Tips For Higher App Store Ratings

Improving Your App Store Rating

To this day word-of-mouth is one of the most powerful marketing tactics available. This is because it offers the new potential customer an immediate sense of trust. Since the suggestion comes from a fellow customer, who gains no benefit from your business, it’s safe to assume there’s no ulterior motive. While the world is swiftly transitioning to work-from-home environments and remote operations, it may seem like word-of-mouth marketing is disappearing. However, it’s quite the contrary. Even in a virtual world, elements like app store ratings and yelp reviews serve as the vehicle for word-of-mouth marketing.

In viewing app store ratings as a version of word-of-mouth marketing, the value of a strong app store rating becomes apparent. Mobile app developers and producers understand that driving a strong app store rating yields a myriad of benefits. These benefits range from a larger and more loyal user-base to longer log-times, and even higher in-app purchase rates. Prioritizing a high app store rating is quickly becoming recognized as more and more vital to an applications long term success.

Tips To Improve App Store Ratings

Mobile app developers often create store-rating strategies before the onset of a mobile app project. This allows the team to focus on developing a unique application with a unique interface while still delivering undeniable value.

Market Analysis

Firstly, in approaching the release of any mobile app the first step is to conduct a market-analysis. Through this analysis the mobile app producer takes note of the competitors living within the same sub-markets that they’re targeting. Beyond the initial market-analysis, the mobile app producer looks at the specifics of each of the competitors already in the space.

This is where the developer can put their app-theory to the test. If the ideation of the new application is too similar to any of its existing competition, adjustments need to be made. This is the point in the process where a developer is able to pinpoint the value-proposition of their mobile-application. Additionally, this is also the stage that reveals the main differences between the new app and competitors solutions.

Prioritize User Experience

Prioritizing the user experience is a multi-faceted chore. Firstly, this means delivering undeniable value to the user. This goes back to the idea of a value-proposition. However, beyond offering users some type of solution; mobile app developers need to be prepared for iterations and updates.

In other words, consumers aren’t going to stay quiet about issues or unpleasantries they experience. Therefore, paying attention to user feedback, and especially negative user feedback, will help your developers address major issues with the application. Addressing user issues swiftly and confidently is a sure way to push your app store ratings higher.

Beyond that, build a feedback prompt into your mobile application, and solicit users to leave your team a rating and feedback.

Final Thoughts

The app store is a vicious place. Users are as fast to delete applications as they are to download them in the first place. For more information on achieving a higher app store rating, and how to drive user-loyalty, visit NS804.

NS804 is the premiere knowledge source for everything mobile app development.

How To Improve User Retention By Studying The Competition

It’s tough out there. The app marketplace isn’t what it used to be due to incredibly high competition. Considering that there are over 2.8 million apps on Google’s Play Store and around 2.2 million apps on Apple’s App Store, app developers and publishers have their work cut out for them. And the same old strategies that worked in the past seldom work in today’s digital marketplaces. 

However, it’s not all doom and gloom if you adopt the right strategies for pushing forward the next generation of engaging apps. Firstly, you’ll need to accept that an app building competition isn’t a bad thing, as this creates new opportunities. Secondly, implement a solid ‘update app‘ strategy that causes the user to follow through. Thirdly, think about how to improve user retention since this will help in increasing your ROI.

Finally, never fear competition, as there are several effective ways to develop successful apps in the current climate. Below, we provide a few handy tips about studying the competition and using that to your advantage.

1. Better Understand Your Audience’s Needs

It’s no secret that you can’t tailor a user-centric experience if you don’t know your target audience. Thus, take the time to learn as much as possible about your current and future users. Find out their age, gender, language, location, occupation, devices, interests, and marital status. 

Of course, you can delve deeper by finding out more about their behavior, habits, personality, and values. All this data will help you compile accurate user personas, which will give you a clear understanding of your audience’s needs.

2. Improve Upon Features Users Don’t Like

Even your most well-made app won’t please all your users. You may have released a messaging app that runs smoothly and boasts a ton of handy features. However, some of your users may find the available emojis unappealing and start looking for alternative messaging apps. Check out what your competitors are doing, and implement the necessary improvements when your users click the update app button.

3. Improve Overall UI/UX Design

Your production values make a massive difference in how users perceive your app. The quality of all your assets and overall UI/UX design will make or break the final product. All your visual elements, which may include menu icons, fonts, and the update app button, to name a few, are vital to your app’s success.

Furthermore, you should implement these five key elements for your UX design: information architecture, interaction design, usability, prototyping, and visual design.

4. Release More Purposeful Updates

Always delve deeper into how to improve user retention. It’s common for many developers to focus primarily on bug fixes for their update cycles. While this is good for app stability, many users may grow tired of using apps that don’t offer significant feature upgrades. With these regular updates, you ensure that your app remains modern and secure and that you care for your users.

5. Study User Feedback For New Ideas

Any app building competition can be a game-changer. Your users aren’t just using your apps, but also those released by competitors. That’s why it’s important to gather user feedback and study it carefully. Find out what they’re saying about your apps and those made by the competition. After gaining this valuable insight, discuss it with your team, and plan your upcoming updates accordingly.

In Conclusion

Learning how to improve user retention by studying the competition is a step in the right direction. You’ll need to follow a few important steps, such as understanding your audience’s needs, improving features users don’t like, improving UI/UX design, release purposeful updates, and study user feedback.

The result is an app building competition while engaging users. With years of experience in app development, NS804 can help you achieve your business goals with professionally made apps.

Key Features of Enterprise Productivity Apps

The Key Features of Enterprise Apps Focused On Productivity

Competitive companies constantly search for new avenues through which to conduct business activities. Additionally, executives, business owners, and decision-makers are always looking for new ways to save time in their days and weeks. The age old adage that time is money is still very true today. One of the main ways to go about saving time is through implementing business tech. Countless corporations today rely on the assistance of enterprise productivity apps, and other sophisticated tech, to operate their organizations.

Before going much further, let’s look at what enterprise productivity apps are. Firstly, it’s crucial to recognize that there is a huge spectrum of enterprise productivity applications. On top of that, different organizations simply have different needs. Therefore, many enterprise productivity applications are unique to the organizations that build them.

Another reason the individuality of enterprise productivity apps is important to note is because it speaks to a truth across all industries and markets. The idea that every organization will face slightly unique struggles, roadblocks, and set-backs. As such, this leads to the development of unique solutions and company-specific workflows or operations.

Enterprise Productivity Apps

The marketplace for enterprise productivity applications is roaring right now. With the current state of the world as it is, and many organizations transitioning to a work-from-home environment, the application market has been booming. While organizations continue shifting into fully remote-operations, companies are facing issues that they never have before.

In fact, this trend extends well beyond the business-application-segment, and is indicative of the entire mobile and web application market. As the regional shut-downs rolled out domestically and globally, more and more people were spending the majority of their days inside, isolated with their families or by themselves, and suddenly separated from the rest of the world.

From supply-chains collapsing all around the world, to major companies shutting their doors, and skyrocketing unemployment rates, the world-economy is in a state of disarray unlike we’ve ever seen it. As such, the companies that managed to keep their doors open and have already successfully transitioned into a work-from-home model have, in most cases, made use of a enterprise productivity application.

Enterprise productivity applications fall into a wide variety of categories. One of the most popular types of enterprise productivity applications, however, is project management software such as Asana, Basecamp, or Monday.com. These applications help companies, and managers, gain a more comprehensive picture of any ongoing project within the organization. This includes information on the initial timeline, the actual timeline, missed deadlines, current tasks, upcoming meetings, and much more.

Additionally, these softwares allow managers to track and record their employee progress. This additional oversight that enterprise productivity applications brings to your organization enables your management team to lead more effectively and drive impactful business metrics.

Addressing Employee Needs

When assessing your company and its need for enterprise productivity applications there are a few questions to start with. One of the most influential determinants in creating your enterprise productivity solution are the daily struggles that challenge your staff. Understanding what obstacles your employees are facing on a daily basis provides invaluable insight. This insight helps lead the direction of the enterprise application solutions, and should inform decision makers within your organization.

The logic behind gaining insight into employee obstacles is rather simple. Without this understanding, managers and business leaders would essentially be completely guessing at what solutions will benefit the company. On top of conducting their due diligence in order to invest in creating comprehensive and successful solutions, the information garnered from employees will prevent managers from investing in poorly-thought-out solutions that don’t address employee needs.

In addition, a poor investment in the wrong type of enterprise productivity application can actually have the opposite impact that choosing wisely does. In other words, the wrong enterprise productivity application will add bulky and inefficient redundancy into your operations. Ultimately, this makes it more difficult for the employees to conduct their daily activities. On top of that, it also drives unnecessary costs upward, and dismantles cost-saving techniques. Avoid a poor investment in the wrong enterprise solution. Conduct employee interviews to get to the root of the obstacles your staff faces on a daily basis.

An enterprise productivity application should aim to ease the daily burden of every employee in the company.

Automation In Enterprise Applications

As was just mentioned, the purpose of an enterprise productivity application is to ease the collective burden of operations on the business. One of the core functionalities in many enterprise productivity applications is the ability to automate menial tasks. Delegating daily activities to the software that would normally fall to a member of the staff, frees up additional labor and time that can then be reallocated.

For example, there are many instances in which an employee will spend their first hour of work scheduling their day. They’ll make adjustments to their plan based on shifting priorities and any new information gathered. However, with a sophisticated enterprise solution, all of this information is instantly available to the user. Since the platform offers anyone with the proper credentials to make updates on the project, tasks, deadlines, or anything else, all of that data is streamlined directly to the user who needs it most. Not only is the data accessible by the employees that need it, but it’s also available when they need it.

This is just one of many examples of how enterprise productivity applications can facilitate a streamlined workflow through automation.

Integration

Arguably one of the most important aspects of the enterprise productivity application is it’s integration capability. Pairing your enterprise productivity application with your enterprise software solutions leads to a robust and comprehensive solution. However, in the instance that your software and your productivity applications are incompatible, then we run into the same issue as outlined above; higher costs, lower savings, and a lower rate of operational efficiency.

In successfully pairing an enterprise productivity application with your additional enterprise software, the entire organization is improved throughout the entirety of the vertical. In other words, everyone should see the benefit; from executive management to the c-suite employees, down to the frontline workers and even the manual laborers.

Communication

Communication is one of the keys to a successful relationship. No matter the context of that relationship. This is true when it comes to business partnerships, intimate relationships, friendships, and everything in between. As such, enterprise productivity applications emphasize streamlined and widely accessible communication channels. This ties back into automation, as some internal team communications can be automated by the enterprise solution.

Additionally, however, most enterprise productivity applications include some level of communication platform. Whether this is in the form of an instant messenger or an email-substitute; it keeps team members looped in, and offers a single platform for project work and team-communication.

A Final Word

In our new world, communication and team collaboration has become absolutely invaluable. With the majority of businesses and organizations transitioning into a work-from-home and remote-work environment, our ability to maintain open and clear channels of communication is more vital than ever before.

Keep your teams on track, measure project progress, and open up the lines of communication by investing in a enterprise productivity solution that meets the unique challenges of your business. Visit NS804 today for more information on where to start.

Mobile App Usage During COVID-19: Mobile Apps Seeing a Surge in User Base

COVID-19 And The Surge In Mobile App Usage

In March of 2020 the world began a period of rapid change. The COVID-19 pandemic swept over the globe, and society all over the world felt its impact. Not only that, but shortly after the onset of the pandemic, domestic turmoil erupted as well. With COVID-19 running rampant through cities and states all over the country, things shut down quickly. Additionally, unemployment rates began to skyrocket as businesses shut their doors to customers. Others still would transition to a fully-remote work environment. With businesses shut down, and the majority of people stuck inside, mobile app usage saw a massive surge.

The huge surge in work-from-home positions was just one of the significant shifts that the pandemic began. As companies realized it was no longer safe for employees to come into the office, those same businesses had to make adjustments to stay afloat in our new society. In order to keep operations running, many businesses got creative and found ways to serve their customers remotely.

Mobile App Usage Stats

In fact, in the second quarter of 2020 business app usage saw a massive increase of 220% compared to quarter four of 2019 in the United States. India, however, saw an even greater increase of 450% over the same time period. The significant increase in businesses app usage points toward a general trend in the way that businesses will be operating for the foreseeable future.

Businesses aren’t the only ones to see a huge increase in mobile app usage, however. In the last three months, July, August, and September, mobile app users spent 180 million hours on apps. The huge surge in mobile app usage is universal. In other words, it isn’t just businesses, or customers in a certain demographic that are spending more time on mobile apps.

Rather, it seems that the entirety of the mobile app market is experiencing one of the greatest volume-increases in history. Certainly, while some trends are just that, a trending phase or fad, the increase in the mobile app market seems like it’s going to be more sustainable than other phases.

This is because of two main reasons. The first is that the affects of the COVID-19 pandemic are going to stretch far into the future. The second is simply the versatility of the market. From enterprise level apps that businesses use to conduct operations, to educational apps that are powering remote learning, and of course, even the silly mobile-app games that provide people with a sense of community in these dismal times.

Capitalize On The Surge

While the onset of the mobile-app surge has already come and gone, the massive uptick in mobile app usage is here to stay. Now is a better time than ever to start taking your ideas for a mobile app from concept to reality.

NS804 is the mobile app developer of the ever day person. As such, we’re dedicated to making mobile app development services more accessible than ever before. Visit NS804 today and get in touch with the mobile app developer of tomorrow.

COVID-19 Team Building Ideas

It’s no secret that COVID-19 has radically transformed the work environment faster than we could ever imagine. Many companies embraced the new normal by allowing their staff to work remotely. Ultimately, they had to take remote team building far more seriously than before the arrival of the global pandemic to continue operating. And this trend will continue for the foreseeable future, as companies comprehend the benefits of work-from-home initiatives.

For many business leaders, remote team communication will inevitably become part of their strategic decision-making process. Furthermore, they’ll need to foster a team-centric environment despite remote working conditions while overcoming roadblocks whenever they appear. It’s also important to schedule regular video conferences to discuss the progress projects and ascertain that team members are attaining set goals.

Now, we understand that all this may overwhelm business leaders unfamiliar with dealing with remote teams. But it doesn’t have to be this way, and it can become a fun and meaningful experience with the right ideas and strategies. By incorporating D&D team building experiences, it’s possible to increase staff morale and productivity levels. Moreover, younger staff who enjoy role-playing games will appreciate the inclusion of corporate D&D, making them look forward to upcoming team meetings.

We’ll discuss these matters in more detail below and provide several ideas to ignite communication between team members.

Why Remote Team Building Is A Game Changer

The success of your company largely depends on how well your staff communicates and collaborates as a team. That’s why it’s essential to maintain a team-centric environment that’s robust enough to cope with massive changes. And if there’s one thing the recent COVID-19 pandemic has taught us, is that change happens when we least expect it.

Fortunately, it’s never been easier to move forward with your remote team building initiatives due to the emergence of enterprise apps built for communication. Most, if not all, of your systems, should integrate with your apps meant for internal and external communications. Furthermore, these apps should allow the relevant staff members to respond to queries regardless of their location or current working conditions.

Let’s not forget that humans are both emotional and social, so remote team communication allows them to fulfill these needs, albeit in a professional manner. Staff members will feel engaged and valued, instead of cogs in the corporate machine only meant to serve specific operational requirements.

Enhancing Remote Team Communication

It’s never too late to look at your current communication apps and strategies and make a few changes and integrations. Your ultimate goal is to ensure that staff members have the best tools available to complete tasks on time. But you want to ensure that they remain motivated, especially when working from home, where it’s all-too-common for them to lose focus and become disengaged.

We recommend enabling or integrating employee recognition functionality within your company communication apps. Not only will this enhance the overall company culture, but it also helps increase morale and productivity among staff members. By integrating well-known employee recognition apps such as Bonusly, Kudos, and TapmyBack, your staff will receive the feedback they need to grow and further contribute to the company’s success.

Also, it’s possible to make remote team building activities fun, which can ultimately strengthen online team relationships. A few of these activities include virtual happy hours that closely emulates a bar experience, creative brainstorms via videoconferencing that keep the conversation rolling, and check-in meetings that allow staff to express themselves honestly.

Making Online Interactions Fun And Meaningful

Whether your company is a new startup or an established market leader, you’re likely looking at ways to elevate the company brand. How clients and staff perceive your brand makes a massive difference in how they value and engage with your company. While slick marketing, great products, and positive company culture can elevate a brand’s prestige – you may need to do more to keep your remote staff members engaged.

The hard truth is that it’s often difficult to keep staff excited about the next virtual meeting or Zoom call. And introverted employees may find it difficult to communicate effectively when thrown in the deep end of any online interaction. However, it’s possible to turn the tables by introducing several fun team building activities. But do keep in mind that these remote team communication initiatives should always engage and surprise the intended audience.

Most of your staff are either young or young at heart, so introducing a few entertaining games is something that they’ll likely appreciate. Moreover, you can insert these games into your virtual icebreakers and recognition apps to overcome those awkward moments and get the conversation rolling.These games can introduce all kinds of unique themes such as critical thinking, dance party, game show, murder mystery, online quiz, snapshot sharing, and team sharing, to name a few.

Games should only last for a few minutes and help increase your remote staff’s engagement and excitement levels while reducing their sense of isolation. Quiz games that focus on staff members’ hobbies and interests increase team-bonding while adding a leaderboard makes everyone more competitive. And with the growing adoption of VR and AR devices, it’s also possible to make these games run on these platforms.

D&D Team Building Experiences

With the growing popularity of role-playing games based on the Dungeon and Dragons formula, it’s worth considering how this improves team building. Since D&D relies heavily on teamwork to complete campaigns successfully, this can incentivize your remote staff teams to partake in a bit of corporate D&D. Furthermore, these D&D team building experiences provide the perfect setting for staff members to socialize and bond while solving problems as a team.

Staff members will use their cunning, intellect, and skills to solve problems and ensure that the most suitable team member is assigned tasks that only they can handle. And given the dynamic nature of a D&D role-playing session, it’s always possible to throw unique curveballs that nobody expected. Therefore, team members will need to regularly switch up their strategies in order to complete campaigns.

Your staff will gain many valuable insights about each other and gain a clearer understanding of their strengths and weaknesses. They’ll come to appreciate how each staff member adds value to the team with the skills and capabilities that they bring to the table. And since practice makes perfect, it’s a good idea to hold these corporate D&D sessions on a regular basis. Also, don’t forget to introduce new themes to keep your D&D team building experiences exciting, as the same-old fantasy settings can get tiring.

Final Thoughts

When your remote staff members collaborate and communicate effectively, important projects are completed on time. Thus, establishing and maintaining a team-centric environment makes all the difference in the world. Take your team building initiatives to the next level by integrating employee recognition functionality in your communication apps, introduce unique games to keep staff engaged, and hold corporate D&D sessions regularly.

With years of experience in developing enterprise apps that help enterprises meet their goals, feel free to contact NS804 today about all your team building needs.

“After” COVID-19 – Preparing My Company for The Next Pandemic

Learning From COVID-19

2020, if nothing else, has been a year full of change and lessons. Additionally, 2020 brought about a ton pof changes. Changes that businesses and consumers had to adapt to. Shortly after the onset of the pandemic many companies closed their doors. Other businesses still reduced their capacity significantly. However, the largest trend to emerge from 2020 is the move toward a remote working environment. Some organizations were ahead of the curve with their pandemic prep.

Companies need to prepare for the rest of the pandemic. Not only that, organizations also need to look ahead toward the next pandemic. Taking from the lessons learned from COVID-19.

Looking Beyond The COVID-19 Pandemic

The COVID-19 pandemic is far from over. Companies are still trying to recover from broken supply chains amongst other things. Not only that, but the global market is under an incredible amount of stress. Simultaneously, companies are still coping and managing social distancing practices. Ultimately, that limits the amount of business they can serve at any given time.

However, it’s never too late to prepare for the next storm.

Many companies have had to find new ways to operate. In many instances this has included shifting toward a remote-working environment. Working remotely has become the norm of 2020. As such, companies need to prioritize the various aspects that make it possible for businesses to function remotely.

One of the ways to do this is to equip employees with the proper software and hardware. This allows employees to run modern software and applications. Another vital element is communication. Robust communication channels empower staff members.

Without proper internal communication deadlines are missed, projects fall off track, and collaboration collapses. The result is subpar performance, and a culture that allows for miscommunications regularly.

Other Solutions

Beyond shifting to a virtual environment and a remote-working world, companies have continued to be creative in finding new solutions. In a time where companies are facing many unique and specific challenges, custom applications have started to emerge as source of many solutions.

Now more than ever before, companies are turning to AI and custom enterprise applications in order to collect and manage data on a larger scale. Not only will data related activities happen on a larger scale, but they will also occur in a more efficient manner. Bringing your business into the modern world means adjusting to the new playing field.

Understanding that the COVID-19 pandemic is far from over, and that another pandemic could very well hit us down the road, now is the time to start preparing for an entirely digital experience.

Going Totally Digital For The Next Pandemic

The customer experience of tomorrow is completely digital. With more businesses transitioning into remote working environments, and turning to custom mobile apps, and AI based solutions for data management and collection, the economy is recognizing the reality of this pandemic, and the next one.

NS804 is the mobile app developer of the everyday person, and is dedicated to making mobile app development services more accessible than ever before. Visit NS804 today to get in touch with a mobile app developer and start turning your idea into reality.

How Many Enterprise Apps Does Your Company Need?

While apps have become ambiguous in today’s digital landscape, this doesn’t mean that business leaders should become complacent. After all, every well-conceived enterprise app boosts productivity, creates new opportunities, empowers employees, improves customer satisfaction, and increases competitiveness. And these are only a few of the benefits that apply to companies, big and small, in general.

But as we all know, every company is unique with specific requirements that can’t always be fulfilled by general-purpose solutions. Quite often, it’s necessary to develop custom apps that match a company’s needs, goals, and growth trajectory.

However, it can be tricky to determine the exact number of apps required to achieve the desired outcome. That’s why we’re providing these handy pointers to take away some of the guesswork and help you make an informed decision.

1. Consider Your Enterprise Mobile App Strategy

Most, if not all, your clients, business partners, and employees own or have access to smartphones. In many cases, the smartphone is their primary or even sole communication device. Therefore, it’s essential to determine the best way to connect with them by planning out your enterprise mobile app strategy carefully.

Always take into account what type of app will be useful for a particular target audience. Your sales staff may require a robust CRM, whereas your management team welcomes a handy analytics app to view KPIs on the go.

2. Why A General Enterprise App May Not Be Enough

Apps such as Microsoft’s Office 365 handle many essential business functions effortlessly. Staff can easily author and share Excel, PowerPoint, and Word documents quickly while working on various devices at multiple locations due to its cloud service. It’s also capable of further functionality, which largely depends on the preferred price plan and add-ins installed.

But should your logistics staff need an efficient, precise, and streamlined solution that monitors inventory throughout the entire supply chain, then a custom app is the more suitable choice.

3. Think About Individual Department Needs

Your enterprise mobile app strategy relies heavily on what each department of your company needs. Prepare to expend time and effort to determine what type of app will benefit individual departments, especially if current solutions aren’t addressing business problems adequately.

Are your HR managers satisfied with the company’s recruiting and onboarding apps? How are your customer service apps performing under heavy load? And are your financial apps compliant with the latest legislation in your region? These are just a few of the questions you should be asking before forging ahead.

4. Using Company-Wide Plus General Employee Apps

Speed, scalability, and easy integration with a company’s ecosystem are what makes for an ideal enterprise app. And like a well-oiled machine, your company-wide apps should work flawlessly with your general employee apps. Your company may hire both desktop and non-desktop bound employees. Thus, your apps should be useful to all employees, regardless of their screen time and choice of device.

5. Investing In Multiple Apps May Increase Productivity

To boost productivity, you’ll need to empower your employees by providing them with the right tools. And with the growing importance of mobile apps, there’s never been a better time to consider investing in multiple apps.

These apps should augment existing business processes by ensuring that employees always have access to the necessary functionality to complete their work on time. Furthermore, these should engage employees and offer a positive user experience that it inevitably elevates the company’s brand.

Conclusion

Companies are constantly evolving, and so are their technology needs. A well designed and developed enterprise app can be a game-changer. And a carefully orchestrated enterprise mobile app strategy can radically transform individual departments for the better. With our years of experience in developing apps that improve business processes, NS804 is ready to help fulfill all your development needs.

Understanding The Application Lifecycle

Application Lifecycle Management 

There is a beginning to everything. In fact, nothing comes into existence out of nothingness. The universe, for instance, as we understand, came to be through a massive eruption of energy known to science as the big-bang. While the creation of an application may not begin with a universal eruption, its conception is thrilling all the same. Whether this is your first-ever application, or your thousandth, understanding application lifecycle management will boost your workflow and elevate your efficiency from the start. 

There are three main aspects of application lifecycle management (ALM). Those three aspects are: 

  • Governance
  • Development and Deployment
  • Maintenance

These are the different phases of an application from start to finish. The first two phases are definite, while the last is ongoing. In other words, once the app is live – there will always be ongoing maintenance activities to perform. 

Having a strong grasp of application lifecycle management builds innate value into the business. This value emerges in the workflow, processes, and procedures all associated with application development. By understanding the application lifecycle, developers implement best-practices and industry standards into their design process, therefore boosting efficiency, and resulting in higher quality applications. 

Governance

Governance is the very first phase that begins the journey of an application. As soon as the app is conceptualized, the governance phase has begun. Governance, in this context, isn’t referring to the laws and rules of a nation. In a similar sense, however, governance in the context of app development refers to defining core aspects of the application. 

The elements that need to be defined in the governance phase of the application lifecycle management include a spectrum from function, to logic, and framework. In other words, this is the phase in which designers are able to verbally identify the various pathways, functions, and workflows. 

Having an idea of how the application is going to flow and function is crucial to entering the next phase of ALM. A good way to think about the governance phase of the application lifecycle is to imagine it as a blueprint. The blueprint informs the construction crew on how to actually raise the structure, the dimensions of the individual pieces, and how they all fit together. 

In the same vein, the governance phase of the application lifecycle should result in an easy-to-follow development roadmap. 

Development & Deployment in the Application Lifecycle

This is the phase following governance. Development and deployment are actually two halves to the whole. Development is the first piece in this phase. The development phase is where the application is actually built.

Additionally, there is a third aspect to development and deployment that impacts both phases: consumer and market testing. Testing is a not a formal phase of the application lifecycle management however, it is nonetheless critical to delivering applications that are of value and that consumers desire.

Delving Into Development

There are many aspects of the development phase. As such, this is arguably the most crucial phase in ALM. Since the development phase is equivalent to the actual construction phase in real estate development. In other words, developers are laying the foundation for the app. A strong foundation provides the platform for a well-designed and successful app. 

Developers have more on their plate than mere function however. App development teams task themselves with the visual design and work-flow of the application in addition to the functionality and usability. Once developers reach a certain level of baseline functionality, the application starts to enter the next half of this phase: testing and deployment. 

Testing

The first round of development yields an MVP: minimum viable product. Firms and developers use MVP’s as samples of the end-product in order to gain additional consumer insight. Companies use this insight to make important decisions on how to finish the development phase. 

In market-testing, consumers are asked about multiple aspects of the app. These aspects range from the aesthetic and color-scheme, to the actual function and usability of the app. 

After the focus groups and market-testing, the MVP returns to the developers with loads of notes, comments, and real consumer input. Developers use this invaluable insight in order to finish the build of the application and deliver a functional app that solves real consumer issues.

While it’s unwise to spend too long on any single phase of the application lifecycle, testing is certainly not an area to start cutting corners. Using focus groups and market-testing delivers immense value to the final development of the application. As such, these activities should actually be supplemented, if anything, in order to test the MVP on multiple demographics. 

Deployment

At this point, the application, its function and workflow, and its usability have been defined. The core build is tested, and the final development, influenced by consumer input and marketing test-groups, is complete. Finally, the sweet fruit of the labor is in reach, and the application lifecycle nears its final stage. 

The deployment of an application upon its completion is certainly not the most laborious of the phases, however it is very fickle. Firms need to start developing their deployment strategy in the early steps of the governance phase. This is because the governance phase will help dictate and define the proper channels of deployment to utilize. 

The testing phases will also contribute to developing the deployment strategy, as it will offer real insight into where consumers want to find the application, and how they will use it. Speaking to the core values of your main target-demographics, and ensuring that they have easy access to your application are crucial to releasing a successful application that draws consumers inward. 

Ongoing Maintenance

Ongoing application maintenance is crucial to user-retention and future user-acquisition. The application marketplace is already supersaturated with options for the consumer. As such, user-acquisition and user-retention are already hyper-competitive areas. User retention is especially important because it forms the regular user-base for the application. 

Since a robust regular user-base is one of the most valuable commodities in the application market, maintaining this user-base is critical to longevity. This is, in part, due to how fickle user-ship is in the application market. Users are prone to jump to a competitor with a stronger user-experience after a single negative interaction with an application. 

This type of rapid turn-over puts a strong emphasis on user-loyalty. Beyond that, if applications are left unmaintained and unattended to, their functionality will deteriorate, their security protocols will begin to weaken, and users will swiftly abandon ship. 

The Benefits of Application Lifecycle Management

The application lifecycle begins with ideation and governance, moves through development, testing and deployment, and ends with on-going maintenance. Developing applications by putting them through these different phases occurs naturally. However, identifying the phases and understanding how they relate to one another allows companies to build stronger and more efficient workflows. 

Firms can customize the workflow to fit their specific needs, while still adhering to best-practices and industry-recognized standards. Following through on the phases and their associated actions ensures that released applications are thoroughly vetted, and ready for mass use.

Look no further than NS804 for help developing and supplementing your firm’s ALM practices. NS804 is the mobile app developer of the everyday person. As such, NS804 commits to making mobile app development services more accessible than ever before. For anything related to mobile app development, visit NS804 today.

The BENE Mobile App – A Case Study

The Development of BENE

It is a fortunate thing to be able to work on projects we’re passionate about. Often, the most successful projects stem from a place of passion and service. This is certainly the case with BENE. BENE is a mobile app that connects employees who rely on tips to the modern, cashless age.

In recent years, the average consumer has all but stopped carrying cash altogether. This has made it difficult, in certain circumstances, for professionals and consumers to easily tip staff. There are many situations in which tipping is necessary. Not only that, but there are even more situations in which tipping may not be necessary, but is acceptable and earned.

The Goal:

BENE aims to eliminate awkward tipping situations and was conceptualized by Anna Skvortsova and her husband, Mike.

Seeing The Problem

Both Anna Skvortsova and Mike are active travelers. As such, they spend a lot of their time on the move. However, with such an active lifestyle that seems to always be moving, they seldom carried cash.

Carrying paper cash is becoming a trend of the past for a variety of reasons. There is, of course, innate risk with carrying cash. Not to mention, that with the recent status of things, people are much more wary of passing things back and forth. Cash included. All of this paired with the rise of the virtual market place, ecommerce, and virtual banking apps, cash is nearly all but extinct.

While a cashless world seems more streamlined and more convenient, there are still a lot of market segments that rely on physical paper money.  One of the largest of these segments, is the service-worker segment. Workers and staff members that rely heavily on the tips that they acquire throughout their shifts.

The impact of a cashless society on the tip-based market was driven home to Anna and Mike one evening as they were traveling. After a meal out with colleagues and friends alike, the couple were waiting for the valet to pull their car around. As the valet approached – a moment of panic flew into the couples hearts. It dawned on them, in that moment, that neither of them had any cash on hand in order to tip the valet.

After 100’s of “I’m sorry’s” and a trip to the nearest ATM, the couple was able to tip the valet. Finally. With a sigh of relief, and the awkward moment behind them, they moved on with their evening. However, the moment stuck with them. So much so that the couple continued to discuss the interaction.

The problem:

As society continues moving toward a cashless era with the majority of transactions occurring electronically, service workers and tip-based employees suffer.

Conceptualizing BENE

After the interaction with the valet, Anna and Mike developed a hyper-awareness to similar circumstances that occurred along their trip. More and more they realized how many service workers and tip-based staff were missing out on significant portions of their funds due to a cashless era that they weren’t equipped to operate within.

Hence, the beginning of BENE. The name, BENE, comes from the french word for blessings, and its simple design offers an elegant solution to a real-problem faced by consumers, travelers, and tip-based staff all alike. This started the journey of bringing BENE from conceptualization to reality.

Development Roadblocks and Hurdles

Like with many great stories, they wouldn’t be worth telling without a little adversity. Before BENE was built and developed in part with NS804 and our mobile app development teams, it started in another development shop.

Excited about their new brain-child, Anna and Mike began work with a mobile app developer. As the relationship continued, it became clear that the fit wasn’t good. Not only was the developer missing deadlines, but suddenly, BENE didn’t feel like BENE anymore. At this point, the developer was over 6 months behind, and faith that BENE would ever be finished was wearing thin.

However, in a moment of serendipity, NS804 reached out to Anna about shouldering the rest of the development. Just like that, the project had new life, and there was an entirely new pool of hope for Anna, Mike, and BENE.

Additional Setbacks:

After conceptualizing BENE and bringing it to the initial development house, Anna and Mike were beyond disappointed by missed deadlines and continual delays. At the point of nearly losing faith altogether, Anna and Mike found partnership in NS804, and the project was revitalized. 

Finishing The Job

Once NS804 came onto the project, BENE had a totally new life. Suddenly, the project had completely new legs and was back on track in no-time. After only a few months of working with NS804 Anna and Mike had a real time-line for delivery on the application. Shortly after, NS804 finished developing BENE. Then it hit the app open-market.

BENE has been live for about two months on both the apple and google play store. Since BENE went live, it has quickly been integrated into the hospitality market. The application is a fit for the hospitality industry as it connects service staff, like maids and housekeepers, to the consumers they serve. This finally bridges the disconnect between consumers and the service workers that earn tips, but don’t get face-time with consumers.

The Nuts and Bolts

BENE is a mobile app that aims to eliminate situations in which consumers are unable to tip staff or employees who deserve it. The application takes the core functionality of other banking and fintech applications in order to create a streamlined consumer-to-staff channel. Similar to Venmo or Paypal, the staff member simply creates an account, links their bank, and receives a QR code.

The QR code is so that staff members can print the QR code on their business card or leave-behind. This is material that the employee leaves in the room they served, or with the consumer. With the addition of the QR code, the consumer can then use their smartphone to scan the QR code. After scanning, the consumer is lead directly to that staff members BENE account, and is able to tip them for however much they see fit.

On the consumer side of things, the transaction is just as simple. BENE understands that tipping shouldn’t be awkward in any sense, and that means it should be as streamlined as possible. After setting up an account and linking a debit card or bank account, consumers are ready to tip service workers with ease. Keeping that in mind, BENE allows consumers to tip staff and employees in as little as three taps.

BENE brings more awareness to the tipping culture in America. The application allows hospitality workers, and service workers to have easier, more convenient access to tipping channels. Not only does BENE encourage consumers and travelers to tip appropriately and generously for a job-well-done, however, it also helps connect service workers to the cashless era.

The Solution:

NS804, Anna, and Mike worked together to create BENE, the mobile tipping app that connects tip-based staff and service workers directly to the customers they’re serving, even in a cashless society or non-face-to-face transaction.

Bringing It All Together

NS804 is proud to be a partner on the development of BENE with Anna and Mike. The power couple who conceptualized the idea comes from humble beginnings, and is clearly passionate about giving back to the community, and helping everyone find fair opportunity in the modern world.

As a mobile app developer, NS804 is dedicated to making mobile app development services more accessible to the everyday person. Visit the apple store or the google play store today to download BENE and join the tipping revolution.

NS804 is the premier source for information and knowledge on every and anything mobile app development. Visit NS804 today and get in touch with the mobile app developer of the next generation, ready to take your idea to reality.

NS804 Awarded as a Top Developer in Virginia by Clutch

Finding the best mobile developer in today’s market is tedious and daunting. There is a lot of technical stuff to consider and there are probably thousands of options available. You’ll want someone who is tenured and reliable when it comes to your mobile app development needs. Enter NS804, a mobile app developer who has been operating for almost a decade now.

We cater to different types of businesses. Our goal is to develop the best possible apps for our clients by sharing our knowledge, listening to their needs, and giving support wherever and whenever possible.

One of our joys as a company is when our efforts are recognized by other companies such as Clutch. They recently awarded us as a top developer in Virginia! It is really exciting and humbling to receive such an award that acknowledges the amount of work and dedication we put into our projects.

Top Developers Clutch Virginia 2020

Clutch is not your typical ratings and reviews website. They actually have one of the most extensive client reviews that we’ve ever seen. Their unique methodology will ensure that all reviews from their site are genuine.

You can take a look at our company profile with our stellar reviews that are listed on Clutch. Here’s a preview of what our partners have to say about us:

“NS804 is consistently professional. Their work is efficient because they’re used to delivering short iterations every couple of weeks. It is also bug and error-free. They learn and adapt to the business.”

    • Marcus Thornton, Senior IT Manager at Retail Data, LLC

“They were very eager to satisfy the customer, doing whatever it took to meet our requirements and expectations. Everything was very straightforward, and they provided a quality end product.“

  • Mike Horn, President of Iron Heart Canning Company’s Southern Division

If you have any questions about mobile app development, don’t hesitate to contact us! We also provide tons of resources about the industry on our blogs.