Boost Bottom-Line ROI with These 5 Incredible Mobile App Solutions
According to Zippia, only about 0.5% of mobile apps launched realize a sustainable ROI. There are millions of apps listed on Google Play and Apple Store. The level of noise and competition that only a handful of apps get enough traction.
With such figure, business managers can be quite apprehensive about investing in an app unless they are truly convinced about the ROI. Every app should be evaluated on basis of its impact on the bottom line. It’s possible to isolate apps that are likely to have the biggest impact on bottom-line based on their functionality.
1. Boosting Service Availability
Even when you run a brick & mortar store, a mobile app can still impact your bottom line. Customers can explore products and services, book appointments, buy and pick later, and make enquiries around the clock. A mobile that allows customers to create profiles where they can build their carts boosts the connection between the customers and the business. This builds loyalty and boosts customer lifetime value.
2. Improving Customer Service with a Mobile App
Any mobile app solution that boosts customer availability will no doubt have an impact on the company’s bottom line. Mobile apps can include integration with chatbots that have natural language processing capabilities. These bots can solve customer queries or escalate an issue to a human customer service agent. This not only improves the speed of resolution, but it also reduces the overall costs of providing customer service.
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3. Boosting Productivity through Automation
Internal mobile apps within a business should reduce costs and improve productivity. Departments can automate repetitive apps such as the generation of daily and weekly reports. Whenever a meeting is scheduled, all involved parties receive notifications and reminders through their calendar apps. The HR and accounting departments can automate payroll management to reduce errors and ensure timely payments of wages and other utilities.
Internal apps improve collaboration between staff either through internal messaging or integration with third parties. Calendar apps are a great example of how this could happen. However, an internal messaging system within the app can enable colleagues to collaborate on projects, share knowledge materials, have internal competitions, and more.
4. Data Collection for Analytics
Customer-facing apps provide numerous opportunities for businesses through the data they can provide. Data wrangling can reveal unique opportunities for revenue growth. By having unique profiles for all customers, a business can make highly personalized offers that boost revenue. Data analytics can also reveal bottlenecks in the sales funnel. Resolving such problems will no doubt boost revenue.
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5. Customer Retention through Other Mobile App Features
Ultimately, the goal of a business with each conversion is to maximize the customer’s lifetime value. Mobile app features such as push notifications are really helpful with this. You can organize push notifications to nudge customers back to the app to complete a purchase, view a new offer, view a restocked item, and even download an update.
Figuring out how to package your app for success is never that easy. You need an experienced team right from ideation to building the MVP for launch. At NS804, we have built and helped launch hundreds of apps for small businesses and corporate clients. We have built online dating as well as flexible fleet movement solutions. Reach out to us today to discuss your mobile app.
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