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Is Your App High Risk To Warrant A Minimum Viable Product (MVP)?

Deciding on whether to develop a minimum viable product or a full-fledged app can be difficult. As an appreneur, you’ll need to take a hard look at your project and determine whether an MVP is worthwhile. Below, we provide a few handy tips to help you make the right decision.

1. Determine Whether A Minimum Viable Product Is Right For You

In many cases, it’s usually smart to develop a minimum viable product instead of a full-fledged app. And this is often the way to go if you’re a startup that needs to stick to a budget and mitigate risk. However, it’s also likely that an MVP may not be right for you in specific cases.

If you’re developing something simple, such as a to-do list or note-taking app, then consider if an MVP is the sensible choice. After all, an app with such limited functionality and scope already fits within the confines of an MVP. But there’s a difference; an MVP can be scaled into a larger project at a later stage after testing the market.

2. Are Your App Ideas Truly High Risk?

You could position your startup as an innovator and trailblazer that makes unique apps. And if you’re indeed creating new and unique apps, then it’s likely that your risk is higher too. In that case, you’ll want to develop an MVP to test your app ideas and appeal to investors.

But if you’re not veering away from the well-trodden path and playing it safe, your app’s unlikely high risk. Furthermore, it will be harder to excite users with an app that’s not much different than existing alternatives.

3. Why You Should Implement Good App Design

A side benefit of developing an MVP is that it helps your team hone their app design skills. And a few areas that will improve include the following:

  • Gaining a better understanding of the product and the resources required to complete it
  • Accelerate the team’s understanding of the client’s needs and enhance iteration and delivery
  • Significantly reduce time to market (TTM)
  • Gain a competitive advantage over rivals entering the same market

However, developers need to understand what they’re trying to achieve with a minimum viable product. They’ll need to build a vertical slice encompassing emotional design, usability, reliability, and functionality. And never a horizontal slice across only one of these key elements.

4. How To Develop An MVP Successfully

As we mentioned earlier, an MVP is the sensible choice when embarking on a project that’s high risk. So, you’ll want to tackle it in a manner that leads to a successful outcome. Your minimum viable product should be a usable product, even with its minimal functionality. It should never end up as a demo, feel incomplete, or be meant only to gather feedback from users.

Furthermore, your team should be capable of using the right tools for making and releasing an MVP. They should implement analytics and a robust feedback pipeline for gaining insight into user engagement and responses.

5. Consider The Costs Of Developing An MVP

Depending on the size and complexity of your MVP, it can cost between $25,000 to $100,000. That’s a significant amount of money that could go towards your advertising and marketing endeavors instead. Therefore, it’s vital that you’ve done marketing research and determined what pain points you’re addressing before embarking on your MVP. Then, ensure that you build a community around your app and that you listen to user feedback.

Given the challenges and amount of work required to complete an MVP successfully, it’s best to work with a professional studio. Contact us today to learn how NS804 can help you develop an engaging MVP with brilliant app design.

Professional iOS App Design Templates: Don’t Let Them Tempt You

It’s easy to get hold of professional iOS app design templates online. Also, these templates tend to be affordable, which only makes them more tempting. But we’ll advise against taking this route since it’s all too easy to make mistakes when developing mobile apps. Here’s a quick rundown of why iOS design templates aren’t necessarily a good solution.

1. Professional iOS App Design Templates Offer Little Customization

You’ve briefed your team on how the user interface (UI) should look on your latest project. And since you’re in a hurry, a team member suggests using professional iOS app design templates to save time. Thus, you allow them to go ahead, hoping that this will help get your app out the door quickly.

As the project progresses, you reach a point where it’s necessary to make changes to the UI. But you soon find that these templates are difficult to customize to suit your needs. Your UI doesn’t look cohesive and doesn’t fit the design language of your brand. That’s why it’s better to create custom iOS design templates to avoid such a scenario.

2. iOS Design Templates Make Your App Cookie Cutter

The visual elements of your apps shouldn’t only look professional; they need to stand out. Many iOS design templates tend to look generic, which will give your app a cookie-cutter appearance. Moreover, plenty of low-effort apps in the App Store use such templates that only exacerbate the problem.

3. A Mobile App Design Template Might Not Offer Any Support

It’s easy to be tempted by the low upfront costs of a mobile app design template. And it might seem like a sound investment when starting a project. As any seasoned developer already knows, there comes a time when you need support. If you require making any changes to these templates, you’ll need to track down the designer. But they may no longer be around or not willing to fulfill your requests for changes.

It’s vital to view all app development endeavors seriously. Therefore, consider working with professional developers that can provide the support you need. If you’re willing to spend more on a tailor-made design template, this will result in a professional app that’s bound for success. Contact us today to learn how NS804 can create a custom solution that exemplifies your brand.

App Store Optimization Checklist: 10 Things To Do For Success

Having an App Store Optimization checklist in place should be a top priority for every appreneur. The App Store, and even Google Play, require that developers closely follow their guidelines. When developers fail to do this, their apps will inevitably languish in store rank. Furthermore, this checklist breaks down all actionable steps we can take to ensure our app’s success.

1. Why Do You Need An App Store Optimization Checklist?

It’s easy to get caught up in the development process and forget about App Store optimization. And App Store optimization is itself an involved process that many appreneurs prefer to put off, to their detriment. However, keeping an App Store optimization checklist handy gives appreneurs and marketing staff a bird’s eye view of the entire process. By breaking things down into 10 simple steps, we replace unnecessary guesswork with a winning strategy.

2. What Are The Best App Store SEO Tools?

For favorable results, always use the best app marketing tools available. And when you’re targeting the App Store, then there are three excellent tools that you should consider using. We’re listing these below with a brief description of what makes them so great:

App Annie – An App Store Optimization (ASO) tool, offering marketers a wide range of data at their fingertips. It’s worth investing in the premium plan since it features detailed user behavior, demographics, download estimations, and retention. If you’re unsure about App Annie’s effectiveness, you can always start with their free plan to test the waters.

Gummicube – A comprehensive tool that covers the entire marketing funnel, from searches to conversion. It features powerful A/B testing tools and live user feedback groups to test your store assets on the App Store and Google Play. Do keep in mind that this is a paid tool with no free plan.

StoreMaven – StoreMaven makes ASO as painless as possible by offering accurate and quick metrics. Their built-in StoreIQ algorithm gives precise data points from a smaller sample pool than alternative methods. Furthermore, you’ll have access to a design studio for effectively designing all your store pages. They offer a 30-day trial before you’re required to switch over to one of their paid products.

3. Focus On Top Keywords

Nothing’s worse than releasing your app on the App Store, only for it to languish in obscurity. And this can happen if you don’t implement the top keywords. Start researching for high-ranking keywords by using the App Store’s search bar. For example, if you’re developing a music app, enter the word ‘music’ in the search bar. The store’s search algorithm will offer several suggestions, such as ‘music maker,’ ‘music editor,’ ‘music downloaders,’ and many others.

These suggestions are exactly what users are searching for in high volumes, making good keyword ideas that you should explore further. Also, consider using TheTool for searching and optimizing keywords and tracking the visibility of your store page.

4. Master App Marketing By Checking Out The Competition

There’s no shortage of App Store SEO tools that offer additional features useful to marketers looking for an edge. MobileAction provides a wide range of tools, ranging from ASO to keyword discovery, which allows you to spy on competitor keywords. Moreover, it’s possible to conduct an app competitor analysis, giving you a clear picture of your rivals’ performance.

5. Make Your Icon Simple And Engaging

Your app’s icon is the first thing users will notice when browsing through the App Store. A bland, busy, or unprofessional design will put users off, and they won’t bother installing your app. Instead, make sure that your icon’s design is clean and engaging with a focus on simplicity. Draw inspiration from popular apps, such as Discord, Flipboard, and TikTok, which showcase good design. If you don’t have the necessary skills, then hire a designer to make your icon, as it’s worth the investment for such a critical visual element.

6. Capture Incredible Screenshots

When users discover your store page, the first thing that they look for is screenshots of your app. That’s why it’s vital to capture visually stunning screenshots that will wow your audience. If your app’s user interface (UI) already looks great, it should be relatively easy to take snapshots that look appealing. But if your app isn’t much of a looker, you should still capture crisp and high-resolution screenshots that depict what your app is about.

7. Show Your App In Action

Accompanying your screenshots, you should have at least one video showcasing your app. Show your users how smooth and responsive your app’s user interface is while highlighting its key features. And given that many users have low attention spans keep the duration of your video at under two minutes. Ultimately, your video should be short and concise while avoiding any fluff that will lessen its impact.

8. Pick The Perfect App Name

Believe it or not, your app’s name plays a significant role in whether it succeeds. Come up with a catchy, distinctive, and memorable name that best represents your app. Ensure that your title isn’t longer than 30 characters to keep in line with Apple’s regulations. Furthermore, use App Store SEO tools to research keywords that you can implement in your app’s name. App names that incorporate top keywords tend to rank higher in the App Store.

9. Consistently Update Your App Description

Every time you update your app, you have a golden opportunity to change your app description. And so you should! Your app description should always be clear, concise, and informative. Take the time to craft the first sentence so that it’s impactful and avoid unnecessary buzzwords and keywords. And, we do want to stress that you should be regularly updating your app. After all, you want your app to run well on the latest devices, enhance its security, and continue your marketing endeavors.

10. Add Local Keywords If Applicable

If you’re targeting foreign markets, you’re probably investing in translation services to localize your app. But consider researching and adding local keywords for every region that you’re targeting. It’s a big world out there, and users prefer to conduct searches in their home language. So, put yourself in the shoes of a foreign user and how they’d go about searching for your app.

11. Understand Your Audience

One of the most important aspects of app marketing is understanding your audience. If you don’t know who you’re targeting, then your app won’t succeed. However, it’s relatively easy to ascertain if your app’s appealing to a specific audience through beta testing, focus groups, and outreach initiatives.

You may even run low budget ad campaigns to see how users of a certain age, gender, demographics, and location respond. The better you understand your audience, the better you can set up your store page.

12. Encourage Reviews

Ensure that you’re providing users with a fantastic app experience. And, if you’re working with an experienced developer, such as NS804, then you’ll be able to deliver an app that will impress them. But that’s not enough, as you’ll need to encourage users to review your app so that it ranks higher in the App Store. Prompt them, through your app, to leave a review and rating on your store page. And utilize App Store Connect to respond directly to any feedback and questions your users may have.

In Conclusion

An App Store optimization checklist is a necessity since it keeps app marketers on track. Working down this list of 10 things to do will radically enhance your App Store page and help you acquire new users organically. Contact NS804 today to learn how our App Store Optimization (ASO) services can make your app stand out.

Can You Get Professional Results With App Design Templates?

Making apps is a costly endeavor, causing developers to seek ways to make their production processes more efficient. And given the increased competition, it seems challenging to stick to the planned mobile app budget. After all, users desire more features and slicker design, whereas innovative competitors push the envelope even further. While it’s tempting to cut corners to stay on budget, this move would be detrimental to the success of your app.

Keep in mind that there’s no need to reskin existing apps or source low-quality assets to bring costs down. Users have become seasoned in spotting asset flips, reskinned apps, and generic GUI icons sourced from the web. Fortunately, there are ways to make impressive-looking apps without resorting to these questionable methods. A custom app developed by an experienced developer, such as NS804, will provide the best results.

An alternative way to make your app look professional is by utilizing app design templates, which we’ll discuss in more detail below.

1. Why You May Want To Use App Design Templates

Every developer wants to reduce their time to market (TTM) significantly. That’s why many teams use existing frameworks instead of building everything from scratch. Furthermore, most experienced developers are capable of crafting unique apps instead of cookie-cutter apps using these frameworks. Since they no longer have to worry about boilerplate code, they can now focus on creating compelling apps that excite users.

However, you can go beyond frameworks to reduce cost and time to develop your upcoming app. After bouncing some app design ideas with the relevant team members, it’s time to consider using customizable or pre-made templates for your project.

We recommend that you stay away from cheap templates, as they’ll make your app look dated, low-effort, or unpolished. Many talented designers work on custom templates and ensure that they meet the criteria set out by platform holders such as Apple and Google. Do keep in mind that a North American designer may set you back between $ 45-250 per hour depending on experience and project complexity.

Your project’s requirements will largely determine whether you’ll opt for a custom solution or templates. But if you don’t want to skimp on quality, then nothing holds up to a custom-designed app.

2. Are Custom-Made Apps Really That Different?

Well, that depends if these custom-made apps have enough unique elements to make them stand out. And since the attention span of users is less than 8 seconds, developers should get their ideas across quickly. Furthermore, most successful apps always strive to provide users the instant gratification that they crave. But to make these types of apps, it’s vital to understand the entire process.

It all begins with a rock-solid idea that has been conceived after planning your app on paper. Team members should be encouraged to share their app design ideas, which should include ‘must-have’ and ‘nice-to-have’ features. Then, you should create a Minimum Viable Product (MVP) that’s a stripped-down version of the final product. Moreover, you can create a prototype that lacks all the bells and whistles but showcases basic functionality.

Once you have a functioning app up and running, you’ll want to focus on its visual elements. The work you put into your User Interface (UI) and User Experience (UX) will go a long way in differentiating your app. If you’re fortunate enough to have talented designers on your team, then they can create stunning icons, menus, and screens. Also, they can alter existing templates and recompose them so that they seem custom-made.

If you don’t have designers on hand or aren’t confident in making a compelling app, then we recommend hiring an experienced developer. NS804 can help to make all your ideas come to life while also assisting in other key areas. Don’t forget to do market research before launching. By knowing what users want, you can add those unique features that differentiate your app from the competition.

Lastly, you should always study user feedback and make changes, whenever necessary, to keep them engaged. Several good ways to gain user insight is through interviews and surveys. Then, update your app regularly and ensure that you’re delivering the changes and features that they want.

3. The Right Template Is Already Professional

App builders have become commonplace in recent years. They make it easy to build apps for small businesses and other organizations using drag-and-drop wizards and templates. However, they’re not always the ideal solution, especially in light of Apple’s 2017 ban on low-quality templates. Ensure that all your cool app design ideas don’t go to waste by meeting the requirements set forth by the platform holders.

Apart from not being spammy, your app’s built-in features and UX design should serve specific businesses or needs. If you’ve sourced high-quality templates that scale perfectly to different screen sizes, then you’re on the right track. But it’s also necessary to consider the use cases of various templates as well. For example, it’s never a good idea to use a template meant for restaurant apps when you’re making a fitness studio app.

Users and platform holders prefer a clean and uncluttered look for the current generation of apps. Not only does this enhance usability, but it’s also more aesthetically pleasing. The good news is that it’s reasonably easy to find pre-made templates that comply with this minimalist design language. Moreover, it’s possible for any experienced designer to alter these templates to better fit your app and UX design.

4. Use Templates To Get App Design Ideas

Coming up with the latest great idea for your upcoming app may seem difficult. Fortunately, there are several handy tools to help you draw up and visualize your app in record time. Microsoft’s Web and Mobile Wireframe Templates make it possible to design your next app with a few mouse clicks. These templates are generic so that it’s easy to implement changes without much guesswork.

A few of the starter templates include Company Wireframe Diagram, E-Commerce Wireframe Diagram, List Wireframe Diagram, Media Wireframe Diagram, User Profile Wireframe Diagram, Wireframe – Mobile App, and Wireframe – Website. These will help you get started quickly, as they cover the most common use cases for mobile and web apps.

One of the tool’s most useful features is its ability to display templates on different web browsers and devices. Without a doubt, this allows you and your team to conceive app ideas while having a clear picture of what they’ll look like on the target platform. Even if you can’t come up with ideas at first, manipulating these templates will help you get your creative juices flowing.

Final Thoughts

App design templates can help reduce the cost and time it takes to produce apps. But these must be professionally made templates that will look good on various devices and display sizes. Furthermore, they must comply with the requirements set out by platform holders to avoid bans. With our many years of experience in app development, NS804 can help you achieve professional results for your next mobile app.

How UX Fits Into Mobile App Design

Mobile App Design and UX

Indeed mobile app design is no simple-feat. There are many elements to consider at the onset of developing a mobile app. Generally, beyond the function of the app itself, designers answer questions like, “how will the app feel?” or “what will the mobile app experience be like?”. These are questions that are addressed through a variety of components known as the user experience, or UX.

Firstly, components that make up the user experience include visual design and usability. Further, these components break down into a wide variety of elements. Specifically, the visual design incorporates symbols, logos, the color scheme, and how much contrast there is. Meanwhile, usability refers to more functional aspects of a mobile app.

Mobile app usability refers to a series of components that simply make the app more user friendly and intuitive.

Visual Design

The visual design of a mobile app is any and everything that appears on the screen. In other words, the visual aspect of the mobile app is one of the most critical. Visual design is the very first aspect of your mobile app that new and potential users will interact with. Hence, it’s also going to leave your users with their first impression of the app. Just like in life, it’s important that users walk away feeling good after their first interaction with your mobile application.

The visual design is also crucial because of the way it reinforces a brand. The app design should include an aesthetic that supplements the existing brand perception and further improves customer loyalty.

Usability in Mobile App Design

Usability is extremely critical in building a successful mobile app. This term refers to the way a mobile app operates. In other words, how the different functions of the application are utilized by the end-user.

There is a variety of important factors that create usability within a mobile app. Developing a strong information architecture is one of the foundational building blocks of a mobile app with a high usability score. Information architecture is the way that information is organized and accessed within the mobile app. In other words, information architecture defines the operations used to access information stored throughout the mobile app.

To streamline this part of the design process, some mobile app designers will develop from templates, or use low-code tools that shorten the overall project length. Whether you’re coding entirely yourself or using the help of low-code tools, however, crafting an intuitive and user-friendly information architecture will surely elevate your mobile app to the next level.

Perfect the UX in Your Mobile App Design

Nobody is perfect, but we can all strive for perfection. Design a mobile app that delivers the best possible user experience with the help of the experts at NS804. NS804 is the premier source for information on user experience, information architecture, and everything mobile app development, dedicated to making mobile app development services more accessible than ever before. Vist NS804 today to start realizing and creating your dream app of tomorrow.

User Acquisition

Enhancing User Acquisition and Retention Strategies

The Importance of User Acquisition and Retention

Building a functional app is only the beginning of the journey. Once available, app developers need to attract users to the finished product. A task accomplished through a series of tactics and strategies known as user acquisition.

While user acquisition is aimed at gaining new users, user retention is the other side of the coin. In other words, keeping the acquired users. There are many strategies related to boosting user acquisition and user retention. Yet these tactics are always evolving.

It’s important to stay up to date on the latest in user acquisition and user retention.

Five of the Latest User Acquisition Strategies

CleverTap lists 10 of the most impactful user acquisition strategies. Let’s take a closer look at five of those 10.

  1. App Store Optimization – Discussed in NS804’s original post on boosting UA, app store optimization is a vital strategy in user acquisition. There are many ways to optimize for the app store. Including updating keywords, and logos, and other media associated. Keeping these elements updated will help continuously attract new users.
  2. Organic Mobile User – This is a newer model of user acquisition. Essentially, it is the leveraging of existing social media channels and the brand online presence to funnel traffic to the mobile app. Twitter, Facebook, and any social media platform can direct users to the mobile app. Additionally, paid advertising can accompany organic mobile user strategies to further drive results.

    The Last Three

  3. Influencer Marketing – Influencer marketing is also a product of the new age. Going hand-in-hand with organic mobile user acquisition strategies, influencer marketing has become quite powerful. The endorsement from well-known celebrities or personalities can drive hundreds of thousands of users to a mobile app.
  4. Traditional Marketing – Sometimes however, the traditional way of doing something is still one of the best ways. There are a myriad of traditional marketing techniques that are still very powerful and impactful. Incorporating email marketing, traditional content-marketing, and more broad avenues of paid advertising are still great ways for mobile apps to gain exposure and acquire new users.
  5. Referrals and Invites – Word of mouth is still one of the most powerful and influential factors out there. No matter the market or product or service. Word of mouth can make a business thrive, or make a business dive, so to speak. Providing a strong user experience will encourage users to tell their friends, post through social media, and garner more natural traffic to your mobile app.

Now More Than Ever

Especially in the world today with the reality of COVID-19 still ruling the globe, consumers and mobile app users are banding together like never before. Composing a strong user acquisition and user retention strategy is more important now, with record numbers of mobile app users hitting the app stores for everything from entertainment to community, and connection.

NS804 is dedicated to making mobile app development and mobile app design services available to anyone with a great idea. Visit NS804 today and get in touch to get the conversation about your mobile app project started.

Mobile App Design Trends in 2020

What Are Some of The Top Mobile App Designs Trending in 2020?

The mobile app industry, like any tech-industry, is in a perpetual state of change, and mobile app design trends are no exception. In fact, the only real constant is change. Keeping updated on the latest trends and hottest design models is an integral aspect of creating user-friendly mobile apps that have a wide appeal and deliver an excellent user experience. Designing a mobile-app is as much an art, as it is a science. There needs to be a balance between following current trends, unique features, and aspects that push the envelope of mobile app design trends.

In 2020 there are plenty of amazing bells and whistles that mobile app developers can integrate into their finished products; but it’s worth noting that these bells and whistles really only add value to the end user if they are accompanied by a fully-functional and bug-free core. Fancy add-ons, spectacular designs, and additional features all contribute to user-experience, but are akin to the paint job of a car. While aesthetically pleasing, and potentially raising perceived value – the true power lies in the engine that’s under the hood. and remains unaffected by aesthetic.

Mobile App Trends to Watch and Consider in 2020

Personalized Dash Boards: Personalization isn’t just a trend in mobile app design. As more and more data becomes available through a myriad of collection-channels, marketing firms are dialing in on target markets that are as small as a single individual. The access to big data and personalized demographics like age, household income, occupation, and geography all provide vivid details about an individual. While marketing companies use these data points to provide unique and individualized campaigns, mobile app designers are implementing A.I. and user-data to deliver unique dashboards to the user. Good examples of this dashboard-personalization can be found by examining Spotify and SoundCloud. These music apps collect data on listening habits, user likes and dislikes, and auxiliary data to build a robust user-portfolio from which they can design unique user-dashboards. These offer a sense of comfort to the user, and assists in delivering additional content that the user will likely enjoy, based on sophisticated algorithms and the collected user-data.

Music apps are just the beginning. A.I. functionality can be integrated into a whole slew of apps that range from fitness and meal planning apps, to bucket list apps, and even news apps that can deliver personalized news on the subjects that matter most to a user. The trend of personalized dashboards is far-reaching, and should absolutely be considered in any mobile app design based around individual user experiences.

Convenient Voice: Voice search is seeing a massive surge in application. In fact, multiple sources report that nearly 50% of organic search will be conducted via voice by the end of 2020. This a stunning leap from the nominal contribution of voice search in the past decade. Largely attributed to the integration of smart-speakers and digital assistants like Siri, Cortana, Amazon’s Alexa, and Google’s Google Assistant. The mass-integration of smart-speakers in households has reached an astounding 40%. Understanding that voice-search and voice-capable-interactions are a growing consumer demand is integral to creating a smooth and comfortable user-experience in mobile app design.

Designing apps that have familiar features native to their platform is an important consideration when approaching mobile app design. It helps the designer align the app-functionality with what users expect. Building an intuitive user-interface that makes accessing and utilizing voice-search as easy as speaking thoughts out loud seems to have a very secure future in mobile-app design.

Intuitive and convenient user experience is vital to building a consistent user-base that keeps returning day-after-day.

Advanced Animations: Clean, crisp, and informative animations create a balanced user experience that tells a story. Mobile apps can use animations in a variety of ways, but there’s a large movement to employ screen-animations when users interact with certain screens, make choices that lead to a new frame, or input specific data. The apps animations can detail transaction-processing or completion, confirm that user-input has been received, or simply add a rhythm to the user experience and flow of interactions.

Animations are also important in regards to branding. Mobile apps can employ a series of animations, or a single animation that is infused with their brand image to further ingrain those movements with a specific brand. No matter how they’re used advanced animations are an important aspect of mobile app design that bolster user-experience, brand awareness, and create an engaging and informative set of interactions with users. In turn, all of these metrics drive a higher user-base, word of mouth referrals, and user-engagement in-app. A win-win-win for mobile app designers properly integrating advanced animations.

Rounded Corners and Robust Aesthetic: Rounded corners are a trend in and of themself. Outside of mobile-app design, rounded edges have become a popular design feature in smartphones, monitors, wide-screen TV’s and much more. Because of this, rounded corners in app widgets, and other aspects of mobile-apps are an appealing aesthetic that almost mirror the look and feel of the devices they’re loaded on.

Rounded corners aren’t just for aesthetic though. They offer a very practical benefit to the user. Softer on the eyes, rounded corners allow us to process information more easily and quickly which in turn improve user experience, and make the app prettier.

Aesthetic is another important aspect to consider in mobile app design, however. While it certainly isn’t the end-all-be-all of mobile app design, aesthetic is naturally one of the first aspects of a mobile app that someone is going to notice. After all it can sometimes be hard not to judge a book by it’s cover. Keeping a sleek aesthetic that feels smooth and doesn’t hinder the apps overall user experience is a tricky balance, but one that will make a world of difference to the end user. Clunky apps that are unappealing visually will likely turn away users after a single visit, leaving a mobile app dead on install. On the other hand, a sleek design that’s both intuitive and user-friendly will have users coming back multiple times a day.

Universal Device UX: This is the epitome of designing a mobile app with universal appeal. One of the most important mobile app design trends: creating a mobile app that is able to deliver the same user experience no matter the device or operating system immediately boosts the overall marketability of a mobile app. Being limited one ios over another, or only being listed in the Apple Store and not the Google Play store poses massive restrictions to building a more robust, valuable, and engaged user base. More and more of the mobile apps designed today are suited to deliver the same exact user experience regardless of the device.

Expanding the user-experience so that it’s universal between devices, operating systems, and ios versions also delivers a message of inclusion. A message that is growing in importance throughout all industries as we witness massive social-shifts in the way businesses operate, and people interact with one another. Including everyone, and universal access should be at the forefront of mobile app designs at the onset of the project.

2020 has been full of change, surprise, and adversity. However, these uncertain times also offer a wide array of opportunity, especially for those brave enough to consider themselves entrepreneurs or appreneurs, ready to try their hand at designing a mobile app. These mobile app design trends are a great place to start, and NS804 is here to help every step of the way – from concept inception, to execution, visit NS804 and get in touch with a team of expert mobile app developers today.