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The Toolbox of The Appreneur

The Tricks Of The Appreneur Trade Start With The Tools

Every trade has masters to look to for exemplary work. However, an important aspect to keep in mind when admiring these great achievements, is where those masters began. They certainly didn’t start their journeys creating masterpieces. In most cases, the greatest successes have modest and humble beginnings. Simply learning any trade takes years, and mastering a trade is a whole different story. There is hope, though. For instance, Malcolm Gladwell theorized that it only takes 10,000 hours of intensive practice to master any skill. In other words, practice does make perfect, even for an appreneur.

Before anyone masters anything, however, the fundamentals need to be conquered; and this is true regardless of industry, practice, or trade. In the context of appreneurs, though, it means reaching a deep understanding of the tools and resources available that will guide your application development process. From data to the complexity of the app stores, pitching investors, and much more, let’s start filling your appreneur toolbox so you’re prepared for your first day on the job site, so to speak.

The Importance of Learning The Appreneur Tools

It might seem like a no-brainer, but it’s worth mentioning that there is real value in developing a deep and meaningful understanding of the tools used by appreneurs. By taking the time to learn and understand these various tools you’ll have the wherewithal to set out on meaningful app-development projects. Learning these tools will also help prevent you from making the same mistakes as others before you. The app market is a relatively tricky one, and starting with a comprehensive knowledge base gives you an immediate advantage.

One of the most valuable aspects of having this knowledge is the mistakes it helps developers avoid. For instance, creating a relationship with and utilizing these tools helps developers and programmers from creating clunky apps; it provides insight into red flags for which to watch out on the development journey; and it will help you tune into the needs of your consumers and users more easily.

The MVP: Minimum Viable Product

Most app-journeys begin with the ‘aha’ moment. The moment that the great idea was born. However, this is far from the point at which investors are taking a stake, or there’s any sort of buzz about your app. No, at this stage; it’s almost always just you and your good idea.

Enter: the MVP. While this may sound like a deus ex machina, in fact, it is not a most valuable player to save the day – but rather, the minimum viable product. The minimum viable product is an early form of an application that displays its basic functionality, core concept, and some design elements.

Much like a prototype in more traditional markets, the MVP is absolutely vital. One of the main reasons it’s such an important aspect of an application’s journey and development is that it often generates funding. MVPs are commonly the first introduction that investors and other potential partners are going to have to your application. Therefore, developing strong MVPs that garner and accelerate interest is vital to success in app development. The MVP sort of acts as both a teaser and a proof of concept; and it’s no secret that first impressions last.

App Store Data

The next tool to add to the box is data. Specifically, app store data. The app stores are important for appreneurs for a variety of reasons. Obviously, they represent the main marketplaces in which users can actually purchase, download, and discover applications. However, there’s much more to its value for an appreneur than that. For appreneurs, the app stores are rich mines full of data that covers a whole spectrum of categories.

Following the app store from week to week, for instance, sheds light on multiple factors. Firstly, it gives insight into the app store’s algorithm that rolls through and ranks apps. Secondly, and arguably, more importantly, it paints a portrait of user behavior and consumer trends. No matter which market you find yourself in, consumer behavior is one of the most telling elements that helps identify the next big success.

There are plenty of places to look within the app stores to find pertinent and valuable data. One of those places being direct competition.

Learning From Competitors

No one wants to reinvent the wheel. And for good reason. The same principle is why crafty appreneurs take the time to look at their direct competition before jumping into app development, or even MVP development. Since applications are designed to basically be as accessible as possible, appreneurs can use this to their advantage. By downloading and learning the ins and outs of a competitor’s application, you’re able to take notes on what you would improve as a designer or developer in your own version. The learning doesn’t stop there though.

Going a level deeper, examining user feedback, both positive and negative, will provide an elevated level of insight into the elements for which users in your specific niche market are looking. These elements include but are not limited to, functionality, design, the look and feel, the overall usability, and much more.

Taking lessons from the competition will give you and your team insight into features to be sure to include, as well as features that certainly should not be included. This sets your application on the right path, as you’re already taking consumer demands and needs into consideration before you’ve even released your first iteration.

The App Launch

Once you’ve built your all-star MVP that’s garnered enough interest and investment to take your app idea from concept to reality, it’s time for one of the most exciting stages in any app’s life. The app launch. The app launch is exciting for a myriad of reasons, but most notably, because it’s the first time that your application will actually be live on the app stores. Users will start seeing it in their feeds, and with the right marketing plan, downloads will begin in no time.

The app launch isn’t all fun and cocktails, though, as it’s another opportunity for your team to promote the app. After all, you’ve worked this hard to bring it here, there’s nothing wrong with getting a bit hyped up. Taking the time to plan an app launch, even a virtual one in this remote economy, helps push the word out about your app, drives early downloads, and theoretically builds an initial userbase that has a slightly higher sense of loyalty.

Leveraging and Implementing User Feedback

The app launch is in the past, the initial user base is cemented; you’re starting to wonder about what to develop next. Before you jump on that train, though, remember that applications are all about the user experience. User feedback, therefore, is one of the most valuable tools that any appreneur can access once their app is launched. By listening to the reviews that users leave, and giving strong consideration to the feedback provided by users, your team will have the knowledge they need to create valuable updates that don’t nuisance the users and continue to improve the user experience.

A Quick Wrap Up On Appreneur Tools

Learning any trade takes time, commitment, and practice. It’s no different with appreneurship. After reading this article though, you should at least have an understanding of which tools are important to learn, and why they offer so much value. For more information on mobile app development, appreneurship, or anything else app development-related; keep browsing the NS804 content library.

App Store Optimization Checklist: 10 Things To Do For Success

Having an App Store Optimization checklist in place should be a top priority for every appreneur. The App Store, and even Google Play, require that developers closely follow their guidelines. When developers fail to do this, their apps will inevitably languish in store rank. Furthermore, this checklist breaks down all actionable steps we can take to ensure our app’s success.

1. Why Do You Need An App Store Optimization Checklist?

It’s easy to get caught up in the development process and forget about App Store optimization. And App Store optimization is itself an involved process that many appreneurs prefer to put off, to their detriment. However, keeping an App Store optimization checklist handy gives appreneurs and marketing staff a bird’s eye view of the entire process. By breaking things down into 10 simple steps, we replace unnecessary guesswork with a winning strategy.

2. What Are The Best App Store SEO Tools?

For favorable results, always use the best app marketing tools available. And when you’re targeting the App Store, then there are three excellent tools that you should consider using. We’re listing these below with a brief description of what makes them so great:

App Annie – An App Store Optimization (ASO) tool, offering marketers a wide range of data at their fingertips. It’s worth investing in the premium plan since it features detailed user behavior, demographics, download estimations, and retention. If you’re unsure about App Annie’s effectiveness, you can always start with their free plan to test the waters.

Gummicube – A comprehensive tool that covers the entire marketing funnel, from searches to conversion. It features powerful A/B testing tools and live user feedback groups to test your store assets on the App Store and Google Play. Do keep in mind that this is a paid tool with no free plan.

StoreMaven – StoreMaven makes ASO as painless as possible by offering accurate and quick metrics. Their built-in StoreIQ algorithm gives precise data points from a smaller sample pool than alternative methods. Furthermore, you’ll have access to a design studio for effectively designing all your store pages. They offer a 30-day trial before you’re required to switch over to one of their paid products.

3. Focus On Top Keywords

Nothing’s worse than releasing your app on the App Store, only for it to languish in obscurity. And this can happen if you don’t implement the top keywords. Start researching for high-ranking keywords by using the App Store’s search bar. For example, if you’re developing a music app, enter the word ‘music’ in the search bar. The store’s search algorithm will offer several suggestions, such as ‘music maker,’ ‘music editor,’ ‘music downloaders,’ and many others.

These suggestions are exactly what users are searching for in high volumes, making good keyword ideas that you should explore further. Also, consider using TheTool for searching and optimizing keywords and tracking the visibility of your store page.

4. Master App Marketing By Checking Out The Competition

There’s no shortage of App Store SEO tools that offer additional features useful to marketers looking for an edge. MobileAction provides a wide range of tools, ranging from ASO to keyword discovery, which allows you to spy on competitor keywords. Moreover, it’s possible to conduct an app competitor analysis, giving you a clear picture of your rivals’ performance.

5. Make Your Icon Simple And Engaging

Your app’s icon is the first thing users will notice when browsing through the App Store. A bland, busy, or unprofessional design will put users off, and they won’t bother installing your app. Instead, make sure that your icon’s design is clean and engaging with a focus on simplicity. Draw inspiration from popular apps, such as Discord, Flipboard, and TikTok, which showcase good design. If you don’t have the necessary skills, then hire a designer to make your icon, as it’s worth the investment for such a critical visual element.

6. Capture Incredible Screenshots

When users discover your store page, the first thing that they look for is screenshots of your app. That’s why it’s vital to capture visually stunning screenshots that will wow your audience. If your app’s user interface (UI) already looks great, it should be relatively easy to take snapshots that look appealing. But if your app isn’t much of a looker, you should still capture crisp and high-resolution screenshots that depict what your app is about.

7. Show Your App In Action

Accompanying your screenshots, you should have at least one video showcasing your app. Show your users how smooth and responsive your app’s user interface is while highlighting its key features. And given that many users have low attention spans keep the duration of your video at under two minutes. Ultimately, your video should be short and concise while avoiding any fluff that will lessen its impact.

8. Pick The Perfect App Name

Believe it or not, your app’s name plays a significant role in whether it succeeds. Come up with a catchy, distinctive, and memorable name that best represents your app. Ensure that your title isn’t longer than 30 characters to keep in line with Apple’s regulations. Furthermore, use App Store SEO tools to research keywords that you can implement in your app’s name. App names that incorporate top keywords tend to rank higher in the App Store.

9. Consistently Update Your App Description

Every time you update your app, you have a golden opportunity to change your app description. And so you should! Your app description should always be clear, concise, and informative. Take the time to craft the first sentence so that it’s impactful and avoid unnecessary buzzwords and keywords. And, we do want to stress that you should be regularly updating your app. After all, you want your app to run well on the latest devices, enhance its security, and continue your marketing endeavors.

10. Add Local Keywords If Applicable

If you’re targeting foreign markets, you’re probably investing in translation services to localize your app. But consider researching and adding local keywords for every region that you’re targeting. It’s a big world out there, and users prefer to conduct searches in their home language. So, put yourself in the shoes of a foreign user and how they’d go about searching for your app.

11. Understand Your Audience

One of the most important aspects of app marketing is understanding your audience. If you don’t know who you’re targeting, then your app won’t succeed. However, it’s relatively easy to ascertain if your app’s appealing to a specific audience through beta testing, focus groups, and outreach initiatives.

You may even run low budget ad campaigns to see how users of a certain age, gender, demographics, and location respond. The better you understand your audience, the better you can set up your store page.

12. Encourage Reviews

Ensure that you’re providing users with a fantastic app experience. And, if you’re working with an experienced developer, such as NS804, then you’ll be able to deliver an app that will impress them. But that’s not enough, as you’ll need to encourage users to review your app so that it ranks higher in the App Store. Prompt them, through your app, to leave a review and rating on your store page. And utilize App Store Connect to respond directly to any feedback and questions your users may have.

In Conclusion

An App Store optimization checklist is a necessity since it keeps app marketers on track. Working down this list of 10 things to do will radically enhance your App Store page and help you acquire new users organically. Contact NS804 today to learn how our App Store Optimization (ASO) services can make your app stand out.

The Age of The Appreneur

What is an Appreneur?

With more and more entrepreneurs focusing on mobile app development, coming up with the term appreneur was almost too easy and already feels natural. Appreneur is a term for any entrepreneur who built a mobile app as their business. This includes main stake holders in mobile app development companies, early investors in mobile apps, and the like.

There are plenty of household entrepreneurs that could be classified as an appreneur. Co-founders of Uber, Travis Kalanick and Garrett Camp, serve as a pair of examples, Jeff Bazos, even with as much bad press as he receives, could be considered an appreneur through the creation of his Amazon empire. Bazos has successfully built a competitor to Netflix and Hulu, while also being the most popular e-marketplace around.

Also competing with grocery stores through their WholeFoods partnership, Amazon has an impressive run as a serial appreneur. Prolific early-investor and content creator, Gary Vaynerchuck could also be considered a serial appreneur as an early investor. Though his energy is often intense, his atmospheric enthusiasm for competition in the marketplace is refreshing.

The point Vaynerchuk makes is that there shouldn’t be a need to tear other people down in the pursuit of any venture. Yet that shouldn’t limit anyone’s growth potential. The sentiment is healthy competition, and an emphasis on strong brand reputation.

The Rise of The Appreneur

Appreneurs have been around for the better part of two decades, harking back to the turn of the century, bulky box-monitors, and the creation of Apple, a behemoth tech company and mobile app developer that exists in a tier so far above the rest; it’s actual competition is few in number and the market is considered by some to be an oligopoly. One competitor of Apple is of course, Google. The two pioneering tech and mobile app companies have provided some of the most incredible technological innovations in history, and each continue to dominate the mobile-app market. That said, history shows that all empires fall eventually, and who’s to say an app being developed today won’t rise to the challenge down the road?

With Apple and Google leading the way, they pave the path for other developers to enter the race through their platforms or mobile app stores. Simultaneously driving popularity to mobile apps and gaining organic traffic.

Facebook, Snapchat, Instagram, Zoom and TikTok, Uber, Skype, and countless other mobile app companies have been started by an individual appreneur, or a small group of appreneurs, before there was even a word for it. Today, mobile apps are seeing a huge growth in popularity as COVID-19 changes the way business is conducted, and how people conduct their day-to-day lives. With record first-time downloads across the Apple app store, and the Google Play store, the mobile app market is thriving in a time of economic uncertainty.

As interest rates approach 1% and even lower, budding appreneurs who have been procrastinating on developing their mobile app have an extremely rare opportunity to enter a thriving market within an otherwise suffering marketplace, which offers a significant amount of upside.

There are appreneurs in every market, and every industry, as technology and mobile apps have become a staple in business practices across the globe. To find out more about NS804 mobile app development, contact us, there’s no better time to develop than right now.