Finding Early Adopters for an MVP
It’s no secret that investors of all sorts receive a constant barrage of inquiries and proposals. Busy investors don’t have the time to read through every proposal that hits their desk. Therefore, as an appreneur it’s important to stand out amongst the crowd. One way to elevate your proposal is to develop an MVP, or minimal viable product.
An MVP gives investors and early adopters a chance to hold, feel, and test the product before making any important financial decisions.
Developing an MVP is really only the first step in acquiring investors, and early adopters though. After developing an MVP to include in proposals, it’s time for the next step. The next step involves actually recruiting early adopters and early investors.
It’s hard enough to gain the attention of serial-investors, but how does one go about securing early adopters to test the MVP, and provide real market-feedback?
Using an MVP to Attract Early Adopters
There is a bit of an art-form to attracting the right early adopters and investors to your mobile app. This includes utilizing a series of preparation tactics. In other words, doing the due diligence to create an accurate and informative presentation on products that offer a real solution to a real need.
It can be tricky to find the right pool of early adopters and potential investors. This group should represent a larger marketplace that the product ultimately aims to serve. Additionally, this group should possess an expert level of insight into market trends. This, along with other important insight, will be crucial in determining value.
Once there’s an understanding of the demographic for a product, the search for suitable early adopters can begin. This starts with the brands online presence. GutCheckIt has social media as the number two way to attract early adopters. However, there’s a catch.
Engaging an Early Adopter
Many early adopters are so ahead of the curve that they can be hard to actively hook into a conversation. That being said, showing an interest in their challenges and a real desire to provide a successful solution can be the exact appetizer they need.
Once an early adopter is engaged with you, and opening up about their problems, the time will present itself to pitch your solution. This is a sensitive window. This will really be the time to put your product to the test.
The proposal should certainly include a comprehensive business plan. The plan should contain both a marketing, and acquisition strategy. However, there’s an element that will be even more interesting to the eager early adopter. That is practicality. Early adopters, and early investors, will want to test the product.
Testing can provide valuable feedback and insight. Consider and implement this feedback moving forward.
NS804 is dedicated to making mobile-app design services more accessible than ever before. With years of experience that bridges industries, and spans the entire marketplace, NS804 mobile-app design can be trusted to provide users and appreneurs with the absolute best design service available. Visit NS804 and start the conversation today!
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