A critical facet for any e-commerce business is a well-designed and optimized online store. Nevertheless, despite the emergence of mobile applications in modern-day digital retail, most retailers still wonder whether they need to adopt a mobile app to accompany their online stores.
Google published research showing that 56% of smartphone users were highly involved in online retail. According to Google, 58% of smartphone users check prices, monitor trends, view customer responses, and evaluate client feedback. Most smartphone users were also involved in product and review comparisons and even buying products.
Further statistics revealed that 66% of smartphone users made online purchases once a week. For most smartphone users, online purchases were made by phone as opposed to desktop devices. The prevalence of mobile apps is driven by the accelerated adoption of smartphone devices, alongside higher internet penetration rates.
Therefore, although retailers are wondering whether to uptake mobile apps to complement their digital retail efforts, it’s important to remember that users first view products on their smartphone devices before making purchases on desktop PCs. Most importantly, with the emergence of highly optimized apps, making online purchases via apps is becoming more streamlined, making mobile apps the go-to option in the e-commerce marketplace.
So, here are the top reasons you should consider e-commerce and mobile apps.
1. Loyal audiences
One of the greatest benefits of an app is the ability to build loyalty with the targeted audience. 67% of online buyers prefer apps offered by their brands and companies according to data by Adobe. These statistics clearly show the impact of digital platforms in reinforcing customer and brand relationships. But how do you encourage your targeted audience to download and install your app? Well, focus more on the user interface and user experience and offer better discounts and more attractive deals.
2. Faster buying process
Traditional brick-and-mortar stores have longer queues that point to a slow check-out process. Traditional check-out processes in brick-and-mortar stores are responsible for higher customer service costs, delayed check-out processes, and may inhibit customer retention. Luckily, the emergence of mobile apps has simplified the purchase and check-out process. Ecommerce mobile apps come with a payment gateway functionality that allows app users to purchase products and services from authorized vendors. That ultimately facilitates a faster buying and a timely check-out process.
3. Product listing
Product listing is a critical aspect of any e-commerce process. A product listing is what the customer sees when they search for a product online. For sellers, product categorization is one of the greatest benefits of e-commerce. Sellers can use categories to streamline the ordering and purchase process, allowing fewer errors in procurement and supply chain processes. One advantage of e-commerce is that customers can add products, product categories, product descriptions, images, pricing, and delivery date. Product categorization allows vendors to inform customers more about the product, allowing buyers to know what retailers have.
Product listing best practices:
The following are the tips and tricks of product listing and categorization:
- Maintain image dimensions
- Use a high-quality image resolution
- Provide multiple viewing angles for your products
- Use lipsticks when displaying or showing multiple product views
- Consider UX-design and UI-design that facilitate a 360-degree product view.
Customizing your product listings makes them appealing and attractive, enhancing your chances of online retail success.
4. Improved marketing communication
Marketing is principally about communicating and educating prospective clients. Marketing outreach targets educating users and prospective customers about the benefits and drawbacks of products or services, including the drawbacks of competitor products. Mobile apps and eCommerce platforms act as central communication platforms, providing insight and knowledge to customer and client groups.
An e-commerce mobile application provides a communication channel for different stakeholders, including clients, prospective customers, and brands. This communication acts as an avenue for brand positioning and marketing excellence. So, complementing a mobile app with an intuitive online store helps deliver superior marking and outreach.
The intuitiveness, user-friendliness, and accessibility of mobile apps render them ideal for many customers. Today, online shoppers are leveraging mobile apps to streamline their purchase and procurement processes. And even though you might incur a substantial sum developing a solid app, be assured that it will generate incomparable value within a short period. A well-designed app with superior functionality has unmatched potential for long-term value. Apps’ overall functionality delivers superior performance, enabling businesses to be more agile and efficient in their routine business processes.
6. Reduced response time
Vendors and customers want a rapid, time-to-value service. A mobile app is smooth and streamlines the purchase process, saving time and money in routine check-out processes. The response time for mobile apps is considerably less than for web platforms or websites that retrieve data quickly. So, e-commerce stores with mobile apps are well-positioned to serve customers faster than online stores without complementary apps.
E-commerce platforms and mobile apps have many opportunities for personalization. That’s because retailers can understand and use customer shopping patterns to build more personalized retail experiences. If personalization is well-planned and combined with push notifications, it can deliver superior marketing campaigns that touch the hearts of shoppers. E-commerce platforms and mobile apps provide retailers with countless opportunities for shoppers to connect with brands. Customer connection is reinforced through a solid personalization approach, providing retailers with fresh opportunities to revamp their revenues.
8. Multiple payment options
The emergence of the fourth industrial revolution has transformed the online shopping experience. The emergence of IoT, artificial intelligence, data analytics, big data, and blockchain has helped transform the digital marketplace. Nowadays, with digitally secured cryptocurrencies like Bitcoin, Ethereum, Doge, Binance, or XRP coin, you can access limitless retailers. Cryptocurrency provides shoppers with numerous payment getaways, streamlining the online shopping experiences for millions, if not billions of online customers.
9. Customer relationship management
Customer relationship management is an evolving field of marketing. Customer relationship management is concerned primarily with building lasting relationships with customers by understanding their changing needs and responding accordingly to these shifting priorities. Long ago, brands and organizations approached customer relationship management by obtaining written feedback and evaluating based on demand shifts.
However, nowadays, mobile apps have overhauled the entire CRM practice, with advances in chatbots and online communication portals that collect information and feedback at-a-go. E-commerce platforms first ushered in a new, innovative way for customers and brands to interact and share problems. Mobile apps reinforce this relationship, allowing brands to mine insightful, statistical shopping trends. Consumer insight drives better customer relationships, especially regarding customer inquiries, refunds, and payment errors.
10. Competitive positioning
The Covid-19 pandemic signaled the start of a new dawn. The announcement of the Covid-19 outbreak was accompanied by stringent social distancing measures, an effort to prevent the spread of a global virus. Unfortunately, new social distancing measures discouraged conventional physical meet-ups as shopping malls, hotels, restaurants, and public transport systems set measures to curtail physical contact.
These developments affected traditional shopping avenues and disrupted the office workplace. Businesses suffered blows due to shrinking purchases, and supply chains sustained bruises due to the collapse of the global market. Luckily, mobile apps defied the anecdotal narrative of an economic decline and beat the odds to become an alternative solution for retailers. Adopting mobile apps and e-commerce solutions provides a competitive advantage, allowing enterprises to respond to changing customer preferences.
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Therefore, as enterprises wade off this pandemic, it’s only wise to adopt with time by accelerating app adoption. For enterprises recovering from the pandemic, mobile apps offer an innovative way to ignite touches with prospective customers. There’s no doubt that mobile apps give a competitive positioning to enterprises adjusting to the post-covid digital marketplace.
Contact NS804 to optimize mobile apps and e-commerce solutions.