The mobile app development and design process can become complex if you rely on disparate teams or freelancers to create your app. But if you work with an experienced development studio, such as NS804, it’s a streamlined process. At least, that’s the case on your end. Even so, it’s still crucial to understand what this entails to best plan your next move.
And whatever you do, you’ll need to consider your mobile app design process from the get-go and in its entirety. Don’t write a single line of code or start hiring developers without doing the following first!
Start By Asking The Hard Questions
You may have formed a mental picture in your mind’s eye of what your app will look like and how it should function. Moreover, you may be using a popular app that’s left a good impression and want to emulate its better qualities.
But is it wise to invest time and money in an app based on the above criteria? The short answer is a clear no!
Instead, you need to identify what problem your app aims to solve. You can start by asking yourself what problem you’ve faced in your daily life and how an app could solve it effectively.
But don’t stop there. Ask a series of questions that will help you identify all the possible pain points users may encounter and how your tentative app will solve all of these. And while this seems simple, it’s the first and most vital step in the mobile app design process, so don’t ignore it.
Design Your App
Now, it’s time to design your app, but it will likely take the form of wireframes, a series of 2D diagrams that act as a blueprint. And you’ll ignore elements such as colors, fonts, graphics, and styling for now.
However, you may need to build a more elaborate prototype if requested by stakeholders before they greenlight the app’s development. If that’s the case, you’ll likely spend more time on the prototype’s user interface (UI) and user experience (UX).
But you also need to understand that app design never ends, as it’s an iterative process. Thus, you’ll do this near the beginning of the mobile app design process and whenever you give your app a UI/UX refresh.
Conduct Market Research And Competitive Analysis
At this point, you have a vague idea of what form your app will take. But you’re still unsure if there’s a market for your app. And even if there is, you don’t yet know what will make it appealing to users. Furthermore, your brand positioning strategy and business considerations will impact the direction of your app.
So, you’ll need to conduct market research and competitive analysis that help answer the following questions:
- What pain points are users regularly experiencing?
- Does my app address these pain points?
- What will make my app appealing to these users?
- What market am I entering? (e.g., entertainment, productivity, social)
- How competitive is the market segment that I’m entering?
- What are the top performing apps in my category?
- What makes my app better than these top performers?
- What sets my app apart from those released by competitors? (not necessarily top performers)
And you can take things a step further by building user personas and asking the following questions:
- What type of person will use my app?
- Where does this person live?
- What are the demographics of this person?
- What pain points does this person regularly experience?
- What are this person’s likes and dislikes?
The Bottom Line
Whether you’re an appreneur or an organization releasing your first or hundredth app, you always start with the mobile app design process. And that’s because you need to know how your app will look and function early on.
Furthermore, you need to know whether your app truly addresses users’ needs and if there’s a sizable market that will make it feasible. Contact NS804 to learn how we’ll help you create best-in-class apps by following tried and true practices!