Tag Archive for: App Design

Overcoming App Store Visibility and Credibility Challenges

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In the dynamic world of mobile applications, the challenges associated with app store credibility and visibility are becoming increasingly formidable. As the mobile app marketplace becomes saturated with apps looking for users’ attention, mobile app developers are faced with the challenge of creating apps that stand out from the competition; and are perceived as trustworthy by users.

App Store Visibility Challenges

With millions of apps across various platforms, the sheer volume of countless options can overwhelm users and make it hard for developers to carve out a path for their unique creations. The saturation of apps heightens competition in the marketplace, making it difficult for well-designed apps to gain market visibility.

Another crucial factor affecting app store visibility and credibility is the app store algorithm and rankings. App store algorithms play a pivotal role in determining the visibility of an app. The algorithms may include download numbers, ratings, and user engagement. Understanding these algorithms and finding a way to strategically optimize your app to directly engage with them is a complex undertaking. However, failure to do so can lead to your app becoming invisible and languishing in obscurity.

 

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The Significance of Addressing Visibility and Credibility Concerns

The significance of overcoming the challenge of app store visibility and credibility cannot be overstated. The success of an app is intricately tied to its discoverability and the trust it garners from its users.

The first significance of addressing app store visibility is market survival. In a highly saturated market, visibility is almost synonymous with survival, making it important for developers to develop applications that stand the test of time and are easily discoverable by potential audiences.

The second significance is user trust and reliability. Credibility is the bedrock upon which user trust is built. Users are likely to engage with apps that not only meet their needs but which exude reliability and credibility. Addressing credibility issues is paramount in establishing and maintaining trust, encouraging positive reviews, and fostering user loyalty.

Last but not least, addressing visibility and credibility issues will help apps realize their full potential. A well-designed and innovative app deserves the opportunity to reach its full potential. By overcoming visibility and credibility challenges, developers unlock the full potential of their apps, allowing them to reach a broader audience, increase downloads, and ultimately lead to success.

App Store Visibility Challenges

Market Saturation

The proliferation of mobile mobiles, tablets, and computers has led to a corresponding increase in the number of mobile applications, leading to a competitive digital landscape. The interconnectedness of the digital landscape, characterized by the proliferation of mobile phones and the exchange of information, continues to create a competitive landscape for mobile app developers. Developers now face the challenge of creating unique and valuable applications while creating creations that stand out in a sea of alternatives. The growing number of mobile applications makes it harder for a single application to capture the attention of potential users.

Proliferation of Similar Applications

Beyond the sheer quantity of mobile applications, there’s a noticeable trend of similar apps in the market or simply apps that share similar functionalities and service similar purposes. As certain app concepts gain popularity, numerous developers are entering the market with similar sets of devices, creating a crowded market for similar types of applications.

For instance, health apps as well as wearables used to count heart rates and predict blood pressure levels and blood glucose levels. There has been a proliferation of similar e-health applications, posing a challenge for developers trying to differentiate products that capture a distinct market or user base.

App Store Algorithms and Rankings

App store algorithms and ranking highly influence an app’s visibility and credibility. Algorithms are complex and evolving systems that determine the visibility of an app in an app store. The algorithms take into consideration a wide range of factors to determine an app’s quality, relevance, and popularity. Understanding the nuanced intricacies of algorithms is crucial for developers aiming to optimize their apps for maximum visibility.

Factors Affecting an App’s Rankings

  • Downloads and installations. The number of downloads an app accumulates is a crucial factor influencing its ranking in the app store. Higher download numbers signal user interest and untapped opportunities, contributing to an app’s visibility.
  • User engagement. How users interact and engage with mobile applications, including in-app activities, frequency of use, and session duration, directly impacts an app’s rankings. Apps that engage users are highly favored by search algorithms.
  • Ratings and reviews. User reviews and ratings play a pivotal role, influencing both user trust and search algorithms. High ratings and positive reviews not only attract users but also help the app rank favorably in the app store. Positive reviews influence users, creating significant traffic that influences the algorithms to favor a specific app.
  • Retention rates. Apps that retain users over time are significantly favored by algorithms. A high retention rate indicates an app provides ongoing value, leading to better visibility.
  • ASO. The strategic use of keywords in metadata, descriptions, and app titles is critical for aligning with search queries. The app store relies on search queries, making app store optimization a key part of your app’s visibility.

Navigating these challenges requires a multi-faceted approach that combines innovative app design, strategic marketing, and a solid understanding of the factors affecting an app’s visibility.

Strategies for Improving App Store Visibility

App Store Optimization

1. Keyword research and optimization

Keyword research is the bedrock of effective app store optimization. By understanding the words and phrases users use when searching for apps online, developers can strategically incorporate relevant keywords in their app’s metadata – including tags, titles, and descriptions. Optimizing these elements not only enhances an app’s visibility in the app store but ensures it aligns with the needs and preferences of potential users.

2. Compelling app visuals and descriptions

Beyond app store optimization, visuals and descriptions play a pivotal role in the app’s overall appeal and value proposition. A compelling app description must succinctly describe the app’s features, functionalities, benefits, and uniqueness. High-quality visuals, including screenshots and images, provide users with a preview of the app’s interface and overall functionality. Combined, these features create a compelling first impression, encouraging users to explore further and improve the download rates.

Social Media and Online Presence

1. Social media platforms

In the age of digital connectivity, social media platforms play a pivotal role in expanding an app’s reach. Developers must leverage platforms such as LinkedIn, Twitter, Facebook, and TikTok to create a robust online presence. Targeted advertisements, regular updates, and engaging content can drive awareness and direct traffic to the app. Social media also represents a good platform to engage users, collect feedback, and build brand identity.

2. Building an online community

Establishing and fostering an online community of users can foster a sense of belonging among users. Platforms such as dedicated app communities, forums, and well-moderated discord servers provide a space for users to share experiences, seek assistance, and discuss the app further. Engaging with the community not only reinforces user loyalty but also helps generate organic word-of-mouth promotion as satisfied users become advocates of the app.

Influencer Marketing

1. Collaborating with influencers

Influencer marketing is a potent strategy for reaching a wider audience through trusted voices. Identifying influencers whose following aligns with the app’s target audience is crucial. Collaborating with influencers – or individuals with a significant following on LinkedIn, Twitter, Facebook, and YouTube – can lead to authentic endorsements that resonate with the app’s target audience.

2. Influencer channels

Once influencers are identified and selected, developers can provide them with early access to the app or collaborate on creative promotional campaigns. Showcasing the app through influencer campaigns gives potential users a first impression of the app’s features and benefits. Influencers provide tutorials, reviews, and testimonials, lending credibility to the app and encouraging their followers to download.

It’s important to note that implementing these strategies creatively and holistically contributes to a creative strategy for improving your app’s visibility. Combining the technical aspects of ASO with social media positions an app for greater discoverability in the app store market.

App Store Credibility Challenges

1. Positive and Negative Reviews

User ratings and reviews wield substantial influence over an app’s credibility. Positive reviews act as powerful endorsements, building trust among users and encouraging downloads. On the other hand, negative reviews can cast doubt and deter users from an app’s quality. The cumulative impact of reviews goes beyond influencing individual decisions, algorithms take into account both negative and positive reviews when ranking apps, making reviews a crucial ingredient of an app’s credibility and success.

2. Trustworthiness and Authenticity

The credibility of an app is closely tied to the authenticity of the information it represents. A clear and accurate description of an app’s features, functionality, and benefits can lead to a more enhanced user experience. Exaggerated and misleading claims can potentially erode an app’s trust and lead to disappointment. Developers must prioritize transparency and ensure the information presented aligns with the actual capabilities of an app.

3. Data Privacy and Security

In an era of heightened consciousness about data privacy, users are increasingly cautious about the security of their personally identifying information. App developers must prioritize and communicate robust data privacy and data protection laws and measures. This involves implementing secure access controls, encryption configurations, and secure data storage. Failure to implement the appropriate measures towards data privacy and security will create a credibility issue that will affect an app’s adoption and success.

 

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Strategies for Building App Store Credibility

Providing Excellent Customer Support

  • Responsiveness to user queries. Customer support serves as the cornerstone for building an app’s credibility. Timely and responsive communication with users – whether through email, in-app channels, or social media, demonstrates commitment to user satisfaction.
  • Feedback for continuous improvement. User feedback is a valuable resource for developers seeking to improve their app’s functionality and overall appeal. Feedback helps to obtain valuable feedback that can incorporated to improve the app’s functionality.

Regular Updates and Fix Bugs

  • Importance of staying current with updates. Regular updates are not only essential for introducing new features but also for improving the app’s overall health. Staying updated with new trends is a crucial step for addressing compatibility issues and ensuring your app is compatible with new operating systems, devices, and systems.
  • Addressing user-reported issues promptly. User-reported issues can surface through user reviews, customer support inquiries, or other channels. Promptly addressing these issues or challenges is crucial for mitigating negative feedback and preventing potential users from encountering similar problems. Developers must establish efficient channels for users to report potential problems. Avenues to address user-reported problems will ensure better credibility of apps.

It’s important to note that building app store credibility is an ongoing effort that revolves around user satisfaction and transparent communication. Providing excellent customer support further ensures users feel heard and respected, contributing to a positive perception of the app. Regular updates and bug fixes demonstrate a commitment to the app’s ongoing improvement.

NS804 – Optimizing Your App for Easy Visibility and Credibility

NS804 provides trusted and reliable app development solutions for individuals, businesses, and corporations. NS804 designs both Android and IOS applications and optimizes the apps for easy discoverability and credibility. With years of design and configuration experience under our belt, we can optimize your app for the app store.

We offer app store optimization, ensuring that your app is fully optimized for easy discoverability. We integrate relevant keywords in your meta, titles, and description, ensuring full optimization and easy discoverability. Our services ensure that your app is easily discoverable in the app store. In addition, we work closely with our clients and developers to ensure that the applications we create meet our client’s requirements.

Last but not least, we offer a minimum viable product which is like a prototype of the actual app. The minimum viable product MVP helps clients test the app before committing to full development. The MVP allows clients to see and test the app’s features, functionality, and other capabilities to know how the actual end product will feel and behave. The MVP service provides an end-to-end overview of the end product, enabling clients to make more informed decisions about their app investments.

Contact NS804 today to create applications with higher visibility and credibility.

Agile And Waterfall Methodology: 5 Things To Know

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As a business leader, you’ve probably deliberated over the differences between the Agile and Waterfall methodology. And if you’re an app developer, you’ve likely adopted one of these two methodologies to complete your projects. 

But you’ve probably heard project managers and industry insiders throw the terms ‘Agile’ and ‘Waterfall’ quite liberally. Thus, often giving the impression that both are similar, even though this isn’t necessarily true. 

Sure, both are popular methodologies that involve the planning, realization, and keeping track of projects as they advance. However, there are several glaring differences between the two that we need to understand clearly.

So, what are the differences between the Agile and Waterfall methodology? There are several, but we’ll focus on one key difference right now. 

Agile relies on continuous iteration whereby the development team works simultaneously on a project, making it a flexible model. However, Waterfall requires the team to complete each stage of the project linearly, and thus, it’s way more rigid. 

But let’s be clear about one thing, neither methodology is better than the other. Project managers must pick the one that best suits their needs. And to better understand the differences between the two and which to pick, we’ve compiled this handy list below to help you make the right decision! 

1. Agile Methodology In A Nutshell

Due to the more strict nature of Waterfall, it soon became necessary for an alternative. And thus, Agile made its way into the world of project management to address a common problem. Since it often takes many years to complete most common software projects, technology undergoes tremendous change. Henceforth, development teams cannot realistically complete their projects while keeping up with customer demand with the Waterfall methodology.

But with the flexibility of Agile, it’s easy to make changes, even late during the timeline of a project. Moreover, company stakeholders, management, and customers may request changes or new features. It’s even possible to implement these additional changes or features without hindering the project significantly. 

And that’s because Agile allows the team to complete several phases concurrently and frequently. Another benefit of Agile is that the team determines the project’s direction instead of the project manager. Ultimately, this energizes the team and helps increase productivity, but it also calls for more team independence.

2. Understanding The Waterfall Methodology

Projects with a known outcome benefit immensely from the Waterfall methodology due to its linear approach. Before a team can move forward, it must first meet the set requirements and complete the deliverables of the current stage of the project.

However, the project lead must have a well-defined vision for the app. More importantly, no major alterations may occur during the development process, as this will likely derail the project. Unlike with Agile, it’s difficult and costly to course correct with the Waterfall methodology.

And before a project commences, the project lead must have a clear picture of the budget and timeline. Any deviation from this during the development process will put the project at risk. However, this does not necessarily make Waterfall projects riskier than Agile projects.

3. Agile And Waterfall Methodology Impact Client Involvement

Depending on the scope of your project, you may decide to involve your clients. If that’s the case, then Agile is a great choice. And according to the Principles behind the Agile Manifesto, customer collaboration plays a vital role. Furthermore, it encourages collaboration between developers and business people and face-to-face discussion on a frequent basis.

With Waterfall, if you’re the project lead, you’ll hold weekly or monthly meetings with your development team. And you may share progress reports with company stakeholders, but you won’t collaborate with clients. Furthermore, you’ll only share information on a need-to-know basis with the right people in your team.

4. Rigid Versus Sprint Planning

With the Waterfall methodology, the planning phase takes far longer than with Agile. And that’s because the project lead and company stakeholders must evaluate the feasibility of the project. In most cases, the budget will be higher, as a Waterfall project must be completed in its entirety before it’s shipped.

Furthermore, there’s very little wiggle room, if any, for changes at a later stage. Any decisions taken during the planning phase must be adhered to during the entirety of the project. And to ensure that the development team remains committed to the project, the planning phase also includes the monitoring procedure.

Agile is an entirely different beast, which doesn’t prioritize planning. Instead, projects are broken down into sprints, and decisions that will impact the project occur before each sprint. These sessions are also known as sprint planning. And while Agile offers plenty of flexibility, major project changes may not occur during an active sprint.

Keep in mind that Agile requires constant engagement by the project manager and team members. Therefore, stand-up meetings have become customary for teams to stay informed. All attendees must meet regularly for small durations and must stand while the project lead updates the team in front of a whiteboard. 

Stand-up meetings may occur every day or several times per week. In most cases, stand-up meetings work remarkably well. But difficult to implement with large teams spread across multiple locations. Also, holding too many stand-up meetings may disrupt the workflow of the team. 

5. The Waterfall Methodology Is Losing Popularity

As you’re probably aware by now, Agile seems to have advantages that make it very attractive to development teams. And given the shift to Software-as-a-Service (SaaS) from packaged software, Agile makes perfect sense. But it doesn’t end there, as many mobile app development teams rely heavily on a continuous iteration process.

Most savvy mobile app developers start with a prototype or a minimum viable product (MVP). And if these gain traction with users, then they’ll scale up to a full-fledged product. But given the constant introduction of new mobile devices and app store requirements, most mobile apps are not truly ever done.

And let’s not forget that users have become accustomed to receiving features that will keep them engaged after each app update. Therefore, the Waterfall methodology isn’t suitable for most mobile app development purposes. It’s better to adopt the Agile methodology and introduce new features and updates during every active sprint.

But don’t write off Waterfall entirely, as it may prove useful if you’re developing a premium mobile game. Most paid mobile games have high-quality visuals, gameplay, and features that make them closely resemble console games. And thus, it’s unlikely that you’ll introduce new content and features later unless these come in the form of downloadable content (DLC) or in-app purchases (IAP). 

Even so, most premium games have a limited lifecycle, so don’t necessarily require continuous iteration. Their high budgets, long development cycles, and the necessity for specialist team member roles make the Waterfall methodology the right choice here. 

In Conclusion

Understanding the key differences between the Agile and Waterfall methodology places you in an advantageous position. It allows you to opt for the right methodology that best suits your project. However, company stakeholders will also affect your choice.

For example, if these stakeholders will support the project long-term and closely involve themselves, Agile is the way to go. But if these stakeholders prefer a more hands-off approach, consider Waterfall instead. Contact NS804 to learn how we’ll help you complete your upcoming project on time using the most suitable technologies and methodologies.

These are The 14 Things Customers Want in an App

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Designing a mobile app is not enough. Your mobile app must be able to communicate and interact with customers in meaningful ways. Think of a mobile app as a chatbot that talks to customers, responds to their questions, and executes commands.

So, your mobile app must go beyond physical appeal and encompass deep functionality and usability.

This post looks at several things your customers want in your app.

1. Rich experience

You must offer a unique customer experience for your app to capture the right audience and to be downloaded everywhere. Without thinking carefully about your target audience and their needs, you may duplicate a mobile browsing experience in an e-commerce app.

So, ensure you do thorough research to identify how to offer the best user experience. Look at ways to do things differently and offer unique and rewarding experiences.

2. Intuitive and easy navigation

Your app must be navigable to catch the right audience and retain them. Creating an intuitive and navigable app means incorporating simplicity, eliminating clutter, and being selective about the most crucial features you want to include in the front interface.

Documented research shows the number one reason users gave for deleting an app was that they didn’t use it. But if you find users using your app regularly, that doesn’t guarantee that your app is safe from being deleted.

14% of app users admitted to deleting an app they found hard to use. The overall usability and intuitive navigation are key features users look for in mobile apps. And mobile developers must always be on the lookout for how to deliver superior mobile experiences.

3. Simple check-out

Nothing is more strenuous to online shoppers than the check-out process. Users find check-out processes poorly designed and difficult to navigate. Sometimes, check-out processes threaten to compromise users’ personal and financial information, especially when credit card information is not well-processed or the debit card is debited twice.

So, ensure that you seal all the check-out loopholes and make the check-out process easy and seamless. Indeed, reputable online shopping stores ensure that customers only key in their credit card information once during their first purchase.

The system automatically recognizes this credit card information anytime the user makes future purchases. So, ensure that your customers do not have to key in their credit card details anytime they purchase from your app.

4. Personalized experiences

Everywhere you go, online stores and business organizations strive to make their online customer shopping experiences more personal. So, it should be no surprise that personalization is a critical element of mobile shopping.

In an e-marketing survey, more personalized mobile and mobile app experiences were the leading user expectation for the future. And to stand out in the mobile app space, businesses must put personalization at the center of their mobile app development strategy.

5. Simplicity

You can do many things to your mobile app as part of your mobile app development efforts. However, unless those cool things align with the needs and wants of your target audience, you may end up doing more wrong than good.

So, cramming your mobile app with features that are not important for the end users may end up compromising overall usability and functionality. We all know that users crave intuitive app navigation, which means simplicity is vital in maintaining this simple and navigable capability.

You must make a simple, usable design a key guiding factor of your design.

6. Demo

Although your customers will not tell you, giving demos of products and services in your app will do more good than bad. Often, demos provide solid proof that a product exists and works as demonstrated.

So, ensure that your app can support product demos.

7. Tracking

If your website doesn’t provide order tracking capabilities, ensure that your mobile app has this functionality. Greater transparency and quick shipments are critical for your customers. So, your mobile app must have an order or product tracking feature that allows them to keep track of their products wherever they are.

8. Returns

All customers yearn for a convenient and flexible experience anytime they buy – before, during, and even after buying. Companies like Zappos incorporate easy returns within the app.

9. Reviews

Customer reviews are the epitome of proof, especially in online shopping. Social proof is a great way to boost sales, especially if your customers offer honest, unique, and transparent reviews about your products and services.

So, your customers want social proof that your products are authentic and credible. This certainty comes from giving positive and accurate reviews and integrating these reviews into your mobile apps.

10. Support

If you will offer discounts, demos, and returns in your app, support is not optional – it’s mandatory. Giving support means including direct lines to live chats and customer service to ensure your clients’ experiences remain perfect and untarnished.

The emergence of customer support systems has provided immense capabilities to address most of the recurring customer service issues. However, it’s important to note that offering live support through chats or even phone calls is a good way of keeping in touch with your customers – and ensuring they get the best customer service.

11. Security

Online and data security is a critical element and requirement for every online user. Every user needs online security anytime they want to use a new app. It’s advisable to take verified and prior measures to protect your app from malware attacks and hackers who may want to steal your customers’ information.

Remember that when you’re launching your app and when your app is taking off, hacker attempts and malware attacks may scare away potential users – and fail a promising app.

12. Image resolution

This attribute of a mobile app is overlooked, although it is a critical element of any design work. All your images must be crystal clear and with the perfect resolution.

A good image resolution is equally as important as easy and simple navigation. Proper picture display keeps the audience engaged. The quality graphics and fine detailing on your app help bring users closer to your app, making their stay worthwhile

13. Flexibility

All customers want to use your app in virtually all operating systems – be it ios or android. So, ensure that your app can operate in all operating systems and eliminate any restrictions.

That’s because there are many operating systems available for smartphones. So, make your app available on most of these operating systems to maximize your app’s output.

Always remember the different screen sizes and resolutions of different smartphone devices before uploading your app to keep your audience satisfied and engaged.

14. Notifications and updates

Last but not least, your app must contain notifications and updates. Notifications act as information networks that update customers on payment information, new products, demos, offers, and other important information.

In addition, notifications and updates help keep your app more relevant and fresh to your customers. You can keep your target audience engaged and notified of new features using notifications like SMSs, email, and social media.

You will keep your audience engaged and satisfied if you add revisions to your app.

NS804 – Keeping Customers Engaged by Acing Your App’s Performance!

NS804 is the leading provider of custom mobile app design and development. NS804 provides design and development solutions tailored to your unique business needs.

So, whether you’re a start-up, a medium-sized enterprise, or a large corporation, you can rest assured that NS804 will provide superior mobile app design solutions that answer your customers’ more pressing questions.

Contact NS804 for time-to-value mobile app design and development solutions.

What Should You Do When Your Mobile App Fails?

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Mobile app failure can cost your business consumer trust, loyalty, and financial decline. Think about all the app conversion failures, customer communication breakdowns, and sales declines you will experience if your app fails today.

So, in this post, we discuss the most common causes of app failures and what you can do in case you’re in such a mess.

Let’s delve.

Causes of Mobile App Fails

Mobile apps can fail because of many reasons. Outdated apps that do not respond to new operating systems or meet new operating requirements are likely to fail, especially at the onset of new OS launches.

So, ensure your app is updated and maintained to respond to emerging or evolving technology trends in the market.

Apps can also fail because of bugs and viruses. Freely existing malware can target apps that lack the proper security infrastructure or architecture, thus compromising your app’s integrity. Hackers target consumer personal and financial information, meaning they’re likely to target your app to access consumer information.

So, hacker targeting through malware, bugs, and even ransomware are some examples that may lead to app failure.

Your app can also fail for many other reasons. For instance, you may fail to do adequate market research before the app launch. That means you won’t access the target consumers, and your app will fail to meet its expectations.

What Should You Do When Your Mobile App Fails?

So, here’s what to do in case your app fails:

1. Identify the root cause of the fail

It’s first important to diagnose the issue and identify the root cause of the failure. Most failures occur due to bugs, poor design, unappealing interfaces, and outdated operating systems.

So, identify the cause of the failure before proceeding to act further.

2. Correct what you can

Sometimes, the app fails for obvious reasons – failing to research more about your audience. If you discover that you did not conduct due research, ensure that you work towards improving this.

Ensure that you correct what you can before proceeding to outsource expert help.

3. Contact experts

Mobile app design companies offer mobile app design and development solutions – from inception to completion. Mobile app designers are likely to diagnose virtually every issue in your app, including failures, lags, and even inefficiencies.

In addition, by working with experts, you enjoy supplementary services like app navigation, user interface, and user experience.

You gain an end-to-end understanding of app design and usability by working with mobile app design companies. Also, monitor your app’s performance and ensure it brings in the desired conversions.

NS804 – The Solution to Mobile App Fails!

At NS804, we believe that one of the leading reasons for app failures is the lack of enough app testing. The mobile app design work is a sophisticated process that demands careful planning and expert execution.

At NS804, we have worked with diverse clients on simple and complex projects. So, we understand the end-to-end process of developing a superior app. We can help diagnose and correct any mobile app failure.

Contact NS804 to enjoy superior mobile app development and diagnosis solutions.

 

Make Your App Simple to Navigate with These 6 Design Tips

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Mobile app design is not all about looks and beautiful aesthetics. It’s sometimes about how easily users can communicate and interact with your app.

Think about app design as a concept that merges looks and interaction – aesthetics and functionality. And app navigation is like interactions or a conversation with an app.

So, making your app navigable is critical to the overall design work.

Here are six design tips to make your app simple to navigate:

1. Thumb navigation

Research has suggested that 49% of app users use only one thumb to navigate the phone’s interface. When designing, remember that your app will be used in numerous ways.

So, ensure that when designing, you place the most crucial features at the bottom of the app. This way, users can reach these features when using the phone with a hand or two.

2. Bottom tab bar

Many reputable apps, including LinkedIn and Instagram, place their primary features on the bottom tab bar. For instance, Instagram’s core functionality tabs are accessed through the tab bar, making switching between features easy.

So, when designing an app, ensure you do the following:

  • Avoid using icons of different colors at the bottom
  • Avoid scrabble icons at the tab bar
  • Show only the most frequently used destinations

You can always display a badge at the tab bar to show new information.

3. Card-style design

Cards are critical elements to use in your mobile interface design because they can display actionable features. The card-style design allows content to reveal itself to the targeted audience, making navigation easy and fast.

The card-style design further gives users the fun feeling of swiping left and right. For instance, the Google Primer App allows users to tap on each card and swipe the cards away anytime they are done reading what’s written on each card.

4. Avoid clutter

It’s advisable to keep your app clean and succinct. And by avoiding clutter, you make the app cleaner and easy to navigate. In addition, by removing clutter, you prioritize content, and the space, whether white or black, contributes to readability.

5. Full-screen navigation

Full-screen navigation means you don’t save any space on your screen. This type of navigation can be beneficial and equally powerful for some mobile apps. The full-screen navigation is simply a navigation platform that lists all the navigation elements, and it’s great for simplicity and coherence if you select the colors properly.

6. Search box

Your users can feel locked in a dark room if you omit search navigation. Ensure that you incorporate a magnifying glass icon at the top of the app to give your users the liberty to search for whatever they want.

Adding a search box means liberating your users and letting them explore every nook and cranny in your app.

NS804 – App Navigation Made Easy!

NS804 is a trusted provider of superior mobile app design solutions for Android and IOS. NS804 seeks to provide clients – individuals, businesses, corporations, and organizations – with clean interfaces and functional apps that answer difficult questions.

In addition, NS804 apps meet the criteria of simplicity and functionality allowing consumers to enjoy all that an app has to offer.

Contact NS804 for superior mobile app design in Richmond Va.

The 3 Reasons You Need A Professional To Design An App

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If you need to design an app and do it right, you should hire a professional app developer. But you may be thinking that hiring a professional is too expensive. Or you’d prefer to go at it alone, thinking that designing an app is a simple process. After all, how hard could it be, as script kiddies on YouTube seem to pull it off — right?

As an established professional developer, we do understand the concerns about costs. Designing and developing a polished mobile app isn’t cheap. But can you afford to cut corners when hundreds of expertly crafted apps appear in app stores daily? And do you have what it takes to maintain and update your app consistently?

Furthermore, let’s consider the ever-changing landscape surrounding mobile devices. With the recent introduction of foldable devices, app developers must get to grips with responsive and adaptive design. How would you respond to this? Would you be able to innovate and design an app that runs well on older and newer foldable devices concurrently? Or would you need to compromise and only support one or the other?

As Apple, Google, and various hardware manufacturers bring new operating systems and devices to the market, developers need to keep up. Thus, when you design an app, you also need to think long-term about what changes and roadblocks you’ll likely encounter. So, do you want to handle these alone or let a professional studio such as NS804 deal with them instead?

These are some of the questions you should be asking when opting to design an app. But there are many good reasons why you’ll need to work with a professional developer, which we’ll cover in more detail below.

1. A Professional Developer Adheres To Best Practices

Let’s go back to the YouTube script kiddie example and how it pertains to app design. That young, wide-eyed YouTuber may come across as incredibly smart and knowledgeable and seemingly knows everything about the latest programming languages, frameworks, and mobile app development techniques. And his well-made videos and many positive viewer comments lend him an air of credibility.

Now, you begin to trust him as an expert in his field and decide to follow his video tutorials for your upcoming app. Everything goes smoothly — and in a matter of weeks — you have an app ready to submit to the app stores. You’re excited and wait in anticipation for your app to be approved. But that excitement soon turns to astonishment as both the App Store and Google Play reject your app.

Well, that’s a dreadful outcome but not surprising. It turns out that trusting that young YouTuber was a big mistake! While he was very convincing, he typically didn’t follow best practices, a matter seldom addressed by most content creators that position themselves as so-called experts.

The sad news is that these tech-related content creators have created the myth that anyone can design an app. However, that’s not true, as the mobile app development process is complex, challenging, and highly technical, which is the domain of the professional developer.

And given that both Apple and Google expect developers to adhere to their guidelines, app development is not the space for frivolous content creators that care more about their view counts. The same applies to freelance developers that see app development as a way to make a quick buck rather than creating apps that meet quality standards.

2. It Takes A Team Of Experts To Design An App

You may have many cool ideas that you want to make their way into your upcoming app. But cool ideas are not necessarily good ideas. For example, you may want your app to stand out and envision it having a visually striking 3D user interface (UI). You also want plenty of intricate animations and visual effects to spice things up further. Ultimately, you want your app to look like the best Pixar films — and then some!

While all that sounds great, have you asked yourself if it’s practical or feasible? And if not, wouldn’t it be wiser to consult a team of professionals to help you make the right decisions? After all, it’s all too easy to trip up and make mistakes when trying to design an app on your own.

If you were to approach a professional developer and present those ideas, you would quickly learn whether or not these ideas make sense. A professional developer would also have experienced UI/UX designers on hand to recommend better approaches and design an app with usability in mind.

They may recommend a cleaner-looking and more snappy UI that uses a bare minimum of 3D and effects. Not only will this help with user accessibility, but it would also run smoother on low-end devices. And even after you release your app, this team of experts will know how to respond to user feedback by implementing changes and improvements where necessary.

3. Dealing With The Intricacies Of Mobile Game Design

While a mobile app presents many challenges, things become considerably more onerous when dealing with mobile games. And that’s because mobile games are technically more demanding to make and require a multidisciplinary approach. Furthermore, the game loop must update every time the screen refreshes, which is usually 60 times a second on most mobile devices. Newer phones have higher refresh rates, which only ups the ante for developers.

Not only must developers design mobile games that run smoothly, but they must look, sound, and play great. Imagine if a single individual or freelance developer has to create the next hit mobile game — is it even possible? Well, it’s doable if it’s a simple arcade or puzzle game with little content. But those are seldom the types of games that engage today’s gamers and become massive hits.

The hard truth is that modern gamers expect content-rich experiences with dazzling 3D graphics. And this not only costs a lot of money, but it’s also something only a professional developer can deliver. And by professional developer, we mean a studio that consists of talented individuals with specialized skills.

We mentioned earlier that games require a multidisciplinary approach, which means you’ll need those with varied skill sets. Therefore, you’ll need a game designer, character designer, level designer, UI/UX designer, sound designer, lead animator, lead programmer, and writer. And you’ll also need several 3D modelers, animators, texture artists, motion capture actors, voice actors, programmers, and game testers to complete your game.

Depending on the size and scope of your game, you may need to work with freelancers. It’s common for game studios to work with established freelance game composers. Furthermore, you may need the services of brand identity, marketing, and localization teams.

The Bottom Line

It’s exciting sitting down with a pen and paper to write down a list of ideas and draw a wireframe of your app. And that’s a good starting point, as it will give you a basic idea of what form your app will take. However, it’s even better if you consult a professional developer to make your ideas fly.

When you design an app with the help of a professional, things will turn out differently. You’ll no longer need to guesstimate whether you’re on the right path. And that’s because the professional studio will act as a wise partner offering recommendations and solutions leading to an expertly designed app.

Contact NS804 today to learn how we’ll help you design an app that’s not only professional but also engaging!

Mobile App Design Process: How To Get Started

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The mobile app development and design process can become complex if you rely on disparate teams or freelancers to create your app. But if you work with an experienced development studio, such as NS804, it’s a streamlined process. At least, that’s the case on your end. Even so, it’s still crucial to understand what this entails to best plan your next move.

And whatever you do, you’ll need to consider your mobile app design process from the get-go and in its entirety. Don’t write a single line of code or start hiring developers without doing the following first!

Start By Asking The Hard Questions

You may have formed a mental picture in your mind’s eye of what your app will look like and how it should function. Moreover, you may be using a popular app that’s left a good impression and want to emulate its better qualities.

But is it wise to invest time and money in an app based on the above criteria? The short answer is a clear no!

Instead, you need to identify what problem your app aims to solve. You can start by asking yourself what problem you’ve faced in your daily life and how an app could solve it effectively.

But don’t stop there. Ask a series of questions that will help you identify all the possible pain points users may encounter and how your tentative app will solve all of these. And while this seems simple, it’s the first and most vital step in the mobile app design process, so don’t ignore it.

Design Your App

Now, it’s time to design your app, but it will likely take the form of wireframes, a series of 2D diagrams that act as a blueprint. And you’ll ignore elements such as colors, fonts, graphics, and styling for now.

However, you may need to build a more elaborate prototype if requested by stakeholders before they greenlight the app’s development. If that’s the case, you’ll likely spend more time on the prototype’s user interface (UI) and user experience (UX).

But you also need to understand that app design never ends, as it’s an iterative process. Thus, you’ll do this near the beginning of the mobile app design process and whenever you give your app a UI/UX refresh.

Conduct Market Research And Competitive Analysis

At this point, you have a vague idea of what form your app will take. But you’re still unsure if there’s a market for your app. And even if there is, you don’t yet know what will make it appealing to users. Furthermore, your brand positioning strategy and business considerations will impact the direction of your app.

So, you’ll need to conduct market research and competitive analysis that help answer the following questions:

  • What pain points are users regularly experiencing?
  • Does my app address these pain points?
  • What will make my app appealing to these users?
  • What market am I entering? (e.g., entertainment, productivity, social)
  • How competitive is the market segment that I’m entering?
  • What are the top performing apps in my category?
  • What makes my app better than these top performers?
  • What sets my app apart from those released by competitors? (not necessarily top performers)

And you can take things a step further by building user personas and asking the following questions:

  • What type of person will use my app?
  • Where does this person live?
  • What are the demographics of this person?
  • What pain points does this person regularly experience?
  • What are this person’s likes and dislikes?

The Bottom Line

Whether you’re an appreneur or an organization releasing your first or hundredth app, you always start with the mobile app design process. And that’s because you need to know how your app will look and function early on.

Furthermore, you need to know whether your app truly addresses users’ needs and if there’s a sizable market that will make it feasible. Contact NS804 to learn how we’ll help you create best-in-class apps by following tried and true practices!

The 5 Features a Business Needs in an App

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The adoption of mobile phones alongside high internet penetration rates dictates new developments in smartphone usage. Already, mobile apps are dictating new frontiers in web experiences by offering chatting, browsing, and payment services.

Mobile apps are transforming legacy communication patterns by providing digital avenues for communication. A classic example is the chat apps: WhatsApp, Facebook Messenger, Instagram Direct, Line, Skype, and WeChat.

Research shows that mobile applications could generate up to $930 billion in revenues in 2023 alone. Already, shocking estimates show the power of mobile apps, reinforcing the talk of why it’s critical to get started with mobile apps. For instance, users spent over 3 trillion hours on mobile apps in 2021 alone.

The ever-changing face of mobile applications and the desirability of mobile apps to young demographics make it a target for tech-savvy enterprises. Most importantly, young developers are embracing application programming as a new frontier of mobile usability.

While apps are crucial in transforming legacy enterprises and shaping customer experiences, it’s critical to identify particular features that make apps desirable.

Important features a business needs in an app:

1. Usability

Usability is a critical consideration in any app development exercise. That means that developers must approach any mobile app development process with usability in mind. The app must be creative, simple, and easy to navigate. Most importantly, the app must focus on robustness and intuitiveness by incorporating the things people see in apps.

2. User-friendliness

Always aim for a user-friendly app design that’s simple to navigate and highly responsive. Navigation and responsiveness are the cornerstones of any successful app design work. Therefore, ensure that your business app is user-friendly and responds well to the evolving user needs.

Some tricks to make your app user-friendly include:

  • Focus on your target audience
  • Offer superior design
  • Prioritize user security
  • Optimize graphic and font size
  • Make wise use of push notification
  • Aim for intuitiveness

A user-friendly app is highly adopted and has higher retention rates.

3. Chat and call-back

Your business app must incorporate chat and call-back options. Business communication is forever changing, making mobile apps the go-to platform for business communications. Alongside emails, chatbots, and web portals, mobile apps offer a unique avenue for users, mostly clientele groups, to communicate and interact with brands.

4. Intuitive user interface

All apps must incorporate an intuitive interface, and proprietary, discretionary privacy. Users must own their information and privacy for apps to make meaningful sense to prospective users. The fact that enterprises are accelerating their app adoption efforts means that enterprises must find new ways to retain customers. One of these ways is by offering discretionary privacy solutions, including the possibility for privacy notifications in mobile apps.

5. Payment gateway

Payment gateway integration is a no-brainer for any business app. As a business owner, you are involved in the “money” business. That means that your services and products are sold or leased out to customers, making payment gateway integration altogether important. Therefore, a payment gateway is a critical feature of your business app.

NS804 – Aiming for Excellence!

Other vital tips for business apps include:

  • User experience is your ultimate objective
  • Always aim to deliver a superior typography
  • Aim for smooth edges, soft app elements, and creative color
  • The logo is the centerpiece of your brand positioning. Keep it first.
  • Remember to keep users updated. Users must not feel lost.
  • Be accommodative in scope. Let your app encompass many features and functionalities.
  • Aim for an interactive design. You can do this by testing, fixing, and testing once again.

At NS804, we guide businesses in mobile app development.

Contact NS804 to get started on your business app development journey.

Mobile App Design Do’s and Don’ts

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Mobile app design may seem easy, but it’s not. An inexperienced or overconfident developer may think they can cobble together the mobile UI at the last minute. But that results in a clunky and unintuitive mobile app that only offers a frustrating and poor user experience. That’s why many of the best app developers have at least one UI/UX designer on the team that focuses exclusively on design.

But what if you’re an appreneur or startup that’s new to mobile app development? Perhaps, you haven’t had the time or funding to hire an experienced UI/UX designer. Or you possess some design skills of your own but don’t quite know how to apply these to your mobile apps. Please don’t fret, as we’re about to reveal several handy tips to help you out!

Mobile App Design Must Do’s

Your app’s success largely depends on how well you go about creating a fantastic user experience. Therefore, it’s crucial to be detail-oriented and have a checklist of the following must-do tasks. 

1. Study The App Market And Latest Mobile UI Trends

The app market is very dynamic and changes constantly. And what was popular two years ago may no longer appeal to today’s audience. That’s why you should study the top trending apps in the marketplace carefully and consistently.

Start by using the storefronts themselves, and see what apps appear in the top spots. Google Play makes things even easier for you, as it shows an estimation of downloads of every app.

Then, download and try out several of the most successful apps to see what makes them tick. More importantly, pay close attention to their mobile UI to determine whether they offer a satisfactory user experience. And study all their UI elements, such as the app bar, checkboxes, buttons, menus, and other interactive touch targets. 

Spend time spotting notable design trends in all of these. See if they’re using rounded or square corners on checkboxes and menus. Moreover, see if they use flat shading, glass effects, gradients, shadows, or 3D UI elements. And take inspiration from any impressive mobile UI animations, motion design, and other visual effects.

2. Keep Your Mobile UI Clean And Functional

Given that the mobile app market is incredibly competitive, you may want to outdo your rivals. Perhaps, you’re developing a music-making app and plan to offer more features than BandLab or FL Studio Mobile. But the reason these apps are so successful is due to their ease-of-use and clean, uncluttered mobile UI.

And if we take a deeper look at FL Studio Mobile, we’ll find that it’s a significantly stripped-down iteration of the desktop version. The desktop version is a professional suite used by producers behind many hit songs. It’s also a fairly complex tool with a bit of a learning curve, especially for newcomers to digital music production. Furthermore, its UI may seem overwhelming to many and have them searching through the manual.

The developers behind FL Studio knew that this comprehensive production suite would never work on mobile. So they created a simple, inviting, and colorful UI without the bells and whistles found in the desktop version. 

Therefore, instead of offering users everything but the kitchen sink, give them only the bare essentials. A clean, minimalist mobile UI that allows users to quickly and intuitively create professional-sounding songs will win the day. You can always add more features later, specifically when users ask for these.

3. Reward User Input With The Appropriate Feedback

Your mobile app design should focus squarely on what users want. And nowadays, users prefer snappy and responsive apps that look visually stunning. They also need apps to immediately register their actions and provide visual cues that this has happened successfully. That’s why it’s crucial to have a well-implemented input and feedback mechanism with every app you ship.

So how do you about creating such a mechanism? Firstly, you should make your app as tap-friendly as possible. Ensure that all buttons and other touch targets on the screen are easily identifiable. The last thing you want is users repeatedly tapping on a checkbox or menu that doesn’t register their taps because it’s too small, not positioned correctly, or incorrectly conveys its intended use. 

And secondly, implement mobile UI animations and transition effects to show that the app has registered the tap. A button may display a blink effect soon after a finger tap, or a menu item may quickly slide sideways and fade after a swipe. And if you work with a UI/UX designer or an experienced app developer such as NS804, they’ll come up with many more imaginative ways to enhance your input and feedback mechanism.

Mobile App Design Don’ts

Creating amazing apps that will keep users engaged is very difficult but rewarding work. Yet even the most experienced developers can ship substandard apps if they make the following mistakes.

1. Implementing Poor User Flow 

There’s nothing worse than users trying out an app and then quickly giving up in frustration and subsequently uninstalling it from their phones.

So why is this such a common occurrence, and why are so many appreneurs and developers getting it wrong? A primary reason why this happens is due to poor user flow. Either most developers didn’t correctly map out the sequence of events that users will take after running the app for the first time, or they didn’t consider user flow at all.

Whether you’re developing an m-commerce store, mobile game, or social media app, you’ll need to create a frictionless user experience. Start by mapping out the user flow from the welcome screen through to every page users will access. You may use flow charts to create an intuitive user flow that won’t drive users to a dead page or take actions that will frustrate them.

2. Interrupting And Annoying Users

Don’t ever take your users for granted just because they seem to be enjoying your app. It’s all too easy to lose users the minute you interrupt them when there’s no reason to do so. The last thing that users want is to respond to a feedback survey when they’ve only been using your app for a short period or while trying to complete a task.

Keep in mind that most users are still evaluating your app during those initial hours of usage. Thus, you want to make a good impression by ditching annoying popups and surveys during this critical stage. Instead, give your users enough time to make a proper assessment of your app before asking for feedback, ratings, and reviews.

3. Using Complex Words And Terms Unnecessarily 

Most mobile app users are not computer scientists or programmers, so avoid using complex words and terms they don’t understand. For example, your latest app may have impressive artificial learning (AI) algorithms that track down hard-to-find ebooks. You may want users to know about these algorithms by adding their names somewhere within the app or mobile UI, but that’s unnecessary.

It’s better to allow these algorithms to do their work behind the scenes. Users will realize that you’ve created a great app by how well it tracks those ebooks. After all, they don’t care about the inner workings of your app or want to memorize technical terminology. If anything, you’ll likely lower user engagement or even lose users if your wording is too technical or if you rely on marketing catchphrases.

The Bottom Line

Most of the best apps closely follow solid mobile app design fundamentals. Much work goes into creating a mobile UI that not only looks great but is clean and intuitive. But it’s also crucial to follow the latest design trends that will make even the most renowned UI/UX designer look on in envy. Contact NS804 to learn how we’ll help you develop phenomenal apps that look and feel great!