There are millions of apps listed on both the Apple Store and Google Play. Chances are that if you come up with an idea for an app, it already exists in some form. Interestingly though, less than 1% of all apps created end up achieving their intended success levels in terms of downloads, user retention, and monetization. It is therefore safe to assume that ideation is not a problem for most applications. However, there are other underlying issues, which if well addressed could significantly improve the chances of success for a new mobile application.
Researching the Competition
If businesses are offering an app similar to what you are building, take time to understand their model. What core problem are they solving and what features have they built for that? Read reviews and where possible, collect data from users to find out if the competitors do well and where they miss the mark. Your app should be geared towards delivering a better experience for users. The competitors’ scorecard is likely to include pillars such as security, speed and reliability, and UI and UX.
A Marketing Strategy
Building a great product is one part of the equation, getting people’s attention is a different ball game altogether. It is important to put together a comprehensive strategy to funnel people so they can download your app. This might include organizing or participating in physical and virtual events where you meet potential customers and present the app to them. It is important to have a website or a landing page from where you redirect traffic to your app’s listing on official app stores. Using reviewers, influencers, and news publications will also amplify the buzz around your app.
Leveraging social media and Content Marketing
Creating quality content consistently is never easy and may require you to invest in a team to help you leverage that as part of your growth strategy. Search engine snippets, blogs, and video content can elevate your brand’s position but it doesn’t come cheap. Fortunately, such content is timeless and can be repurposed across multiple platforms. It will keep funneling people to your app.
Your team must understand how to best interact with users and potential new users on social media. Find out which type of posts will maximize your reach, engagement, and conversion. In most cases, it will be a combination of different types of posts.
In case you decide to run paid ads for your app, you will need to invest in getting the best copy, graphics, and video to maximize your ROI. Use A/B testing tools to see how different options perform. Have a sizeable enough budget to ensure the ads run long enough to achieve tangible and sustainable results.
Innovative Ideas to Inspire Your App in 2023
Now that you understand that novel ideas are not the only thing that matters when estimating the chances of an app’s success, we can agree that you can draw inspiration from already existing apps. Here is a list of applications in different industries that could help inspire your next app idea.
TrueBill is a subscription-tracking application in the personal finance management space. The app has both free and premium tiers. The app allows users to set preferred cancellation dates for services such as Netflix and Spotify. The app partners with thousands of banking institutions to make this possible and even has the option to provide a user’s monthly credit report. However, users will need to grant TrueBill various permissions for the soft credit check. The company offers additional services such as bill negotiation on behalf of users.
Headspace is a mindfulness and meditation app that has received very good reviews from people in the online wellness community. The app provides tools such as guided meditation, dance tutorials, and focus exercises. The app offers a 7–14-day trial where users can test out all premium features. They do offer discounted prices for students and for family subscriptions.
Creating an app that can compete with Headspace is an enormous task requiring a deep dive to gather resources, market the app, and offer a UI better than what the Headspace team offers.
HiveBrite is a SaaS application geared towards helping founders of social impact communities manage their workflow. Community founders can easily create landing pages, have a managed news feed, and create guided paths to help onboard new members and stimulate participation by existing members. The platform allows for branding customization through fonts, color palettes, and typography all within the platform and without any coding being needed. HiveBrite also allows founders to manage subscriptions through safe payment handling.
But perhaps the biggest advantage it offers is discoverability for organizations. Volunteers constantly seek to join communities and causes that resonate with their values. Through HiveBrite, founders can make their organizations easier to find.
With the amount of distractions people have to deal with today, it is not a surprise that there are so many productivity apps in the market. However, you may want to narrow down on creating an app that helps people concentrate on single tasks much better. Focus Booster is one such app that allows users to block out short bursts of time for work and frequent breaks throughout the day. So for instance, a user may schedule 10 half-hour tasks with 5-minute breaks between each. Focus Booster also gives insights into how users have utilized their days (goal tracking).
You could create a similar app with a better implementation of the UI, analytics, as well as additional features such as reminders for scheduled tasks.
This is an app in the online self-study space. It provides a platform where people can join communities to power through tasks such as coursework or projects together. With different study rooms, people get to choose one that suits them. They can block out time for studying, have the camera on or off, attend and even create their events, and much more.
Another popular app in the same space is called Gather. It allows people to create avatars, design virtual working spaces with aesthetics they like, and even share personal wins with people in the community. The app also has a room for online games such as Tetris, just to keep people within the app during study breaks.
Developing an app in this space would require a lot of research to add features that significantly improve the experience for users beyond what is currently available. Integration with document editing solutions, storage, and meeting rooms are just examples of what could be possible. Study resources for students could be included as part of the subscription package being offered to them.
Strava is one of the best-built apps in the fitness space. It is geared towards helping people find communities and outdoor fitness challenges around them. Based on location, Strava users can find new running or hiking trails and challenges around them. People can share their achievements both on the platform and externally. They can also take part in group activities. Strava uses GPS data to ensure the accuracy of the data or results from a user’s activity.
To build a successful app in the fitness space, you would need to invest heavily in the product features as well as in marketing to ensure you reach a critical mass in audience numbers. Social apps need to be people-driven. Once enough people join, the numbers can quickly snowball to tens of millions of users thus unlocking profitability.
There are numerous ways that you can integrate artificial intelligence into the fitness market today. Fitbod is an application that provides customized workouts based on personal goals, available equipment, past workout history, and muscle recovery data. Over time, the app increases the difficulty level of the challenges to help users elevate their fitness levels. For a trainer, the app is useful in helping design workouts for clients who have different equipment at their disposal.
Other apps combine fitness goals with nutrition guidance. They provide custom recipes based on what ingredients a user has available. Apps in this space need to have a simple UI so that users do not feel too overwhelmed especially when inputting data. An extensive food database is necessary to accommodate a wide enough audience of users. Additional resources such as information on nutritional deficiencies of ingredients and possible alternatives would add to the utility of a fitness and nutritional app guide.
Viator is a travel app that acts as a booking guide for people going to new places. The app has curated over 300,000 experiences across the United States, Europe, Australia, and Asia. This means that users can get suggestions of things to do depending on their budget and time in their itinerary. The app allows users to book activities within the app. The app has robust customer-support systems, which have built user confidence over time.
When building such an app, you need resources to curate enough activities for people. You could invite service providers to make a listing on your platform. However, checks are necessary to ensure customer expectations are met after making an online booking.
Actualizing Your Idea
As we have seen, there are multiple opportunities across different industries where you can build a mobile app today. However, actualizing your idea will take loads of work. Here are a few things to keep in mind.
Research- You must study the market to identify a gap. Do not attempt to do too many things in one app. Surveys, interviews, and other forms of data-gathering techniques are useful in narrowing down to a particular problem that your app seeks to address.
MVP- Once you have a problem to solve, it is then important to list down the features to be included in the app. You need to build a minimum viable product first, with only the core features first. Test it in the market and continually iterate, adding new features while improving the primary ones.
UI and UX- Customers want an easy experience when using your app. Dedicate enough resources in developing a user interface that is empathetic to your user’s needs. Make the customer journey as easy as possible else the app will have a low user retention rate.
The Right Tech Stack- With the help of your development team, decide on whether to go with a cross-platform application or a native app for iOS and one for Android.
Marketing- Creating a buzz around your market will take up a significant amount of resources. Have enough set aside to run a marketing campaign before, during, and after the launch of your app.
Continuous Development- Your team should take into account that the app should keep evolving in response to customer feedback and changing needs. Innovation will improve revenue generation for your app too.
Mobile Application Development Services at NS804
Our team at NS804 has the right mix of tech skills and experience to bring your next mobile application idea to life. We have built tens of mobile apps for businesses across multiple industries. No matter what stage your idea is currently at, our team will work with you to deliver it to completion. You are welcome to book a call with a member of our team through our website.