Mobile App User Acquisition: 9 Tips For Attracting New Users
Embarking on the path of mobile app user acquisition is undoubtedly challenging. It’s especially tough for developers launching their first app and have limited or no experience in marketing. And, even seasoned developers may struggle to attract new users in today’s competitive marketplace. To help demystify the process, we offer nine handy tips for attracting new users to your upcoming app.
1. Why Do You Need To Create An MVP First?
It costs approximately $ 37,500 to develop a simple app and over $ 500,000 for a complex application. Now, let that sink in! For many appreneurs and enterprises, it’s a significant amount of money that shouldn’t go wasted. The last thing you’d ever want is to invest in an application that fails to deliver ROI.
Unfortunately, this is an all-too-common occurrence for many enterprises launching their apps in today’s marketplace. And this happens because they release applications without having a grasp of what users truly want.
But there’s a smart way to gauge user interest without spending too much time and money on a project. Focus strictly on the essential features of your app by developing a minimum viable product (MVP). If your MVP gains traction, then you know that your app has potential and worth developing further. A typical iOS MVP example is releasing an app only for iPhones on launch day. Once the app has gained traction, it makes sense to release a future iteration on tvOS with additional features that suit this platform.
2. Why Should You Focus On App Store Optimization?
A critical app marketing strategy that you shouldn’t ignore involves app store optimization (ASO). Now, why is that? In simple terms, over 50% of users who choose to download an app do so by browsing through the App Store and Google Play. Thus, spend time and effort optimizing your app store page as you would your website.
There are several key ways to go about this that will bring about positive results. Firstly, come up with a catchy title and tweak your description so that these resonate with your audience. Make sure to keep these simple so that it’s easy for users to remember and understand what you’re conveying. Secondly, ensure that your icon and screenshots are visually pleasing and that your unique selling proposition (USP) is on point. Finally, keep a close eye on your metrics and tweak your storage page when necessary.
3. What Types Of App Marketing Work Best?
There are numerous ways to market your app, but you need to be careful about how you go about this. The type of app you make and the platforms you target will undoubtedly affect your app marketing strategy. Therefore, you’ll need to do extensive research before embarking on your marketing endeavors. Be sure to find out as much as possible about your target audience and competitors.
We’ve already mentioned the importance of ASO, which every app developer and marketer shouldn’t neglect. However, there’s more you can do to cut through the noise and get your app noticed. Start marketing early by publishing blog posts and creating videos showing how your app is coming along. A side benefit of this is that it allows you to gauge user interest and even receive feedback. Take things further by running polls and surveys to learn more about what features your potential audience wants.
Prepare both a physical press kit (PK) and an electronic press kit (EPK) to hand out to the appropriate groups, such as bloggers, influencers, and the media. These press kits should include a company description, staff bios, contact information, main features of your app, screenshots, relevant case studies, press coverage, and any awards received. Also, ensure that its graphic design is high quality and in line with your brand identity.
Distribute your PK to the appropriate parties at conventions and trade shows. And send your EPK via email or a file hosting service such as Dropbox. When approaching influencers and journalists, always establish rapport before sending your EPK in an unsolicited email. By reaching the right people in the industry, they’ll likely spread the word about your app to millions of potential users.
4. How To Encourage More Referrals?
Once you’ve launched your app, you’ll gradually start acquiring users and building up a fanbase. And it’s these loyal users that can potentially become ambassadors of your app. According to recent studies, approximately 83% of satisfied users would recommend a brand, but only 29% follow through. But that’s because most apps haven’t implemented the right tools to run a referral program. So, consider utilizing AI that identifies these loyal users and incentivizes them to refer your app to their friends and followers.
5. How To Increase Positive App Reviews?
Today’s users don’t have the time and patience to download or purchase lackluster or unappealing apps. Thus, they always read through reviews to decide whether or not to install yet another application on their smartphones. That’s why you must encourage your audience to leave a review after using your app. Include a pop-up notification that asks your users to leave a review and rating on your store page. If your app offers them a satisfactory experience, then it’s likely that they’ll leave positive reviews.
6. How To Improve Mobile App User Acquisition With Demos?
If you’re developing a paid app or subscription service, it becomes much harder to gain users. But you can sweeten the deal by offering a free trial or demo of your app, making users feel more confident to try it out on a whim. The trial version allows users to access all your app’s features for a limited period. Once the end of the trial period draws near, it notifies them to upgrade to the paid version so that they can continue enjoying the app’s key features.
7. What Are The Best Organic Mobile App User Acquisition Strategies?
Several effective organic mobile app user acquisition strategies can make a difference to your marketing endeavors. Start by leveraging all your social media channels by regularly engaging with your followers. Post engaging and relevant content that leads your audience to your store page. Furthermore, improve your website and SEO by creating articles, ebooks, infographics, and videos that provide value. Make sure to rank for the right keywords to drive traffic to your website and app organically.
8. How To Find Influencers To Test Your App?
Ideally, you want to find the right influencers and build long-term relationships with them. Not only will they promote your app to their followers, but they can also test your app and offer valuable feedback. Now, it’s relatively easy to find influencers on all social media platforms. But you’ll need to contact individuals that will actually be interested in working with you. Thus, only get in touch with influencers, which are in an industry or niche where your app will be useful.
9. Why Should You Create A Demo Video?
No app marketing strategy is complete without creating a demo video. Many users, particularly young adults in the 18-34 age demographic, enjoy watching YouTube videos. They prefer watching short and engaging videos instead of cable TV. Moreover, they’ve become accustomed to watching 30-second mobile ads and love to share videos on social media. That’s why it’s essential to create a short demo video for your mobile landing pages to drive interest.
When it comes to marketing apps and acquiring new users, it makes sense to utilize various methods. There’s no one-size-fits-all approach since your app, audience, and budget will largely determine the best course of action. Contact NS804 today to find out how we can help you acquire new users for your upcoming app.
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