MVP Development: Competitive Analysis and Feature Sets
Developing a Successful MVP
Before developing a minimum viable product (MVP) developers conduct their due diligence to make decisions about the MVP prior to releasing it. That ensures the MVP includes vital features that display the core functions of the app. While there are many aspects to consider, two are especially crucial. Firstly, there is the competitive analysis.
The Competitive Analysis
The competitive analysis is a way to determine the specific competitive advantage of the mobile app. In other words, the comparison of mobile apps in the same market. Mobile app developers find valuable insight from these comparisons. Insights that highlight differences between mobile apps.
These differences then become differentiating factors. Enough of these factors form a competitive advantage. A comprehensive competitive advantage then informs the marketing strategy.
Another important aspect to consider when conducting a competitive analysis is the product-market fit. The product-market fit helps determine exactly where in the marketplace any specific app fits. Thus, leading to important insights that the marketing team leverages into different marketing tactics. In turn, forming the overall marketing strategy.
Feature sets are also incredibly crucial in the development of a successful MVP. The feature sets of an app are the high-level pillars of what makes the app viable. In other words, feature sets make up the core skeleton of the app.
Another way to look at the feature sets of a mobile app is to define what solution the application offers the end-user. Essentially, what purpose does the app serve?
Defining the feature sets of the mobile app is an important step in the MVP development process for a spectrum of reasons. One of the most crucial is that some to many of the aspects defined as a feature set need to be included, to some capacity, in the MVP.
Moving Forward With The MVP
After determining the feature sets of the app the developer can begin designing and building the core of the application. Once the development process is a little further along, the app will be ready for the competitive analysis. Between these two components, an MVP is born.
While the MVP is being built behind the scenes, the marketing team surely is surely not sitting idly by. Once developed, the MVP needs groups ready to test it. These groups often include early adopters.
After the MVP undergoes testing, and the competitive analysis is complete, a mobile app is ready for it’s home-stretch.
At this point in the process, there is plenty of data readily accessible for mobile app developers to complete the app. Insights garnered from conducting the competitive analysis and the product-market fit. Additionally, extra aspects of feedback offered by test-groups from the released MVP.
Develop an MVP with NS804
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