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Perfecting Your MVP Pitch

Crafting The Perfect Pitch For Your MVP

Businesses do not start from nothing. No, rather, a business forms from a thought. Sometimes, a single thought that undergoes nurturing and care until it’s a full-blown business operation. Think about Steve Jobs starting the behemoth that is Apple out of his garage. That’s some all-star thought-nourishment. As with any venture, a vital step is taking that thought, and turning it into a tangible prototype. This is the epicenter of an MVP when it comes to app development.

Designing a prototype that exemplifies the core concepts and values that your idea offers is integral to gaining traction; not only with investors and potential partners but with users as well.

The Ins and Outs of an MVP

MVP stands for minimum viable product. However, an easy way to think about MVPs is like they are the prototype of the application market. In that way, they share many of the same responsibilities and functions that a prototype serves in other industries. For example, MVPs often contain core components of the ultimate design, function, and user experience so that investors and potential partners can get an idea of how your app will deliver its value to the end-user. Now, that’s an extremely important word when it comes to MVPs – ‘value’.

The value-proposition is what should really drive the development of your MVP. When asking yourself or your team which elements need to be included in the MVP, consider which components you would regard as a core aspect of the value proposition. Asking and answering this question acts as a guide that yields a well-crafted MVP that contains the core aspects of your application and demonstrates the value that it will bring to users.

Building Value With Investors and Partners

Investors and potential partners are often akin to NFL coaches in a sense when it comes to “seeing it on the field”. In other words, ideas and potential are just that until they’re proven and tangible. This is what an MVP offers to your investors – the proof they need to sign on the dotted line and hand over the rest of those start-up funds. Plus, by having an MVP to show to interested parties and partners your team will be generating more buzz around the exciting new project that’s being developed.

Doubling down on this point, an MVP should also contain aspects of the user experience and design intentions. This will give investors a more immersive sense of what to expect from the final product, which keeps everyone aligned to the same value proposition and expectations.

Pitch Tips and Tricks

There are many pitching techniques and sales strategies that developers and programmers use. However, the most potent strategy in delivering an impactful MVP pitch is the integrity of the MVP and the value-proposition themselves. A strong MVP speaks for itself.

Wrapping Up on MVPs

The minimum viable product, or MVP, is an extremely important aspect of the application development world to grasp and master. For more information on MVPs or anything else related to app development; continue browsing NS804. NS804 is the proud app developer of the everyday person.

Finding Early Adopters for an MVP

It’s no secret that investors of all sorts receive a constant barrage of inquiries and proposals. Busy investors don’t have the time to read through every proposal that hits their desk. Therefore, as an appreneur it’s important to stand out amongst the crowd. One way to elevate your proposal is to develop an MVP, or minimal viable product.

An MVP gives investors and early adopters a chance to hold, feel, and test the product before making any important financial decisions.

Developing an MVP is really only the first step in acquiring investors, and early adopters though. After developing an MVP to include in proposals, it’s time for the next step. The next step involves actually recruiting early adopters and early investors.

It’s hard enough to gain the attention of serial-investors, but how does one go about securing early adopters to test the MVP, and provide real market-feedback?

Using an MVP to Attract Early Adopters

There is a bit of an art-form to attracting the right early adopters and investors to your mobile app. This includes utilizing a series of preparation tactics. In other words, doing the due diligence to create an accurate and informative presentation on products that offer a real solution to a real need.

It can be tricky to find the right pool of early adopters and potential investors. This group should represent a larger marketplace that the product ultimately aims to serve. Additionally, this group should possess an expert level of insight into market trends. This, along with other important insight, will be crucial in determining value.

Once there’s an understanding of the demographic for a product, the search for suitable early adopters can begin. This starts with the brands online presence. GutCheckIt has social media as the number two way to attract early adopters. However, there’s a catch.

Engaging an Early Adopter

Many early adopters are so ahead of the curve that they can be hard to actively hook into a conversation. That being said, showing an interest in their challenges and a real desire to provide a successful solution can be the exact appetizer they need.

Once an early adopter is engaged with you, and opening up about their problems, the time will present itself to pitch your solution. This is a sensitive window. This will really be the time to put your product to the test.

The proposal should certainly include a comprehensive business plan. The plan should contain both a marketing, and acquisition strategy. However, there’s an element that will be even more interesting to the eager early adopter. That is practicality. Early adopters, and early investors, will want to test the product.

Testing can provide valuable feedback and insight. Consider and implement this feedback moving forward.

NS804 is dedicated to making mobile-app design services more accessible than ever before. With years of experience that bridges industries, and spans the entire marketplace, NS804 mobile-app design can be trusted to provide users and appreneurs with the absolute best design service available. Visit NS804 and start the conversation today!