Social Media App Development: The Overview and Trends

The social media revolution has dominated the first ten years of the online world. Therefore, there is no doubt that with the widespread use of smartphone devices and the advancement in tech solutions, people want to create a social media application.

Users across the world are active on social networking platforms. Users are keeping in touch with distant relatives and friends, sharing professional information on LinkedIn, and exchanging all sorts of information. Social networking has emerged as a new frontier in the online space. In recent years, the situation continues to take a fresh turn due to an increase in the number of smartphone users.

In 2020, the world has gone mobile with 3.5 million mobile users globally. Just 200,000 shy of the world’s population uses their mobile phones to play games, surf the internet, and most importantly communicate and share information with other users. Targeted social media platforms have already transformed the development field. This has caused a surge in social media usage across the world.

The extremely high demand for superior social media apps results in new products being developed at every turn. In addition, new apps are being launched on the market daily. The revamped competition combined with the presence of big boy brands like Snapchat, Facebook, and Instagram forces start-ups to seek new solutions. Furthermore, it forces enterprises to keep up with new trends to win clients.

Overview Of Social Media Development

For time immemorial, humans have always been social creatures. As such, people have developed ways of communicating with one another – from the use of smoke signals to advancements ushered in by the ever-growing internet use. All these styles of engagement make up the history of social media development as demonstrated by the following sequential stages. So, let’s take a quick glance.

  • Ancient History – Chinese, Greeks, and Egyptians used smoke signals by day and beacon fires at night to convey information. The first regular postal system was established in Iran in 550 BC.
  • Beginning of the 18th – 19th Century – The use of the telegram system in 1792, pneumatic post in 1865, radio 1891, and telephone 1890 were the main highlights of this century.
  • 20th Century – Christened “the dawn of the new century”, the 20th century ushered in exciting developments. These developments included: Extensive of Email 1966, Arpanet 1969, Usenet 1979, Six Degrees 1997, LISTSERVE 1986, and Blogger 1999.
  • Millennium – The millennium was the cornerstone of 21st-century communication. This period saw massive developments in innovative technologies such as Wikipedia 2001, LinkedIn 2003, Friendster 2002, YouTube 2005, Facebook 2004, Twitter 2006, Netlog 2009, and Google+ 2011.

The social world has solidified the definition of social media as to where social interactions are powered by the online world. Social media provides a digital space that facilitates online engagements, making it possible to build small communities of friends and peers.

Social Media Development Trends

To design a social media app that will be competitive, you need to equip it with trendy features that will make it stand out. These trendy features and designs are becoming a necessity particularly for start-ups that want to ignite touches with online users. So, what important social media development trends should you look out for?

Let’s take a look:

1. Messengers Outdo Mobile And Desktop-oriented Applications

In 2020, the creatively adaptive design of social media websites is not adequate to cut it anymore. Communication resides in messenger – rapid, mobile and focused around a specific product feature that distinguishes each from other available apps. A desktop version of your social media app will find its audience. However, the focus must be shifted towards rounding off the corners of your mobile version to reap maximum benefits.

2. Virtual Social Platforms

In the past decade, virtual and augmented reality features embedded in social media apps used to be quite unfathomable. However, in 2020, with the advent of KitKat and the ARCore for android, app developers now have a classic opportunity to introduce virtual elements. In social media, the demand for virtually supported social media elements is on the rise but there’s still a lot of space for innovation since these technologies are at their nascent stages.

3. P2P Payments

Online payments systems are being integrated into virtually all pieces of software due to their convenience. A social media application might seem like the least likely place to benefit from. However, peer-to-peer payment systems are an incredible feature particularly when you want users to interact with other people. Snapchat, Skype, and Facebook messenger are already using embedded online payment systems, with WhatsApp planning to incorporate the same.

4. Cross-Platform Development

Native development has its advantages. Unfortunately, it also has its downside and costs that businesses can avoid if they opt for cross-platform development. Unless you want your social media application to be tailored specifically to a particular platform, you can access platforms like Xamarin, Flutter, React Native and other tools to see if they can suit your needs. Most importantly, platforms make the design process faster and easier without compromising on the quality of your design. For app development solutions from experienced vendors, you can contact platforms like NS804, your development partner from conception to completion.

5. AI-Powered Functionality

Artificial intelligence and machine learning can improve user experiences, reduce expenses and improve business analytics. In social media applications, these technologies are most useful in technical support, chatbots, and other platforms requiring facial recognition. Embedding machine learning and AI-powered tools will yield better functionality in terms of security, user experience, and customer relationship management.

6. Content With A Short Life Cycle

The estimated concentration span for desktop content is 2.5 seconds, compared to mobile phone users who spend 1.7 seconds on any piece of content. The concentration span users have on social media continues to decline each year as documented by reliable sources. Keeping aside these statistics, account for this fact when developing any social media app. You need to account for both how large a piece of content is, and how long it’s available for viewing. Keeping the content focused and succinct will garner more viewership as targeted users browse the social media channel for feeds.

7. Functionality For Business Accounts

Content marketing is inevitable. So, businesses must learn to use available social media platforms to promote their products. Therefore, apps that embed this particular functionality are likely to win a broader audience and gain loyalty points. Business functionality can greatly vary depending on the type and nature of social media applications. Therefore, give your users sufficient tools to track likes, visits, reblogs, and similar activities inherent in your platform.

The Growing Relevance of Social Media Apps

Single-purpose apps offer a wealth of benefits particularly to enterprises that want to gain an edge. The first advantage is there is a 100% chance of hitting your target market. It’s also easier to find relevant and necessary information, whether product information, price, or promotional information.

The social media app is a convenient way to promote and to stay in touch 24/7. Social media applications extend a classic opportunity to connect and pool together brand enthusiasts, creating a group of like-minded individuals. For users, it is possible to create helpful, entertaining, and interesting media content, anywhere and anytime. You can share it with friends, colleagues, and anyone else – anytime.

Contact NS804 for a timely solution in your social media app development journey.

Everything You Need To Know About Agency Development Practices

A Quick and Comprehensive Rundown of Agency Development Practices

Risk is an aspect of everyday life because it’s always present. In other words, there’s no way to completely eliminate risk. However, there is a way to manage risk. This is the goal that many businesses and enterprises aim for. By balancing risk on a large scale, businesses can make huge profits and huge progress. The other side of this coin is quality control. Without quality control, risk can quickly get out of hand. Agency development practices bridge the gap between risk and quality control, allowing for the highest quality, lowest-risk results.

Of course, agency development practices often require more than a single developer or programmer. This level of scale comes with a cost, which can elevate the service’s cost as a whole. Breaking the cost down further though, agency development fees prove well worth their salt.

A Look At Agency Fees

When considering agency development vs freelancer development, the upfront cost of freelancers is certainly appealing. There are a variety of factors that bring the cost of a freelance developer down, but choosing the freelance development route for a large-scale project, comes with a hefty set of risks. Some of the risks associated with freelancers include looser timelines, less experienced development skills, and oftentimes, a lack of quality guarantee. These are major risks to take with a professional-grade project. Not only that, but some freelance developers will present a finished project that’s dysfunctional and riddled with bugs. Finally, some freelancers charge so little that in turn, they take on more projects than they can handle.

There’s an age-old phrase that goes, “you get what you pay for.” And that sentiment is no truer than it is when it comes to app development. Agency development practices aim to address the gaps that many freelancers cannot. This is also where the price starts to climb. First of all, agency development practices normally assign a full team of developers to any single project. This not only creates efficiency but also weaves a natural quality control into the process. Additionally, each of the team members assigned to a project typically has a certain specialty that they’re contributing. However, the presence of more manpower also creates a higher cost.

Not only are there more people working on the project, but those professionals are specialists, as mentioned above, which means they have a higher level of training, education, and experience than the average freelance developer; this too, adds cost. Finally, both the quality and the timeline of the project are guaranteed when it’s brought to an agency developer.

Final Thoughts

The costs associated with agency development are often higher than going through a freelance developer. However, those costs contribute directly to the quality and care with which your application is built and delivered. There’s no reason to take unbalanced risks with your application. Instead, trust true professionals, and go with an agency, it’s often the right choice.

For more information on agency development practices or anything else related to app development, keep browsing NS804’s content library. NS804 is the app developer of the everyday appreneur.

Why Lower Cost Android Freelance Projects Aren’t Actually Cheaper Than Agencies

The True Cost of Cheap Android Freelance Projects Development

Cost is a funny thing because while there is always a cost, it isn’t always obvious. Hence, this is where the difference between value and cost comes into play. Since the beginning of 2020, when the pandemic started, the application market has been one of the few to not only survive, but thrive. As the world embraced a more digital economy, app developers capitalized on the robust influx of user-traffic. In turn, this created ample space for new appreneurs, existing developers, and first-time app designers to enter the market. While it may be tempting to contract a freelance developer for your android freelance projects, but before you do – make sure to conduct your due diligence.

Undoubtedly, when you compare prices between an agency development firm and a freelance developer; the freelancer will almost always be the cheaper of the options. However, as mentioned above, upfront cost doesn’t always paint the whole picture. When it comes to your android freelance projects, consider what will be best for the end result, and for the user.

Pulling Back The Freelance Veil

Freelancing is often a bit of a shadow-realm it feels. It doesn’t have to be, though. Freelance android developers seem an inexpensive option up-front, but in reality; that inexpensive cost comes with a much higher price. The average rate of an android freelancer is around $60/hr. This is a relatively low cost when compared to the prices of an agency, but this low of an hourly rate should raise a few red-flags.

Firstly, that low of an hourly rate in app-development likely means that the freelancer may be less experienced, or just simply not as talented as agency developers. In turn, this translates to a sloppy finished product that may be low-quality. All because the freelancer didn’t pay as much attention to the details of your android freelance projects as was necessary. A poorly designed application won’t help you gain traction or users, has potential to be riddled with bugs and errors, and will certainly end up costing you time and money, essentially all for naught. By choosing an agency developer, however, you protect yourself, and your project, against the freelancer liability with a quality guarantee.

Don’t get tripped up by the appearance of low-cost development, and remember that the true value is in the end result.

Up-Front Cost Vs. True Value

When it comes to app-development, quality and user experience are two of the highest priorities. Understanding this is integral to developing applications that are user friendly and attract a wide user-base. By creating a user-friendly application, the user-experience is immediately enhanced. An enhanced user-experience is good because it leads to longer log-times on the application, in addition to other important performance KPIs. A dedicated and robust user-base that consistently engages with your application is the ultimate goal for developers. To get there, though, takes more than just a good app-idea. It also takes strong execution.

Having a good app-idea is only half the battle, poor management or subpar execution on that idea might lead to failure. That’s why it’s important to know the implications of choosing your app-developer. While it may be enticing to bring freelance android projects to freelance developers due to their low cost of development, keep in mind what exactly it is for which you’re paying. Everyone, especially business owners and app-developers alike, are trying to save money where they can. Though, the best app-developers know full-well the areas that continue to need full-throttled-funding; and agency app-development is one of them.

The Vitality of Quality

Quality over quantity is one of the most common expressions of all-time. Simply put, this phrase emphasizes the importance of quality in our ventures and personal lives. In the context of mobile-app-development, this means putting the quality of the application over the upfront cost of the development.

Once again, while freelance developers come with an attractive rate, keep in mind that app-development aims to solve problems and deliver value to the end-user. You sacrifice quality by selecting a cheap developer for your android freelance projects. This, in turn, leads to an underdeveloped application that will frustrate users and send them to your closest to competitor. Worse yet, by developing a low-quality application, you may just open the door for another developer to execute the same concept in a much stronger fashion by paying more attention to user-experience and overall app quality.

Developing applications with an agency, on the other hand; comes with a quality-guarantee, continuous feedback rounds, and a dedicated team of experts. Meaning from start to finish, you application is in good hands. Not to mention, agency developers have insights into current user-trends and app store data. These insights allow them to build apps that will innately have a higher chance of success by leveraging app-store strategies and tactics from the onset of development.

Common Obstacles With Android Freelance Projects

Beyond quality and the true-cost of freelance android developers, there are other common issues that arise with freelancers as well. Since freelancers often work for themselves there is a much less rigid schedule to which they must adhere. Not only does this mean that they are likely taking on a handful of projects simultaneously; but that they may be rushing through some of those projects in order to ‘just get the work done’.

Such a liquid schedule can lead to a few complications with your android freelance projects. For instance, if you don’t require any check-ins, or progress updates from your freelancer; there’s a chance that projects get delayed and pushed back several weeks, even months from their initial due dates. In fact, there’s a slight chance they never finish the project at all. Ultimately, leaving you to hire an agency after all.

On the other hand, since freelancers don’t always have a steady income, some of them have a tendency to rush through their projects and deliver accelerated timelines. This, while on the surface seems like a good thing, once again circles back to the lack of quality and attention that freelance developers are capable of dedicating to your project.

Wrapping Up: Freelance Development Vs. Agency

There’s a lot to consider before jumping into app development. However, anyone and everyone is capable of having the next great app-idea and becoming a rockstar appreneur. Yet, execution is just as important as the idea itself. Prioritize quality and the user-experience in your app development and you’ll see the true-value of your investment in the end-product. There are plenty of ways to cut-corners in life. Short-cuts if you will. Taking them, though, doesn’t always work out the way you expect. In app development, there are no short-cuts.

By choosing a freelance developer for your android freelance projects you take the risk of spending more in the long-run, hiring an agency to fix the poorly designed app or start from scratch, and opening yourself up to freelancer liability. Choose an agency developer and rest assured that your application will be designed with quality and the user experience as the top priorities.

For more information on app development, agency vs freelance developers, and anything else related to app development, keep browsing NS804. NS804 is the proud agency of the everyday appreneur.

Pros and Cons of Freelance Development

Taking a Closer Look at Freelance Development

Despite the past year, our economy still retains pockets and niche markets that are extremely active and lucrative. One of these markets, for instance, is the app market and mobile app market. Since our economy, and our whole society, is becoming more and more virtual by the day, applications present a rich opportunity. In a world where more and more people are working from home and connecting with one another through smart devices; strong applications that users love find booming success. As such, many first-time appreneurs are entering the marketplace, making this an extremely exciting time. However, first-time appreneurs should be cautious in building and launching their first app, specifically in deciding whether to choose agency or freelance development.

Deciding between agency and freelance development is one of the first decisions you’ll make after fine-tuning your app concept, and it’s an important decision to make. Freelance developers are often attractive to appreneurs on a budget, as they often have lower rates. On the other hand, agencies often have a whole team of designers and developers with professional resumes and expertise. Understanding the differences and pros and cons will help you make the choice that’s right for your app.

Opening The Curtain of The Agency

There are a lot of misconceptions when it comes to agency development. For instance, it’s often misconceived that an agency might not be as flexible in designing and developing your application as a freelancer. However, that simply isn’t true. Contrary to this belief, most agencies have a wider range of flexibility with access to more resources and a wider breadth of personnel and professionals.

Additionally, another popular misconception of an agency development team is that there’s no value in the higher cost. While it’s true that an agency may cost more upfront, building an application is an investment. As such, you can still apply the age-old principle, “you get out what you put in.” Where an agency costs more upfront, the yield on that cost is a quality guarantee, projected deliverables, and an assured project completion timeline.

The True Cost of Freelance Development

Similar to the above, the true cost of a freelancer is higher than their upfront rate. Since freelancers generally cost less to hire than an agency or firm; they also bring with them a myriad of potential red flags. With a lower hourly rate, there’s a chance that a freelance developer takes on more projects than they can realistically complete to make up that wage difference.

In another example of poor freelance management, a freelance developer may exaggerate their experience and technical expertise. This could lead to a ‘finished product’ that is riddled with bugs, errors, and other technical issues.

A Quick Summary

There are a lot of considerations to make before choosing an agency or freelance development route. With an agency, your project has a quality guarantee; plus you can rest assured that your project will be finished and delivered on time. For more information on agency vs. freelance development, or anything else mobile app development, keep browsing NS804. NS804 is the proud mobile app designer for the everyday appreneur.

Why Custom Enterprise Development is Soaring

The Digitalization of The Economy & Enterprise Development

In the last year, our world saw a massive acceleration into a more digitalized state. This was largely due to the global pandemic that swept the world. However, the wave of digitalization was well on its way long before the COVID-19 pandemic. Regardless, in today’s world, the economy has shifted to an almost entirely virtual experience. To meet this large appetite of the consumers for instant gratification and virtual service, companies have turned to custom enterprise development for a wide variety of solutions.

Developing a custom enterprise application for your organization leads to a wide variety of benefits.

How Businesses are Utilizing Custom Enterprise Apps

Companies are already making great use of custom enterprise apps and enterprise development. One of the main functions for which many organizations employ a custom enterprise application is communication. Communication is one of the most important aspects of any organization. Without strong communication channels, it’s fairly difficult to accomplish large-scale projects that require robust teamwork, cooperation, and strategy.

Furthermore, this is extrapolated when you consider the remote work atmosphere that many organizations have embraced following the COVID-19 pandemic. While working from home has proven beneficial for both organizations and staff members, it goes without saying that communication efforts saw strain as companies dealt with the transition from office work to remote staff.

The Benefits Of Enterprise Apps

There are many benefits to developing a custom enterprise application that streamlines business operations and creates internal efficiencies throughout the organization. From bolstering communication channels to fostering stronger collaboration sessions between remote employees, custom enterprise development offers firms a wide variety of solutions.

The Lifetime Value of a Custom Enterprise App

Investing in the enterprise development of a custom application is a big decision. However, when you consider the lifetime value that an application of this nature offers your firm, it really becomes a no-brainer.

For more information on custom enterprise applications, or anything else related to app development, keep browsing NS804.

Is It Time To Launch a Custom Enterprise App?

The Rise of The Custom Enterprise App

Organizations all over the globe adjusted operations over the past year in order to meet the needs of the market. Specifically, the COVID-19 pandemic completely altered the economy as we knew it. As a result, many companies began developing custom enterprise applications. These applications have a wide range of features and capabilities and vary significantly from business to business. However, despite the large variance in design and function, there is no denying that a custom enterprise app is perfectly capable of elevating your organization to the next level.

Finding the right time to invest in custom enterprise app development is sometimes crucial to successful implementation. Therefore, it’s vital to do your due diligence before pulling the trigger on custom enterprise app development to make sure that you’re setting yourself up for success.

Conducting an Internal Analysis

One of the very first steps to take in considering the development of a custom enterprise application is; conducting a thorough internal analysis. Performing an internal analysis is a vital process because it yields a waterfall of helpful insights and data that inform decision-making in the context of custom enterprise app development. For instance, by conducting an internal analysis you’ll gain impactful insights into the types of functions and capabilities to be sure to include.

Be sure to take note of your staff’s input when conducting your internal analysis. Staff will often provide deep insights into the exact functionalities that would benefit them the most. Then, by including those features in specific, you’re well on your way to a successful custom enterprise app design.

Another major area to pay attention to throughout the course of your internal analysis is your financial standing. This is arguably the most significant indicator to determine whether or not your firm is in need of a custom enterprise application. Furthermore, this data will allow you to know what sort of budget you would be able to invest in enterprise application development.

Developing Custom Enterprise Applications

As mentioned above, finances are an extremely significant determinant of when to develop a custom enterprise app. However, there is still more than one avenue through which appreneur’s and app developers can pursue custom enterprise app development. There are really three options when it comes to recruiting the programming team. First, you can look in-house if you have a few talented programmers, developers, and designers on staff already. This is arguably the most cost-effective as all of the development processes remain in-house and self-contained. Not to mention, when working with staff and employees, there’s a stronger internal sense of communication that already innately exists.

For those that aren’t lucky enough to have their own suite of developers in-house, there are still two other options. Organizations and decision-makers can look to agency developers, or they can seek help from a freelance developer. As you can imagine, each of these options comes with its own series of pros and cons. For instance, with freelance programmers, there is generally a higher risk associated with the quality of the end result, as well as timing, and other factors that could throw off your project. While some freelancers are more than worth their weight in salt, so to speak, there’s a wide market percentage of freelance developers that are under-trained and under-experienced whose work ends up being subpar. This can range from issues like bug-ridden applications full of faults; all the way to incomplete code, or a final design that feels clunky and unprofessional.

Meanwhile, on the other side of the coin, if fishing for a freelancer isn’t your game; you can trust the development of your custom enterprise application to an agency developer.

Choosing Your Developer

By far one of the most enticing benefits of choosing agency developers to take on your custom enterprise application project is the guarantees that come with. Agency developers and programmers are often part of entire project teams. In other words, they’re pieces of the whole or cogs in the machine, if you will. As such, your app has more people working on it from a variety of angles. With design specialists to UX experts, and everything in between, by choosing an agency developer, you can rest assured your application is in good hands.

There is, however, a common misconception with the agency development avenue. Since agencies come with quality guarantees on design, user experience, and delivery, they too bring with them a slightly heftier price-point. Consider this, though; when it comes to application development costs, the true lifetime value of the development process is presented in the final application. In other words, while agencies may require a bit more capital; there is a lot less risk when it comes to the end result.

The Benefits To Employees

Committing the time and capital necessary to develop a custom enterprise application, though, will go miles. In the new economy that is nearly fully virtual and with the world quickly accelerating toward an entirely digital social experience, consumers are hungry for instant gratification. As well as instant results. Beyond the growing expectation for instant results in the consumer base, however; is the fact that a large majority of the corporate workforce now operates remotely. To accommodate the remote workforce, more and more companies are buying into custom enterprise solutions for their organization.

One of the most common areas that these custom enterprise applications address is internal communication. While there are plenty of options in the enterprise app market that already target communication, employees show a significant uptick in productivity and efficiency with custom solutions.

Communication Solutions

In today’s day, communication is being recognized as one of the most valuable elements in any context. This extends from business settings to emotional life situations, and every and any type of relationship in between. As such, business leaders and decision-makers have put a much stronger emphasis and priority on developing strong avenues of communication, both internally and externally.

Developing a well-connected and interlaced internal network through strong communication channels elevates business operations, efficiency, and employee productivity. By creating strong channels through which team members can communicate swiftly and seamlessly, you’ll be providing them the suite of tools that they need to conduct and complete their daily activities from wherever they may be stationed.

Equip Your Staff For Success

Following suit, by investing in a custom enterprise application; your company can create a unique suite of enterprise solutions that is specific to your organization. This is a major benefit. It’s a major benefit because it offers you and your team the opportunity to elevate and optimize the processes that are specific to your firm.

Wrapping Up On The Custom Enterprise App

Many companies are trusting custom enterprise applications with the bulk of their internal communications. Not to mention, firms are finding more and more uses for their custom enterprise apps each and every year. This is another benefit of investing in a custom enterprise application. Once your enterprise app is launched, it always has the ability to grow, scale, and adjust itself to the needs that are most pressing in your organization.

For more information on custom enterprise app development, or anything else related to application development, keep browsing NS804. NS804 is the proud development agency for the everyday appreneur.

What’s Involved In Maintaining A Mobile App?

Input cost is always a primary consideration when embarking on the app development journey. That makes sense when a simple mobile app costs about $37,500 while a complex app is north of $500,000. Undoubtedly, designing and developing an app is a substantial investment that company leaders need to comprehend. But they also need to understand the importance of maintaining their applications after releasing them.

User expectations have risen considerably, and they seldom put up with buggy, obtrusive, and unengaging apps. That’s why it’s vital to listen to user feedback and roll out the necessary bug fixes and content updates. However, this is an ongoing process that increases the likelihood of — keeping users hooked — when done correctly. Below, we’ll take a deeper look at what’s involved in maintaining a mobile app.

1. App Development Is Ongoing

 

Pushing an application out the door is only part of the app development process. And the reason for this is that an app is never truly finished if it’s going to enjoy long-term success. There’s no shortage of applications in the App Store and Google Play, which means that users have an almost endless amount of options. Therefore, they’ll quickly delete lackluster apps to make space for those that seem more promising.

Many users have no qualms about removing applications that have intrusive in-app purchases, poor UX, security vulnerabilities, technical issues, unnecessary features, and when they lack content or violate user privacy. However, you can avoid or reduce the frequency of these issues by regularly rolling out updates for your apps.

2. Hidden Mobile App Costs

 

Developing applications comes with its fair share of hidden mobile app costs. Back-end hosting, gathering user feedback, keeping up with OS updates, maintaining a developer account, supporting new devices, and providing maintenance and support, all cost time and money. Since an app requires regular updates during its life cycle, the costs of maintaining and supporting it may exceed its initial development costs.

3. Listening To User Feedback And Requests

 

The apps that succeed are those made by developers that take user feedback seriously. That’s why you should always be listening to user feedback and responding to their requests timeously. Look out for reviews left by experts and regular users in the app stores, and always make sure to respond with the necessary bug fixes, updates, or replies.

Their feedback will also help shape your app since you’ll gradually implement features and improvements that users want. Furthermore, by understanding user behavior you won’t waste resources on unnecessary content and features.

4. Pushing New Content

 

It’s vital to keep users engaged so that they don’t lose interest in your app. A good way to achieve this is by pushing new content at regular intervals. And one of the most efficient ways to notify your users about these changes is with push notifications. But there’s a push notification cost that you’ll need to consider. While several analytics platforms and vendors offer a free tier to help you get started, eventually, you’ll need to invest in a paid service to increase your reach.

The Bottom Line

 

Maintaining a mobile app is an essential part of the app development process. And doing it right means that you’re ascertaining all the hidden mobile app costs and listening to user feedback. Furthermore, you’re taking advantage of push notifications and applying the right strategies to keep your push notification cost as low as possible. Contact us today to learn how NS804 can help you develop and maintain engaging mobile apps.

How to Plan a Mobile App Budget

Creating a budget for your mobile app is important because it helps you and your business stay on track. Not every app developer can evaluate each aspect of the app, especially the cost involved. This post gives you a brief overview of how you can prepare a proper budget for your app.

How to Identify the Purpose of the App?

One of the best places to plan the budget is to first identify the main purpose of your app. Let’s analyze some of the more obvious ones.

  1. You want to help your customers place an order at your store/website with an app. A good example of this would be Amazon, Wal-Mart, and Etsy.
  2. You have identified a unique money-making opportunity and you need an app to cash in on it. Examples include Uber, Airbnb, and Doordash.
  3. You want your clients to easily engage your customer service team members via an app. Examples include the McDonald’s App.

If you need a rough estimate on the development costs, talk to a professional app developer. You can also use our online calculator to get an idea about the costs.

How to Choose the Right Platform for App Development?

As a general rule, the more platforms you develop your app for, the costlier it will get. You can save costs by targeting the most relevant platforms for your target audience. For instance, there’s no use building an app on Android if your customers primarily use iOS. Moreover, it’s more complicated to develop on Android due to the level of optimization needed for each device.

If you’re running out of ideas, survey your customers to identify the devices they commonly use. It is also worth your while to check in with your competitors to see their target platforms.

Which is Better: In-House Development or Outsourcing?

The answer to this dilemma depends on your goals and specific circumstances. Outsourcing and in-house app development have their own pros and cons. For the most part, you should choose them based on your own unique requirements. In-house development makes it easier to closely coordinate with your team and give them instructions. Additionally, you can directly instruct your team about new features in real time.

It is worth noting that in-house development involves software licenses, salaries, employee benefits, and more. Your next best option is to hire an app development team on a project-by-project basis. This is an economical move since you won’t have to deal with salaries anymore, and finding appropriate software is no longer your hassle.

Of course, you won’t be able to closely coordinate every step of the development process and this is where project questionnaires come in. They let you quickly fill your new team in on project briefs. In fact, experienced app development teams like the one at NS804 will work closely with you to build your app. It helps to think of us as an extension of your in-house team.

How Costly Are the App’s Features?

It’s time to identify which features have to stay and which need to go. Run a comprehensive market survey of your potential customers along with their needs and pain points. You should have a list of features that are must-haves and nice-to-haves. For starters, most apps should cover the basics such as integration with third-party platforms, social networks, and in-app purchases.

Create an MVP to Cut Costs and Estimate Future Profits

If you’re working on a shoestring budget, consider building a minimum viable product (MVP) instead. There is no need to go into in-depth animation and complex UI/UX design. For now, it is important to get the app off the ground to gauge demand for it. Don’t sacrifice user experience! You’ll also get an idea about your projected profit and estimated income.

Building an app is an on-going process that requires a lot of time, energy, and effort. There’s usually no cookie-cutter approach to app building and no cut-and-paste template to work with. You’ll also need to set aside some budget for maintenance and regular updates.

If you’ve decided to build an app, then get in touch with the professionals at NS804.

 

A Brief Look at iOS App Development Costs

One of the most frequently asked questions by business owners is: how much does it cost to make an iOS app? The answer: it varies from case to case.

Developing a mobile app is a tricky process. Data obtained by Clutch reveals that the average cost of app development in the US is around $75,000. The cost of iOS app development in countries like India and Ukraine is much lower than in the US. The same rule applies to Android app development.

The key deciding factor for app development cost is the size and scope of the project. App development is more than just programming. If you want to go the extra mile, you’ll need to invest in things like:

  • Animations
  • Custom solutions
  • Solving unexpected problems during app development

A properly-functioning iOS app will take two months to develop and cost around $5,000 to $500,000. A complex app with lots of features requires more than two months of development and about $240,000.

Enterprise software will typically fetch a price tag of around $140,000, with typical development times of 26 weeks.

Here’s a rough break down of the timeline:

  • Business analysis: 3 weeks
  • UX Design: 3 weeks
  • UI Design: 4 weeks
  • Back-end: 8 weeks
  • Front-end: 8 weeks
  • Testing and launch: 3 weeks
  • Support and maintenance: ongoing

Total time to launch: 26 weeks

You can get a rough idea about cost estimations with our online calculator here.

What are Marketing Costs for App Development?

Now that you’ve built your app, you need to know how to increase your user base and downloads. This is where app marketing comes in. You can do this bit yourself, but it’s probably better to hire an agency to do heavy lifting for you. The typical cost for marketing agencies goes anywhere from $25k to $50k and beyond, depending on the services they’re offering. For instance, if you want to hire an influencer to speak about your app, consider shelling out an additional $10k for extra exposure.

The marketing budget includes SEO, social media, PPC campaigns, traditional ads, content marketing, and word of mouth advertisement.

How to Hire an App Development Team?

By far the biggest factor that goes into the overall cost is the team you hire. Imagine hiring a contractor to renovate your house that has 10 rooms in it. Different contractors will quote different prices, which means you’ll have to do a fair bit of research along the way to get affordable estimates. It is also worth noting that hiring an offshore team from India or Ukraine is a lot cheaper than hiring a local team.

A typical team structure for app development includes a solution architect, a business analyst, a few developers (depending on the size of the app), a quality assurance specialist, UI and UX designer, and a project manager. And even if you do decide to skimp out on the budget for the user interface (such as animations and fancy colors), you must provide good user experience for success on the App Store.

Why is Backend Development Important for App Design?

You’ll need considerable backend development if you plan on launching a dynamic app with a market for millions of users who will exchange huge amounts of data in real-time. More so if the data is to be backed up on the cloud and synchronize with other platforms.

Think apps like SoundCloud, Facebook, Quora – all these underwent extensive time spent on designing a complex architecture before they were ready. Furthermore, such an app will require multiple languages for success, which means you’ll have to hire multiple teams of professionals!

Are There In-App Purchases?

Many organizations also include in-app purchases for extra content and features. In this case, many users don’t like escaping the relatively safe ecosystem of your app. This is why in-app purchases are so useful. The application has to be strong enough to store and process sensitive information like credit card numbers, SSN, addresses, etc.

Your costs will also increase depending on each payment option, such as PayPal, Google Pay, Stripe, 2Checkout, and more.

Which Devices Should My App Support?

Compatibility is arguably the most important factor when developing an app. The iOS app should be compatible with both the latest and previous vision of iPhone and iOS alike. This is why you should run an analysis on your target market to gauge demand for the app. An app that is compatible across various platforms will require a greater budget.

Are There Any Extra Costs?

All developers are not necessarily good designers. That is an extra cost that depends on the size of your app. Prepare to spend costs on hidden expenditures such as legal fees, server costs, startup fees, and more when you’re turning the app into a business.

Since running an app is an on-going process, you will need to provide regular updates to fix bugs, security loopholes, and add new features. This means added maintenance costs after development is done. As a general rule, the industry norm is to allocate about 20% of development costs towards maintenance.

So, if your app costs around $100,000 to develop, then you’ll need to pay about $20,000 every year to maintain it. If you’re dealing with legacy costs, then you’re looking at 50% of your original app development costs. This means $50,000 per year of support and maintenance!

If you’re ready to build your iOS app and want to know how much it costs, get in touch with our team ns804!

 

How Much Does it Cost to Build an Event App?

The event industry is evolving at the speed of light and one of the best ways to capitalize on its explosive growth is building event apps. Building an event app could be a bit expensive depending on the features you add. The typical price for an event app ranges from $5000 to over $500,000 but, as the saying goes, you get what you pay for. To make things easier for you, we’re letting you get an estimate on the price of your event app here.

Over 85% of event planners will make use of event registration software to facilitate faster registrations. It’s all about giving audiences an unforgettable experience while maximizing the event ROI – the best of both worlds.

At least 75% of event professionals who don’t use event applications plan on adopting them sometime in the future. Your competition as an event professional will increase; the sooner you have an event app ready, the faster you’ll capture your target audience.

And before you get started on Facebook for your event planning needs, take note that it only serves as a valuable promotional tool to create awareness about the event. The actual registration, planning, coordination, and scheduling will be done through the event.

Problem is, it’s not easy to build a fully functioning event app. Even a ‘normal’ business app with fewer endpoints will cost anywhere from $100,000 to $140,000 depending on their features and functions. The risks and variables involved when planning and developing an event app are simply greater. There is a ton of information that has to be managed in real-time, requiring developers to exercise precision and accuracy – both of which take time and money.

Most event planners will incorporate the following set of features in their event app:

  • Information on the list of speakers
  • Constant news updates about the venue, etc
  • Report briefings
  • Accurate event scheduling
  • Interactive maps for the venue
  • In-depth information on event sponsors
  • Integration with social media tools
  • Ratings
  • … And much more

Depending on the event planner’s needs and budget, the event app may also come with messaging capabilities that allow participants to communicate with each other. Some speakers also like having the ability to ask attendees questions for constant feedback, which is best done with polls.

Every extra feature will add to the amount of time spent developing the app which, of course, adds to your total costs. Below are the main factors that will affect the cost of creating an event app.

Which Platform Should I Choose for My App in 2020?

What will you choose? A web-based platform or a mobile app? Or maybe both?

If you plan on porting the event app to various platforms, including iOS and Android, the development cost and time will increase based on your needs. For instance, the Android platform development efforts will take at least 200 to 3,100 hours. This may be expensive for some businesses especially if they plan on adding all the bells and whistles.

For the most part, event planners will likely settle with hybrid application development because it is far more affordable and allows at least 70% of the code to be reused on other platforms once it has been developed for one.

GPS Connectivity

Smartphone users are becoming increasingly dependent on GPS connectivity to guide them through busy roads and streets as they struggle to find their destination. This is why event apps must also incorporate map-based GPS services to help users. While users can just as easily swap out the app with a more dedicated tool like Google Maps or Apple Maps, doing so only adds to the hassle.

The best way to maximize user interactivity is to provide them with GPS connectivity built in the app. This obviously increases the development time needed to implement the new feature in the event app.

Event Agenda

Think of event agendas as the heart and soul of your event app. Event agendas are a great way to help your guests get to the event on time. This is an essential feature that your guests will use and depend on. Most events such as conferences and seminars are characterized by multiple breaks that often occur at the same time. Attendees need to know which ones they can attend and which ones they should cancel in case it conflicts with their schedule.

An event agenda gives your guests the ability to save sessions that they are interested in. It also gives them an easy way to view their favorite schedule. The last thing they want is to revisit an event or session that they already skipped before during their research.

Post-Event Surveys

Surveys help event planners measure the success of their event. Unfortunately, few event planners give due consideration to post-event surveys. In fact, at least 55% of event professionals believe they don’t properly measure the success of their events properly. This is where post-event surveys or feedback forms come in.

59% of event professionals listed down feedback surveys as the most important way to measure the success of their live event. All event planners want to know what features worked, what didn’t, and what went wrong. This is where post-event surveys come in. They let you collect honest feedback from guests who will be more than happy to voice their concerns and complaints if something goes wrong.

Once you have identified which areas of the app need improvement, you can start fixing themes right away. Most event professionals miss out on collecting this information because they send requests for surveys long after the event was held; at this point, fewer guests are willing to share their suggestions and feedback. To make your surveys quick and easy, give your guests the ability to send their reviews in real-time. It should ideally be done with a few taps instead of combing through long and drawn out questionnaires that waste their time. You can always add an optional section for longer reviews to let users share as much or as little of their feedback as they want to.

Social Features

No event app can survive without being well-connected with social media networks. This is the primary way to maximize user engagement and reach a large chunk of your target audience. Once again, users can always open another tab, window, or app to check their social media. But as mentioned above, most smartphone users would rather do this within the app to save time.

The best part about social media is that it is completely free of charge unless you are running ads. Adding social features to your event app will increase development costs and time. But this cost is definitely worth it since users will find it much easier to share information and post what they did at the event.

If possible, try adding support for multimedia features too such as photographs, videos, gifs, and more. Adding support for social media will increase your traffic as more users will download it out of curiosity.

API Interface Integrations

API interface platforms are extremely useful for event-based companies if they plan on selling tickets, merchandise, and collecting donations. APIs are responsible for point-to-point integration for the exchange of data, including payments. Once again, the idea is to provide access to users. This is best done by adding digital payment gateways so guests can purchase tickets without ever having to leave the app.

Adding this feature will obviously drive up the costs because of the extra number of additional hours and resources that your development team will put into API integration. The ideal event app should be compatible with most major payment processors including PayPal, Visa, bank transfers, and even cryptocurrency.

Offers and Discounts

Who doesn’t like having generous discounts that cut down the price by a significant margin? Most users love the instant gratification that comes with small discounts and the potential freebie. Instead of sending offers and promo campaigns into their inbox, you can send notifications directly through the event app. You’ll soon notice that customer loyalty will increase as users utilize more of your event services.

Conclusion

Can you make an event app at an affordable price while getting all your desired features? Yes, you can! The trick, however, is to find the right team to develop your apps at an affordable price that fits your budget.

If you are looking to create an event app for your business and wonder how much it will cost, then get in touch with our development team at NS804. We will offer you the best possible price while delivering superior event applications that will maximize your ROI.