Tag Archive for: iOS

App Store Submissions For iOS Developers (2024 Guide)

The App Store is undoubtedly one of the most successful digital storefronts ever conceived. And that’s proven by a barrage of App Store submissions, ultimately leading to approximately 36 billion iOS mobile downloads in 2024. Interestingly, Google Play’s 129 billion mobile app downloads overwhelmingly surpass the App Store’s download figures. But that’s due to the higher number of Android devices in circulation. 

Even with this notable difference, no appreneur, business leader, or developer should ignore the iOS marketplace. Consumers in the US and Western European territories prefer iPhones over all the Android alternatives. The brand recognition, better security, and premium quality of iPhones have won over these consumers over the long haul. 

Furthermore, App Store users spend more on apps via in-app purchases, premium app purchases, and subscriptions. Whether we like it or not, iOS users are significantly more valuable to appreneurs and businesses than their Android-using counterparts. Unfortunately, this has led to a degree of elitism within Apple’s user base, but it’s best to ignore this sentiment and focus on what it takes to succeed in the App Store. 

Creating a marketable and high-quality iOS app should always take precedence. It’s usually your second step after planning your app or your third step if you’ve already built a prototype or minimum viable product (MVP). 

But what do you do once you’ve completed your app — do you hand it over to Apple and call it a day? No, App Store submissions are a more complicated affair requiring about as much professionalism, foresight, and dedication as your app development procedures. You can’t cut corners if you want to enjoy a smooth submission process in 2024, so we’ve compiled this handy guide to help you succeed with your iOS app launches.

Why Are App Store Submissions So Important? 

Apple built its reputation by delivering a computing experience that often exceeds anything similar by rivals. The computing giant’s world-beating product design and no-nonsense approach to quality leave many competitors far behind or trying to emulate the Apple formula. In most cases, these competitors fail since Apple has amassed the resources and top talent to remain in the lead.

But Apple hasn’t set the bar high only for itself and the industry; it has set the bar high for you as well. If you want to partake in the Apple ecosystem — especially the highly lauded App Store — bring your A-game to make it worthwhile. While the App Store was once a place for newbie developers to launch their careers or try out all sorts of quirky app ideas, this is no longer the case. 

Like many popular digital storefronts, the App Store has no shortage of apps of varying quality. As is the trend with most app releases, the higher-quality apps do better while their low-effort counterparts languish behind.

Inevitably, the more successful apps bring home more revenue, which also benefits Apple since it charges a 30% commission on in-app purchases and subscriptions. However, Apple offers other rates for small businesses and the European Union (EU). In either case, Apple earns more from its chart-topping apps like Roblox, TikTok, and Uber. 

Not every iOS app will set the App Store charts on fire, and Apple doesn’t necessarily expect this from developers. But it does expect them to meet their significantly stringent app review guidelines. The App Store is much more curated than rival storefronts, so iOS developers must meet a certain quality threshold when making App Store submissions

Why It’s A Prerequisite To Join The Apple Developer Program? 

Apple wants you to deliver your best work, so they’ve created the Apple Developer Program to help you with all the ins and outs of the development process. Enrolling in this program is mandatory if you want to develop for Apple’s platforms and release your apps on the App Store. There’s an annual fee involved that will set you back US$99. Apple also offers a program for enterprises for a fee of US$299 per annum.

Do note that enrolling in this program is legally binding, and Apple expects the following from you:

  • Apple ID with two-factor authentication activated.
  • Full legal name and address, and you must be of legal age.
  • Provide a D-U-N-S Number if you enroll as an organization.
  • Your organization must be a legal entity and have a publicly visible website under a domain name registered with your company.  

What Are The Benefits Of The Apple Developer Program?   

Apart from allowing you to make App Store submissions, membership will grant you access to the following tools: 

  • The latest operating system (OS) betas and software development kits (SDKs): iOS, iPadOS, macOS, tvOS, visionOS, and watchOS.
  • Apple’s proprietary integrated development environment (IDE): Xcode. 
  • Additional tools to facilitate quicker and easier development: CreateML, Reality Composer, and Xcode Cloud.

The Apple Developer Program also includes the following services for better app integration and a more meaningful user experience (UX): 

  • AirPlay: Allows users to stream across all their Apple devices. 
  • CloudKit: Access Apple’s iCloud service to store all your app’s data.
  • Core ML: Easily implement the latest machine learning (ML) models into your iOS app.
  • DeviceCheck: This helps keep the services running on your app and devices safe from bad actors. 
  • Face ID and Touch ID: Allows users to access your app with safety and usability in mind.
  • Handoff: Allows users to work uninterrupted when moving from one Apple device to another. 
  • HealthKit: This feature regularly provides users with the most up-to-date fitness data on their iPhone and Apple Watch devices. 
  • HomeKit and Matter: Users can control all connected devices in their homes. 
  • In-App Purchase and Subscriptions: By implementing the StoreKit framework, it’s possible to unlock additional app features and content when users pay. 
  • Push Notifications: Inform users of the latest content updates and events to retain or increase engagement. 
  • Sign in with Apple: Make app and website access simpler for users by allowing them to sign in with their Apple IDs. 
  • System Extensions and DriverKit: Enhance app functionality and security with Apple’s wide range of extensions. 
  • WeatherKit: This handy framework lets users access up-to-date information to help them stay safe during rapidly changing and adverse weather conditions. 

What To Check Before Making App Store Submissions?

To ensure that all your App Store submissions proceed smoothly, be sure to follow the points in this checklist: 

  • Rigorously and regularly test your app for any bugs and crashes.
  • Provide accurate and comprehensive app information and metadata before submitting. 
  • Keep your contact details current so the App Review team can contact you when necessary. 
  • Ensure that the App Review team has full access to your app, so provide a demo account if it relies on having an account to access features. 
  • All your app’s backend services must be live when under review.
  • Provide additional documentation to detail all your app’s more advanced or cryptic features. 
  • Regularly refer to Apple’s development, design, and brand and marketing guidelines to ensure your app complies with all these. 
  • If you’re a European developer, review the guidelines and notarization for iOS apps in the EU. 

Which Safety Rules Does The App Store Enforce?

The App Store places user safety and satisfaction front and center. Thus, objectionable content of any kind isn’t welcome. To avoid failed App Store submissions, be sure to comply with the following rules: 

  • Don’t add discriminatory, distasteful, or offensive content to your app. Be mindful of any content that aims to harm, humiliate, or defame users of any specific race, religion, gender, sexual orientation, or ethnic group. 
  • Avoid content that aims to shock and disgust users. 
  • Cut out any realistic or overly violent scenes from your iOS app or mobile game. 
  • Pornographic imagery of any sort is unacceptable, and so are any so-called hookup apps that lead to exploitation, human trafficking, and prostitution. 
  • Provocative and falsified religious messaging is not allowed. 
  • No depictions of illegal behavior, drug usage, or dangerous use of weapons must appear in your iOS app or mobile game. 
  • Never submit an app with false features or information or attempt to trick or defraud users. If your app tries to prank users via calls or the SMS/MMS messaging features, then the App Review team will reject it. 
  • Don’t submit an app to profit from human suffering due to wars, terrorism, and pandemics. 
  • If your app relies on user-generated content (USG), make it easy to filter and block abusive users and objectionable content. Be sure to publish your contact details so users can notify you of any related issues.
  • If you’re creating a children’s app, you may submit it for the Kids Category under specific conditions. Your app must not entice children to make purchases or have any external links. 
  • As an iOS developer, you must protect user data and disclose which third parties you partner with that collect user data.

Why Performance Matters During App Store Submissions?

The App Review team first looks at the overall completeness of your iOS app. So, you must submit a fully functional app that includes all metadata, even during the pre-order phase. If you submit a demo, ensure that it fully showcases the functionality of the finished product. Never submit an app with placeholder content, text, and non-existent app and company website links. 

The overall performance of your iOS app is another aspect that the App Review team will scrutinize. To ensure you submit a relatively polished and bug-free app, you must beta test regularly before releasing it officially on the App Store. Use Apple’s excellent TestFlight SDK for beta testing, and ensure that you submit these builds to TestFlight App Review.

Keep in mind that you’re not permitted to offer any form of compensation to beta testers. Also, you may not release your iOS app to the public during the TestFlight process. 

A big part of App Store submissions includes the correct and accurate completion of app metadata. Never leave this task to the last minute, as there’s plenty of metadata you must carefully evaluate and complete. You must include an app description, privacy information, screenshots, and previews accurately showcasing your app’s core features.

Every time you update your app, you must include new metadata that reflects these changes. Never misrepresent your app and its features in any way, as you risk being banned from the Apple Developer Program if you’re deemed untrustworthy.

Be sure to test your app on several iOS devices to determine whether it runs well on a wide range of Apple hardware. Moreover, ensure that your app runs smoothly on the latest version of the OS (currently iOS and iPadOS 17). 

Which Factors Will Impact Approval Of An iOS App? 

The App Review team will expect your iOS app to fulfill the following criteria:

  • Smooth functionality: Your iOS app must perform flawlessly and work as detailed by the notes and documentation you provide. 
  • Overall usability: Ensure that your iOS app complies with the Human Interface Guidelines set by Apple. The App Review team wants to see a well-designed user interface (UI) with consistency on every page of your app. 
  • App accessibility: Make your iOS app usable for those with disabilities. 
  • Easy navigation: Use recognizable UI elements for the buttons, tabs, and gesture controls of your app. New and longtime iOS users should feel right at home when running your app for the first time. 
  • Satisfactory performance: Your iOS app must load quickly and be responsive at all times, regardless if it’s running on newer or older devices. Ensure that your app keeps battery drainage and memory usage to a minimum to avoid rejection by the App Review team. 
  • Tight security: Ensure that your iOS app complies with Apple’s guidelines regarding app permissions, data encryption, and privacy. 
  • Legal compliance: Your iOS app must comply with all relevant regulations, copyright, and trademark laws in your region. In some cases, laws applicable in other territories may impact your app, so seek legal advice if necessary. 

In Conclusion

If you closely follow the pointers we’ve provided, your App Store submissions should go smoothly in 2024 and beyond. Expect to hear back from the App Review team in about 48 hours after you submit your app. On the off chance of a rejection, the App Review team will provide feedback and guidance on what you need to fix before submitting again. 

But you can make life easier for yourself by partnering with a reputable mobile app studio. Contact NS804 today to learn how we’ll help you create iOS apps that will please the reviewers and your users! 

Mobile App Development 101: 13 Steps to Take

Mobile apps are growing by leaps and bounds, forcing entrepreneurs and enterprises to adopt new solutions in digital commerce. From communication, customer response, online payments, online ordering, and online shopping, mobile apps provide unlimited capabilities to enterprises.

Why Invest in a Custom Mobile App?

Beyond communication, customer service, and online payments, here’s why you should invest in a custom mobile app:

  • Security. Nowadays, customers are showing an inclination to online shopping, warranting the protection of their data, including personally identifying information and financial data. Doing this requires a secure solution to store and protect your consumers’ data.
  • Accessibility. Mobile apps are accessible because they’re available 24/7. Everyone owns a smartphone, making mobile apps the go-to option when shopping, paying, or conducting online transactions.
  • Customer service. Mobile apps are a great way to bolster your customer service, ensuring you connect and respond to your customers’ needs anytime and anywhere.
  • Competition. Customers are using mobile apps to shop and pay for services. This means that lacking a mobile app solution denies you countless opportunities to enterprises with one. In addition, enterprises with mobile apps stand to attract and retain more customers than those without.
  • SEO. Your mobile app improves your SEO rankings, leading to your brand’s growth and discoverability in platforms such as Bing, Google Ads, and Yahoo.

The above benefits underscore the importance of an app in the contemporary business landscape. Although developing a custom mobile app remains a priority to many enterprises, very few businesses know how to approach the mobile app development exercise.

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13 Steps to Developing a Custom Mobile App

In this article, I will walk you through the thirteen steps to take to develop your first mobile app.

1. Idea formulation

The first step to developing any meaningful app starts with a simple idea. This idea is sparked by a need. When faced with problems, we create solutions. Your mobile app development must start with a simple idea that will gradually develop into a fully-fledged solution to an existing problem. This idea will be your app idea, it will help you envision the type of app you want to develop, its features, and associated benefits.

2. Competitive market research

The second step to developing your app is doing extensive market research. The market research must focus on knowing your competitors, understanding your market positioning, knowing your competitors’ products and services; and what makes them unique. Competitive market research helps you identify positioning factors; these are factors that will set you apart from the competition. It’s only by knowing what your competitors have that you can build a competitive positioning.

3. Define your app features

When developing your mobile app, understand that fast and light apps are significant for a wide range of devices – smartphones, laptops, tablets, and even wearables. Fast apps refer to apps with a higher response rate while light apps refer to simple, lean apps that do not contain a whole load of features.

When defining your features, it’s important to pay attention to the following aspects:

  • Define the core features of all the competing apps
  • What are the specific features unique to each of the competing apps?
  • What features are missing from other apps?
  • Are there any specific features users find unique or exciting?

Answering these questions will help you pinpoint the specific features your app should have.

4. Create a wireframe for your app

A wireframe refers to the general strategy, layout, or plan your app will follow. From an app’s conception to its completion, the wireframe defines the strategy that will be followed. It’s a way of laying down your thoughts, feelings, and attitudes towards your app. It’s a way of communicating the specific feelings or values your app will convey.

To create a wireframe for your app, follow the following steps;

  • Configure a mobile frame. Choose a mobile frame with the features you’re planning to incorporate into your app. As a natural inclination, the structure should prevent you from packing too many features in a single screen.
  • Employ design patterns. Remember the primary priority in UX user design is familiarity. Users are likely to draw on previous interactions with a new product when they notice a recognizable user interface.
  • Scalability. Verify scalability by asking whether an iPhone 15 will display your app well. Scalability is the ability of your app to adapt to different screen types and screen orientations without losing its quality.
  • Develop a minimum viable product. A minimum viable product is a prototype of the actual product. It helps you test and evaluate your app’s product features before investing in the final product.

The wireframe helps you define technical specifications, including key functionalities and tools your apps will capture to deliver that superior user experience.

5. Choose the right platform and technologies

Two main factors will determine which platform to select – your target audience and your budget. Each operating system has its unique set of advantages and disadvantages you must consider when selecting.

  • For instance, building for iOS is a great choice if you’re looking for a platform with a broader appeal. However, iOS is more expensive than other platforms.
  • Android has over 2 billion users making it the most widely used operating system in the world. Creating for Android will give you better visibility and allow you to target a larger audience.

Selecting the right platform will save you money and allow you to target the right audience.

6. Developing the minimum viable product (MVP)

Now it’s time to start building your app immediately after you understand your target audience. When designing, consider a few key features:

  • Functionality: Check whether your app has all the key features and functionalities listed in the description, including social media functions, in-app purchases, and other features accessible through the website.
  • Speed: Your app’s user experience starts here. Ensure your app is as quickly as possible. You’ll lose 60% of your customers if your app takes more than 3 seconds to load.
  • User experience design: All software must have outstanding designs. However, having a beautiful app is not enough, your app’s user experience is critical. Your users must feel empowered to use your app. Make navigation easy, set clear graphics, appealing features, and an intuitive design.

The minimum viable product will help you identify specific features your app must capture.

7. Include animations and visual components

What distinguishes your app from the competition are the visual elements and animations. The visual graphics that appear in your app are the visual components. The movement and alteration of these visuals is what is called animations. You must include a few components in your app to make it stand out from the competition.

Some of the components to include are:

  • Branding: Your app must communicate your company’s identity. Ensure the imagery and theme of your app matches your brand’s identity and the color of your website.
  • Navigation: Your navigation should be simple, intuitive, and easy to use. Your users must locate what they’re seeking and finish their jobs without issues.
  • Social media: It must contain a social media interface to enable users to share their experiences with friends and followers on social media. If your app has a social component, ensure it has all the integrations required for different social media channels.

Incorporating these features will ensure your app stands out in a pool of apps.

8. App testing

App testing is the process used to examine an app’s usability, consistency, and accuracy. Please ensure to test your app before going live. Apps optimized for popular mobile OS configurations function better, allowing for a smoother user experience across different platforms.

Follow the following stages to test your app:

  • Documentation testing: This step of mobile app development starts with screen design, navigational components, and other crucial elements of an app. Before the app design begins, this step allows developers to correct any inconsistencies in the overall design, layout, and component selection.
  • Functional analysis: Functional analysis helps you test how your mobile app responds to the market standards. Keep the following components in mind when conducting functional analysis.
  • Usability evaluation: This evaluation step examines whether the user interface aligns with the industry standards. Usability testing allows comfortable browsing, ensuring your app users seamlessly use the app without any navigation issues.
  • Security examination: This step of testing examines whether your app’s security conforms to the security standards set by authorized bodies. It examines your app’s stance towards user privacy and security.
  • Certification testing: Certification testing examines whether your app conforms to industry standards, terms of use, licenses, and agreements. It also looks at whether the app adheres to all technical specifications of stores like Google Play, Windows, and App Store.

Testing allows you to map technical features and other specifications before launching the final product.

9. Deploy the beta version online

Every version can attract early adopters. Deploying the beta version allows your app to be discovered, which is a crucial step in making your app popular. Early adopters offer a wealth of insightful commentary on the advantages and disadvantages of your app. This allows you to make progressive changes and improvements based on user feedback.

10. App launch

After correcting any anomalies in the beta version, you can proceed to officially launch your app. In your app launch, target potential consumers, partners, and potential stakeholder groups (media, government, and private sector). Once you’ve launched your app, it’s time to debut it in the Google Play Store or Apple’s App Store, depending on the operating system you selected for your app.

11. Marketing Plan

Your app won’t be discovered unless it’s advertised and marketed to the relevant audiences and through the right platforms and channels. After the app launch, you can proceed to put together a small team of talented marketers, social media influencers, and advertisers. Design a marketing plan carefully detailing your marketing objectives, user goals, and overall adoption tactics. Remember to partner with influencers or celebrities to create visibility and attract new users.

Your marketing plan must incorporate the following steps:

  • Start with market research to understand similar apps in your market and their features.
  • Proceed to the target audience, identifying their needs, motivations, values, and user preferences.
  • Identify relevant market strategies, identifying approaches likely to work.
  • Set realistic and measurable goals and objectives, measuring your app’s performance and overall adoption and usability.
  • Select specific media channels and identify specific tactics, identifying which approaches are likely to work and which ones are likely to fail.
  • Set a budget and a realistic plan. The budget must incorporate the expenses for different marketing activities.
  • Collect metrics, including user behaviors, adoption trends, and feedback.
  • Develop a content plan and schedule, identifying which content you’ll post on specific days.

The marketing plan allows your prospective users and target market to discover your app, providing you with much-needed visibility, adoption, and retention.

 

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12. Constant improvements

After you’ve vigorously marketed the app to different audiences and platforms, now it’s time for constant improvements. The app development lifecycle allows for gradual, progressive improvements in the app’s overall design and functionality. Incorporate improvements, ensuring you scale your app depending on new improvements or new feedback in the market.

13. App maintenance

You must constantly check your app for bugs and outdated versions of product features. For instance, you may want to deploy a remote team of experts to assess and evaluate your apps. App maintenance prevents unprecedented attacks, enhancing your safety and that of your users. App maintenance helps you identify improvement opportunities while acting as a security safeguard against unprecedented cyber threats.

NS804 – Simplifying Your Mobile App Development

NS804 offers custom-built apps for enterprises of different sizes and industries. Whether you’re in hospitality, government, retail, manufacturing, or finance, we provide custom-built mobile app solutions.

Our expertise spans both iOS and Android with proficiency in different operating systems. We provide efficient, trusted, and transparent mobile app development solutions tailored to your needs.

In addition, our services cover both an app calculator and a minimum viable product, allowing you to accurately estimate how much it will cost and how precisely your app will function or perform before you invest in it.

Contact us today for custom-built Android and iOS apps.

The Ultimate Guide For iOS Mobile App Development Basics

Over the years, Apple has made iOS mobile app development increasingly accessible, especially for beginners. But that doesn’t mean it’s easy for anyone to jump in and start developing apps for the iOS platform from the get-go.

Firstly, every developer, even a beginner, should have a basic understanding of programming fundamentals. These are the basic building blocks of any cohesive program, which allow developers to create all types of apps, regardless of programming language or paradigm. 

Secondly, Apple introduced iOS almost 16 years ago, meaning it’s wise to have a reasonable amount of background knowledge of the platform. There’s plenty of legacy code and features that are impossible to ignore, especially when updating or porting older iOS apps.

And thirdly, iOS is constantly evolving, so it’s crucial to stay current with the latest developments Apple announces. That doesn’t mean only following Apple’s exemplary keynote presentations but also keeping updated on the latest API references, developer documentation, and tutorials. Now, let’s review several iOS mobile app development basics in our handy guide below.

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iOS Mobile App Development Basic Requirements

To develop and deploy iOS apps, you should own or have access to an Apple MacBook laptop, Mac Mini, Mac Studio, or iMac (preferably with the ARM-based M1 or M2 chip). While it’s possible to develop iOS apps on a Windows or Linux-based system, deployment requires a Mac running a current version of macOS. 

Furthermore, you’ll need to enroll in the Apple Developer Program before publishing your apps on the App Store. Apple imposes specific rules and standards and expects developers to meet their criteria for a fruitful partnership.

The Devices Of The iOS Ecosystem

In addition to a Mac system, it’s necessary to have access to the devices that you’re targeting, which may include the following:

  • Apple Watch
  • Apple TV
  • iPad
  • iPhone
  • Vehicle infotainment systems (via Apple CarPlay)

The devices you target will affect the type of frameworks and APIs you’ll use during development. For example, if you’re targeting infotainment systems, you’ll inevitably use the CarPlay framework. This framework will allow you to integrate features expected by car owners, such as audio, communication, EV charging, food ordering, navigation, and parking.

The iOS Mobile App Development Environment

For most iOS mobile app development purposes, Apple’s Xcode integrated development environment (IDE) should suffice. It’s pretty much the Swiss army knife of iOS development and probably the only IDE you’ll ever need for creating native apps.

However, if you’re developing augmented reality (AR) and virtual reality (VR) experiences, or mobile games, you may need a game engine as part of your toolchain. Unity and Unreal Engine are popular options, but you’ll need to download the Visual Studio, CLion, or Rider IDE too.

Programming Language Considerations

If you’re developing native iOS apps, Swift will be your go-to programming language. In addition, you’ll need to learn SwiftUI, which will allow you to create cohesive and modern user interfaces (UIs) across all Apple devices.

But we also recommend that you learn Objective-C, which is still in use today for iOS development. While we don’t recommend it (and neither does Apple) for developing modern iOS apps, you may need to update older apps developed with Objective-C, so familiarity with the language is a huge benefit. 

And if you use a game engine for your next iOS project, you’ll need to learn C# for Unity or C++ for Unreal Engine. Alternative game engines or frameworks may require that you have familiarity with other programming or scripting languages, such as Basic, GameMaker Language (GML), GDScript, Lua, JavaScript, Python, etc. Many game engines also offer a visual scripting component for beginners, but this often introduces a performance cost. 

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In Conclusion

If you’re new to iOS mobile app development, you may encounter difficulties and roadblocks along your app development journey. Even the initial stages of setting up your development environment could pose a challenge. That’s why it’s important to persevere and network with professionals in the industry to make headway. 

However, if you need to get your iOS app to users quickly and don’t have the confidence or skills to complete your project, it’s best to partner with a professional app development studio. Contact NS804 today to learn how we can help you transform your freshest ideas into a high-quality iOS app!   

What to Look for When Finding an iOS App Developer

Apple’s iOS is one of the most complex operating systems, not only in terms of usability but equally in terms of design. So, finding an expert IOS developer should be on your priority list if you’re looking to develop an iOS app for personal or business purposes.

Here are some factors to look for when finding an iOS developer.

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1. In-depth Knowledge of Swift 3.0

Swift 3.0 is a powerful programming language for developing iOS apps, whether for Apple Watch, Apple TV, or Mac. Swift 3.0, an excellent programming language created to give developers total freedom and flexibility, has superb syntax and it’s easy to use. Swift 3.0 is considered an intuitive and robust language for developing different sorts of applications for Apple’s diverse platforms – MacOS, TVOS, and watchOS.

Swift is rich and reliable, thus allowing developers to develop feature-rich and vigorous mobile applications efficiently and quickly. So, when searching for an iOS developer, it’s advisable to look for one proficient with Swift 3.0 programming language.

2. XCode IDE

Another factor to consider when hiring an iOS developer is their knowledge and proficiency in XCode IDE. Versatility in XCode is one of the most important qualities to look out for when hiring a developer.

An integrated development environment (IDE) harbors the essential tools required for debugging, interpreting, and compiling codes to simplify the app development process from beginning to end.

So, a comprehensive knowledge of XCode IDE is essential for successful iOS development.

3. Core Data

Apple and iOS users are brand-centric. They trust and are fully loyal to Apple devices and iOS applications. Core Data is essentially a framework that simplifies the development of data-driven apps. Core data simplifies the management of model objects.

An in-depth knowledge of the Core Data framework relieves the developer of routine tasks associated with object lifecycle management. In addition, Core Data significantly reduces the amount of code a developer writes. iOS developers can save data for offline use, save temporary cache datasets, and undo functionality on a single device.

Comprehensive knowledge of Core Data management is a requisite when hiring an iOS developer.

4. Memory Management

Essentially, Apple’s devices are sensitive to storage. That primarily means that an iOS developer must have comprehensive knowledge of memory management. Apple devices’ short-term memories rely on integrated RAM to store and manage data.

Apple’s operating system, iOS, dynamically decides the amount of memory allocated to each application. Any superior or experienced IOS developer must know that an iOS app might stop functioning once the system reaches or exceeds the allotted storage limit. Thus, any experienced iOS developer must know how to fix memory issues when called upon to do so.

5. Unit Testing

Apple has a function that evaluates or assesses how well an app functions. Great ‘unit tests’ are fast, functional, and fully isolated. For instance, when you design a calculator app and want to test the effectiveness of a given function – division, addition, multiplication, or calculus function – you might want to create a unit test function to ensure each feature works as expected.

In addition to verifying the effectiveness of an app’s function, unit tests can help prevent bugs. The ‘unit test’ tests the functionality of a function by using inputs to ensure they generate the correct outputs.

So, it’s critical to contract or hire developers who’re well acquainted with these ‘unit test’ skills to sufficiently test an app’s overall functionality and performance.

Skills to Look Out for in an iOS App Developer

Critical skills and requirements to look out for when hiring an iOS app developer include:

  • Spatial reasoning ability. Spatial reasoning ability is required when hiring an iOS developer. Ensure that your developer has the mental capacity to understand objects at varying scales and manipulate them mentally.
  • UI and UX proficiency. User experience (UX) design experts specialize in the aesthetics of an app, including its overall appearance and feel. UX experts enhance an app’s overall feel, look, and navigation to improve the overall user experience. User interface (UI) experts specialize in the app’s overall usability and functionality. UI experts ensure that your app functions as expected without buffers or delays in processing inputs.

So, an in-depth knowledge of UI and UX elements is necessary when hiring an IOS developer.

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NS804 – Simplifying iOS Design and Deployment

Did you know that NS804 simplifies the process of designing, developing, and deploying iOS apps? At NS804, we pride ourselves in superior IOS development solutions tailored to your individual and business needs.

4 App Development Mistakes To Avoid On iOS

If you’re a registered Apple Developer, you’ll likely want to minimize potential app development mistakes and create profitable apps for iOS. And while that’s a worthwhile goal, it’s also incredibly challenging. Apple may have delivered a phenomenal platform for developers and users, but they don’t make life easy for developers.

And that’s because Apple expects developers to adhere to their App Store Review Guidelines. Also, developers must familiarize themselves with Apple’s development, design, and brand and marketing guidelines. Not only is there plenty of documentation to get through, but it will likely take time to implement, especially if you’re new to iOS development. 

Moreover, there’s always a risk of making app development mistakes if you become too scattered trying to comply with these guidelines while attempting to create a great app. But you can accomplish your app development goals with these handy tips.

1. Focus On iOS Initially

If you have limited resources or little experience in mobile app development, focus on iOS for now. You can always port your app to Android and other platforms at a later stage. It’s better to laser focus on a single platform (iOS, in this case) if you’re working on your first app. This way, you’ll familiarize yourself with all the ins and outs of the iOS platform. 

And you’ll have the additional incentive to develop a native iOS app versus a hybrid app. Thus, you’ll have a better-performing app with a user interface (UI) and user experience (UX) that feels native to iOS.

2. Use The Right Development Environment

You’ll need an Apple Mac, Xcode, the iOS SDK, and an iOS test device to develop iOS apps. In most cases, this will remain your primary iOS development environment. But if you’re developing cross-platform apps or mobile games, you’ll need additional tools or alternatives to Xcode. 

For cross-platform apps, you may consider Visual Studio with Xamarin or Flutter with Android Studio. And for game development purposes, you may want to install Unity with Visual Studio or Unreal Engine with Visual Studio.

3. Learn Apple’s Application Programming Interfaces (APIs) And Frameworks

Developers unfamiliar with Apple’s APIs and frameworks often make crucial app development mistakes and end up with bugs and performance issues. So, take the time to learn the Metal API to access the graphics processing unit (GPU).

And learn the UIKit and SwiftUI to create impressive accessibility options, animations, controls, inputs, UIs, and views, to name a few. Be careful how you implement these frameworks, as they’ll impact your app’s structure, data, and resources. 

4. Implement The Latest Swift Features

Swift is Apple’s flagship programming language, and it’s constantly evolving. So, you should always use the latest version of Swift to access its latest features. As of Swift 5.5, it’s possible to write high-performance asynchronous code. And this results in more responsive apps, as data is parsed in a background queue while the screen refreshes.

The Bottom Line

Avoid app development mistakes that have the potential to derail your project. Always follow Apple’s guidelines closely, and become familiar with the iOS platform. Use Apple’s recommended development tools, learn the APIs and frameworks, and implement the latest Swift features. Following these simple steps will result in phenomenal iOS apps that engage users. Contact NS804 today to learn how we’ll help you make the most of the iOS platform! 

Which Comes First When Developing A Mobile App — iOS Or Android?

Should you choose iOS or Android for your next app project? Well, that largely depends on your goals. And that’s because these goals will help you determine which platform you should develop for first.

But you may have heard that it’s cheaper and faster to develop for iOS. And that’s true, but this is seldom a good enough reason to opt for iOS over Android. It’s better to consider the target audience and what platform they predominantly use. 

Ultimately, always consider where your app will likely succeed first. Below, we reveal a few handy tips to help you choose iOS or Android — but to do so wisely! 

1. When Developing A Premium App

It’s no secret that iOS users spend more on apps than their Android counterparts. Moreover, they prefer premium apps and are willing to purchase apps instead of watching ads like Android users. And that difference is significant, as users spent $85.1 Billion in the App Store versus $47.9 Billion in the Google Play Store in 2021.

So, if you’re planning on going premium with your next app, then iOS is the clear winner. The same applies if you’ll be monetizing via in-app purchases and subscriptions, iOS still leads the way here. But be careful with utility applications, as these tend to do better on Android and don’t engage iOS users as much.

2. Consider Your Target Audience

One of the most crucial factors that will determine whether you’ll choose iOS or Android for your upcoming project is your target audience. And then, you’ll need to determine their demographics, locations, and preferred platform.

Outside North America and most Western territories, Android reigns supreme, especially in the developing world. Android has a 72% market share, and iOS has 26% of the mobile audience. So, if you’re aiming for maximum downloads, especially with a freemium app, Android’s your best bet!

Since most Android users reside in low and middle-income countries, you’ll be reaching a diverse audience. And that means you’ll need to spend some time and money on localization.

3. Starting With iOS Or Android For Mobile Game Development

Between Apple and Google, the latter has historically been the more game-friendly company. But that’s slowly changing, especially after the introduction of the Apple Arcade subscription service. However, Google remains competitive with Google Play Pass and Instant Play games.

And then, there’s the wide variety of platforms and storefronts that Android reaches. Android apps and games run on Chromebooks, and Google Play Games (still in beta in some regions) now run on PC. Furthermore, the Amazon App Store, Huawei AppGallery, Samsung Galaxy Store, and several other stores host Android games. 

Thus, Android offers developers many more opportunities to reach gamers than Apple. And specific genres, such as arcade, puzzle, and racing games, tend to earn more as freemium titles, which suits Android perfectly.

However, if you want to be featured in the App Store, you may want to hold off on the Android version momentarily. The cool thing about the App Store is that it’s curated by humans who take an interest in titles that stand out. And if you provide them with a unique game that’s timed-exclusive, it’s possible to be featured, leading to many downloads and sales.

The Bottom Line

Both iOS and Android are fantastic platforms that offer developers plenty of solid opportunities. But you need to develop apps first for the platform that lines up with your goals closely. Avoid fanboyism and the hype surrounding a particular platform, and focus on the platform that will deliver the results you want instead. Contact NS804 to learn how we’ll help you deliver phenomenal iOS or Android apps to your users! 

The Best YouTube Video Downloader Apps For Mobile Phones

There are many good reasons why you’d want to track down a YouTube video downloader

Firstly, there’s content on YouTube that you’d like to store to watch later on. Secondly, if you’re a content creator, you may need to download trailers and promotional videos to edit and reupload later. And thirdly, you may need to show video snippets at a company meeting presentation. Instead of awkwardly searching YouTube to find those videos during the presentation, it’s better to have downloaded them beforehand.

But is it legal to download YouTube videos? The short answer is no unless you have permission from YouTube or the initial copyright holder of the videos. And the law is very stringent about this matter in the United States, the United Kingdom, and the European Union. However, you may legally download those with a creative commons license, public domain works, or copyleft videos. 

When companies release promotional videos and trailers, it’s best to visit their official websites. Here, they’ll usually make available a press kit for the media and content creators and often provide links to videos for use.

Now that we’ve got that out of the way, it’s actually possible to download YouTube videos without a dedicated downloader but with a few caveats. YouTube allows mobile users to download videos in certain countries and regions for up to 48 hours. If users want to retain these videos on their phones, they need to reconnect to a WiFi or mobile network within that 48-hour period. 

It’s hardly an ideal solution, so you’re better off finding a versatile YouTube video downloader. Therefore, we’ve listed several of the best apps in this category below.

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1. Dentex YouTube Video Downloader For Android

Developed by Samuele Rini, Dentex is available as an APK file from the developer’s GitHub site, so you’ll need to sideload it onto your device. You can also find it at APK Combo, APKPure, BestForAndroid, and Uptodown. But we recommend you download it directly from GitHub, as it’s easy to donate there if you’re happy with the downloader. 

And it’s definitely one of the better downloaders available due to its ease of use. The user interface (UI) makes it easy to search for videos, set the format and quality of the download, and view previously downloaded videos. Furthermore, it’s possible to extract audio snippets from the videos and subsequently convert these to MP3. 

However, it only supports Android 5.0 (API 21) or higher, which means those with older devices are out of luck. It’s also a little buggy, and videos won’t always download correctly or stop without warning. But its biggest letdown is that it’s unavailable for iOS — a missed opportunity!

2. iTubeGo

One thing immediately noticeable when running iTubeGo is how incredibly slick and polished it’s when compared to its counterparts. Undoubtedly, the development team behind this app has gone the extra mile to deliver a quality product. It’s free for Windows, Mac, and Android, but users can upgrade to the PRO version to unlock additional features.

Once again, there’s no iOS version, which is an oversight that the developers need to address. But what makes iTubeGo so compelling to make it in our list of best YouTube video downloader apps? 

Apart from being incredibly polished, iTubeGo also offers tons of download options. Not only can users download from YouTube but also from AudioBoom, Bandcamp, Bilibili, Coub, Dailymotion, Facebook, Instagram, Mixcloud, Niconico, TikTok, Twitter, SoundCloud, Vevo, Vimeo, VK, and more. 

Moreover, it features lossless technology that replicates the original video quality, regardless of its resolution. And it also has a 320kbps MP3 downloader, multiple format support, external SD card storage capability, batch downloading, and a smart link detection tool.

3. NewPipe

NewPipe is yet another Android-only APK download and is supported by donations. With over 6 million downloads at Uptodown, it’s a testament to its popularity and versatility. But what makes it so good when compared to other YouTube video downloaders available today?

For one, it’s incredibly lightweight at only 2 MB, making it resource-efficient. And secondly, it isn’t dependent on the Google framework or YouTube API, so it can function perfectly without Google Services. In a nutshell, it’s designed to run on any Android device (even a De-Googled phone running another operating system such as Calyx or Graphene) with privacy in mind. 

And if users need that extra layer of privacy, downloads and traffic can go through Tor (a browser renowned for its anonymous communication capabilities). Furthermore, it will run on Android TV and can seamlessly download videos or audio while having them play in the background. 

It doesn’t have any ads whatsoever, which should please most users. But since this is a one-man project, support isn’t the greatest. And the app does lack some of that polish found in commercial alternatives, so it’s not an entirely smooth experience. It’s known to suffer from occasional errors and unsuccessful downloads.

4. Snaptube YouTube Video Downloader & MP3 Converter

A common theme throughout this list is the lack of iOS YouTube video downloaders. It seems as if Android has the lion’s share of these apps, and iOS gets the crumbs. Well, that’s largely the case, and that’s due to Android being a more open system. And this allows developers the freedom to create apps that may not always be welcome in the App Store.

But iOS users shouldn’t feel disheartened as downloaders such as Snaptube more than compensate for the lack of options. While Snaptube isn’t exclusive to iOS, as it’s also available on Android, it does provide the functionality users want in a YouTube video downloader.

It’s similar to Dentax in its user-friendliness, making it a relatively simple process to search for and download videos. Also, it’s a simple process to set video quality or to choose to download the audio only. And apart from YouTube, it can also download directly from Facebook, Instagram, LiveLeak, SoundCloud, Vimeo, Vine, and many others. 

Other notable features include its dark mode, floating video player, and ability to run smoothly alongside other apps. Users can check their email or chat while Snaptube completes downloads in the background, which is incredibly handy. 

5. YMusic For Android

Music lovers who want to listen to their favorite artists found on YouTube no longer need to watch or download bandwidth-heavy videos. What YMusic does so well is play only the audio of any artist’s YouTube content. Thus, saving up to 90% of user data.

YMusic utilizes the last.fm service to quickly detect artist and album details on the fly. Then, it downloads the content as an MP3 or another format. Users can also easily customize the app’s UI and utilize its 81 color combinations. And since this app functions as a media player, it also boasts custom equalizers, gapless playback, and screen widgets.

And users that already use the YouTube app can quickly navigate to YMusic via the Share button. Overall, this is a straightforward app that makes accessing, downloading, and listening to music a breeze. 

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In Conclusion

Due to the legalities surrounding copyrighted content on YouTube, it’s not surprising that many downloaders aren’t available in the App Store or Google Play. But given Android’s open nature, many developers have made available their YouTube video downloader apps directly from their websites and various APK download sites. But we recommend you proceed with caution and only download and install APKs from trusted sources.

However, if you want to create a YouTube video downloader or a similar app that’s developed and distributed professionally, you need to partner with a reputable studio. Work with NS804, a mobile app development company with locations in Richmond, Denver, and Charlotte. Contact us today to learn how we’ll help you create phenomenal apps using leading-edge technologies!

Want To Develop iOS Apps? Here’s How To Get Started

Most developers — even those not involved in the mobile space — want to develop iOS apps. And that’s because Apple’s renowned ecosystem is world-class. And with the recently released iPhone Pro 14, consumers have access to one of the best premium smartphones in the market. 

Of course, iOS apps don’t only run on iPhones but also on Apple’s phenomenal lineup of tablets — the iPad range. And with the introduction of Apple silicon (system on a chip based on ARM architecture), it’s now possible to run iOS apps on the latest Mac computers with no porting necessary. 

So what does this mean for developers? It means that their iOS apps can run on a variety of Apple devices from a single codebase. And that’s profound because Apple users love to spend money on apps far more than Android users. Thus, if you develop iOS apps, you’ll be entering a very lucrative market. And while success is never guaranteed — you’ll never know if you don’t try!

But what if you’re new to the Apple ecosystem as a developer — how do you even get started? First and foremost, understand that Apple’s ecosystem is called a ‘walled garden’ for a reason. And that’s because it’s a closed platform, similar to Sony’s PlayStation and Nintendo’s Switch consoles.

And that brings us to our second point: you don’t have the freedom to develop iOS apps on whatever hardware you like or skirt Apple’s guidelines. Like it or not, Apple has a stranglehold on its platforms, down to the development process. But we plan to demystify this process and help you get started — the right way!

1. Purchase Original Apple Hardware

If you don’t already own an Apple MacBook notebook or a Mac/iMac desktop, you’ll need to purchase at least one that fits your budget. Preferably, choose one of the latest models that features the M1 or M2 SoC instead of an Intel CPU. Apple’s latest chips are more power efficient and also future-proof, so worth the investment. 

Now, you may come across instructional articles and YouTube videos that will show you how to build a Hackintosh — a cheaper and unofficial Mac/iMac clone system. As tempting as this route may seem, we don’t recommend it at all! You’ll need some PC-building skills, and the overall experience won’t be as smooth as using a genuine Mac once you’ve got your Hackintosh up and running. 

And no, you won’t be able to use a Windows or Linux PC to build iOS apps. But you can install Windows or Linux on a Mac and even develop apps for these operating systems. Moreover, you can install Android Studio on a Mac and develop Android apps, making it perfect for cross-platform development

You’ll also need to purchase at least one iPhone and an iPad for deploying and testing your app. And if you plan to release your app on Apple Watch and tvOS, you’ll need to purchase these devices too. Purchase the latest models of these devices, but it doesn’t hurt to have a few older models in the studio for backward compatibility testing purposes.

2. Enroll As An Apple Developer And Create An Apple ID

Now that you’ve rounded up all your hardware, you’re ready to become an Apple developer. However, we mentioned Apple’s closed platform earlier, and now you’re about to see why that’s the case. 

Apple offers an enrollment program, and it’s mandatory if you want to distribute your iOS apps. Furthermore, you’ll need to pay an annual fee of 99 USD for the Apple Developer Program and 299 USD for the Apple Developer Enterprise Program. Choose the program that’s right for your studio.

Also, don’t forget to create your Apple ID, as it’s necessary to authenticate yourself as the user and to download development tools from the Mac App Store.

3. Download And Familiarize Yourself With Xcode

After that, download Xcode — Apple’s official integrated development environment (IDE). You can get it from the Mac App Store or Apple’s Xcode developer portal. This suite includes a code editor, debugging tools, and the iOS software development kit (SDK). While there are many other IDEs available in the marketplace, we recommend you stick to Xcode if you’re only now starting out to develop iOS apps.

However, if you’re developing mobile games and using a game engine such as Unity, expect your development environment to differ substantially. But if you’re developing non-gaming and line of business (LOB) apps, Xcode will suffice. 

We recommend you spend time familiarizing yourself with Xcode before you start to develop iOS apps. And that’s to help you and your team to become more comfortable with using the IDE and all its features. Furthermore, check out the Xcode documentation, videos, and forums at Apple’s developer portal.

4. Learn The Swift Programming Language

Swift is Apple’s officially supported and preferred programming language for creating iOS apps. It’s quickly replacing the far older Objective-C, but some developers still use it to this day. However, we recommend you use Swift as a new iOS developer, as it’s easier to read and write and more type-safe. 

But how long will it take to learn Swift? If your team already has experience with any object-oriented programming (OOP) language, they’ll pick up Swift in a matter of days. But if they have little or no experience, it can take two months or longer to gain a basic level of proficiency.

5. You May Need To Learn C++ Or C#

If you’re planning on developing an iOS mobile game, you can use Xcode. But we only recommend this route if you’re making a small and simple game. And that’s because Xcode doesn’t offer the tooling necessary to make complex 3D games popular with today’s gamers. 

Instead, you should either use Unity or Unreal Engine to make a compelling game with stunning 3D visuals. If you go with Unity, which is the more lightweight game engine of the two, you’ll need to learn C#. And if you go with Unreal Engine, you’ll need to learn C++ or Blueprint Visual Scripting.

Overall, C# is easier to learn than C++, and even shares some similarities with Swift. And that means if you already know Swift, picking up C# will be a cinch. However, that doesn’t mean you should ignore C++, as it’s the lingua franca of the game development world. And apart from Unreal Engine, the vast majority of performance-oriented 3D game engines are either coded in C++ or have a C++ scripting component. 

Furthermore, if you need to develop a fast-paced game, such as a first-person shooter (FPS) or racing game, it’s preferable to code it in C++ to keep frame rates up. The problem with languages such as C# is that they use a garbage collector (GC) to avoid memory leaks. But every time the GC kicks in to clear unused objects in the memory heap, it can cause in-game stutters, which ruins the user experience. 

Of course, there are workarounds to avoid these stutters, but it’s still better to use a more performant language, such as C++. And given that C++ regularly outperforms managed languages such as C#, it’s the way to go for many use cases. 

In Conclusion

As we’ve revealed, it’s actually a relatively simple process to develop iOS apps if you’re just starting out. Initially, you’ll be faced with a high price of entry, especially if you don’t already own any Apple hardware. But once you have purchased this hardware, created your Apple ID, and enrolled in the developer program, you’re halfway done. Then, it’s a matter of downloading Xcode, familiarizing yourself with the IDE, and learning Swift. 

You may need to use other tools and programming languages if you’re creating mobile games, but this isn’t always necessary. Contact us today to learn how NS804 will help you develop iOS apps that engage users! 

Multi-Platform App Development Myths, Debunked

Sooner or later, every appreneur has to consider multi-platform app development. And that’s scary, given the complexities involved in such an endeavor. But are things really that bad, or are we jumping to conclusions — too soon? It’s a bit of both if we delve deeper into this subject.

Let’s start with the hard part first. Yes, multi-platform app development is challenging! Having to develop for Android and iOS concurrently means you’ll have to deal with the peculiarities of each platform. You’ll need to design, develop, and test your apps for a variety of hardware, feature sets, and screen resolutions. 

If you only focus on a single platform, your development costs and time-to-market (TTM) drop significantly. However, the number of your potential app users drops in tandem. It’s perfectly okay to release on one platform early on, especially if you’re testing the market with a minimum viable product (MVP). But if your MVP proves successful, there’s no point in limiting yourself to a single platform.

Moreover, there’s never been a better time to target multiple platforms. And that’s because today’s development tools facilitate this so perfectly. Most popular development suites make it easy to target Android, iOS, Windows, macOS, Linux, and even the Web — from a single codebase!

The same applies to game engines, such as Unity and Unreal Engine, which support the above platforms, game consoles, and even AR/VR headsets. So, if you begin with a multi-platform development strategy, it will give your app almost limitless potential. 

But we won’t stop there, as we’re about to debunk more myths about this subject matter below!

1. Multi-Platform Development Results In Buggy Apps

The quality of an app largely depends on the abilities of the developer. An inexperienced or negligent developer will produce shoddy apps, regardless of whether they target a single platform or several.

However, it’s not uncommon for a developer to release a flawless app for one platform and a substandard app for another. And that’s likely due to the developer having more experience developing for one platform over the other.

2. It’s Important To Have Platform Exclusivity

This only matters if a platform holder strikes a deal with you in advance so that your app appears exclusively in their store. In all likelihood, this won’t happen if you’re a new developer unless you’re creating a unique or outstanding app. 

And that exclusivity deal better be worthwhile to make up for the loss of revenue gained from supporting additional platforms. In most cases, it’s more profitable to take the multi-platform route. 

3. Targeting One Platform Allows For More Optimization

While this is true, it’s still not a valid excuse for supporting only one platform. A developer’s mindset should always revolve around optimizing apps proportionately across all platforms. And that’s because it’s never a good idea to treat users of a specific platform as second-class citizens.

Simply put, there are no better or lesser platforms. An experienced and reputable developer — such as NS804 — views all platforms and their users holistically.

4. Users Prefer Platform ‘X’ — So Why Bother With Others? 

Sadly, fanboyism and popularity contests cloud the tech space. Android and iOS fans like to debate online about their favorite platforms and can often sway opinion. And it doesn’t end there, as smartphone manufacturers will regularly tout their latest sales figures and build up hype.

All this may leave you in a precarious position where you’re second-guessing which platform to support. But don’t ever do this, and look at the truth that’s right in front of you instead! Both Android and iOS remain hugely popular, and this trend will likely continue in the foreseeable future. So do the smart thing and support both if you have the budget and technical capabilities.

5. Multi-Platform Mobile Apps Only Run On Smartphones And Tablets

This may have been true over a decade ago, but no longer applicable. Apple and Google have grown and enriched their respective ecosystems beyond smartphones and tablets. Today, both tech giants also offer wearables, smart TVs, and even in-car options.

Furthermore, it’s now possible to run iOS apps on Mac and Android apps on Chromebooks and Windows 11 — but with a few caveats

6. Apple’s Tools Make It Difficult To Target Other Platforms

There’s indeed some level of lock-in with Apple’s development tools. These tools work great when developing for iOS and macOS but are poor choices when targeting other platforms. However, developers don’t need to limit themselves to Apple’s development tools only.

Embarcadero, Google, JetBrains, Microsoft, and The QT Company all offer excellent development suites for multi-platform development. And most popular game engines are designed with multi-platform development in mind.

7. Monetization Can Get Messy With Multi-Platform Releases

It’s likely that you’ll implement different monetization strategies for Android and iOS. And the reason for this is that the user base for each platform differs considerably. Android users love free apps and don’t mind watching ads to unlock features. But iOS users prefer premium apps and don’t mind paying for them as long as they don’t have to deal with ads.

However, this isn’t necessarily a bad thing, as you’ll adjust monetization strategies during the lifecycle of your app in any case. So, don’t expect to keep everything uniform, as tweaking and experimenting are part and parcel of the app development process. 

8. Web Apps Make Multi-Platform Mobile Apps Redundant

That’s not true at all, as web apps can never replace mobile apps — especially native ones. And that’s because users expect apps to run quickly and smoothly on their devices. Unfortunately, the web app experience comes short unless it’s a small and simple app we’re talking about. 

But complex apps need to tap into the processing power of the devices they will run on, and not intermediary web technologies. 

9. It’s Difficult Making Games That Run Well Across Mobile Platforms

Making games is difficult — period! If you’ve decided to make mobile games, then you’ve signed up for a world of hurt. And that counts double if you’re making a 3D game with large levels and complex artificial intelligence (AI). 

But it’s not all doom and gloom, as modern game engines make life a lot easier for developers. These engines offer all the essential tools in a single suite to allow developers to hit the ground running. And cut down on development time, as it’s no longer necessary to worry about all the under-the-hood technicalities, which often hinder the game development process.

10. Maintaining Two Or More Codebases Isn’t Practical

If you’re developing native apps for Android and iOS, you’ll need to maintain two codebases. And that’s because your Android app will be written in Kotlin and your iOS app in Swift. And if you’ve decided to make a web app, you’ll likely code it in JavaScript, which means you’ll have to deal with three codebases. 

But if you can only maintain a single codebase, you can code it in C# if you require near-native performance on Android and iOS. Or use Dart and the Flutter software development kit (SDK) for creating robust cross-platform apps. 

And there are other options, such as the Ionic Framework, making it possible to build hybrid mobile apps using JavaScript or TypeScript. However, it’s not an optimal solution, as hybrid apps don’t offer the same performance as native apps.

The Bottom Line

Multi-platform development should always be a primary consideration for serious appreneurs and app developers. The days of releasing apps on a single platform are long gone, as users have embraced several platforms. Android and iOS lead the way in the mobile space, but with the growing popularity of dumbphones, more platforms will emerge that developers need to support. 

But we understand the challenges involved with developing and releasing apps on multiple platforms, especially for newcomers to the mobile app industry. That’s why it’s crucial to partner with an experienced and reputable studio, such as NS804. Contact us today to learn how we’ll help you create phenomenal multi-platform apps for the most relevant platforms! 

iOS Vs. Android: Which To Use?

When choosing the ideal mobile platform, we often jump into the common iOS Vs. Android debate. And that’s not necessarily a bad thing, as we should attempt to weigh the pros and cons of these two leading platforms.

But we know what some of you may be thinking: it’s a done deal, iOS is the better platform, and we should move on. After all, it’s no secret that iOS is the slicker and more user-friendly platform with many satisfied users worldwide. However, it’s wise not to rush to conclusions without investigating the Android platform rigorously.

Due to the open nature of the Android platform and the need to support devices from different manufacturers, the user experience isn’t as polished as on iOS. But Android presents developers and users with a few advantages unique to the platform. 

The ability to distribute and sideload apps on Android outside of Google Play is a boon for enterprises and open-source developers. Unfortunately, the same cannot be said about iOS, as Apple prohibits sideloading and app distribution outside the App Store.

Another benefit of Android is the sheer size of its global market share, which stands at 69.74% as of January 2022. And that’s not surprising considering the wide availability of cheap Android devices that appeal to users in developing countries. So, it’s an important platform that no developer that wants to target a global audience can ignore.

But there are many more considerations in the iOS Vs. Android debate that we need to look at in more detail. Below, we reveal what those are and how they may impact your choices as an app developer.

iOS Vs. Android: Don’t Allow Fanboyism To Influence You

We all have biases, and these often influence our choices in life. But these biases may prove detrimental, especially when making crucial business decisions. As an appreneur, developer, or business leader, you need to think clearly about the types of apps you plan to make and what platforms you wish to target. 

In most cases, the answer is simple: you will likely target both Android and iOS. But there are situations where you should target a single mobile platform. And the mobile platform that you ultimately choose should align strictly with your business goals.  

So what does this mean exactly? Ideally, you want to maximize the reach of your app by targeting the platform where it will likely find its target audience. 

Thus, your decision-making process should consist of reliable mobile platform statistics and rigorous research of your target audience. This may sound like a lot of work, but it’s well worth the effort to maximize your app’s success.   

And the last thing you should ever do is base your decision on platform fanboyism. Perhaps, you love Apple and all its products and can’t wait to develop an app for iOS. Or you’re the proud owner of high-end Samsung Galaxy smartphones and only want to target Android.

No matter how much you love a brand or product line, don’t allow this to cloud your judgment. Instead, put the interests of your business and users first!

1. Foldable Devices

The introduction of Microsoft’s Surface Duo and Samsung’s Galaxy Z Flip & Fold devices have revolutionized the smartphone space. And that’s because the additional screen real estate helps enhance productivity. 

Consider how much better apps such as Office 365 or Trello work on foldable phones than they do on standard smartphones. Users now have additional workspace to get work done far more efficiently. And that’s because they won’t need to scroll as much as they would on non-foldable devices.

So if you’re developing a productivity app that targets foldable devices, you’ve only got one choice — Android. Currently, Apple hasn’t released any foldable iOS devices, but they have announced the iPhone Flip. But there’s no set release date yet, though it’s speculated for a 2023 or 2024 launch.

2. Hardcore Gaming

Both Android and iOS are excellent platforms for gaming, especially for casual pick-up-play titles. But in recent years, there’s been an emergence of hardcore mobile games and gaming smartphones. 

Manufacturers such as Razer have been instrumental in pushing forward powerful devices that utilize high-end components. And that’s resulted in their devices featuring impressive GPUs and high refresh rates reaching 120Hz and beyond. Given their proficiency in manufacturing powerful PC gaming laptops, much of that know-how has gone into their Android devices. 

But what does all this mean for mobile gaming? Firstly, this shows that the mobile gaming market has matured significantly, as users crave experiences close to those found on PCs and consoles. And secondly, it’s the Android platform leading the way in hardcore gaming device choice and titles. 

However, this doesn’t mean you shouldn’t release a hardcore game on iOS. But you’ll need to target Apple’s flagship smartphones, as these have the specs capable of powering intensive games. And that’s a limited market segment given the high cost of these flagship devices.

3. Marketplace Diversity

When it comes to iOS, there’s no marketplace diversity as users can only download apps from the App Store. And from a user’s point of view, it’s great to have one convenient and secure place to get hold of apps. 

But things are different on the Android platform. Users can download from several stores, such as Google Play, Amazon Appstore, APKPure, Aptoide, and F-Droid. Furthermore, Huawei AppGallery and Samsung Galaxy Store cater to those using devices from the respective manufacturers. 

And given that it’s a relatively simple process to sideload apps on Android, there’s no need for an app store. Any developer can distribute their Android apps directly from their website or another channel.

The freedom to distribute apps in such a manner should appeal to developers that create custom apps for enterprises. Or even enterprises that want to install their in-house apps on employee phones without relying on any app store.  

4. Security Considerations

If you’re developing an app that needs to be on a more secure platform, then iOS is a good choice. Due to the closed nature and tight integration of iOS, it’s an operating system that offers higher security than Android. However, this doesn’t mean that iOS is hack-proof or not susceptible to malware and viruses. 

And given that Google and Samsung have gone to great strides to improve security, the gap between iOS and specific Android devices isn’t as wide as it used to be. But iOS still has an edge in the security department for the time being.

5. User Demographics And Engagement

Android enthusiasts may not like to hear this, but the hard truth is that iOS users are a lot more valuable. And that’s because iPhone users fall in a higher income bracket and spend more on apps. Not only that, but they also engage more with apps, especially in the entertainment and games categories. 

However, Google Play is where most new apps get discovered and downloaded at a higher rate. And generally, Android users prefer to download and engage with social apps such as TikTok. 

If you’re planning on developing mobile games or paid apps, iOS should be your first port of call. But if you’re launching a social app, you’ll find your audience on Android.

The Bottom Line

When we deliberate the iOS Vs. Android question, we’re often looking for an easy answer. We covered several of the most critical factors when deciding on a platform. And we pointed out where one outshines the other and where they’re almost equal. Therefore, you’ll need to consider all these factors and how they’ll line up with your upcoming app project. Contact NS804 today to learn how we’ll help you create stunning apps on either iOS or Android.