Mobile Apps & Customer Surveys: Tips for Creating Yours
The success of a mobile app is heavily dependent on the ability of the owners to respond quickly and effectively to users’ feedback. Hundreds of hours of the development phase will not mean much if a bug is not fixed quickly enough. Setting up mobile surveys within your mobile app makes is user-centric. It allows for the continuous collection of information on user experience which yields several key benefits.
Guiding App Development
Mobile app survey tools have become quite sophisticated to allow for targeted survey administration. Today, you can set up survey questions to appear only on particular sections of the app or to pop-up only to particular users. The feedback received helps to understand whether features are working as intended. This approach helps the developer to decide whether to build on those features or abandon them altogether.
Mobile app surveys are a great way to ask users what they would like to see next on the app. Knowing the most requested features takes the guesswork out of a product’s roadmap and improves the ROI of the development spend. It also keeps your users emotionally invested in the future of the app as they seek to get more utility from it.
Handling Negative Reviews
Getting negative feedback within the app is far much better than bad reviews on app stores or other external platforms. Issuing surveys allows users to express what they feel is not working. It allows the development team to fix these issues before users decide to uninstall the app.
When designing and deploying mobile app surveys, it’s important to ensure that the survey does not ruin the user experience itself. It’s important that you do not administer surveys too often that they annoy users. Every few weeks might be considered as frequent enough. The surveys should also not pop up when customers are in the middle of something important. For most apps, the norm would be to survey users after they log in or just before they exit the app.
Another best practice is to ensure the app is completed within the app to avoid redirecting them to another website or application altogether. Asking people to visit another page to complete a survey is also likely to lead to a very low number of respondents as people are not willing to exert a lot of effort.
Finally, when thinking about questions to include in a survey, it’s good to use a mix of both closed and open-ended questions. The survey, however, ought to be short enough so that it does not feel like an inconvenience to users.
Types Of Questions
It is possible to classify your mobile app survey questions into several broad categories to ensure that you do not ignore certain themes. The first category would be questions on whether the app is meeting users’ demands. The next category is open-ended questions on problems users face while using the app. The other category would be on the product roadmap and improvements users would like to see.
You can come up with more categories based on the niche of your app.
If your business is seeking an app development partner, NS804 is your best bet. We are a world-class mobile app development company with hundreds of apps shipped to both small and large businesses. Schedule a call with us here.
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