Tag Archive for: engagement

Could Your Teams Really Be More Productive with an App?

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The mobile app revolution has taken the world by storm. Organizations, institutions, governments, and businesses have been forced to adapt to this shift to meet ever-changing productivity needs.

Internet penetration rates coupled with an accelerated uptake of smartphone technologies are some of the forces that have propelled the accelerated adoption of mobile apps. Organizations are shifting their focus to target online consumers.

Brands and business leaders view mobile apps as a new frontier of customer engagement and brand loyalty. However, a key highlight of mobile apps has been their ability to improve customer engagement, leading to improved employee productivity.

Today, more than ever, teams are viewing mobile apps as productivity machines.

Here are some of the ways mobile apps are helping employees and teams work more productively:

1. Mobile apps improve employee engagement

Employees are likely to be engaged when they’re immersed in evolving workplaces that use modern tools to simplify and automate processes. New software, new systems, and hardware upgrades help employees be more engaged with the brand and the workplace, boosting performance and productivity.

Similarly, mobile apps help employees be more engaged by providing new communication avenues. When employees communicate via mobile channels, they feel connected and lively. This ignites them and motivates them to contribute the best and grow with the company.

Mobile app adoption is a clear sign that an organization is growing; this is surely an incentive for employee motivation and engagement.

2. Mobile apps improve efficiency

There’s no doubt that mobile apps improve efficiency by eliminating recurring, mundane tasks. Traditional systems took hours to process documents. Machines took hours to process workloads and handle workflows.

However, today, with mobile apps, manufacturing shop floors are improving their efficiency. Programmed instructions are controlled by mobile apps, helping shop floors become more efficient in handling and processing workloads.

Improved efficiency leads to employee motivation and engagement. Eliminating repetitive and mundane tasks helps employees to focus on other value-adding activities. So, the infusion of mobile apps improves operational efficiency, strengthening bonds between employees and their workplaces.

3. Remote accessibility

Mobile apps enable employees to collaborate on shared tasks and projects, regardless of where they’re. Cloud computing enables easy storage and sharing of files and documents remotely, helping teams to be more agile and efficient. The accessibility achieved by cloud technology enables teams to be more progressive, especially when working on field projects.

So, in industries like research, anthropology, metrology, medicine, and even health sciences, remote data collection and data analysis are made possible and more efficient by the cloud.

The presence of cloud storage and computing technologies streamlines the end-to-end process of collecting and processing field data. These and many other capabilities define new productivity trends in contemporary industries.

4. Connected data

Previously, organizations, institutions, and governments banked on different software solutions to store and manage data on many business functions: payroll, customer transactions, security, inventory, supply chain, and accounting.

However, today, the emergence of custom apps enables organizations to integrate their varied data into a single-source platform. Employees can access different information and data from a single interface, improving their productivity and performance on multiple fronts.

So, the easy accessibility of information and data has eliminated siloed departments. The interoperability of information systems afforded by mobile apps continues to free departments and workforces from siloed systems. This form of liberation has helped teams be more productive and efficient in their routine undertakings.

5. Processing complex workflows

The emergence of mobile apps has helped organizations handle complex workflows. For instance, Huddle mobile app enables your workforce to manage and be in control of all the workflows.

Huddle helps employees understand what tasks are in demand, which projects need to be delegated, which tasks need to be reviewed, and what workflows need to be managed. Mobile apps like Huddle enable business leaders to remain in control of complex workflows without going to their office desks.

6. Work-life balance

Social life plays an important role in keeping people connected. Most importantly, your social life detaches you from everyday work or routine. For employees, working from Monday to Friday can be a pain in the rear, especially when the job involves doing routine tasks.

Mobile apps help employees reignite touches with reality. It helps employees detach from that monotonous cycle of work and connect with the social world. This momentary detachment can prove worthwhile when handling complex projects.

So, mobile apps like Twitter, Facebook, TikTok, and Pinterest can enhance workplace productivity by enhancing employees’ moods and feelings.

7. Education and training

Designing, deploying, monitoring, and measuring the performance of an employee training program is time-consuming and costly. Human resources spend countless hours strategizing on employee training and education programs.

Luckily, employees can tap into mobile apps as potential learning avenues. Mobile apps such as Skill Pill, Udemy, Boost HQ, and Design Jot are all classic e-learning apps your employees can use.

Honing your workforce’s skills through readily available tools gives you competitive positioning in a dynamically changing environment. In addition, using mobile apps for knowledge acquisition and skill development may prove advantageous for gaining a strategic competitive advantage.

8. Reduce errors and improve product quality

It’s time to consider upgrading to an automated processing system if your organization still relies on a manual paper-filing system. Organizations are adopting mobile apps to gain visibility into performance metrics, eliminate errors, and improve product quality.

Mobile apps provide transparency helping to identify problems before they occur. In what is known as predictive maintenance, the existence of smart tools that detect inefficiencies, lags, and inaccuracies in machine parts, has helped production workflows be more accurate. So, mobile apps are the new frontier for eliminating errors and improving product quality.

9. Metrics monitoring

There’s a popular saying that states you cannot improve or manage what you cannot measure. This saying is true for most things, business performance, growth, and productivity included.

Business leaders cannot evaluate the progress of their returns, turnovers, and performance without clear and actionable data. In addition, organizations cannot know where to improve without actionable metrics.

Mobile apps collect, collate, process, and report consumer and market data. Some of the datasets that mobile apps can collect and process include but are not limited to: consumer behavior, adoption rates, pricing options, market strategies, and customer and product categorization.

10. Decision-making

Big data has brought intelligence to business decision-making. Organizations are using data to make informed decisions that drive critical business processes.

Case in point, customer behavioral patterns can be used to improve product design processes, especially in clothing, merchandise, and consumer electronics. In addition, procurement patterns drive supply chain decisions, especially on supplier selection and contract management processes.

Mobile apps provide insightful feedback on business processes, helping employees make informed business decisions. Middle-level employees like managers can use mobile app data to obtain meaningful insight into the performance of lower-level employees. So, mobile apps are instrumental in management decision-making.

11. Productivity gains

In a study to analyze the strength of productivity apps, the results showed that mobile apps help improve productivity by helping employees know where they spend their time.

The study notes that recently, productivity apps have become the norm. And while some may feel that these apps work from the placebo effect, productivity apps have three impacts on employees: accountability, improvement, and assessment.

The study found that mobile apps reduced stress and anxiety. In addition, reported evidence has shown that app-based remediation and mindfulness help foster better performance and productivity improvements in employees. This study is evidence that mobile apps provide newer and fresh solutions to performance and productivity in workforces.

You can contact NS804 for mobile app design and development solutions.

Engagement and Apps: 5 Reasons Why You Need One

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The mobile app creation journey is a challenging but exciting exercise. Creating a successful mobile app needs talent: it needs you to examine and solve a market need. Successful mobile apps satisfy a specific need; they also have simplicity and customization. Social integration, superior performance, and security are other high-ranking features of a successful mobile app.

It’s important to ask ourselves what makes an app successful. What features, attributes or functions substantiate an app as successful? Well, to answer this question, we must first ask ourselves why apps are designed and why organizations invest thousands (if not millions) in app design, deployments, marketing, and maintenance.

The purpose of any app is customer engagement. All apps aim to connect the target audience to a specific brand, be it the app itself, an organization, a product, or a service – all apps aim at creating reputation and hype around a brand. So, the primary purpose of a mobile app is customer engagement.

So, if you’re one of those people who’re running a start-up, you know just how vital engagement can be, especially when starting. Having a customized mobile for your business helps you reignite touches with clients. A custom-built mobile app lets you access remote markets digitally, connect with customers on social platforms, and build trust with stakeholders.

Here are five reasons you need engagement and apps:

1. Customer visibility

You cannot access customers without mobile apps. That is why top boy retail outlets like Amazon, Costco, Walmart, and Target are utilizing mobile apps to keep up with new customer demands. With mobile apps, your business can access online customers, reignite touches with social media users, and ultimately strengthen its brand through new outreach.

2. Remote accessibility

Mobile apps can be accessed remotely with the help of an internet connection. Easy accessibility to your business merchandise, products, or services via an app is what makes mobile apps a prime highlight of the modern-age business landscape.

Imagine having a catalog of products or services that can be accessed remotely via a mobile phone or a tablet? Your customers, suppliers, employees, and partners can order or receive anything regardless of where they’re.

3. Innovation culture

Engagement apps can positively impact your company’s culture. Employees see it as modernizing the workplace and they will be readily willing to undertake new technologies in the future. The technology acceptance model TAM states that two factors drive people to adapt to new technology: ease of use and perceived usefulness.

So, by introducing engagement apps, you’re essentially setting your employees up for success as far as future technology adoption is concerned. You’re building a culture of innovation and adaptability.

4. Remote metric measurement

Today, most decisions are data-driven. Organizations are relying on readily available data to make marketing, procurement, and hiring decisions. Data runs strategic business functions: marketing, sales, research, operations, and human resources.

An engagement app allows you to collect, collate, analyze, and report critical metrics, including user patterns, product adoption trends, price changes, and customer feedback. Apps provide you access to actionable metrics that you can use to bolster business performance and productivity.

5. Streamlining communication

Mobile apps are robust platforms to support both internal and external communications. Mobile apps can offload the work done by internal email support, including giving feedback, sending guidelines, sharing projects, and clarifying issues.

Mobile apps provide an additional communication channel to organizations struggling with few communication layers. Start-ups especially can use mobile apps to bolster their communication with customers.

Mobile apps are evolving as robust and efficient customer relationship solutions, strengthening bonds between brands and their most valued customers.

NS804 – Leading Mobile App Solution Providers

NS804 is a leading provider of custom-built mobile apps. With years of experience designing, curating, and reviewing mobile apps for individuals and businesses, NS804 is a renowned and reputable service provider.

Contact NS804 to know how to get started with engagement and apps.

Ecommerce and Apps: Should You Consider It?

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A critical facet for any e-commerce business is a well-designed and optimized online store. Nevertheless, despite the emergence of mobile applications in modern-day digital retail, most retailers still wonder whether they need to adopt a mobile app to accompany their online stores.

Google published research showing that 56% of smartphone users were highly involved in online retail. According to Google, 58% of smartphone users check prices, monitor trends, view customer responses, and evaluate client feedback. Most smartphone users were also involved in product and review comparisons and even buying products.

Further statistics revealed that 66% of smartphone users made online purchases once a week. For most smartphone users, online purchases were made by phone as opposed to desktop devices. The prevalence of mobile apps is driven by the accelerated adoption of smartphone devices, alongside higher internet penetration rates.

Therefore, although retailers are wondering whether to uptake mobile apps to complement their digital retail efforts, it’s important to remember that users first view products on their smartphone devices before making purchases on desktop PCs. Most importantly, with the emergence of highly optimized apps, making online purchases via apps is becoming more streamlined, making mobile apps the go-to option in the e-commerce marketplace.

So, here are the top reasons you should consider e-commerce and mobile apps.

1. Loyal audiences

One of the greatest benefits of an app is the ability to build loyalty with the targeted audience. 67% of online buyers prefer apps offered by their brands and companies according to data by Adobe. These statistics clearly show the impact of digital platforms in reinforcing customer and brand relationships. But how do you encourage your targeted audience to download and install your app? Well, focus more on the user interface and user experience and offer better discounts and more attractive deals.

2. Faster buying process

Traditional brick-and-mortar stores have longer queues that point to a slow check-out process. Traditional check-out processes in brick-and-mortar stores are responsible for higher customer service costs, delayed check-out processes, and may inhibit customer retention. Luckily, the emergence of mobile apps has simplified the purchase and check-out process. Ecommerce mobile apps come with a payment gateway functionality that allows app users to purchase products and services from authorized vendors. That ultimately facilitates a faster buying and a timely check-out process.

3. Product listing

Product listing is a critical aspect of any e-commerce process. A product listing is what the customer sees when they search for a product online. For sellers, product categorization is one of the greatest benefits of e-commerce. Sellers can use categories to streamline the ordering and purchase process, allowing fewer errors in procurement and supply chain processes. One advantage of e-commerce is that customers can add products, product categories, product descriptions, images, pricing, and delivery date. Product categorization allows vendors to inform customers more about the product, allowing buyers to know what retailers have.

Product listing best practices:

The following are the tips and tricks of product listing and categorization:

  • Maintain image dimensions
  • Use a high-quality image resolution
  • Provide multiple viewing angles for your products
  • Use lipsticks when displaying or showing multiple product views
  • Consider UX-design and UI-design that facilitate a 360-degree product view.

Customizing your product listings makes them appealing and attractive, enhancing your chances of online retail success.

4. Improved marketing communication

Marketing is principally about communicating and educating prospective clients. Marketing outreach targets educating users and prospective customers about the benefits and drawbacks of products or services, including the drawbacks of competitor products. Mobile apps and eCommerce platforms act as central communication platforms, providing insight and knowledge to customer and client groups.

An e-commerce mobile application provides a communication channel for different stakeholders, including clients, prospective customers, and brands. This communication acts as an avenue for brand positioning and marketing excellence. So, complementing a mobile app with an intuitive online store helps deliver superior marking and outreach.

5. Efficiency

The intuitiveness, user-friendliness, and accessibility of mobile apps render them ideal for many customers. Today, online shoppers are leveraging mobile apps to streamline their purchase and procurement processes. And even though you might incur a substantial sum developing a solid app, be assured that it will generate incomparable value within a short period. A well-designed app with superior functionality has unmatched potential for long-term value. Apps’ overall functionality delivers superior performance, enabling businesses to be more agile and efficient in their routine business processes.

6. Reduced response time

Vendors and customers want a rapid, time-to-value service. A mobile app is smooth and streamlines the purchase process, saving time and money in routine check-out processes. The response time for mobile apps is considerably less than for web platforms or websites that retrieve data quickly. So, e-commerce stores with mobile apps are well-positioned to serve customers faster than online stores without complementary apps.

7. Personalization

E-commerce platforms and mobile apps have many opportunities for personalization. That’s because retailers can understand and use customer shopping patterns to build more personalized retail experiences. If personalization is well-planned and combined with push notifications, it can deliver superior marketing campaigns that touch the hearts of shoppers. E-commerce platforms and mobile apps provide retailers with countless opportunities for shoppers to connect with brands. Customer connection is reinforced through a solid personalization approach, providing retailers with fresh opportunities to revamp their revenues.

8. Multiple payment options

The emergence of the fourth industrial revolution has transformed the online shopping experience. The emergence of IoT, artificial intelligence, data analytics, big data, and blockchain has helped transform the digital marketplace. Nowadays, with digitally secured cryptocurrencies like Bitcoin, Ethereum, Doge, Binance, or XRP coin, you can access limitless retailers. Cryptocurrency provides shoppers with numerous payment getaways, streamlining the online shopping experiences for millions, if not billions of online customers.

9. Customer relationship management

Customer relationship management is an evolving field of marketing. Customer relationship management is concerned primarily with building lasting relationships with customers by understanding their changing needs and responding accordingly to these shifting priorities. Long ago, brands and organizations approached customer relationship management by obtaining written feedback and evaluating based on demand shifts.

However, nowadays, mobile apps have overhauled the entire CRM practice, with advances in chatbots and online communication portals that collect information and feedback at-a-go. E-commerce platforms first ushered in a new, innovative way for customers and brands to interact and share problems. Mobile apps reinforce this relationship, allowing brands to mine insightful, statistical shopping trends. Consumer insight drives better customer relationships, especially regarding customer inquiries, refunds, and payment errors.

10. Competitive positioning

The Covid-19 pandemic signaled the start of a new dawn. The announcement of the Covid-19 outbreak was accompanied by stringent social distancing measures, an effort to prevent the spread of a global virus. Unfortunately, new social distancing measures discouraged conventional physical meet-ups as shopping malls, hotels, restaurants, and public transport systems set measures to curtail physical contact.

These developments affected traditional shopping avenues and disrupted the office workplace. Businesses suffered blows due to shrinking purchases, and supply chains sustained bruises due to the collapse of the global market. Luckily, mobile apps defied the anecdotal narrative of an economic decline and beat the odds to become an alternative solution for retailers. Adopting mobile apps and e-commerce solutions provides a competitive advantage, allowing enterprises to respond to changing customer preferences.

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Therefore, as enterprises wade off this pandemic, it’s only wise to adopt with time by accelerating app adoption. For enterprises recovering from the pandemic, mobile apps offer an innovative way to ignite touches with prospective customers. There’s no doubt that mobile apps give a competitive positioning to enterprises adjusting to the post-covid digital marketplace.

Contact NS804 to optimize mobile apps and e-commerce solutions.