Your application, whether a web application or a mobile app, gives your clients and users the first impression of your product or company. Emerging evidence shows that well-designed UI and UX can drive your sales and conversion rate by double. So, you must ensure that your application is attractive and user-friendly.
It is important to note that the user interface (UI) is not the same as the user experience (UX). User interface (UI) focuses on the platform or interface that the user interacts with. UX, on the other hand, is the overall aspect of the application. It is the emotional experience of the user after interacting with your application.
The overall goal of UI/ UX design is to ensure that it is efficient, easy, and smooth for users to interact with your web or app.
Here Are Some Tips For A Better UI/ UX Design:
1. Know your users
You cannot go blindly into designing the UI/UX of your website. You need to identify who the target audience is and what their needs are. So, to design a product that will entice your users, the first step is user research. Having an idea of what your users need will help you to design a better UI/UX for your product. Keep your user needs in mind when designing.
2. Keep things simple
Your website or application should not require a map or a navigation guide. Simplicity in UI/UX design means making it easy for your users to interact with the product (content, images) captured in your application. You can guide your users using some features such as icons, showing tapping, and hovering. Make everything simple and clear.
3. Accessibility and functionality
As a UI/UX designer, do not just focus on aesthetics and forget some important aspects such as functionality and accessibility. Yes, looks are important but pointless if your users cannot comfortably use your platform. Strive to ensure that every element in your design functions properly and icons are easily accessible.
4. Offer feedback
Imagine clicking or pressing an action button, let’s say, ‘buy now’ or ‘send in an app’ but you don’t get an update. You’re just left there guessing that the process went on smoothly. Frustrating, right? As a designer, it is your responsibility to ensure that you update your users, and offer timely visual feedback.
If a submission has been sent successfully, tell the user that the submission was successful. If an order has been made, update the user’s cart. If something is loading, show the user that it is loading. This way your users know exactly where they are in your app. Don’t underestimate the power of these simple messages when designing UI/UX.
5. Prototype before you implement
Can you imagine designing everything and then realizing it doesn’t work as you expected? To avoid this, you should create a model of the product you’re designing and test it. This process is known as prototyping. You can easily and comfortably fix the errors before you design the real product.
6. User testing
Remember that you’re not designing for yourself. So, you must ensure that you get real users to test your design. Don’t assume that users are like you and will have a similar experience as you when interacting with your interface.
The target users come from different backgrounds and have different beliefs and mindsets. That’s why you should test your app with users who are not your relatives and friends. As a result, you’ll get honest opinions about their experience.
These few tips alongside what you already know will help you improve your UI/UX design. Most importantly, don’t be afraid to make mistakes. Even the best of us do. It is the only way to learn!
NS804 – Streamlining Your UX and UI Design!
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Contact NS804 to know exactly how you can achieve superior UX and UI design.