The 5 Features a Business Needs in an App

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The adoption of mobile phones alongside high internet penetration rates dictates new developments in smartphone usage. Already, mobile apps are dictating new frontiers in web experiences by offering chatting, browsing, and payment services.

Mobile apps are transforming legacy communication patterns by providing digital avenues for communication. A classic example is the chat apps: WhatsApp, Facebook Messenger, Instagram Direct, Line, Skype, and WeChat.

Research shows that mobile applications could generate up to $930 billion in revenues in 2023 alone. Already, shocking estimates show the power of mobile apps, reinforcing the talk of why it’s critical to get started with mobile apps. For instance, users spent over 3 trillion hours on mobile apps in 2021 alone.

The ever-changing face of mobile applications and the desirability of mobile apps to young demographics make it a target for tech-savvy enterprises. Most importantly, young developers are embracing application programming as a new frontier of mobile usability.

While apps are crucial in transforming legacy enterprises and shaping customer experiences, it’s critical to identify particular features that make apps desirable.

Important features a business needs in an app:

1. Usability

Usability is a critical consideration in any app development exercise. That means that developers must approach any mobile app development process with usability in mind. The app must be creative, simple, and easy to navigate. Most importantly, the app must focus on robustness and intuitiveness by incorporating the things people see in apps.

2. User-friendliness

Always aim for a user-friendly app design that’s simple to navigate and highly responsive. Navigation and responsiveness are the cornerstones of any successful app design work. Therefore, ensure that your business app is user-friendly and responds well to the evolving user needs.

Some tricks to make your app user-friendly include:

  • Focus on your target audience
  • Offer superior design
  • Prioritize user security
  • Optimize graphic and font size
  • Make wise use of push notification
  • Aim for intuitiveness

A user-friendly app is highly adopted and has higher retention rates.

3. Chat and call-back

Your business app must incorporate chat and call-back options. Business communication is forever changing, making mobile apps the go-to platform for business communications. Alongside emails, chatbots, and web portals, mobile apps offer a unique avenue for users, mostly clientele groups, to communicate and interact with brands.

4. Intuitive user interface

All apps must incorporate an intuitive interface, and proprietary, discretionary privacy. Users must own their information and privacy for apps to make meaningful sense to prospective users. The fact that enterprises are accelerating their app adoption efforts means that enterprises must find new ways to retain customers. One of these ways is by offering discretionary privacy solutions, including the possibility for privacy notifications in mobile apps.

5. Payment gateway

Payment gateway integration is a no-brainer for any business app. As a business owner, you are involved in the “money” business. That means that your services and products are sold or leased out to customers, making payment gateway integration altogether important. Therefore, a payment gateway is a critical feature of your business app.

NS804 – Aiming for Excellence!

Other vital tips for business apps include:

  • User experience is your ultimate objective
  • Always aim to deliver a superior typography
  • Aim for smooth edges, soft app elements, and creative color
  • The logo is the centerpiece of your brand positioning. Keep it first.
  • Remember to keep users updated. Users must not feel lost.
  • Be accommodative in scope. Let your app encompass many features and functionalities.
  • Aim for an interactive design. You can do this by testing, fixing, and testing once again.

At NS804, we guide businesses in mobile app development.

Contact NS804 to get started on your business app development journey.

What Makes an Effective Company App? 12 Features

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Mobile apps are transforming businesses by giving innovative solutions to legacy problems. With a well-customized mobile app, you can communicate directly to customers, improve customer engagement, and design a personalized marketing channel.

When investing in a mobile app, companies look forward to building robust apps that will attain success in the shortest time. But this is not always the case. Most mobile apps get drowned in the sea of apps out there. This is why it’s important to learn the ups and downs of building a great mobile app.

To ensure your app meets the minimum requirements and provides maximum value, you must be aware of features that make your app stand out. Below, our mobile app development team looks at features that make an effective company app.

1. End-User Simplicity

A great UX design is determined by superior navigation and a clear interface. Interface and navigation enable an app to rank higher among other alternative apps. So, if your app is well-customized and easy-to-use, potential users will not have to look for alternatives. The end-user simplicity is a fundamental characteristic of award-winning apps that collect and maintain a large audience or user base.

2. Integrates IOS and Android

These are two most common operating interfaces. However, a service provider can offer a cross-platform development as a marketing gimmick for targeted clients. The leading cross-platform frameworks are ReactNative, PhoneGap, and NativeScript. These platforms and frameworks enable businesses to save costs while entering the market with a minimum viable product MVP. The ability to integrate and cover both Android and IOS is a key element of a successful company app.

3. Performance

Performance is a critical attribute of any successful company app. Performance refers to the way the app functions according to set requirements. Optimum performance means that the app meets the highest levels of outputs and meets set requirements and expectations. On the other hand, a poor app performance means that the app negates its key responsibilities and expectations. The app must load faster and particular attention should be given when pages or objects take long to load. The latency time must be kept to a minimum with constant app optimization.

4. Security

Cyber-attacks are posing significant threats to protected networks and systems, including critical enterprise resources. The compromise of a critical resource like the enterprise mobile application may pose a significant threat to customers. For instance, compromise of mobile apps may reveal personally identifying information (credit card numbers and social security numbers), or even compromise the integrity of protected health information PHI. So, a successful company app must have the necessary security infrastructure and posture to detect threats and patch unprotected networks. Luckily, mobile app developers can design apps with robust security infrastructures, protecting information, networks, and crucial resources.

5. Personalization

A personalized application reinforces close relationships with targeted prospects. Personalized app experiences create loyalty, raising awareness and leading to higher user retention levels. Users love products (and apps) that offer lots of customization possibilities. For effective company apps, it’s advisable to offer users limitless possibilities for customization. Winner apps incorporate details such as flexible backgrounds, fonts, color, and settings.

6. Great Image Resolution

A great app balances speed, functionality, and resolution. Most importantly, you have to ensure that what’s displayed on the screen is clear enough to make the user experience delightful. The world is way past the blocky graphics and today users expect hi-definition, 3-D images and multiple colors. A great image resolution must also sync seamlessly with the overall app’s functionality to ensure a smooth and rewarding user experience.

7. Search Icon

Provide users with an easy way to search and locate items and objects. The search functionality particularly matters for software products with high complex content. Therefore, it’s advisable to make every page and content as clear and easy-to-locate as possible.

8. Feedback Systems

Providing feedback is a great way to build and garner a reputation. So, it’s advisable to let users report bugs, give comments, and feedback about the app’s functionality, products, or brands through an open app forum. Giving users an opportunity to air their views and give grievances about products and app’s functionality leads to enhancing credibility and trust.

9. Social Integration

Social integration is a critical component for users connecting in the app’s ecosystem. Integrating with social networking channels simplifies using the app by enabling users to easily sign-up in the app. In addition, social integration allows users to share posts about events thus remaining fully connected in their social channels.

10. Customization

The app design process must consider customization as a key feature of aligning app features with customer preferences. By customizing the system functionality, layout, and content, the app viewing experience can be tailored to meet and respond to users’ needs.

11. App Analytics

The app must provide clear and accurate statistics and metrics. Clear visibility of user browsing trends enable businesses to monitor customer behavior, thus adjusting business practices to respond to consumer needs. Analytics is a critical component for mobile apps of all sizes and sophistication. Analytics track your app’s performance and optimize the app’s functionality.

12. Offline Access

Mobile apps work best where there’s a stable internet. Although connectivity is great for apps, there are apps where offline access would be appropriate. As a company, you must predict a situation where internet access would not be possible and provide features that work without internet connectivity. It’s difficult to categorize apps based on features because a majority of them depend on industry and app type.

Classifying The Features of a Successful Mobile App:

A successful mobile app integrates these features smartly: user, market and product. These elements need to integrate seamlessly and sync seamlessly to provide users with great usability, unique value, and superior performance. In examining what makes a successful mobile app, the features discussed above have been classified into two: customer-centric and business-centric features.

Customer-Centric Features

Customer-centric features denote attributes that evoke a positive emotional response to customers and targeted app users. Customer-centric features include:

  • Nice and appealing design and layout
  • Well thought out user interface and user experience
  • Reliable and stable workflow
  • Sufficient data protection
  • Quick access to service desk
  • Cover needs and specifications based on user needs

Business-Centric Features

Business-centric features refer to attributes that satisfy key business requirements. Business-centric app features include:

  • Offer quick, hassle-free payments
  • Encourage user retention
  • Protecting data breach
  • Easy update procedure
  • Low maintenance and development costs

NS804 – Transforming Enterprise Mobile App Adoption

Mobile apps are at the forefront of the digital mobile revolution. Mobile apps provide diverse capabilities and superior functions – communication, interaction, emailing, purchasing, billing, and payments – all integrated into a simplistic app solution. That’s the reason most companies are accelerating their app adoption efforts to keep track of new industry developments.

Companies must ensure their mobile apps function effectively to meet evolving consumer needs even with the rising adoption of apps. A streamlined app experience will provide growth opportunities. There’s no doubt that mobile apps are proving as innovative solutions to bolster growth and build a competitive positioning.

You can contact NS804 for innovative mobile app solutions.

What Makes a Good UX Design? 6 Features

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User experience UX is the cornerstone and the lifeblood of any successful venture and brand. The user experience determines how users, mostly customers or prospects, view or interact with your product, app, or enterprise. That’s why UX is evolving as a prominent design feature in mobile app development processes.

Mobile commerce platforms are growing exponentially, owing to the growing need for enterprises and brands to tap into the web to bolster sales and improve revenues. New applications have provided entrepreneurs with opportunities to tap into online marketplaces. But, only a few enterprises are acing online marketplaces; these are brands accelerating their tech efforts and brands with creative UX solutions.

For instance, Amazon’s UI gives users an instant view and access to all categories and product sub-categories, streamlining the buying process and providing a flawless fly-out interaction with clients and prospects.

So, what elements make a great UX design?

1. Usable

The user experience design must reflect usability, which means that users must find your interface easy-to-use, rewarding, and friendly to interact with. While it may sound obvious, your product, brand, or enterprise must fulfill a particular need for your target audience. That means that usability must be integrated into the user experience overall design to achieve its desired purpose.

2. Learnable

Another great feature or element of your UX design is learnability. Users must find your platform, app, interface, or product faster and easier to learn. There’s clear evidence that no matter how good a match is if the audience doesn’t understand the rules, it won’t work. Your app’s functionality must be understood and learnable to make sense to the target audience.

3. Memorable

Users shouldn’t re-learn your app’s interface anytime they return. The design features must be explicit or laid out in a way that they’re memorable to users. By creating a memorable layout, you provide users with incentives to locate different features in your app, increasing usability and reliability.

4. Effective

Always ask yourself whether the user experience gets the job done. At the beginning of the app design project, you probably had some goals laid out. Your product, application, and service must be tested and evaluated vis a vis the set goals to ensure optimum effectiveness. Testing can be done through surveys, analytics, and structured interviews. Identifying and collating response patterns may help developers identify the right app features.

5. Desirable

Your UX must be desirable so that users cannot replace it. For instance, take supermarkets like Waitrose and Asda, while both sell the same products, Waitrose is desirable. Desirability is influenced by the marketing pitch, brand image, and the emotional response it evokes from customers.

6. Delightful

Using the app must be delightful and fun. Successful products usually have fun and amusing detail that excites users by evoking a positive emotional response. That should be the case with your UX design. It should be fun and exhilarating that users want to come back for more. Delight can emanate from the usability and functionality of the app, and other times it may be the quirky feature that makes your product phase out the competition.

Contact NS804 to tap into the best UX design features.