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5 Tips for iOS & Android App Development

Both iOS and Android have had an enormous impact on the business, entertainment, and tech sectors. And both platforms have been embraced by developers and users alike for over a decade. The good news is that the popularity of these platforms will unlikely diminish in the foreseeable future. Therefore, it’s still worthwhile pursuing app development and investing the necessary resources into applications that will excite users eager for new experiences.

1. The Latest Trends in App Development for 2021

 

Nobody can deny that 2020 was an eventful year, and much has happened in the app development space. Some of the latest trends in mobile app design include advanced animations, convenient voice search, robust aesthetic with rounded corners, and universal device UX.

But in 2021, expect app developers to kick it up a notch with improved design and powerful features. Some of the niceties users should expect; bolder and more colorful visuals, data-oriented design, embossed typography, Face ID integration, hand-drawn illustrations with more natural-looking graphics, and virtual reality (VR). Make sure to take advantage of these trends for your upcoming app to impress and retain users.

2. Supporting iOS and Android

 

In the second quarter of 2020, Apple led the US smartphone segment with a market share of 46%. Samsung came in at a close second with a 25% market share, with LG in third place at 12% and Lenovo Motorola at 7%. Generally, US consumers are satisfied with Apple’s and Samsung’s smartphone offerings. However, given Apple’s higher penetration in the US, you may want to focus on this platform initially to save on development costs if you’re targeting the American market exclusively.

But if you’re planning on releasing your app globally, then you’ll want to support Android. As of October 2020, Android has gained almost 73% of the global smartphone OS market. While it’s a compelling platform, it’s also incredibly fragmented. It’s challenging to offer all Android users the premium experience that they can get on Apple devices.

Unfortunately, most Android users don’t own powerful smartphones such as the Samsung Galaxy Note20, which can provide a comparable experience to the latest iPhones. The hard truth is that the majority of Android devices in circulation are cheap and underpowered. Manufacturers such as Alcatel, Huawei, and Xiaomi regularly release budget mobile devices for the lower end markets. Today’s high-end apps experience performance issues on these phones due to their low memory and weaker CPUs

3. Leveraging Results on iOS

 

Make the most of Apple’s popular platform with these handy tips:

Integrate easy payment options – If you wish to sell products, services, or in-app purchases in your upcoming app, then you should make the payment process frictionless. Integrate Apple Pay and express checkout functionality to make life easier for your users.

Engage users regularly – Ensure that your app has push notifications to notify users about the latest products, promotions, and updates. Better yet, segment notifications to target your users more effectively. For example, you should send notifications to active users, inactive users, and subscribers to make your messaging more personalized.

Gain and track app reviews – Your App Store Optimization (ASO) strategy will be a determining factor in the success or failure of your app. You’ll need to gain and track those vital appreneur system reviews from your users by implementing a Call-to-Action (CTA) and app review tracking API.

4. Leveraging Results on Android

 

Take your Androidapp development to the next level with these methods:

Utilize contactless payment options – Nowadays, many smartphone users enjoy the convenience of contactless payments. Integrate Google Pay and Samsung Pay into your upcoming app, and enable their respective Near Field Communication (NFC) features.

Implement Artificial Intelligence (AI) – With over 3 million apps in the Google Play store, it’s getting harder for new apps to stand out. But many successful and top-rated rated apps, such as Google Assistant and Swiftkey Keyboard, are renowned for their excellent AI.

Keep your app relevant – The Google Play algorithm doesn’t respond kindly to uninstalls and user churn. That’s why you should regularly send push notifications and emails to inactive users, encouraging them to try your app again after implementing features and optimizations that they want.

5. Finding the right partner for mobile app development

 

Developing an app that will find success on both platforms and showcase the latest trends in mobile app design is harder than it seems. However, you don’t have to go it alone if you find the right partner. Experienced developers such as NS804 can help you create an app that will cut through the noise.

Furthermore, we can craft an effective CTA that will convert users and gain those essential appreneur system reviews. We can also help out with nasty edge cases, such as dealing with an app rejection from Apple.

Unique Challenges Of Developing Both An iOS And Android App

Challenges of Developing Cross Platform

During mobile app development, developers face many challenges. Evidently, obstacles spring up throughout the entire journey. Generally, roadblocks and challenges pop up from the very beginning all the way to the end. Developing a mobile app is already a hefty task. However, that task becomes more complicated with more stipulations. In other words, the more robust a mobile app is – the harder it is to develop.

Developing an application that is cross-platform, for example, brings about a whole slew of development challenges. A cross-platform application is one that is functional on both the ios and the android operating systems. The reason so many developers prefer to build cross-platform applications is because of the market appeal.

In other words, offering the application to both android users and apple users essentially makes the marketing strategy much more inclusive and wide-spread. Essentially, this exposes the application to a much larger potential user-base and amplifies its chance for success. Improving an applications chance for success on the open market is significant, as the mobile app industry is already unbelievably saturated.

Therefore, one way to stand out, is to develop cross-platform applications that include the entire population of potential users.

Defining The Obstacles of Cross Platform

One of the main challenges of cross-platform application development is the coding language. Code is the structural building blocks that create enterprise applications, websites, and mobile apps.

Just like human language, however, there are various coding languages. The different languages apply to different operating systems. In other words, the difference between developing a mobile application for ios and android is no small difference. While the app functionality, look, aesthetic, and feel will end up being identical, the structural building blocks composing the applications are completely different.

Understanding that developing applications for both ios and android simultaneously is much more than a copy+paste type of activity, brings developers to the reality that developing functional cross platform applications takes a dedication to learning and mastering multiple coding languages.

On top of developing applications that are cross-platform and available on both ios and android, developers also need to build for various devices. Many applications are accessed from multiple devices, such as smartphones, laptops, and even tablets. This brings another slew of challenges into the development process as developers need to not only build for multiple operating systems, but also for varying screen-dimensions, and a wide spectrum of devices that consumers prefer.

Wrapping Up on Cross Platform Development

Cross-platform development is becoming the standard in app development. As both the ios and android markets are both soaring through the duration of the pandemic, it makes sense that app developers would want their applications to be as accessible as possible. This translates into taking the time to develop applications in multiple coding languages, and for multiple devices.

Get the help you need for cross-platform application development by visiting NS804 today. NS804 is dedicated to making mobile app development services more accessible than ever before. As a premiere source for information and knowledge on mobile app development, visit NS804 today and get in touch to start realizing your mobile app.

What Will Make the Users Happy? Five Key Elements of Great UX Design

As a mobile app developer, your goal, like everybody else, is to create the best app without spending too much of your time, effort, and money. The same goes for users who expect their apps to be responsive, quick, and efficient.

Thanks to the free market, competition has soared. The increasingly cutthroat market is unforgiving to companies that churn out boring and shoddy apps. To keep your head above the water, you need to pass the bare minimum requirements. One of these is having a highly responsive UX or user interface.

An intuitive UX is the backbone of any app. It focuses on structuring an app’s components and elements appropriately to enhance the user flow. If your app doesn’t prioritize the end-user experience, it won’t last for long.

The problem is that user needs and expectations have drastically changed during the past decade. The need of the hour is for app designers to anticipate these changes to stay ahead of the curve. Let’s cover the five basic elements that make up great UX design.

1. Simplify the User Journey

Users engage withmobile apps with a specific goal in mind, which they want to achieve in the shortest time possible. Apps that have a good UX simplify a user’s journey by saving their time.

Here’s the rule of thumb: if it can be simplified, then it should. The idea is to reduce the number of steps users must take to perform their intended action.

Apps with a good UX do this by presenting information in a clutter-free dashboard that provides a smooth navigational flow. Some of the key things to keep in mind include:

  • Linear design: Linear design gives users an idea about the time it will take to complete their task. It gives users the ability to complete one action at a time, which is important for consistency.
  • Progressive disclosure: This strategy manages the complexity of user information by only showing the vital pieces of information to users when they need it. The idea is to reduce the overflow of information on their screens.
  • Anticipatory design: This fairly new UX pattern seeks to create a delightful user experience by eliminating needless choices and responding to user needs one step before they express those needs.
  • Visually-rich content: Visually-rich content can captivate users, simplify navigation, and inspire users to explore further.

2. Organize Content

Try to organize the content so that it appeals to users. Your goal should be to ensure that nothing gets in the way of the user’s exposure to your app’s content. This means eliminating unnecessary distractions and any visual clutter, shining the spotlight on the essence of the message you want to convey. Visual cues such as contrasting colors for CTA links are good at guiding users from point A to point B.

Try to eliminate irrelevant information that only seems to get in the way. This allows users to effortlessly pick up on useful information.

3. Personalize the App

Personalizing an app can be a time-consuming task that is also overwhelming, but one that ultimately pays off. Recent trends are shifting from generic experiences to personalized experiences because the latter save time and get more user attention. Researchers from McKinsey found that businesses that deliver personalized experiences can boost their sales by more than 10%.

Advances in artificial intelligence and machine learning make this a walk in the park. Most companies do this by asking their customers to take style quizzes so they can obtain more information about their lifestyle and preferences.

4. Biometric Authentication

Many mobile apps are adopting biometric authentication because it minimizes the risk of getting hacked and makes it convenient for users to verify their identity. Moreover, biometric technology is becoming increasingly available because devices can recognize a person’s identity based on particular characteristics.

Instead of having a laundry list of passwords for different apps, biometrics allows users to verify their identity with fingerprints and even voice or facial recognition.

5. Minimize Data Input

Another important area of app UX is to minimize the amount of user input required. Most users have an attention span of less than 8 seconds, which leaves a very short window for designers. The more data a person must enter into an app, the more likely they are to abandon the app and move on.

It’s no big deal to fill out a form with three or four fields on a desktop, but expecting the same on a mobile app turns users away. Most apps do this by giving users the option to use one of their existing accounts (such as a Google, Twitter, or Facebook account) instead of signing up from scratch. The only thing users now must do is to tap on authorize access for a new registration.

Do keep in mind that some users are a little skeptical about linking their accounts and would rather take the time to fill out the form.

Are you ready to develop your app? We offer UX/UI design and development services with expertise in native apps for Android and iOS. Reach out to us on our website here!