Tag Archive for: Business App Development

3 Things You Can Improve With A Mobile App Right Now

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As we enter 2023, many appreneurs and captains of industry wonder if there are things they can improve with a mobile app. Yes, there are plenty of things that a mobile app can make better! Yet the longer answer is a bit more complicated, but that shouldn’t dissuade anyone. Just know that mobile apps still present much-untapped potential for those willing to go the extra mile.

In January 2007, the late Steve Jobs introduced the world to the first iPhone. For some, this unassuming mobile device presented the future. And for others, it was seen as nothing more than a fad that would soon pass. 

Finding himself in the latter camp, former Microsoft CEO Steve Ballmer dismissed the iPhone for its high price while Microsoft was already selling millions of phones. But nine years later admitted that he was wrong in a Bloomberg interview. 

So what does this tell us about the state of the tech industry? For one, it’s a very unpredictable industry, even for the most prominent players. And secondly, it’s an industry that often rewards those players willing to push the envelope or gain a first-mover advantage.

But Apple didn’t create the first smartphone since IBM’s Simon previously launched in 1994. Nevertheless, Apple launched the iPhone at a time when digital mobile networks and mobile phones already enjoyed wide availability. And, in a way gained a first-mover advantage in a sector largely ignored by its rivals.

Since the launch of the first iPhone, an entire industry and the world have radically transformed. Over the past 15 years, we’ve experienced innovative and life-changing mobile apps. Now, it’s time to see what we can improve with a mobile app in 2023 and beyond!

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1. Use Augmented Reality (AR) & Virtual Reality (VR) To Enhance Education

While AR & VR are not new technologies, they’re still overwhelmingly ignored by most mobile app developers. Sadly, this is a huge oversight leading to the creation of many underwhelming and knock-off apps in the marketplace. After all, how many to-do list apps and tower-defense mobile games do users need or want? Not that many if you were to practice due diligence and thoroughly research the app marketplace.

However, users want apps to take advantage of additional features and horsepower their newer smartphones offer. And that’s because most current mid-range mobile devices can deliver impressive AR & VR experiences. Moreover, the education sector requires mobile apps that help explain complex subject matter in an approachable manner.

Think of a class of biology students that need to learn the location of each organ in the human body and what function each serves. A 2D diagram or representation of the human body and each organ may serve this purpose adequately. 

But humans and their organs are not flat, so a 2D depiction is never ideal. Instead, it’s better to tap into the 3D power of modern smartphone graphics processing units (GPUs) and depict the human body as realistically as possible.

And with the additional functionality of AR, a student may pass their smartphone over a body part. The app will use the camera to film and detect the body part and then superimpose the innards of this part on the screen.

Furthermore, VR functionality will allow for a full 3D flythrough of the human body while the student controls the entire process. It will feel like playing a game, but the student will gradually learn where each body part is through their spatial awareness, which the VR experience will continue to hone.

2. Business Processes Can Improve With A Mobile App

The business world is undergoing significant change due to current global events. An armed conflict in Europe, supply chain disruptions, global chip shortages, tech layoffs, and a looming recession will make 2023 a challenging year for many. Businesses that haven’t prepared for these scenarios may not make it through this difficult period.

But what can businesses do to improve their survival rate and even thrive in 2023? They need to look at all their business processes and consider how these can improve with a mobile app. 

Since many businesses need to perform many tasks with fewer employees, it’s crucial to look at automation. And mobile apps not only help with automation but can take it to the next level with the correct implementations of artificial intelligence (AI) and machine learning (ML). 

Consider an e-commerce app used by customers that regularly order computer chips. But as mentioned earlier — there’s a global chip shortage — and many customers won’t receive their orders. Or they won’t receive their orders on time, causing them to take their business elsewhere. But it’s possible to get a different result with an AI & ML-powered e-commerce app. 

AI can deliver a human-like response to all customer inquiries through the app’s chat feature. If a chip isn’t available, the built-in AI chatbot will notify the customer and suggest alternatives already in stock. And possibly, offer a discount to entice the customer. Thus, instead of leaving, the customer will likely complete the purchase.

And a well-implemented ML algorithm will learn customer order patterns and analyze these in detail. Then, it can pre-order items that customers will likely want and ensures that the company storeroom always has in-demand products in stock.

SCHEDULE A CONSULTATION WITH AN APP DEVELOPMENT EXPERT TO GET A CUSTOMIZED QUOTE!

3. Social Media Automation To Allow Staff To Do Their Jobs

While there are several good social media automation apps in the marketplace, you may want to custom-build one for your organization. Perhaps, you don’t want your employees to waste precious company time on Facebook and Twitter. But you don’t mind them engaging with their colleagues and company stakeholders on an internal social platform.

You want staff to freely share crucial information that helps the company reach its goals. And you want them to easily find and contact key people in the company, even if they’re overseas.

However, spending too much time, even on this internal platform — will adversely affect productivity. To counter this problem, you’ll need robust automation features that keep staff focused on their daily tasks.

But what form will these automation features take? Staff should be able to upload and organize all kinds of file formats and media content. And this process should be intuitive with few touch gestures. 

Furthermore, staff should be able to schedule when to send files and who should receive them. And receipt notifications should be non-disruptive so that staff members aren’t inclined to look at their phones every time a file reaches a recipient. 

Another area where automation enhances the social media experience is finding vital information quickly. Perhaps, certain staff members took part in a training program and posted this on their timelines. Yet not all staff have added hashtags, so searching for all these posts may prove time-consuming.

But an AI-powered search function will find all these posts in mere seconds. And it’s possible to set it so that it notifies the user whenever other staff members take part in the same training program in the foreseeable future. Knowing which staff members have received training can help with assigning them new assignments.

The Bottom Line

As we’ve already revealed, there are several things one can improve with a mobile app. The education sector and enterprises of all sizes can benefit immensely from the correct mobile app implementation. Contact NS804 to learn how we’ll help you create incredible apps that will empower you in 2023 and beyond!

6 Ways An App Can Improve Your Business Lead Count

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Improving your business lead count should be a top priority. And that’s because you’re likely operating in a competitive environment where only effective organizations survive and thrive. However, it’s never been easier to pump up that business lead count with today’s mobile app technologies.

About a decade ago, you’d rely on your website, blog, social media presence, and marketing outreach to generate leads. While you’ll still need to use these channels, a mobile app can help boost your lead count immensely. But that shouldn’t come as a surprise due to the wide proliferation of mobile devices. Inevitably, most of your clients likely engage with your organization via their smartphones and tablets. 

And this presents a golden opportunity for you to strengthen your relationship with existing clients while also reaching new clients. A quality mobile app designed and coded by a reputable studio, such as NS804, can take your lead count to the next level. But if you’re sitting on the fence, here are several reasons why an app can improve your business lead count.

1. Tap Into A Larger Market

As of January 2023, there are 6.92 billion smartphone users, which make up 86.41% of the global population. When the majority of the world uses smartphones, you must optimize your business for mobile. Failing to do so will be detrimental to your business, as your competitors probably already have front-facing mobile components implemented. 

When these competitors have established a direct relationship with clients via their mobile apps — it’s game over! Clients will remain loyal to these competitors since they’ll enjoy the convenience of having their needs met via a mobile app. They don’t have to waste precious time calling in or visiting an organization’s premises if they make inquiries or have services rendered. 

More importantly, your competitors can keep on generating new leads with their mobile apps. Existing customers will often recommend these apps to their friends and families if they’re satisfied with the user experience (UX). But your competitors can also spread awareness of their app via advertisements, leaflets, flyers, and other marketing materials. All they need to do is place a scannable QR code on these marketing materials, which has a download link to their apps.

SCHEDULE A CONSULTATION WITH AN APP DEVELOPMENT EXPERT TO GET A CUSTOMIZED QUOTE!

2. Optimize Your Email Campaigns For Mobile

Another way a mobile app can help you is with your email campaigns. First-time users that download your app may need to provide an email address and set up 2-step verification. So, they’ll receive subsequent communications via email, which you should optimize for mobile devices.

However, email is an effective tool for generating and improving your business lead count. You can start by creating several email templates that work well on mobile devices. Then, proceed with A/B testing to optimize these templates and your messaging further. 

Running a lengthy email campaign can be time-consuming, so use an automation email marketing tool. You may use an existing platform or create your own, which integrates with your mobile app for maximum efficiency. Also, ensure that you’ve set up a backend database to store user emails, responses, feedback, and other related information.

3. User Geo-Location Presents Further Business Lead Opportunities

Utilize the built-in GPS of your users’ smartphones to determine the locations of most of your clients. With this information, you can run promotions in your most lucrative markets and do outreach programs in markets where you’re relatively unknown.

But keep in mind that geo-location strategies work best with existing users. For example, a restaurant may use its order-taking app to secure orders. But also use the same app to run promotions via in-app messages when customers are nearby the restaurant. Undoubtedly, this strategy will boost sales but won’t likely lead to additional business leads.

4. Attract B2B Clients Via Sponsored InMail

You’ll find many potential business clients on LinkedIn. And one of the best ways to reach these clients is via sponsored InMail messages. But this feature is only available for premium users, and 50 credits of InMail currently costs $79.99 per month. Yet it could be worthwhile, especially if you’re able to attract quality prospects. 

And the good news is that you can further increase your business lead counts on LinkedIn with the Communication APIs. These APIs include the Invitation API and Messages API, which you may integrate into your app. The side benefit is that your app will become a social hub for clients that use LinkedIn on a regular basis. And potentially bring new clients to your business that you would’ve never been able to reach before.

5. Build A Business Lead And Tracking App

If your company and sales representatives work out in the field, you should consider building a mobile business lead and tracking app. While there are several established platforms available such as Apptivo, Salesforce, and Zoho, you may prefer a tailor-built solution instead. 

The primary advantage is that you can take a mobile-first or mobile-only approach. And even though there’ll be an upfront cost for developing this app, you won’t need to pay an ongoing subscription or deal with changing end-user license agreement (EULA) issues of turnkey solutions.

But why would you want a business lead tracking app when a spreadsheet would suffice? For a small business that’s only just started establishing itself, a spreadsheet may do in the short term. However, for any organization that needs to integrate other components, such as its customer support systems, e-commerce, and email, it’s an absolute necessity.

Ultimately, you’ll need to consider your organization’s growth rate and the complexity of your business processes before developing such an app. And while there’s nothing wrong with using a turnkey solution as a startup, a custom-built and robust solution should always be a long-term goal.

USE OUR APP COST CALCULATOR TO ESTIMATE THE COST TO BUILD YOUR APP!

6. Automate And Monitor Your Business Leads

Make your email campaigns and outreach programs as engaging as possible. You want to impress your prospects early on and keep them interested all the way down the sales funnel. However, you may have generated plenty of leads, so you’ll need to automate the process.

Take the tracking app that we mentioned earlier. One way to improve it is by including the capability of processing a large number of prospects rapidly. And ensure that it keeps log event data, including when a sales representative attains a business lead, the date and time, the value of the lead, and any sales related to this lead. 

Then, implement analytics that keep track of all aspects of your business lead endeavors. These analytics should reveal how successful your efforts have been, the quality of your leads, and insights into all your sales activities. Moreover, you should be able to drill down on the data to a granular level. And compile a detailed report with a single click, which management can access at any time. 

And if you already have a customer relationship manager (CRM), you should allow for easy interoperability with your business lead tracking app. This will make customer acquisition and retaining those customers a more efficient process.

In Conclusion

Mobile apps offer the perfect vehicle for increasing your business lead counts significantly. Not only do they make the process of attaining leads more efficient, but it’s also easier to track results and take the appropriate actions far more quickly. Contact NS804 to learn how we’ll help you develop a business lead app that will boost your business! 

What Can Your App Metrics Tell You About Your Customers?

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App metrics will help you succeed as an appreneur or even as an enterprise releasing one or more apps. After all, it’s never a good idea to push out an app without monitoring its key performance indicators (KPIs). And that’s because you’ll be missing out on crucial information that impacts your app in its entirety.

Just think for a minute that you’ve spent a lot of time and money on a food ordering app. Many users download it, but you receive very few orders. Having failed to add mobile app metrics, you’re left bewildered as to why this occurs. To top it off, you’re left guessing about what needs to improve, apart from a few negative user reviews.

The hard truth is that you should never have to guess what’s wrong with your app. Instead, you should know how it performs during its entire lifecycle. And app metrics will also help you learn more about your customers, which we’ll discuss in more detail below.

Learn More About Customer Device Specs

You should add metrics that monitor your app’s performance and user experience (UX) from the get-go. But why is this so important when your app runs fine on your test devices? Your test devices only offer a limited view due to the massive variety of devices available, especially in the Android space. It’s a technical impossibility to test your app on the thousands of different Android smartphones, tablets, and TVs that your users may own.

However, your mobile app metrics will let you know how your application performs after the user installs it. You’ll gain access to valuable data, such as the user’s device operating system (OS), screen resolution, load times, and crash reports. Moreover, you’ll have a granular view of this data to allow you to pinpoint issues and fix them. Occasionally, you may detect these issues before most of your users do.

Mobile App Metrics Reveal Customer Engagement KPIs

Is your app engaging users, or are they uninstalling it in droves? Believe it or not, that’s one of the most important questions you should be asking. But it’s also one that you should be getting answers for immediately. And that’s because engagement rates directly impact your app’s revenue, so never leave this to chance.

Your customer engagement KPIs should reveal the following: average number of screens per visit, session length, stickiness ratio, retention rate, and churn rate. Furthermore, you should have detailed data on daily, weekly, and monthly engagement per active user. 

Monitor Customer Spending Habits

Your app’s supposed to make you money, so you need to know if your customers are actually making purchases. Also, integrate the necessary application programming interfaces (APIs) to facilitate and monitor all payment methods. Nowadays, users like to make payments using Apple Pay, Google Pay, PayPal — and several other payment services.

But what customer revenue metrics should you monitor? You’ll need to look at the following: average revenue per user (ARPU), number of purchases, time to first purchase, customer lifetime value (CLV), conversion rate, and cost per install (CPI).

In Conclusion

Mobile app metrics, when properly implemented, reveal much about your customers. And the data you collect and analyze will help you to pinpoint issues that impact your app negatively. Thus, allowing you to make fixes and roll out updates that actually make sense. Contact NS804 today to learn how we’ll help you integrate app metrics to unlock the true potential of your applications!

Intro to Android App Development

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Android is a reputable computing platform that is based on the popular Linux operating system. The initial android version hit the market in 2008 in the form of a mobile phone platform, at a time when the most popular mobile phone was a Blackberry, when Apple was making waves across different sectors.

For over ten years since it was first released, Android has effectively earned the most popular operating system by several measures. Despite the flashy brand and unmatched capabilities of the popular iPhone platform, Android global shipments meaningfully outpace Apple’s offerings – a clear indication of the potential of Android in the OS market.

Learning Android app development may seem like a daunting undertaking, but it can bring a world of possibilities, especially if done well and diligently. You can create the next “hit app” that will change the way we interact or work. By learning android app development, you could gain some skills that could land you a great job, or develop a tool that you can use to improve your workflow.

So, let’s jump right in on how you can develop an Android app.

  1. Download the tools you need for android app development

Firstly, you need to create your development environment. This is to ensure your desktop and workstation set-up support your android app development goals. For that, you will require Android SDK and Android Studio. Luckily, the two come packaged as a single download, and you can always access it anytime.

Android Studio is an integrated development environment IDE. This is essentially a platform where you can enter your code (primarily Kotlin or Java). It’s where you access all the necessary tools for development. Android Studio allows you to access APIs and libraries from the Android SDK, thereby giving you unlimited access to native development functions of the Android OS.

  1. Start a new project

Once you have successfully installed Android Studio on your desktop, now it’s time to initiate a new project. While this is a straightforward process, you will need to make some serious decisions that will impact your android app development journey going forward.

Go to File>New>New Project you will select a Project Template. The template defines the UI elements and the code present in your application when it loads.

  1. Kotlin vs. Java

One of the critical decisions you’re going to make as an android app developer is whether you will learn Java or Kotlin. Both languages are officially supported by Android and Google Studio, but they have some distinct variations. Google has supported Java for the longest time. It’s what developers have been leveraging to craft Android apps for decades.

  1. Minimum SDK

Additionally, you will need to consider your minimum SDK. This refers to the lowest version of Android that you want your app to support. The lower the SDK, the highest number of audiences or users that your app will target. Kindly keep in mind that there is a relatively lower adoption rate for the latest Android versions, so sticking to the latest Android version will prevent many users from trying your android creation.

  1. Familiarize yourself with the files

You’ll be baffled by the large number of files when you try android development. When you load Android Studio, you will be surprised at just how many different types of files there are. There are different files, multiple code layers, folders, and many more. This new realization would be miles away from the single blank file you’re used to working with QBasic or Python.

  1. Test your app

The first thing to do when familiarizing yourself with any new programming language is to create an application that says, “Hello World.” Thankfully, this is an easy step in any development exercise. If you look at the XML, you’ll notice a small label that reads: Hello World!

Learning Android App Development

When embarking on your first android app development project, remember that the key is not to learn all of Android app development but to set your sights on a realistic first app development project. You will keep learning as you add new features and as you try new things. Having a goal will keep your learning process focused and structured. And before you know it, you’re an expert.

Understanding App Development Cost in 2021 [Full Guide]

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How much does it cost to develop an app from scratch? Perhaps this is the first question that application brands and app ambassadors ask when launching an app development project. Indeed, the app development cost sits at the very bottom of any mobile application development project. Quite often, a business owner finds himself asking this question – how much does it cost to create an app myself, and how much does it cost to hire a professional agency.

Both approaches have their advantages and disadvantages. So, to cast an eye on how each impacts an app development costs, let’s review the two.

After several years, an app development agency or company develops industry experience on mobile app development for multiple platforms. This industry experience enables them to overcome several bottlenecks especially when app projects become sophisticated, involving machine learning, artificial intelligence, the internet of things IoT – and other advanced mobile technologies.

Being smart, app development enterprises learn from the mistakes that occur in mobile app development projects. Working with such an experienced team saves you a lot of time and protects you from repeating the same mistakes. In addition, app development is a multi-stage process involving careful planning and an appropriate timeline.

If you choose to design your app in-house, you cut on the app development cost, at least initially. However, in the long-term, going through a bug fixing caused by a lack of experience may lead to costs amounting to the price tag of an app development agency. Therefore, in-house app development is less costly in the short term but costly in the long term. This is due to the lack of specialty and experience by in-house development teams.

How Much Does It Cost to Create an App?

Well, how much precisely may an app development project cost you? The typical price of designing an application of good quality ranges from $60,000 to $300,000 per platform. Without a doubt, factors like app number, app type, functionality, complexity, and app design drive developers to influence the app price, sometimes to $40 per hour.

  • Simple app development costs. The simple app starts from $60,000 for each platform (e.g. Camera, calculators, photos etc.)
  • Basic app price. The basic app starts from $50,000 to $100,000 per platform (e.g. MacDonald’s Loyalty)
  • Complex, multi-feature app type. The complex app starts from $200,000 (e.g. Uber, Facebook, Instagram).

The app development timelines range from 2-4 months for a simple app, 4-6 months for an app with a basic feature set, and 9-months for a complex app which is considered an ongoing project of immense complexity. Luckily, our software development firm provides an app development calculator that gives you several options to select from and provides a cost estimate of your app.

Benefits of the App Cost Calculator

With our calculator, you will be able to:

  • Effectively track and manage your app development budget
  • Reduce app costs by providing a detailed cost breakdown
  • Pay attention to mobile app cost drivers upfront

Benchmarks of App Development Costs

It makes much sense to launch a mobile app these days because a majority of the population uses apps for their day-to-day activities. Statistics show that 90% of the time on mobile is spent on apps. Messaging and social apps consume 12% of time spent on mobile, YouTube takes 3% of our time on mobile phones, and entertainment apps take approximately 17% of our time. Additionally, gaming is accountable for 15% and utilities 8% of the time spent on mobile.

The most reliable and accurate app development studies provided the following breakdown and quotations of app development costs and their respective timelines:

  • The median app development cost is around $170,400 (at a rate of $150/hour), representing 1145 development hours. According to the 2015 Clutch Survey, this margin could even increase to $727,150 in case of complex app functionality implementation.
  • The average minimum app development project is between $5000 and $10,000. But the typical cost of an app is likely to be higher than this according to a 2017 Clutch Survey.
  • The enterprise mobile app development cost is an average of $150,000 based on the VDC 2017 research.
  • The available app cost calculators quote an average of $267,000 to $350,000 for sophisticated, multi-feature apps.
  • Looking at the app development timeline, 80% of apps take 3+ months to develop; 40% of apps are built-in 6+ months according to the Outsystems Survey.

App Development Cost Drivers

Essentially, your app idea, combined with your functional and business necessities, influences your app development costs. However, the most influential factors that determine the final cost of your app include:

  • Vendor type
  • Vendor location
  • Complexity and number of basic app features
  • Back-end infrastructure and any interconnected application interface APIs
  • The complexity of UI/UX design
  • Inclusion of extra branded visual elements
  • Development approach (mobile web, native, hybrid, etc).
  • The number of platforms to be created or developed (web, android, iOS).

How Much It Cost to Build an App in 2021? The Question Remains

Our question is still open: how much does it cost to create an app in 2021? The key finding shows that the cost of an average app ranges from just $10,000 to $400,000 based on up-to-date industry surveys. Our team has also created a detailed investigation on the cost of app development that lists estimates based on design complexity, widely used app features, and software development stages.

Therefore, our findings support the initial finding regarding the cost of developing an app in 2021. An application with a core set of features costs upwards of $60,000, while a sophisticated app development project costs approximately $300,000. The breakdown below provides a range of costs and timelines for app development.

  • Basic app. A basic app with a core feature set and one platform costs between $60,000 and $150,000 with a development timeline of 2-5 months.
  • Full product. A full product app with a basic feature set, a complex design, and one operating platform costs from $150,000 to $300,000; and has a design timeline of 5-10 months.
  • Large apps. A large app with a complex design, integrated support, and development and features more than one platform (android, web, or iOS) costs from $250,000 and takes a timeframe of 9+ months ongoing.

How is an App Development Cost Estimated?

The main app cost driver is the feature. A feature is a special task or activity which an app should perform and give the expected results. The feature can be a sign-up button on the screen or a more sophisticated aspect like music synchronization or video-streaming integration. The number of features and the complexity of design and implementation directly determine the cost of app development. Thus, the formula used to calculate the cost of an app is provided below:

Total Development Time × Hourly Rate = Cost

Before the app development project begins, the software developers usually provide you with a rough mobile app development estimate. This initial quotation is based on the project description, technical specifications, and business requirements. Finally, this information is collected, compiled, and concluded in a preliminary list of product features.

Usually, companies usually estimate your app development cost using primary drivers:

  • Concepts. This represent a sum of features to be accomplished
  • Stories. List all the features necessary to make a particular concept
  • Story points. Show the app development’s complexity and pace

So, are you ready to start your app development project? Do not worry, contact NS804 for any inquiries and get a free quotation and additional product details about your next app development project.

Improving Remote Team Communication For Remote Workers

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Improving Communication and Collaboration for Remote Workers

The digital era saw a hyper acceleration through COVID-19 and the events of 2020. Because of the pandemic and the major shift toward a digital era, remote workers and remote staff quickly became the norm. This subsequently forced businesses and organizations to embrace a digital world with remote workers. Before the pandemic, there was already a lot of buzz and excitement around the future of remote work. In fact, some companies like NomadX sought out to create entire business plans based around planning travelling work trips for the remote-worker. In any case, whether prepared for the digital era or not, the transition started in the blink of an eye.

Now, remote work and remote workers seem absolutely normal. As if it were always the way things were. However, many organizations and businesses are still adjusting to the new remote landscape and digital economy. And the companies that were already in position for a digital transition, are still looking for ways to improve their current remote-work environment.

One of the most important aspects in a business is communication; internal communication between teams, external communications with partners, suppliers, and consumers, and internal communication between staff and management as well. Especially in a remote-work-environment, then, prioritizing effective and efficient communication tools is more than necessary.

Keeping Remote Workers Looped In

Remote workers need to be able to communicate. Plain and simple as that. Yet, communication can mean a lot of things; and in today’s world businesses utilize everything from social media platforms, to email, IM, and phone calls to correspond and communicate. Therefore, building a suite of communication tools that keeps your remote staff in the loop is a daunting task.

When addressing the communication solutions for your remote workers it’s important that you keep their needs, workflows, and operations in mind. You don’t want to give a carpenter a painters toolbox and the same applies to your remote workers. Building an enterprise application from scratch for your organization won’t only help you customize the features and tools that your remote staff can access; but will also lead to boosted efficiency and higher rates of productivity from your staff.

Encouraging Communication

While developing your enterprise business application to address the communication needs of your remote workers; consider push notifications to encourage and boost communication efforts between team members. By enabling push notifications at a reasonable rate, your enterprise application will become more than a simple business tool. Rather, it will add value to the c0-worker relationships that exist and develop within your firm, boost productivity, and lead to higher rates of efficiency from your team.

In addition to boosting important business KPIs; having an organization-wide enterprise application for communication supports team-building and team bonding. By acting as a medium and platform for digital and remote team-building exercises, by investing in a custom enterprise application, you’re really investing in the people of your firm.

Wrapping Up

The era of the remote workers is upon us, and it isn’t going anywhere soon. Even with vaccinations rolling out world-wide, the pillar of remote work is likely here permanently.

For more information on managing remote workers, enterprise application solutions, or anything else app development, keep browsing NS804.

Enterprise Mobile App Ideas That Will Boost Your Business In 2021

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As a forward-looking business leader, you likely have several app ideas that seem promising. And the right kind of ideas could boost your business in 2021. We delve deeper into this subject and reveal the mobile app development trends that will shape the year and beyond.

1. Why Mobile App Development Still Makes Sense In 2021

While the App Store and Google Play are inundated with apps, this doesn’t mean that mobile app development will go away. Quite the opposite, the app market is maturing and evolving and opening up new opportunities. There’s a growing demand for innovative apps that offer augmented reality (AR) and virtual reality (VR) experiences. 

As a post-COVID world gradually emerges, enterprises and users will be looking for the most sustainable solutions. Enterprises will want to offer AR & VR-based training simulations since many of their employees now work remotely. And users will want more virtual concerts and tours, knowing that this is a far more convenient and safer way to enjoy their favorite pastimes.

2. App Ideas That Enhance Business Processes

With almost 80% of the global population owning a smartphone, enterprises need to take advantage of this phenomenon. As a business leader, it’s no use standing on the sidelines if you want to add value and grow your enterprise. 

Enhance and restructure your existing business processes by utilizing emerging digital ecosystems. Furthermore, create apps that enhance customer loyalty, improve external and internal processes, and streamline communication between employees and clients.

3. Break Down The Barriers Between Your Staff And Clients

Take the time to assess how your staff and clients interact with each other. Are you happy with the results, or is the room for improvement? In a competitive market, you’ll likely need to tweak and improve your communication channels. 

You may need to develop a business app that makes it easy for staff and clients to contact each other while keeping track of all communications. Furthermore, you’ll want to collect data and receive feedback from both staff and users to ascertain how well they’re engaging with each other and the app.

4. An Effective Business App Improves Productivity

Focus your mobile app development endeavors on creating apps that increase employee productivity and communications. And ensure that every business app you develop integrates with all your existing systems. Moreover, implement analytics, artificial intelligence (AI), and machine learning (ML) in your apps so that you can assess all data points effectively. 

Similarly to many companies, you’re probably sitting on a ton of unstructured data that’s making your business processes inefficient. But if you organize and analyze this data, you’ll discover ways to improve productivity in your enterprise.

5. Work With A Partner That Will Bring Your App Ideas To Life

Mobile app development is a lot harder than it seems, especially if you’re new to this field. And there are many vital aspects that you could overlook, such as eschewing the latest design trends, ignoring compatibility across devices, not integrating with existing solutions, or offering an offline mode.

However, if you work with an experienced development partner, you’ll be able to bring your app ideas to fruition. Contact us today to learn how NS804 can help you create innovative enterprise mobile apps that will engage users in 2021 and beyond!

9 Things You’ll Only Get With Custom App Development

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Custom app development seems challenging, but it’s the best way to create amazing applications. While templates promise an easy and quick turnaround for mobile app developers, these seldom deliver optimal results. Businesses and professional developers don’t want to release apps that look and feel second-rate. Instead, they prefer to release apps that improve their reputation and enhance user engagement. We provide several reasons why you should custom develop your next app below.

1. Completely Custom Look Unlike Any Free Templates

When developing an app, it’s often a good idea to consider the options available to you. Do you build it entirely from scratch by taking the custom app development road? Or do you use free templates that will radically reduce initial cost and time factors? The latter may seem more enticing, but it’s not the wisest choice if you want your app to stand out.

Ideally, you want your app to be a showcase for your unique brand. You want your User Interface (UI) & User Experience (UX) to comply with the Visual Brand Language (VBL) that defines your company. Free cookie-cutter templates won’t do your brand justice, as the colors, shapes, and typography won’t match with your VBL. Thus, you’ll ultimately cheapen your brand and cause users to either question your design choices or disengage altogether.

But if you choose the custom development option, then you can make your app shine. Your application will fit your company’s existing product range, which reassures existing customers and makes it appealing to new users. Moreover, the development team won’t need to modify and shoehorn the boilerplate code and free templates. That gets messy, quickly! Instead, they’ll build the app from scratch and enjoy the benefits of a cleaner and more maintainable project.

2. Extend Specific Business Functions

Another benefit of developing a custom mobile app is that it’s easy to add or extend functionality. In particular, you’ll want to extend specific business functions that facilitate more efficient customer interactions. 

At first, you may decide to release a Minimal Viable Product (MVP) to test the waters. Then, once your app gains traction, you’ll want to add functionality that will bring users closer. These could include in-app purchases that allow users to buy products and services, a point system to build customer loyalty, and social media integration to allow users to share your company’s content in a fun way.

3. Give Users Something New

We can’t stress enough how important it’s to keep users engaged. Even after a successful launch, your app can quickly lose traction if users become bored. After all, they have tons of other cool and innovative apps to choose from in the App Store and Google Play. 

Make sure to keep your app fresh with regular updates and by adding new features that excite users. Always listen to feedback since users often request features that will enhance their experience. However, only add new functionality that fits your custom mobile app and business goals. For example, some users may request the addition of Augmented Reality (AR) functionality. But this won’t work well with your e-commerce app and unnecessarily drive up development costs.

4. Increased Compatibility

Mobile devices and systems continuously evolve, which means that appreneurs should keep up with the latest developments. If we take a quick look at the global mobile operating system market, Android’s leading with a 72.48% market share while iOS comes second at 26.91%. This bit of information may entice you to support the Android platform for your upcoming custom mobile app. 

But which Android OS should you support since there are so many versions? 

According to AppBrain, Android 10 leads with a 34.2% market share, Android 9.0 (Pie) at 23.1%, and Android 8.0-8.1 (Oreo) at 17.1%. By supporting these versions, you’ll inevitably increase compatibility with the most current devices and systems. It’s also worthwhile updating your older apps to run well on recent generations of operating systems.

5. Improved Security Features

In recent years, a plethora of high profile hacking cases has made the news. And with the COVID pandemic and subsequent lockdowns, more people are working from home than ever before, which has only increased the rate of hacking attacks. Thus, businesses and individuals have become increasingly sensitive to these types of incursions. 

There’s nothing worse for your reputation if hackers use your app as an attack vector to illegally access users’ mobile phones. That’s why the custom app development process should always encompass the most effective security features. Include two-factor authentication that users can enable, giving them extra protection and peace of mind.

6. The Latest Custom Mobile App Features

Take the time to simplify your UI & UX to make your app more accessible to a wider demographic. Furthermore, include customization features whereby users can easily change background images, colors, and fonts. Don’t forget to add a night mode to protect users that suffer from light sensitivity. And include an offline mode so they will continue using your app during Internet outages.

7. Make Changes When You Want

Your app won’t remain static. It’s a dynamic product that will undergo change during the development process and after its launch. However, templates and platforms often hinder these changes since they come with existing assets and code. Therefore, development teams have to waste valuable time modifying code and templates to suit their needs. 

But this isn’t a problem with a custom solution that’s more cohesive. Developers know how every piece of their application operates and to implement changes without introducing new bugs or breaking it altogether.

8. Match Your App And Business Goals 

Always consider your business goals when embarking on the development process. And ask yourself what you want to achieve with your upcoming app. Very likely, there’ll be an overlap between the direction of your app and your business goals. But you’ll only be able to achieve great results with a custom solution since it’s hard to find templates that will match your business goals down to a tee. Keep your vision focussed, and build your app in a way that makes it entirely your own.

9. Professional App Developers

It’s easy finding freelancers on various job boards and freelancing platforms to develop your app. But is that a good idea? Well, if you’re working on a hobby project and just want to test the waters, hiring a competent freelancer could be feasible. But if you’re developing an app for your business and expect professional results, then you’ll need to work with an agency.

Freelancers will often play up their list of credentials to attain work. And while some freelancers do good work, they seldom stick around to offer support after the project ends. This leads to problems, especially when you need to fix bugs after you’ve launched your app. You’ll find that the freelancer has moved on to the next project and isn’t available for fixing bugs. 

Agencies, on the other hand, are far more accountable to their clients. They have a reputation to uphold and must comply with various laws and regulatory bodies to stay in business. Any reputable agency won’t leave clients high and dry if they experience issues with a finished app upon or after release. They’ll offer their advice, expertise, and support during and after development. And if you’re seeking mobile app development in Virginia, then don’t hesitate to contact NS804 to assist you with your custom app development endeavors.

5 Tips for iOS & Android App Development

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Both iOS and Android have had an enormous impact on the business, entertainment, and tech sectors. And both platforms have been embraced by developers and users alike for over a decade. The good news is that the popularity of these platforms will unlikely diminish in the foreseeable future. Therefore, it’s still worthwhile pursuing app development and investing the necessary resources into applications that will excite users eager for new experiences.

1. The Latest Trends in App Development for 2021

 

Nobody can deny that 2020 was an eventful year, and much has happened in the app development space. Some of the latest trends in mobile app design include advanced animations, convenient voice search, robust aesthetic with rounded corners, and universal device UX. 

But in 2021, expect app developers to kick it up a notch with improved design and powerful features. Some of the niceties users should expect; bolder and more colorful visuals, data-oriented design, embossed typography, Face ID integration, hand-drawn illustrations with more natural-looking graphics, and virtual reality (VR). Make sure to take advantage of these trends for your upcoming app to impress and retain users. 

2. Supporting iOS and Android

 

In the second quarter of 2020, Apple led the US smartphone segment with a market share of 46%. Samsung came in at a close second with a 25% market share, with LG in third place at 12% and Lenovo Motorola at 7%. Generally, US consumers are satisfied with Apple’s and Samsung’s smartphone offerings. However, given Apple’s higher penetration in the US, you may want to focus on this platform initially to save on development costs if you’re targeting the American market exclusively.

But if you’re planning on releasing your app globally, then you’ll want to support Android. As of October 2020, Android has gained almost 73% of the global smartphone OS market. While it’s a compelling platform, it’s also incredibly fragmented. It’s challenging to offer all Android users the premium experience that they can get on Apple devices.

Unfortunately, most Android users don’t own powerful smartphones such as the Samsung Galaxy Note20, which can provide a comparable experience to the latest iPhones. The hard truth is that the majority of Android devices in circulation are cheap and underpowered. Manufacturers such as Alcatel, Huawei, and Xiaomi regularly release budget mobile devices for the lower end markets. Today’s high-end apps experience performance issues on these phones due to their low memory and weaker CPUs

3. Leveraging Results on iOS

 

Make the most of Apple’s popular platform with these handy tips:

Integrate easy payment options – If you wish to sell products, services, or in-app purchases in your upcoming app, then you should make the payment process frictionless. Integrate Apple Pay and express checkout functionality to make life easier for your users.

Engage users regularly – Ensure that your app has push notifications to notify users about the latest products, promotions, and updates. Better yet, segment notifications to target your users more effectively. For example, you should send notifications to active users, inactive users, and subscribers to make your messaging more personalized. 

Gain and track app reviews – Your App Store Optimization (ASO) strategy will be a determining factor in the success or failure of your app. You’ll need to gain and track those vital appreneur system reviews from your users by implementing a Call-to-Action (CTA) and app review tracking API.

4. Leveraging Results on Android

 

Take your Android app development to the next level with these methods:

Utilize contactless payment options – Nowadays, many smartphone users enjoy the convenience of contactless payments. Integrate Google Pay and Samsung Pay into your upcoming app, and enable their respective Near Field Communication (NFC) features.

Implement Artificial Intelligence (AI) – With over 3 million apps in the Google Play store, it’s getting harder for new apps to stand out. But many successful and top-rated rated apps, such as Google Assistant and Swiftkey Keyboard, are renowned for their excellent AI.

Keep your app relevant – The Google Play algorithm doesn’t respond kindly to uninstalls and user churn. That’s why you should regularly send push notifications and emails to inactive users, encouraging them to try your app again after implementing features and optimizations that they want.

5. Finding the right partner for mobile app development

 

Developing an app that will find success on both platforms and showcase the latest trends in mobile app design is harder than it seems. However, you don’t have to go it alone if you find the right partner. Experienced developers such as NS804 can help you create an app that will cut through the noise.

Furthermore, we can craft an effective CTA that will convert users and gain those essential appreneur system reviews. We can also help out with nasty edge cases, such as dealing with an app rejection from Apple.

Choosing the Proper Tech Stack

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The tech industry moves at a rapid pace, meaning that hardly a month goes by without us hearing about a new tech stack or two. But since current trends in mobile app development encourage the adoption of newer technologies, it’s vital to make the right choice. After all, not all tech stacks are created equal, and there’s a notable difference between native and hybrid app development. We’ll take a look at six tech stacks and reveal when and where they should be used.

1. Purpose Of Choosing The Tech Stack

 

Current trends in mobile app development include the adoption of tech stacks that facilitate cost-effectiveness, efficiency, scalability, and speed. Tech stacks consist of frameworks, libraries, programming languages, and tools that aid the development process. Furthermore, one can find tech stacks for both front-end and back-end development. For example, React is a popular front-end JavaScript library, while Java is a widely-used programming language for back-end development.

2. React Tech Stack

 

React is a battle-tested open-source library that’s maintained by Facebook and various other companies and developers. It’s a web-based technology but has gained traction within the mobile app development space. 

React Native, in particular, is a wrapper that allows developers to code in JavaScript while rendering to the native APIs used by Android & iOS. It compiles all UI components into the native languages of the target platform, namely: Java or Objective C/Swift. However, all non-UI specific code remains in JavaScript, meaning that it’s a hybrid and not a native solution. Thus, it’s a good choice for easy deployment to both platforms, but with a possible performance penalty.

3. Java Tech Stack

 

It’s usually a good idea to approach custom mobile app development with the view of supporting both Android & iOS. But we understand that’s not always possible, and you may only want to support Android. In that case, it makes sense to focus exclusively on native app development by using a Java tech stack. Development can be done almost entirely with Android Studio and its SDK tools, which are powerful and well-documented. And since all code is in Java, expect optimal performance due to the language’s excellent memory management and multi-threaded capabilities.

4. Kotlin Tech Stack

 

Java isn’t the only game in town for native Android development. In recent years, we’ve witnessed the growing popularity of Kotlin, which seems like a natural evolution of Java. Created by JetBrains, a company behind many popular IDEs and development tools, Kotlin improves upon Java in several areas. It offers better security, cleaner syntax, enhanced thread handling, and is more lightweight.

Furthermore, Kotlin’s cross-platform capabilities make it a good candidate for iOS development too. Kotlin Multiplatform Mobile allows developers to keep all their business logic in Kotlin and only write in different languages for platform-specific APIs and UI. While Kotlin does save development time, do consider all potential hidden costs, especially when cross-developing.

5. Swift Tech Stack

 

Swift is Apple’s flagship programming language, which allows developers to target iOS, macOS, tvOS, and watchOS. It shares many similarities to its successor languages: C & Objective-C. However, Swift’s ease-of-use, modern features, and safety make it ideal for custom mobile app development on iOS. It also utilizes the renowned LLVM compiler that outputs optimized native code that takes advantage of Apple’s modern hardware. 

Keeping in line with current trends in mobile app development, Swift is supported by several IDEs and code editors. Apple’s own Xcode is a popular choice, but some developers prefer JetBrains’ AppCode or an open-source alternative such as Atom. If you’re targeting Apple devices, then Swift is the way to go due to its excellent performance and rich feature set. 

6. Progressive Web Apps Tech Stack

 

Progressive Web Apps (PWA) are a cross between mobile apps and mobile websites while functioning similarly to native apps. It’s a relatively straightforward and quick process to download and install a PWA from a website. But what makes PWAs so compelling is that they run within the browser but can be installed on the user’s device and then accessed from the home screen. 

They’re a good choice for custom mobile app development while avoiding some of the associated risks and pitfalls. Furthermore, developers can release their apps outside the walled gardens of the app stores. At NS804, we recommend native solutions for the best possible user experience, but there are cases where hybrid solutions have their place.

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