Tag Archive for: Cost of an App

How Much Does It Cost To Build An App Like Waze

Nowadays, many drivers plan their daily routes using apps such as Waze. And it’s easy to see why that is, considering how much it enhances the driving experience. A few of Waze’s features include enhanced Google Assistant integration, lane suggestions, and traffic notifications. All these give drivers an accurate visual representation of their trip, how long it will take, and when they’ll encounter traffic.

If you’re considering a real-time navigation app as your next project, Waze can serve as inspiration. But developing such an app is also complex and costly, which we’ll cover in more detail below.

A Brief History Of Waze

Waze has roots dating back to 2006 as a community project known as FreeMap Israel. The project introduced a free-to-use digital database and map of Israel. And its enthusiastic and growing community of users contributed significantly to its early success. In 2008, Waze was established as a company to commercialize the project.

The company then raised $25 million in 2010 and $35 million in 2011. And after updating the app, it presented users with curated points of interest in real-time. And in 2012, Waze offered advertisers and resellers the opportunity to advertise via a web interface. It also extended this opportunity to news networks in the US and Brazil.

All that hard work and growth did not go unnoticed. In 2013, the GSM Association awarded Waze the Best Overall Mobile App. But the good fortunes of the company didn’t end there. In June 2013, Google acquired Waze for the princely sum of $966 million. 

The acquisition drew attention from the United States Federal Trade Commission (FTC) due to the similarities between Waze and Google Maps. However, the FTC did not challenge the acquisition, and it went through successfully. 

Key Features Of Waze

What makes Waze stand out is its effective collection and dissemination of crowdsourced information. However, it doesn’t rely solely on the information provided by users but also from the relevant state agencies. 

So what type of information is reported to Waze? Usually, information about construction work and traffic events, likely to hinder travel. In some cases, users may report the locations of traffic monitoring cameras to warn other drivers. Furthermore, registered users may alter map data using the app’s built-in editor. 

But the range of features has grown significantly over the years. It’s possible to choose a navigation app voice from celebrities such as Arnold Schwarzenegger, DJ Khaled, and Kevin Darnell Hart, to name a few. Users can also record their voices to serve as navigation prompts. 

Moreover, Waze introduced trip suggestions, lane guidance, and specialized routes. The app isn’t limited to car drivers but also accommodates motorcyclists and those using carpools. 

More importantly, Waze has partnered with popular apps, media networks, and services. Users enjoy additional functionality due to Waze’s integration with the following: 

  • Android Auto
  • Apple CarPlay
  • Deezer
  • Google Assistant
  • iHeartRadio
  • NPR One
  • Pandora
  • Scribd
  • Spotify
  • Stitcher
  • TuneIn
  • YouTube Music

Similarities And Differences To Google Maps

Google Maps and Waze are both owned by Google and may seem very similar. But given the strong branding and market positioning of Google Maps, most users will opt for this particular navigation app. However, we need to look at both apps in more detail to appreciate what makes each unique.

  • Advertising: Waze displays banner ads every time drivers come to a stop. These ads tend to distract and not to everyone’s tastes. Alternatively, Google Maps takes a more subtle approach by displaying small square icons on the map of businesses that have paid to advertise. 
  • Data collection: Both apps collect a plethora of data about road conditions and traffic events. But Waze relies on user-submitted information, whereas Google Maps taps into a wider pool of information, including historical data.
  • Navigation: Waze always tries to find the most efficient and quickest route to the destination. Alternatively, Google Maps will suggest the most eco-friendly and safest route instead.
  • Public transportation: Waze caters to drivers and not those using public transport. On the other hand, Google Maps greatly helps public transport users, cyclists, hikers, and pedestrians.
  • Road hazard and traffic notifications: An area where Waze truly shines is notifying drivers about upcoming road hazards and traffic. As long as enough users have reported these incidents, Waze will find the best route around them. However, Google Maps seldom provides a similarly time-saving route.
  • User interface (UI) design: Since both apps are Google products, they have good UI design. Waze has a cartoony appearance with a simple UI since it’s aimed primarily at drivers. Google Map’s UI is a bit more complex as it doesn’t only cater to drivers but also businesses. 

Cost Of Development

It’s possible to start creating a compelling navigation app with several core features and the right development partner, such as NS804. Here’s what features you’ll need to have basic functionality:

  • Authorization and user profile: It’s crucial to allow users to log in via their emails and social media accounts. Thus, it’s necessary to implement an integration pipeline with the Facebook SDK and Twitter Kit, at the very least.
  • Camera functionality: The app must work flawlessly with the cameras and file systems on both Android and iOS. Users will want to take photos of traffic incidents and store them on their devices or share them with other users.
  • Chat and user reviews features: Users will want to chat with other users, leave reviews and ratings about rides, and share road trip information with others on social media. All these features will require backend development to store and retrieve data on a server. Additionally, further social media integrations will be necessary.  
  • Geolocation mapping and navigation: Geolocation determines a user’s location, while navigation allows the user to pick the destination. It’s essential to integrate with Apple Maps (iOS only), Google Maps, and Mapbox Maps SDK to make this work.
  • Voice assistant: It’s potentially dangerous for drivers to look at the navigation map while driving. Therefore, it’s better to offer navigation coordinates by voice with API.AI, Google Cloud API, and Google Maps Directions API.

The cost of a basic navigation app with the above features will range between $40,000 and $60,000 and take four to six weeks to develop. But you’ll likely need additional features such as machine learning (ML), ridesharing, planned driver, Spotify, and ad integrations in the long run. As you add these features, expect development costs to reach $150,000 and beyond.

Development And Maintenance Considerations

Developing and maintaining a navigation app is a massive undertaking. After all, it relies heavily on data collection and sharing relevant data in real-time. And it must allow users to post photos of traffic jams and other road incidents. But it must also integrate with social media and a wide range of apps to increase its functionality. 

Then, to drive further engagement, the app may need gamification features. Waze offers a ranking system, incentivizing users to score points and gain a high position on the scoreboard. Thus, users can compare their level and score with their friends and other Waze users.

Since app development is an ongoing process, it won’t be necessary to roll out all features from day one. But it’s crucial to maintain and update the app at a regular cadence for the best results. As we’ve seen with Waze, it was a project that started life over 15 years ago and then gradually introduced new features and partnerships. 

The Bottom Line

Waze is a prime example of how indispensable and life-changing the navigation app is in people’s lives. It’s not cheap to develop and maintain such an app, but it’s a worthwhile endeavor for developers and appreneurs that see the big picture and how lucrative it can be in the long term. Contact NS804 to find out how we can help you develop phenomenal navigation apps that will empower your users.

Android Or iOS: Which Is The Better MVP Platform?

Deciding between Android or iOS for your upcoming minimum viable product (MVP) project can be daunting. Both platforms are massively popular and have generated billions of dollars in revenue. So the answer should be simple, right? Why not release on both platforms? Yes, but only if it’s financially feasible and in line with your goals. 

But you could be wondering why financial feasibility plays a role at all. Aren’t MVPs supposed to be cheaper and quicker to develop than full-fledged apps? Unfortunately, that’s a common misconception when considering the funding and work required to complete MVP projects. 

There’s still a considerable cost involved, between $5,000 to $35,000 if you hire a company. It’s best to be prepared from the get-go to ensure that the project won’t run out of funding during development. Furthermore, it’s vital to understand what the development process entails and what you’ll need to consider when deciding on an MVP platform

1. Choosing The Most Feasible Platform For Your Project: Android or iOS

In the mobile development space, there are only two choices worth considering. That’s either Android or iOS, the two platforms that have redefined smartphones for more than a decade. And even with the emergence of Linux-based smartphones, these are too niche to make a dent in the market.

But must you choose between these two market leaders? Ideally, you should develop for both platforms for maximum reach. The benefits of making your app available in both the App Store and Google Play are immense. Both digital storefronts are established, organized, and quality-driven. Moreover, both facilitate the efficient and safe distribution of apps to over two billion users globally.

And while it’s wiser to release on both platforms, we understand that’s not always possible. Your team may not have the capabilities or resources to release on both platforms simultaneously. After all, cross-platform mobile app development costs could easily exceed your budget. Or perhaps, you’re developing a custom enterprise app that only needs to be made available on one platform.

However, it’s not necessarily a bad idea to target one platform when commencing a project. And this is especially true if you’re planning on developing an MVP. Your team may want to test an idea and deliver it to a territory where one platform enjoys market dominance. For example, your upcoming video chat app will do much better on Android if you’re targeting the Indian market.

Market forces will almost always play a primary role when deciding on a platform. However, there are other factors that you should also consider before coming to a decision. 

2. Apple’s Flagship Programming Language Saves Development Time

In most cases, your mobile app development costs will directly correlate with the amount of time it takes to complete your project. And if you’re a startup, it’s crucial to keep costs down to remain feasible in the long haul. So, you’ll want to target the platform that facilitates a speedy development process. But does one platform offer this distinct advantage over the other? Well, the answer is not as clear-cut as we’d like it to be, but we’ll aim to provide one.

Several years ago, you’d be hard-pressed to choose Android over iOS if development time was at a premium. And there’s a good reason for this, given how well-thought-out Apple’s ecosystem and development tools are, compared to its rivals. With Swift, Apple’s flagship programming language, developers can craft impressive native apps in record time. The language is modern and slick, making it easy for developers accustomed to object-oriented languages to pick up quickly and be productive.

And when compared to Java, the language commonly used for Android development, Swift seems like a breath of fresh air. That’s because Java feels cumbersome since it’s an older, more complex, and verbose language. Thus, Java developers often need to write more lines of code than their Swift counterparts to achieve similar results. From a productivity and time standpoint, the clear winner is Swift. At least, that was the case until now.

3. Google Moves Beyond Java

At Google’s I/O ’17 developer conference, the company announced that it would officially support Kotlin for Android development. And in 2019, Google took things further by announcing that Kotlin would become the preferred language for Android development moving forward. Undoubtedly, this news was met with much fanfare by Android developers, who welcomed the introduction of a more modern language.

And Kotlin is indeed a great alternative to Java because it’s far more expressive and allows developers to achieve similar results with less boilerplate code. Not only that, Kotlin is similar to Swift in that it offers an easy-to-learn syntax, plenty of built-in features, and a more functional feel. Moreover, both come with excellent declarative UI toolkits: Jetpack Compose and SwiftUI for building native UI quickly and efficiently. 

Ultimately, this means that the time and productivity gap between creating an Android or iOS app has narrowed significantly. The introduction of Kotlin has been a game-changer, and Android developers no longer need to lag behind their iOS counterparts. Therefore, choosing one development environment over the other is more a matter of preference than enjoying real productivity gains.

4. The Challenges Of Testing And Deploying On Multiple Devices

While Kotlin makes life easier for Android developers, they still have to jump through hoops when testing, profiling, and deploying on multiple devices. Unlike Apple, which produces a limited range of iOS devices and models, the Android ecosystem is an entirely different beast. A few brands that come to mind include Google, Huawei, Motorola, Nokia, Samsung, and Xiamoi. Yet the actual list of manufacturers is much longer than that, pushing the range of Android models to the tens of thousands.

Undoubtedly, Android developers have their work cut out of them. It’s a Herculean task to test and deploy when so much device fragmentation exists. Furthermore, this can increase mobile app development costs significantly if not handled diligently. And the hard truth is that no developer will have access to every Android device in the marketplace for testing purposes. Fortunately, there are tools available that make testing and profiling possible without having all these devices on hand.

Android Emulator, Android Virtual Device (AVD), and Genymotion make it easy for developers to set up and run virtual devices of any specification available. And while these aren’t the perfect solution, they’re incredibly accurate at emulating real Android hardware. But this doesn’t mean that developers should skimp on testing on actual hardware, regardless of platform. Nevertheless, iOS is the better platform for a quicker and more hassle-free testing and deployment experience.

5. Deciding On An MVP Platform Based On User Engagement

Before settling on an MVP platform, you should consider a crucial factor, namely, user engagement. The level of user engagement of your app will play a critical role in its success. If too few users engage with your MVP regularly, it means that they don’t find it interesting enough to warrant extended use. And, you won’t achieve the goals and return on investment (ROI) that your MVP was supposed to deliver.

Therefore, you must minimize risk by focussing on the platform that has the most engaged users. In this regard, iOS is the clear winner with an overwhelming difference. iOS users are not only incredibly engaged, but they’re big spenders too. According to AppleInsider, the App Store earned a whopping $72.3 billion in 2020 — almost double the revenue generated by Google Play. And games performed impressively, managing to generate $47.6 billion throughout the year.

Also, iOS is the better performing platform for apps offering registrations, subscriptions, in-app purchases, and one-time purchases. But you may want to consider Android if your MVP is an anti-virus, utility, or performance app, as these often do better on the platform. And while both Android and iOS users love discovering new content, iOS users engage and purchase more of it. So, keep these factors in mind when deciding on an MVP platform that best serves your goals.

In Conclusion

Choosing to go with either Android or iOS for your next project will be a vital decision. It’s necessary to consider your goals and what your MVP is supposed to achieve before concluding. In many cases, choosing iOS seems like the obvious choice, given the benefits the platform brings to the table. Its tightly integrated development tools, limited range of target devices, and high-quality users make it a platform you can’t ignore. 

But Android is no slouch either, boasting a rapidly improving developer experience and an ever-growing user base. It’s also worth considering if you want to create an antivirus or utility app, which Android users download in droves. Whatever your decision, do consider teaming with a professional development studio for the best results. Contact us today to learn how NS804 can help you develop a phenomenal MVP on Android or iOS.

How Much Does it Cost to Make an App?

Spoiler: Want to know what your app idea will cost? Use our Mobile App Cost Calculator

The rising internet penetration rates and increasing mobile phone ownership have accelerated the adoption of mobile applications for personal and business reasons. According to trusted sources, the global internet penetration rate is 59.5%, with Northern Europe ranking first with a 97% internet penetration rate. Additional statistics show that the current number of cell phone users is 6.37 billion, meaning that 80.69% of the world’s population owns a mobile phone.

So, with rising phone ownership and internet penetration rates, mobile applications are finding new users on personal and business fronts. For instance, individuals are using applications for communication, networking, and work-related purposes. Mobile applications like Slack and Messenger provide enhanced communication capabilities. While LinkedIn, Indeed, and Zip Recruiter are classic applications to connect with professionals and experts in diverse fields.

Therefore, with these trends, most people, mostly brand managers and enterprises are exploring opportunities for app development. One of the most important questions by individuals and enterprises is how much it costs to make a mobile app.

In this post, we take a long journey in exploring the mobile app development costs. This exploration will help you make informed decisions when choosing your next mobile app developer.

How Much Does It Cost to Create an App?

Many factors influence the cost of a mobile app development project, and depending on the complexity of the app, at $40 per hour, the average cost of mobile app development will be:

  • Simple app development cost – $40,000 to $60,000
  • Average app development cost – $60,000 to $150,000
  • Complex app development cost – $300,000

The cost of developing a mobile app ranges from $10,000 to $150,000 and depends on app complexity. 

App type Estimate cost Time
Simple app development $40,000 – $60,000 2-3 months
Basic app development $60,000 – $150,000 3-6 months
Complex app development From $300,000 9+ months

Therefore, the answer to how much it costs to develop a mobile app can quickly go overboard, depending on the app features and functionalities. Luckily, there are several options to get a rough estimate of your mobile app development project. The most reliable one is to contact an established mobile app developer. But you can also leverage an app cost calculator.

If you send a formal request to a development studio to estimate the typical cost range of custom mobile app development without the terms of reference and proper documentation, the cost will most likely be approximate. In contrast, a cost calculator needs to capture a wide range of mobile app development services and the required time.

The main factors considered in a mobile app development project include:

  • Design complexity and number of supported screens
  • Development process
  • Quality assurance
  • Number of features and functions
  • Feature complexity
  • Database complexity
  • The complexity of third-party configurations
  • Implementation of security protocols such as HIPAA and GDPR
  • Size, level, and expertise of the development team

At NS804, to determine the cost of a mobile app, we follow and adhere to an iterative estimation process. To get a clear idea of the cost of mobile app development, let’s examine the world’s app development statistics.

Mobile App Development Cost Statistics

The world’s mobile app development market determines the popularity of mobile apps and the cost of development. The total number of apps available for free download in the App Store is over 6 million.

Statistics detail the mobile app development market. Below, you can find some vital figures based on different methodologies and different sources.

  • On average, 100,000 new apps are released by Google Play every month, and 30,000 on the Apple App Store.
  • Free mobile applications dominate the mobile app market. The most effective pricing strategy for open-source mobile applications is free and freemium. For instance, free utilities account for 92% of the total applications.
  • The mobile app development market is expected to grow more than 19% by 2026 and the market is expected to reach $407.31 billion by 2026.
  • The mobile app industry revenue reached $580 billion in 2020. If this pattern does not trend, the industry will reach $1 trillion in 2023.
  • People spend approximately 90% of their time on apps. Soon, people will use their phones 4 hours a day, and 90% of this time will be for activity in the applications.

The cost of mobile app development depends on the primary function of the app and the features it encompasses, with several factors influencing the cost of mobile app development. Below we take a look at several factors that affect the pricing of mobile app development.

Factors that affect mobile app development cost

Before developing a mobile application, you need to determine and analyze your business goals and target audience, understand how to develop the app, and choose a coding platform.

The screens, buttons, and other elements make the mobile app engaging, unique, convenient – but each additional piece affects the overall app budget.

Therefore, it’s essential to pre-develop a prototype and think over the functionality to the smallest details. This investigation of functionality in their smallest details influences a range of factors that affect the price.

How much it costs to develop a mobile app depends on three things:

  • Design and structure
  • App complexity levels
  • The platform on which the application will run
  1. The complexity level of the mobile app development

The smaller and simpler the application, the less time you will need to develop it. When it comes to timing the application development, you need to estimate the scale of the upcoming work.

How many features will be integrated with this product? How many buttons, screens, and functions will it have? How complex will the business logic of the application be?

The complexity levels of the mobile app depend wholly on the features and integrations you select and how to get an application approved.

Types of applications and their complexity levels

  • Simple apps. These apps are created without any added benefits. You will only have essential features with low-tech screens and all the necessary user interface UI solutions.
  • Mid-level apps. Have a lot more complicated features and functionalities to offer. You can access integration with the application programming interface API, more screens, and a custom user interface. You also access features like real-time messaging.
  • Complex apps. These are apps with embedded multi functionalities. You can get complicated and advanced features like real-time synchronization. You also access additional capabilities such as media processing, chatbot, UI animation, and many more.

A simple app has the least complexity because it entails only a few features, an example is a calendar app. A middle app has an average level of complexity with a few roles, data use, and API. An example of a middle app is the EHR platform. A complex app consists of many roles and complex technological solutions; an example is a telehealth mobile app.

  1. The complexity of the application design

Progressing on how much it costs to develop a mobile app, we have delved into the app design stage. The design stage is considered an integral part of the app development process. You cannot separate the two in determining the cost of mobile app development. Designing is much more like the development part, only that you add more features and the cost rises dramatically.

Similarly, in design, when you decide to use more features, templates, and functionalities, the cost estimate will be restrictive but more customizations mean more time and higher costs. When examining the complexity of the app design, there are several features to look at:

  • User experience
  • User interface and user visuals
  • Branding
  • UX writing
  1. The platform on which the app will run

By knowing how much it costs to develop a mobile app depending on design and complexity, it’s time to consider the platform. In determining the platform, you need to consider two things:

  • Design hybrid or cross-platform application. Hybrid here means that the application will run on either android or IOS devices. It is helpful to know your target audience and identify the cost of either IOS app or android applications. Cross-platform applications provide the benefit of smooth operation, easy-fit, and can use platform-specific features. This helps create a better experience and lowers the “how much it cost” questions about app development. The cost of developing a native app is cheaper than the hybrid app for obvious reasons; you require double efforts and double human resources to build two apps simultaneously.
  • Develop a native app. The second option is to develop a native app. In contrast to a hybrid app, a native app runs on a single platform: IOS or android. Thus, if you want to build an app for both android or IOS using native frameworks, you will need to hire two development teams. One team creates an Android version and the other an IOS version. Since you will need to hire different teams for different applications, the cost will certainly double.

Hidden App Development Costs

There are some hidden app development costs that you need to know about. Precisely, a few additional costs add to the final quotation of how much it costs to create an effective mobile app:

  • Functional costs. These are fees to third-party integrations. For instance, SMS and push notifications, payment getaways, and geolocations.
  • Administration costs. These costs denote management costs such as content manager salaries and content development costs.
  • Infrastructural costs. These refer to the payment for servers, integrations like Redis and CDN.
  • Support costs. These are additional costs to fix a bug, upgrade or update an application, and make future improvements.

Looking at the details, for example, it costs $75,000 to develop a mobile application. Depending on the load and the number of integrations, it can cost anywhere from $5000 to $20000 per year. Maintaining the application would cost 20% per year of the original app development cost which is $15000. The app marketing costs will range from 50% to 100% per year of the app development costs, that’s $75,000 to $150,000.

What are your options when it comes to mobile app development?

The final point to consider in how much it costs to build a mobile app is the team of technicians you choose. The assumption that the kind of environment one adopts does not matter is an invalid one.

On the contrary, choosing the right team of experts has several advantages. One of them is higher quality projects and lower costs. As a start-up or a mid-level enterprise, the need for a unique product is imperative, but the budget is low.

Therefore, if you want the best bang for your bucks, select the right team. The choice of a team will significantly impact how much it costs to create a mobile. Having the right team will drive down the cost of mobile app development. But the wrong team can be a financial drain, draining your business’s money and your employees’ time.

One tip: Always keep three things in mind when hiring developers for your mobile app solution.

  • Focus exclusively on the product
  • Do not mess up with the design
  • Constant outreach and marketing

Below is a description of each item with more detail and depth.

Option 1 – Hiring a local agency

You can always select a medium-sized enterprise that provides customized mobile app development solutions, including SEO optimization.

  • Cost criteria – To develop the app, the development costs by the local company will be higher. Depending on the nation you are starting your start-up in, the per-hour rates of development for a development team or a local studio range from $150 to $200 per hour per specialist.

There are specific pros and cons to hiring a local development team. There’s no doubt that if you hire a local development team, you can always maintain constant communication. In addition, you will access expert quality and the ability to schedule regular checks and improvements. Lastly, a local development team is responsible and accountable for the project from inception to completion.

To access these specialized services of a local development team, you should be ready to spend $40,000 on average. However, this price quotation is bereft of the edits, maintenance, copywriting, and market analysis. If you run a cost-benefit analysis, you will realize that this option is not worth it. For complicated projects, there’s yet another option.

Option 2 – Building an in-house team

An internal app development team is most suitable for middle-level companies where a full-time IT team can handle the support and development of internal information systems.

  • Cost criteria – If you’re someone who wants full communication, transparency, and a trustworthy solution, hire an in-house development team. However, if you ask how much it costs to develop a mobile app using an in-house development team, the answer is shocking. Here, the cost is even higher than delegating the project to a local development team.

Below is a quick breakdown of the basic costs.

  • Full stack developer – $100,000 per year
  • Designer – $85,000 per year
  • IOS or Android developer – $80,000 per year

However, if the developers work for equity from the onset, the founder could save a significant budget. So, in total, the in-house costs and the maintenance costs are twice as much as hiring a local development agency.

Luckily, one of the benefits of hiring an in-house development team is the constant flow of new ideas. The communication is super smooth, and everyone in the team will be fully engaged and dedicated. With this solution, however, all costs come to your shoulders. Quality, responsibility, budget, and employee welfare are in your hands. With this solution, you are looking up at an extra cost for mobile app development.

Should you go with this option? Well, as a start-up, hiring a team also means finding space to accommodate them. If not, you may want to save up some space for the server and other critical IT infrastructure. So, if you don’t want to get a shocking answer to how much an in-house team can cost, it’s better to consider yet another option.

Option 3 – Work with freelancer developers

If you quickly want to test a hypothesis or try out a small project, work with freelancers. If you choose to work with freelancers, you will need more time to communicate with project managers and contractors.

  • Cost criteria. There are two ways you can get ahead with freelancers. First, you can hire them on a contractual basis, and secondly, you can hire them on an hourly basis. In addition, there are plenty of platforms to find freelancers. Websites like People Per Hour, Freelancer, Upwork, and Fiverr are a few examples.

The hourly rate of a freelancer again depends on which country you are hiring your expert in.

  • United States – $50 per hour
  • Asia – $25 per hour
  • Ukraine – $25 per hour
  • Latin America – $20 per hour

These are the starting rates, and they can hike depending on the experience and expertise of specific freelancers.

Just like other options, there are pros and cons to working with freelancer developers. Hiring a freelancer is not a problem. However, ensuring that the freelancer helps you from the project concept initiation to product completion, and adheres to your specifications can be a problem.

So, we cannot advise going the freelancing way unless and until you have the energy and time to monitor the freelancers continually.

Option 4 – Outsourcing app development

If you have a complex and large-scale project with multiple stages and you’re ready to spend money on the app, it’s easier and more efficient to outsource the mobile app development by outsourcing a mobile app development company.

  • Cost criteria. Countries like Ukraine, Japan, China, and other Asian destinations provide adept design and development teams. These nations ensure a high-quality project and creativity. It boils down to the cost of mobile app development that differs from one country to another. In Ukraine, for example, you will get a local development agency for as low as $30/hour. No freelancers or app development companies charge exorbitant or predatory pricing for app development.

 

There are also pros and cons to outsourcing mobile app development. Outsourcing is a classic option to build a minimum viable product MVP for yourself or your start-up at reasonable prices and with minimal risks. Getting your hands on an excellent agency from another country will earn you a multitude of benefits:

  • Cost-effectiveness
  • High quality
  • Break-free communication
  • Adherence to operating guidelines and compliance requirements
  • No hiccups or fuss
  • Responsible team
  • Accountability
  • Timely delivery

So, besides the low mobile app development cost, you are also getting access to an innovative, functional product.

Should you go for the outsourcing option? Yes, absolutely! Outsourcing app development to a trusted agency will reduce the mobile app development costs. However, before choosing a trusted agency, make sure you leave no stone unturned. Check everything and talk to the app development team. Make sure to check their case studies, past experiences, and references.

In general, the cost of outsourcing a mobile app development project can vary from $30,000 to $50,000. As mentioned above, it all depends on the minimum viable product, operating system, type of app, tools, software, UI/UX design, and applicable features.

What to consider in your mobile app development?

When it comes to mobile app development, you have to consider and analyze several things, including.

  • Project management. Determine the project manager who can design and knit together different stages of the project lifecycle.
  • Business analysis. Analyze your business goals and tie them together in the project development process.
  • Development process. You need to examine the development process from backend to frontend.
  • UX/UI design. Provide an intuitive and interactive user interface to enhance the app’s user experience.
  • App testing. App testing is a critical part of the app development process. After testing, you can identify opportunities to optimize your development process.
  • Deployment. It’s crucial to determine how the app will be deployed, and the necessary deployment requirements and evaluation procedures.
  • App maintenance. The app has to be maintained regularly to detect any upcoming technical issues and adjust to emerging or growing market dynamics.

NS804 – Your Number One Mobile App Developer

NS804 is a trusted mobile app developer with years of experience in mobile (IOS and Android) app development. NS804 ensures that you get the best from your mobile app development, with a customized cost calculator and unmatched expertise in product development.

Contact NS804 to know how much it costs to create your mobile app.

Is Your App High Risk To Warrant A Minimum Viable Product (MVP)?

Deciding on whether to develop a minimum viable product or a full-fledged app can be difficult. As an appreneur, you’ll need to take a hard look at your project and determine whether an MVP is worthwhile. Below, we provide a few handy tips to help you make the right decision. 

1. Determine Whether A Minimum Viable Product Is Right For You

In many cases, it’s usually smart to develop a minimum viable product instead of a full-fledged app. And this is often the way to go if you’re a startup that needs to stick to a budget and mitigate risk. However, it’s also likely that an MVP may not be right for you in specific cases. 

If you’re developing something simple, such as a to-do list or note-taking app, then consider if an MVP is the sensible choice. After all, an app with such limited functionality and scope already fits within the confines of an MVP. But there’s a difference; an MVP can be scaled into a larger project at a later stage after testing the market.

2. Are Your App Ideas Truly High Risk

You could position your startup as an innovator and trailblazer that makes unique apps. And if you’re indeed creating new and unique apps, then it’s likely that your risk is higher too. In that case, you’ll want to develop an MVP to test your app ideas and appeal to investors. 

But if you’re not veering away from the well-trodden path and playing it safe, your app’s unlikely high risk. Furthermore, it will be harder to excite users with an app that’s not much different than existing alternatives.

3. Why You Should Implement Good App Design

A side benefit of developing an MVP is that it helps your team hone their app design skills. And a few areas that will improve include the following:

  • Gaining a better understanding of the product and the resources required to complete it
  • Accelerate the team’s understanding of the client’s needs and enhance iteration and delivery 
  • Significantly reduce time to market (TTM)
  • Gain a competitive advantage over rivals entering the same market 

However, developers need to understand what they’re trying to achieve with a minimum viable product. They’ll need to build a vertical slice encompassing emotional design, usability, reliability, and functionality. And never a horizontal slice across only one of these key elements.

4. How To Develop An MVP Successfully 

As we mentioned earlier, an MVP is the sensible choice when embarking on a project that’s high risk. So, you’ll want to tackle it in a manner that leads to a successful outcome. Your minimum viable product should be a usable product, even with its minimal functionality. It should never end up as a demo, feel incomplete, or be meant only to gather feedback from users.

Furthermore, your team should be capable of using the right tools for making and releasing an MVP. They should implement analytics and a robust feedback pipeline for gaining insight into user engagement and responses.

5. Consider The Costs Of Developing An MVP

Depending on the size and complexity of your MVP, it can cost between $25,000 to $100,000. That’s a significant amount of money that could go towards your advertising and marketing endeavors instead. Therefore, it’s vital that you’ve done marketing research and determined what pain points you’re addressing before embarking on your MVP. Then, ensure that you build a community around your app and that you listen to user feedback.

Given the challenges and amount of work required to complete an MVP successfully, it’s best to work with a professional studio. Contact us today to learn how NS804 can help you develop an engaging MVP with brilliant app design.

Is Freelance App Development More Budget-Friendly?

As a business leader, you could be deliberating whether to hire developers for several upcoming Android freelance projects. And you’ve taken notice of the many online job marketplaces where you can find freelance developers. But is freelance app development more budget-friendly than working with an agency? We answer that question in more detail below. 

1. App Developer: Freelance Or Company

If you’re planning on developing an app, then you’ll need to answer an important question. Will you hire a freelancer or a company to make your app? You may think that this is an easy question to answer, but this isn’t the case. We recommend that you consider the following differences between freelancers and agencies before forging ahead.

Now, it’s never been easier to find freelance developers online to work on your project at competitive rates. But many freelancers have set skill sets, meaning that they specialize in certain types of apps. If you’re developing a broad range of apps or have specific requirements for an app, then you may run into roadblocks with freelancers. However, if you work with an agency that employs developers with varied skill sets, you’re more likely to complete your projects successfully.

Also, consider how you’ll scale your projects in the future. For example, you hire a developer or two for your Android freelance projects, and they do good work. Then, you decide to port these projects to iOS but discover that these developers lack the necessary expertise. But if you were working with an agency, cross-platform development wouldn’t be a problem.

2. A Look Inside Freelance Costs

According to Freelancer, hiring a freelancer is the most cost-effective solution. The median cost of hiring such a developer is $ 543. But do keep in mind that these developers are based in different parts of the world. And many are from third-world countries where salaries are lower, and English isn’t their first language. Thus, the quality of work may vary, and communication may prove difficult, depending on who you hire.

3. Pros And Cons of Android Freelance Projects

You’ve decided to launch several Android freelance projects and have started perusing online job marketplaces. Sites such as Gun.io, Hired, Toptal, Fiverr Pro, and X-Team all vet their freelance developers to ensure their competence. But you’ll want to hire the top-rated freelancers that have already proven themselves. However, these freelancers are in high demand and may not respond to your job posts.

Therefore, it’s easy to find freelance developers on these sites, but you’re not guaranteed to hire your preferred candidates. And given the popularity of Android, you’ll find more freelancers specializing in this platform than iOS. So, when you decide to port and scale your app, you’ll find yourself in a disadvantageous position.

4. Why It’s Easier To Count On An Agency

An agency has far more experience developing a wide variety of complex apps and respecting intellectual property rights and non-disclosure agreements (NDAs). Furthermore, an agency is more likely to implement best practices in developing, testing, and deploying apps. Freelancers may ignore these steps, which can jeopardize the quality and security of your projects. 

While freelance app development may seem more budget-friendly at first, you’re likely to have more satisfactory results working with an agency. Contact us today to learn how NS804 can turn your ideas into engaging apps that amaze users.

How Much Does It Cost To Build A MVP

Ever wondered how much it costs to build a MVP? We answer that question in more detail below and demystify the process of developing a compelling app MVP. Furthermore, we provide a few tips on some of the pitfalls you should avoid.

1. Why The DIY Option Costs More

You’ve decided to build an app MVP but still pondering whether to do it yourself. You may think it will cost you nothing or very little if you forego freelancers or professional development companies. But have you thought about how much your own time is worth? Do you have the technical skills to build a MVP efficiently and complete it on time? And have you considered all the costs associated with designing, developing, releasing, testing, and analyzing data of your MVP?

A competent freelance developer will likely charge you between $ 4,000 to $ 6,000, while a development company will charge you between $ 5,000 to $ 35,000, depending on the complexity of your project. It’s unlikely that you’ll finish your project at a lower price, especially if you don’t have any prior experience.

2. Why Build A MVP Using Professionals

Even if you’ve built an MVP before, you benefit immensely by working with a professional development team. Not only will you have peace of mind that your project will be completed on time, but your MVP will comply with best practices. However, you’ll need to be vigilant about your user testing and quality assurance (QA) processes.

Ensure that your development team is fully collaborating with you throughout the entire development process. And ensure that they’re regularly testing your MVP and that they’re consistently collecting and analyzing data. The last thing you want is the unfortunate scenario where users lose trust in a technology that seemed promising.

3. How To Scale Back An App MVP 

You’re likely targeting a niche market with your app MVP. And users in niche markets tend to be early adopters looking for solutions that solve specific problems. Thus, you won’t need all the bells and whistles to attract these users. Instead, focus on the bare minimum of features that your users will find beneficial to save on development costs. 

4. How Long Does It Take To Build A MVP

It usually takes between two to four months to develop an MVP. But it can take longer if you’re creating a more complex application. And in most cases, you’ll spend the bulk of your development time building all your back-end systems. Therefore, ensure that your development team has the necessary skills to handle such tasks to avoid unforeseen delays.

5. Why An App MVP Saves You Money Overall

Developing and marketing a mobile application costs a substantial amount of money. But it’s always a huge risk releasing such an application, especially if you haven’t ascertained if it will be successful. That’s why building an MVP makes sense since it allows you to test out your ideas and gather user feedback at a fraction of the cost of a full-fledged application. If your MVP gains traction and receives positive feedback from users, you can entice investors to help you scale your app. 

Contact us today to learn how NS804 can help you build a MVP that engages users and impresses investors.

Is It Time To Launch a Custom Enterprise App?

The Rise of The Custom Enterprise App

Organizations all over the globe adjusted operations over the past year in order to meet the needs of the market. Specifically, the COVID-19 pandemic completely altered the economy as we knew it. As a result, many companies began developing custom enterprise applications. These applications have a wide range of features and capabilities and vary significantly from business to business. However, despite the large variance in design and function, there is no denying that a custom enterprise app is perfectly capable of elevating your organization to the next level.

Finding the right time to invest in custom enterprise app development is sometimes crucial to successful implementation. Therefore, it’s vital to do your due diligence before pulling the trigger on custom enterprise app development to make sure that you’re setting yourself up for success.

Conducting an Internal Analysis

One of the very first steps to take in considering the development of a custom enterprise application is; conducting a thorough internal analysis. Performing an internal analysis is a vital process because it yields a waterfall of helpful insights and data that inform decision-making in the context of custom enterprise app development. For instance, by conducting an internal analysis you’ll gain impactful insights into the types of functions and capabilities to be sure to include.

Be sure to take note of your staff’s input when conducting your internal analysis. Staff will often provide deep insights into the exact functionalities that would benefit them the most. Then, by including those features in specific, you’re well on your way to a successful custom enterprise app design.

Another major area to pay attention to throughout the course of your internal analysis is your financial standing. This is arguably the most significant indicator to determine whether or not your firm is in need of a custom enterprise application. Furthermore, this data will allow you to know what sort of budget you would be able to invest in enterprise application development.

Developing Custom Enterprise Applications

As mentioned above, finances are an extremely significant determinant of when to develop a custom enterprise app. However, there is still more than one avenue through which appreneur’s and app developers can pursue custom enterprise app development. There are really three options when it comes to recruiting the programming team. First, you can look in-house if you have a few talented programmers, developers, and designers on staff already. This is arguably the most cost-effective as all of the development processes remain in-house and self-contained. Not to mention, when working with staff and employees, there’s a stronger internal sense of communication that already innately exists.

For those that aren’t lucky enough to have their own suite of developers in-house, there are still two other options. Organizations and decision-makers can look to agency developers, or they can seek help from a freelance developer. As you can imagine, each of these options comes with its own series of pros and cons. For instance, with freelance programmers, there is generally a higher risk associated with the quality of the end result, as well as timing, and other factors that could throw off your project. While some freelancers are more than worth their weight in salt, so to speak, there’s a wide market percentage of freelance developers that are under-trained and under-experienced whose work ends up being subpar. This can range from issues like bug-ridden applications full of faults; all the way to incomplete code, or a final design that feels clunky and unprofessional.

Meanwhile, on the other side of the coin, if fishing for a freelancer isn’t your game; you can trust the development of your custom enterprise application to an agency developer.

Choosing Your Developer

By far one of the most enticing benefits of choosing agency developers to take on your custom enterprise application project is the guarantees that come with. Agency developers and programmers are often part of entire project teams. In other words, they’re pieces of the whole or cogs in the machine, if you will. As such, your app has more people working on it from a variety of angles. With design specialists to UX experts, and everything in between, by choosing an agency developer, you can rest assured your application is in good hands.

There is, however, a common misconception with the agency development avenue. Since agencies come with quality guarantees on design, user experience, and delivery, they too bring with them a slightly heftier price-point. Consider this, though; when it comes to application development costs, the true lifetime value of the development process is presented in the final application. In other words, while agencies may require a bit more capital; there is a lot less risk when it comes to the end result.

The Benefits To Employees

Committing the time and capital necessary to develop a custom enterprise application, though, will go miles. In the new economy that is nearly fully virtual and with the world quickly accelerating toward an entirely digital social experience, consumers are hungry for instant gratification. As well as instant results. Beyond the growing expectation for instant results in the consumer base, however; is the fact that a large majority of the corporate workforce now operates remotely. To accommodate the remote workforce, more and more companies are buying into custom enterprise solutions for their organization.

One of the most common areas that these custom enterprise applications address is internal communication. While there are plenty of options in the enterprise app market that already target communication, employees show a significant uptick in productivity and efficiency with custom solutions.

Communication Solutions

In today’s day, communication is being recognized as one of the most valuable elements in any context. This extends from business settings to emotional life situations, and every and any type of relationship in between. As such, business leaders and decision-makers have put a much stronger emphasis and priority on developing strong avenues of communication, both internally and externally.

Developing a well-connected and interlaced internal network through strong communication channels elevates business operations, efficiency, and employee productivity. By creating strong channels through which team members can communicate swiftly and seamlessly, you’ll be providing them the suite of tools that they need to conduct and complete their daily activities from wherever they may be stationed.

Equip Your Staff For Success

Following suit, by investing in a custom enterprise application; your company can create a unique suite of enterprise solutions that is specific to your organization. This is a major benefit. It’s a major benefit because it offers you and your team the opportunity to elevate and optimize the processes that are specific to your firm.

Wrapping Up On The Custom Enterprise App

Many companies are trusting custom enterprise applications with the bulk of their internal communications. Not to mention, firms are finding more and more uses for their custom enterprise apps each and every year. This is another benefit of investing in a custom enterprise application. Once your enterprise app is launched, it always has the ability to grow, scale, and adjust itself to the needs that are most pressing in your organization.

For more information on custom enterprise app development, or anything else related to application development, keep browsing NS804. NS804 is the proud development agency for the everyday appreneur.

What You Need Before Commencing With iOS App Development

There’s much to be said about iOS app development. And that’s because it’s one of the most exciting and rewarding experiences afforded to developers and appreneurs. Not only has Apple created an awe-inspiring ecosystem with over a billion users, but they have provided developers with excellent tools to create their apps.

Apple’s Xcode IDE and Swift programming language allow talented developers to bring their ideas to life — ideas that can potentially change people’s lives for the better. But creating amazing apps is only half of the battle. It’s equally challenging to plan, design, market, respond to market demands, and attain long-term user retention

Thus, it’s crucial to have a bird’s-eye view of the entire iOS app development process before forging ahead. No matter how fired up your team may be about the upcoming iOS project, it’s essential to have a clear picture of what to expect. After all, iOS apps cost a lot to develop and maintain, and you’ll want to avoid making expensive mistakes. Below, we take a deep dive into what you need to know before commencing work on your iOS app.

What It Costs To Develop And Market An iOS App In 2022

Developing an iOS app today is not cheap by any stretch. Expect to pay between $40,000 and $60,000 for a simple app and up to $100,000 for a native-developed app. And for a complex app, expect to pay $300,000 or more.

Then, you’ll need to consider the yearly costs of maintaining your app. The industry standard is about 20% of the initial cost of development. For example, if you’ve already spent $50,000 on your app, you’ll need approximately $10,000 per year to cover maintenance costs.

But in today’s highly-competitive iOS app market, developing an app and simply releasing it seldom leads to success. Without an effective marketing strategy, it’s unlikely that your app will reach its target audience. 

It costs between $5,000 and $15,000 to conduct app market research and up to $5,000 for beta testing. If you hire a marketing agency, expect to pay up to $25,000 for each iOS app. And if you decide to work with influencers, you may pay between $10,000 and $18,000 per month.

Also, there are app action costs that further inflate the marketing budget. Average Cost Per Install (CPI) and Cost Per Action (CPA) hovers at around $3.50 per install or registration. But after attaining users, it’s vital to focus on user retention. An effective way to do this is with push notifications that increase user loyalty and reduce churn. Expect to pay between $30 and $250 per month for push notification services.

App Updates Increase User Retention 

Apple always throws show-stopping events that delight its loyal fanbase and its competitors attempt to emulate. Savvy developers often capitalize on the fanfare of these events and whenever Apple introduces new hardware or app updates. These developers will tie their updates together with Apple’s to show their users that they’re staying ahead of the curve.

But app updates also act as a powerful marketing tool if used correctly. With each update, every developer gains another opportunity to engage and delight users. They can make announcements about their update via their App Store page, social media channels, and website. Furthermore, they can reach out to the press, bloggers, and influencers to inform their respective audiences.

If this update contains exciting and indispensable features, users will take notice. And may entice those that have never used the app before to download it out of curiosity. If the updated app meets or surpasses their expectations, it will increase the user base and drive further growth.  

Ultimately, these updates show that the developer is invested in the app and cares about providing value to users. Moreover, these updates remind users that the app still exists and is evolving with their needs.

Respond To Increasing Security Demands

Compared to many of its big tech rivals, Apple has a reasonably good track record regarding security. That’s commendable, considering the increase in cybersecurity breaches recently. And with more people working online, there’s a greater demand for hardened security solutions that will protect users from hackers.  

Apple has responded accordingly by implementing strong security protocols and taking the necessary steps to protect user data. However, Apple can only do so much to protect users. Developers should also do their part by closely following best practices for application security.

Also, it’s wise to develop apps based on iOS 15’s enhanced security features. These include iCloud private relay, Intelligent Tracking Prevention, HomeKit Secure Video, Mail Privacy Protection, Secure Paste, and Two-factor Authentication Code Generator (2FA), to name a few. And you can introduce these features in your existing iOS applications via app updates.

iOS users have come to rely on many of these features and Apple’s security standards. It’s also what keeps them going back to the App Store and confidently downloading new apps. Therefore, your iOS app development endeavors should always have a strong focus on security, especially when dealing with sensitive information and payment details.

AR & VR Present New iOS App Development Opportunities

Users always seek experiences that excite and inspire them. That’s why Augmented Reality (AR) and Virtual Reality (VR) present a golden opportunity for creative developers to shine. And with the recent announcements regarding Meta and the Metaverse, there’s greater interest in virtual worlds than ever before. 

If you plan on creating an AR app for iOS, you may want to use Apple’s ARKit 5. It allows for the creation of impressive AR experiences in record time. Furthermore, it boasts advanced face tracking and motion capture features. And these are features that more businesses, educational institutions, and government agencies require for their apps.

Generally, there’s a growing trend of visually impactful apps reaching the market. Powerful tools such as Unity and Unreal Engine allow developers to create stunningly beautiful 3D visuals for their AR & VR projects. And with Apple’s rumored mixed reality headsets reaching the market in 2022, there’s never been a better time to explore this avenue.

Implement AI & ML In Your Latest iOS Apps

Artificial Intelligence (AI) and Machine Learning (ML) will play a significant role in iOS app development moving forward. Until now, AI & ML were nice-to-have features in many mobile apps. But that’s changing since various industries require scalable self-learning applications to thrive.

AI & ML are indispensable for automation, cloud computing, chatbots, data analysis, deep learning, and facial recognition, to name a few. And there’s hardly a business or government institution that won’t use one or more of these processes to function effectively. These entities require intelligent humanlike decision-making to integrate with all their existing systems while operating at the speed of a machine.

In Conclusion

iOS app development continues to be fruitful for ambitious developers. But it’s important to embrace change and the many new opportunities that come with that. AI & ML, AR & VR, hardened security, and regular updates will play a crucial role on the iOS platform moving forward. 

And it’s equally important to plan and budget for your latest iOS app, as development is on the pricey side. Contact us today to learn how NS804 can help you create phenomenal iOS apps within budget and on time.

Mobile App User Acquisition: 9 Tips For Attracting New Users

Embarking on the path of mobile app user acquisition is undoubtedly challenging. It’s especially tough for developers launching their first app and have limited or no experience in marketing. And, even seasoned developers may struggle to attract new users in today’s competitive marketplace. To help demystify the process, we offer nine handy tips for attracting new users to your upcoming app.

1. Why Do You Need To Create An MVP First?

It costs approximately $ 37,500 to develop a simple app and over $ 500,000 for a complex application. Now, let that sink in! For many appreneurs and enterprises, it’s a significant amount of money that shouldn’t go wasted. The last thing you’d ever want is to invest in an application that fails to deliver ROI. 

Unfortunately, this is an all-too-common occurrence for many enterprises launching their apps in today’s marketplace. And this happens because they release applications without having a grasp of what users truly want. 

But there’s a smart way to gauge user interest without spending too much time and money on a project. Focus strictly on the essential features of your app by developing a minimum viable product (MVP). If your MVP gains traction, then you know that your app has potential and worth developing further. A typical iOS MVP example is releasing an app only for iPhones on launch day. Once the app has gained traction, it makes sense to release a future iteration on tvOS with additional features that suit this platform. 

2. Why Should You Focus On App Store Optimization?

A critical app marketing strategy that you shouldn’t ignore involves app store optimization (ASO). Now, why is that? In simple terms, over 50% of users who choose to download an app do so by browsing through the App Store and Google Play. Thus, spend time and effort optimizing your app store page as you would your website.

There are several key ways to go about this that will bring about positive results. Firstly, come up with a catchy title and tweak your description so that these resonate with your audience. Make sure to keep these simple so that it’s easy for users to remember and understand what you’re conveying. Secondly, ensure that your icon and screenshots are visually pleasing and that your unique selling proposition (USP) is on point. Finally, keep a close eye on your metrics and tweak your storage page when necessary.

3. What Types Of App Marketing Work Best?

There are numerous ways to market your app, but you need to be careful about how you go about this. The type of app you make and the platforms you target will undoubtedly affect your app marketing strategy. Therefore, you’ll need to do extensive research before embarking on your marketing endeavors. Be sure to find out as much as possible about your target audience and competitors.

We’ve already mentioned the importance of ASO, which every app developer and marketer shouldn’t neglect. However, there’s more you can do to cut through the noise and get your app noticed. Start marketing early by publishing blog posts and creating videos showing how your app is coming along. A side benefit of this is that it allows you to gauge user interest and even receive feedback. Take things further by running polls and surveys to learn more about what features your potential audience wants.

Prepare both a physical press kit (PK) and an electronic press kit (EPK) to hand out to the appropriate groups, such as bloggers, influencers, and the media. These press kits should include a company description, staff bios, contact information, main features of your app, screenshots, relevant case studies, press coverage, and any awards received. Also, ensure that its graphic design is high quality and in line with your brand identity.

Distribute your PK to the appropriate parties at conventions and trade shows. And send your EPK via email or a file hosting service such as Dropbox. When approaching influencers and journalists, always establish rapport before sending your EPK in an unsolicited email. By reaching the right people in the industry, they’ll likely spread the word about your app to millions of potential users.

4. How To Encourage More Referrals?

Once you’ve launched your app, you’ll gradually start acquiring users and building up a fanbase. And it’s these loyal users that can potentially become ambassadors of your app. According to recent studies, approximately 83% of satisfied users would recommend a brand, but only 29% follow through. But that’s because most apps haven’t implemented the right tools to run a referral program. So, consider utilizing AI that identifies these loyal users and incentivizes them to refer your app to their friends and followers.

5. How To Increase Positive App Reviews?

Today’s users don’t have the time and patience to download or purchase lackluster or unappealing apps. Thus, they always read through reviews to decide whether or not to install yet another application on their smartphones. That’s why you must encourage your audience to leave a review after using your app. Include a pop-up notification that asks your users to leave a review and rating on your store page. If your app offers them a satisfactory experience, then it’s likely that they’ll leave positive reviews.

6. How To Improve Mobile App User Acquisition With Demos?

If you’re developing a paid app or subscription service, it becomes much harder to gain users. But you can sweeten the deal by offering a free trial or demo of your app, making users feel more confident to try it out on a whim. The trial version allows users to access all your app’s features for a limited period. Once the end of the trial period draws near, it notifies them to upgrade to the paid version so that they can continue enjoying the app’s key features.

7. What Are The Best Organic Mobile App User Acquisition Strategies?

Several effective organic mobile app user acquisition strategies can make a difference to your marketing endeavors. Start by leveraging all your social media channels by regularly engaging with your followers. Post engaging and relevant content that leads your audience to your store page. Furthermore, improve your website and SEO by creating articles, ebooks, infographics, and videos that provide value. Make sure to rank for the right keywords to drive traffic to your website and app organically.

8. How To Find Influencers To Test Your App?

Ideally, you want to find the right influencers and build long-term relationships with them. Not only will they promote your app to their followers, but they can also test your app and offer valuable feedback. Now, it’s relatively easy to find influencers on all social media platforms. But you’ll need to contact individuals that will actually be interested in working with you. Thus, only get in touch with influencers, which are in an industry or niche where your app will be useful.

9. Why Should You Create A Demo Video?

No app marketing strategy is complete without creating a demo video. Many users, particularly young adults in the 18-34 age demographic, enjoy watching YouTube videos. They prefer watching short and engaging videos instead of cable TV. Moreover, they’ve become accustomed to watching 30-second mobile ads and love to share videos on social media. That’s why it’s essential to create a short demo video for your mobile landing pages to drive interest.

Final Thoughts

When it comes to marketing apps and acquiring new users, it makes sense to utilize various methods. There’s no one-size-fits-all approach since your app, audience, and budget will largely determine the best course of action. Contact NS804 today to find out how we can help you acquire new users for your upcoming app.

Choosing the Proper Tech Stack

The tech industry moves at a rapid pace, meaning that hardly a month goes by without us hearing about a new tech stack or two. But since current trends in mobile app development encourage the adoption of newer technologies, it’s vital to make the right choice. After all, not all tech stacks are created equal, and there’s a notable difference between native and hybrid app development. We’ll take a look at six tech stacks and reveal when and where they should be used.

1. Purpose Of Choosing The Tech Stack

 

Current trends in mobile app development include the adoption of tech stacks that facilitate cost-effectiveness, efficiency, scalability, and speed. Tech stacks consist of frameworks, libraries, programming languages, and tools that aid the development process. Furthermore, one can find tech stacks for both front-end and back-end development. For example, React is a popular front-end JavaScript library, while Java is a widely-used programming language for back-end development.

2. React Tech Stack

 

React is a battle-tested open-source library that’s maintained by Facebook and various other companies and developers. It’s a web-based technology but has gained traction within the mobile app development space. 

React Native, in particular, is a wrapper that allows developers to code in JavaScript while rendering to the native APIs used by Android & iOS. It compiles all UI components into the native languages of the target platform, namely: Java or Objective C/Swift. However, all non-UI specific code remains in JavaScript, meaning that it’s a hybrid and not a native solution. Thus, it’s a good choice for easy deployment to both platforms, but with a possible performance penalty.

3. Java Tech Stack

 

It’s usually a good idea to approach custom mobile app development with the view of supporting both Android & iOS. But we understand that’s not always possible, and you may only want to support Android. In that case, it makes sense to focus exclusively on native app development by using a Java tech stack. Development can be done almost entirely with Android Studio and its SDK tools, which are powerful and well-documented. And since all code is in Java, expect optimal performance due to the language’s excellent memory management and multi-threaded capabilities.

4. Kotlin Tech Stack

 

Java isn’t the only game in town for native Android development. In recent years, we’ve witnessed the growing popularity of Kotlin, which seems like a natural evolution of Java. Created by JetBrains, a company behind many popular IDEs and development tools, Kotlin improves upon Java in several areas. It offers better security, cleaner syntax, enhanced thread handling, and is more lightweight.

Furthermore, Kotlin’s cross-platform capabilities make it a good candidate for iOS development too. Kotlin Multiplatform Mobile allows developers to keep all their business logic in Kotlin and only write in different languages for platform-specific APIs and UI. While Kotlin does save development time, do consider all potential hidden costs, especially when cross-developing.

5. Swift Tech Stack

 

Swift is Apple’s flagship programming language, which allows developers to target iOS, macOS, tvOS, and watchOS. It shares many similarities to its successor languages: C & Objective-C. However, Swift’s ease-of-use, modern features, and safety make it ideal for custom mobile app development on iOS. It also utilizes the renowned LLVM compiler that outputs optimized native code that takes advantage of Apple’s modern hardware. 

Keeping in line with current trends in mobile app development, Swift is supported by several IDEs and code editors. Apple’s own Xcode is a popular choice, but some developers prefer JetBrains’ AppCode or an open-source alternative such as Atom. If you’re targeting Apple devices, then Swift is the way to go due to its excellent performance and rich feature set. 

6. Progressive Web Apps Tech Stack

 

Progressive Web Apps (PWA) are a cross between mobile apps and mobile websites while functioning similarly to native apps. It’s a relatively straightforward and quick process to download and install a PWA from a website. But what makes PWAs so compelling is that they run within the browser but can be installed on the user’s device and then accessed from the home screen. 

They’re a good choice for custom mobile app development while avoiding some of the associated risks and pitfalls. Furthermore, developers can release their apps outside the walled gardens of the app stores. At NS804, we recommend native solutions for the best possible user experience, but there are cases where hybrid solutions have their place.