyze some of the more obvious ones.

  1. You want to help your customers place an order at your store/website with an app. A good example of this would be Amazon, Wal-Mart, and Etsy.
  2. You have identified a unique money-making opportunity and you need an app to cash in on it. Examples include Uber, Airbnb, and Doordash.
  3. You want your clients to easily engage your customer service team members via an app. Examples include the McDonald’s App.

If you need a rough estimate on the development costs, talk to a professional app developer. You can also use our online calculator to get an idea about the costs.

How to Choose the Right Platform for App Development?

As a general rule, the more platforms you develop your app for, the costlier it will get. You can save costs by targeting the most relevant platforms for your target audience. For instance, there’s no use building an app on Android if your customers primarily use iOS. Moreover, it’s more complicated to develop on Android due to the level of optimization needed for each device.

If you’re running out of ideas, survey your customers to identify the devices they commonly use. It is also worth your while to check in with your competitors to see their target platforms.

Which is Better: In-House Development or Outsourcing?

The answer to this dilemma depends on your goals and specific circumstances. Outsourcing and in-house app development have their own pros and cons. For the most part, you should choose them based on your own unique requirements. In-house development makes it easier to closely coordinate with your team and give them instructions. Additionally, you can directly instruct your team about new features in real time.

It is worth noting that in-house development involves software licenses, salaries, employee benefits, and more. Your next best option is to hire an app development team on a project-by-project basis. This is an economical move since you won’t have to deal with salaries anymore, and finding appropriate software is no longer your hassle.

Of course, you won’t be able to closely coordinate every step of the development process and this is where project questionnaires come in. They let you quickly fill your new team in on project briefs. In fact, experienced app development teams like the one at NS804 will work closely with you to build your app. It helps to think of us as an extension of your in-house team.

How Costly Are the App’s Features?

It’s time to identify which features have to stay and which need to go. Run a comprehensive market survey of your potential customers along with their needs and pain points. You should have a list of features that are must-haves and nice-to-haves. For starters, most apps should cover the basics such as integration with third-party platforms, social networks, and in-app purchases.

Create an MVP to Cut Costs and Estimate Future Profits

If you’re working on a shoestring budget, consider building a minimum viable product (MVP) instead. There is no need to go into in-depth animation and complex UI/UX design. For now, it is important to get the app off the ground to gauge demand for it. Don’t sacrifice user experience! You’ll also get an idea about your projected profit and estimated income.

Building an app is an on-going process that requires a lot of time, energy, and effort. There’s usually no cookie-cutter approach to app building and no cut-and-paste template to work with. You’ll also need to set aside some budget for maintenance and regular updates.

If you’ve decided to build an app, then get in touch with the professionals at NS804.

 

Benefits of Agency App Development vs. Freelancers

If you’re reading this blog, you probably typed “app development: agency vs. freelancer” on a search engine.

You’ve got a brilliant idea for an app and are now dealing with the most frustrating conundrum ever: who should I even hire? Putting together the right team is the first step towards bringing your idea to life.

This can be done in three ways:

  • Hiring an in-house developer
  • Hiring a freelancer on a project-by-project basis
  • Partnering with an app development agency

As for the first option, you will have to probably teach the new recruit a thing or two before expecting them to deliver results. Hiring a person is much more expensive in the long run due to salary, employee benefits, and software licenses, besides.

The second option, freelances, can be a hit and miss. There are literally hundreds of thousands of freelancers you can choose from. This means you’ll frequently run into quality issues before settling with a good freelancer who meets your goals.

Agencies, for the most part, are well equipped with equal amounts of talent and equal amounts of tools. They have all the experience and expertise needed to work on a large scale project. But not all agencies are built equal, those raving reviews you see on BBB can be faked.

In this blog, we’ve conducted an in-depth comparison of agencies with freelancers, so you can make a more informed decision.

1) Commitment

Freelancers: They Won’t Stick Around Long

Our biggest pet peeve with freelancers is that they’re like bunnies, always hopping from one project to another. They are not legally bound to live up to their end of the bargain which allows them to refund your money and bail. This is definitely the case with freelancers who are just starting out and don’t have a reputation to manage.

Freelance mobile developers often get bored easy, find a better paying client, or go on a holiday. You leaving a 1 star review on their Upwork profile isn’t cause for worry to most freelancers. We’re not saying all of the freelancers are like this, but there’s enough out there to cause a major source of frustration.

Agency

Agencies are far less agile than freelancers since they actually have a reputation to stick to. Agencies are held accountable by regulatory bodies and laws more strictly than freelancers. They’re held to a high standard. This means they cannot skip your project, put it on hold, or ignore it after taking your money. Violating contractual obligations can have potential legal ramifications that could prove to be both damaging to their reputation and expensive.

2) Time

Freelancers

Hiring a freelancer is easier said than done. There are thousands of freelancers out there, each boasting having a long list of credentials and satisfied clients. When you do post a job requirement on Upwork or Guru, you will get bombarded with thousands of resume submissions. The worst part is that they’re all automatic, which means that their requests will keep on piling one after another.

Agency

Agencies are much easier to look up and maintain a more considerable profile on social media and search engines. The best part is that you can easily talk to them over different media, including phone, email, and live chat without wasting time.

Speaking of time, agencies stick to their committed deadlines from the start of the project to the end. They will make sure not to miss their project deadlines because it gives you the perfect excuse to ask in for refunds.

Being professionals at what they do, agencies know their strengths and weaknesses, which means they won’t take your project if they know they don’t have the expertise. Freelancers on the other hand will probably take on your project even if they don’t have the necessary tools and skills.

3) Cost of Development

Freelancers

When it comes to app development, there is a rule of thumb you would do best to learn: you get what you pay for. Most freelancers are looking for opportunity and as such, they will charge you much lower than an agency would. Paying less doesn’t mean your project is going to cost you less. If anything, a single freelancer will take more time to manage your project than if you had an entire team of developers working for you.

Think of it this way, a single freelance has to work on thousands of lines of code, constantly communicate back and forth with you, and make prompt revisions when asked to do so. This ‘all-hands-on-deck’ approach means that your project will take a lot of time, and we’re not even discussing the errors and potential mishaps that will lead to additional costs on your end.

Agency

Agencies that specialize in app development will have more tools and robust team members who will stay focused on your task. They will not get distracted and usually have someone else to do the communication for them. Organizations have different experts at various departments to execute tasks in parallel, which reduces the development time.

When it comes to app development, time is money. The sooner you can get your app pushed into the market, the better for you.

If you ask them to speed up the development process, it’s easier for organizations to put one more member to speed things up. Asking a single freelancer to speed things up is a bad idea because this will usually come at the cost of too many errors and quality issues.

4) Maintenance and Support

Freelancers

As we mentioned earlier in the blog, freelancers simply do not have the incentive to stick around for the long haul. They’re like nomads – always on the move. This means that once your project is complete, it’s on its own. And we all know that even the most carefully optimized apps will run into the occasional performance-breaking bug that needs fixing.

If you hired a freelancer to work on your app, you will be forced to look for alternatives.

Agency

Professional agencies that specialize in app development provide ‘after-market’ support. This may come at a price depending on the level of support required. For instance, it may be free if you’re asking them to fix bugs in the old software. It may come with a fee included if you want to update the software based on new hardware and OS upgrades.

5) Stayingon Top of New Trends

Freelancers

Freelancers don’t usually have access to too many resources which prevents them from staying on top of technological trends. Android and iOS development is rapidly changing at a fast space and not being abreast of new trends is a surefire way of killing your app dead in the water.

Agencies

Most app development agencies depend on trends to boost their bottom line. Not to mention they usually have dedicated researchers who pick up on the latest trends and can offer contemporary solutions that freelancers can’t match. Agencies have access to advanced tools to keep up with the times.

To conclude, agencies offer far more robust and superior app development capabilities than freelancers can on their own – unless you’re asking them to develop Flappy Bird. But most functional apps aren’t Flappy Bird and require a ton of features with support.

Ready to hire skilled app developers for your new project? Get in touch with experts at NS804 for more information.