A successful mobile app launch undeniably begins far before the launch itself. Generally, there is a wide array of tasks and activities that companies need to accomplish leading up to the mobile app launch. These activities contribute to the mobile app launch strategy. Therefore, helping to ensure the mobile app launch is a success.
Some of these elements relate to setting the stage for first-downloads, and first-reviews. Another element in a strong app launch is leveraging data from focus groups. In addition to traditional elements like PR, and outreach, an app launch can also benefit from tactics like a launch party and blogging.
Beta Testing and Focus Groups For a Mobile App Launch
One of the most crucial aspects of a successful mobile app launch is leveraging BETA test groups and focus groups. These groups offer your company an immediate set of initial users. The same users act as your first app downloads. Additionally, your company can prompt these initial groups of users for the first reviews on your mobile app.
Reviews are an absolutely crucial element to gaining the trust of new users that come across your app in the app store. Therefore, it’s vital for companies to prioritize gaining these initial reviews. Speaking of the app store, app store optimization (ASO) is another significant element to having a successful app launch.
An ASO campaign allows your app to perform to the best of its ability in the app store. Optimizing how many users are attracted to your app and choose to download it.
PR and Outreach/Marketing
Press relations and media outreach/marketing are two of the most traditional means of getting the word out about a mobile app release. Or any release for that matter. However, there’s a reason that these tried and true methods are still relied on today. The reason being that they’re effective.
PR, outreach, and marketing efforts are going to be major pillars in your user acquisition strategy. Marketing campaigns will often be the first introduction to the mobile app that many users experience. Building effective marketing designs that encourage conversions, and promote user engagement is vital to a comprehensive and powerful user acquisition strategy.
Launch Party, Blogging, Etc.
Nothing quite gets the buzz going about something the way a launch party does. Whether it’s an album from a music icon or the newest mobile app from an exciting new developer on the scene, a launch party brings the release to a whole new level.
Launch parties can be extremely effective at generating a whole new set of initial users. Inviting industry influencers to the launch party can be another impactful tactic that leads to a massive amount of app traffic.
Blogging and other forms of content marketing are also growing in popularity. These forms of more passive marketing strategies are influential in the way that they allow consumers to form their own purchase decisions based on trustworthy information.
For a successful launch powered by a comprehensive launch strategy, mobile app companies should utilize a variety of tactics. Tactics from BETA testing, to launch parties, content marketing, and everything in between.
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