Popular online shopping marketplaces such as Wish have taken the world by storm. And it’s easy to understand why that is, given that users can find the cheapest deals on the most popular and bizarre items available. Below, we briefly cover what you should consider implementing when creating an app similar to Wish.
1. Why You Should Build An E-Commerce Platform
The business landscape is in constant flux, and enterprises need to innovate to stay relevant. And much of that innovation will come from businesses that embrace a customer-first and data-first approach. Moreover, these will be entities that are agile and can scale quickly with increasing customer demand.
But what type of enterprise can adapt and evolve with changing market conditions? Well, in the current pandemic era, e-commerce platforms have not only shown resilience but are rapidly becoming the preferred avenue for purchasing goods and services. As there’s still much economic uncertainty and governments may continue to impose restrictions and lockdowns, brick-and-mortar businesses face many challenges that online enterprises can avoid.
2. What Makes Wish So Special?
Wish is a popular e-commerce platform, which was founded in 2010 by Danny Zhang and Piotr Szulczewski. The platform has enjoyed phenomenal growth and managed to generate $1.9 billion in 2019. It managed to do this by becoming the go-to app for shoppers looking for ultra-cheap items. These items include children’s pajamas, t-shirts, watches, sneakers, sex toys, and knockoffs of branded goods, to name a few. Wish doesn’t actually stock these but allows sellers to list these items in its marketplace.
A large segment of Wish’s users tends to be low-income shoppers and wholesalers seeking the cheapest deals on popular items. However, due to its growing popularity, it has also attracted bargain hunters from more affluent backgrounds. Another reason why Wish has gained attention is how items are promoted on Facebook and Instagram. Some of the most eye-catching and strangest products gain precedence with Wish’s algorithm, ultimately attracting bewildered and curious users.
3. Create A Mobile-First Experience For Users
So, you’ve decided to move ahead with development by building an app similar to Wish. However, you must understand that Wish is significantly different from other e-commerce platforms such as Amazon. Instead of utilizing a search bar to help users find products, an infinite feed of items plays a central role. Not only does this work well on mobile devices, given users’ propensity to scroll down, but mimics the experience of browsing for goods in a shopping mall, where there’s always the possibility of discovering obscure and unique items.
4. Add Gamification And Regularly Offer Discounts
It’s not just the great deals that keep users plugged into the Wish ecosystem but also its fun factor. Wish’s developers took a cue from the casual mobile gaming space and implemented a spin wheel mini-game that unlocks limited-time deals. Furthermore, users are incentivized with further discounts via popup notifications if they add specific items to their carts.
Wish has gradually become a popular marketplace for bargain hunters and wholesalers seeking popular and strange items. If you want to tap into a flourishing market, then consider building an e-commerce platform. Contact us today to learn how NS804 can help you create powerful mobile apps that drive a growing and sustainable business.