There’s much to be said about iOS app development. And that’s because it’s one of the most exciting and rewarding experiences afforded to developers and appreneurs. Not only has Apple created an awe-inspiring ecosystem with over a billion users, but they have provided developers with excellent tools to create their apps.
Apple’s Xcode IDE and Swift programming language allow talented developers to bring their ideas to life — ideas that can potentially change people’s lives for the better. But creating amazing apps is only half of the battle. It’s equally challenging to plan, design, market, respond to market demands, and attain long-term user retention.
Thus, it’s crucial to have a bird’s-eye view of the entire iOS app development process before forging ahead. No matter how fired up your team may be about the upcoming iOS project, it’s essential to have a clear picture of what to expect. After all, iOS apps cost a lot to develop and maintain, and you’ll want to avoid making expensive mistakes. Below, we take a deep dive into what you need to know before commencing work on your iOS app.
What It Costs To Develop And Market An iOS App In 2022
Developing an iOS app today is not cheap by any stretch. Expect to pay between $40,000 and $60,000 for a simple app and up to $100,000 for a native-developed app. And for a complex app, expect to pay $300,000 or more.
Then, you’ll need to consider the yearly costs of maintaining your app. The industry standard is about 20% of the initial cost of development. For example, if you’ve already spent $50,000 on your app, you’ll need approximately $10,000 per year to cover maintenance costs.
But in today’s highly-competitive iOS app market, developing an app and simply releasing it seldom leads to success. Without an effective marketing strategy, it’s unlikely that your app will reach its target audience.
It costs between $5,000 and $15,000 to conduct app market research and up to $5,000 for beta testing. If you hire a marketing agency, expect to pay up to $25,000 for each iOS app. And if you decide to work with influencers, you may pay between $10,000 and $18,000 per month.
Also, there are app action costs that further inflate the marketing budget. Average Cost Per Install (CPI) and Cost Per Action (CPA) hovers at around $3.50 per install or registration. But after attaining users, it’s vital to focus on user retention. An effective way to do this is with push notifications that increase user loyalty and reduce churn. Expect to pay between $30 and $250 per month for push notification services.
App Updates Increase User Retention
Apple always throws show-stopping events that delight its loyal fanbase and its competitors attempt to emulate. Savvy developers often capitalize on the fanfare of these events and whenever Apple introduces new hardware or app updates. These developers will tie their updates together with Apple’s to show their users that they’re staying ahead of the curve.
But app updates also act as a powerful marketing tool if used correctly. With each update, every developer gains another opportunity to engage and delight users. They can make announcements about their update via their App Store page, social media channels, and website. Furthermore, they can reach out to the press, bloggers, and influencers to inform their respective audiences.
If this update contains exciting and indispensable features, users will take notice. And may entice those that have never used the app before to download it out of curiosity. If the updated app meets or surpasses their expectations, it will increase the user base and drive further growth.
Ultimately, these updates show that the developer is invested in the app and cares about providing value to users. Moreover, these updates remind users that the app still exists and is evolving with their needs.
Respond To Increasing Security Demands
Compared to many of its big tech rivals, Apple has a reasonably good track record regarding security. That’s commendable, considering the increase in cybersecurity breaches recently. And with more people working online, there’s a greater demand for hardened security solutions that will protect users from hackers.
Apple has responded accordingly by implementing strong security protocols and taking the necessary steps to protect user data. However, Apple can only do so much to protect users. Developers should also do their part by closely following best practices for application security.
Also, it’s wise to develop apps based on iOS 15’s enhanced security features. These include iCloud private relay, Intelligent Tracking Prevention, HomeKit Secure Video, Mail Privacy Protection, Secure Paste, and Two-factor Authentication Code Generator (2FA), to name a few. And you can introduce these features in your existing iOS applications via app updates.
iOS users have come to rely on many of these features and Apple’s security standards. It’s also what keeps them going back to the App Store and confidently downloading new apps. Therefore, your iOS app development endeavors should always have a strong focus on security, especially when dealing with sensitive information and payment details.
AR & VR Present New iOS App Development Opportunities
Users always seek experiences that excite and inspire them. That’s why Augmented Reality (AR) and Virtual Reality (VR) present a golden opportunity for creative developers to shine. And with the recent announcements regarding Meta and the Metaverse, there’s greater interest in virtual worlds than ever before.
If you plan on creating an AR app for iOS, you may want to use Apple’s ARKit 5. It allows for the creation of impressive AR experiences in record time. Furthermore, it boasts advanced face tracking and motion capture features. And these are features that more businesses, educational institutions, and government agencies require for their apps.
Generally, there’s a growing trend of visually impactful apps reaching the market. Powerful tools such as Unity and Unreal Engine allow developers to create stunningly beautiful 3D visuals for their AR & VR projects. And with Apple’s rumored mixed reality headsets reaching the market in 2022, there’s never been a better time to explore this avenue.
Implement AI & ML In Your Latest iOS Apps
Artificial Intelligence (AI) and Machine Learning (ML) will play a significant role in iOS app development moving forward. Until now, AI & ML were nice-to-have features in many mobile apps. But that’s changing since various industries require scalable self-learning applications to thrive.
AI & ML are indispensable for automation, cloud computing, chatbots, data analysis, deep learning, and facial recognition, to name a few. And there’s hardly a business or government institution that won’t use one or more of these processes to function effectively. These entities require intelligent humanlike decision-making to integrate with all their existing systems while operating at the speed of a machine.
iOS app development continues to be fruitful for ambitious developers. But it’s important to embrace change and the many new opportunities that come with that. AI & ML, AR & VR, hardened security, and regular updates will play a crucial role on the iOS platform moving forward.
And it’s equally important to plan and budget for your latest iOS app, as development is on the pricey side. Contact us today to learn how NS804 can help you create phenomenal iOS apps within budget and on time.