The Effects of User Experience
Mobile apps don’t exist for the sake of the designer. Rather, mobile apps exist to serve a function. That function, however, can be virtually anything. Although, many of the successful mobile apps that exist aim to solve a specific problem for the end-user. The important note to take there is that mobile apps exist for the end-user. Therefore, optimizing the user experience is a priority.
The term user experience can refer to quite a variety of elements and aspects that a user encounters within a mobile app, or any application. These elements include visual design, interactive components, information architecture, and more. Because the UX is such a vast category when it comes to the design of a mobile app, its impact is also critical.
There are many reasons to prioritize user experience in mobile app development. From improving user-retention rates to a stronger user-acquisition strategy, the benefits of a positive UX speak for themselves.
As is mentioned above, one of the key benefits of building and developing a high-quality user-experience within your mobile app is higher rates of user-retention. This is another pillar argument for prioritizing user-experience in mobile app development, as gaining end-users is the ultimate goal. After all, mobile apps don’t exist for the sake of the designers.
The mobile app market is super-saturated. That means that users have endless options to solve the same problem. Therefore, new users who have a bad experience with your mobile app, are very likely to jump ship and download a competitor’s app.
In the same vein as user retention, is user acquisition. User acquisition actually comes before user retention in the mobile app lifecycle, as it’s the process through which new users first learn about, and join your mobile app. Since the visual design is one of the very first aspects of a mobile app that new users interact with; it makes sense that visual design elements are a significant contributor to user experience.
Build intuitive and user-friendly mobile apps that are aesthetically pleasing in order to reinforce your user-acquisition strategy.
Beyond attracting new users or retaining existing users, strong user experience offers other benefits as well. Since a large component of UX is related to information architecture and usability, this furthers the argument for prioritizing well-designed user experience.
Building a strong information architecture means designing the mobile app in such a way that users get to their end-goal faster. This improves the efficiency that mobile app users experience.
Developing efficiency into a mobile app shows users that you respect them and their busy schedules.
A Final Thought
User experience has a wide variety of effects on mobile app success. From improving user retention rates, and developing a more powerful user-acquisition strategy, user experience is truly the backbone of any mobile app.
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