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5 Tips for iOS & Android App Development

Both iOS and Android have had an enormous impact on the business, entertainment, and tech sectors. And both platforms have been embraced by developers and users alike for over a decade. The good news is that the popularity of these platforms will unlikely diminish in the foreseeable future. Therefore, it’s still worthwhile pursuing app development and investing the necessary resources into applications that will excite users eager for new experiences.

1. The Latest Trends in App Development for 2021

 

Nobody can deny that 2020 was an eventful year, and much has happened in the app development space. Some of the latest trends in mobile app design include advanced animations, convenient voice search, robust aesthetic with rounded corners, and universal device UX.

But in 2021, expect app developers to kick it up a notch with improved design and powerful features. Some of the niceties users should expect; bolder and more colorful visuals, data-oriented design, embossed typography, Face ID integration, hand-drawn illustrations with more natural-looking graphics, and virtual reality (VR). Make sure to take advantage of these trends for your upcoming app to impress and retain users.

2. Supporting iOS and Android

 

In the second quarter of 2020, Apple led the US smartphone segment with a market share of 46%. Samsung came in at a close second with a 25% market share, with LG in third place at 12% and Lenovo Motorola at 7%. Generally, US consumers are satisfied with Apple’s and Samsung’s smartphone offerings. However, given Apple’s higher penetration in the US, you may want to focus on this platform initially to save on development costs if you’re targeting the American market exclusively.

But if you’re planning on releasing your app globally, then you’ll want to support Android. As of October 2020, Android has gained almost 73% of the global smartphone OS market. While it’s a compelling platform, it’s also incredibly fragmented. It’s challenging to offer all Android users the premium experience that they can get on Apple devices.

Unfortunately, most Android users don’t own powerful smartphones such as the Samsung Galaxy Note20, which can provide a comparable experience to the latest iPhones. The hard truth is that the majority of Android devices in circulation are cheap and underpowered. Manufacturers such as Alcatel, Huawei, and Xiaomi regularly release budget mobile devices for the lower end markets. Today’s high-end apps experience performance issues on these phones due to their low memory and weaker CPUs

3. Leveraging Results on iOS

 

Make the most of Apple’s popular platform with these handy tips:

Integrate easy payment options – If you wish to sell products, services, or in-app purchases in your upcoming app, then you should make the payment process frictionless. Integrate Apple Pay and express checkout functionality to make life easier for your users.

Engage users regularly – Ensure that your app has push notifications to notify users about the latest products, promotions, and updates. Better yet, segment notifications to target your users more effectively. For example, you should send notifications to active users, inactive users, and subscribers to make your messaging more personalized.

Gain and track app reviews – Your App Store Optimization (ASO) strategy will be a determining factor in the success or failure of your app. You’ll need to gain and track those vital appreneur system reviews from your users by implementing a Call-to-Action (CTA) and app review tracking API.

4. Leveraging Results on Android

 

Take your Androidapp development to the next level with these methods:

Utilize contactless payment options – Nowadays, many smartphone users enjoy the convenience of contactless payments. Integrate Google Pay and Samsung Pay into your upcoming app, and enable their respective Near Field Communication (NFC) features.

Implement Artificial Intelligence (AI) – With over 3 million apps in the Google Play store, it’s getting harder for new apps to stand out. But many successful and top-rated rated apps, such as Google Assistant and Swiftkey Keyboard, are renowned for their excellent AI.

Keep your app relevant – The Google Play algorithm doesn’t respond kindly to uninstalls and user churn. That’s why you should regularly send push notifications and emails to inactive users, encouraging them to try your app again after implementing features and optimizations that they want.

5. Finding the right partner for mobile app development

 

Developing an app that will find success on both platforms and showcase the latest trends in mobile app design is harder than it seems. However, you don’t have to go it alone if you find the right partner. Experienced developers such as NS804 can help you create an app that will cut through the noise.

Furthermore, we can craft an effective CTA that will convert users and gain those essential appreneur system reviews. We can also help out with nasty edge cases, such as dealing with an app rejection from Apple.

Must Know Mobile App Design Trends For 2021

Every appreneur needs to embrace the latest trends in mobile app design to stay ahead of the curve. Technology always brings about exciting developments that set the tone for the coming years. If we study the mobile app design trends for 2020, we concur that mobile apps have matured and become refined. However 2021 promises a lot more than just refinement, as we’ll reveal below.

1. Latest Trends In Mobile App Design

 

With the year coming to an end, we’ll quickly go over the mobile app design trends for 2020. Even though it was a tumultuous year, technology continued its evolutionary path. We all had the opportunity to enjoy advanced animations, convenient voice search, enhanced aesthetics, personalized dashboards, and universal device UX in our mobile apps. So, it wasn’t an entirely terrible year for either developers or users.

But what mobile app industry trends do we have to look forward to in 2021? We can expect further improvements in aesthetics and UX design, with better layering and use of art assets. But beyond the enhanced visual elements, mobile app technology will take another leap forward.

Further AI integration, adoption of mobile commerce, growth of 5G, improved security, marketing via instant apps, and more cloud-based storage options will define app development in the coming year. Furthermore, the number of target platforms will grow due to the gradual adoption of foldable and wearable devices. While the mobile app design trends for 2020 proved beneficial, we’re incredibly excited about what 2021 brings forth.

2. Incorporate AI Into Apps

 

AI has become commonplace in many mobile applications in recent years. But like all good mobile app industry trends, we can expect further adoption of AI in 2021. And there’s a good reason for this, considering that AI enhances a wide variety of useful applications.

Think about the apps that make your life easier and how they automate mundane tasks. Whether it’s autocorrecting your text, becoming your digital assistant, or sorting large data sets, AI has become an integral component. Be sure to incorporate AI into your upcoming apps to provide users with the functionality they crave.

Furthermore, you can enhance existing features with AI. For example, you can improve an app’s UI with the addition of conversational AI, which notifies users about new products and services based on their behavioral patterns via the UI.

3. Consider The Growing 5G Trend

 

We’re right on the cusp of the wide adoption of the fifth generation of cellular technology (5G). And it’s quite a big deal because it will radically transform all industries on a global scale. From the communications industry through to the farming sector, 5G will help solve many real-world problems.

But what does this mean for mobile users and developers?

Users can download high definition movies at rapid speeds and stream immersive gaming content that would only run on powerful devices. Undoubtedly, this presents opportunities for developers to create more engaging applications than ever before. Developers can now deliver compelling AR, VR, and XR experiences without worrying about network bottlenecks.

4. The Rise Of M-Commerce

 

It’s no secret that e-commerce has changed consumer purchasing habits forever. But it won’t end there. Many mobile users realize that they can enjoy the benefits of online shopping directly on their smartphones. And the statistics from the US market show a lot of promise about the future of mobile commerce.

According to Episerver, 53% of US consumers use their smartphones to shop online. And according to Statista, almost half of consumers prefer to conduct product research via mobile retail apps, while Emarketer expects US mobile commerce sales to reach $432.22 by 2022. Savvy developers should implement the latest trends in mobile app design for their upcoming m-commerce solutions.

5. Increased Interest In Folding Devices And Apps

 

The recent releases of the Microsoft Surface Duo, Moto Razr, and Samsung Galaxy Z Flip have certainly raised eyebrows. These devices offer their unique take on the much desired folding capability, which enhances mobility and versatility.

Developers have started optimizing their existing mobile apps to take advantage of these foldable screens. But many users will probably delay buying folding smartphones until they’re cheaper, slimmer, and more durable. However, we should expect improvements in 2021 that will entice users to make the jump.

6. More Cloud-Based Storage

 

One of the most common mobile app industry trends involves cloud-based storage. While cloud storage is hardly new, this doesn’t mean that it won’t be relevant in 2021. Developers will continue to rely on the cloud to sync and store data for their mobile applications. Moreover, users enjoy the convenience of cloud storage, which allows them to use the same apps on various devices without losing their work once they switch to another device or run out of power.

7. Improved App Security

 

With an ever-growing number of users relying on banking and m-commerce apps, it’s essential to improve app security. And with the increased frequency of data breaches, users have become more discerning about what apps they’ll download. That’s why developers need to implement cryptography, encrypt their source code, perform security checks, reduce sensitive data storage, and secure the backend to mitigate security issues.

8. Marketing With Instant Apps

 

Android Instant Apps have increased in popularity because they allow users to try out apps without downloading them. All a user has to do is click on a web link on Google Search to open an Instant App. Furthermore, users can conveniently share pages from an Instant App via social media, which opens a ton of marketing opportunities.

Businesses operating in competitive markets can leverage Instant Apps to sell products and services due to their seamless nature. Apple’s iOS 14 introduces App Clips, which offers similar functionality to Android’s Instant Apps.

9. Designing For Wearables

 

When considering the latest trends in mobile app design, we can’t help but think of wearables. Nowadays, many people wear smartwatches such as the Apple Watch, Fitbit, and Samsung Galaxy Watch, to name a few. Even traditional watchmakers such as Fossil have introduced their own range of smartphones. And while Apple leads this market segment, we can expect Android smartphones to grow in popularity during 2021.

These wearable devices present many opportunities for developers to engage users in unique ways. After all, these users choose wearables because they like to stay connected while exercising, running, and swimming. They want to receive calls, messages, and social media notifications, even when they don’t have their smartphones nearby. Thus, developers should add functionality that facilitates ongoing communication for smartwatch owners in their upcoming apps.

In Conclusion

Mobile app industry trends present new opportunities and challenges for developers. 2021 promises to bring a plethora of exciting trends that we’ve covered in detail above. Contact us today to learn how NS804 can help you create mobile apps that engage and enthrall users.

The Age of The Appreneur

What is an Appreneur?

With more and more entrepreneurs focusing on mobile app development, coming up with the term appreneur was almost too easy and already feels natural. Appreneur is a term for any entrepreneur who built a mobile app as their business. This includes main stake holders in mobile app development companies, early investors in mobile apps, and the like.

There are plenty of household entrepreneurs that could be classified as an appreneur. Co-founders of Uber, Travis Kalanick and Garrett Camp, serve as a pair of examples, Jeff Bazos, even with as much bad press as he receives, could be considered an appreneur through the creation of his Amazon empire. Bazos has successfully built a competitor to Netflix and Hulu, while also being the most popular e-marketplace around.

Also competing with grocery stores through their WholeFoods partnership, Amazon has an impressive run as a serial appreneur. Prolific early-investor and content creator, Gary Vaynerchuck could also be considered a serial appreneur as an early investor. Though his energy is often intense, his atmospheric enthusiasm for competition in the marketplace is refreshing.

The point Vaynerchuk makes is that there shouldn’t be a need to tear other people down in the pursuit of any venture. Yet that shouldn’t limit anyone’s growth potential. The sentiment is healthy competition, and an emphasis on strong brand reputation.

The Rise of The Appreneur

Appreneurs have been around for the better part of two decades, harking back to the turn of the century, bulky box-monitors, and the creation of Apple, a behemoth tech company and mobile app developer that exists in a tier so far above the rest; it’s actual competition is few in number and the market is considered by some to be an oligopoly. One competitor of Apple is of course, Google. The two pioneering tech and mobile app companies have provided some of the most incredible technological innovations in history, and each continue to dominate the mobile-app market. That said, history shows that all empires fall eventually, and who’s to say an app being developed today won’t rise to the challenge down the road?

With Apple and Google leading the way, they pave the path for other developers to enter the race through their platforms or mobile app stores. Simultaneously driving popularity to mobile apps and gaining organic traffic.

Facebook, Snapchat, Instagram, Zoom and TikTok, Uber, Skype, and countless other mobile app companies have been started by an individual appreneur, or a small group of appreneurs, before there was even a word for it. Today, mobile apps are seeing a huge growth in popularity as COVID-19 changes the way business is conducted, and how people conduct their day-to-day lives. With record first-time downloads across the Apple app store, and the Google Play store, the mobile app market is thriving in a time of economic uncertainty.

As interest rates approach 1% and even lower, budding appreneurs who have been procrastinating on developing their mobile app have an extremely rare opportunity to enter a thriving market within an otherwise suffering marketplace, which offers a significant amount of upside.

There are appreneurs in every market, and every industry, as technology and mobile apps have become a staple in business practices across the globe. To find out more about NS804 mobile app development, contact us, there’s no better time to develop than right now.